Dstillery Audiences

BOSTON BRUINS FANS

Audience Size: 3.1 Million Devices

Explore the Boston Bruins Fans Audience

Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Boston Bruins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Bruins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Bruins Fans audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 37.97% 28.86x
Boston Red Sox Fans 35.72% 28.59x
Boston Celtics Fans 35.10% 26.55x
Detroit Red Wings Fans 30.72% 24.60x
New York Rangers Fans 30.60% 24.38x
NHL Fans 33.83% 24.20x
Pittsburgh Penguins Fans 28.92% 23.08x
Boston Trip Planners 30.22% 22.75x
Chicago Blackhawks Fans 29.10% 22.17x
Los Angeles Rams Fans 28.19% 22.09x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is LL Bean.

Location Composition Index
LL Bean 0.02% 2.29x
Supreme 0.02% 1.92x
Bonobos 0.15% 1.86x
Ralph Lauren 0.02% 1.70x
Patagonia 0.02% 1.65x
The North Face 0.03% 1.46x
Jos A. Bank Clothiers 0.39% 1.44x
Club Monaco 0.02% 1.44x
Uniqlo 0.02% 1.42x
White House Black Market 0.45% 1.38x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Location attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Bruins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Bruins Fans audience is stanleycupofchowder.com.

Website Composition Index
stanleycupofchowder.com 2.62% 65.34x
chowderandchampions.com 4.49% 61.22x
canescountry.com 1.29% 55.55x
diebytheblade.com 1.58% 54.83x
lighthousehockey.com 1.17% 54.53x
puckprose.com 3.75% 54.34x
blackhawkup.com 1.09% 53.35x
wingingitinmotown.com 1.34% 52.10x
secondcityhockey.com 2.51% 52.05x
bosoxinjection.com 1.85% 51.20x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Web attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Online Games.

Content Affinity Composition Index
Online Games 3.07% 13.52x
Sports Apparel 0.54% 12.66x
New England & Ivy League Sports 3.06% 11.76x
New Hampshire News 4.76% 11.32x
Rhode Island Cluster 3.95% 11.30x
Hockey 12.98% 11.01x
Boston Cluster 41.66% 9.95x
New England Universities 5.34% 9.32x
Local & Travel England - Northern England 0.09% 9.28x
Feminism 0.77% 8.84x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Bruins Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male