Dstillery Audiences

BUSINESS DECISION MAKERS

Audience Size: 3.1 Million Devices

Explore the Business Decision Makers Audience

Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Business Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Decision Makers audience is Business News Readers.

Interest Composition Index
Business News Readers 50.49% 37.65x
Tech News Enthusiasts 48.49% 35.90x
Executive and C-Suite 42.57% 35.67x
Advertising Professionals 44.24% 34.17x
Camera Review Readers 45.91% 33.57x
Eco-Conscious Consumers 42.40% 33.50x
Media Buying Professionals 41.10% 32.69x
Techies 45.12% 32.67x
Photography Enthusiasts 46.37% 32.50x
Mens Fitness Publication Readers 43.29% 32.29x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.44x
Journeys 0.01% 1.23x
Maurices 0.02% 1.22x
Victoria's Secret 0.01% 1.13x
Mens Wearhouse 0.01% 1.03x
Carhartt 0.14% 0.99x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Decision Makers audience is fudzilla.com.

Website Composition Index
fudzilla.com 1.02% 42.74x
merchantmaverick.com 2.11% 36.68x
technologyreview.com 2.93% 36.19x
kdnuggets.com 1.28% 36.12x
marketingland.com 1.25% 34.83x
codementor.io 1.34% 33.99x
recode.net 2.24% 33.91x
infoq.com 1.09% 33.83x
singularityhub.com 1.15% 33.24x
score.org 1.85% 32.18x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Decision Makers audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 1.02% 31.68x
Human Resources & Employee Management 1.03% 25.46x
Teaching Abroad 0.14% 25.31x
Work Productivity 1.93% 24.89x
Learning & Development Products 4.05% 23.76x
Writing Resources 1.39% 23.59x
Franchising 0.19% 22.85x
Retail Industry News 1.02% 22.44x
Drawing & Animation 0.06% 22.11x
Assorted Topics (Business Support ToolsForm Templates) 0.28% 21.44x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male