Dstillery Audiences

BUSINESS DECISION MAKERS

Audience Size: 2.3 Million Devices

Explore the Business Decision Makers Audience

Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Business Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Decision Makers audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 52.04% 45.01x
Executive and C-Suite 45.23% 42.63x
Business News Readers 53.24% 42.01x
Camera Review Readers 49.92% 41.95x
Techies 49.88% 40.69x
Eco-Conscious Consumers 44.95% 40.10x
Advertising Professionals 45.82% 40.02x
IT Decision Makers 50.52% 39.71x
Mens Fitness Publication Readers 44.30% 39.42x
Photography Enthusiasts 46.01% 38.40x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.37x
White House Black Market 0.01% 1.27x
Old Navy 0.02% 1.12x
Chicos 0.01% 1.07x
Carhartt 0.13% 1.04x
Maurices 0.02% 1.02x
Express 0.01% 0.98x
The Childrens Place 0.01% 0.90x
Journeys 0.01% 0.80x
Victoria's Secret 0.01% 0.79x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Decision Makers audience is technologyreview.com.

Website Composition Index
technologyreview.com 1.30% 53.45x
sci-news.com 1.37% 50.41x
theinquirer.net 1.15% 50.06x
efinancialcareers.com 1.98% 49.98x
coindesk.com 2.48% 46.65x
forexlive.com 1.72% 46.43x
sciencenews.org 2.10% 45.84x
hubspot.com 5.92% 45.62x
mindtools.com 1.60% 44.28x
newsbtc.com 1.52% 43.89x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Decision Makers audience is Teaching Abroad.

Content Affinity Composition Index
Teaching Abroad 0.06% 27.94x
Job Interview Process 0.42% 27.88x
Franchising 0.10% 24.94x
Robotics 0.39% 22.98x
Learning & Development Products 1.88% 22.92x
Assorted Topics (Business Support ToolsForm Templates) 0.14% 22.90x
Work Productivity 1.05% 21.69x
Human Resources & Employee Management 0.53% 21.53x
Australia & New Zealand Media 4.39% 21.33x
Retail Industry News 0.57% 20.55x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male