Dstillery Audiences

BOSTON TRIP PLANNERS

Audience Size: 1.6 Million Devices

Explore the Boston Trip Planners Audience

Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Boston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 62.78% 65.50x
Cholesterol Researchers 50.16% 63.84x
Financial News Readers 54.28% 59.63x
Mens Fitness Publication Readers 54.49% 59.59x
Advertising Professionals 55.41% 57.87x
TV Advertising Professionals 51.70% 56.94x
Financial Business Intelligence Researchers 54.75% 56.81x
Executive and C-Suite 47.61% 54.36x
Eco-Conscious Consumers 47.91% 53.51x
Entertainment Industry Decision Makers 51.01% 52.82x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.43x
Banana Republic 0.02% 1.62x
Jos A. Bank Clothiers 0.02% 1.59x
White House Black Market 0.02% 1.39x
Express 0.02% 1.37x
Chicos 0.02% 1.36x
LOFT 0.02% 1.35x
Talbots 0.01% 1.33x
Gymboree 0.01% 1.32x
Mens Wearhouse 0.03% 1.31x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Trip Planners audience is automaatic.com.

Website Composition Index
automaatic.com 1.18% 67.07x
metalheadzone.com 1.05% 64.53x
universalhub.com 3.66% 60.04x
ccn.com 11.32% 51.71x
causewaycrowd.com 1.14% 51.00x
ekathimerini.com 1.64% 49.90x
alternativenation.net 7.87% 49.55x
androidpolice.com 1.99% 49.48x
gmauthority.com 1.08% 49.16x
thisweekinworcester.com 1.17% 48.64x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Trip Planners audience is Cuba & Mexico Media.

Content Affinity Composition Index
Cuba & Mexico Media 0.13% 33.43x
Australia & New Zealand Media 3.49% 28.23x
Environmental Conservation 0.10% 26.49x
Ireland Cluster 7.46% 26.46x
Online Games 6.06% 24.16x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.25% 22.23x
Assorted Topics (Power Trains, Drones, Web Design) 0.56% 22.10x
New England Universities 2.56% 20.93x
Public Policy Media 1.93% 20.59x
Business News & Information Readers 0.22% 20.26x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male