Dstillery Audiences

BUDGET GROCERY SHOPPERS

Audience Size: 1.1 Million Devices

Explore the Budget Grocery Shoppers Audience

Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Budget Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 39.45% 81.07x
Online Home Decor Shoppers 22.14% 57.95x
Apartment Furniture Shoppers 48.17% 57.90x
Orlando Activities Researchers 14.89% 55.51x
Heart Surgery Researchers 33.67% 50.23x
Kids Clothing Shoppers 50.52% 50.16x
Coupon Researchers 32.09% 49.39x
Home Coffee Makers 33.89% 49.01x
Department Store Shoppers 52.08% 48.71x
Retired Assisted Living Shoppers 40.62% 48.36x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Maurices.

Location Composition Index
Maurices 0.06% 1.55x
Hollister 0.01% 1.54x
Zumiez 0.04% 1.47x
LOFT 0.02% 1.32x
Chicos 0.02% 1.28x
Gymboree 0.02% 1.25x
Buckle 0.02% 1.13x
Mens Wearhouse 0.02% 1.13x
Carhartt 0.15% 1.11x
Aeropostale 0.02% 1.08x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Grocery Shoppers audience is frequent-ads.com.

Website Composition Index
frequent-ads.com 1.69% 47.91x
myfoodandfamily.com 4.82% 47.76x
coupons.com 3.48% 43.53x
findsimilar.com 1.66% 40.73x
healthtopquestions.com 1.55% 34.46x
avasflowers.net 1.61% 33.06x
healthcare6.com 1.34% 32.68x
partycity.com 2.83% 32.43x
wayfair.com 19.45% 30.82x
homes.com 6.02% 30.68x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is Nutrition & Diabetic Living.

Content Affinity Composition Index
Nutrition & Diabetic Living 0.09% 23.41x
Discount Shopping 0.13% 22.89x
Promo Codes 0.54% 21.25x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 21.19x
Shopping Catalogs 0.18% 18.06x
Coupons 9.41% 17.55x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 3.70% 16.81x
Women Shoppers 0.07% 16.55x
Appliances & Reviews 3.89% 15.19x
People Search 2.13% 14.55x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female