Dstillery Audiences

BUDGET GROCERY SHOPPERS

Audience Size: 22.7 Thousand Devices

Explore the Budget Grocery Shoppers Audience

Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 22.7 thousand unique devices whose actions qualify for the Budget Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 59.82% 167.17x
Discount Big Box Shoppers 56.70% 151.62x
Online Home Decor Shoppers 51.34% 140.31x
Orlando Activities Researchers 43.30% 130.54x
Retired Health Insurance Researchers 51.79% 130.09x
Price Conscious Grocery Shoppers 48.66% 129.43x
Apartment Furniture Shoppers 48.21% 128.94x
Heart Surgery Researchers 43.30% 126.70x
Misc-Deal Seekers or Coupon Shoppers 46.43% 126.20x
Home Exterior Design Enthusiasts 44.20% 124.20x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.04% 1.74x
American Eagle Outfitters 0.01% 1.45x
Mens Wearhouse 0.02% 1.35x
Carhartt 0.22% 1.20x
Maurices 0.02% 1.18x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Grocery Shoppers audience is geniuskitchen.com.

Website Composition Index
geniuskitchen.com 30.09% 106.62x
overstock.com 21.79% 82.04x
dollartree.com 18.72% 81.53x
yellowpages.com 20.01% 73.25x
justanswer.com 22.64% 66.68x
thisisinsider.com 12.77% 57.82x
hayneedle.com 14.73% 57.11x
topixoffbeat.com 18.78% 56.97x
reservations.com 15.52% 56.10x
absolutehistory.com 12.84% 53.96x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is Medical Diagnostics.

Content Affinity Composition Index
Medical Diagnostics 16.96% 41.53x
Consumer Packaged Goods 18.30% 38.48x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 11.16% 33.21x
Assorted Topics (Events, Tickets, Fitness) 14.73% 32.02x
Furniture Shopping 21.43% 30.93x
Appliances & Reviews 26.34% 29.11x
Healthcare - Dermatology & Aging 18.30% 28.55x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 32.14% 28.26x
Finance & Accounting Cluster 14.73% 26.63x
Health Issues Cluster 10.27% 25.79x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female