Explore the Business Book Readers Audience
Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Business Book Readers audience.
INTERESTS
The Business Book Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Business Book Readers audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 19.91% | 29.58x |
| Ivy League College Researchers | 18.19% | 26.89x |
| Career Focused Individuals | 17.44% | 26.86x |
| Tutoring Resources Researchers | 26.55% | 26.71x |
| History Buffs | 25.43% | 26.63x |
| Online Grammar Tool Users | 19.52% | 26.43x |
| Marines | 23.63% | 26.07x |
| Telemedicine Content Readers | 13.16% | 25.64x |
| Immigration Resource Researchers | 27.86% | 25.07x |
| Online Legal Document Service Researchers | 27.68% | 25.07x |
Composition Percentage:
The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
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APPAREL RETAILERS
The Business Book Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Business Book Readers audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.56x |
| Eddie Bauer | 0.01% | 1.35x |
| H&M | 0.02% | 1.33x |
| Michael Kors | 0.02% | 1.33x |
| Chicos | 0.03% | 1.29x |
| White House Black Market | 0.03% | 1.26x |
| LOFT | 0.03% | 1.26x |
| Mens Wearhouse | 0.03% | 1.25x |
| Jos A. Bank Clothiers | 0.02% | 1.25x |
| Zumiez | 0.02% | 1.22x |
Composition Percentage:
The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
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WEBSITES
The Business Book Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Business Book Readers audience is publishersweekly.com.
| Website | Composition | Index |
| publishersweekly.com | 13.49% | 45.86x |
| referenceforbusiness.com | 1.99% | 42.63x |
| whalewisdom.com | 1.56% | 26.13x |
| businessnewsdaily.com | 1.58% | 22.73x |
| owler.com | 2.45% | 22.54x |
| seekingalpha.com | 5.09% | 22.05x |
| afr.com | 1.27% | 21.52x |
| saturdayeveningpost.com | 1.05% | 19.78x |
| streetinsider.com | 3.18% | 19.42x |
| jrank.org | 2.38% | 19.17x |
Composition Percentage:
The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Business Book Readers audience is Learning & Development Products.
| Content Affinity | Composition | Index |
| Learning & Development Products | 0.12% | 20.43x |
| Human Resources & Employee Management | 0.16% | 20.35x |
| Retail Industry News | 0.07% | 20.07x |
| Book Publishers | 0.31% | 18.04x |
| Clean Energy | 0.14% | 17.18x |
| Meeting Planning & Hotels | 0.08% | 16.82x |
| Grocery & Food Service | 0.16% | 16.52x |
| Writing & Publishing | 0.27% | 15.98x |
| Education Cluster | 0.17% | 15.89x |
| Nutrition & Diabetic Living | 0.16% | 15.59x |
Composition Percentage:
The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
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DEMOGRAPHICS
The Business Book Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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