Explore the Boston Trip Planners Audience
Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Boston Trip Planners audience.
INTERESTS
The Boston Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boston Trip Planners audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 46.27% | 39.49x |
| TV Advertising Professionals | 44.48% | 32.11x |
| Financial News Readers | 38.65% | 31.73x |
| Mens Fitness Publication Readers | 40.41% | 31.27x |
| Cholesterol Researchers | 41.11% | 30.99x |
| Financial Business Intelligence Researchers | 42.70% | 30.97x |
| Advertising Professionals | 48.33% | 29.92x |
| Entertainment Industry Decision Makers | 41.64% | 29.64x |
| Social Liberals | 43.02% | 28.87x |
| Executive and C-Suite | 40.57% | 27.26x |
Composition Percentage:
The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.03% | 2.96x |
| Intermix | 0.01% | 2.14x |
| Patagonia | 0.01% | 2.04x |
| Abercrombie & Fitch | 0.02% | 1.90x |
| LL Bean | 0.00% | 1.84x |
| Saint Laurent Paris | 0.01% | 1.83x |
| Joe's Jeans | 0.00% | 1.82x |
| Club Monaco | 0.01% | 1.68x |
| REI | 0.02% | 1.61x |
| Lululemon | 0.05% | 1.61x |
Composition Percentage:
The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
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WEBSITES
The Boston Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boston Trip Planners audience is sinclaircambridge.com.
| Website | Composition | Index |
| sinclaircambridge.com | 0.24% | 120.10x |
| caughtinsouthie.com | 0.28% | 119.69x |
| celebrityseries.org | 0.37% | 113.32x |
| brattlefilm.org | 0.31% | 112.59x |
| tdgarden.com | 0.61% | 108.58x |
| middlesexbank.com | 0.26% | 106.99x |
| itemlive.com | 0.40% | 102.66x |
| ecotarium.org | 0.37% | 100.82x |
| nshoremag.com | 0.65% | 100.62x |
| gillettestadium.com | 0.95% | 99.09x |
Composition Percentage:
The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boston Trip Planners audience is New England Universities.
| Content Affinity | Composition | Index |
| New England Universities | 19.16% | 22.84x |
| Feminism | 2.40% | 21.17x |
| Online Games | 4.41% | 19.96x |
| Boston Cluster | 64.21% | 18.58x |
| New Hampshire News | 7.98% | 18.35x |
| New England & Ivy League Sports | 6.54% | 18.18x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.50% | 17.94x |
| Environmental Conservation | 0.10% | 17.74x |
| Home Décor, Furniture, & Decorating | 0.11% | 17.46x |
| Maine Cluster | 9.66% | 17.31x |
Composition Percentage:
The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Boston Trip Planners audience resonates most for the following age and income brackets.
Age
65+
Income
Over $250,000
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