Dstillery Audiences

BOSTON BRUINS FANS

Audience Size: 2.3 Million Devices

Explore the Boston Bruins Fans Audience

Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Boston Bruins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Bruins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Bruins Fans audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 26.61% 28.02x
Boston Red Sox Fans 37.08% 27.00x
New England Patriots Fans 37.49% 26.96x
Boston Celtics Fans 34.78% 25.18x
School Closings Updates Readers 19.21% 24.89x
NHL Fans 33.69% 23.46x
Beer Aficionados 24.73% 22.95x
Detroit Red Wings Fans 31.09% 22.94x
Cape Cod News Readers 26.84% 21.83x
Los Angeles Rams Fans 27.85% 21.66x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is Talbots.

Location Composition Index
Talbots 0.02% 1.61x
J. Crew 0.01% 1.51x
Coach 0.01% 1.49x
LOFT 0.02% 1.32x
Jos A. Bank Clothiers 0.02% 1.27x
Dressbarn 0.02% 1.23x
Chicos 0.02% 1.19x
Gap 0.02% 1.17x
Express 0.02% 1.10x
Lane Bryant 0.02% 1.08x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Location attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Bruins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Bruins Fans audience is causewaycrowd.com.

Website Composition Index
causewaycrowd.com 1.40% 62.59x
chowderandchampions.com 3.21% 53.08x
stanleycupofchowder.com 3.40% 49.43x
prohockeyrumors.com 3.43% 47.54x
puckprose.com 2.67% 46.94x
nhl.com 3.08% 45.56x
lighthousehockey.com 1.65% 45.46x
blueshirtbanter.com 2.50% 43.98x
wingingitinmotown.com 2.20% 43.49x
diebytheblade.com 2.11% 43.32x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Web attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.05% 14.85x
Hockey 15.21% 14.65x
Online Games 3.73% 14.48x
Rhode Island Cluster 6.06% 12.44x
New Hampshire News 5.40% 12.39x
Men's Dress Shirt Shopping 0.03% 11.67x
Film Production 0.18% 11.39x
Feminism 0.31% 11.00x
New England Universities 1.43% 10.86x
Live Music 6.10% 10.71x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Bruins Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male