Dstillery Audiences

BUDGET WIRELESS SHOPPERS

Audience Size: 4 Million Devices

Explore the Budget Wireless Shoppers Audience

Below you'll find more information about the Budget Wireless Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Budget Wireless Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Wireless Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Wireless Shoppers audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 40.14% 29.60x
Discount Big Box Shoppers 36.50% 27.73x
Budget Mobile Phone Researchers 37.71% 27.62x
Budget Grocery Shoppers 32.57% 27.10x
Vacuum Shoppers 37.08% 26.22x
Tax Policy Researchers 35.79% 25.45x
Bargain Shopping Researchers 30.53% 25.29x
Retired Health Insurance Researchers 30.06% 25.05x
Home Exterior Design Enthusiasts 30.67% 24.95x
Tax Filers 33.03% 24.90x
Composition Percentage: The overlap percentage between the Budget Wireless Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Wireless Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Wireless Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Wireless Shoppers audience is Buckle.

Location Composition Index
Buckle 0.34% 1.50x
Mens Wearhouse 0.47% 1.19x
Lane Bryant 0.05% 1.16x
White House Black Market 0.29% 1.03x
Jos A. Bank Clothiers 0.24% 1.02x
Columbia 0.01% 1.02x
Belk 0.01% 1.00x
Johnston and Murphy 0.40% 0.97x
Dressbarn 0.05% 0.95x
Eddie Bauer 0.02% 0.93x
Composition Percentage: The overlap percentage between the Budget Wireless Shoppers audience and the Location attribute.
Index: A comparison of the Budget Wireless Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Wireless Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Wireless Shoppers audience is kwiktrip.com.

Website Composition Index
kwiktrip.com 1.65% 44.18x
packers.com 1.28% 38.62x
aarons.com 1.07% 38.28x
harborfreight.com 5.84% 34.39x
truevalue.com 2.16% 34.04x
straighttalk.com 6.07% 33.99x
virgin.com 4.23% 33.54x
spencersonline.com 1.51% 33.18x
crutchfield.com 1.01% 31.66x
snagajob.com 1.24% 30.67x
Composition Percentage: The overlap percentage between the Budget Wireless Shoppers audience and the Web attribute.
Index: A comparison of the Budget Wireless Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Wireless Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.16% 20.25x
Home Improvement Contractor 1.54% 19.49x
As Seen On TV Products 0.10% 18.00x
Mobile Phone Networks 4.27% 17.95x
Discount Shopping 3.84% 17.41x
Low Budget Shoppers 1.64% 17.29x
ISPs & Local Services 0.06% 16.77x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 16.40x
Content Streamers & Downloaders 0.07% 15.16x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.27% 13.65x
Composition Percentage: The overlap percentage between the Budget Wireless Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Wireless Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Wireless Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female