BUSINESS NEWS READERS

Audience Size: 2.4 Million Devices

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Explore the Business News Readers Audience

Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Business News Readers audience.

INTERESTS

The Business News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News Readers audience is Advertising Professionals.

Interest	Composition	Index
Advertising Professionals	48.01%	49.48x
Business Decision Makers	49.12%	44.91x
Executive and C-Suite	39.63%	44.70x
Mens Fitness Publication Readers	40.81%	43.25x
Market Intelligence Researchers	45.96%	42.58x
Financial News Readers	39.69%	42.07x
Techies	45.85%	41.09x
Tech News Enthusiasts	43.10%	41.02x
Media Buying Professionals	40.79%	41.00x
Liberal News Readers	40.01%	40.94x

Composition Percentage: The overlap percentage between the Business News Readers audience and the Interest attribute.

Index: A comparison of the Business News Readers audience to the internet population.

APPAREL RETAILERS

The Business News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News Readers audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.02%	1.82x
J. Crew	0.02%	1.72x
White House Black Market	0.03%	1.59x
Gap	0.02%	1.43x
Chicos	0.03%	1.43x
Express	0.03%	1.41x
American Eagle Outfitters	0.02%	1.35x
LOFT	0.02%	1.32x
Victoria's Secret	0.04%	1.29x
Jos A. Bank Clothiers	0.02%	1.27x

Composition Percentage: The overlap percentage between the Business News Readers audience and the Location attribute.

Index: A comparison of the Business News Readers audience to the internet population.

WEBSITES

The Business News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News Readers audience is luxurycolumnist.com.

Website	Composition	Index
luxurycolumnist.com	1.63%	43.11x
arynews.tv	1.72%	41.77x
nationalmemo.com	1.70%	41.14x
manrepeller.com	2.02%	41.09x
androidpolice.com	2.16%	41.07x
theboutiqueadventurer.com	1.53%	38.81x
ekathimerini.com	1.41%	38.55x
luxurylaunches.com	6.00%	36.19x
ft.com	1.91%	35.75x
neurosciencenews.com	8.17%	35.08x

Composition Percentage: The overlap percentage between the Business News Readers audience and the Web attribute.

Index: A comparison of the Business News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News Readers audience is Small Business Resources.

Content Affinity	Composition	Index
Small Business Resources	77.91%	30.81x
Australia & New Zealand Media	2.93%	21.10x
Assorted Topics (Television, Origami, Men's Health)	1.54%	20.68x
Learning & Development Products	0.29%	19.75x
Retail Industry News	0.12%	19.49x
Business News & Information Readers	0.30%	19.37x
Marketing Professionals	0.43%	18.84x
Institutional Investing	0.08%	18.66x
Assorted Topics (Power Trains, Drones, Web Design)	0.50%	18.00x
Data Centers	1.05%	17.90x

Composition Percentage: The overlap percentage between the Business News Readers audience and the Content Affinity attribute.

Index: A comparison of the Business News Readers audience to the internet population.

DEMOGRAPHICS

The Business News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male