Dstillery Audiences

BOSTON BRUINS FANS

Audience Size: 2.3 Million Devices

Explore the Boston Bruins Fans Audience

Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Boston Bruins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Bruins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Bruins Fans audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 22.68% 33.49x
Boston Red Sox Fans 36.87% 30.22x
New England Patriots Fans 36.80% 28.49x
Boston Celtics Fans 34.89% 27.27x
School Closings Updates Readers 18.53% 26.27x
Beer Aficionados 20.70% 25.37x
Detroit Red Wings Fans 30.76% 24.83x
Pittsburgh Penguins Fans 28.17% 23.86x
NHL Fans 33.27% 23.75x
Los Angeles Rams Fans 25.81% 23.72x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is Talbots.

Location Composition Index
Talbots 0.02% 1.57x
Jos A. Bank Clothiers 0.03% 1.42x
H&M 0.02% 1.42x
Lululemon 0.01% 1.40x
Dressbarn 0.03% 1.34x
Gap 0.03% 1.33x
White House Black Market 0.03% 1.17x
J. Crew 0.02% 1.13x
Banana Republic 0.03% 1.12x
LOFT 0.03% 1.12x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Location attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Bruins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Bruins Fans audience is causewaycrowd.com.

Website Composition Index
causewaycrowd.com 1.09% 68.02x
chowderandchampions.com 2.84% 58.66x
stanleycupofchowder.com 2.93% 52.66x
prohockeyrumors.com 3.13% 50.23x
nhl.com 2.01% 50.12x
lighthousehockey.com 1.50% 46.42x
blackhawkup.com 2.06% 46.42x
diebytheblade.com 1.91% 46.40x
bluelinestation.com 1.58% 45.45x
blueshirtbanter.com 2.20% 45.12x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Web attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Online Games.

Content Affinity Composition Index
Online Games 3.34% 16.74x
Hockey 15.03% 15.37x
Feminism 0.28% 13.67x
Mysticism 0.03% 12.65x
Rhode Island Cluster 5.89% 12.52x
New Hampshire News 5.20% 12.33x
Live Music 5.78% 11.93x
Vermont Cluster 2.17% 11.61x
New England Universities 0.94% 10.79x
Motorsports 0.30% 10.49x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Bruins Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male