Dstillery Audiences

BOSTON TRIP PLANNERS

Audience Size: 2.3 Million Devices

Explore the Boston Trip Planners Audience

Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Boston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 52.92% 45.69x
TV Advertising Professionals 47.91% 38.95x
Cholesterol Researchers 48.32% 37.88x
Mens Fitness Publication Readers 45.67% 37.42x
Entertainment Industry Decision Makers 43.59% 36.42x
Financial News Readers 46.23% 35.92x
Advertising Professionals 52.30% 35.64x
Social Liberals 45.21% 35.27x
Eco-Conscious Consumers 45.71% 34.36x
Financial Business Intelligence Researchers 48.22% 34.14x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is Uniqlo.

Location Composition Index
Uniqlo 0.05% 3.75x
LL Bean 0.02% 3.18x
Ann Taylor 0.05% 2.42x
Intermix 0.02% 2.32x
Urban Outfitters 0.12% 2.22x
Express Outlets 0.01% 2.05x
Armani 0.05% 2.02x
Saint Laurent Paris 0.02% 1.90x
REI 0.04% 1.83x
Zara 0.05% 1.82x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Trip Planners audience is wgbh.org.

Website Composition Index
wgbh.org 2.81% 108.97x
harvardsquare.com 1.16% 105.04x
bidmc.org 1.28% 101.61x
bldup.com 1.13% 98.90x
massrealty.com 1.95% 95.05x
fox25boston.com 3.92% 90.99x
commonwealthmagazine.org 2.42% 90.78x
universalhub.com 1.91% 89.99x
bostonmagazine.com 14.87% 86.84x
newenglandone.com 1.07% 85.51x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Trip Planners audience is New England Universities.

Content Affinity Composition Index
New England Universities 19.07% 24.51x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.47% 23.33x
Feminism 2.29% 23.08x
Online Games 4.39% 21.40x
London Tourism & Events 0.62% 21.36x
Environmental Conservation 0.11% 20.93x
Australia & New Zealand Media 7.63% 20.67x
Home Décor, Furniture, & Decorating 0.08% 20.34x
Washington D.C. Hotels 0.04% 20.34x
New Hampshire News 7.68% 20.05x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male