Explore the Boston Trip Planners Audience
Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Boston Trip Planners audience.
INTERESTS
The Boston Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boston Trip Planners audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 55.05% | 64.52x |
| School Closings Updates Readers | 34.13% | 64.27x |
| Advertising Professionals | 20.71% | 43.79x |
| Financial Business Intelligence Researchers | 19.68% | 43.59x |
| UConn Huskies Fans | 30.13% | 43.06x |
| TV Advertising Professionals | 14.53% | 38.55x |
| COVID Testing Researchers | 12.77% | 37.97x |
| Cholesterol Researchers | 7.22% | 37.50x |
| Liberal News Readers | 20.91% | 37.41x |
| Boston Bruins Fans | 36.14% | 37.33x |
Composition Percentage:
The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 4.69x |
| Patagonia | 0.02% | 2.78x |
| Jos A. Bank Clothiers | 0.01% | 2.16x |
| J. Crew | 0.02% | 1.74x |
| Victoria's Secret | 0.02% | 1.59x |
| Zumiez | 0.04% | 1.40x |
| American Apparel | 0.01% | 1.39x |
| Talbots | 0.02% | 1.38x |
| LOFT | 0.01% | 1.31x |
| Mens Wearhouse | 0.02% | 1.25x |
Composition Percentage:
The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
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WEBSITES
The Boston Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boston Trip Planners audience is universalhub.com.
| Website | Composition | Index |
| universalhub.com | 3.76% | 87.62x |
| bostoncentral.com | 2.37% | 80.32x |
| thisweekinworcester.com | 1.33% | 77.65x |
| somervillema.gov | 1.12% | 71.20x |
| nashuatelegraph.com | 1.61% | 69.92x |
| newburyportnews.com | 3.74% | 69.19x |
| atriushealth.org | 2.76% | 68.64x |
| overthemonster.com | 5.21% | 66.59x |
| capecod.com | 6.59% | 66.45x |
| zoonewengland.org | 2.97% | 66.30x |
Composition Percentage:
The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boston Trip Planners audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 5.22% | 34.77x |
| Rhode Island Cluster | 15.03% | 32.46x |
| New Hampshire News | 11.06% | 32.42x |
| New England Universities | 1.35% | 26.33x |
| Boston Cluster | 94.86% | 23.88x |
| Maine Cluster | 16.07% | 19.83x |
| Vermont Cluster | 2.89% | 18.49x |
| New England & Ivy League Sports | 0.84% | 17.61x |
| Local & Travel England - North Midlands | 0.14% | 15.80x |
| San Francisco Bay Area Cluster | 9.10% | 15.17x |
Composition Percentage:
The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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