Dstillery Audiences

BROADWAY FANS

Audience Size: 3.5 Million Devices

Explore the Broadway Fans Audience

Below you'll find more information about the Broadway Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Broadway Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Broadway Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Broadway Fans audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 0.16% 30.63x
New York City Events Researchers 44.77% 29.55x
Custom Home Lighting Shoppers 31.89% 25.09x
Home Custom Bedroom Decorators 31.89% 25.08x
Online Education Resource Researchers 0.11% 23.42x
Cholesterol Researchers 29.97% 23.31x
Avid Readers 33.90% 23.12x
Online Health Researchers 29.42% 23.04x
Online Grammar Tool Users 32.59% 23.01x
Trendy Shoe Shoppers 31.59% 22.91x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Interest attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Broadway Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Broadway Fans audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.96x
Michael Kors 0.02% 1.93x
Gap 0.02% 1.82x
Lululemon 0.01% 1.80x
Forever 21 0.02% 1.79x
Banana Republic 0.02% 1.66x
H&M 0.01% 1.61x
LOFT 0.02% 1.43x
Victoria's Secret 0.04% 1.42x
Express 0.02% 1.42x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Location attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Broadway Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Broadway Fans audience is telecharge.com.

Website Composition Index
telecharge.com 4.10% 50.22x
lct.org 1.00% 48.80x
nycballet.com 1.43% 46.99x
lincolncenter.org 2.25% 45.86x
telechargeoffers.com 1.20% 44.38x
nycinsiderguide.com 1.29% 37.15x
barclayscenter.com 1.31% 36.46x
elliman.com 1.31% 31.21x
centralpark.com 1.83% 30.80x
hudsonvalley.org 1.09% 28.80x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Web attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Broadway Fans audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 13.55% 25.70x
London Tourism & Events 0.34% 25.32x
London Tourism 0.14% 22.63x
England Tourism 0.03% 21.27x
Broadway Information 8.60% 20.42x
New York City Education & News Cluster 6.60% 17.20x
New York City Real Estate Research Cluster 10.41% 17.17x
Institutional Investing 1.31% 16.36x
Film Production 1.37% 15.69x
Art News & Products 1.04% 15.05x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Content Affinity attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Broadway Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female