Dstillery Audiences

BUDGET GROCERY SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Budget Grocery Shoppers Audience

Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Budget Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 65.08% 50.52x
Discount Big Box Shoppers 59.20% 42.54x
Big Box Shoppers 62.14% 41.40x
Online Home Decor Shoppers 54.05% 40.83x
Home Decor Shoppers 56.21% 39.84x
Retired Health Insurance Researchers 52.65% 39.77x
Apartment Furniture Shoppers 51.64% 39.40x
Price Conscious Grocery Shoppers 54.83% 39.25x
Department Store Shoppers 56.95% 38.58x
Retired Assisted Living Shoppers 52.29% 38.58x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.12x
Mens Wearhouse 0.01% 1.09x
Carhartt 0.16% 1.08x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Grocery Shoppers audience is weekly-ads.us.

Website Composition Index
weekly-ads.us 1.47% 52.63x
collectionsetc.com 1.42% 51.76x
kirklands.com 3.74% 45.59x
kraftrecipes.com 13.66% 45.09x
quizzstar.com 1.48% 43.72x
hiddenvalley.com 2.97% 42.72x
veruta.com 4.13% 41.90x
homemetry.com 1.38% 40.49x
tuesdaymorning.com 1.45% 39.63x
2017savings.com 1.42% 39.60x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 1.45% 28.16x
Discount Shopping 0.78% 27.12x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.12% 26.14x
Party Suppliers 6.59% 24.48x
Holiday Gifts 0.57% 24.44x
Home Printing 0.18% 23.68x
Food Cluster 1.56% 22.82x
Cheerleading 0.78% 22.77x
Custom Gifts 2.56% 22.38x
Vitamin Shoppers 2.81% 22.22x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female