Dstillery Audiences

BUSINESS NEWS READERS

Audience Size: 1.3 Million Devices

Explore the Business News Readers Audience

Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Business News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News Readers audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 40.12% 63.23x
Mens Fitness Publication Readers 28.04% 60.15x
Women’s Lifestyle Blogs Researchers 13.50% 58.61x
United Kingdom News Readers 27.46% 58.18x
Retired Government Employees 14.62% 55.86x
Women's Fitness Enthusiasts 25.00% 52.05x
Women's Health Researchers 25.79% 51.27x
Small Business Opportunity Researchers 15.83% 51.01x
Men's Health Researchers 21.75% 50.41x
Luxury Second Home Owners 14.00% 47.01x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Interest attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News Readers audience is Journeys.

Location Composition Index
Journeys 0.01% 1.52x
Zumiez 0.01% 1.24x
Maurices 0.02% 0.96x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Location attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News Readers audience is fitwirr.com.

Website Composition Index
fitwirr.com 3.13% 71.05x
fastcompany.com 43.58% 61.91x
cityam.com 3.37% 61.24x
timescolonist.com 3.21% 51.17x
techrepublic.com 1.49% 49.12x
huffingtonpost.ca 2.62% 48.58x
thechronicleherald.ca 1.07% 47.83x
threatpost.com 1.17% 46.31x
rappler.com 1.69% 44.33x
3quarksdaily.com 1.34% 43.75x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Web attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News Readers audience is Small Business Resources.

Content Affinity Composition Index
Small Business Resources 38.02% 63.08x
Assorted Topics (Television, Origami, Men's Health) 0.76% 29.96x
Australia & New Zealand Media 3.79% 28.92x
Quebec Vacations 1.25% 26.44x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 8.66% 25.12x
Asia Travel 10.06% 21.38x
Data Centers 0.36% 21.31x
Local & Travel England - North Midlands 0.11% 21.27x
Canada Tax and Finance Research Cluster 0.49% 18.54x
Vancouver British Columbia Research Cluster 1.25% 18.22x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male