Dstillery Audiences

BUSINESS DECISION MAKERS

Audience Size: 1.5 Million Devices

Explore the Business Decision Makers Audience

Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Business Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Decision Makers audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 50.70% 48.86x
Executive and C-Suite 43.52% 45.24x
Camera Review Readers 49.36% 45.14x
Techies 48.79% 44.81x
Business News Readers 48.99% 44.00x
Eco-Conscious Consumers 40.39% 43.15x
Advertising Professionals 43.35% 42.94x
Mens Fitness Publication Readers 40.65% 42.56x
IT Decision Makers 49.41% 41.78x
Indoor Cycling & Spinning Enthusiasts 39.46% 41.12x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.06x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Decision Makers audience is efinancialcareers.com.

Website Composition Index
efinancialcareers.com 1.30% 50.37x
forexlive.com 1.35% 49.49x
coindesk.com 1.73% 47.35x
newsbtc.com 1.15% 47.03x
sciencenews.org 1.30% 45.66x
hubspot.com 3.66% 43.98x
zapier.com 1.07% 43.11x
eurekalert.org 1.99% 42.80x
androidpolice.com 8.17% 42.47x
quantamagazine.org 1.02% 42.20x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Decision Makers audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 1.10% 27.97x
Job Interview Process 0.22% 26.46x
Australia & New Zealand Media 4.16% 26.18x
Human Resources & Employee Management 0.41% 24.45x
Social & Demographic Trends 0.11% 24.21x
Retail Industry News 0.38% 23.83x
Canada Job Seekers Cluster 0.30% 23.79x
Work Productivity 0.75% 23.17x
Film Production 0.70% 22.99x
Assorted Topics (Power Trains, Drones, Web Design) 1.11% 22.27x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male