Dstillery Audiences

BUSINESS NEWS READERS

Audience Size: 4.7 Million Devices

Explore the Business News Readers Audience

Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Business News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News Readers audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 52.91% 33.76x
Executive and C-Suite 46.02% 31.56x
Business Decision Makers 55.44% 31.12x
Media Buying Professionals 48.35% 29.99x
Market Intelligence Researchers 46.23% 29.44x
Mens Fitness Publication Readers 41.25% 28.76x
Tech News Enthusiasts 44.50% 28.27x
Techies 41.38% 28.10x
Liberal News Readers 40.73% 27.71x
Entrepreneurs 46.78% 27.16x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Interest attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News Readers audience is American Apparel.

Location Composition Index
American Apparel 0.04% 1.77x
Bonobos 0.02% 1.71x
Patagonia 0.01% 1.65x
Madewell 0.03% 1.63x
REI 0.02% 1.60x
Urban Outfitters 0.05% 1.59x
Lululemon 0.05% 1.55x
Ann Taylor 0.02% 1.51x
Club Monaco 0.01% 1.46x
Brooks Brothers 0.04% 1.46x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Location attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News Readers audience is recode.net.

Website Composition Index
recode.net 4.70% 32.56x
technologyreview.com 5.10% 29.84x
geeky-gadgets.com 1.15% 29.28x
finsmes.com 1.16% 29.26x
g2crowd.com 1.09% 29.02x
pocketnow.com 1.88% 28.64x
entrepreneur.com 20.69% 28.49x
cmswire.com 1.39% 28.32x
contentmarketinginstitute.com 1.27% 28.23x
fudzilla.com 1.13% 28.03x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Web attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News Readers audience is Small Business Resources.

Content Affinity Composition Index
Small Business Resources 80.55% 22.49x
Work Productivity 3.21% 20.32x
Retail Industry News 1.69% 20.24x
Human Resources & Employee Management 1.43% 20.24x
Marketing Professionals 4.25% 18.89x
Startup Investment 7.88% 17.99x
Job Interview Process 1.36% 17.54x
Australia & New Zealand Media 5.56% 16.64x
Writing Resources 2.01% 16.27x
Home Décor, Furniture, & Decorating 0.01% 16.16x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male