Explore the Budget Grocery Shoppers Audience
Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Budget Grocery Shoppers audience.
INTERESTS
The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 61.24% | 46.50x |
| Big Box Shoppers | 54.22% | 38.62x |
| Online Home Decor Shoppers | 50.84% | 37.53x |
| Discount Big Box Shoppers | 56.84% | 37.25x |
| Home Decor Shoppers | 54.37% | 36.55x |
| Food Delivery Service Users | 1.01% | 36.30x |
| Orlando Activities Researchers | 46.66% | 36.15x |
| Apartment Furniture Shoppers | 52.53% | 35.98x |
| Price Conscious Grocery Shoppers | 54.57% | 35.71x |
| Home and Garden TV Fans | 33.56% | 35.38x |
Composition Percentage:
The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 1.58x |
| American Eagle Outfitters | 0.02% | 1.53x |
| Lane Bryant | 0.02% | 1.51x |
| Dressbarn | 0.01% | 1.43x |
| Jos A. Bank Clothiers | 0.01% | 1.39x |
| Express | 0.01% | 1.20x |
| Chicos | 0.01% | 1.17x |
| Carhartt | 0.19% | 1.13x |
| Aeropostale | 0.01% | 1.11x |
| Banana Republic | 0.01% | 1.10x |
Composition Percentage:
The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
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WEBSITES
The Budget Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Budget Grocery Shoppers audience is kraftrecipes.com.
| Website | Composition | Index |
| kraftrecipes.com | 4.42% | 44.32x |
| kirklands.com | 1.22% | 43.32x |
| hiddenvalley.com | 1.26% | 41.47x |
| modlily.com | 1.22% | 37.97x |
| burlington.com | 2.19% | 37.76x |
| christmastreeshops.com | 2.65% | 37.00x |
| walmart.com | 11.47% | 36.40x |
| hsn.com | 2.10% | 36.39x |
| meredith.com | 4.08% | 36.29x |
| rotita.com | 2.56% | 35.96x |
Composition Percentage:
The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 0.68% | 24.47x |
| Party Suppliers | 3.30% | 23.00x |
| Custom Gifts | 1.55% | 22.24x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.05% | 21.55x |
| Cheerleading | 0.32% | 20.78x |
| Promo Codes | 3.93% | 20.05x |
| Women Shoppers | 6.20% | 19.84x |
| Food Cluster | 0.65% | 19.64x |
| Vitamin Shoppers | 1.31% | 19.52x |
| Toys Shopping | 1.56% | 19.05x |
Composition Percentage:
The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Budget Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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