BUSINESS NEWS READERS

Audience Size: 3.7 Million Devices

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Explore the Business News Readers Audience

Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Business News Readers audience.

INTERESTS

The Business News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News Readers audience is Advertising Professionals.

Interest	Composition	Index
Advertising Professionals	51.94%	42.70x
Business Decision Makers	54.95%	40.51x
Executive and C-Suite	45.86%	39.64x
Media Buying Professionals	48.31%	39.12x
Market Intelligence Researchers	45.40%	36.75x
Entrepreneurs	47.23%	35.15x
Mens Fitness Publication Readers	41.61%	34.80x
Tech News Enthusiasts	44.29%	34.66x
Liberal News Readers	38.76%	34.36x
Financial News Readers	38.22%	34.18x

Composition Percentage: The overlap percentage between the Business News Readers audience and the Interest attribute.

Index: A comparison of the Business News Readers audience to the internet population.

APPAREL RETAILERS

The Business News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News Readers audience is Supreme.

Location	Composition	Index
Supreme	0.02%	3.21x
Everlane	0.01%	2.78x
Bonobos	0.19%	2.37x
Lorna Jane	0.01%	2.09x
Topshop	0.04%	1.89x
Patagonia	0.02%	1.73x
Madewell	0.02%	1.72x
Club Monaco	0.02%	1.61x
REI	0.02%	1.56x
Jos A. Bank Clothiers	0.40%	1.55x

Composition Percentage: The overlap percentage between the Business News Readers audience and the Location attribute.

Index: A comparison of the Business News Readers audience to the internet population.

WEBSITES

The Business News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News Readers audience is recode.net.

Website	Composition	Index
recode.net	8.61%	40.33x
yankodesign.com	1.26%	37.41x
pymnts.com	1.21%	37.08x
entrepreneur.com	24.45%	36.81x
wordstream.com	2.44%	36.73x
geeky-gadgets.com	1.08%	36.72x
finsmes.com	1.51%	36.69x
wework.com	1.25%	36.56x
industryweek.com	1.05%	36.28x
moneyish.com	1.56%	36.01x

Composition Percentage: The overlap percentage between the Business News Readers audience and the Web attribute.

Index: A comparison of the Business News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News Readers audience is Work Productivity.

Content Affinity	Composition	Index
Work Productivity	4.15%	24.95x
Human Resources & Employee Management	1.90%	23.63x
Retail Industry News	2.25%	22.47x
Small Business Resources	84.76%	22.19x
Marketing Professionals	6.04%	21.25x
Startup Investment	10.71%	19.12x
Job Interview Process	2.10%	18.92x
Writing Resources	2.75%	18.54x
Philanthropy - Nonprofits	1.09%	18.01x
Institutional Investing	2.54%	17.42x

Composition Percentage: The overlap percentage between the Business News Readers audience and the Content Affinity attribute.

Index: A comparison of the Business News Readers audience to the internet population.

DEMOGRAPHICS

The Business News Readers audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male