Dstillery Audiences

BUSINESS BOOK READERS

Audience Size: 2.4 Million Devices

Explore the Business Book Readers Audience

Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Business Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Book Readers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 26.70% 35.22x
Career Focused Individuals 25.41% 32.26x
Ivy League College Researchers 24.06% 32.07x
Tutoring Resources Researchers 31.55% 31.47x
Online Grammar Tool Users 24.41% 31.23x
Job Seekers 25.03% 30.77x
History Buffs 30.36% 30.33x
Liberal Think Tank Readers 26.69% 30.06x
Finance Continuing Education Researchers 28.19% 29.99x
Online Health Researchers 20.77% 29.93x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Book Readers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.93x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Book Readers audience is publishersweekly.com.

Website Composition Index
publishersweekly.com 12.35% 34.54x
referenceforbusiness.com 1.95% 34.46x
businessdictionary.com 2.55% 32.77x
taxfoundation.org 1.43% 31.27x
radaris.com 1.77% 26.03x
worldcat.org 1.22% 26.01x
guidestar.org 1.27% 25.74x
pga.com 1.44% 25.05x
extendoffice.com 1.25% 24.97x
revolvy.com 1.24% 24.83x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Book Readers audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 0.91% 32.91x
Illinois Education 0.11% 27.97x
Human Resources & Employee Management 0.33% 25.58x
Retail Industry News 0.24% 24.17x
University Press 0.63% 24.06x
Business News & Information Readers 0.99% 23.65x
Health & Safety Compliance 0.14% 22.95x
Institutional Investing 0.17% 22.80x
Writing & Publishing 0.58% 20.84x
Psychology & Social Work 0.17% 20.35x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male