Explore the Business Decision Makers Audience
Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Business Decision Makers audience.
INTERESTS
The Business Decision Makers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Business Decision Makers audience is Business News Readers.
| Interest | Composition | Index |
| Business News Readers | 52.98% | 31.12x |
| Executive and C-Suite | 44.46% | 30.49x |
| Tech News Enthusiasts | 46.21% | 29.36x |
| Advertising Professionals | 45.94% | 29.32x |
| Mens Fitness Publication Readers | 41.16% | 28.70x |
| Media Buying Professionals | 45.40% | 28.16x |
| Eco-Conscious Consumers | 42.51% | 27.88x |
| Indoor Cycling & Spinning Enthusiasts | 43.12% | 27.79x |
| Photography Enthusiasts | 45.72% | 27.67x |
| Credit Card Researchers | 46.72% | 27.58x |
Composition Percentage:
The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
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APPAREL RETAILERS
The Business Decision Makers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.79x |
| American Apparel | 0.04% | 1.70x |
| Madewell | 0.03% | 1.58x |
| Tommy Bahama | 0.02% | 1.54x |
| Urban Outfitters | 0.05% | 1.54x |
| Columbia | 0.01% | 1.49x |
| Express Outlets | 0.01% | 1.45x |
| Bonobos | 0.01% | 1.44x |
| REI | 0.02% | 1.41x |
| Forever 21 | 0.06% | 1.38x |
Composition Percentage:
The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
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WEBSITES
The Business Decision Makers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Business Decision Makers audience is g2crowd.com.
| Website | Composition | Index |
| g2crowd.com | 1.13% | 29.60x |
| fudzilla.com | 1.14% | 27.83x |
| technologyreview.com | 4.79% | 27.43x |
| recode.net | 4.02% | 27.35x |
| pocketnow.com | 1.79% | 26.75x |
| emeraldinsight.com | 1.18% | 26.50x |
| theidleman.com | 1.27% | 25.19x |
| contentmarketinginstitute.com | 1.15% | 25.16x |
| hothardware.com | 2.30% | 25.02x |
| cmswire.com | 1.24% | 24.86x |
Composition Percentage:
The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Business Decision Makers audience is Job Interview Process.
| Content Affinity | Composition | Index |
| Job Interview Process | 1.73% | 22.26x |
| Human Resources & Employee Management | 1.35% | 19.05x |
| Work Productivity | 2.93% | 18.55x |
| Writing Resources | 2.22% | 18.03x |
| Home Décor, Furniture, & Decorating | 0.01% | 17.96x |
| Australia & New Zealand Media | 5.76% | 17.23x |
| Franchising | 0.35% | 16.91x |
| Learning & Development Products | 6.35% | 16.56x |
| Retail Industry News | 1.37% | 16.39x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.61% | 16.18x |
Composition Percentage:
The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
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DEMOGRAPHICS
The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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