Dstillery Audiences

BUSINESS DECISION MAKERS

Audience Size: 3.3 Million Devices

Explore the Business Decision Makers Audience

Below you'll find more information about the Business Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Business Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Decision Makers audience is Business News Readers.

Interest Composition Index
Business News Readers 52.69% 36.36x
Executive and C-Suite 42.22% 35.83x
Tech News Enthusiasts 46.57% 34.88x
Advertising Professionals 44.13% 33.85x
Mens Fitness Publication Readers 40.54% 32.85x
Eco-Conscious Consumers 41.76% 32.81x
Photography Enthusiasts 44.56% 32.38x
Media Buying Professionals 43.70% 32.22x
Credit Card Researchers 45.21% 32.00x
Camera Review Readers 45.47% 31.99x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Interest attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Decision Makers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.35x
Mens Wearhouse 0.02% 1.06x
Carhartt 0.11% 1.02x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Location attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Decision Makers audience is fudzilla.com.

Website Composition Index
fudzilla.com 1.24% 38.09x
g2crowd.com 1.04% 36.99x
contentmarketinginstitute.com 1.08% 36.39x
cmswire.com 1.17% 35.59x
technologyreview.com 4.13% 34.20x
emeraldinsight.com 1.02% 33.51x
recode.net 3.51% 33.04x
merchantmaverick.com 2.87% 32.92x
bplans.com 1.37% 32.77x
marketingland.com 1.74% 31.28x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Web attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Decision Makers audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 1.36% 29.94x
Work Productivity 2.66% 25.00x
Human Resources & Employee Management 1.22% 24.39x
Writing Resources 1.91% 24.13x
Learning & Development Products 5.60% 22.44x
Retail Industry News 1.32% 22.30x
Teaching Abroad 0.15% 21.67x
Assorted Topics (Business Support ToolsForm Templates) 0.46% 21.55x
Online Learning 0.11% 20.94x
Franchising 0.28% 20.57x
Composition Percentage: The overlap percentage between the Business Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Business Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male