Dstillery Audiences

BUSINESS NEWS READERS

Audience Size: 2.4 Million Devices

Explore the Business News Readers Audience

Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Business News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News Readers audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 52.21% 49.37x
Executive and C-Suite 45.19% 46.00x
Business Decision Makers 51.14% 45.13x
Market Intelligence Researchers 48.77% 43.98x
Mens Fitness Publication Readers 43.87% 43.90x
Liberal News Readers 43.40% 43.83x
Financial News Readers 42.52% 43.56x
Tech News Enthusiasts 46.21% 43.54x
Media Buying Professionals 45.13% 42.58x
Techies 46.70% 42.09x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Interest attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News Readers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.31x
Victoria's Secret 0.01% 1.16x
Mens Wearhouse 0.01% 1.05x
The Childrens Place 0.01% 0.98x
Journeys 0.01% 0.95x
Carhartt 0.10% 0.93x
Old Navy 0.01% 0.79x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Location attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News Readers audience is efinancialcareers.com.

Website Composition Index
efinancialcareers.com 1.94% 50.90x
technologyreview.com 1.14% 48.91x
luxurylaunches.com 2.15% 46.84x
crn.com 1.24% 45.43x
sci-news.com 1.19% 45.23x
japantoday.com 2.74% 43.84x
designboom.com 1.34% 43.34x
connexionfrance.com 1.39% 43.14x
coindesk.com 2.20% 42.87x
moneymaven.io 1.31% 42.07x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Web attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News Readers audience is Small Business Resources.

Content Affinity Composition Index
Small Business Resources 77.15% 31.45x
Retail Industry News 0.63% 24.59x
Work Productivity 1.09% 24.13x
Marketing Professionals 1.50% 23.57x
Human Resources & Employee Management 0.53% 23.33x
Job Interview Process 0.29% 22.45x
Institutional Investing 0.49% 22.07x
Startup Investment 3.05% 21.82x
Learning & Development Products 1.59% 21.48x
Assorted Topics (Business Support ToolsForm Templates) 0.12% 20.94x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male