Explore the Business Decision Makers Audience
Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Business Decision Makers audience.
INTERESTS
The Business Decision Makers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Business Decision Makers audience is Business News Readers.
| Interest | Composition | Index |
| Business News Readers | 50.65% | 31.37x |
| Career Focused Individuals | 43.03% | 29.63x |
| Credit Card Researchers | 46.78% | 29.56x |
| Advertising Professionals | 42.13% | 29.22x |
| Web Design Researchers | 44.14% | 29.20x |
| Media Buying Professionals | 42.49% | 29.07x |
| Executive and C-Suite | 43.17% | 28.77x |
| Tech News Enthusiasts | 40.61% | 28.59x |
| Business Incorporating & LLC Filing Researchers | 44.90% | 28.57x |
| Mens Fitness Publication Readers | 40.55% | 28.56x |
Composition Percentage:
The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Curious about what else the Business Decision Makers audience is interested in?
Sign Up
APPAREL RETAILERS
The Business Decision Makers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 2.04x |
| Intermix | 0.02% | 1.97x |
| Topshop | 0.03% | 1.89x |
| Supreme | 0.02% | 1.75x |
| Patagonia | 0.03% | 1.75x |
| REI | 0.03% | 1.63x |
| Bonobos | 0.09% | 1.53x |
| Uniqlo | 0.03% | 1.45x |
| Jos A. Bank Clothiers | 0.43% | 1.38x |
| Michael Kors | 0.08% | 1.33x |
Composition Percentage:
The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Want to find more of the Business Decision Makers audience in the real world?
Sign Up
WEBSITES
The Business Decision Makers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Business Decision Makers audience is capterra.com.
| Website | Composition | Index |
| capterra.com | 1.27% | 57.17x |
| businessnewsdaily.com | 12.74% | 51.49x |
| ama.org | 1.20% | 50.60x |
| wordstream.com | 5.25% | 49.55x |
| fastcodesign.com | 1.86% | 45.78x |
| howdesign.com | 1.20% | 44.76x |
| livecareer.com | 2.03% | 44.21x |
| learnvest.com | 1.04% | 44.09x |
| ssir.org | 1.25% | 43.65x |
| roberthalf.com | 3.34% | 40.75x |
Composition Percentage:
The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Want to see more of the websites the Business Decision Makers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Business Decision Makers audience is Work Productivity.
| Content Affinity | Composition | Index |
| Work Productivity | 3.70% | 26.61x |
| Human Resources & Employee Management | 1.65% | 25.88x |
| Job Interview Process | 4.27% | 25.28x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.98% | 22.90x |
| Franchising | 0.64% | 21.84x |
| Writing Resources | 3.87% | 21.44x |
| Learning & Development Products | 8.88% | 20.47x |
| Home Décor, Furniture, & Decorating | 0.05% | 20.11x |
| Higher Education | 4.05% | 18.50x |
| Philanthropy - Nonprofits | 1.08% | 18.01x |
Composition Percentage:
The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Want to see more of the Content Affinities the Business Decision Makers audience visits?
Sign Up
DEMOGRAPHICS
The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Business Decision Makers audience?
Sign Up