Dstillery Audiences

BUSINESS BOOK READERS

Audience Size: 3.8 Million Devices

Explore the Business Book Readers Audience

Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Business Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Book Readers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 28.29% 33.80x
Finance Continuing Education Researchers 42.43% 31.37x
Personal Stock Portfolio Managers 36.09% 31.36x
Tutoring Resources Researchers 40.37% 31.28x
Career Focused Individuals 37.51% 29.03x
Business Filing Researchers 41.47% 28.91x
Tax Filers 35.18% 28.84x
Lawyers 34.90% 28.49x
Retired Health Insurance Researchers 32.66% 28.43x
Online Legal Document Service Researchers 39.95% 28.28x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Book Readers audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.73x
Tommy Bahama 0.01% 1.73x
The North Face 0.01% 1.60x
Ann Taylor 0.01% 1.53x
Urban Outfitters 0.03% 1.42x
Zara 0.02% 1.42x
Lululemon 0.03% 1.37x
Armani 0.02% 1.34x
Coach 0.03% 1.32x
Talbots 0.02% 1.31x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Book Readers audience is managementstudyguide.com.

Website Composition Index
managementstudyguide.com 1.53% 54.84x
coursehero.com 2.18% 46.01x
referenceforbusiness.com 2.05% 44.83x
emeraldinsight.com 2.25% 39.03x
americanbar.org 1.29% 38.10x
ukessays.com 2.41% 36.90x
insurancejournal.com 1.66% 35.69x
finra.org 1.25% 35.32x
wealthmanagement.com 1.09% 34.47x
bplans.com 2.64% 33.91x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Book Readers audience is Human Resources & Employee Management.

Content Affinity Composition Index
Human Resources & Employee Management 1.65% 21.41x
Paper & Packaging 0.72% 20.33x
Learning & Development Products 9.35% 19.97x
Assorted Topics (Business Support ToolsForm Templates) 0.85% 19.51x
Retail Industry News 1.67% 19.30x
Franchising 0.41% 19.16x
Institutional Investing 2.47% 18.86x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 18.14x
Job Interview Process 1.49% 17.32x
Shipping & Logistics 0.72% 17.04x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Book Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male