Dstillery Audiences

BUDGET GROCERY SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Budget Grocery Shoppers Audience

Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Budget Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 70.22% 60.27x
Big Box Shoppers 69.54% 53.24x
Retired Health Insurance Researchers 58.34% 50.79x
Discount Big Box Shoppers 62.27% 49.86x
Orlando Activities Researchers 53.91% 48.39x
Retired Assisted Living Shoppers 56.06% 48.05x
Department Store Shoppers 57.72% 46.78x
Home Decor Shoppers 57.73% 45.77x
Misc-Deal Seekers or Coupon Shoppers 56.00% 45.59x
Online Home Decor Shoppers 58.04% 45.56x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.28% 1.22x
Talbots 0.02% 1.15x
Gymboree 0.03% 1.10x
Lane Bryant 0.03% 1.04x
Old Navy 0.06% 1.03x
Victoria's Secret 0.07% 1.01x
American Eagle Outfitters 0.03% 1.00x
Dressbarn 0.02% 0.99x
Chicos 0.03% 0.99x
Brooks Brothers 0.02% 0.98x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Grocery Shoppers audience is lozo.com.

Website Composition Index
lozo.com 1.27% 61.14x
toysrus.com 5.70% 59.89x
puritan.com 1.12% 59.53x
olivegarden.com 1.22% 59.44x
dressbarn.com 1.06% 58.04x
bitlanders.com 2.20% 57.73x
pricefalls.com 1.27% 56.76x
yankeecandle.com 1.32% 56.59x
weekly-ads.us 2.56% 55.52x
bissell.com 1.36% 55.23x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.06% 34.09x
Discount Shopping 4.47% 33.25x
As Seen On TV Products 0.10% 29.92x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.65% 29.38x
Consumer Rewards 0.34% 28.78x
Home Improvement Contractor 1.35% 28.33x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.31% 26.23x
Assorted Topics (Cooking, Games, Viral Media) 0.15% 25.49x
Rural Living 0.14% 25.20x
Consumer Packaged Goods 20.23% 25.20x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female