Dstillery Audiences

BUSINESS BOOK READERS

Audience Size: 2.2 Million Devices

Explore the Business Book Readers Audience

Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Business Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Book Readers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 37.00% 25.17x
Online Legal Document Service Researchers 32.55% 24.23x
History Buffs 30.55% 22.99x
Tutoring Resources Researchers 38.80% 22.61x
Business Filing Researchers 37.28% 22.59x
Ivy League College Researchers 32.18% 22.36x
Career Focused Individuals 33.53% 22.36x
Finance Continuing Education Researchers 36.71% 22.02x
Personal Stock Portfolio Managers 31.71% 21.96x
Tax Filers 32.96% 21.84x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Book Readers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.99x
Banana Republic 0.02% 1.76x
Jos A. Bank Clothiers 0.01% 1.47x
Lane Bryant 0.01% 1.46x
Zumiez 0.01% 1.45x
Gymboree 0.01% 1.44x
White House Black Market 0.01% 1.41x
LOFT 0.01% 1.38x
Journeys 0.02% 1.30x
Chicos 0.01% 1.25x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Book Readers audience is referenceforbusiness.com.

Website Composition Index
referenceforbusiness.com 1.88% 32.64x
mindtools.com 2.46% 31.62x
thetaxadviser.com 1.20% 31.53x
investinganswers.com 1.56% 31.30x
crunchbase.com 1.31% 30.54x
publishersweekly.com 12.21% 29.82x
journalofaccountancy.com 1.80% 29.20x
bizfilings.com 1.13% 27.85x
ssrn.com 1.65% 27.39x
taxfoundation.org 3.95% 25.42x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Book Readers audience is Assorted Topics (Business Support ToolsForm Templates).

Content Affinity Composition Index
Assorted Topics (Business Support ToolsForm Templates) 0.23% 25.78x
Learning & Development Products 2.53% 23.02x
Institutional Investing 0.80% 22.11x
Franchising 0.12% 21.52x
Human Resources & Employee Management 0.64% 19.55x
Paper & Packaging 0.17% 19.46x
Chemicals 0.18% 18.98x
General Interest 0.08% 18.25x
Retail Industry News 0.65% 17.71x
Business News & Information Readers 3.18% 16.94x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male