Dstillery Audiences

BUSINESS DECISION MAKERS

Audience Size: 1.7 Million Devices

Explore the Business Decision Makers Audience

Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Business Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Decision Makers audience is Business Incorporating & LLC Filing Researchers.

Interest Composition Index
Business Incorporating & LLC Filing Researchers 34.86% 44.71x
Finance Continuing Education Researchers 31.00% 37.99x
Business Filing Researchers 41.56% 37.08x
Commercial Banking Market Intelligence Researchers 33.14% 33.73x
Business Book Readers 43.78% 32.96x
Harvard University Fans 14.75% 31.49x
Executive Travelers 11.66% 31.21x
Mortgage Researchers 19.27% 29.93x
Tutoring Resources Researchers 22.40% 29.29x
Online Education Resource Researchers 23.73% 28.87x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.57x
White House Black Market 0.01% 1.50x
Chicos 0.01% 1.46x
H&M 0.01% 1.43x
Talbots 0.01% 1.37x
Express 0.02% 1.29x
Old Navy 0.02% 1.28x
Zumiez 0.02% 1.23x
Aeropostale 0.01% 1.18x
Urban Outfitters 0.01% 1.14x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Decision Makers audience is businessnewsdaily.com.

Website Composition Index
businessnewsdaily.com 1.60% 76.04x
homeworklib.com 2.91% 48.37x
tutsplus.com 1.26% 41.19x
referenceforbusiness.com 1.51% 35.67x
allbusiness.com 1.03% 35.66x
toolbox.com 1.33% 34.86x
aicpa.org 1.03% 32.69x
pythonexamples.org 1.14% 31.41x
adamenfroy.com 1.00% 31.38x
stackabuse.com 3.58% 30.88x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Decision Makers audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 0.16% 35.72x
Marketing Professionals 0.16% 29.25x
Job Interview Process 0.15% 27.51x
Work Productivity 0.49% 24.87x
Writing Resources 0.11% 22.28x
Philanthropy - Nonprofits 0.08% 20.99x
Human Resources & Employee Management 0.13% 20.79x
Personal Finance Researchers 1.03% 20.61x
Law School 0.85% 19.60x
Philanthropy - Charities & Fundraising 0.44% 19.42x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male