Dstillery Audiences

BOSTON TRIP PLANNERS

Audience Size: 2 Million Devices

Explore the Boston Trip Planners Audience

Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Boston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 57.03% 42.98x
Advertising Professionals 53.87% 37.37x
TV Advertising Professionals 51.70% 36.59x
Cholesterol Researchers 51.69% 36.50x
Financial News Readers 49.37% 35.61x
Financial Business Intelligence Researchers 49.10% 35.24x
Mens Fitness Publication Readers 48.95% 34.48x
Eco-Conscious Consumers 49.19% 33.95x
Social Liberals 48.30% 33.82x
Entertainment Industry Decision Makers 46.03% 33.64x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is LL Bean.

Location Composition Index
LL Bean 0.02% 2.50x
Bonobos 0.14% 2.38x
Everlane 0.01% 1.97x
Ralph Lauren 0.04% 1.89x
Intermix 0.02% 1.81x
Patagonia 0.03% 1.76x
Uniqlo 0.04% 1.75x
Ann Taylor 0.05% 1.69x
Urban Outfitters 0.08% 1.57x
Supreme 0.02% 1.56x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Trip Planners audience is massrealty.com.

Website Composition Index
massrealty.com 1.66% 83.38x
wgbh.org 2.21% 83.09x
bostonchefs.com 1.24% 71.74x
fox25boston.com 3.13% 70.43x
bldup.com 1.42% 70.17x
commonwealthmagazine.org 2.74% 69.26x
baystatebanner.com 1.03% 67.93x
universalhub.com 2.57% 66.76x
bochcenter.org 2.97% 65.59x
newenglandone.com 1.06% 64.77x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Trip Planners audience is New England Universities.

Content Affinity Composition Index
New England Universities 16.12% 23.00x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.48% 21.39x
Online Games 4.50% 19.12x
Environmental Conservation 0.16% 18.51x
Philanthropy - Nonprofits 1.10% 18.47x
London Tourism & Events 0.62% 18.38x
Feminism 2.17% 18.34x
Australia & New Zealand Media 9.62% 17.41x
Social & Demographic Trends 3.22% 17.12x
London Tourism 0.51% 16.84x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male