Dstillery Audiences

BOSTON TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the Boston Trip Planners Audience

Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Boston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 61.69% 54.69x
Financial News Readers 54.53% 48.77x
Advertising Professionals 57.89% 47.60x
Cholesterol Researchers 56.17% 47.22x
Financial Business Intelligence Researchers 53.73% 47.21x
TV Advertising Professionals 55.94% 46.88x
Mens Fitness Publication Readers 55.87% 46.72x
Eco-Conscious Consumers 54.85% 44.95x
Executive and C-Suite 51.95% 44.90x
Entertainment Industry Decision Makers 51.48% 44.16x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is Supreme.

Location Composition Index
Supreme 0.02% 2.70x
Bonobos 0.20% 2.42x
Everlane 0.01% 2.13x
Lorna Jane 0.01% 2.12x
LL Bean 0.01% 1.78x
Patagonia 0.02% 1.76x
Ralph Lauren 0.02% 1.75x
Intermix 0.01% 1.73x
Madewell 0.02% 1.71x
Saint Laurent Paris 0.01% 1.60x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Trip Planners audience is weei.com.

Website Composition Index
weei.com 2.88% 60.62x
fox25boston.com 1.50% 57.98x
universalhub.com 2.24% 51.85x
commonwealthmagazine.org 1.80% 51.79x
bochcenter.org 1.66% 47.90x
weeklystandard.com 5.49% 45.53x
awfulannouncing.com 1.32% 45.20x
harpers.org 2.27% 44.28x
shaws.com 1.23% 42.90x
zoonewengland.org 1.61% 42.54x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Trip Planners audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.23% 24.89x
New England Universities 11.22% 22.97x
Australia & New Zealand Media 7.69% 21.35x
Feminism 1.55% 21.08x
London Tourism & Events 0.39% 20.54x
Cars, Travel & Food 0.52% 19.91x
Local & Travel England - North Midlands 0.07% 19.47x
London Tourism 0.26% 18.98x
Environmental Conservation 0.10% 18.98x
Home Décor, Furniture, & Decorating 0.02% 18.78x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male