Dstillery Audiences

BOSTON BRUINS FANS

Audience Size: 2.3 Million Devices

Explore the Boston Bruins Fans Audience

Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Boston Bruins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Bruins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Bruins Fans audience is Boston Red Sox Fans.

Interest Composition Index
Boston Red Sox Fans 31.34% 44.35x
New England Patriots Fans 34.97% 42.37x
Detroit Red Wings Fans 26.55% 39.08x
New York Rangers Fans 29.08% 38.30x
NHL Fans 34.05% 36.72x
Chicago Blackhawks Fans 26.94% 36.22x
Pittsburgh Penguins Fans 27.46% 36.13x
MLB Fans 24.01% 31.88x
Los Angeles Rams Fans 21.43% 31.79x
Boston Trip Planners 25.90% 31.38x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.78x
Bonobos 0.07% 2.36x
Ann Taylor 0.03% 2.34x
Uniqlo 0.03% 2.31x
Calvin Klein 0.01% 2.24x
REI 0.03% 1.95x
Supreme 0.02% 1.93x
Patagonia 0.03% 1.74x
Saint Laurent Paris 0.01% 1.67x
Urban Outfitters 0.07% 1.61x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Location attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Bruins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Bruins Fans audience is chowderandchampions.com.

Website Composition Index
chowderandchampions.com 3.91% 97.40x
stanleycupofchowder.com 3.56% 92.63x
mynhltraderumors.com 4.71% 89.00x
puckprose.com 3.24% 85.79x
hardwoodhoudini.com 1.81% 75.04x
weei.com 6.58% 74.16x
bosoxinjection.com 2.23% 73.98x
musketfire.com 1.16% 73.26x
eyesonisles.com 1.23% 72.14x
lighthousehockey.com 1.46% 70.64x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Web attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Hockey.

Content Affinity Composition Index
Hockey 16.39% 20.31x
Online Games 3.14% 17.68x
Sports Apparel 0.80% 15.34x
New England & Ivy League Sports 4.81% 14.49x
New Hampshire News 4.93% 13.89x
Rhode Island Cluster 3.69% 13.42x
Boston Cluster 43.08% 12.86x
Fantasy Sports 15.05% 12.32x
New England Universities 7.53% 11.04x
Local & Travel England - Northern England 0.09% 10.73x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Bruins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male