Dstillery Audiences

BUSINESS BOOK READERS

Audience Size: 2.2 Million Devices

Explore the Business Book Readers Audience

Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Business Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Book Readers audience is Commercial Banking Market Intelligence Researchers.

Interest Composition Index
Commercial Banking Market Intelligence Researchers 34.08% 25.65x
Executive Travelers 13.86% 24.17x
Harvard University Fans 14.04% 20.54x
Investment Management Professionals 22.86% 20.35x
Tutoring Resources Researchers 21.39% 19.97x
Telemedicine Content Readers 10.32% 19.26x
Lawyers 21.35% 18.85x
Finance Continuing Education Researchers 17.20% 18.35x
Business Filing Researchers 21.82% 18.18x
Moving Services Shoppers 16.36% 17.80x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Book Readers audience is LOFT.

Location Composition Index
LOFT 0.02% 1.87x
Gap 0.02% 1.81x
Banana Republic 0.01% 1.43x
Mens Wearhouse 0.01% 1.17x
Victoria's Secret 0.02% 1.16x
Journeys 0.02% 1.10x
The Childrens Place 0.01% 1.09x
Express 0.01% 1.07x
Gymboree 0.01% 1.03x
Old Navy 0.02% 1.02x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Book Readers audience is fernfortuniversity.com.

Website Composition Index
fernfortuniversity.com 1.04% 44.60x
referenceforbusiness.com 2.15% 41.90x
businessnewsdaily.com 2.07% 37.08x
owler.com 1.19% 26.75x
siccode.com 1.91% 26.22x
cyclones.com 1.51% 25.69x
business2community.com 1.13% 24.81x
homeworklib.com 3.32% 24.77x
morganlewis.com 1.06% 23.56x
isixsigma.com 1.18% 23.20x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Book Readers audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 0.15% 24.53x
Human Resources & Employee Management 0.21% 24.33x
Marketing Professionals 0.18% 22.08x
Retail Industry News 0.07% 20.43x
Business News & Information Readers 0.05% 20.43x
Trucks 0.05% 19.66x
Shipping & Logistics 0.20% 18.06x
Real Estate Cluster 0.24% 16.66x
Philanthropy - Nonprofits 0.09% 15.89x
Clean Energy 0.11% 15.49x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Book Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male