Dstillery Audiences

BUSINESS BOOK READERS

Audience Size: 3.1 Million Devices

Explore the Business Book Readers Audience

Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Business Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Book Readers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 35.48% 25.91x
Tutoring Resources Researchers 37.04% 23.71x
Personal Stock Portfolio Managers 29.72% 23.51x
Business Filing Researchers 38.35% 23.40x
Finance Continuing Education Researchers 35.52% 23.35x
Online Legal Document Service Researchers 36.07% 23.30x
Retired Health Insurance Researchers 30.62% 23.09x
Tax Filers 31.02% 22.91x
Career Focused Individuals 31.04% 22.89x
US Judiciary System Researchers 30.66% 22.49x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Book Readers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.59x
Chicos 0.01% 1.54x
Old Navy 0.01% 1.30x
Maurices 0.01% 1.13x
Carhartt 0.13% 1.06x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Book Readers audience is bplans.com.

Website Composition Index
bplans.com 1.09% 40.85x
managementstudyguide.com 1.18% 40.53x
referenceforbusiness.com 1.93% 35.93x
elearningindustry.com 1.02% 32.43x
pehub.com 1.39% 30.93x
thetaxadviser.com 1.72% 30.66x
crunchbase.com 2.07% 30.65x
investinganswers.com 2.38% 30.58x
mindtools.com 3.84% 30.27x
institutionalinvestor.com 1.15% 30.10x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Book Readers audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 4.32% 25.74x
Assorted Topics (Business Support ToolsForm Templates) 0.33% 25.11x
Institutional Investing 1.28% 23.73x
Human Resources & Employee Management 0.90% 22.07x
Franchising 0.19% 21.79x
Paper & Packaging 0.30% 20.82x
Retail Industry News 0.91% 19.94x
General Interest 0.11% 19.63x
Chemicals 0.26% 19.23x
Philanthropy - Nonprofits 0.52% 18.47x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Book Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male