Dstillery Audiences

BUSINESS DECISION MAKERS

Audience Size: 3.2 Million Devices

Explore the Business Decision Makers Audience

Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Business Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Decision Makers audience is Business News Readers.

Interest Composition Index
Business News Readers 44.94% 27.44x
Career Focused Individuals 44.61% 27.00x
Media Buying Professionals 40.51% 26.05x
SEO Specialists 45.11% 24.26x
Advertising Professionals 38.02% 24.04x
Personal Investment Researchers 42.59% 23.77x
Job Seekers 44.89% 23.48x
Credit Card Researchers 43.82% 23.25x
Executive and C-Suite 33.53% 23.10x
Travel Book Readers 0.17% 22.94x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.52x
Levi Strauss 0.01% 1.47x
Lorna Jane 0.00% 1.46x
American Apparel 0.03% 1.40x
Free People 0.02% 1.39x
Club Monaco 0.01% 1.35x
Hugo Boss 0.01% 1.33x
Tommy Bahama 0.02% 1.33x
Coach 0.05% 1.32x
Columbia 0.01% 1.31x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Decision Makers audience is knowthis.com.

Website Composition Index
knowthis.com 0.12% 79.92x
marketingcharts.com 0.17% 73.68x
contentfac.com 0.13% 73.48x
batimes.com 0.15% 72.98x
cmscritic.com 0.14% 71.81x
prophet.com 0.13% 71.36x
mbaskool.com 0.90% 70.62x
recruitingblogs.com 0.24% 70.48x
searchenginejournal.com 0.19% 69.88x
nonprofitmarketingguide.com 0.17% 69.47x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Decision Makers audience is Human Resources & Employee Management.

Content Affinity Composition Index
Human Resources & Employee Management 3.81% 25.55x
Job Interview Process 7.59% 25.11x
Work Productivity 8.29% 23.96x
Assorted Topics #11640 (Business Support ToolsForm Templates) 2.01% 22.03x
Franchising 0.80% 21.78x
Home Décor, Furniture, & Decorating 0.13% 21.35x
Writing Resources 5.89% 21.07x
Learning & Development Products 16.11% 19.71x
Retail Industry News 2.46% 19.67x
Local & Travel England - East Midlands 0.29% 19.24x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Decision Makers audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000