Dstillery Audiences

BUSINESS DECISION MAKERS

Audience Size: 3.3 Million Devices

Explore the Business Decision Makers Audience

Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Business Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Decision Makers audience is Business News Readers.

Interest Composition Index
Business News Readers 46.60% 27.16x
Career Focused Individuals 45.20% 25.72x
Media Buying Professionals 42.93% 25.39x
Advertising Professionals 40.19% 24.81x
Credit Card Researchers 45.54% 24.02x
Executive and C-Suite 38.07% 23.82x
Mens Fitness Publication Readers 31.89% 23.80x
Tech News Enthusiasts 35.22% 23.39x
Personal Investment Researchers 44.75% 23.39x
Job Seekers 44.43% 22.96x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.27x
Intermix 0.02% 2.21x
Ann Taylor 0.04% 1.89x
Everlane 0.01% 1.82x
American Apparel 0.06% 1.76x
Club Monaco 0.02% 1.74x
Armani 0.04% 1.74x
Zara 0.05% 1.73x
Uniqlo 0.02% 1.72x
Saint Laurent Paris 0.01% 1.70x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Decision Makers audience is capterra.com.

Website Composition Index
capterra.com 1.76% 69.78x
pewinternet.org 1.24% 62.69x
livecareer.com 2.81% 58.46x
tomsitpro.com 1.32% 57.19x
learnvest.com 1.36% 55.11x
ama.org 1.68% 54.08x
fastcodesign.com 2.46% 53.75x
businessnewsdaily.com 16.48% 52.90x
contentmarketinginstitute.com 2.39% 52.52x
ycombinator.com 1.03% 50.39x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Decision Makers audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 5.60% 24.59x
Human Resources & Employee Management 3.05% 24.02x
Work Productivity 6.86% 23.01x
Franchising 0.71% 21.40x
Home Décor, Furniture, & Decorating 0.09% 20.84x
Assorted Topics (Business Support ToolsForm Templates) 1.58% 20.75x
Writing Resources 5.11% 20.74x
Retail Industry News 2.24% 19.20x
Learning & Development Products 13.50% 18.16x
Marketing Professionals 8.07% 18.02x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male