Dstillery Audiences

BOSTON TRIP PLANNERS

Audience Size: 2.5 Million Devices

Explore the Boston Trip Planners Audience

Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Boston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 50.10% 42.48x
TV Advertising Professionals 47.07% 35.14x
Cholesterol Researchers 45.40% 34.27x
Financial Business Intelligence Researchers 43.12% 34.03x
Financial News Readers 42.06% 33.82x
Mens Fitness Publication Readers 43.65% 33.77x
Advertising Professionals 49.54% 33.48x
Entertainment Industry Decision Makers 43.77% 32.47x
Social Liberals 44.71% 31.85x
Eco-Conscious Consumers 44.09% 30.19x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is Uniqlo.

Location Composition Index
Uniqlo 0.03% 2.63x
LL Bean 0.01% 2.23x
Intermix 0.02% 2.21x
Express Outlets 0.01% 2.10x
Urban Outfitters 0.07% 2.01x
REI 0.03% 1.88x
Supreme 0.01% 1.85x
Abercrombie & Fitch 0.03% 1.76x
Patagonia 0.01% 1.74x
Ann Taylor 0.03% 1.67x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Trip Planners audience is wgbh.org.

Website Composition Index
wgbh.org 3.30% 96.63x
bldup.com 1.05% 94.68x
harvardsquare.com 1.20% 90.84x
bidmc.org 1.50% 89.26x
commonwealthmagazine.org 2.29% 84.42x
nwh.org 1.03% 84.14x
universalhub.com 1.63% 82.77x
bostonmagazine.com 14.74% 82.62x
massrealty.com 2.03% 81.96x
pmc.org 1.05% 81.85x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Trip Planners audience is New England Universities.

Content Affinity Composition Index
New England Universities 19.50% 23.17x
Feminism 2.41% 22.15x
Online Games 4.46% 21.03x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.54% 20.08x
New Hampshire News 8.14% 19.06x
Environmental Conservation 0.11% 18.50x
London Tourism & Events 0.64% 18.47x
Boston Cluster 64.47% 18.18x
Australia & New Zealand Media 7.62% 17.97x
New England & Ivy League Sports 6.73% 17.88x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male