Dstillery Audiences

BROADWAY FANS

Audience Size: 2.5 Million Devices

Explore the Broadway Fans Audience

Below you'll find more information about the Broadway Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Broadway Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Broadway Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Broadway Fans audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 40.70% 33.31x
Home Custom Bedroom Decorators 23.64% 30.51x
Custom Home Lighting Shoppers 23.63% 30.50x
Ivy League College Researchers 28.34% 30.07x
Cholesterol Researchers 24.68% 29.60x
Online Grammar Tool Users 29.09% 29.54x
Menopause Researchers 29.15% 29.36x
Online Health Researchers 24.93% 29.27x
Avid Readers 33.38% 29.24x
College Students 31.39% 28.73x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Interest attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Broadway Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Broadway Fans audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.70x
Old Navy 0.01% 1.11x
Express 0.01% 1.06x
Journeys 0.01% 1.00x
Victoria's Secret 0.01% 0.87x
Carhartt 0.07% 0.83x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Location attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Broadway Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Broadway Fans audience is coned.com.

Website Composition Index
coned.com 1.17% 41.67x
landmarktheatres.com 1.14% 35.79x
tapinto.net 1.79% 35.57x
streeteasy.com 1.52% 31.44x
playbill.com 10.21% 30.01x
longisland.com 2.21% 29.07x
popmatters.com 1.29% 28.69x
pbs.org 3.34% 28.65x
crainsnewyork.com 1.62% 28.41x
freetoursbyfoot.com 2.93% 28.08x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Web attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Broadway Fans audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 5.39% 26.09x
London Tourism & Events 0.13% 23.93x
Broadway Information 5.47% 20.88x
Alternative Movie Streaming 0.08% 19.28x
Film Production 0.62% 18.98x
University Press 0.83% 18.53x
Institutional Investing 0.26% 18.48x
Music Education 0.97% 17.99x
Hipster Clothing 0.08% 17.89x
New York City Real Estate Research Cluster 9.60% 17.49x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Content Affinity attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Broadway Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female