Dstillery Audiences

BUSINESS NEWS READERS

Audience Size: 3.2 Million Devices

Explore the Business News Readers Audience

Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Business News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News Readers audience is Media Buying Professionals.

Interest Composition Index
Media Buying Professionals 46.43% 22.00x
Advertising Professionals 45.57% 21.83x
Executive and C-Suite 41.19% 21.16x
Business Decision Makers 49.74% 21.00x
SEO Specialists 49.32% 19.64x
Liberal News Readers 28.83% 18.63x
Mens Fitness Publication Readers 30.13% 17.99x
Market Intelligence Researchers 35.90% 17.99x
Financial News Readers 29.32% 17.51x
Financial Business Intelligence Researchers 30.56% 17.39x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Interest attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News Readers audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 2.65x
Joe's Jeans 0.01% 2.54x
Club Monaco 0.01% 2.11x
American Apparel 0.04% 2.11x
Intermix 0.01% 2.10x
Hugo Boss 0.02% 2.05x
Patagonia 0.01% 1.91x
Calvin Klein 0.01% 1.88x
Madewell 0.02% 1.75x
Ralph Lauren 0.01% 1.67x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Location attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News Readers audience is newscred.com.

Website Composition Index
newscred.com 0.37% 74.60x
fortuneconferences.com 0.14% 73.02x
prophet.com 0.12% 68.55x
ppchero.com 0.14% 67.71x
muckercapital.com 0.11% 67.50x
searchenginejournal.com 0.18% 67.19x
alleywatch.com 0.27% 66.49x
streetfightmag.com 0.11% 66.40x
drift.com 0.11% 65.47x
contentfac.com 0.11% 64.83x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Web attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News Readers audience is Human Resources & Employee Management.

Content Affinity Composition Index
Human Resources & Employee Management 3.63% 23.17x
Work Productivity 8.33% 22.79x
Retail Industry News 2.76% 20.33x
Small Business Resources 76.53% 20.08x
Marketing Professionals 10.61% 19.33x
Home Décor, Furniture, & Decorating 0.12% 18.83x
Startup Investment 14.33% 18.30x
Cosmetics Business 1.46% 17.65x
Local & Travel England - East Midlands 0.29% 16.77x
Philanthropy - Nonprofits 2.12% 16.59x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News Readers audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999