Dstillery Audiences

BUDGET GROCERY SHOPPERS

Audience Size: 935.5 Thousand Devices

Explore the Budget Grocery Shoppers Audience

Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 935.5 thousand unique devices whose actions qualify for the Budget Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 31.74% 125.93x
Apartment Furniture Shoppers 33.11% 98.56x
Kids Clothing Shoppers 35.46% 89.23x
Department Store Shoppers 40.60% 84.42x
Orlando Activities Researchers 7.00% 82.81x
Big & Tall Men 44.95% 82.43x
Flower Delivery Shoppers 29.05% 72.82x
Heart Surgery Researchers 31.41% 72.27x
Home Coffee Makers 33.27% 72.18x
Retired Assisted Living Shoppers 39.65% 69.33x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Maurices.

Location Composition Index
Maurices 0.05% 1.36x
Old Navy 0.03% 1.32x
Express 0.02% 1.30x
Buckle 0.02% 1.30x
American Eagle Outfitters 0.02% 1.29x
Gymboree 0.03% 1.25x
LOFT 0.01% 1.23x
Gap 0.01% 1.20x
Dressbarn 0.01% 1.17x
White House Black Market 0.01% 1.08x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Grocery Shoppers audience is myfoodandfamily.com.

Website Composition Index
myfoodandfamily.com 1.87% 69.12x
coupons.com 1.66% 63.61x
wayfair.com 6.70% 45.32x
homes.com 2.64% 45.01x
bettycrocker.com 24.59% 44.36x
pillsbury.com 14.87% 43.05x
catofashions.com 2.06% 42.15x
tablespoon.com 3.11% 41.52x
publicholidays.us 1.06% 38.80x
newstrackerdaily.com 1.77% 37.17x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is Promo Codes.

Content Affinity Composition Index
Promo Codes 0.28% 31.17x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.72% 27.07x
People Search 2.14% 20.38x
Sewing, Embroidery & Quilting 1.00% 18.34x
Cakes & Sweets 0.27% 17.97x
Shopping Catalogs 0.19% 17.76x
Coupons 6.85% 17.50x
Appliances & Reviews 2.70% 16.47x
Medical Diagnostics 0.84% 16.04x
Consumer Packaged Goods 19.15% 15.42x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female