Dstillery Audiences

BUSINESS NEWS READERS

Audience Size: 2.7 Million Devices

Explore the Business News Readers Audience

Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Business News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News Readers audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 46.14% 31.51x
Media Buying Professionals 46.43% 30.46x
Business Decision Makers 51.72% 29.23x
Executive and C-Suite 42.60% 28.49x
SEO Specialists 46.17% 25.04x
Liberal News Readers 30.11% 24.92x
Market Intelligence Researchers 38.07% 24.80x
Mens Fitness Publication Readers 34.13% 24.75x
Tech News Enthusiasts 35.54% 24.52x
Financial News Readers 31.08% 23.94x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Interest attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News Readers audience is Lululemon.

Location Composition Index
Lululemon 0.11% 1.80x
Jos A. Bank Clothiers 0.29% 1.44x
Mens Wearhouse 0.37% 1.15x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Location attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News Readers audience is stridenation.com.

Website Composition Index
stridenation.com 2.10% 86.72x
thyblackman.com 1.61% 73.74x
martechadvisor.com 1.15% 72.11x
ycombinator.com 1.37% 70.67x
fastcodesign.com 3.03% 66.84x
martechtoday.com 1.50% 58.60x
ama.org 1.67% 55.69x
openviewpartners.com 1.14% 55.39x
contentmarketinginstitute.com 2.86% 54.50x
holmesreport.com 1.06% 54.23x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Web attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News Readers audience is Human Resources & Employee Management.

Content Affinity Composition Index
Human Resources & Employee Management 3.46% 28.67x
Work Productivity 8.07% 28.64x
Retail Industry News 3.04% 25.33x
Marketing Professionals 10.31% 23.89x
Writing Resources 4.77% 20.62x
Philanthropy - Nonprofits 2.07% 20.46x
Startup Investment 16.07% 20.25x
Institutional Investing 3.40% 19.92x
Small Business Resources 87.04% 19.75x
Job Interview Process 4.06% 18.81x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male