Explore the Brides & Wedding Planners Audience
Below you'll find more information about the Brides & Wedding Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Brides & Wedding Planners audience.
INTERESTS
The Brides & Wedding Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Brides & Wedding Planners audience is Wedding Content Readers.
| Interest | Composition | Index |
| Wedding Content Readers | 31.18% | 43.36x |
| Coupon Researchers | 15.83% | 23.36x |
| Engagement Ring Shoppers | 19.23% | 22.32x |
| Bargain Shopping Researchers | 10.13% | 20.66x |
| Trendy Shoe Shoppers | 10.49% | 20.53x |
| Holiday Gift Shoppers | 11.65% | 20.46x |
| Jewelry & Watch Shoppers | 22.18% | 20.41x |
| Gift Givers | 18.25% | 20.07x |
| Price Conscious Grocery Shoppers | 14.00% | 19.90x |
| Mother's Day Celebrators | 14.67% | 19.86x |
Composition Percentage:
The overlap percentage between the Brides & Wedding Planners audience and the Interest attribute.
Index: A comparison of the Brides & Wedding Planners audience to the internet population.
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APPAREL RETAILERS
The Brides & Wedding Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Brides & Wedding Planners audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.02% | 1.46x |
| Jos A. Bank Clothiers | 0.01% | 1.38x |
| Lane Bryant | 0.02% | 1.31x |
| Victoria's Secret | 0.03% | 1.29x |
| White House Black Market | 0.01% | 1.21x |
| Maurices | 0.03% | 1.19x |
| Old Navy | 0.03% | 1.18x |
| Aeropostale | 0.01% | 1.16x |
| Buckle | 0.02% | 1.16x |
| Mens Wearhouse | 0.02% | 1.15x |
Composition Percentage:
The overlap percentage between the Brides & Wedding Planners audience and the Location attribute.
Index: A comparison of the Brides & Wedding Planners audience to the internet population.
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WEBSITES
The Brides & Wedding Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Brides & Wedding Planners audience is womangettingmarried.com.
| Website | Composition | Index |
| womangettingmarried.com | 3.68% | 57.16x |
| ruffledblog.com | 1.86% | 56.21x |
| thebudgetsavvybride.com | 2.63% | 54.32x |
| weddingideasmag.com | 1.24% | 54.19x |
| weddingforward.com | 15.76% | 53.46x |
| apracticalwedding.com | 2.92% | 52.82x |
| weddingchicks.com | 2.39% | 50.68x |
| preownedweddingdresses.com | 1.44% | 50.54x |
| weddingwire.com | 8.05% | 49.42x |
| offbeatbride.com | 2.48% | 47.62x |
Composition Percentage:
The overlap percentage between the Brides & Wedding Planners audience and the Web attribute.
Index: A comparison of the Brides & Wedding Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Brides & Wedding Planners audience is Wedding Planning.
| Content Affinity | Composition | Index |
| Wedding Planning | 23.78% | 39.09x |
| Bridal Fashion | 0.40% | 32.00x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.17% | 18.34x |
| Teen Hair | 0.99% | 15.93x |
| Cakes & Sweets | 0.53% | 15.81x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 4.58% | 11.73x |
| Eye Health & Vision | 0.03% | 11.04x |
| Female Lifestyle Content Readers | 1.31% | 10.80x |
| DIY Decoration & Furniture | 1.65% | 10.47x |
| Parenting & Children's Activities | 0.17% | 10.38x |
Composition Percentage:
The overlap percentage between the Brides & Wedding Planners audience and the Content Affinity attribute.
Index: A comparison of the Brides & Wedding Planners audience to the internet population.
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DEMOGRAPHICS
The Brides & Wedding Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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