Dstillery Audiences

BUDGET GROCERY SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Budget Grocery Shoppers Audience

Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Budget Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 66.52% 89.31x
Retired Health Insurance Researchers 55.02% 74.12x
Discount Big Box Shoppers 60.50% 72.09x
Department Store Shoppers 53.46% 68.55x
Orlando Activities Researchers 53.96% 68.15x
Retired Assisted Living Shoppers 53.02% 65.86x
Misc-Deal Seekers or Coupon Shoppers 50.77% 64.37x
Texas Activity Researchers 46.07% 63.72x
Home Decor Shoppers 57.57% 62.69x
Price Conscious Grocery Shoppers 54.07% 62.17x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.66x
Jos A. Bank Clothiers 0.36% 1.40x
Mens Wearhouse 0.55% 1.31x
Carhartt 0.01% 1.26x
Talbots 0.05% 1.16x
Buckle 0.18% 1.14x
Johnston and Murphy 0.14% 1.11x
Club Monaco 0.02% 1.09x
White House Black Market 0.21% 1.08x
Gymboree 0.05% 1.08x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Grocery Shoppers audience is catsdogsandpets.com.

Website Composition Index
catsdogsandpets.com 1.04% 94.62x
cooks.com 1.81% 94.37x
sportsmarketing.tv 1.24% 93.98x
racingmasters.net 1.02% 93.44x
draftseason.com 1.09% 89.60x
musivisa.com 1.17% 89.25x
belk.com 2.51% 87.80x
mamasabe.net 1.21% 87.07x
lozo.com 3.19% 85.67x
recipevip.com 1.19% 83.74x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 10.68% 36.60x
As Seen On TV Products 0.25% 36.01x
ISPs & Local Services 0.18% 35.94x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.88% 33.82x
Low Budget Shoppers 3.75% 30.62x
Holiday Gifts 2.02% 30.58x
Home Decoration - Crafts & Kids 4.47% 30.46x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.45% 29.70x
Shopping Catalogs 6.12% 29.05x
Home Printing 1.15% 29.02x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female