Dstillery Audiences

BOSTON BRUINS FANS

Audience Size: 1.6 Million Devices

Explore the Boston Bruins Fans Audience

Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Boston Bruins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Bruins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Bruins Fans audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 20.08% 35.20x
Boston Red Sox Fans 36.49% 28.08x
New England Patriots Fans 38.43% 27.08x
School Closings Updates Readers 17.77% 25.53x
Beer Aficionados 17.41% 24.76x
Detroit Red Wings Fans 29.17% 23.86x
Los Angeles Rams Fans 25.61% 23.11x
Olympic Sports Enthusiasts 27.06% 22.61x
Cape Cod News Readers 25.23% 22.49x
Boston Celtics Fans 31.22% 22.24x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is LL Bean.

Location Composition Index
LL Bean 0.01% 4.78x
Patagonia 0.01% 2.14x
Eddie Bauer 0.02% 1.97x
Zumiez 0.04% 1.68x
Gap 0.03% 1.66x
J. Crew 0.01% 1.57x
Jos A. Bank Clothiers 0.01% 1.57x
Banana Republic 0.02% 1.54x
Forever 21 0.01% 1.48x
Dressbarn 0.01% 1.45x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Location attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Bruins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Bruins Fans audience is chowderandchampions.com.

Website Composition Index
chowderandchampions.com 2.36% 58.76x
bosoxinjection.com 3.60% 47.21x
prohockeyrumors.com 3.80% 46.93x
stanleycupofchowder.com 2.40% 46.37x
nhl.com 1.20% 44.97x
blackhawkup.com 1.22% 43.70x
lighthousehockey.com 1.42% 43.32x
985thesportshub.com 6.59% 41.58x
overthemonster.com 4.80% 40.90x
diebytheblade.com 1.52% 40.06x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Web attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Online Games.

Content Affinity Composition Index
Online Games 2.98% 16.46x
Hockey 13.39% 13.75x
Rhode Island Cluster 5.78% 11.44x
New England & Ivy League Sports 0.78% 11.29x
New Hampshire News 4.64% 11.07x
Feminism 0.15% 10.58x
Lacrosse College Athletics 0.10% 10.43x
Vermont Cluster 1.87% 10.40x
Live Music 5.53% 10.38x
Local & Travel England - North Midlands 0.06% 10.32x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Bruins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male