Dstillery Audiences

BOSTON BRUINS FANS

Audience Size: 2.7 Million Devices

Explore the Boston Bruins Fans Audience

Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Boston Bruins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Bruins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Bruins Fans audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 38.04% 24.80x
Boston Trip Planners 27.75% 24.64x
Boston Red Sox Fans 37.24% 24.62x
Boston Celtics Fans 33.31% 23.10x
School Closings Updates Readers 20.83% 21.79x
Beer Aficionados 24.68% 21.09x
Detroit Red Wings Fans 29.25% 20.23x
NHL Fans 32.45% 20.22x
Cape Cod News Readers 28.25% 19.75x
Los Angeles Rams Fans 26.80% 19.53x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.52x
Talbots 0.01% 1.46x
J. Crew 0.01% 1.42x
Old Navy 0.03% 1.31x
Banana Republic 0.02% 1.28x
Gymboree 0.01% 1.23x
LOFT 0.02% 1.20x
Mens Wearhouse 0.02% 1.16x
Dressbarn 0.01% 1.15x
Chicos 0.02% 1.14x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Location attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Bruins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Bruins Fans audience is causewaycrowd.com.

Website Composition Index
causewaycrowd.com 1.21% 50.68x
chowderandchampions.com 2.47% 48.71x
stanleycupofchowder.com 3.14% 44.21x
mynhltraderumors.com 1.32% 43.84x
prohockeyrumors.com 2.66% 42.71x
puckprose.com 2.96% 41.49x
bosoxinjection.com 1.59% 40.89x
bluelinestation.com 1.38% 40.04x
wingingitinmotown.com 1.94% 39.28x
blueshirtbanter.com 2.57% 39.21x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Web attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.10% 15.73x
Online Games 3.99% 15.04x
Rhode Island Cluster 5.92% 12.45x
Hockey 13.55% 12.16x
New Hampshire News 5.44% 12.10x
Feminism 0.40% 11.08x
New England Universities 2.01% 10.99x
New England & Ivy League Sports 0.59% 10.72x
Vermont Cluster 2.34% 10.61x
Live Music 6.41% 10.57x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Bruins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male