BUSINESS NEWS READERS

Audience Size: 1 Million Devices

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Explore the Business News Readers Audience

Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Business News Readers audience.

INTERESTS

The Business News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News Readers audience is Advertising Professionals.

Interest	Composition	Index
Advertising Professionals	38.06%	80.47x
Mens Fitness Publication Readers	23.75%	74.80x
Women's Fitness Enthusiasts	20.77%	64.57x
Eco-Conscious Consumers	19.63%	64.24x
Women's Health Researchers	21.08%	63.46x
Home Design Enthusiasts	20.92%	61.35x
Women’s Lifestyle Blogs Researchers	21.25%	59.14x
United Kingdom News Readers	37.67%	58.97x
Men's Health Researchers	18.62%	58.66x
Tech News Enthusiasts	36.06%	57.97x

Composition Percentage: The overlap percentage between the Business News Readers audience and the Interest attribute.

Index: A comparison of the Business News Readers audience to the internet population.

APPAREL RETAILERS

The Business News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News Readers audience is Patagonia.

Location	Composition	Index
Patagonia	0.01%	2.21x
Lululemon	0.02%	1.93x
Lane Bryant	0.01%	1.57x
White House Black Market	0.02%	1.46x
Hollister	0.01%	1.46x
American Apparel	0.01%	1.43x
Old Navy	0.03%	1.37x
H&M	0.02%	1.35x
Chicos	0.02%	1.35x
Gymboree	0.02%	1.26x

Composition Percentage: The overlap percentage between the Business News Readers audience and the Location attribute.

Index: A comparison of the Business News Readers audience to the internet population.

WEBSITES

The Business News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News Readers audience is fitwirr.com.

Website	Composition	Index
fitwirr.com	4.49%	66.53x
thenewstack.io	1.03%	65.42x
cityam.com	4.79%	62.56x
fastcompany.com	77.41%	59.10x
luxurycolumnist.com	2.84%	57.23x
3quarksdaily.com	1.69%	55.65x
theconversation.com	1.90%	49.86x
theboutiqueadventurer.com	2.49%	48.27x
dezeen.com	1.81%	48.00x
algemeiner.com	2.08%	45.82x

Composition Percentage: The overlap percentage between the Business News Readers audience and the Web attribute.

Index: A comparison of the Business News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News Readers audience is Small Business Resources.

Content Affinity	Composition	Index
Small Business Resources	75.13%	66.45x
Assorted Topics (Television, Origami, Men's Health)	1.16%	36.78x
Australia & New Zealand Media	2.68%	29.35x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity)	8.85%	25.04x
Asia Travel	13.00%	22.03x
Canada Shopping - Kitchenware	0.23%	20.93x
Quebec Vacations	1.49%	20.90x
Photography	9.11%	20.78x
Assorted Topics (Power Trains, Drones, Web Design)	0.13%	20.43x
Liberal Media	36.63%	19.72x

Composition Percentage: The overlap percentage between the Business News Readers audience and the Content Affinity attribute.

Index: A comparison of the Business News Readers audience to the internet population.

DEMOGRAPHICS

The Business News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male