Dstillery Audiences

BUSINESS BOOK READERS

Audience Size: 3.5 Million Devices

Explore the Business Book Readers Audience

Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Business Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Book Readers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 38.26% 26.63x
Finance Continuing Education Researchers 38.74% 24.35x
Tutoring Resources Researchers 38.43% 24.34x
Personal Stock Portfolio Managers 33.34% 24.19x
Business Filing Researchers 40.56% 23.52x
Retired Health Insurance Researchers 32.77% 23.48x
Tax Filers 34.03% 23.29x
Online Legal Document Service Researchers 36.96% 23.23x
Career Focused Individuals 34.09% 23.14x
US Judiciary System Researchers 33.88% 23.04x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Book Readers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.31x
Carhartt 0.10% 1.06x
Mens Wearhouse 0.01% 0.91x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Book Readers audience is managementstudyguide.com.

Website Composition Index
managementstudyguide.com 1.17% 44.05x
coursehero.com 1.36% 40.03x
referenceforbusiness.com 1.82% 36.53x
bplans.com 1.62% 36.47x
emeraldinsight.com 1.17% 35.75x
ukessays.com 1.29% 33.34x
vault.com 1.21% 32.64x
weeklystandard.com 1.07% 29.14x
proformative.com 1.06% 29.10x
thegamer.tv 1.19% 28.42x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Book Readers audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 5.88% 23.57x
Assorted Topics (Business Support ToolsForm Templates) 0.49% 22.71x
Institutional Investing 1.69% 22.17x
Human Resources & Employee Management 1.10% 21.85x
Online Learning 0.10% 20.19x
Philanthropy - Nonprofits 0.69% 19.84x
Paper & Packaging 0.40% 19.73x
Franchising 0.26% 19.59x
Retail Industry News 1.11% 18.73x
Shipping & Logistics 0.50% 17.14x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Book Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male