Dstillery Audiences

BOSTON BRUINS FANS

Audience Size: 3.6 Million Devices

Explore the Boston Bruins Fans Audience

Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Boston Bruins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Bruins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Bruins Fans audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 40.19% 26.30x
Boston Red Sox Fans 38.56% 25.91x
Boston Celtics Fans 37.81% 24.39x
New York Rangers Fans 31.03% 21.79x
Detroit Red Wings Fans 30.05% 21.65x
Pittsburgh Penguins Fans 29.29% 20.85x
Boston Trip Planners 31.81% 20.81x
Los Angeles Rams Fans 30.49% 19.96x
New York Yankees Fans 29.19% 19.94x
Chicago Blackhawks Fans 29.89% 19.63x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.33x
Patagonia 0.01% 1.74x
Bonobos 0.02% 1.66x
Ann Taylor 0.02% 1.45x
Talbots 0.04% 1.43x
Madewell 0.03% 1.42x
The North Face 0.02% 1.37x
Club Monaco 0.01% 1.36x
Ralph Lauren 0.02% 1.34x
J. Crew 0.06% 1.32x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Location attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Bruins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Bruins Fans audience is chowderandchampions.com.

Website Composition Index
chowderandchampions.com 4.24% 49.52x
stanleycupofchowder.com 2.67% 46.74x
canescountry.com 1.26% 42.75x
weei.com 1.52% 42.72x
diebytheblade.com 1.50% 41.39x
puckprose.com 3.73% 41.05x
lighthousehockey.com 1.24% 40.01x
bosoxinjection.com 2.86% 39.95x
blackhawkup.com 1.28% 39.61x
musketfire.com 2.34% 39.57x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Web attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Online Games.

Content Affinity Composition Index
Online Games 3.43% 13.50x
New England & Ivy League Sports 2.54% 11.69x
Rhode Island Cluster 4.31% 11.66x
New Hampshire News 4.73% 11.66x
Sports Apparel 0.54% 11.19x
Boston Cluster 44.44% 10.31x
Feminism 0.59% 9.99x
New England Universities 4.36% 9.14x
Vermont Cluster 2.14% 8.83x
Maine Cluster 5.15% 8.62x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Bruins Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male