Dstillery Audiences

BOSTON BRUINS FANS

Audience Size: 3.7 Million Devices

Explore the Boston Bruins Fans Audience

Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Boston Bruins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Bruins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Bruins Fans audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 40.22% 27.29x
Boston Red Sox Fans 38.49% 26.26x
Boston Celtics Fans 37.22% 24.12x
Boston Trip Planners 27.97% 22.15x
Detroit Red Wings Fans 28.69% 21.23x
New York Rangers Fans 31.21% 21.20x
Pittsburgh Penguins Fans 27.20% 20.47x
School Closings Updates Readers 11.00% 20.07x
NHL Fans 31.37% 19.99x
Cape Cod News Readers 28.22% 19.86x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is Chicos.

Location Composition Index
Chicos 0.01% 1.57x
Express 0.01% 1.45x
Journeys 0.01% 1.24x
Old Navy 0.01% 1.19x
The Childrens Place 0.01% 1.10x
Carhartt 0.11% 0.96x
Mens Wearhouse 0.01% 0.72x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Location attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Bruins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Bruins Fans audience is chowderandchampions.com.

Website Composition Index
chowderandchampions.com 4.25% 47.35x
stanleycupofchowder.com 3.11% 44.90x
causewaycrowd.com 1.25% 42.85x
canescountry.com 1.54% 39.78x
bosoxinjection.com 2.89% 39.70x
puckprose.com 4.24% 39.67x
musketfire.com 1.96% 39.57x
diebytheblade.com 1.76% 38.91x
secondcityhockey.com 2.77% 38.54x
lighthousehockey.com 1.52% 38.33x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Web attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Online Games.

Content Affinity Composition Index
Online Games 4.58% 15.22x
New England & Ivy League Sports 2.09% 13.70x
Rhode Island Cluster 5.62% 12.29x
New Hampshire News 5.86% 12.27x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 11.63x
Upstate New York State Athletics 0.12% 11.26x
New England Universities 4.18% 11.05x
Vermont Cluster 2.54% 10.06x
Boston Cluster 51.39% 9.87x
Feminism 0.53% 9.69x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Bruins Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male