Explore the Blood Donors Audience
Below you'll find more information about the Blood Donors audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Blood Donors audience.
INTERESTS
The Blood Donors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Blood Donors audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.75% | 6.55x |
| Human Resources Professionals | 15.24% | 6.02x |
| Employee Management & HR Researchers | 11.52% | 5.92x |
| Nursing Education Content Readers | 11.73% | 5.48x |
| Medicaid Researchers | 7.62% | 5.45x |
| Social Workers | 8.00% | 4.68x |
| Landlord Resources Researchers | 9.82% | 4.55x |
| Endocrinology Content Readers | 15.95% | 4.52x |
| Private Loan Researchers | 17.34% | 4.50x |
| Fitness Activity Tracker Users | 13.22% | 4.48x |
Composition Percentage:
The overlap percentage between the Blood Donors audience and the Interest attribute.
Index: A comparison of the Blood Donors audience to the internet population.
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APPAREL RETAILERS
The Blood Donors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Blood Donors audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.02% | 2.28x |
| Chicos | 0.01% | 1.27x |
| Mens Wearhouse | 0.01% | 1.20x |
| Express | 0.01% | 1.13x |
| Gap | 0.01% | 1.07x |
| Old Navy | 0.02% | 1.06x |
| Victoria's Secret | 0.02% | 1.02x |
| The Childrens Place | 0.01% | 0.96x |
| Journeys | 0.01% | 0.95x |
| Maurices | 0.02% | 0.95x |
Composition Percentage:
The overlap percentage between the Blood Donors audience and the Location attribute.
Index: A comparison of the Blood Donors audience to the internet population.
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WEBSITES
The Blood Donors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Blood Donors audience is moneycrashers.com.
| Website | Composition | Index |
| moneycrashers.com | 3.99% | 12.12x |
| nfpa.org | 1.68% | 10.49x |
| cox.com | 1.82% | 9.30x |
| icd10data.com | 3.99% | 8.13x |
| allnurses.com | 1.63% | 8.00x |
| abqjournal.com | 1.42% | 7.11x |
| doodle.com | 9.03% | 7.02x |
| pandora.com | 3.94% | 5.79x |
| valleynewslive.com | 1.26% | 5.40x |
| nature.com | 1.28% | 5.21x |
Composition Percentage:
The overlap percentage between the Blood Donors audience and the Web attribute.
Index: A comparison of the Blood Donors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Blood Donors audience is Visa & Immigration.
| Content Affinity | Composition | Index |
| Visa & Immigration | 0.15% | 8.66x |
| Healthcare - Doctors & Diagnosis | 0.40% | 8.18x |
| Fire Fighting | 0.04% | 7.64x |
| Medical Supplies and Information | 0.18% | 7.61x |
| Philanthropy - Charities & Fundraising | 0.18% | 6.94x |
| Cardiac & Other Health Research | 0.02% | 6.56x |
| Meeting Planning & Hotels | 0.02% | 6.45x |
| International Development & Health | 0.02% | 6.45x |
| California Universities | 0.08% | 6.29x |
| Medical Journals | 0.36% | 6.08x |
Composition Percentage:
The overlap percentage between the Blood Donors audience and the Content Affinity attribute.
Index: A comparison of the Blood Donors audience to the internet population.
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DEMOGRAPHICS
The Blood Donors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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