Dstillery Audiences

BOSTON TRIP PLANNERS

Audience Size: 4.4 Million Devices

Explore the Boston Trip Planners Audience

Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Boston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 63.67% 43.32x
Financial News Readers 57.55% 38.97x
Mens Fitness Publication Readers 55.47% 38.68x
TV Advertising Professionals 55.76% 38.62x
Advertising Professionals 59.35% 37.88x
Financial Business Intelligence Researchers 56.81% 37.60x
Entertainment Industry Decision Makers 50.55% 37.34x
Executive and C-Suite 53.47% 36.67x
Cholesterol Researchers 57.31% 36.64x
Eco-Conscious Consumers 55.35% 36.30x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is Intermix.

Location Composition Index
Intermix 0.01% 2.34x
Patagonia 0.01% 1.90x
Bonobos 0.02% 1.70x
Madewell 0.03% 1.66x
Ralph Lauren 0.02% 1.66x
Armani 0.03% 1.62x
Talbots 0.04% 1.56x
Urban Outfitters 0.05% 1.56x
Ann Taylor 0.02% 1.48x
Uniqlo 0.02% 1.47x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Trip Planners audience is weei.com.

Website Composition Index
weei.com 1.39% 43.99x
commonwealthmagazine.org 1.15% 38.59x
weeklystandard.com 2.81% 35.15x
bochcenter.org 1.29% 33.46x
shareblue.com 1.33% 32.96x
ntknetwork.com 1.44% 32.43x
universalhub.com 2.18% 31.98x
boston-discovery-guide.com 2.29% 30.75x
zoonewengland.org 1.23% 30.24x
bostonusa.com 1.43% 30.05x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Trip Planners audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 22.52x
Australia & New Zealand Media 6.92% 20.70x
Feminism 1.21% 20.38x
New England Universities 9.27% 19.41x
London Tourism & Events 0.32% 18.88x
Public Policy Media 5.74% 18.59x
Cars, Travel & Food 0.32% 18.36x
Liberal Media - Political Activism 5.32% 17.39x
Environmental Conservation 0.10% 17.38x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.33% 16.82x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male