Dstillery Audiences

BUSINESS NEWS READERS

Audience Size: 1.4 Million Devices

Explore the Business News Readers Audience

Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Business News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News Readers audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 49.91% 109.86x
Executive and C-Suite 45.66% 106.30x
Mens Fitness Publication Readers 45.83% 101.82x
Financial News Readers 41.91% 101.42x
Market Intelligence Researchers 47.53% 100.81x
Liberal News Readers 43.44% 100.55x
Business Decision Makers 53.49% 99.52x
Boston Trip Planners 43.78% 98.22x
Media Buying Professionals 45.32% 97.17x
Tech News Enthusiasts 43.10% 95.77x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Interest attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News Readers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.02x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Location attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News Readers audience is luxurylaunches.com.

Website Composition Index
luxurylaunches.com 3.24% 47.23x
efinancialcareers.com 1.13% 43.61x
japantoday.com 1.78% 38.91x
forexlive.com 1.02% 36.65x
geeky-gadgets.com 1.81% 36.63x
coindesk.com 1.33% 36.38x
arynews.tv 2.90% 35.79x
mobilesyrup.com 1.01% 35.73x
nationalmemo.com 2.45% 35.66x
androidpolice.com 6.77% 35.21x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Web attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News Readers audience is Small Business Resources.

Content Affinity Composition Index
Small Business Resources 75.13% 55.08x
Australia & New Zealand Media 3.58% 41.90x
Smart Travel 3.07% 35.04x
Video Content Sites 2.90% 33.09x
Asia Travel 25.89% 31.43x
Ireland Cluster 8.69% 31.07x
Alaska Cluster 2.56% 29.20x
Middle East News 3.92% 28.24x
Finance & Accounting Cluster 8.18% 28.17x
Liberal Media 36.29% 27.55x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male