Dstillery Audiences

BUSINESS BOOK READERS

Audience Size: 2.3 Million Devices

Explore the Business Book Readers Audience

Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Business Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Book Readers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 19.91% 29.58x
Ivy League College Researchers 18.19% 26.89x
Career Focused Individuals 17.44% 26.86x
Tutoring Resources Researchers 26.55% 26.71x
History Buffs 25.43% 26.63x
Online Grammar Tool Users 19.52% 26.43x
Marines 23.63% 26.07x
Telemedicine Content Readers 13.16% 25.64x
Immigration Resource Researchers 27.86% 25.07x
Online Legal Document Service Researchers 27.68% 25.07x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Book Readers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.56x
Eddie Bauer 0.01% 1.35x
H&M 0.02% 1.33x
Michael Kors 0.02% 1.33x
Chicos 0.03% 1.29x
White House Black Market 0.03% 1.26x
LOFT 0.03% 1.26x
Mens Wearhouse 0.03% 1.25x
Jos A. Bank Clothiers 0.02% 1.25x
Zumiez 0.02% 1.22x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Book Readers audience is publishersweekly.com.

Website Composition Index
publishersweekly.com 13.49% 45.86x
referenceforbusiness.com 1.99% 42.63x
whalewisdom.com 1.56% 26.13x
businessnewsdaily.com 1.58% 22.73x
owler.com 2.45% 22.54x
seekingalpha.com 5.09% 22.05x
afr.com 1.27% 21.52x
saturdayeveningpost.com 1.05% 19.78x
streetinsider.com 3.18% 19.42x
jrank.org 2.38% 19.17x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Book Readers audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 0.12% 20.43x
Human Resources & Employee Management 0.16% 20.35x
Retail Industry News 0.07% 20.07x
Book Publishers 0.31% 18.04x
Clean Energy 0.14% 17.18x
Meeting Planning & Hotels 0.08% 16.82x
Grocery & Food Service 0.16% 16.52x
Writing & Publishing 0.27% 15.98x
Education Cluster 0.17% 15.89x
Nutrition & Diabetic Living 0.16% 15.59x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Book Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male