Dstillery Audiences

BUSINESS BOOK READERS

Audience Size: 3.8 Million Devices

Explore the Business Book Readers Audience

Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Business Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Book Readers audience is Finance Continuing Education Researchers.

Interest Composition Index
Finance Continuing Education Researchers 41.87% 30.65x
Personal Stock Portfolio Managers 36.78% 30.50x
Tutoring Resources Researchers 39.81% 30.48x
Business Filing Researchers 41.81% 28.49x
Career Focused Individuals 38.93% 28.39x
Lawyers 36.69% 28.07x
Tax Filers 35.72% 27.86x
Online Legal Document Service Researchers 40.31% 27.78x
Financial News Readers 30.78% 27.53x
Yale University Fans 36.47% 27.50x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Book Readers audience is Supreme.

Location Composition Index
Supreme 0.01% 2.36x
Bonobos 0.14% 1.92x
Topshop 0.03% 1.75x
Jos A. Bank Clothiers 0.36% 1.59x
White House Black Market 0.44% 1.47x
Madewell 0.01% 1.41x
Johnston and Murphy 0.62% 1.35x
Mens Wearhouse 0.51% 1.34x
Uniqlo 0.02% 1.33x
REI 0.02% 1.26x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Book Readers audience is managementstudyguide.com.

Website Composition Index
managementstudyguide.com 1.62% 54.69x
referenceforbusiness.com 1.96% 45.91x
coursehero.com 3.08% 43.20x
americanbar.org 1.87% 36.50x
aicpa.org 1.07% 36.23x
councilofnonprofits.org 1.04% 36.03x
pymnts.com 1.11% 35.88x
industryweek.com 1.20% 35.81x
bplans.com 2.90% 35.39x
emeraldinsight.com 3.17% 35.12x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Book Readers audience is Human Resources & Employee Management.

Content Affinity Composition Index
Human Resources & Employee Management 1.73% 21.46x
Paper & Packaging 0.84% 19.73x
Learning & Development Products 9.58% 19.41x
Franchising 0.46% 18.83x
Assorted Topics (Business Support ToolsForm Templates) 0.97% 18.40x
Retail Industry News 1.83% 18.30x
Institutional Investing 2.60% 17.86x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 17.34x
Philanthropy - Nonprofits 1.03% 17.02x
Cosmetics Business 0.53% 16.83x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Book Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male