Dstillery Audiences

BOSTON TRIP PLANNERS

Audience Size: 2.7 Million Devices

Explore the Boston Trip Planners Audience

Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Boston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 46.27% 39.49x
TV Advertising Professionals 44.48% 32.11x
Financial News Readers 38.65% 31.73x
Mens Fitness Publication Readers 40.41% 31.27x
Cholesterol Researchers 41.11% 30.99x
Financial Business Intelligence Researchers 42.70% 30.97x
Advertising Professionals 48.33% 29.92x
Entertainment Industry Decision Makers 41.64% 29.64x
Social Liberals 43.02% 28.87x
Executive and C-Suite 40.57% 27.26x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is Uniqlo.

Location Composition Index
Uniqlo 0.03% 2.96x
Intermix 0.01% 2.14x
Patagonia 0.01% 2.04x
Abercrombie & Fitch 0.02% 1.90x
LL Bean 0.00% 1.84x
Saint Laurent Paris 0.01% 1.83x
Joe's Jeans 0.00% 1.82x
Club Monaco 0.01% 1.68x
REI 0.02% 1.61x
Lululemon 0.05% 1.61x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Trip Planners audience is sinclaircambridge.com.

Website Composition Index
sinclaircambridge.com 0.24% 120.10x
caughtinsouthie.com 0.28% 119.69x
celebrityseries.org 0.37% 113.32x
brattlefilm.org 0.31% 112.59x
tdgarden.com 0.61% 108.58x
middlesexbank.com 0.26% 106.99x
itemlive.com 0.40% 102.66x
ecotarium.org 0.37% 100.82x
nshoremag.com 0.65% 100.62x
gillettestadium.com 0.95% 99.09x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Trip Planners audience is New England Universities.

Content Affinity Composition Index
New England Universities 19.16% 22.84x
Feminism 2.40% 21.17x
Online Games 4.41% 19.96x
Boston Cluster 64.21% 18.58x
New Hampshire News 7.98% 18.35x
New England & Ivy League Sports 6.54% 18.18x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.50% 17.94x
Environmental Conservation 0.10% 17.74x
Home Décor, Furniture, & Decorating 0.11% 17.46x
Maine Cluster 9.66% 17.31x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Trip Planners audience resonates most for the following age and income brackets.
Age
65+
Income
Over $250,000