Dstillery Audiences

BUSINESS BOOK READERS

Audience Size: 2.7 Million Devices

Explore the Business Book Readers Audience

Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Business Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Book Readers audience is Finance Continuing Education Researchers.

Interest Composition Index
Finance Continuing Education Researchers 41.66% 31.19x
Personal Stock Portfolio Managers 36.89% 31.15x
Tutoring Resources Researchers 37.20% 30.45x
Yale University Fans 35.22% 29.84x
Online Legal Document Service Researchers 36.94% 29.43x
Career Focused Individuals 37.25% 29.36x
Media Buying Professionals 35.08% 28.70x
Home Custom Bedroom Decorators 29.78% 28.63x
Custom Home Lighting Shoppers 29.78% 28.62x
Lawyers 37.80% 28.46x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Book Readers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.60x
Supreme 0.02% 2.26x
Bonobos 0.13% 1.93x
Urban Outfitters 0.09% 1.60x
Jos A. Bank Clothiers 0.42% 1.57x
Topshop 0.02% 1.49x
Saint Laurent Paris 0.01% 1.45x
Club Monaco 0.02% 1.45x
Armani 0.04% 1.44x
Ralph Lauren 0.02% 1.42x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Book Readers audience is managementstudyguide.com.

Website Composition Index
managementstudyguide.com 2.71% 78.95x
referenceforbusiness.com 2.74% 68.70x
coursehero.com 5.67% 53.32x
ama.org 1.07% 51.72x
sbnonline.com 1.17% 51.27x
ssir.org 1.20% 47.86x
morganlewis.com 1.14% 47.40x
accountingformanagement.org 1.42% 47.26x
4-traders.com 1.44% 47.13x
bplans.com 4.27% 46.31x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Book Readers audience is Human Resources & Employee Management.

Content Affinity Composition Index
Human Resources & Employee Management 2.51% 25.00x
Learning & Development Products 12.87% 21.75x
Paper & Packaging 1.19% 21.02x
Assorted Topics (Business Support ToolsForm Templates) 1.32% 20.69x
Franchising 0.63% 20.54x
Retail Industry News 2.50% 20.28x
Cosmetics Business 0.85% 20.10x
Institutional Investing 3.38% 19.44x
Online Learning 0.33% 19.12x
Work Productivity 4.11% 18.74x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Book Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male