Dstillery Audiences

BUSINESS BOOK READERS

Audience Size: 2.8 Million Devices

Explore the Business Book Readers Audience

Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Business Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Book Readers audience is Finance Continuing Education Researchers.

Interest Composition Index
Finance Continuing Education Researchers 40.75% 21.18x
Media Buying Professionals 31.45% 20.68x
Financial News Readers 26.83% 20.31x
Business Decision Makers 36.25% 20.27x
Career Focused Individuals 33.98% 20.20x
Executive and C-Suite 31.28% 20.10x
Tutoring Resources Researchers 33.79% 19.57x
Business News Readers 32.11% 19.35x
Yale University Fans 35.37% 19.19x
Online Legal Document Service Researchers 34.52% 19.17x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Book Readers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.40x
Mens Wearhouse 0.34% 1.14x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Book Readers audience is referenceforbusiness.com.

Website Composition Index
referenceforbusiness.com 2.68% 74.22x
managementstudyguide.com 3.25% 68.53x
coursehero.com 7.83% 51.30x
strategicmanagementinsight.com 1.13% 49.99x
ama.org 1.45% 48.20x
tvmcalcs.com 1.06% 48.14x
targetmarketingmag.com 1.03% 46.03x
sbnonline.com 1.18% 45.99x
bplans.com 4.44% 45.54x
4-traders.com 1.70% 44.85x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Book Readers audience is Human Resources & Employee Management.

Content Affinity Composition Index
Human Resources & Employee Management 2.96% 24.46x
Retail Industry News 2.57% 21.74x
Assorted Topics (Business Support ToolsForm Templates) 1.54% 21.01x
Learning & Development Products 15.64% 20.83x
Institutional Investing 3.34% 19.73x
Work Productivity 5.01% 17.73x
Philanthropy - Nonprofits 1.78% 17.71x
Marketing Professionals 7.08% 16.41x
Job Interview Process 3.46% 15.89x
Personal Finance Researchers 10.82% 14.92x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Book Readers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male