Explore the Business Book Readers Audience
Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Business Book Readers audience.
INTERESTS
The Business Book Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Business Book Readers audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 35.48% | 25.91x |
| Tutoring Resources Researchers | 37.04% | 23.71x |
| Personal Stock Portfolio Managers | 29.72% | 23.51x |
| Business Filing Researchers | 38.35% | 23.40x |
| Finance Continuing Education Researchers | 35.52% | 23.35x |
| Online Legal Document Service Researchers | 36.07% | 23.30x |
| Retired Health Insurance Researchers | 30.62% | 23.09x |
| Tax Filers | 31.02% | 22.91x |
| Career Focused Individuals | 31.04% | 22.89x |
| US Judiciary System Researchers | 30.66% | 22.49x |
Composition Percentage:
The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
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APPAREL RETAILERS
The Business Book Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Business Book Readers audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.01% | 1.59x |
| Chicos | 0.01% | 1.54x |
| Old Navy | 0.01% | 1.30x |
| Maurices | 0.01% | 1.13x |
| Carhartt | 0.13% | 1.06x |
Composition Percentage:
The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
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WEBSITES
The Business Book Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Business Book Readers audience is bplans.com.
| Website | Composition | Index |
| bplans.com | 1.09% | 40.85x |
| managementstudyguide.com | 1.18% | 40.53x |
| referenceforbusiness.com | 1.93% | 35.93x |
| elearningindustry.com | 1.02% | 32.43x |
| pehub.com | 1.39% | 30.93x |
| thetaxadviser.com | 1.72% | 30.66x |
| crunchbase.com | 2.07% | 30.65x |
| investinganswers.com | 2.38% | 30.58x |
| mindtools.com | 3.84% | 30.27x |
| institutionalinvestor.com | 1.15% | 30.10x |
Composition Percentage:
The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Business Book Readers audience is Learning & Development Products.
| Content Affinity | Composition | Index |
| Learning & Development Products | 4.32% | 25.74x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.33% | 25.11x |
| Institutional Investing | 1.28% | 23.73x |
| Human Resources & Employee Management | 0.90% | 22.07x |
| Franchising | 0.19% | 21.79x |
| Paper & Packaging | 0.30% | 20.82x |
| Retail Industry News | 0.91% | 19.94x |
| General Interest | 0.11% | 19.63x |
| Chemicals | 0.26% | 19.23x |
| Philanthropy - Nonprofits | 0.52% | 18.47x |
Composition Percentage:
The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
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DEMOGRAPHICS
The Business Book Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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