Dstillery Audiences

BUSINESS DECISION MAKERS

Audience Size: 3.4 Million Devices

Explore the Business Decision Makers Audience

Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Business Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Decision Makers audience is Business News Readers.

Interest Composition Index
Business News Readers 51.46% 40.17x
Advertising Professionals 44.71% 36.90x
Media Buying Professionals 44.90% 36.73x
Executive and C-Suite 43.98% 36.13x
Career Focused Individuals 45.71% 36.03x
Mens Fitness Publication Readers 39.88% 35.30x
Credit Card Researchers 48.07% 35.26x
Tech News Enthusiasts 40.98% 35.01x
Web Design Researchers 48.35% 34.18x
Entrepreneurs 44.28% 34.12x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.19x
Supreme 0.02% 2.12x
Bonobos 0.15% 1.89x
REI 0.03% 1.64x
Jos A. Bank Clothiers 0.46% 1.53x
Topshop 0.03% 1.52x
Urban Outfitters 0.09% 1.45x
American Apparel 0.05% 1.38x
Mens Wearhouse 0.67% 1.36x
White House Black Market 0.40% 1.33x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Decision Makers audience is businessnewsdaily.com.

Website Composition Index
businessnewsdaily.com 9.46% 40.36x
wordstream.com 3.95% 39.48x
fastcodesign.com 1.44% 36.60x
livecareer.com 1.50% 32.89x
roberthalf.com 2.54% 32.79x
pymnts.com 1.58% 32.35x
apastyle.org 1.35% 32.20x
levo.com 1.15% 31.81x
businesswritingblog.com 1.46% 31.58x
councilofnonprofits.org 1.44% 31.56x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Decision Makers audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 4.19% 25.76x
Human Resources & Employee Management 2.45% 24.36x
Work Productivity 5.28% 24.07x
Writing Resources 4.27% 22.07x
Franchising 0.64% 21.09x
Assorted Topics (Business Support ToolsForm Templates) 1.30% 20.32x
Home Décor, Furniture, & Decorating 0.04% 20.18x
Assorted Topics (Television, Origami, Men's Health) 0.24% 19.32x
Higher Education 3.44% 18.67x
Learning & Development Products 10.99% 18.57x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male