Dstillery Audiences

BOSTON TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the Boston Trip Planners Audience

Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Boston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 61.30% 57.06x
Financial News Readers 55.06% 51.23x
Cholesterol Researchers 55.21% 49.32x
TV Advertising Professionals 55.98% 48.93x
Advertising Professionals 58.60% 48.93x
Financial Business Intelligence Researchers 54.98% 48.87x
Mens Fitness Publication Readers 56.11% 48.86x
Executive and C-Suite 51.39% 47.46x
Eco-Conscious Consumers 54.30% 47.20x
Entertainment Industry Decision Makers 51.69% 46.34x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 3.12x
Patagonia 0.01% 2.49x
Bonobos 0.02% 1.96x
The North Face 0.02% 1.84x
Talbots 0.04% 1.76x
Uniqlo 0.02% 1.72x
Lululemon 0.04% 1.70x
Madewell 0.02% 1.68x
Urban Outfitters 0.04% 1.65x
Ralph Lauren 0.02% 1.53x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Trip Planners audience is weei.com.

Website Composition Index
weei.com 2.31% 67.80x
fox25boston.com 1.16% 62.83x
commonwealthmagazine.org 1.76% 56.13x
universalhub.com 2.66% 51.40x
weeklystandard.com 4.25% 50.76x
awfulannouncing.com 1.02% 49.75x
shaws.com 1.01% 49.74x
bochcenter.org 1.83% 46.60x
zoonewengland.org 1.63% 44.50x
ntknetwork.com 1.92% 44.09x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Trip Planners audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 27.24x
Australia & New Zealand Media 7.32% 23.17x
Feminism 1.37% 22.37x
New England Universities 10.44% 21.78x
Cars, Travel & Food 0.40% 21.76x
London Tourism & Events 0.36% 21.46x
Home Décor, Furniture, & Decorating 0.02% 20.02x
Public Policy Media 6.05% 20.00x
Environmental Conservation 0.10% 19.59x
Local & Travel England - North Midlands 0.08% 19.27x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male