Dstillery Audiences

BUSINESS DECISION MAKERS

Audience Size: 2.4 Million Devices

Explore the Business Decision Makers Audience

Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Business Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Decision Makers audience is Business News Readers.

Interest Composition Index
Business News Readers 50.63% 33.76x
Tech News Enthusiasts 48.98% 33.17x
Executive and C-Suite 41.11% 33.09x
Camera Review Readers 47.02% 31.03x
Advertising Professionals 43.82% 30.62x
Techies 45.55% 30.53x
Eco-Conscious Consumers 42.98% 29.97x
Mens Fitness Publication Readers 42.76% 29.87x
Photography Enthusiasts 45.06% 29.22x
IT Decision Makers 47.58% 29.05x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Gap.

Location Composition Index
Gap 0.01% 1.59x
Jos A. Bank Clothiers 0.01% 1.56x
LOFT 0.01% 1.56x
Victoria's Secret 0.02% 1.42x
White House Black Market 0.01% 1.34x
The Childrens Place 0.02% 1.33x
Express 0.01% 1.32x
Mens Wearhouse 0.02% 1.31x
Buckle 0.01% 1.30x
Dressbarn 0.01% 1.29x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Decision Makers audience is kdnuggets.com.

Website Composition Index
kdnuggets.com 1.11% 36.45x
merchantmaverick.com 1.68% 36.23x
technologyreview.com 2.31% 35.63x
codementor.io 1.12% 34.50x
singularityhub.com 1.01% 34.20x
recode.net 1.76% 33.09x
efinancialcareers.com 3.19% 32.85x
theinquirer.net 1.94% 32.75x
phoronix.com 2.01% 32.15x
sci-news.com 1.92% 31.81x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Decision Makers audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 0.81% 26.78x
Teaching Abroad 0.10% 23.76x
Franchising 0.15% 21.23x
Work Productivity 1.65% 21.14x
Human Resources & Employee Management 0.86% 21.07x
Learning & Development Products 3.06% 20.87x
Assorted Topics (Business Support ToolsForm Templates) 0.23% 19.65x
Writing Resources 1.11% 19.52x
Retail Industry News 0.89% 18.89x
Robotics 0.56% 18.22x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male