Dstillery Audiences

BUSINESS NEWS READERS

Audience Size: 2.1 Million Devices

Explore the Business News Readers Audience

Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Business News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News Readers audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 46.69% 46.16x
Executive and C-Suite 38.75% 41.87x
Business Decision Makers 47.23% 41.23x
Mens Fitness Publication Readers 40.02% 40.22x
Financial News Readers 38.99% 39.08x
Media Buying Professionals 40.09% 38.89x
Liberal News Readers 39.77% 38.36x
Market Intelligence Researchers 44.63% 37.97x
Tech News Enthusiasts 41.58% 36.91x
United Kingdom News Readers 43.30% 36.74x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Interest attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News Readers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.84x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Location attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News Readers audience is luxurycolumnist.com.

Website Composition Index
luxurycolumnist.com 1.32% 47.49x
theboutiqueadventurer.com 1.30% 46.60x
japantoday.com 1.23% 45.15x
androidpolice.com 4.23% 41.80x
manrepeller.com 3.39% 41.40x
nationalmemo.com 2.16% 39.95x
arynews.tv 2.51% 39.77x
thefinancialdiet.com 1.45% 37.60x
ekathimerini.com 2.02% 36.74x
luxurylaunches.com 6.21% 36.38x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Web attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News Readers audience is Small Business Resources.

Content Affinity Composition Index
Small Business Resources 69.49% 36.24x
London Tourism & Events 0.08% 24.40x
Learning & Development Products 0.57% 22.39x
Job Interview Process 0.14% 21.96x
Marketing Professionals 0.65% 21.55x
Retail Industry News 0.23% 21.35x
Business News & Information Readers 0.67% 21.16x
Institutional Investing 0.13% 21.04x
Australia & New Zealand Media 3.26% 20.86x
Assorted Topics (Television, Origami, Men's Health) 1.57% 20.01x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male