Dstillery Audiences

BOSTON TRIP PLANNERS

Audience Size: 1.1 Million Devices

Explore the Boston Trip Planners Audience

Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Boston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Trip Planners audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 55.05% 64.52x
School Closings Updates Readers 34.13% 64.27x
Advertising Professionals 20.71% 43.79x
Financial Business Intelligence Researchers 19.68% 43.59x
UConn Huskies Fans 30.13% 43.06x
TV Advertising Professionals 14.53% 38.55x
COVID Testing Researchers 12.77% 37.97x
Cholesterol Researchers 7.22% 37.50x
Liberal News Readers 20.91% 37.41x
Boston Bruins Fans 36.14% 37.33x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 4.69x
Patagonia 0.02% 2.78x
Jos A. Bank Clothiers 0.01% 2.16x
J. Crew 0.02% 1.74x
Victoria's Secret 0.02% 1.59x
Zumiez 0.04% 1.40x
American Apparel 0.01% 1.39x
Talbots 0.02% 1.38x
LOFT 0.01% 1.31x
Mens Wearhouse 0.02% 1.25x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Trip Planners audience is universalhub.com.

Website Composition Index
universalhub.com 3.76% 87.62x
bostoncentral.com 2.37% 80.32x
thisweekinworcester.com 1.33% 77.65x
somervillema.gov 1.12% 71.20x
nashuatelegraph.com 1.61% 69.92x
newburyportnews.com 3.74% 69.19x
atriushealth.org 2.76% 68.64x
overthemonster.com 5.21% 66.59x
capecod.com 6.59% 66.45x
zoonewengland.org 2.97% 66.30x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Trip Planners audience is Online Games.

Content Affinity Composition Index
Online Games 5.22% 34.77x
Rhode Island Cluster 15.03% 32.46x
New Hampshire News 11.06% 32.42x
New England Universities 1.35% 26.33x
Boston Cluster 94.86% 23.88x
Maine Cluster 16.07% 19.83x
Vermont Cluster 2.89% 18.49x
New England & Ivy League Sports 0.84% 17.61x
Local & Travel England - North Midlands 0.14% 15.80x
San Francisco Bay Area Cluster 9.10% 15.17x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male