Dstillery Audiences

BOSTON BRUINS FANS

Audience Size: 2.5 Million Devices

Explore the Boston Bruins Fans Audience

Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Boston Bruins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Bruins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Bruins Fans audience is Boston Red Sox Fans.

Interest Composition Index
Boston Red Sox Fans 37.03% 27.91x
New England Patriots Fans 39.07% 27.35x
Boston Trip Planners 25.59% 26.85x
Boston Celtics Fans 32.69% 25.83x
School Closings Updates Readers 19.79% 23.59x
Detroit Red Wings Fans 28.01% 23.18x
NHL Fans 31.36% 22.68x
Beer Aficionados 24.06% 22.64x
Pittsburgh Penguins Fans 28.41% 21.61x
Cape Cod News Readers 28.49% 21.58x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.86x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Location attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Bruins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Bruins Fans audience is chowderandchampions.com.

Website Composition Index
chowderandchampions.com 2.53% 45.29x
causewaycrowd.com 1.04% 41.12x
bosoxinjection.com 1.55% 39.34x
prohockeyrumors.com 2.63% 38.41x
lighthousehockey.com 1.04% 36.97x
canescountry.com 1.25% 36.22x
puckprose.com 3.05% 36.05x
stanleycupofchowder.com 2.69% 36.01x
diebytheblade.com 1.23% 35.68x
mynhltraderumors.com 1.62% 35.56x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Web attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Online Games.

Content Affinity Composition Index
Online Games 4.30% 16.80x
Upstate New York State Athletics 0.04% 15.50x
Marijuana 0.06% 14.58x
Institutional Investing 0.13% 14.29x
Hockey 13.89% 13.19x
Rhode Island Cluster 5.74% 12.98x
New Hampshire News 5.59% 12.84x
Vermont Cluster 2.30% 11.18x
Phone & Computer Game Downloaders 0.09% 11.07x
New England & Ivy League Sports 0.56% 10.93x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Bruins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male