Dstillery Audiences

BUSINESS NEWS READERS

Audience Size: 3.9 Million Devices

Explore the Business News Readers Audience

Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Business News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News Readers audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 52.36% 43.72x
Business Decision Makers 54.11% 41.51x
Executive and C-Suite 44.66% 41.25x
Media Buying Professionals 47.00% 40.09x
Market Intelligence Researchers 44.99% 38.44x
Tech News Enthusiasts 44.01% 36.00x
Mens Fitness Publication Readers 41.26% 35.92x
Entrepreneurs 46.51% 35.81x
Liberal News Readers 38.28% 35.63x
Financial News Readers 37.89% 35.25x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Interest attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News Readers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.14x
Bonobos 0.02% 2.06x
Free People 0.03% 1.79x
Madewell 0.03% 1.77x
Uniqlo 0.02% 1.73x
The North Face 0.02% 1.73x
American Apparel 0.03% 1.70x
Urban Outfitters 0.04% 1.70x
Zara 0.02% 1.64x
Lululemon 0.04% 1.58x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Location attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News Readers audience is recode.net.

Website Composition Index
recode.net 6.50% 43.67x
yankodesign.com 1.04% 42.40x
moneyish.com 1.21% 38.73x
g2crowd.com 1.57% 38.60x
pocketnow.com 2.50% 38.38x
entrepreneur.com 23.56% 38.35x
geeky-gadgets.com 1.43% 37.81x
technologyreview.com 6.97% 37.22x
nylon.com 1.09% 36.97x
americanbanker.com 1.11% 36.54x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Web attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News Readers audience is Small Business Resources.

Content Affinity Composition Index
Small Business Resources 84.39% 24.52x
Retail Industry News 2.07% 23.82x
Work Productivity 3.94% 23.70x
Human Resources & Employee Management 1.80% 23.37x
Marketing Professionals 5.35% 21.63x
Startup Investment 9.61% 20.30x
Job Interview Process 1.72% 20.04x
Writing Resources 2.46% 19.04x
Australia & New Zealand Media 5.86% 18.54x
Institutional Investing 2.36% 17.99x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male