Dstillery Audiences

BUSINESS NEWS READERS

Audience Size: 1.2 Million Devices

Explore the Business News Readers Audience

Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Business News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News Readers audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 40.82% 59.31x
Business Decision Makers 42.38% 51.90x
Mens Fitness Publication Readers 29.62% 51.25x
Financial News Readers 29.25% 49.97x
Executive and C-Suite 27.37% 47.93x
Liberal News Readers 27.73% 45.85x
Eco-Conscious Consumers 22.71% 45.52x
Women's Fitness Enthusiasts 24.82% 45.41x
United Kingdom News Readers 39.07% 44.85x
Women’s Lifestyle Blogs Researchers 26.45% 44.79x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Interest attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News Readers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.81x
Chicos 0.02% 1.60x
Lane Bryant 0.01% 1.51x
White House Black Market 0.02% 1.40x
Talbots 0.01% 1.39x
LOFT 0.02% 1.34x
Hollister 0.01% 1.33x
Aeropostale 0.02% 1.25x
The Childrens Place 0.02% 1.21x
Banana Republic 0.01% 1.07x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Location attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News Readers audience is fitwirr.com.

Website Composition Index
fitwirr.com 3.93% 50.14x
thenewstack.io 1.58% 48.04x
luxurycolumnist.com 2.68% 47.50x
theconversation.com 2.46% 45.41x
dailygalaxy.com 1.57% 45.09x
3quarksdaily.com 1.33% 44.46x
theboutiqueadventurer.com 2.26% 43.52x
fastcompany.com 80.63% 41.56x
cityam.com 5.21% 40.03x
psypost.org 10.91% 37.02x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Web attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News Readers audience is Small Business Resources.

Content Affinity Composition Index
Small Business Resources 76.78% 45.46x
Assorted Topics (Television, Origami, Men's Health) 1.06% 25.32x
Australia & New Zealand Media 1.72% 22.81x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 5.29% 19.78x
Data Centers 0.72% 18.69x
Asia Travel 15.41% 18.53x
Liberal Media 40.07% 18.02x
Marketing Professionals 0.16% 17.61x
Travel, Food, Fashion & Fitness 2.20% 17.36x
Photography 9.36% 17.17x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male