Dstillery Audiences

BOSTON BRUINS FANS

Audience Size: 2.2 Million Devices

Explore the Boston Bruins Fans Audience

Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Boston Bruins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Bruins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Bruins Fans audience is Boston Red Sox Fans.

Interest Composition Index
Boston Red Sox Fans 33.15% 26.44x
Detroit Red Wings Fans 26.93% 22.91x
New England Patriots Fans 39.13% 22.85x
New York Rangers Fans 30.73% 21.72x
NHL Fans 34.36% 20.92x
Chicago Blackhawks Fans 29.38% 20.14x
Pittsburgh Penguins Fans 29.81% 19.47x
NFL Fans 23.95% 19.37x
MLB Fans 24.52% 19.09x
Los Angeles Rams Fans 22.95% 18.62x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is LL Bean.

Location Composition Index
LL Bean 0.01% 3.29x
Uniqlo 0.03% 2.92x
Abercrombie & Fitch 0.03% 2.07x
American Apparel 0.05% 1.72x
Saint Laurent Paris 0.01% 1.66x
Patagonia 0.01% 1.59x
Brooks Brothers 0.05% 1.56x
Ralph Lauren 0.01% 1.54x
Lululemon 0.06% 1.51x
J. Crew 0.04% 1.50x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Location attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Bruins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Bruins Fans audience is causewaycrowd.com.

Website Composition Index
causewaycrowd.com 0.33% 133.77x
stanleycupofchowder.com 2.81% 113.08x
puckprose.com 2.13% 111.07x
chowderandchampions.com 2.40% 107.80x
hockeyeastonline.com 0.78% 95.57x
canescountry.com 0.88% 95.41x
prohockeyrumors.com 0.63% 93.57x
stlouisgametime.com 0.62% 93.41x
pucksandpitchforks.com 0.31% 92.53x
hardwoodhoudini.com 2.01% 91.28x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Web attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Hockey.

Content Affinity Composition Index
Hockey 16.51% 16.55x
Online Games 3.11% 14.19x
New England & Ivy League Sports 4.56% 12.64x
Sports Apparel 0.91% 12.10x
New Hampshire News 5.14% 11.96x
Boston Cluster 40.89% 11.93x
Rhode Island Cluster 3.33% 11.12x
Maine Cluster 5.23% 9.42x
New England Universities 7.77% 9.28x
Fantasy Sports 15.27% 8.98x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Bruins Fans audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999