Dstillery Audiences

BROADWAY FANS

Audience Size: 988.6 Thousand Devices

Explore the Broadway Fans Audience

Below you'll find more information about the Broadway Fans audience, broken down in different categories based on their digital and physical behaviors. These are 988.6 thousand unique devices whose actions qualify for the Broadway Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Broadway Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Broadway Fans audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 8.93% 46.38x
Home Custom Bedroom Decorators 4.30% 44.91x
Custom Home Lighting Shoppers 4.29% 44.84x
eBook Readers 29.77% 43.94x
Streaming British TV Users 24.08% 43.35x
Online Grammar Tool Users 17.63% 42.23x
Nashville Activity Researchers 7.03% 41.00x
Moviegoers 22.89% 39.66x
Ivy League College Researchers 12.93% 39.19x
New York City Events Researchers 34.35% 38.70x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Interest attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Broadway Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Broadway Fans audience is Patagonia.

Location Composition Index
Patagonia 0.02% 3.66x
American Apparel 0.01% 1.98x
Victoria's Secret 0.02% 1.75x
Lululemon 0.02% 1.63x
H&M 0.02% 1.46x
Chicos 0.02% 1.45x
White House Black Market 0.02% 1.40x
Gap 0.01% 1.34x
Talbots 0.01% 1.27x
Michael Kors 0.01% 1.23x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Location attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Broadway Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Broadway Fans audience is playbill.com.

Website Composition Index
playbill.com 19.72% 99.73x
onstageblog.com 2.89% 94.54x
allmusicals.com 1.76% 82.58x
stageagent.com 4.50% 81.27x
mtishows.com 3.56% 81.24x
papermill.org 1.06% 79.72x
theatrenerds.com 1.35% 69.80x
broadwaymusicalhome.com 1.73% 57.04x
abouttheartists.com 1.62% 51.20x
newnownext.com 1.38% 43.95x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Web attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Broadway Fans audience is Broadway Information.

Content Affinity Composition Index
Broadway Information 15.34% 63.91x
Music Education 0.55% 38.14x
Film Production 0.44% 30.39x
Feminism 0.27% 25.64x
Celebrity Gossip 0.42% 23.73x
Writing & Publishing 0.29% 21.93x
NYC Tourist Attractions 4.54% 21.21x
Art News & Products 0.25% 19.17x
Book Publishers 0.60% 17.96x
Canadian Universities 0.13% 17.60x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Content Affinity attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Broadway Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female