Dstillery Audiences

BROADWAY FANS

Audience Size: 2.3 Million Devices

Explore the Broadway Fans Audience

Below you'll find more information about the Broadway Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Broadway Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Broadway Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Broadway Fans audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 26.45% 30.60x
Cholesterol Researchers 22.26% 29.84x
New York City Events Researchers 37.39% 29.75x
Home Custom Bedroom Decorators 18.98% 29.09x
Custom Home Lighting Shoppers 18.98% 29.09x
TV Advertising Professionals 24.17% 28.33x
School Closings Updates Readers 21.80% 28.01x
Avid Readers 30.50% 27.99x
Streaming British TV Users 27.93% 27.85x
Online Health Researchers 21.31% 27.73x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Interest attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Broadway Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Broadway Fans audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.66x
Gap 0.02% 1.54x
Banana Republic 0.02% 1.53x
H&M 0.01% 1.48x
Talbots 0.01% 1.35x
LOFT 0.02% 1.32x
Jos A. Bank Clothiers 0.02% 1.28x
Hollister 0.01% 1.23x
American Eagle Outfitters 0.02% 1.20x
Journeys 0.03% 1.19x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Location attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Broadway Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Broadway Fans audience is playbill.com.

Website Composition Index
playbill.com 8.81% 29.49x
centralpark.com 1.38% 29.25x
brooklynpaper.com 2.05% 28.87x
imdb.com 1.73% 28.72x
nycinsiderguide.com 1.21% 27.20x
flavorwire.com 1.25% 26.04x
longisland.com 2.51% 25.97x
untappedcities.com 4.82% 25.50x
qchron.com 1.05% 25.16x
longislandpress.com 1.61% 25.02x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Web attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Broadway Fans audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 5.10% 22.50x
Institutional Investing 0.05% 21.75x
Broadway Information 4.88% 19.43x
New York City Real Estate Research Cluster 9.38% 16.34x
Film Production 0.28% 15.85x
University Press 0.17% 15.78x
Writing & Publishing 0.27% 15.19x
Music Education 0.29% 15.18x
New York City Education & News Cluster 3.49% 15.18x
Vitamin Shoppers 0.04% 15.11x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Content Affinity attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Broadway Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male