Dstillery Audiences

BUDGET GROCERY SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Budget Grocery Shoppers Audience

Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Budget Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 58.90% 65.14x
Online Home Decor Shoppers 48.38% 53.32x
Orlando Activities Researchers 40.85% 50.93x
Apartment Furniture Shoppers 49.95% 50.84x
Discount Big Box Shoppers 54.17% 50.03x
Big Box Shoppers 58.56% 49.72x
Price Conscious Grocery Shoppers 52.73% 49.42x
Retired Assisted Living Shoppers 51.87% 48.77x
Retired Health Insurance Researchers 51.80% 48.61x
Home Decor Shoppers 57.55% 48.11x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.18x
Chicos 0.01% 1.17x
Journeys 0.02% 1.13x
Buckle 0.01% 1.12x
Old Navy 0.02% 1.11x
Zumiez 0.01% 1.08x
Victoria's Secret 0.02% 1.08x
Mens Wearhouse 0.01% 1.05x
Carhartt 0.12% 1.05x
Express 0.01% 0.99x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Grocery Shoppers audience is kraftrecipes.com.

Website Composition Index
kraftrecipes.com 1.48% 61.87x
christmastreeshops.com 1.64% 55.06x
meredith.com 2.69% 54.18x
rotita.com 1.85% 53.76x
blair.com 4.02% 52.59x
weeklyadsale.com 2.32% 52.21x
jossandmain.com 1.59% 52.07x
chadwicks.com 1.46% 51.60x
steinmart.com 5.45% 48.62x
sallybeauty.com 1.17% 48.50x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.38% 35.97x
Custom Gifts 0.88% 33.97x
Party Suppliers 1.92% 33.54x
Women Shoppers 4.50% 30.65x
Promo Codes 2.80% 30.25x
Cheerleading 0.17% 29.41x
Vitamin Shoppers 0.88% 28.75x
South Carolina Beach Travel 0.59% 26.98x
Food Cluster 0.34% 26.80x
Networking Marketing 0.35% 25.70x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female