Dstillery Audiences

BROADWAY FANS

Audience Size: 2.9 Million Devices

Explore the Broadway Fans Audience

Below you'll find more information about the Broadway Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Broadway Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Broadway Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Broadway Fans audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 37.43% 26.62x
Ivy League College Researchers 28.05% 26.04x
Cholesterol Researchers 25.63% 25.65x
Home Custom Bedroom Decorators 23.44% 25.41x
Custom Home Lighting Shoppers 23.44% 25.41x
Menopause Researchers 29.87% 24.53x
Moviegoers 30.52% 24.46x
Avid Readers 31.56% 24.41x
Online Grammar Tool Users 28.28% 24.38x
TV Advertising Professionals 26.07% 24.32x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Interest attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Broadway Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Broadway Fans audience is H&M.

Location Composition Index
H&M 0.01% 1.90x
Dressbarn 0.01% 1.51x
Old Navy 0.03% 1.35x
Gap 0.01% 1.33x
Hollister 0.01% 1.33x
White House Black Market 0.02% 1.31x
Mens Wearhouse 0.02% 1.28x
Chicos 0.02% 1.26x
Jos A. Bank Clothiers 0.01% 1.23x
Banana Republic 0.01% 1.15x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Location attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Broadway Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Broadway Fans audience is playbill.com.

Website Composition Index
playbill.com 9.33% 28.39x
pbs.org 1.22% 28.23x
imdb.com 2.79% 27.29x
stageagent.com 1.39% 25.14x
longisland.com 2.33% 24.42x
slippedisc.com 1.25% 23.67x
qchron.com 1.02% 23.02x
untappedcities.com 4.59% 22.76x
brooklynpaper.com 2.32% 22.46x
njhiking.com 1.18% 22.44x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Web attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Broadway Fans audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.07% 24.73x
Institutional Investing 0.13% 21.04x
NYC Tourist Attractions 4.81% 20.95x
Broadway Information 5.13% 19.06x
University Press 0.38% 17.95x
Film Production 0.40% 17.09x
Weather Information 0.14% 16.00x
Music Education 0.47% 15.78x
New York City Real Estate Research Cluster 9.31% 15.69x
Writing & Publishing 0.37% 14.36x
Composition Percentage: The overlap percentage between the Broadway Fans audience and the Content Affinity attribute.
Index: A comparison of the Broadway Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Broadway Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male