Dstillery Audiences

BOSTON BRUINS FANS

Audience Size: 2 Million Devices

Explore the Boston Bruins Fans Audience

Below you'll find more information about the Boston Bruins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Boston Bruins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Bruins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Bruins Fans audience is Boston Red Sox Fans.

Interest Composition Index
Boston Red Sox Fans 68.39% 46.96x
ESPN Enthusiasts 32.93% 45.75x
Boston Celtics Fans 44.78% 43.52x
Olympic Sports Enthusiasts 57.96% 39.92x
Tampa Bay Buccaneers Fans 38.50% 39.89x
Miami Dolphins Fans 43.59% 39.79x
NFL Fans 40.52% 39.54x
MLB Fans 37.36% 39.43x
San Francisco 49ers Fans 43.79% 38.90x
New England Patriots Fans 57.17% 38.48x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Interest attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Bruins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Bruins Fans audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.39x
Gymboree 0.01% 0.99x
Maurices 0.01% 0.69x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Location attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Bruins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Bruins Fans audience is overthemonster.com.

Website Composition Index
overthemonster.com 3.76% 66.01x
bcinterruption.com 1.26% 60.27x
patspulpit.com 10.08% 59.62x
chowderandchampions.com 1.55% 59.39x
bosoxinjection.com 6.48% 57.67x
musketfire.com 5.19% 55.61x
draysbay.com 1.09% 52.60x
celticsblog.com 4.72% 51.98x
twinkietown.com 1.06% 50.20x
lonestarball.com 2.21% 49.21x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Web attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Bruins Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.07% 15.10x
New England & Ivy League Sports 0.72% 14.89x
Fantasy Sports 23.07% 13.13x
College Sports 0.17% 13.04x
Virginia Athletics 0.08% 12.80x
Florida College Athletics 0.50% 12.25x
Boston Cluster 36.78% 11.98x
Online Games 1.32% 11.64x
Rhode Island Cluster 4.21% 11.54x
Southeast College Athletics 1.07% 11.24x
Composition Percentage: The overlap percentage between the Boston Bruins Fans audience and the Content Affinity attribute.
Index: A comparison of the Boston Bruins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Bruins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male