Dstillery Audiences

BOSTON TRIP PLANNERS

Audience Size: 1.9 Million Devices

Explore the Boston Trip Planners Audience

Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Boston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 64.92% 64.15x
Financial News Readers 58.42% 58.37x
Cholesterol Researchers 55.61% 58.29x
Mens Fitness Publication Readers 58.58% 57.84x
Advertising Professionals 59.79% 57.14x
Financial Business Intelligence Researchers 58.27% 56.13x
TV Advertising Professionals 59.12% 55.78x
Executive and C-Suite 51.88% 53.93x
Eco-Conscious Consumers 53.28% 52.78x
Entertainment Industry Decision Makers 57.29% 52.22x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.44x
Buckle 0.01% 1.20x
Old Navy 0.02% 1.14x
Express 0.01% 1.12x
Carhartt 0.10% 0.95x
Victoria's Secret 0.01% 0.94x
Maurices 0.01% 0.90x
The Childrens Place 0.01% 0.85x
Journeys 0.01% 0.72x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Trip Planners audience is thenewsrep.com.

Website Composition Index
thenewsrep.com 1.34% 60.60x
archaeology.org 1.05% 60.17x
universalhub.com 3.93% 55.83x
sci-news.com 1.24% 55.81x
thecrimson.com 1.81% 55.23x
chowderandchampions.com 2.48% 53.33x
defenseone.com 1.06% 53.19x
connexionfrance.com 1.71% 52.30x
moneymaven.io 1.36% 51.09x
defensenews.com 3.36% 50.21x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Trip Planners audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.09% 35.67x
London Tourism & Events 0.18% 34.14x
Assorted Topics (Power Trains, Drones, Web Design) 1.57% 29.51x
Australia & New Zealand Media 4.66% 28.72x
Ireland Cluster 12.73% 27.27x
Online Games 6.34% 25.31x
New England & Ivy League Sports 1.21% 25.16x
Institutional Investing 0.36% 24.81x
Public Policy Media 3.59% 24.51x
New England Universities 4.28% 23.74x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male