Dstillery Audiences

BUDGET GROCERY SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Budget Grocery Shoppers Audience

Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Budget Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 61.24% 46.50x
Big Box Shoppers 54.22% 38.62x
Online Home Decor Shoppers 50.84% 37.53x
Discount Big Box Shoppers 56.84% 37.25x
Home Decor Shoppers 54.37% 36.55x
Food Delivery Service Users 1.01% 36.30x
Orlando Activities Researchers 46.66% 36.15x
Apartment Furniture Shoppers 52.53% 35.98x
Price Conscious Grocery Shoppers 54.57% 35.71x
Home and Garden TV Fans 33.56% 35.38x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.58x
American Eagle Outfitters 0.02% 1.53x
Lane Bryant 0.02% 1.51x
Dressbarn 0.01% 1.43x
Jos A. Bank Clothiers 0.01% 1.39x
Express 0.01% 1.20x
Chicos 0.01% 1.17x
Carhartt 0.19% 1.13x
Aeropostale 0.01% 1.11x
Banana Republic 0.01% 1.10x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Grocery Shoppers audience is kraftrecipes.com.

Website Composition Index
kraftrecipes.com 4.42% 44.32x
kirklands.com 1.22% 43.32x
hiddenvalley.com 1.26% 41.47x
modlily.com 1.22% 37.97x
burlington.com 2.19% 37.76x
christmastreeshops.com 2.65% 37.00x
walmart.com 11.47% 36.40x
hsn.com 2.10% 36.39x
meredith.com 4.08% 36.29x
rotita.com 2.56% 35.96x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.68% 24.47x
Party Suppliers 3.30% 23.00x
Custom Gifts 1.55% 22.24x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 21.55x
Cheerleading 0.32% 20.78x
Promo Codes 3.93% 20.05x
Women Shoppers 6.20% 19.84x
Food Cluster 0.65% 19.64x
Vitamin Shoppers 1.31% 19.52x
Toys Shopping 1.56% 19.05x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female