Dstillery Audiences

BOSTON TRIP PLANNERS

Audience Size: 2.4 Million Devices

Explore the Boston Trip Planners Audience

Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Boston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Trip Planners audience is Executive Travelers.

Interest Composition Index
Executive Travelers 52.94% 140.82x
Ivy League College Researchers 53.68% 138.34x
Olympic Sports Enthusiasts 52.21% 133.17x
UConn Huskies Fans 54.41% 124.15x
US Judiciary System Researchers 45.59% 123.91x
HDTV Researchers 46.32% 123.22x
Cape Cod News Readers 55.88% 119.81x
Marines 44.12% 117.35x
Streaming Radio Listeners 41.91% 112.69x
Oregon Ducks Fans 41.91% 111.48x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.36% 2.73x
Jos A. Bank Clothiers 0.01% 2.06x
Chicos 0.01% 1.41x
Old Navy 0.01% 1.20x
Maurices 0.01% 0.84x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Trip Planners audience is bochcenter.org.

Website Composition Index
bochcenter.org 1.07% 54.08x
masssave.com 1.24% 47.65x
bostonusa.com 1.09% 46.03x
boston-discovery-guide.com 1.66% 45.82x
jordans.com 1.27% 43.95x
capecodtoday.com 1.41% 43.30x
chowderandchampions.com 3.11% 39.74x
massaudubon.org 1.79% 39.51x
universalhub.com 5.18% 39.46x
bosoxinjection.com 2.15% 37.40x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Trip Planners audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 22.06% 45.39x
Northern California Cluster 19.12% 36.98x
Liberal Media 45.59% 36.89x
San Diego Cluster 19.85% 36.22x
San Francisco Bay Area Cluster 27.21% 36.04x
Fashion Cluster 14.71% 34.69x
Assorted Topics (Viral Media, Paid Traffic) 26.47% 33.91x
People Search 22.06% 30.69x
Asia Travel 25.74% 28.61x
US Military Cluster 11.76% 28.44x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male