Dstillery Audiences

BUSINESS BOOK READERS

Audience Size: 2.8 Million Devices

Explore the Business Book Readers Audience

Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Business Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Book Readers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 25.96% 25.43x
Tutoring Resources Researchers 31.03% 23.67x
Ivy League College Researchers 23.13% 23.14x
Online Grammar Tool Users 23.93% 22.93x
Career Focused Individuals 22.85% 22.80x
History Buffs 29.75% 22.43x
Job Seekers 23.52% 22.39x
Online Legal Document Service Researchers 30.91% 22.32x
Immigration Resource Researchers 29.98% 22.12x
Immigration Policy Researchers 29.98% 22.12x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Book Readers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.85x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Book Readers audience is publishersweekly.com.

Website Composition Index
publishersweekly.com 12.84% 37.36x
referenceforbusiness.com 2.10% 37.08x
businessdictionary.com 1.52% 35.46x
marketing91.com 1.34% 24.49x
vocabulary.com 1.52% 23.24x
buzzfile.com 1.73% 23.13x
globenewswire.com 1.07% 22.52x
businesswire.com 2.00% 22.40x
findlaw.com 2.55% 22.13x
whalewisdom.com 1.88% 21.93x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Book Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.15% 24.65x
Learning & Development Products 0.52% 22.02x
Writing & Publishing 0.55% 20.51x
Paper & Packaging 0.04% 19.99x
Chemicals 0.06% 19.99x
Retail Industry News 0.20% 18.48x
Business News & Information Readers 0.53% 17.72x
Human Resources & Employee Management 0.26% 17.52x
International Development & Health 0.14% 17.43x
London Tourism & Events 0.05% 16.77x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Book Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male