Dstillery Audiences

BUDGET WIRELESS SHOPPERS

Audience Size: 4.8 Million Devices

Explore the Budget Wireless Shoppers Audience

Below you'll find more information about the Budget Wireless Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Budget Wireless Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Budget Wireless Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget Wireless Shoppers audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 42.70% 21.78x
Discount Big Box Shoppers 40.46% 20.01x
Product Manuals Researchers 33.66% 19.73x
Budget Grocery Shoppers 34.37% 19.56x
Budget Mobile Phone Researchers 35.62% 19.55x
Vacuum Shoppers 35.19% 19.43x
Bargain Shopping Researchers 32.79% 19.38x
Home Exterior Design Enthusiasts 32.70% 19.27x
Legal Advice Researchers 30.05% 19.01x
Animal Rights Researchers 32.28% 18.83x
Composition Percentage: The overlap percentage between the Budget Wireless Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Wireless Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget Wireless Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget Wireless Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.32% 1.34x
Dressbarn 0.03% 1.23x
Buckle 0.04% 1.16x
Aeropostale 0.04% 1.05x
Eddie Bauer 0.02% 1.02x
Mens Wearhouse 0.05% 1.01x
Zumiez 0.05% 0.98x
Hollister 0.03% 0.97x
Lane Bryant 0.03% 0.96x
Journeys 0.07% 0.95x
Composition Percentage: The overlap percentage between the Budget Wireless Shoppers audience and the Location attribute.
Index: A comparison of the Budget Wireless Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Budget Wireless Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Budget Wireless Shoppers audience is straighttalk.com.

Website Composition Index
straighttalk.com 4.81% 32.68x
virgin.com 3.17% 32.00x
harborfreight.com 2.32% 31.05x
firstweber.com 1.23% 26.96x
theisens.com 1.69% 25.00x
traveliowa.com 2.06% 24.87x
virginmobileusa.com 2.22% 24.62x
oreillyauto.com 3.64% 24.29x
dollargeneral.com 1.12% 23.90x
shorewest.com 1.18% 23.08x
Composition Percentage: The overlap percentage between the Budget Wireless Shoppers audience and the Web attribute.
Index: A comparison of the Budget Wireless Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget Wireless Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.10% 19.43x
Home Improvement Contractor 0.60% 17.54x
Discount Shopping 1.84% 16.68x
Mobile Phone Networks 2.97% 16.54x
ISPs & Local Services 0.02% 16.07x
Content Streamers & Downloaders 0.03% 15.87x
As Seen On TV Products 0.04% 15.62x
Assorted Topics (Cooking, Games, Viral Media) 0.06% 14.18x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.14% 13.90x
Gadgets 0.30% 13.56x
Composition Percentage: The overlap percentage between the Budget Wireless Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Wireless Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget Wireless Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female