Dstillery Audiences

BUDGET GROCERY SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Budget Grocery Shoppers Audience

Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Budget Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 71.05% 41.98x
Big Box Shoppers 70.44% 35.93x
Retired Health Insurance Researchers 61.76% 33.99x
Discount Big Box Shoppers 66.57% 32.93x
Retired Assisted Living Shoppers 59.71% 32.86x
Orlando Activities Researchers 56.01% 32.77x
Online Home Decor Shoppers 62.46% 32.25x
Misc-Deal Seekers or Coupon Shoppers 56.92% 32.19x
Heart Surgery Researchers 50.32% 31.73x
Department Store Shoppers 62.69% 31.27x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.17x
Dressbarn 0.02% 1.10x
Chicos 0.04% 1.07x
Mens Wearhouse 0.05% 1.06x
Buckle 0.04% 1.04x
Talbots 0.02% 1.01x
Aeropostale 0.04% 1.00x
Gymboree 0.03% 1.00x
Lane Bryant 0.03% 0.96x
Journeys 0.06% 0.93x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Grocery Shoppers audience is lozo.com.

Website Composition Index
lozo.com 1.18% 57.75x
toysrus.com 5.02% 55.79x
olivegarden.com 1.10% 55.69x
bitlanders.com 2.06% 53.99x
yankeecandle.com 1.18% 52.87x
weekly-ads.us 2.48% 52.82x
pricefalls.com 1.11% 52.62x
collectionsetc.com 2.47% 52.29x
ucomparehealthcare.com 2.49% 51.53x
bissell.com 1.20% 51.49x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.04% 27.79x
Discount Shopping 2.82% 25.51x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.37% 23.43x
Consumer Rewards 0.24% 23.38x
As Seen On TV Products 0.06% 22.02x
Home Improvement Contractor 0.75% 22.02x
Assorted Topics (Cooking, Games, Viral Media) 0.09% 21.75x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.22% 21.15x
Home Decoration - Crafts & Kids 1.82% 20.17x
Consumer Packaged Goods 16.34% 19.60x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female