Explore the Budget Grocery Shoppers Audience
Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Budget Grocery Shoppers audience.
INTERESTS
The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 58.23% | 60.35x |
| Online Home Decor Shoppers | 42.97% | 47.74x |
| Apartment Furniture Shoppers | 45.66% | 45.84x |
| Coupon Researchers | 49.58% | 45.46x |
| Home Goods Supercenter Shoppers | 57.96% | 45.45x |
| Home Rug Shoppers | 58.01% | 45.43x |
| Price Conscious Grocery Shoppers | 49.37% | 44.88x |
| Home Decor Shoppers | 55.98% | 44.85x |
| Orlando Activities Researchers | 36.50% | 43.45x |
| Misc-Deal Seekers or Coupon Shoppers | 41.93% | 42.77x |
Composition Percentage:
The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 1.39x |
| Dressbarn | 0.02% | 1.27x |
| Hollister | 0.02% | 1.25x |
| Aeropostale | 0.03% | 1.24x |
| Express | 0.03% | 1.24x |
| Eddie Bauer | 0.01% | 1.21x |
| Gymboree | 0.02% | 1.20x |
| Old Navy | 0.04% | 1.15x |
| J. Crew | 0.01% | 1.15x |
| Forever 21 | 0.01% | 1.14x |
Composition Percentage:
The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
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WEBSITES
The Budget Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Budget Grocery Shoppers audience is blair.com.
| Website | Composition | Index |
| blair.com | 1.19% | 57.53x |
| steinmart.com | 1.37% | 56.09x |
| dollartree.com | 2.46% | 47.83x |
| crackerbarrel.com | 1.32% | 45.30x |
| shopping.net | 1.43% | 43.91x |
| intelius.com | 3.92% | 39.41x |
| cvs.com | 10.56% | 39.40x |
| weathertech.com | 1.85% | 37.46x |
| healthnfitness.net | 3.35% | 36.67x |
| funeral.com | 2.59% | 35.51x |
Composition Percentage:
The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is Custom Gifts.
| Content Affinity | Composition | Index |
| Custom Gifts | 0.17% | 33.78x |
| Party Suppliers | 0.25% | 33.38x |
| Women Shoppers | 1.11% | 29.17x |
| Networking Marketing | 0.07% | 26.23x |
| Beach & Intimate Wear | 0.06% | 25.94x |
| Vitamin Shoppers | 0.13% | 25.60x |
| Promo Codes | 0.85% | 24.27x |
| Pharmacy | 0.55% | 24.01x |
| Furniture Shopping | 2.18% | 23.80x |
| Fashion & Retail | 0.42% | 23.32x |
Composition Percentage:
The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Budget Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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