Dstillery Audiences

BUSINESS NEWS READERS

Audience Size: 3 Million Devices

Explore the Business News Readers Audience

Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Business News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News Readers audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 52.36% 40.44x
Business Decision Makers 51.32% 37.65x
Executive and C-Suite 44.21% 37.05x
Media Buying Professionals 44.71% 35.56x
Market Intelligence Researchers 46.22% 35.55x
Tech News Enthusiasts 45.84% 33.93x
Mens Fitness Publication Readers 44.83% 33.44x
Liberal News Readers 42.09% 33.15x
Techies 45.62% 33.03x
Financial News Readers 41.09% 32.95x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Interest attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News Readers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.19x
Maurices 0.01% 1.03x
Carhartt 0.13% 0.98x
Old Navy 0.01% 0.94x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Location attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News Readers audience is recode.net.

Website Composition Index
recode.net 2.60% 39.04x
marketingland.com 1.38% 38.17x
technologyreview.com 3.06% 37.57x
kdnuggets.com 1.30% 36.33x
retailwire.com 1.29% 36.24x
efinancialcareers.com 4.02% 36.13x
infoq.com 1.08% 33.39x
singularityhub.com 1.15% 32.93x
luxurylaunches.com 1.41% 32.68x
star2.com 1.11% 32.05x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Web attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News Readers audience is Small Business Resources.

Content Affinity Composition Index
Small Business Resources 84.58% 28.22x
Work Productivity 2.12% 27.34x
Human Resources & Employee Management 1.10% 27.26x
Retail Industry News 1.23% 27.01x
Marketing Professionals 2.94% 25.08x
Job Interview Process 0.80% 24.76x
Institutional Investing 1.26% 23.43x
Startup Investment 5.95% 22.84x
Assorted Topics (Business Support ToolsForm Templates) 0.30% 22.54x
Writing Resources 1.29% 21.75x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male