Dstillery Audiences

BUDGET GROCERY SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Budget Grocery Shoppers Audience

Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Budget Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 57.19% 58.96x
Online Home Decor Shoppers 44.24% 46.22x
Coupon Researchers 50.14% 44.00x
Apartment Furniture Shoppers 44.61% 43.87x
Price Conscious Grocery Shoppers 50.60% 43.16x
Orlando Activities Researchers 38.03% 42.72x
Home Decor Shoppers 56.30% 42.23x
Home Rug Shoppers 57.87% 41.99x
Home Goods Supercenter Shoppers 57.87% 41.99x
Discount Big Box Shoppers 48.38% 41.73x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 0.97x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Grocery Shoppers audience is blair.com.

Website Composition Index
blair.com 2.04% 55.28x
weeklyadsale.com 1.15% 54.23x
steinmart.com 2.53% 53.10x
haband.com 1.00% 51.24x
geniuskitchen.com 1.82% 49.81x
answersite.com 1.30% 47.97x
nyandcompany.com 1.70% 47.86x
familydollar.com 1.73% 47.20x
dollartree.com 4.57% 44.02x
theweb.com 1.38% 43.70x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.31% 34.73x
Home Decoration - Crafts & Kids 0.12% 32.78x
Party Suppliers 0.53% 31.10x
Women Shoppers 1.93% 30.70x
Beach & Intimate Wear 0.08% 27.99x
Promo Codes 1.23% 27.11x
Networking Marketing 0.12% 25.80x
Furniture Shopping 4.42% 24.93x
Vitamin Shoppers 0.26% 24.43x
Pharmacy 0.93% 23.92x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female