Dstillery Audiences

BOSTON TRIP PLANNERS

Audience Size: 2.3 Million Devices

Explore the Boston Trip Planners Audience

Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Boston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 64.88% 45.05x
Financial News Readers 58.26% 42.24x
Cholesterol Researchers 57.96% 40.36x
Advertising Professionals 60.18% 40.25x
Mens Fitness Publication Readers 58.95% 39.95x
Financial Business Intelligence Researchers 58.27% 39.84x
TV Advertising Professionals 59.21% 39.34x
Executive and C-Suite 52.20% 38.74x
Eco-Conscious Consumers 54.99% 37.55x
Entertainment Industry Decision Makers 57.35% 36.56x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.58x
Mens Wearhouse 0.02% 1.55x
Dressbarn 0.01% 1.42x
Gymboree 0.01% 1.39x
Gap 0.01% 1.36x
Chicos 0.01% 1.26x
LOFT 0.01% 1.23x
Banana Republic 0.01% 1.20x
Carhartt 0.17% 1.12x
Victoria's Secret 0.02% 1.08x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Trip Planners audience is boston-discovery-guide.com.

Website Composition Index
boston-discovery-guide.com 1.08% 49.64x
capecodtoday.com 1.03% 49.62x
universalhub.com 4.47% 43.85x
massaudubon.org 1.19% 42.98x
chowderandchampions.com 2.63% 42.68x
thenewsrep.com 1.83% 42.49x
archaeology.org 1.42% 41.96x
connexionfrance.com 2.18% 40.37x
thecrimson.com 2.87% 39.64x
bosoxinjection.com 1.85% 39.37x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Trip Planners audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 5.51% 19.85x
New England Universities 5.96% 19.05x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.15% 18.97x
Online Games 6.85% 18.96x
London Tourism & Events 0.23% 18.87x
New England & Ivy League Sports 1.73% 18.55x
Assorted Topics (Power Trains, Drones, Web Design) 1.89% 18.39x
Ireland Cluster 15.24% 18.21x
Institutional Investing 0.71% 17.67x
Environmental Conservation 0.11% 17.05x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male