Dstillery Audiences

BUDGET GROCERY SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Budget Grocery Shoppers Audience

Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Budget Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 69.98% 57.92x
Big Box Shoppers 70.88% 51.33x
Retired Health Insurance Researchers 59.18% 49.07x
Discount Big Box Shoppers 62.63% 48.07x
Orlando Activities Researchers 54.96% 46.43x
Retired Assisted Living Shoppers 57.63% 45.46x
Department Store Shoppers 58.80% 44.76x
Misc-Deal Seekers or Coupon Shoppers 55.15% 44.20x
Home Decor Shoppers 59.00% 43.42x
Texas Activity Researchers 48.92% 43.09x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Buckle.

Location Composition Index
Buckle 0.31% 1.36x
Jos A. Bank Clothiers 0.29% 1.32x
White House Black Market 0.38% 1.31x
Mens Wearhouse 0.49% 1.30x
Johnston and Murphy 0.52% 1.15x
Lane Bryant 0.04% 0.99x
Dressbarn 0.04% 0.96x
Tommy Bahama 0.02% 0.94x
Bonobos 0.06% 0.89x
Talbots 0.03% 0.89x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Grocery Shoppers audience is cooks.com.

Website Composition Index
cooks.com 1.07% 66.61x
lozo.com 1.67% 62.48x
belk.com 1.24% 58.66x
puritan.com 1.57% 57.66x
detonate.com 1.40% 57.31x
olivegarden.com 1.70% 56.78x
toysrus.com 7.84% 55.82x
countyoffice.org 1.25% 54.03x
dressbarn.com 1.43% 53.81x
hours-locations.com 1.15% 53.72x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 5.55% 30.25x
ISPs & Local Services 0.08% 29.54x
As Seen On TV Products 0.13% 28.13x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.85% 26.88x
Home Improvement Contractor 1.72% 26.35x
Low Budget Shoppers 1.98% 25.24x
Consumer Rewards 0.44% 25.09x
Home Decoration - Crafts & Kids 2.59% 23.83x
Holiday Gifts 1.03% 23.78x
Shopping Catalogs 3.37% 23.77x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female