Dstillery Audiences

BUDGET GROCERY SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Budget Grocery Shoppers Audience

Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Budget Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 66.36% 44.95x
Discount Big Box Shoppers 53.03% 38.26x
Retired Health Insurance Researchers 54.45% 35.33x
Home Decor Shoppers 51.61% 34.75x
Online Home Decor Shoppers 47.31% 34.27x
Misc-Deal Seekers or Coupon Shoppers 48.75% 34.11x
Price Conscious Grocery Shoppers 51.50% 33.84x
Retired Assisted Living Shoppers 48.69% 32.37x
Flower & Gift Basket Shoppers 46.86% 30.86x
Hardware Shoppers 42.09% 30.73x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.43x
Charlotte Russe 0.02% 1.10x
Ann Taylor 0.15% 1.05x
Carhartt 0.19% 1.03x
Old Navy 0.04% 0.98x
Hollister 0.01% 0.97x
Banana Republic 0.06% 0.96x
Lane Bryant 0.03% 0.96x
American Eagle Outfitters 0.05% 0.95x
Dressbarn 0.03% 0.95x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Grocery Shoppers audience is grocerycouponnetwork.com.

Website Composition Index
grocerycouponnetwork.com 1.11% 127.95x
popcornpreviews.com 1.13% 80.27x
cooks.com 2.29% 74.12x
popularculturetalk.com 1.41% 73.37x
catsdogsandpets.com 1.57% 72.98x
counttravel.com 1.34% 72.95x
sportsmarketing.tv 1.87% 72.62x
racingmasters.net 1.55% 72.31x
healthination.com 1.16% 69.42x
belk.com 3.38% 69.13x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.04% 22.72x
As Seen On TV Products 0.25% 22.68x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.58% 21.73x
Home Decoration - Crafts & Kids 4.41% 21.60x
Discount Shopping 12.38% 21.50x
Holiday Gifts 2.24% 20.12x
ISPs & Local Services 0.22% 19.31x
Shopping Catalogs 6.33% 18.82x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.71% 18.55x
Promo Codes 15.64% 18.53x
Composition Percentage: The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female