Dstillery Audiences

BOSTON BRUINS FANS

Audience Size: 1.5 Million Devices

Explore the Boston Bruins Fans Audience

Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Boston Bruins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Bruins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Bruins Fans audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 28.78% 37.33x
Boston Red Sox Fans 36.05% 31.94x
New England Patriots Fans 38.00% 30.26x
School Closings Updates Readers 15.67% 29.50x
Beer Aficionados 12.37% 29.28x
Detroit Red Wings Fans 29.41% 28.06x
Cape Cod News Readers 23.40% 27.42x
Mens Business Clothes Shoppers 7.96% 26.91x
Los Angeles Rams Fans 22.26% 26.84x
Pittsburgh Penguins Fans 26.29% 25.69x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.17x
Zumiez 0.03% 1.33x
Mens Wearhouse 0.02% 1.30x
White House Black Market 0.02% 1.22x
Talbots 0.02% 1.18x
J. Crew 0.01% 1.16x
Victoria's Secret 0.02% 1.14x
Lululemon 0.01% 1.10x
LOFT 0.01% 1.08x
Dressbarn 0.01% 1.06x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Location attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Bruins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Bruins Fans audience is chowderandchampions.com.

Website Composition Index
chowderandchampions.com 2.32% 68.36x
prohockeyrumors.com 4.44% 56.21x
stanleycupofchowder.com 2.09% 54.61x
overthemonster.com 4.23% 54.05x
blackhawkup.com 1.01% 53.23x
nhlrumors.com 1.28% 51.88x
985thesportshub.com 7.20% 50.66x
wingingitinmotown.com 2.62% 49.80x
bosoxinjection.com 4.51% 49.21x
blueshirtbanter.com 2.05% 48.99x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Web attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Online Games.

Content Affinity Composition Index
Online Games 2.81% 18.71x
Hockey 12.92% 15.10x
New England & Ivy League Sports 0.65% 13.72x
Local & Travel England - North Midlands 0.12% 13.37x
Feminism 0.13% 12.91x
New Hampshire News 4.35% 12.75x
Rhode Island Cluster 5.55% 11.98x
Local & Travel England - Northern England 0.16% 11.72x
Boston Cluster 45.08% 11.35x
Live Music 5.22% 11.31x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Bruins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male