BOSTON BRUINS FANS

Audience Size: 1.5 Million Devices

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Explore the Boston Bruins Fans Audience

Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Boston Bruins Fans audience.

INTERESTS

The Boston Bruins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Bruins Fans audience is Boston Trip Planners.

Interest	Composition	Index
Boston Trip Planners	28.78%	37.33x
Boston Red Sox Fans	36.05%	31.94x
New England Patriots Fans	38.00%	30.26x
School Closings Updates Readers	15.67%	29.50x
Beer Aficionados	12.37%	29.28x
Detroit Red Wings Fans	29.41%	28.06x
Cape Cod News Readers	23.40%	27.42x
Mens Business Clothes Shoppers	7.96%	26.91x
Los Angeles Rams Fans	22.26%	26.84x
Pittsburgh Penguins Fans	26.29%	25.69x

Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.

Index: A comparison of the Boston Bruins Fans audience to the internet population.

APPAREL RETAILERS

The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is Patagonia.

Location	Composition	Index
Patagonia	0.01%	2.17x
Zumiez	0.03%	1.33x
Mens Wearhouse	0.02%	1.30x
White House Black Market	0.02%	1.22x
Talbots	0.02%	1.18x
J. Crew	0.01%	1.16x
Victoria's Secret	0.02%	1.14x
Lululemon	0.01%	1.10x
LOFT	0.01%	1.08x
Dressbarn	0.01%	1.06x

Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Location attribute.

Index: A comparison of the Boston Bruins Fans audience to the internet population.

WEBSITES

The Boston Bruins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Bruins Fans audience is chowderandchampions.com.

Website	Composition	Index
chowderandchampions.com	2.32%	68.36x
prohockeyrumors.com	4.44%	56.21x
stanleycupofchowder.com	2.09%	54.61x
overthemonster.com	4.23%	54.05x
blackhawkup.com	1.01%	53.23x
nhlrumors.com	1.28%	51.88x
985thesportshub.com	7.20%	50.66x
wingingitinmotown.com	2.62%	49.80x
bosoxinjection.com	4.51%	49.21x
blueshirtbanter.com	2.05%	48.99x

Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Web attribute.

Index: A comparison of the Boston Bruins Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Online Games.

Content Affinity	Composition	Index
Online Games	2.81%	18.71x
Hockey	12.92%	15.10x
New England & Ivy League Sports	0.65%	13.72x
Local & Travel England - North Midlands	0.12%	13.37x
Feminism	0.13%	12.91x
New Hampshire News	4.35%	12.75x
Rhode Island Cluster	5.55%	11.98x
Local & Travel England - Northern England	0.16%	11.72x
Boston Cluster	45.08%	11.35x
Live Music	5.22%	11.31x

Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.

Index: A comparison of the Boston Bruins Fans audience to the internet population.

DEMOGRAPHICS

The Boston Bruins Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male