Dstillery Audiences

BUDGET GROCERY SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Budget Grocery Shoppers Audience

Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Budget Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 66.65% 49.66x
Discount Big Box Shoppers 60.01% 42.10x
Big Box Shoppers 63.48% 41.61x
Online Home Decor Shoppers 54.28% 40.33x
Retired Health Insurance Researchers 54.11% 39.20x
Home Decor Shoppers 56.60% 39.19x
Apartment Furniture Shoppers 53.14% 38.56x
Price Conscious Grocery Shoppers 55.19% 38.53x
Department Store Shoppers 58.00% 38.24x
Retired Assisted Living Shoppers 54.03% 37.96x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.30x
Lane Bryant 0.01% 1.23x
Old Navy 0.02% 1.16x
Carhartt 0.16% 1.15x
White House Black Market 0.01% 1.13x
Buckle 0.01% 1.12x
Journeys 0.02% 1.09x
Express 0.02% 1.06x
Zumiez 0.02% 1.05x
LOFT 0.02% 1.03x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Grocery Shoppers audience is bitlanders.com.

Website Composition Index
bitlanders.com 1.00% 49.32x
toysrus.com 1.55% 48.89x
weekly-ads.us 1.98% 48.50x
collectionsetc.com 1.85% 47.61x
ucomparehealthcare.com 1.16% 44.55x
iflmylife.com 1.04% 42.67x
waterskimag.com 1.02% 42.42x
compare99.com 1.57% 41.98x
kirklands.com 4.58% 41.71x
quizzstar.com 1.94% 41.55x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 1.13% 27.67x
Home Decoration - Crafts & Kids 1.63% 25.11x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.15% 22.69x
Holiday Gifts 0.66% 22.41x
Food Cluster 2.09% 22.33x
Home Printing 0.23% 21.28x
Party Suppliers 7.52% 21.23x
Vitamin Shoppers 3.53% 21.15x
Cheerleading 0.95% 21.08x
Consumer Packaged Goods 15.52% 20.95x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female