Dstillery Audiences

BUSINESS DECISION MAKERS

Audience Size: 2.4 Million Devices

Explore the Business Decision Makers Audience

Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Business Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Decision Makers audience is Business News Readers.

Interest Composition Index
Business News Readers 50.65% 31.37x
Career Focused Individuals 43.03% 29.63x
Credit Card Researchers 46.78% 29.56x
Advertising Professionals 42.13% 29.22x
Web Design Researchers 44.14% 29.20x
Media Buying Professionals 42.49% 29.07x
Executive and C-Suite 43.17% 28.77x
Tech News Enthusiasts 40.61% 28.59x
Business Incorporating & LLC Filing Researchers 44.90% 28.57x
Mens Fitness Publication Readers 40.55% 28.56x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.04x
Intermix 0.02% 1.97x
Topshop 0.03% 1.89x
Supreme 0.02% 1.75x
Patagonia 0.03% 1.75x
REI 0.03% 1.63x
Bonobos 0.09% 1.53x
Uniqlo 0.03% 1.45x
Jos A. Bank Clothiers 0.43% 1.38x
Michael Kors 0.08% 1.33x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Decision Makers audience is capterra.com.

Website Composition Index
capterra.com 1.27% 57.17x
businessnewsdaily.com 12.74% 51.49x
ama.org 1.20% 50.60x
wordstream.com 5.25% 49.55x
fastcodesign.com 1.86% 45.78x
howdesign.com 1.20% 44.76x
livecareer.com 2.03% 44.21x
learnvest.com 1.04% 44.09x
ssir.org 1.25% 43.65x
roberthalf.com 3.34% 40.75x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Decision Makers audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 3.70% 26.61x
Human Resources & Employee Management 1.65% 25.88x
Job Interview Process 4.27% 25.28x
Assorted Topics (Business Support ToolsForm Templates) 0.98% 22.90x
Franchising 0.64% 21.84x
Writing Resources 3.87% 21.44x
Learning & Development Products 8.88% 20.47x
Home Décor, Furniture, & Decorating 0.05% 20.11x
Higher Education 4.05% 18.50x
Philanthropy - Nonprofits 1.08% 18.01x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male