Dstillery Audiences

BUSINESS BOOK READERS

Audience Size: 3.3 Million Devices

Explore the Business Book Readers Audience

Below you'll find more information about the Business Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Business Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Book Readers audience is Finance Continuing Education Researchers.

Interest Composition Index
Finance Continuing Education Researchers 39.87% 21.19x
Media Buying Professionals 32.21% 20.44x
Career Focused Individuals 32.90% 20.14x
Financial News Readers 27.32% 19.99x
Business Decision Makers 35.77% 19.93x
Executive and C-Suite 31.91% 19.88x
Financial Business Intelligence Researchers 28.25% 19.29x
Business News Readers 32.21% 19.26x
Cholesterol Researchers 25.10% 19.03x
Business Filing Researchers 36.49% 18.98x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Interest attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Book Readers audience is Intermix.

Location Composition Index
Intermix 0.01% 2.03x
Patagonia 0.02% 1.94x
Joe's Jeans 0.01% 1.90x
Uniqlo 0.02% 1.73x
Ralph Lauren 0.01% 1.68x
Free People 0.03% 1.68x
Zara 0.04% 1.67x
Club Monaco 0.01% 1.60x
LOFT 0.06% 1.57x
Calvin Klein 0.01% 1.57x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Location attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Book Readers audience is referenceforbusiness.com.

Website Composition Index
referenceforbusiness.com 2.03% 74.51x
managementstudyguide.com 2.62% 62.00x
accountingformanagement.org 1.33% 49.69x
coursehero.com 8.95% 49.69x
pewinternet.org 1.12% 49.41x
bplans.com 4.21% 49.11x
ccl.org 1.52% 47.74x
sbnonline.com 1.04% 44.05x
4-traders.com 1.90% 43.33x
ama.org 1.57% 42.97x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Web attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Book Readers audience is Human Resources & Employee Management.

Content Affinity Composition Index
Human Resources & Employee Management 2.86% 22.46x
Retail Industry News 2.31% 20.08x
Learning & Development Products 14.06% 19.59x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.46% 19.31x
Franchising 0.61% 18.47x
Institutional Investing 3.03% 18.42x
Cosmetics Business 1.18% 18.13x
Online Learning 0.42% 16.79x
Philanthropy - Nonprofits 1.68% 16.69x
Paper & Packaging 1.33% 16.55x
Composition Percentage: The overlap percentage between the Business Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Business Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Book Readers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male