Dstillery Audiences

BUSINESS DECISION MAKERS

Audience Size: 2.7 Million Devices

Explore the Business Decision Makers Audience

Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Business Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Decision Makers audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 52.59% 43.83x
Executive and C-Suite 41.47% 42.42x
Camera Review Readers 51.23% 41.20x
Techies 50.34% 40.28x
Business News Readers 50.64% 39.95x
Advertising Professionals 43.54% 39.87x
Eco-Conscious Consumers 41.40% 39.65x
IT Decision Makers 49.61% 38.38x
Mens Fitness Publication Readers 40.83% 37.96x
Financial Business Intelligence Researchers 41.32% 37.23x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.42x
Maurices 0.02% 1.32x
American Eagle Outfitters 0.01% 1.32x
Victoria's Secret 0.02% 1.20x
The Childrens Place 0.01% 1.19x
Carhartt 0.10% 1.02x
Journeys 0.01% 1.02x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Decision Makers audience is androidpolice.com.

Website Composition Index
androidpolice.com 3.94% 45.70x
defensenews.com 1.22% 44.62x
geek.com 2.77% 40.00x
hubspot.com 1.27% 38.33x
citylab.com 1.02% 37.94x
neatorama.com 4.95% 37.85x
newstatesman.com 1.08% 37.52x
newsarama.com 2.89% 37.34x
monster.com 1.30% 37.07x
thefpsreview.com 1.87% 36.99x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Decision Makers audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 0.64% 27.82x
Robotics 0.12% 24.53x
Assorted Topics (Power Trains, Drones, Web Design) 0.60% 23.02x
Men's Dress Shirt Shopping 0.11% 22.74x
Retail Industry News 0.22% 22.48x
Australia & New Zealand Media 3.41% 22.47x
Business News & Information Readers 0.63% 21.69x
Human Resources & Employee Management 0.32% 21.60x
Job Interview Process 0.14% 21.17x
Film Production 0.52% 20.77x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male