Dstillery Audiences

BUSINESS NEWS READERS

Audience Size: 3.2 Million Devices

Explore the Business News Readers Audience

Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Business News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News Readers audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 51.00% 39.11x
Business Decision Makers 52.96% 36.36x
Executive and C-Suite 42.53% 36.10x
Media Buying Professionals 45.58% 33.62x
Market Intelligence Researchers 45.87% 32.97x
Tech News Enthusiasts 43.14% 32.32x
Mens Fitness Publication Readers 39.75% 32.22x
Techies 42.34% 31.66x
Liberal News Readers 39.07% 30.99x
Financial News Readers 38.54% 30.21x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Interest attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News Readers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.40x
Carhartt 0.11% 1.09x
Mens Wearhouse 0.01% 0.95x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Location attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News Readers audience is finsmes.com.

Website Composition Index
finsmes.com 1.05% 38.98x
contentmarketinginstitute.com 1.13% 38.29x
cmswire.com 1.26% 38.28x
recode.net 3.94% 37.40x
fudzilla.com 1.18% 36.20x
technologyreview.com 4.23% 35.24x
marketingland.com 1.88% 33.92x
retailwire.com 1.53% 31.96x
efinancialcareers.com 4.85% 31.12x
kdnuggets.com 1.64% 30.92x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Web attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News Readers audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 2.87% 27.06x
Small Business Resources 85.18% 27.00x
Retail Industry News 1.55% 26.13x
Human Resources & Employee Management 1.29% 25.76x
Marketing Professionals 3.79% 25.06x
Job Interview Process 1.08% 23.75x
Startup Investment 7.33% 23.06x
Institutional Investing 1.66% 21.71x
Writing Resources 1.67% 21.04x
Franchising 0.28% 20.68x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male