Dstillery Audiences

BUSINESS BOOK READERS

Audience Size: 3.1 Million Devices

Explore the Business Book Readers Audience

Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Business Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Book Readers audience is Finance Continuing Education Researchers.

Interest Composition Index
Finance Continuing Education Researchers 35.79% 20.13x
Media Buying Professionals 32.49% 18.41x
Executive and C-Suite 29.59% 18.39x
Business Decision Makers 35.17% 18.38x
Business News Readers 33.77% 18.16x
Financial News Readers 24.61% 18.13x
Career Focused Individuals 31.70% 17.99x
Financial Business Intelligence Researchers 25.45% 17.53x
Business Filing Researchers 36.26% 17.01x
Liberal News Readers 21.70% 16.96x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Book Readers audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.68x
Saint Laurent Paris 0.01% 1.54x
Intermix 0.01% 1.47x
American Apparel 0.03% 1.46x
Madewell 0.02% 1.40x
REI 0.02% 1.37x
LOFT 0.04% 1.30x
Joe's Jeans 0.00% 1.30x
Zara 0.03% 1.29x
Uniqlo 0.01% 1.29x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Book Readers audience is managementstudyguide.com.

Website Composition Index
managementstudyguide.com 2.56% 57.70x
whalewisdom.com 2.48% 56.92x
institutionalinvestor.com 2.85% 51.45x
dealbreaker.com 1.62% 50.11x
ccl.org 1.51% 46.67x
fnlondon.com 1.68% 46.13x
pewinternet.org 1.68% 45.84x
pehub.com 4.02% 45.67x
4-traders.com 3.17% 45.20x
ama.org 2.05% 44.73x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Book Readers audience is Human Resources & Employee Management.

Content Affinity Composition Index
Human Resources & Employee Management 3.10% 21.13x
Learning & Development Products 15.85% 18.82x
Retail Industry News 2.37% 18.82x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.61% 17.99x
Cosmetics Business 1.32% 17.23x
Franchising 0.62% 16.96x
Institutional Investing 3.09% 16.95x
Online Learning 0.51% 16.13x
Philanthropy - Nonprofits 1.82% 15.49x
Work Productivity 5.26% 15.37x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Book Readers audience resonates most for the following age and income brackets.
Age
65+
Income
Over $250,000