Dstillery Audiences

BUSINESS DECISION MAKERS

Audience Size: 3 Million Devices

Explore the Business Decision Makers Audience

Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Business Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Decision Makers audience is Business News Readers.

Interest Composition Index
Business News Readers 47.47% 41.39x
Media Buying Professionals 41.68% 39.06x
Advertising Professionals 38.35% 38.67x
Career Focused Individuals 44.37% 38.57x
Credit Card Researchers 43.41% 37.75x
Mens Fitness Publication Readers 33.38% 36.85x
Executive and C-Suite 39.86% 36.13x
Tech News Enthusiasts 35.14% 35.93x
Job Seekers 43.09% 34.70x
Eco-Conscious Consumers 32.45% 33.93x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.39x
Mens Wearhouse 0.46% 1.24x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Decision Makers audience is capterra.com.

Website Composition Index
capterra.com 1.45% 63.67x
pewinternet.org 1.05% 57.49x
tomsitpro.com 1.11% 54.86x
businessnewsdaily.com 14.38% 54.45x
ama.org 1.44% 53.98x
wordstream.com 5.98% 51.62x
livecareer.com 2.35% 51.05x
fastcodesign.com 2.11% 50.45x
learnvest.com 1.15% 49.75x
contentmarketinginstitute.com 2.48% 45.90x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Decision Makers audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 5.16% 28.53x
Human Resources & Employee Management 2.85% 28.46x
Work Productivity 6.33% 27.38x
Writing Resources 4.80% 24.68x
Retail Industry News 2.25% 21.35x
Marketing Professionals 7.69% 20.86x
Learning & Development Products 13.17% 20.39x
Philanthropy - Nonprofits 1.71% 19.87x
Higher Education 4.52% 19.80x
Men's Dress Shirt Shopping 2.02% 17.32x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male