Explore the Budget Wireless Shoppers Audience
Below you'll find more information about the Budget Wireless Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Budget Wireless Shoppers audience.
INTERESTS
The Budget Wireless Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Budget Wireless Shoppers audience is Big Box Shoppers.
| Interest | Composition | Index |
| Big Box Shoppers | 42.70% | 21.78x |
| Discount Big Box Shoppers | 40.46% | 20.01x |
| Product Manuals Researchers | 33.66% | 19.73x |
| Budget Grocery Shoppers | 34.37% | 19.56x |
| Budget Mobile Phone Researchers | 35.62% | 19.55x |
| Vacuum Shoppers | 35.19% | 19.43x |
| Bargain Shopping Researchers | 32.79% | 19.38x |
| Home Exterior Design Enthusiasts | 32.70% | 19.27x |
| Legal Advice Researchers | 30.05% | 19.01x |
| Animal Rights Researchers | 32.28% | 18.83x |
Composition Percentage:
The overlap percentage between the Budget Wireless Shoppers audience and the Interest attribute.
Index: A comparison of the Budget Wireless Shoppers audience to the internet population.
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APPAREL RETAILERS
The Budget Wireless Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Budget Wireless Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.32% | 1.34x |
| Dressbarn | 0.03% | 1.23x |
| Buckle | 0.04% | 1.16x |
| Aeropostale | 0.04% | 1.05x |
| Eddie Bauer | 0.02% | 1.02x |
| Mens Wearhouse | 0.05% | 1.01x |
| Zumiez | 0.05% | 0.98x |
| Hollister | 0.03% | 0.97x |
| Lane Bryant | 0.03% | 0.96x |
| Journeys | 0.07% | 0.95x |
Composition Percentage:
The overlap percentage between the Budget Wireless Shoppers audience and the Location attribute.
Index: A comparison of the Budget Wireless Shoppers audience to the internet population.
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WEBSITES
The Budget Wireless Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Budget Wireless Shoppers audience is straighttalk.com.
| Website | Composition | Index |
| straighttalk.com | 4.81% | 32.68x |
| virgin.com | 3.17% | 32.00x |
| harborfreight.com | 2.32% | 31.05x |
| firstweber.com | 1.23% | 26.96x |
| theisens.com | 1.69% | 25.00x |
| traveliowa.com | 2.06% | 24.87x |
| virginmobileusa.com | 2.22% | 24.62x |
| oreillyauto.com | 3.64% | 24.29x |
| dollargeneral.com | 1.12% | 23.90x |
| shorewest.com | 1.18% | 23.08x |
Composition Percentage:
The overlap percentage between the Budget Wireless Shoppers audience and the Web attribute.
Index: A comparison of the Budget Wireless Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Budget Wireless Shoppers audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.10% | 19.43x |
| Home Improvement Contractor | 0.60% | 17.54x |
| Discount Shopping | 1.84% | 16.68x |
| Mobile Phone Networks | 2.97% | 16.54x |
| ISPs & Local Services | 0.02% | 16.07x |
| Content Streamers & Downloaders | 0.03% | 15.87x |
| As Seen On TV Products | 0.04% | 15.62x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.06% | 14.18x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.14% | 13.90x |
| Gadgets | 0.30% | 13.56x |
Composition Percentage:
The overlap percentage between the Budget Wireless Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Budget Wireless Shoppers audience to the internet population.
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DEMOGRAPHICS
The Budget Wireless Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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