Explore the Boston Bruins Fans Audience
Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Boston Bruins Fans audience.
INTERESTS
The Boston Bruins Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boston Bruins Fans audience is Boston Red Sox Fans.
| Interest | Composition | Index |
| Boston Red Sox Fans | 30.45% | 23.83x |
| New England Patriots Fans | 36.27% | 21.73x |
| New York Rangers Fans | 27.82% | 20.41x |
| Detroit Red Wings Fans | 26.10% | 20.32x |
| NHL Fans | 32.05% | 19.87x |
| Chicago Blackhawks Fans | 26.25% | 19.33x |
| Pittsburgh Penguins Fans | 25.96% | 19.19x |
| NFL Fans | 22.77% | 17.93x |
| MLB Fans | 23.43% | 17.85x |
| Los Angeles Rams Fans | 21.67% | 17.52x |
Composition Percentage:
The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
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APPAREL RETAILERS
The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.03% | 2.30x |
| LL Bean | 0.01% | 2.23x |
| Patagonia | 0.02% | 2.07x |
| Intermix | 0.01% | 1.81x |
| Express Outlets | 0.01% | 1.75x |
| REI | 0.03% | 1.71x |
| Joe's Jeans | 0.01% | 1.66x |
| Abercrombie & Fitch | 0.03% | 1.64x |
| Ralph Lauren | 0.01% | 1.56x |
| J. Crew | 0.05% | 1.49x |
Composition Percentage:
The overlap percentage between the Boston Bruins Fans audience and the Location attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
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WEBSITES
The Boston Bruins Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boston Bruins Fans audience is stanleycupofchowder.com.
| Website | Composition | Index |
| stanleycupofchowder.com | 2.72% | 99.92x |
| chowderandchampions.com | 2.43% | 99.02x |
| puckprose.com | 2.19% | 97.07x |
| hardwoodhoudini.com | 1.81% | 80.28x |
| lighthousehockey.com | 1.17% | 77.10x |
| mynhltraderumors.com | 4.30% | 76.63x |
| bosoxinjection.com | 1.94% | 76.26x |
| wingingitinmotown.com | 1.38% | 74.41x |
| milehighhockey.com | 1.18% | 72.15x |
| diebytheblade.com | 1.51% | 71.58x |
Composition Percentage:
The overlap percentage between the Boston Bruins Fans audience and the Web attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Hockey.
| Content Affinity | Composition | Index |
| Hockey | 15.70% | 14.70x |
| Online Games | 2.97% | 13.98x |
| New England & Ivy League Sports | 4.48% | 11.89x |
| New Hampshire News | 4.83% | 11.29x |
| Boston Cluster | 39.05% | 10.99x |
| Sports Apparel | 0.93% | 10.63x |
| Rhode Island Cluster | 3.15% | 10.51x |
| Fantasy Sports | 15.05% | 8.94x |
| New England Universities | 7.52% | 8.89x |
| Maine Cluster | 4.91% | 8.82x |
Composition Percentage:
The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
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DEMOGRAPHICS
The Boston Bruins Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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