Dstillery Audiences

BUSINESS DECISION MAKERS

Audience Size: 3.9 Million Devices

Explore the Business Decision Makers Audience

Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Business Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Decision Makers audience is Business News Readers.

Interest Composition Index
Business News Readers 53.02% 40.51x
Executive and C-Suite 44.75% 38.67x
Advertising Professionals 46.41% 38.16x
Media Buying Professionals 46.00% 37.25x
Tech News Enthusiasts 46.67% 36.52x
Mens Fitness Publication Readers 43.18% 36.11x
Credit Card Researchers 48.10% 35.77x
Indoor Cycling & Spinning Enthusiasts 43.91% 34.90x
Photography Enthusiasts 48.84% 34.79x
Eco-Conscious Consumers 42.02% 34.44x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Supreme.

Location Composition Index
Supreme 0.02% 2.37x
Bonobos 0.17% 2.05x
Topshop 0.04% 1.78x
Patagonia 0.02% 1.57x
Jos A. Bank Clothiers 0.38% 1.50x
Madewell 0.02% 1.50x
White House Black Market 0.49% 1.47x
Mens Wearhouse 0.59% 1.37x
Uniqlo 0.02% 1.34x
Johnston and Murphy 0.69% 1.33x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Decision Makers audience is businessnewsdaily.com.

Website Composition Index
businessnewsdaily.com 6.17% 43.89x
wordstream.com 2.66% 39.12x
g2crowd.com 2.28% 37.82x
rasmussen.edu 1.50% 37.17x
success.com 1.08% 36.45x
ryrob.com 1.18% 36.41x
spaceflightnow.com 1.43% 36.03x
ethereumworldnews.com 1.17% 35.32x
pocketnow.com 2.77% 34.29x
americanbar.org 1.47% 34.24x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Decision Makers audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 2.77% 24.91x
Work Productivity 3.79% 22.78x
Human Resources & Employee Management 1.80% 22.42x
Writing Resources 3.10% 20.87x
Franchising 0.46% 19.04x
Assorted Topics (Business Support ToolsForm Templates) 0.97% 18.30x
Retail Industry News 1.82% 18.15x
Home Décor, Furniture, & Decorating 0.02% 18.05x
Australia & New Zealand Media 6.43% 17.83x
Marketing Professionals 5.00% 17.59x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male