Explore the Burger Enthusiast Audience
Below you'll find more information about the Burger Enthusiast audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Burger Enthusiast audience.
INTERESTS
The Burger Enthusiast audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burger Enthusiast audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 31.06% | 20.50x |
| Ballet Enthusiasts | 34.05% | 19.87x |
| New York Trip Planners | 32.72% | 19.87x |
| Home Interior Design Enthusiasts | 26.25% | 17.82x |
| Online Grocery Shoppers | 30.23% | 17.54x |
| Restaurant Menu Researchers | 26.08% | 16.76x |
| Mens Business Clothes Shoppers | 22.43% | 16.50x |
| Restaurant Researchers | 23.59% | 15.79x |
| Real Estate Decision Makers | 24.09% | 15.63x |
| Trendy Shoe Shoppers | 21.26% | 15.42x |
Composition Percentage:
The overlap percentage between the Burger Enthusiast audience and the Interest attribute.
Index: A comparison of the Burger Enthusiast audience to the internet population.
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APPAREL RETAILERS
The Burger Enthusiast audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burger Enthusiast audience is H&M.
| Location | Composition | Index |
| H&M | 0.08% | 7.80x |
| LOFT | 0.10% | 6.16x |
| Hollister | 0.05% | 5.77x |
| Armani | 0.02% | 2.91x |
| The North Face | 0.02% | 2.82x |
| Jos A. Bank Clothiers | 0.03% | 2.81x |
| Victoria's Secret | 0.08% | 2.81x |
| White House Black Market | 0.03% | 2.67x |
| Buckle | 0.03% | 2.59x |
| J. Crew | 0.03% | 2.21x |
Composition Percentage:
The overlap percentage between the Burger Enthusiast audience and the Location attribute.
Index: A comparison of the Burger Enthusiast audience to the internet population.
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WEBSITES
The Burger Enthusiast audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Burger Enthusiast audience is whataburger.com.
| Website | Composition | Index |
| whataburger.com | 1.43% | 32.63x |
| coned.com | 4.27% | 25.96x |
| lincolncenter.org | 1.27% | 25.49x |
| santikos.com | 1.19% | 23.27x |
| westchestermagazine.com | 1.32% | 23.10x |
| longisland.com | 2.86% | 22.80x |
| cuny.edu | 2.01% | 21.12x |
| westelm.com | 2.18% | 20.90x |
| brickunderground.com | 1.62% | 20.58x |
| centralpark.com | 1.19% | 19.77x |
Composition Percentage:
The overlap percentage between the Burger Enthusiast audience and the Web attribute.
Index: A comparison of the Burger Enthusiast audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burger Enthusiast audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 9.14% | 23.81x |
| NYC Tourist Attractions | 10.80% | 20.49x |
| Marketing Professionals | 2.82% | 17.91x |
| Dermatology | 1.66% | 16.83x |
| California Universities | 3.16% | 16.41x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 1.66% | 16.09x |
| New York City Real Estate Research Cluster | 9.14% | 15.08x |
| Business News & Information Readers | 5.81% | 13.95x |
| Startup Investment | 4.32% | 13.27x |
| MBA Education | 3.82% | 13.20x |
Composition Percentage:
The overlap percentage between the Burger Enthusiast audience and the Content Affinity attribute.
Index: A comparison of the Burger Enthusiast audience to the internet population.
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DEMOGRAPHICS
The Burger Enthusiast audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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