Dstillery Audiences

BROADWAY FANS

Audience Size: 1.6 Million Devices

Explore the Broadway Fans Audience

Below you'll find more information about the Broadway Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Broadway Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Broadway Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Broadway Fans audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 14.69% 33.72x
Ivy League College Researchers 17.66% 33.18x
Home Custom Bedroom Decorators 9.64% 32.03x
Custom Home Lighting Shoppers 9.64% 32.03x
New York City Events Researchers 33.87% 31.82x
TV Junkies 20.35% 31.82x
TV Advertising Professionals 19.92% 30.13x
Menopause Researchers 21.79% 29.99x
Entertainment Industry Decision Makers 21.83% 29.48x
Documentary Film Fans 20.95% 29.44x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Interest attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Broadway Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Broadway Fans audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.03% 1.72x
Gap 0.01% 1.59x
Express 0.01% 1.32x
White House Black Market 0.01% 1.22x
The Childrens Place 0.01% 1.14x
Mens Wearhouse 0.01% 1.01x
Old Navy 0.01% 0.88x
Carhartt 0.07% 0.67x
Maurices 0.01% 0.65x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Location attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Broadway Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Broadway Fans audience is nycinsiderguide.com.

Website Composition Index
nycinsiderguide.com 1.78% 29.99x
playbill.com 9.11% 29.41x
centralpark.com 1.26% 29.10x
qns.com 1.31% 27.90x
longisland.com 2.16% 26.70x
untappedcities.com 5.48% 24.45x
metsmerizedonline.com 1.28% 23.46x
amny.com 2.58% 23.09x
newyork.cbslocal.com 17.74% 22.18x
insidernj.com 1.02% 22.12x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Web attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Broadway Fans audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 5.20% 24.77x
Broadway Information 5.76% 20.35x
Music Education 0.38% 17.80x
New York City Real Estate Research Cluster 6.56% 17.17x
Yoga & Meditation 0.15% 15.31x
University Press 0.07% 14.82x
Arthritis & Bones 0.09% 14.62x
New York City Education & News Cluster 2.32% 14.21x
Nutrition & Diabetic Living 0.07% 13.63x
Mining & Natural Resources 0.08% 13.41x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Content Affinity attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Broadway Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male