Dstillery Audiences

BUDGET GROCERY SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Budget Grocery Shoppers Audience

Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Budget Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 59.13% 61.30x
Online Home Decor Shoppers 46.58% 49.02x
Apartment Furniture Shoppers 47.86% 46.42x
Orlando Activities Researchers 38.56% 46.42x
Discount Big Box Shoppers 50.07% 45.27x
Retired Assisted Living Shoppers 50.26% 45.17x
Coupon Researchers 51.71% 44.99x
Price Conscious Grocery Shoppers 52.96% 44.64x
Home Decor Shoppers 56.63% 44.49x
Big Box Shoppers 56.09% 44.49x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.02x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Grocery Shoppers audience is christmastreeshops.com.

Website Composition Index
christmastreeshops.com 1.19% 52.73x
rotita.com 1.41% 51.12x
blair.com 3.27% 50.67x
weeklyadsale.com 1.90% 50.12x
meredith.com 2.17% 49.86x
chadwicks.com 1.10% 49.44x
jossandmain.com 1.09% 48.76x
steinmart.com 4.11% 47.28x
avenue.com 1.54% 46.95x
haband.com 1.47% 46.13x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.21% 37.58x
Party Suppliers 0.98% 33.53x
Custom Gifts 0.51% 33.33x
Women Shoppers 2.94% 31.94x
Promo Codes 1.76% 29.97x
Cheerleading 0.11% 29.02x
Vitamin Shoppers 0.48% 26.91x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.18% 26.77x
Food Cluster 0.21% 26.12x
Networking Marketing 0.21% 26.12x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female