Dstillery Audiences

BUSINESS DECISION MAKERS

Audience Size: 3.9 Million Devices

Explore the Business Decision Makers Audience

Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Business Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Decision Makers audience is Business News Readers.

Interest Composition Index
Business News Readers 52.60% 41.51x
Executive and C-Suite 43.60% 40.27x
Advertising Professionals 46.07% 38.47x
Media Buying Professionals 44.66% 38.10x
Tech News Enthusiasts 46.28% 37.86x
Mens Fitness Publication Readers 42.34% 36.86x
Indoor Cycling & Spinning Enthusiasts 42.15% 36.55x
Credit Card Researchers 47.15% 36.53x
Eco-Conscious Consumers 41.29% 35.89x
Camera Review Readers 43.16% 35.86x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.80x
Bonobos 0.01% 1.67x
Zara 0.02% 1.61x
Madewell 0.02% 1.59x
Ann Taylor 0.02% 1.53x
American Apparel 0.02% 1.49x
REI 0.01% 1.42x
Free People 0.02% 1.42x
The North Face 0.01% 1.41x
Urban Outfitters 0.03% 1.40x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Decision Makers audience is g2crowd.com.

Website Composition Index
g2crowd.com 1.70% 42.24x
rasmussen.edu 1.12% 39.94x
spaceflightnow.com 1.15% 39.81x
dzone.com 1.11% 39.65x
itprotoday.com 1.24% 39.16x
pocketnow.com 2.40% 37.26x
fudzilla.com 1.42% 37.21x
recode.net 5.48% 37.18x
emeraldinsight.com 1.86% 36.72x
moneyish.com 1.13% 36.63x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Decision Makers audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 2.26% 26.32x
Human Resources & Employee Management 1.72% 22.30x
Work Productivity 3.63% 21.82x
Writing Resources 2.78% 21.55x
Franchising 0.42% 19.62x
Australia & New Zealand Media 6.14% 19.42x
Retail Industry News 1.67% 19.20x
Home Décor, Furniture, & Decorating 0.02% 18.96x
Assorted Topics (Business Support ToolsForm Templates) 0.83% 18.88x
Marketing Professionals 4.45% 17.97x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male