Dstillery Audiences

BOSTON TRIP PLANNERS

Audience Size: 1.8 Million Devices

Explore the Boston Trip Planners Audience

Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Boston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 64.63% 64.02x
Cholesterol Researchers 54.08% 59.60x
Financial News Readers 57.06% 58.40x
Mens Fitness Publication Readers 56.88% 57.58x
Advertising Professionals 57.36% 57.14x
Financial Business Intelligence Researchers 56.77% 56.49x
TV Advertising Professionals 56.19% 55.42x
Executive and C-Suite 48.49% 55.33x
Eco-Conscious Consumers 51.60% 53.09x
Entertainment Industry Decision Makers 55.18% 52.00x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.88x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Trip Planners audience is massrealty.com.

Website Composition Index
massrealty.com 1.19% 59.97x
automaatic.com 1.90% 54.85x
forexlive.com 1.20% 54.57x
metalheadzone.com 3.23% 54.50x
defensenews.com 2.34% 54.01x
maravipost.com 1.06% 53.50x
timesofmalta.com 1.14% 53.22x
sputniknews.com 2.52% 52.13x
universalhub.com 3.78% 51.88x
chowderandchampions.com 2.41% 50.09x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Trip Planners audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.17% 38.16x
Cuba & Mexico Media 0.33% 30.46x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.10% 30.31x
Australia & New Zealand Media 4.30% 29.31x
Institutional Investing 0.27% 28.92x
Ireland Cluster 10.69% 27.92x
Online Games 6.40% 25.16x
Environmental Conservation 0.09% 24.75x
Assorted Topics (Power Trains, Drones, Web Design) 0.73% 24.48x
Marijuana 0.10% 23.74x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male