Dstillery Audiences

BOSTON TRIP PLANNERS

Audience Size: 3.2 Million Devices

Explore the Boston Trip Planners Audience

Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Boston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 63.27% 49.80x
Financial News Readers 56.52% 45.56x
Advertising Professionals 58.43% 43.82x
Financial Business Intelligence Researchers 56.17% 43.46x
Cholesterol Researchers 55.15% 43.20x
TV Advertising Professionals 56.68% 43.02x
Mens Fitness Publication Readers 57.59% 42.52x
Executive and C-Suite 52.63% 41.96x
Eco-Conscious Consumers 55.18% 41.20x
Entertainment Industry Decision Makers 53.47% 40.51x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 1.92x
Brooks Brothers 0.03% 1.91x
Ralph Lauren 0.01% 1.88x
Bonobos 0.01% 1.82x
Armani 0.02% 1.76x
Free People 0.02% 1.72x
Forever 21 0.04% 1.72x
Talbots 0.03% 1.70x
Kate Spade 0.02% 1.66x
REI 0.01% 1.60x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Trip Planners audience is weei.com.

Website Composition Index
weei.com 1.15% 58.94x
commonwealthmagazine.org 1.44% 53.71x
bochcenter.org 1.59% 46.48x
weeklystandard.com 2.31% 42.56x
boston-discovery-guide.com 2.70% 40.99x
bostonusa.com 1.73% 40.88x
universalhub.com 3.13% 40.07x
zoonewengland.org 1.56% 40.03x
ctnewsjunkie.com 1.03% 38.66x
masssave.com 1.70% 38.52x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Trip Planners audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 26.27x
London Tourism & Events 0.38% 24.95x
Australia & New Zealand Media 6.85% 24.01x
Cars, Travel & Food 0.25% 23.71x
New England Universities 9.46% 23.06x
Public Policy Media 5.79% 21.39x
Feminism 1.26% 21.13x
Local & Travel England - Northern England 0.24% 20.66x
Ireland Cluster 12.86% 19.54x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.45% 19.49x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male