Dstillery Audiences

BUSINESS DECISION MAKERS

Audience Size: 1.4 Million Devices

Explore the Business Decision Makers Audience

Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Business Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Decision Makers audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 46.04% 55.86x
Camera Review Readers 43.19% 53.33x
Business News Readers 46.43% 53.24x
Advertising Professionals 36.15% 50.85x
Eco-Conscious Consumers 26.36% 50.53x
Executive and C-Suite 29.59% 49.73x
Photography Enthusiasts 34.90% 47.56x
IT Decision Makers 43.73% 47.52x
Indoor Cycling & Spinning Enthusiasts 24.42% 44.92x
Mens Fitness Publication Readers 25.86% 44.78x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.49x
Gymboree 0.01% 1.44x
American Eagle Outfitters 0.01% 1.36x
LOFT 0.01% 1.31x
Old Navy 0.02% 1.28x
Lane Bryant 0.01% 1.26x
Chicos 0.01% 1.25x
Buckle 0.01% 1.23x
The Childrens Place 0.02% 1.22x
Gap 0.01% 1.21x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Decision Makers audience is dailygalaxy.com.

Website Composition Index
dailygalaxy.com 2.18% 51.05x
thenewstack.io 2.03% 50.22x
theconversation.com 2.99% 49.30x
asiatimes.com 1.15% 45.31x
fitwirr.com 3.55% 44.53x
3quarksdaily.com 1.36% 44.26x
luxurycolumnist.com 2.44% 42.96x
cityam.com 6.00% 40.18x
theboutiqueadventurer.com 2.07% 39.43x
thehackernews.com 1.66% 38.79x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Decision Makers audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 2.19% 28.85x
Assorted Topics (Television, Origami, Men's Health) 1.17% 27.12x
Data Centers 1.00% 25.75x
Small Business Resources 41.68% 25.11x
Job Interview Process 0.10% 22.48x
Local & Travel England - East Midlands 0.11% 22.03x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 4.78% 19.64x
Photography 10.11% 19.53x
Learning & Development Products 0.13% 19.42x
Asia Travel 16.13% 19.34x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male