Dstillery Audiences

BUDGET GROCERY SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Budget Grocery Shoppers Audience

Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Budget Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 58.23% 60.35x
Online Home Decor Shoppers 42.97% 47.74x
Apartment Furniture Shoppers 45.66% 45.84x
Coupon Researchers 49.58% 45.46x
Home Goods Supercenter Shoppers 57.96% 45.45x
Home Rug Shoppers 58.01% 45.43x
Price Conscious Grocery Shoppers 49.37% 44.88x
Home Decor Shoppers 55.98% 44.85x
Orlando Activities Researchers 36.50% 43.45x
Misc-Deal Seekers or Coupon Shoppers 41.93% 42.77x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Coach.

Location Composition Index
Coach 0.01% 1.39x
Dressbarn 0.02% 1.27x
Hollister 0.02% 1.25x
Aeropostale 0.03% 1.24x
Express 0.03% 1.24x
Eddie Bauer 0.01% 1.21x
Gymboree 0.02% 1.20x
Old Navy 0.04% 1.15x
J. Crew 0.01% 1.15x
Forever 21 0.01% 1.14x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Grocery Shoppers audience is blair.com.

Website Composition Index
blair.com 1.19% 57.53x
steinmart.com 1.37% 56.09x
dollartree.com 2.46% 47.83x
crackerbarrel.com 1.32% 45.30x
shopping.net 1.43% 43.91x
intelius.com 3.92% 39.41x
cvs.com 10.56% 39.40x
weathertech.com 1.85% 37.46x
healthnfitness.net 3.35% 36.67x
funeral.com 2.59% 35.51x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.17% 33.78x
Party Suppliers 0.25% 33.38x
Women Shoppers 1.11% 29.17x
Networking Marketing 0.07% 26.23x
Beach & Intimate Wear 0.06% 25.94x
Vitamin Shoppers 0.13% 25.60x
Promo Codes 0.85% 24.27x
Pharmacy 0.55% 24.01x
Furniture Shopping 2.18% 23.80x
Fashion & Retail 0.42% 23.32x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female