Dstillery Audiences

BUSINESS BOOK READERS

Audience Size: 1.8 Million Devices

Explore the Business Book Readers Audience

Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Business Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Book Readers audience is Commercial Banking Market Intelligence Researchers.

Interest Composition Index
Commercial Banking Market Intelligence Researchers 24.23% 40.64x
Harvard University Fans 8.67% 32.76x
Finance Continuing Education Researchers 29.94% 32.46x
Executive Travelers 5.33% 31.10x
Insurance Professionals 37.55% 30.79x
Business Decision Makers 54.15% 30.76x
Business Incorporating & LLC Filing Researchers 24.80% 29.41x
Online Legal Document Service Researchers 28.49% 29.16x
Investment Management Professionals 19.24% 28.12x
Financial Investors 20.18% 27.83x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Book Readers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.29x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Book Readers audience is referenceforbusiness.com.

Website Composition Index
referenceforbusiness.com 1.78% 60.83x
fernfortuniversity.com 1.06% 46.52x
bstrategyhub.com 1.15% 34.29x
siccode.com 1.50% 31.19x
isixsigma.com 1.02% 30.67x
wallstreetoasis.com 1.40% 28.83x
amestrib.com 1.02% 28.73x
cyclones.com 1.67% 28.55x
jrank.org 1.23% 28.43x
dbusiness.com 1.66% 26.88x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Book Readers audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 0.09% 30.26x
Business News & Information Readers 0.08% 24.52x
Real Estate Cluster 0.23% 20.19x
Human Resources & Employee Management 0.08% 20.06x
Clean Energy 0.12% 20.00x
Cosmetics Business 0.07% 19.56x
Law School 0.37% 19.14x
Accounting 0.85% 18.84x
Philanthropy - Charities & Fundraising 0.28% 18.55x
Philanthropy - Nonprofits 0.06% 18.18x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Book Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male