Explore the Business Decision Makers Audience
Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Business Decision Makers audience.
INTERESTS
The Business Decision Makers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Business Decision Makers audience is Business News Readers.
| Interest | Composition | Index |
| Business News Readers | 44.94% | 27.44x |
| Career Focused Individuals | 44.61% | 27.00x |
| Media Buying Professionals | 40.51% | 26.05x |
| SEO Specialists | 45.11% | 24.26x |
| Advertising Professionals | 38.02% | 24.04x |
| Personal Investment Researchers | 42.59% | 23.77x |
| Job Seekers | 44.89% | 23.48x |
| Credit Card Researchers | 43.82% | 23.25x |
| Executive and C-Suite | 33.53% | 23.10x |
| Travel Book Readers | 0.17% | 22.94x |
Composition Percentage:
The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
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APPAREL RETAILERS
The Business Decision Makers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.52x |
| Levi Strauss | 0.01% | 1.47x |
| Lorna Jane | 0.00% | 1.46x |
| American Apparel | 0.03% | 1.40x |
| Free People | 0.02% | 1.39x |
| Club Monaco | 0.01% | 1.35x |
| Hugo Boss | 0.01% | 1.33x |
| Tommy Bahama | 0.02% | 1.33x |
| Coach | 0.05% | 1.32x |
| Columbia | 0.01% | 1.31x |
Composition Percentage:
The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
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WEBSITES
The Business Decision Makers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Business Decision Makers audience is knowthis.com.
| Website | Composition | Index |
| knowthis.com | 0.12% | 79.92x |
| marketingcharts.com | 0.17% | 73.68x |
| contentfac.com | 0.13% | 73.48x |
| batimes.com | 0.15% | 72.98x |
| cmscritic.com | 0.14% | 71.81x |
| prophet.com | 0.13% | 71.36x |
| mbaskool.com | 0.90% | 70.62x |
| recruitingblogs.com | 0.24% | 70.48x |
| searchenginejournal.com | 0.19% | 69.88x |
| nonprofitmarketingguide.com | 0.17% | 69.47x |
Composition Percentage:
The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Business Decision Makers audience is Human Resources & Employee Management.
| Content Affinity | Composition | Index |
| Human Resources & Employee Management | 3.81% | 25.55x |
| Job Interview Process | 7.59% | 25.11x |
| Work Productivity | 8.29% | 23.96x |
| Assorted Topics #11640 (Business Support ToolsForm Templates) | 2.01% | 22.03x |
| Franchising | 0.80% | 21.78x |
| Home Décor, Furniture, & Decorating | 0.13% | 21.35x |
| Writing Resources | 5.89% | 21.07x |
| Learning & Development Products | 16.11% | 19.71x |
| Retail Industry News | 2.46% | 19.67x |
| Local & Travel England - East Midlands | 0.29% | 19.24x |
Composition Percentage:
The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
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DEMOGRAPHICS
The Business Decision Makers audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000
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