Dstillery Audiences

BUSINESS BOOK READERS

Audience Size: 2.7 Million Devices

Explore the Business Book Readers Audience

Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Business Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Book Readers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 33.19% 43.53x
Finance Continuing Education Researchers 42.82% 42.15x
Career Focused Individuals 34.79% 41.74x
Financial News Readers 28.64% 41.51x
Media Buying Professionals 32.76% 41.29x
Business Decision Makers 36.60% 40.82x
Lawyers 34.79% 40.48x
Tutoring Resources Researchers 35.70% 40.42x
Yale University Fans 35.64% 39.56x
Online Legal Document Service Researchers 34.15% 39.27x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Book Readers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.08x
Patagonia 0.02% 1.78x
Intermix 0.01% 1.74x
Uniqlo 0.02% 1.66x
Saint Laurent Paris 0.01% 1.66x
Supreme 0.02% 1.66x
Bonobos 0.06% 1.60x
Topshop 0.01% 1.58x
Jos A. Bank Clothiers 0.36% 1.55x
Urban Outfitters 0.05% 1.52x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Book Readers audience is managementstudyguide.com.

Website Composition Index
managementstudyguide.com 3.13% 72.21x
referenceforbusiness.com 2.75% 71.45x
strategicmanagementinsight.com 1.14% 52.02x
coursehero.com 7.09% 51.91x
ama.org 1.29% 48.89x
sbnonline.com 1.15% 47.96x
bplans.com 4.43% 45.55x
4-traders.com 1.56% 45.40x
targetmarketingmag.com 1.00% 45.10x
accountingformanagement.org 1.62% 44.38x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Book Readers audience is Human Resources & Employee Management.

Content Affinity Composition Index
Human Resources & Employee Management 2.83% 29.20x
Learning & Development Products 15.18% 25.14x
Retail Industry News 2.57% 24.34x
Assorted Topics (Business Support ToolsForm Templates) 1.46% 24.04x
Cosmetics Business 1.06% 24.00x
Franchising 0.65% 23.72x
Paper & Packaging 1.29% 23.71x
Institutional Investing 3.42% 23.03x
Online Learning 0.40% 22.84x
Work Productivity 4.68% 21.39x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Book Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male