BOSTON BRUINS FANS

Audience Size: 2.4 Million Devices

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Explore the Boston Bruins Fans Audience

Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Boston Bruins Fans audience.

INTERESTS

The Boston Bruins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Bruins Fans audience is New England Patriots Fans.

Interest	Composition	Index
New England Patriots Fans	40.52%	23.15x
Boston Red Sox Fans	40.21%	22.26x
Boston Celtics Fans	36.07%	21.38x
Boston Trip Planners	27.44%	19.16x
School Closings Updates Readers	21.17%	18.32x
NHL Fans	31.45%	17.97x
Detroit Red Wings Fans	29.45%	17.24x
New York Rangers Fans	30.67%	17.13x
Cape Cod News Readers	30.12%	17.06x
MLB Fans	26.51%	16.71x

Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.

Index: A comparison of the Boston Bruins Fans audience to the internet population.

APPAREL RETAILERS

The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is Talbots.

Location	Composition	Index
Talbots	0.01%	1.78x
Dressbarn	0.02%	1.70x
Mens Wearhouse	0.02%	1.64x
White House Black Market	0.01%	1.57x
LOFT	0.01%	1.51x
Jos A. Bank Clothiers	0.01%	1.49x
Aeropostale	0.01%	1.45x
Lane Bryant	0.01%	1.39x
Gap	0.01%	1.37x
The Childrens Place	0.02%	1.23x

Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Location attribute.

Index: A comparison of the Boston Bruins Fans audience to the internet population.

WEBSITES

The Boston Bruins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Bruins Fans audience is chowderandchampions.com.

Website	Composition	Index
chowderandchampions.com	3.41%	45.55x
diebytheblade.com	1.41%	39.49x
stanleycupofchowder.com	2.92%	39.16x
bosoxinjection.com	2.16%	38.99x
hockeybuzz.com	1.29%	38.49x
canescountry.com	1.42%	38.30x
lighthousehockey.com	1.36%	36.74x
prohockeyrumors.com	2.79%	36.38x
blueshirtbanter.com	2.34%	36.31x
foreverblueshirts.com	2.31%	36.30x

Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Web attribute.

Index: A comparison of the Boston Bruins Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Online Games.

Content Affinity	Composition	Index
Online Games	5.24%	13.69x
New England & Ivy League Sports	1.26%	12.18x
Upstate New York State Athletics	0.09%	11.72x
Rhode Island Cluster	6.87%	11.04x
Assorted Topics (Retail Products, Food Service, Package Delivery)	0.03%	11.02x
New Hampshire News	6.74%	10.56x
New England Universities	3.42%	9.80x
Hockey	15.07%	9.72x
Vermont Cluster	2.77%	9.11x
Institutional Investing	0.40%	8.75x

Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.

Index: A comparison of the Boston Bruins Fans audience to the internet population.

DEMOGRAPHICS

The Boston Bruins Fans audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male