Dstillery Audiences

BUSINESS DECISION MAKERS

Audience Size: 3.6 Million Devices

Explore the Business Decision Makers Audience

Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Business Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Decision Makers audience is Business News Readers.

Interest Composition Index
Business News Readers 52.98% 36.27x
Executive and C-Suite 44.26% 35.29x
Advertising Professionals 45.42% 34.06x
Tech News Enthusiasts 46.71% 33.82x
Media Buying Professionals 43.78% 33.30x
Credit Card Researchers 45.85% 32.12x
Eco-Conscious Consumers 42.85% 31.99x
Mens Fitness Publication Readers 43.21% 31.91x
Indoor Cycling & Spinning Enthusiasts 42.51% 31.87x
Camera Review Readers 44.18% 31.67x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Decision Makers audience is REI.

Location Composition Index
REI 0.01% 1.96x
American Apparel 0.02% 1.65x
Uniqlo 0.01% 1.64x
Free People 0.02% 1.51x
Madewell 0.02% 1.50x
The North Face 0.01% 1.48x
Urban Outfitters 0.03% 1.47x
Forever 21 0.03% 1.47x
H&M 0.04% 1.40x
Hugo Boss 0.02% 1.37x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Decision Makers audience is g2crowd.com.

Website Composition Index
g2crowd.com 1.28% 37.88x
itprotoday.com 1.02% 36.43x
fudzilla.com 1.33% 35.78x
technologyreview.com 5.09% 34.27x
contentmarketinginstitute.com 1.30% 34.26x
emeraldinsight.com 1.29% 33.66x
recode.net 4.37% 33.65x
cmswire.com 1.39% 33.54x
redsharknews.com 1.01% 32.16x
pocketnow.com 1.97% 32.12x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Decision Makers audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 1.69% 28.06x
Work Productivity 2.99% 23.39x
Human Resources & Employee Management 1.37% 23.30x
Writing Resources 2.23% 23.10x
Assorted Topics (Business Support ToolsForm Templates) 0.62% 21.30x
Learning & Development Products 6.47% 20.78x
Retail Industry News 1.44% 20.67x
Franchising 0.34% 20.59x
Australia & New Zealand Media 5.69% 19.96x
Marketing Professionals 3.62% 19.46x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male