Dstillery Audiences

BUSINESS DECISION MAKERS

Audience Size: 3.2 Million Devices

Explore the Business Decision Makers Audience

Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Business Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Decision Makers audience is Business News Readers.

Interest Composition Index
Business News Readers 45.60% 29.01x
Career Focused Individuals 44.10% 28.16x
Media Buying Professionals 41.02% 27.44x
Advertising Professionals 38.23% 25.84x
SEO Specialists 43.69% 25.34x
Personal Investment Researchers 43.60% 25.05x
Credit Card Researchers 44.52% 24.88x
Executive and C-Suite 35.71% 24.71x
Job Seekers 44.21% 24.54x
Mens Fitness Publication Readers 30.47% 23.58x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.53x
Urban Outfitters 0.05% 1.42x
American Apparel 0.03% 1.42x
REI 0.02% 1.41x
Supreme 0.00% 1.41x
Zara 0.03% 1.30x
Patagonia 0.01% 1.28x
Madewell 0.02% 1.26x
J. Crew 0.03% 1.25x
H&M 0.03% 1.24x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Decision Makers audience is capterra.com.

Website Composition Index
capterra.com 2.34% 61.52x
emarketer.com 1.08% 59.02x
flexjobs.com 1.13% 55.47x
pewinternet.org 1.63% 54.46x
cebglobal.com 1.08% 54.26x
livecareer.com 3.74% 52.71x
contentmarketinginstitute.com 2.53% 52.54x
smartpassiveincome.com 1.40% 48.86x
targetmarketingmag.com 1.03% 48.59x
bplans.com 4.69% 48.30x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Decision Makers audience is Human Resources & Employee Management.

Content Affinity Composition Index
Human Resources & Employee Management 3.60% 26.02x
Job Interview Process 7.07% 25.20x
Work Productivity 7.97% 24.56x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.89% 22.58x
Franchising 0.81% 22.42x
Home Décor, Furniture, & Decorating 0.12% 21.87x
Writing Resources 5.91% 21.74x
Learning & Development Products 15.21% 20.26x
Retail Industry News 2.49% 20.25x
Marketing Professionals 9.12% 19.13x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male