Explore the Boston Trip Planners Audience
Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Boston Trip Planners audience.
INTERESTS
The Boston Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boston Trip Planners audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 52.94% | 140.82x |
| Ivy League College Researchers | 53.68% | 138.34x |
| Olympic Sports Enthusiasts | 52.21% | 133.17x |
| UConn Huskies Fans | 54.41% | 124.15x |
| US Judiciary System Researchers | 45.59% | 123.91x |
| HDTV Researchers | 46.32% | 123.22x |
| Cape Cod News Readers | 55.88% | 119.81x |
| Marines | 44.12% | 117.35x |
| Streaming Radio Listeners | 41.91% | 112.69x |
| Oregon Ducks Fans | 41.91% | 111.48x |
Composition Percentage:
The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.36% | 2.73x |
| Jos A. Bank Clothiers | 0.01% | 2.06x |
| Chicos | 0.01% | 1.41x |
| Old Navy | 0.01% | 1.20x |
| Maurices | 0.01% | 0.84x |
Composition Percentage:
The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
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WEBSITES
The Boston Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boston Trip Planners audience is bochcenter.org.
| Website | Composition | Index |
| bochcenter.org | 1.07% | 54.08x |
| masssave.com | 1.24% | 47.65x |
| bostonusa.com | 1.09% | 46.03x |
| boston-discovery-guide.com | 1.66% | 45.82x |
| jordans.com | 1.27% | 43.95x |
| capecodtoday.com | 1.41% | 43.30x |
| chowderandchampions.com | 3.11% | 39.74x |
| massaudubon.org | 1.79% | 39.51x |
| universalhub.com | 5.18% | 39.46x |
| bosoxinjection.com | 2.15% | 37.40x |
Composition Percentage:
The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boston Trip Planners audience is Maine Cluster.
| Content Affinity | Composition | Index |
| Maine Cluster | 22.06% | 45.39x |
| Northern California Cluster | 19.12% | 36.98x |
| Liberal Media | 45.59% | 36.89x |
| San Diego Cluster | 19.85% | 36.22x |
| San Francisco Bay Area Cluster | 27.21% | 36.04x |
| Fashion Cluster | 14.71% | 34.69x |
| Assorted Topics (Viral Media, Paid Traffic) | 26.47% | 33.91x |
| People Search | 22.06% | 30.69x |
| Asia Travel | 25.74% | 28.61x |
| US Military Cluster | 11.76% | 28.44x |
Composition Percentage:
The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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