Dstillery Audiences

BUSINESS DECISION MAKERS

Audience Size: 5.1 Million Devices

Explore the Business Decision Makers Audience

Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Business Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Decision Makers audience is Business News Readers.

Interest Composition Index
Business News Readers 52.98% 31.12x
Executive and C-Suite 44.46% 30.49x
Tech News Enthusiasts 46.21% 29.36x
Advertising Professionals 45.94% 29.32x
Mens Fitness Publication Readers 41.16% 28.70x
Media Buying Professionals 45.40% 28.16x
Eco-Conscious Consumers 42.51% 27.88x
Indoor Cycling & Spinning Enthusiasts 43.12% 27.79x
Photography Enthusiasts 45.72% 27.67x
Credit Card Researchers 46.72% 27.58x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.79x
American Apparel 0.04% 1.70x
Madewell 0.03% 1.58x
Tommy Bahama 0.02% 1.54x
Urban Outfitters 0.05% 1.54x
Columbia 0.01% 1.49x
Express Outlets 0.01% 1.45x
Bonobos 0.01% 1.44x
REI 0.02% 1.41x
Forever 21 0.06% 1.38x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Decision Makers audience is g2crowd.com.

Website Composition Index
g2crowd.com 1.13% 29.60x
fudzilla.com 1.14% 27.83x
technologyreview.com 4.79% 27.43x
recode.net 4.02% 27.35x
pocketnow.com 1.79% 26.75x
emeraldinsight.com 1.18% 26.50x
theidleman.com 1.27% 25.19x
contentmarketinginstitute.com 1.15% 25.16x
hothardware.com 2.30% 25.02x
cmswire.com 1.24% 24.86x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Decision Makers audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 1.73% 22.26x
Human Resources & Employee Management 1.35% 19.05x
Work Productivity 2.93% 18.55x
Writing Resources 2.22% 18.03x
Home Décor, Furniture, & Decorating 0.01% 17.96x
Australia & New Zealand Media 5.76% 17.23x
Franchising 0.35% 16.91x
Learning & Development Products 6.35% 16.56x
Retail Industry News 1.37% 16.39x
Assorted Topics (Business Support ToolsForm Templates) 0.61% 16.18x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male