Dstillery Audiences

BOSTON BRUINS FANS

Audience Size: 3.1 Million Devices

Explore the Boston Bruins Fans Audience

Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Boston Bruins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Bruins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Bruins Fans audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 39.03% 27.47x
Boston Red Sox Fans 37.70% 26.23x
Boston Celtics Fans 35.06% 24.44x
Boston Trip Planners 26.66% 22.43x
New York Rangers Fans 28.60% 20.58x
Cape Cod News Readers 28.67% 20.46x
NHL Fans 30.49% 20.23x
School Closings Updates Readers 0.62% 19.89x
Detroit Red Wings Fans 26.46% 19.82x
New York Yankees Fans 25.75% 19.03x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.99x
Mens Wearhouse 0.01% 1.35x
Chicos 0.01% 1.30x
Journeys 0.01% 1.24x
Victoria's Secret 0.01% 1.16x
Old Navy 0.01% 1.04x
Carhartt 0.12% 0.90x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Location attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Bruins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Bruins Fans audience is causewaycrowd.com.

Website Composition Index
causewaycrowd.com 1.00% 50.81x
stanleycupofchowder.com 2.62% 48.42x
chowderandchampions.com 3.73% 46.22x
puckprose.com 3.82% 43.34x
canescountry.com 1.21% 42.33x
diebytheblade.com 1.43% 41.87x
lighthousehockey.com 1.17% 41.51x
wingingitinmotown.com 1.47% 39.88x
rawcharge.com 1.04% 39.68x
hockeybuzz.com 1.26% 39.53x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Web attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Online Games.

Content Affinity Composition Index
Online Games 5.18% 15.54x
New England & Ivy League Sports 1.66% 14.33x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 13.22x
Upstate New York State Athletics 0.10% 12.17x
Rhode Island Cluster 6.32% 12.13x
New Hampshire News 6.77% 12.01x
New England Universities 3.78% 11.45x
Hockey 14.91% 10.51x
Feminism 0.55% 10.46x
Vermont Cluster 2.60% 10.02x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Bruins Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male