Dstillery Audiences

BOSTON TRIP PLANNERS

Audience Size: 2.7 Million Devices

Explore the Boston Trip Planners Audience

Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Boston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 63.21% 56.89x
Cholesterol Researchers 54.04% 54.07x
Mens Fitness Publication Readers 56.28% 52.21x
Financial News Readers 55.17% 51.78x
Advertising Professionals 54.78% 51.34x
TV Advertising Professionals 53.48% 49.88x
Executive and C-Suite 48.36% 49.81x
Financial Business Intelligence Researchers 55.94% 49.56x
Entertainment Industry Decision Makers 52.44% 46.95x
Eco-Conscious Consumers 50.79% 46.62x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.50x
J. Crew 0.01% 1.48x
LOFT 0.02% 1.36x
Banana Republic 0.02% 1.35x
Dressbarn 0.01% 1.26x
Jos A. Bank Clothiers 0.01% 1.25x
Gap 0.01% 1.25x
Gymboree 0.01% 1.16x
Journeys 0.02% 1.07x
Chicos 0.01% 1.06x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Trip Planners audience is automaatic.com.

Website Composition Index
automaatic.com 1.44% 56.45x
metalheadzone.com 2.40% 54.87x
defensenews.com 1.46% 53.34x
sputniknews.com 1.78% 52.31x
universalhub.com 3.68% 50.77x
japantoday.com 1.16% 50.03x
fee.org 1.03% 49.49x
popmatters.com 1.06% 48.04x
citylab.com 1.24% 46.12x
newstatesman.com 1.29% 44.53x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Trip Planners audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.10% 33.64x
Cuba & Mexico Media 0.23% 28.48x
Ireland Cluster 9.29% 26.18x
Australia & New Zealand Media 4.01% 25.71x
Institutional Investing 0.16% 25.29x
Online Games 6.06% 22.85x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.14% 21.59x
Business News & Information Readers 0.60% 21.48x
Assorted Topics (Power Trains, Drones, Web Design) 0.57% 21.34x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.27% 21.23x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male