Dstillery Audiences

BUSINESS BOOK READERS

Audience Size: 2.6 Million Devices

Explore the Business Book Readers Audience

Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Business Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Book Readers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 25.92% 27.00x
History Buffs 27.34% 25.44x
Career Focused Individuals 22.81% 24.96x
Ivy League College Researchers 22.45% 24.82x
Tutoring Resources Researchers 30.99% 24.74x
Online Grammar Tool Users 24.94% 24.55x
Marines 25.67% 23.78x
Online Legal Document Service Researchers 30.98% 23.68x
Job Seekers 23.66% 23.64x
Immigration Resource Researchers 29.55% 23.46x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Book Readers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.55x
Mens Wearhouse 0.03% 1.26x
Dressbarn 0.02% 1.23x
Chicos 0.02% 1.21x
LOFT 0.02% 1.20x
White House Black Market 0.02% 1.17x
J. Crew 0.01% 1.14x
Gymboree 0.02% 1.12x
American Eagle Outfitters 0.02% 1.11x
Express 0.02% 1.06x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Book Readers audience is publishersweekly.com.

Website Composition Index
publishersweekly.com 12.96% 42.34x
referenceforbusiness.com 1.98% 39.27x
whalewisdom.com 1.83% 25.61x
businesswire.com 1.14% 24.16x
findlaw.com 1.22% 24.11x
marketing91.com 1.02% 23.65x
pymnts.com 1.01% 23.17x
intelius.com 2.25% 22.39x
investmentnews.com 1.34% 22.13x
blockshopper.com 2.81% 22.08x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Book Readers audience is Writing & Publishing.

Content Affinity Composition Index
Writing & Publishing 0.41% 22.21x
Learning & Development Products 0.33% 21.81x
Institutional Investing 0.10% 21.31x
Retail Industry News 0.14% 20.32x
Chemicals 0.04% 18.21x
University Press 0.27% 17.86x
Human Resources & Employee Management 0.22% 17.84x
Business News & Information Readers 0.29% 17.78x
Marketing Professionals 0.41% 17.62x
Book Publishers 0.46% 15.20x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Book Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male