Explore the Budget Grocery Shoppers Audience
Below you'll find more information about the Budget Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Budget Grocery Shoppers audience.
INTERESTS
The Budget Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Budget Grocery Shoppers audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 61.97% | 43.21x |
| Discount Big Box Shoppers | 52.52% | 35.42x |
| Retired Health Insurance Researchers | 53.18% | 32.87x |
| Home Decor Shoppers | 51.31% | 31.94x |
| Misc-Deal Seekers or Coupon Shoppers | 48.55% | 31.77x |
| Online Home Decor Shoppers | 46.63% | 31.26x |
| Furniture and Appliances Industry | 52.15% | 31.09x |
| Price Conscious Grocery Shoppers | 51.78% | 30.71x |
| Retired Assisted Living Shoppers | 50.15% | 29.83x |
| Hardware Shoppers | 43.60% | 28.86x |
Composition Percentage:
The overlap percentage between the Budget Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Budget Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Budget Grocery Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.47x |
| Chicos | 0.03% | 1.13x |
| Dressbarn | 0.03% | 1.11x |
| Carhartt | 0.14% | 1.10x |
| Ralph Lauren | 0.01% | 1.10x |
| Kate Spade | 0.01% | 1.04x |
| Lane Bryant | 0.02% | 1.00x |
| The North Face | 0.01% | 0.99x |
| Talbots | 0.02% | 0.96x |
| Brooks Brothers | 0.02% | 0.89x |
Composition Percentage:
The overlap percentage between the Budget Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
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WEBSITES
The Budget Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Budget Grocery Shoppers audience is advicemastery.com.
| Website | Composition | Index |
| advicemastery.com | 0.62% | 67.52x |
| justfly.com | 0.37% | 66.37x |
| popcornpreviews.com | 1.15% | 61.41x |
| endlesspath.com | 0.64% | 61.07x |
| popularculturetalk.com | 1.60% | 60.28x |
| audionitro.com | 0.84% | 60.26x |
| counttravel.com | 1.50% | 59.44x |
| truckgadets.com | 1.06% | 58.91x |
| amazon.com | 0.85% | 58.59x |
| kingstreenews.com | 0.29% | 58.44x |
Composition Percentage:
The overlap percentage between the Budget Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Budget Grocery Shoppers audience is Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.46% | 21.31x |
| As Seen On TV Products | 0.25% | 21.28x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 1.09% | 20.65x |
| Home Decoration - Crafts & Kids | 4.20% | 20.60x |
| Holiday Gifts | 2.00% | 19.56x |
| Discount Shopping | 13.07% | 19.07x |
| Custom Gifts | 6.61% | 18.32x |
| Shopping Catalogs | 6.08% | 18.22x |
| Promo Codes | 14.19% | 18.00x |
| Mail Order Food | 4.05% | 17.82x |
Composition Percentage:
The overlap percentage between the Budget Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Budget Grocery Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999
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