Dstillery Audiences

BOSTON BRUINS FANS

Audience Size: 2.4 Million Devices

Explore the Boston Bruins Fans Audience

Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Boston Bruins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Bruins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Bruins Fans audience is Boston Red Sox Fans.

Interest Composition Index
Boston Red Sox Fans 29.89% 26.48x
New England Patriots Fans 35.13% 25.01x
New York Rangers Fans 27.63% 22.97x
Detroit Red Wings Fans 25.78% 22.40x
Chicago Blackhawks Fans 25.71% 21.33x
Pittsburgh Penguins Fans 26.38% 21.07x
NHL Fans 32.43% 20.91x
MLB Fans 23.09% 19.13x
Los Angeles Rams Fans 21.26% 19.03x
NFL Fans 23.73% 18.95x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is LL Bean.

Location Composition Index
LL Bean 0.02% 3.17x
Uniqlo 0.03% 2.18x
Intermix 0.02% 1.87x
Ann Taylor 0.03% 1.70x
Hugo Boss 0.05% 1.57x
Ralph Lauren 0.01% 1.55x
REI 0.03% 1.52x
Urban Outfitters 0.08% 1.52x
Armani 0.05% 1.52x
Kate Spade 0.03% 1.48x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Location attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Bruins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Bruins Fans audience is stanleycupofchowder.com.

Website Composition Index
stanleycupofchowder.com 2.86% 86.91x
puckprose.com 2.42% 86.27x
chowderandchampions.com 3.05% 85.29x
mynhltraderumors.com 4.99% 70.98x
bosoxinjection.com 1.89% 69.78x
hardwoodhoudini.com 1.69% 69.09x
eyesonisles.com 1.03% 67.89x
rawcharge.com 1.01% 67.73x
musketfire.com 1.01% 67.29x
lighthousehockey.com 1.18% 66.99x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Web attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Hockey.

Content Affinity Composition Index
Hockey 14.69% 15.80x
Online Games 3.03% 15.06x
Sports Apparel 0.87% 12.95x
New Hampshire News 4.79% 12.72x
New England & Ivy League Sports 4.57% 12.39x
Boston Cluster 40.80% 11.97x
Rhode Island Cluster 3.42% 11.64x
Fantasy Sports 14.66% 10.65x
New England Universities 7.39% 9.71x
Maine Cluster 5.03% 9.51x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Bruins Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male