Dstillery Audiences

BOSTON TRIP PLANNERS

Audience Size: 1.4 Million Devices

Explore the Boston Trip Planners Audience

Below you'll find more information about the Boston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Boston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 59.09% 76.41x
Cholesterol Researchers 44.27% 72.23x
Mens Fitness Publication Readers 48.81% 68.38x
Financial News Readers 50.10% 68.12x
Advertising Professionals 52.92% 65.92x
TV Advertising Professionals 47.39% 64.01x
Financial Business Intelligence Researchers 51.21% 63.82x
Eco-Conscious Consumers 39.83% 62.17x
Executive and C-Suite 41.20% 60.25x
Media Buying Professionals 46.26% 59.45x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Interest attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Trip Planners audience is The North Face.

Location Composition Index
The North Face 0.01% 2.71x
Free People 0.01% 2.61x
Lululemon 0.01% 1.79x
Talbots 0.02% 1.56x
Jos A. Bank Clothiers 0.02% 1.54x
J. Crew 0.02% 1.54x
Coach 0.01% 1.44x
Banana Republic 0.03% 1.32x
Chicos 0.03% 1.22x
Dressbarn 0.02% 1.19x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Location attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Trip Planners audience is causewaycrowd.com.

Website Composition Index
causewaycrowd.com 1.15% 68.63x
universalhub.com 3.36% 67.22x
bostonmagazine.com 9.97% 63.59x
chowderandchampions.com 2.92% 58.50x
ccn.com 7.18% 58.37x
alternativenation.net 4.30% 55.36x
thescore.com 3.10% 54.60x
nationalmemo.com 1.46% 53.97x
dailygalaxy.com 3.81% 53.39x
turtleboysports.com 1.26% 52.25x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Web attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Trip Planners audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 2.81% 31.90x
Online Games 5.87% 29.47x
Ireland Cluster 5.55% 28.73x
Assorted Topics (Power Trains, Drones, Web Design) 0.49% 27.34x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.71% 24.08x
Public Policy Media 1.65% 21.87x
Rhode Island Cluster 10.04% 21.33x
New Hampshire News 8.97% 21.30x
New England Universities 1.82% 20.89x
Celebrity Gossip 0.79% 20.75x
Composition Percentage: The overlap percentage between the Boston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Boston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male