Dstillery Audiences

BOSTON BRUINS FANS

Audience Size: 2.6 Million Devices

Explore the Boston Bruins Fans Audience

Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Boston Bruins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Bruins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Bruins Fans audience is Boston Red Sox Fans.

Interest Composition Index
Boston Red Sox Fans 30.45% 23.83x
New England Patriots Fans 36.27% 21.73x
New York Rangers Fans 27.82% 20.41x
Detroit Red Wings Fans 26.10% 20.32x
NHL Fans 32.05% 19.87x
Chicago Blackhawks Fans 26.25% 19.33x
Pittsburgh Penguins Fans 25.96% 19.19x
NFL Fans 22.77% 17.93x
MLB Fans 23.43% 17.85x
Los Angeles Rams Fans 21.67% 17.52x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is Uniqlo.

Location Composition Index
Uniqlo 0.03% 2.30x
LL Bean 0.01% 2.23x
Patagonia 0.02% 2.07x
Intermix 0.01% 1.81x
Express Outlets 0.01% 1.75x
REI 0.03% 1.71x
Joe's Jeans 0.01% 1.66x
Abercrombie & Fitch 0.03% 1.64x
Ralph Lauren 0.01% 1.56x
J. Crew 0.05% 1.49x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Location attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Bruins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Bruins Fans audience is stanleycupofchowder.com.

Website Composition Index
stanleycupofchowder.com 2.72% 99.92x
chowderandchampions.com 2.43% 99.02x
puckprose.com 2.19% 97.07x
hardwoodhoudini.com 1.81% 80.28x
lighthousehockey.com 1.17% 77.10x
mynhltraderumors.com 4.30% 76.63x
bosoxinjection.com 1.94% 76.26x
wingingitinmotown.com 1.38% 74.41x
milehighhockey.com 1.18% 72.15x
diebytheblade.com 1.51% 71.58x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Web attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Hockey.

Content Affinity Composition Index
Hockey 15.70% 14.70x
Online Games 2.97% 13.98x
New England & Ivy League Sports 4.48% 11.89x
New Hampshire News 4.83% 11.29x
Boston Cluster 39.05% 10.99x
Sports Apparel 0.93% 10.63x
Rhode Island Cluster 3.15% 10.51x
Fantasy Sports 15.05% 8.94x
New England Universities 7.52% 8.89x
Maine Cluster 4.91% 8.82x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Bruins Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male