Explore the Boston Trip Planners Audience
Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Boston Trip Planners audience.
INTERESTS
The Boston Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boston Trip Planners audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 50.10% | 42.48x |
| TV Advertising Professionals | 47.07% | 35.14x |
| Cholesterol Researchers | 45.40% | 34.27x |
| Financial Business Intelligence Researchers | 43.12% | 34.03x |
| Financial News Readers | 42.06% | 33.82x |
| Mens Fitness Publication Readers | 43.65% | 33.77x |
| Advertising Professionals | 49.54% | 33.48x |
| Entertainment Industry Decision Makers | 43.77% | 32.47x |
| Social Liberals | 44.71% | 31.85x |
| Eco-Conscious Consumers | 44.09% | 30.19x |
Composition Percentage:
The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.03% | 2.63x |
| LL Bean | 0.01% | 2.23x |
| Intermix | 0.02% | 2.21x |
| Express Outlets | 0.01% | 2.10x |
| Urban Outfitters | 0.07% | 2.01x |
| REI | 0.03% | 1.88x |
| Supreme | 0.01% | 1.85x |
| Abercrombie & Fitch | 0.03% | 1.76x |
| Patagonia | 0.01% | 1.74x |
| Ann Taylor | 0.03% | 1.67x |
Composition Percentage:
The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
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WEBSITES
The Boston Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boston Trip Planners audience is wgbh.org.
| Website | Composition | Index |
| wgbh.org | 3.30% | 96.63x |
| bldup.com | 1.05% | 94.68x |
| harvardsquare.com | 1.20% | 90.84x |
| bidmc.org | 1.50% | 89.26x |
| commonwealthmagazine.org | 2.29% | 84.42x |
| nwh.org | 1.03% | 84.14x |
| universalhub.com | 1.63% | 82.77x |
| bostonmagazine.com | 14.74% | 82.62x |
| massrealty.com | 2.03% | 81.96x |
| pmc.org | 1.05% | 81.85x |
Composition Percentage:
The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boston Trip Planners audience is New England Universities.
| Content Affinity | Composition | Index |
| New England Universities | 19.50% | 23.17x |
| Feminism | 2.41% | 22.15x |
| Online Games | 4.46% | 21.03x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.54% | 20.08x |
| New Hampshire News | 8.14% | 19.06x |
| Environmental Conservation | 0.11% | 18.50x |
| London Tourism & Events | 0.64% | 18.47x |
| Boston Cluster | 64.47% | 18.18x |
| Australia & New Zealand Media | 7.62% | 17.97x |
| New England & Ivy League Sports | 6.73% | 17.88x |
Composition Percentage:
The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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