Dstillery Audiences

BUSINESS DECISION MAKERS

Audience Size: 1.9 Million Devices

Explore the Business Decision Makers Audience

Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Business Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Decision Makers audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 47.64% 53.05x
Business News Readers 49.44% 48.97x
Techies 46.65% 48.85x
Camera Review Readers 47.19% 48.58x
Executive and C-Suite 38.94% 48.55x
Advertising Professionals 39.08% 46.02x
Eco-Conscious Consumers 35.43% 45.78x
Market Intelligence Researchers 44.06% 45.41x
IT Decision Makers 46.30% 45.32x
Mens Fitness Publication Readers 35.25% 44.19x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Decision Makers audience is H&M.

Location Composition Index
H&M 0.02% 1.89x
Eddie Bauer 0.01% 1.75x
Forever 21 0.01% 1.59x
Banana Republic 0.02% 1.54x
Gap 0.02% 1.37x
Express 0.02% 1.25x
White House Black Market 0.02% 1.25x
Jos A. Bank Clothiers 0.02% 1.23x
Talbots 0.01% 1.22x
LOFT 0.02% 1.20x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Decision Makers audience is androidpolice.com.

Website Composition Index
androidpolice.com 1.85% 51.65x
dailygalaxy.com 4.89% 44.27x
arynews.tv 1.52% 42.51x
geek.com 1.17% 42.14x
quantamagazine.org 1.23% 41.84x
nationalmemo.com 1.58% 41.75x
thefpsreview.com 1.68% 41.47x
bitcoinist.com 1.36% 41.00x
asiatimes.com 3.24% 40.67x
newsarama.com 1.83% 40.61x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Decision Makers audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 0.31% 27.23x
Job Interview Process 0.15% 26.26x
Assorted Topics (Television, Origami, Men's Health) 1.80% 25.26x
Australia & New Zealand Media 3.03% 24.62x
Environmental Conservation 0.08% 22.87x
Data Centers 1.25% 21.66x
Canada Job Seekers Cluster 0.06% 20.01x
Small Business Resources 47.46% 18.97x
Roleplay & Fantasy Games 0.09% 18.80x
Retail Industry News 0.08% 18.80x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male