Dstillery Audiences

BOSTON TRIP PLANNERS

Audience Size: 2.9 Million Devices

Explore the Boston Trip Planners Audience

Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Boston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 57.67% 54.93x
Cholesterol Researchers 53.71% 46.95x
TV Advertising Professionals 52.47% 46.55x
Advertising Professionals 55.99% 46.20x
Mens Fitness Publication Readers 51.18% 45.30x
Financial News Readers 52.65% 45.08x
Financial Business Intelligence Researchers 50.70% 44.67x
Entertainment Industry Decision Makers 45.14% 44.53x
Eco-Conscious Consumers 51.07% 43.30x
Social Liberals 50.68% 42.48x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is Bonobos.

Location Composition Index
Bonobos 0.21% 2.64x
Supreme 0.02% 2.41x
Everlane 0.01% 2.20x
LL Bean 0.02% 2.05x
Armani 0.06% 1.93x
Ralph Lauren 0.03% 1.90x
Intermix 0.03% 1.80x
Lululemon 0.09% 1.59x
Saint Laurent Paris 0.02% 1.57x
Urban Outfitters 0.09% 1.53x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Trip Planners audience is massrealty.com.

Website Composition Index
massrealty.com 1.10% 58.92x
wgbh.org 1.46% 58.22x
fox25boston.com 2.20% 50.89x
weei.com 4.24% 50.38x
commonwealthmagazine.org 2.10% 49.14x
bldup.com 1.11% 47.74x
bochcenter.org 2.12% 47.07x
universalhub.com 2.29% 46.52x
wbjournal.com 1.28% 46.02x
newhampshire.com 1.34% 45.72x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Trip Planners audience is New England Universities.

Content Affinity Composition Index
New England Universities 15.74% 24.48x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.36% 24.38x
Home Décor, Furniture, & Decorating 0.05% 22.06x
London Tourism & Events 0.54% 21.60x
Feminism 2.01% 21.42x
Australia & New Zealand Media 8.46% 20.30x
Environmental Conservation 0.13% 20.25x
Online Games 4.44% 19.84x
London Tourism 0.44% 19.48x
Local & Travel England - North Midlands 0.07% 19.32x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male