Dstillery Audiences

BOSTON BRUINS FANS

Audience Size: 2.2 Million Devices

Explore the Boston Bruins Fans Audience

Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Boston Bruins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Bruins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Bruins Fans audience is Boston Red Sox Fans.

Interest Composition Index
Boston Red Sox Fans 35.49% 61.03x
New England Patriots Fans 35.19% 58.77x
Boston Trip Planners 23.91% 57.22x
Boston Celtics Fans 32.35% 55.46x
NHL Fans 33.40% 51.48x
Detroit Red Wings Fans 28.57% 48.51x
MLB Fans 24.23% 47.56x
Los Angeles Rams Fans 25.46% 46.82x
New York Yankees Fans 26.75% 46.02x
Movie and Game Review Readers 22.64% 45.94x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.83x
Chicos 0.01% 1.56x
LOFT 0.01% 1.51x
Zumiez 0.01% 1.42x
American Eagle Outfitters 0.01% 1.32x
Mens Wearhouse 0.01% 1.31x
Express 0.01% 1.26x
Victoria's Secret 0.01% 1.03x
Carhartt 0.09% 0.94x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Location attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Bruins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Bruins Fans audience is chowderandchampions.com.

Website Composition Index
chowderandchampions.com 2.49% 53.66x
mynhltraderumors.com 2.47% 49.27x
puckprose.com 3.36% 47.21x
prohockeyrumors.com 2.70% 46.59x
canescountry.com 1.14% 46.47x
bosoxinjection.com 1.63% 46.34x
stanleycupofchowder.com 2.54% 45.26x
lighthousehockey.com 1.03% 44.80x
bluelinestation.com 1.32% 43.41x
diebytheblade.com 1.28% 42.24x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Web attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Hockey.

Content Affinity Composition Index
Hockey 14.29% 27.10x
Online Games 3.74% 22.80x
New England & Ivy League Sports 0.75% 22.71x
Lacrosse College Athletics 0.29% 20.27x
New Hampshire News 5.65% 18.90x
New England Universities 2.54% 18.25x
Institutional Investing 0.24% 18.17x
US Soccer 0.51% 17.87x
Rhode Island Cluster 5.43% 17.33x
Saskatchewan Media & Retail Cluster 0.14% 17.13x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Bruins Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male