Dstillery Audiences

BOSTON TRIP PLANNERS

Audience Size: 3 Million Devices

Explore the Boston Trip Planners Audience

Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Boston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 62.69% 49.73x
Financial News Readers 57.24% 44.86x
Mens Fitness Publication Readers 54.49% 44.17x
TV Advertising Professionals 54.12% 43.96x
Cholesterol Researchers 53.55% 43.90x
Advertising Professionals 56.88% 43.62x
Executive and C-Suite 50.14% 42.56x
Financial Business Intelligence Researchers 55.95% 42.41x
Eco-Conscious Consumers 52.92% 41.58x
Entertainment Industry Decision Makers 51.76% 40.78x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is Chicos.

Location Composition Index
Chicos 0.01% 1.67x
Old Navy 0.02% 1.45x
Victoria's Secret 0.01% 1.00x
Carhartt 0.10% 0.97x
Mens Wearhouse 0.01% 0.84x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Trip Planners audience is commonwealthmagazine.org.

Website Composition Index
commonwealthmagazine.org 1.25% 55.71x
bochcenter.org 1.44% 49.72x
boston-discovery-guide.com 2.39% 43.20x
bostonusa.com 1.54% 43.15x
masssave.com 1.59% 42.27x
zoonewengland.org 1.54% 41.06x
jordans.com 1.71% 40.73x
weeklystandard.com 1.36% 40.43x
universalhub.com 4.09% 37.38x
massaudubon.org 2.42% 37.03x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Trip Planners audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.35% 25.25x
Cars, Travel & Food 0.07% 24.93x
New England Universities 9.05% 23.90x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 23.74x
Australia & New Zealand Media 6.50% 23.13x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.12% 22.52x
Public Policy Media 5.53% 21.30x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.49% 20.98x
Ireland Cluster 14.03% 20.24x
Feminism 1.08% 19.97x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male