Dstillery Audiences

BOSTON TRIP PLANNERS

Audience Size: 2.4 Million Devices

Explore the Boston Trip Planners Audience

Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Boston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 53.82% 81.82x
Cholesterol Researchers 49.34% 67.81x
Financial News Readers 45.96% 66.18x
Advertising Professionals 51.53% 65.83x
Mens Fitness Publication Readers 46.79% 64.04x
TV Advertising Professionals 50.10% 63.78x
Social Liberals 46.35% 61.55x
Entertainment Industry Decision Makers 43.08% 61.26x
Financial Business Intelligence Researchers 47.82% 61.25x
Eco-Conscious Consumers 46.93% 60.96x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is LL Bean.

Location Composition Index
LL Bean 0.02% 3.60x
Bonobos 0.09% 3.00x
Uniqlo 0.03% 2.63x
Ann Taylor 0.03% 2.41x
Armani 0.07% 2.22x
Gap 0.09% 2.12x
Intermix 0.02% 2.07x
Calvin Klein 0.01% 1.93x
Patagonia 0.03% 1.91x
American Apparel 0.06% 1.85x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Trip Planners audience is wgbh.org.

Website Composition Index
wgbh.org 2.32% 84.62x
massrealty.com 1.68% 80.07x
bidmc.org 1.03% 78.99x
bldup.com 1.22% 73.34x
universalhub.com 2.12% 73.13x
fox25boston.com 3.29% 71.81x
commonwealthmagazine.org 2.47% 70.63x
bostonchefs.com 1.16% 68.18x
bostonmagazine.com 14.48% 65.93x
bochcenter.org 2.85% 63.87x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Trip Planners audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.44% 28.96x
New England Universities 19.35% 28.73x
Feminism 2.28% 26.88x
Online Games 4.51% 25.68x
London Tourism & Events 0.60% 25.26x
Environmental Conservation 0.12% 24.52x
Australia & New Zealand Media 7.93% 23.91x
Washington D.C. Hotels 0.03% 23.11x
Home Décor, Furniture, & Decorating 0.06% 22.76x
New Hampshire News 7.91% 22.37x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male