Dstillery Audiences

BUDGET GROCERY SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Budget Grocery Shoppers Audience

Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Budget Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 67.32% 86.94x
Retired Health Insurance Researchers 54.20% 72.33x
Discount Big Box Shoppers 59.48% 68.57x
Orlando Activities Researchers 55.12% 67.64x
Retired Assisted Living Shoppers 53.43% 63.99x
Texas Activity Researchers 47.83% 63.76x
Casual Dining Restaurant Researchers 52.75% 62.99x
Home Decor Shoppers 56.61% 61.39x
Nashville Activity Researchers 50.37% 61.21x
Misc-Deal Seekers or Coupon Shoppers 53.79% 60.91x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.27% 1.32x
Dressbarn 0.04% 1.26x
Mens Wearhouse 0.40% 1.22x
Gymboree 0.02% 1.16x
Chicos 0.03% 1.14x
Buckle 0.08% 1.14x
The Childrens Place 0.03% 1.07x
Hollister 0.02% 1.04x
White House Black Market 0.06% 1.04x
Johnston and Murphy 0.06% 1.01x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Grocery Shoppers audience is cooks.com.

Website Composition Index
cooks.com 1.88% 86.74x
popularculturetalk.com 1.00% 85.45x
catsdogsandpets.com 1.12% 84.83x
sportsmarketing.tv 1.34% 84.46x
racingmasters.net 1.11% 83.90x
draftseason.com 1.18% 80.03x
belk.com 2.67% 79.87x
musivisa.com 1.26% 79.10x
lozo.com 3.42% 77.10x
mamasabe.net 1.31% 76.94x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.24% 35.35x
Discount Shopping 10.89% 35.07x
ISPs & Local Services 0.18% 32.36x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.89% 31.40x
Holiday Gifts 2.01% 30.09x
Home Decoration - Crafts & Kids 4.32% 29.88x
Low Budget Shoppers 3.89% 28.70x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.49% 28.37x
Home Improvement Contractor 3.18% 28.01x
Home Printing 1.18% 27.66x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female