Dstillery Audiences

BOSTON BRUINS FANS

Audience Size: 3.4 Million Devices

Explore the Boston Bruins Fans Audience

Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Boston Bruins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Bruins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Bruins Fans audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 39.31% 32.77x
Boston Red Sox Fans 36.86% 31.96x
Boston Celtics Fans 37.30% 29.92x
Detroit Red Wings Fans 30.89% 26.78x
New York Rangers Fans 31.05% 26.61x
Boston Trip Planners 29.64% 26.31x
NHL Fans 32.79% 25.21x
Pittsburgh Penguins Fans 29.16% 25.01x
Los Angeles Rams Fans 29.52% 24.59x
New York Yankees Fans 29.12% 24.38x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 2.51x
Saint Laurent Paris 0.01% 2.22x
Madewell 0.02% 1.93x
Armani 0.03% 1.81x
Patagonia 0.01% 1.73x
Uniqlo 0.02% 1.53x
Tommy Bahama 0.03% 1.49x
Free People 0.02% 1.47x
Kate Spade 0.03% 1.47x
Hugo Boss 0.04% 1.46x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Location attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Bruins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Bruins Fans audience is chowderandchampions.com.

Website Composition Index
chowderandchampions.com 4.02% 61.65x
stanleycupofchowder.com 2.51% 60.67x
canescountry.com 1.24% 51.48x
diebytheblade.com 1.47% 50.66x
puckprose.com 3.53% 50.51x
lighthousehockey.com 1.15% 50.46x
blackhawkup.com 1.05% 50.18x
bosoxinjection.com 1.88% 49.44x
weei.com 2.37% 49.23x
bluelinestation.com 1.16% 48.74x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Web attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Online Games.

Content Affinity Composition Index
Online Games 3.46% 14.57x
Sports Apparel 0.41% 14.18x
Rhode Island Cluster 4.27% 12.93x
New Hampshire News 4.94% 12.62x
New England & Ivy League Sports 2.74% 12.29x
Boston Cluster 43.68% 11.41x
Feminism 0.66% 10.10x
Hockey 13.25% 10.03x
New England Universities 4.70% 9.82x
Maine Cluster 5.29% 9.64x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Bruins Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male