Dstillery Audiences

BUSINESS NEWS READERS

Audience Size: 3.3 Million Devices

Explore the Business News Readers Audience

Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Business News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News Readers audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 50.28% 41.49x
Business Decision Makers 52.97% 40.17x
Media Buying Professionals 47.72% 39.04x
Executive and C-Suite 46.46% 38.17x
Entrepreneurs 45.93% 35.40x
Market Intelligence Researchers 42.99% 34.91x
Tech News Enthusiasts 40.00% 34.18x
Mens Fitness Publication Readers 38.35% 33.94x
Liberal News Readers 35.12% 33.45x
Techies 37.15% 33.06x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Interest attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News Readers audience is Supreme.

Location Composition Index
Supreme 0.03% 3.17x
Everlane 0.02% 3.14x
Bonobos 0.18% 2.34x
REI 0.04% 1.90x
Topshop 0.03% 1.74x
Armani 0.05% 1.62x
Club Monaco 0.02% 1.62x
Patagonia 0.03% 1.58x
Jos A. Bank Clothiers 0.46% 1.56x
Urban Outfitters 0.09% 1.55x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Location attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News Readers audience is stridenation.com.

Website Composition Index
stridenation.com 1.38% 61.66x
thyblackman.com 1.25% 52.42x
fastcodesign.com 1.70% 42.86x
marketingweek.com 1.49% 37.80x
ssir.org 1.00% 36.52x
pymnts.com 1.78% 36.32x
wordstream.com 3.65% 36.18x
martechtoday.com 1.22% 36.03x
entrepreneur.com 26.81% 34.42x
geeky-gadgets.com 1.30% 34.10x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Web attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News Readers audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 5.86% 26.76x
Human Resources & Employee Management 2.58% 25.64x
Retail Industry News 2.81% 22.78x
Marketing Professionals 8.11% 21.92x
Small Business Resources 87.94% 19.81x
Writing Resources 3.81% 19.70x
Startup Investment 13.48% 19.44x
Home Décor, Furniture, & Decorating 0.04% 19.32x
Cosmetics Business 0.82% 19.32x
Philanthropy - Nonprofits 1.57% 19.09x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male