Dstillery Audiences

BUSINESS DECISION MAKERS

Audience Size: 1.2 Million Devices

Explore the Business Decision Makers Audience

Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Business Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Decision Makers audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 50.33% 65.04x
Executive and C-Suite 41.62% 61.85x
Techies 47.79% 60.19x
Camera Review Readers 48.83% 60.17x
Advertising Professionals 42.55% 59.57x
Eco-Conscious Consumers 42.11% 58.52x
Business News Readers 50.00% 58.27x
Mens Fitness Publication Readers 39.90% 55.99x
Indoor Cycling & Spinning Enthusiasts 38.98% 55.28x
IT Decision Makers 47.81% 55.25x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.95x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Decision Makers audience is efinancialcareers.com.

Website Composition Index
efinancialcareers.com 1.06% 65.98x
forexlive.com 1.15% 60.56x
androidpolice.com 6.25% 55.40x
japantoday.com 1.58% 53.47x
eurekalert.org 1.41% 52.84x
defensenews.com 1.82% 50.82x
psypost.org 1.16% 50.09x
hubspot.com 2.34% 49.73x
fee.org 1.37% 48.87x
monster.com 2.28% 48.41x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Decision Makers audience is Robotics.

Content Affinity Composition Index
Robotics 0.19% 37.04x
Learning & Development Products 0.93% 35.77x
Institutional Investing 0.21% 34.48x
Job Interview Process 0.16% 30.84x
Australia & New Zealand Media 3.47% 30.14x
Assorted Topics (Power Trains, Drones, Web Design) 0.50% 28.68x
Canada Job Seekers Cluster 0.21% 27.58x
Work Productivity 0.81% 27.34x
Human Resources & Employee Management 0.32% 27.26x
Business News & Information Readers 0.86% 26.46x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male