Dstillery Audiences

BOSTON BRUINS FANS

Audience Size: 1.9 Million Devices

Explore the Boston Bruins Fans Audience

Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Boston Bruins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Bruins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Bruins Fans audience is Boston Red Sox Fans.

Interest Composition Index
Boston Red Sox Fans 32.84% 45.56x
New England Patriots Fans 36.13% 43.59x
Detroit Red Wings Fans 28.25% 40.42x
New York Rangers Fans 30.93% 38.75x
Boston Celtics Fans 30.23% 38.37x
NHL Fans 35.61% 38.28x
Pittsburgh Penguins Fans 28.42% 37.14x
Chicago Blackhawks Fans 28.54% 36.96x
Boston Trip Planners 26.52% 31.94x
Los Angeles Rams Fans 21.53% 31.42x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is LL Bean.

Location Composition Index
LL Bean 0.02% 2.50x
Supreme 0.03% 2.49x
Bonobos 0.13% 2.05x
Ralph Lauren 0.03% 1.88x
Everlane 0.01% 1.86x
Saint Laurent Paris 0.02% 1.68x
American Apparel 0.07% 1.61x
Ann Taylor 0.05% 1.61x
Patagonia 0.03% 1.60x
The North Face 0.04% 1.58x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Location attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Bruins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Bruins Fans audience is stanleycupofchowder.com.

Website Composition Index
stanleycupofchowder.com 4.77% 75.01x
causewaycrowd.com 1.01% 74.40x
puckprose.com 5.83% 68.97x
chowderandchampions.com 6.95% 65.69x
mynhltraderumors.com 6.20% 62.61x
rawcharge.com 1.58% 62.28x
canescountry.com 2.12% 62.13x
japersrink.com 1.02% 61.51x
prohockeyrumors.com 2.37% 60.65x
eyesonisles.com 1.74% 60.01x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Web attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Hockey.

Content Affinity Composition Index
Hockey 18.26% 21.31x
Online Games 3.44% 17.74x
Sports Apparel 0.81% 15.62x
New England & Ivy League Sports 4.45% 15.11x
Rhode Island Cluster 4.26% 13.74x
New Hampshire News 5.39% 13.62x
Boston Cluster 46.43% 12.32x
Fantasy Sports 14.89% 12.22x
New England Universities 7.11% 11.35x
Local & Travel England - Northern England 0.10% 11.05x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Bruins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male