Dstillery Audiences

BUSINESS BOOK READERS

Audience Size: 2.6 Million Devices

Explore the Business Book Readers Audience

Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Business Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Book Readers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 29.78% 30.18x
Tutoring Resources Researchers 32.76% 27.19x
Online Legal Document Service Researchers 32.30% 26.94x
Ivy League College Researchers 25.24% 26.79x
Career Focused Individuals 25.03% 26.75x
Job Seekers 25.75% 26.59x
Personal Stock Portfolio Managers 26.14% 26.26x
Business Filing Researchers 32.88% 26.20x
Online Health Researchers 22.28% 26.16x
Retired Health Insurance Researchers 27.85% 26.14x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Book Readers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.44x
Zumiez 0.01% 1.34x
The Childrens Place 0.01% 1.17x
Buckle 0.01% 1.10x
Victoria's Secret 0.02% 1.06x
Express 0.01% 1.01x
Old Navy 0.01% 1.01x
Carhartt 0.09% 0.98x
Journeys 0.01% 0.94x
Maurices 0.01% 0.81x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Book Readers audience is referenceforbusiness.com.

Website Composition Index
referenceforbusiness.com 1.72% 39.85x
mindtools.com 1.08% 38.15x
publishersweekly.com 11.44% 38.04x
taxfoundation.org 2.20% 34.56x
businessdictionary.com 3.46% 33.73x
worldcat.org 1.79% 29.27x
prweb.com 1.07% 28.91x
pga.com 1.97% 28.78x
radaris.com 2.48% 28.74x
guidestar.org 1.84% 28.53x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Book Readers audience is Franchising.

Content Affinity Composition Index
Franchising 0.06% 28.35x
Assorted Topics (Business Support ToolsForm Templates) 0.09% 27.30x
Learning & Development Products 1.33% 26.98x
Institutional Investing 0.35% 25.40x
General Interest 0.06% 25.20x
Chemicals 0.12% 24.00x
Computer Printers 0.06% 21.09x
Human Resources & Employee Management 0.34% 20.36x
University Press 0.91% 20.31x
Retail Industry News 0.35% 19.85x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Book Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male