Explore the Business Book Readers Audience
Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Business Book Readers audience.
INTERESTS
The Business Book Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Business Book Readers audience is Finance Continuing Education Researchers.
| Interest | Composition | Index |
| Finance Continuing Education Researchers | 39.87% | 21.19x |
| Media Buying Professionals | 32.21% | 20.44x |
| Career Focused Individuals | 32.90% | 20.14x |
| Financial News Readers | 27.32% | 19.99x |
| Business Decision Makers | 35.77% | 19.93x |
| Executive and C-Suite | 31.91% | 19.88x |
| Financial Business Intelligence Researchers | 28.25% | 19.29x |
| Business News Readers | 32.21% | 19.26x |
| Cholesterol Researchers | 25.10% | 19.03x |
| Business Filing Researchers | 36.49% | 18.98x |
Composition Percentage:
The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
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APPAREL RETAILERS
The Business Book Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Business Book Readers audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.01% | 2.03x |
| Patagonia | 0.02% | 1.94x |
| Joe's Jeans | 0.01% | 1.90x |
| Uniqlo | 0.02% | 1.73x |
| Ralph Lauren | 0.01% | 1.68x |
| Free People | 0.03% | 1.68x |
| Zara | 0.04% | 1.67x |
| Club Monaco | 0.01% | 1.60x |
| LOFT | 0.06% | 1.57x |
| Calvin Klein | 0.01% | 1.57x |
Composition Percentage:
The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
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WEBSITES
The Business Book Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Business Book Readers audience is referenceforbusiness.com.
| Website | Composition | Index |
| referenceforbusiness.com | 2.03% | 74.51x |
| managementstudyguide.com | 2.62% | 62.00x |
| accountingformanagement.org | 1.33% | 49.69x |
| coursehero.com | 8.95% | 49.69x |
| pewinternet.org | 1.12% | 49.41x |
| bplans.com | 4.21% | 49.11x |
| ccl.org | 1.52% | 47.74x |
| sbnonline.com | 1.04% | 44.05x |
| 4-traders.com | 1.90% | 43.33x |
| ama.org | 1.57% | 42.97x |
Composition Percentage:
The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Business Book Readers audience is Human Resources & Employee Management.
| Content Affinity | Composition | Index |
| Human Resources & Employee Management | 2.86% | 22.46x |
| Retail Industry News | 2.31% | 20.08x |
| Learning & Development Products | 14.06% | 19.59x |
| Assorted Topics #11640 (Business Support ToolsForm Templates) | 1.46% | 19.31x |
| Franchising | 0.61% | 18.47x |
| Institutional Investing | 3.03% | 18.42x |
| Cosmetics Business | 1.18% | 18.13x |
| Online Learning | 0.42% | 16.79x |
| Philanthropy - Nonprofits | 1.68% | 16.69x |
| Paper & Packaging | 1.33% | 16.55x |
Composition Percentage:
The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
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DEMOGRAPHICS
The Business Book Readers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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