Dstillery Audiences

BUDGET GROCERY SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Budget Grocery Shoppers Audience

Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Budget Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 50.60% 74.36x
Online Home Decor Shoppers 32.12% 55.97x
Apartment Furniture Shoppers 36.38% 52.33x
Home Goods Supercenter Shoppers 53.37% 51.31x
Home Rug Shoppers 53.38% 51.31x
Orlando Activities Researchers 25.17% 51.30x
Coupon Researchers 42.82% 50.67x
Home Decor Shoppers 48.39% 50.65x
Price Conscious Grocery Shoppers 42.39% 50.37x
Misc-Deal Seekers or Coupon Shoppers 32.92% 49.21x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.26x
Dressbarn 0.02% 1.13x
Lane Bryant 0.02% 1.09x
Chicos 0.02% 1.06x
Michael Kors 0.01% 1.00x
Old Navy 0.04% 0.98x
Mens Wearhouse 0.03% 0.98x
Carhartt 0.21% 0.98x
H&M 0.01% 0.96x
Express 0.02% 0.93x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Grocery Shoppers audience is frequent-ads.com.

Website Composition Index
frequent-ads.com 3.79% 42.70x
cvs.com 4.89% 41.45x
intelius.com 1.71% 41.22x
myfoodandfamily.com 9.96% 41.07x
funeral.com 1.46% 39.59x
healthnfitness.net 1.51% 39.29x
findsimilar.com 3.19% 35.72x
officedepot.com 1.36% 34.92x
smarter.com 2.16% 33.62x
coupons.com 5.99% 32.83x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 0.12% 26.66x
Arts & Crafts 0.13% 25.49x
Shopping Catalogs 0.33% 21.90x
Discount Shopping 0.19% 21.13x
Promo Codes 0.67% 20.96x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 3.02% 19.08x
Women Shoppers 0.18% 19.07x
Coupons 13.05% 18.89x
Shoes & Accessories 0.09% 18.73x
People Search 2.21% 17.30x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female