Dstillery Audiences

BUSINESS BOOK READERS

Audience Size: 1.9 Million Devices

Explore the Business Book Readers Audience

Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Business Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Book Readers audience is Business Decision Makers.

Interest Composition Index
Business Decision Makers 41.42% 32.24x
Commercial Banking Market Intelligence Researchers 31.40% 31.79x
Finance Continuing Education Researchers 26.42% 31.75x
Executive Travelers 10.94% 30.06x
Business Incorporating & LLC Filing Researchers 23.23% 29.48x
Business Filing Researchers 33.58% 29.09x
Harvard University Fans 11.59% 25.78x
Investment Management Professionals 22.18% 25.47x
Mortgage Researchers 16.22% 25.10x
Financial Investors 29.07% 24.76x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Book Readers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.37x
Chicos 0.01% 1.37x
Aeropostale 0.01% 1.26x
Talbots 0.01% 1.26x
White House Black Market 0.01% 1.19x
Zumiez 0.02% 1.18x
Express 0.02% 1.15x
Journeys 0.02% 1.04x
Maurices 0.02% 1.04x
Old Navy 0.02% 0.99x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Book Readers audience is businessnewsdaily.com.

Website Composition Index
businessnewsdaily.com 1.03% 49.01x
referenceforbusiness.com 2.01% 47.61x
homeworklib.com 1.98% 32.95x
siccode.com 1.92% 31.04x
marketscreener.com 4.13% 26.76x
cyclones.com 1.55% 26.34x
isixsigma.com 1.16% 25.98x
weareiowa.com 2.86% 25.61x
amestrib.com 1.18% 25.20x
morganlewis.com 1.12% 25.11x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Book Readers audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 0.15% 31.79x
Credit Unions & Consumer Protection 0.07% 25.65x
Cosmetics Business 0.10% 24.66x
Marketing Professionals 0.13% 24.43x
Human Resources & Employee Management 0.15% 23.84x
Retail Industry News 0.06% 20.67x
Real Estate Cluster 0.28% 19.73x
Philanthropy - Nonprofits 0.08% 19.09x
Shipping & Logistics 0.16% 17.47x
Clean Energy 0.14% 17.46x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Book Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male