Dstillery Audiences

BUDGET GROCERY SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Budget Grocery Shoppers Audience

Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Budget Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 61.97% 43.21x
Discount Big Box Shoppers 52.52% 35.42x
Retired Health Insurance Researchers 53.18% 32.87x
Home Decor Shoppers 51.31% 31.94x
Misc-Deal Seekers or Coupon Shoppers 48.55% 31.77x
Online Home Decor Shoppers 46.63% 31.26x
Furniture and Appliances Industry 52.15% 31.09x
Price Conscious Grocery Shoppers 51.78% 30.71x
Retired Assisted Living Shoppers 50.15% 29.83x
Hardware Shoppers 43.60% 28.86x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.47x
Chicos 0.03% 1.13x
Dressbarn 0.03% 1.11x
Carhartt 0.14% 1.10x
Ralph Lauren 0.01% 1.10x
Kate Spade 0.01% 1.04x
Lane Bryant 0.02% 1.00x
The North Face 0.01% 0.99x
Talbots 0.02% 0.96x
Brooks Brothers 0.02% 0.89x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Grocery Shoppers audience is advicemastery.com.

Website Composition Index
advicemastery.com 0.62% 67.52x
justfly.com 0.37% 66.37x
popcornpreviews.com 1.15% 61.41x
endlesspath.com 0.64% 61.07x
popularculturetalk.com 1.60% 60.28x
audionitro.com 0.84% 60.26x
counttravel.com 1.50% 59.44x
truckgadets.com 1.06% 58.91x
amazon.com 0.85% 58.59x
kingstreenews.com 0.29% 58.44x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).

Content Affinity Composition Index
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.46% 21.31x
As Seen On TV Products 0.25% 21.28x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.09% 20.65x
Home Decoration - Crafts & Kids 4.20% 20.60x
Holiday Gifts 2.00% 19.56x
Discount Shopping 13.07% 19.07x
Custom Gifts 6.61% 18.32x
Shopping Catalogs 6.08% 18.22x
Promo Codes 14.19% 18.00x
Mail Order Food 4.05% 17.82x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Grocery Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999