Explore the Business Book Readers Audience
Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Business Book Readers audience.
INTERESTS
The Business Book Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Business Book Readers audience is Commercial Banking Market Intelligence Researchers.
| Interest | Composition | Index |
| Commercial Banking Market Intelligence Researchers | 34.08% | 25.65x |
| Executive Travelers | 13.86% | 24.17x |
| Harvard University Fans | 14.04% | 20.54x |
| Investment Management Professionals | 22.86% | 20.35x |
| Tutoring Resources Researchers | 21.39% | 19.97x |
| Telemedicine Content Readers | 10.32% | 19.26x |
| Lawyers | 21.35% | 18.85x |
| Finance Continuing Education Researchers | 17.20% | 18.35x |
| Business Filing Researchers | 21.82% | 18.18x |
| Moving Services Shoppers | 16.36% | 17.80x |
Composition Percentage:
The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
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APPAREL RETAILERS
The Business Book Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Business Book Readers audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.02% | 1.87x |
| Gap | 0.02% | 1.81x |
| Banana Republic | 0.01% | 1.43x |
| Mens Wearhouse | 0.01% | 1.17x |
| Victoria's Secret | 0.02% | 1.16x |
| Journeys | 0.02% | 1.10x |
| The Childrens Place | 0.01% | 1.09x |
| Express | 0.01% | 1.07x |
| Gymboree | 0.01% | 1.03x |
| Old Navy | 0.02% | 1.02x |
Composition Percentage:
The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
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WEBSITES
The Business Book Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Business Book Readers audience is fernfortuniversity.com.
| Website | Composition | Index |
| fernfortuniversity.com | 1.04% | 44.60x |
| referenceforbusiness.com | 2.15% | 41.90x |
| businessnewsdaily.com | 2.07% | 37.08x |
| owler.com | 1.19% | 26.75x |
| siccode.com | 1.91% | 26.22x |
| cyclones.com | 1.51% | 25.69x |
| business2community.com | 1.13% | 24.81x |
| homeworklib.com | 3.32% | 24.77x |
| morganlewis.com | 1.06% | 23.56x |
| isixsigma.com | 1.18% | 23.20x |
Composition Percentage:
The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Business Book Readers audience is Learning & Development Products.
| Content Affinity | Composition | Index |
| Learning & Development Products | 0.15% | 24.53x |
| Human Resources & Employee Management | 0.21% | 24.33x |
| Marketing Professionals | 0.18% | 22.08x |
| Retail Industry News | 0.07% | 20.43x |
| Business News & Information Readers | 0.05% | 20.43x |
| Trucks | 0.05% | 19.66x |
| Shipping & Logistics | 0.20% | 18.06x |
| Real Estate Cluster | 0.24% | 16.66x |
| Philanthropy - Nonprofits | 0.09% | 15.89x |
| Clean Energy | 0.11% | 15.49x |
Composition Percentage:
The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
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DEMOGRAPHICS
The Business Book Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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