Dstillery Audiences

BUDGET GROCERY SHOPPERS

Audience Size: 3 Million Devices

Explore the Budget Grocery Shoppers Audience

Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Budget Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 63.01% 43.95x
Discount Big Box Shoppers 54.44% 37.35x
Retired Health Insurance Researchers 50.87% 36.12x
Orlando Activities Researchers 51.25% 34.81x
Home Decor Shoppers 51.87% 34.55x
Online Home Decor Shoppers 49.21% 34.17x
Misc-Deal Seekers or Coupon Shoppers 48.68% 33.79x
Price Conscious Grocery Shoppers 52.67% 33.39x
Texas Activity Researchers 44.70% 32.98x
Retired Assisted Living Shoppers 52.92% 32.60x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.83x
Chicos 0.05% 1.28x
Dressbarn 0.05% 1.21x
Talbots 0.06% 1.21x
Old Navy 0.07% 1.20x
Jos A. Bank Clothiers 0.16% 1.16x
Belk 0.01% 1.14x
Lane Bryant 0.05% 1.13x
Carhartt 0.17% 1.12x
LOFT 0.05% 1.11x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Grocery Shoppers audience is popularculturetalk.com.

Website Composition Index
popularculturetalk.com 1.06% 47.62x
catsdogsandpets.com 1.19% 47.26x
counttravel.com 1.00% 47.17x
cooks.com 1.92% 47.12x
sportsmarketing.tv 1.41% 46.88x
racingmasters.net 1.17% 46.71x
belk.com 2.73% 45.47x
draftseason.com 1.25% 44.31x
musivisa.com 1.33% 43.81x
mamasabe.net 1.38% 42.69x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.23% 25.94x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.94% 24.71x
Discount Shopping 10.58% 24.43x
ISPs & Local Services 0.19% 22.90x
Home Decoration - Crafts & Kids 4.12% 22.69x
Holiday Gifts 1.88% 21.83x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.54% 21.52x
Shopping Catalogs 6.10% 20.64x
Home Printing 1.13% 20.11x
Toys Shopping 9.62% 19.99x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female