Explore the Business News Readers Audience
Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Business News Readers audience.
INTERESTS
The Business News Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Business News Readers audience is Advertising Professionals.
| Interest | Composition | Index |
| Advertising Professionals | 52.91% | 33.76x |
| Executive and C-Suite | 46.02% | 31.56x |
| Business Decision Makers | 55.44% | 31.12x |
| Media Buying Professionals | 48.35% | 29.99x |
| Market Intelligence Researchers | 46.23% | 29.44x |
| Mens Fitness Publication Readers | 41.25% | 28.76x |
| Tech News Enthusiasts | 44.50% | 28.27x |
| Techies | 41.38% | 28.10x |
| Liberal News Readers | 40.73% | 27.71x |
| Entrepreneurs | 46.78% | 27.16x |
Composition Percentage:
The overlap percentage between the Business News Readers audience and the Interest attribute.
Index: A comparison of the Business News Readers audience to the internet population.
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APPAREL RETAILERS
The Business News Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Business News Readers audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.04% | 1.77x |
| Bonobos | 0.02% | 1.71x |
| Patagonia | 0.01% | 1.65x |
| Madewell | 0.03% | 1.63x |
| REI | 0.02% | 1.60x |
| Urban Outfitters | 0.05% | 1.59x |
| Lululemon | 0.05% | 1.55x |
| Ann Taylor | 0.02% | 1.51x |
| Club Monaco | 0.01% | 1.46x |
| Brooks Brothers | 0.04% | 1.46x |
Composition Percentage:
The overlap percentage between the Business News Readers audience and the Location attribute.
Index: A comparison of the Business News Readers audience to the internet population.
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WEBSITES
The Business News Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Business News Readers audience is recode.net.
| Website | Composition | Index |
| recode.net | 4.70% | 32.56x |
| technologyreview.com | 5.10% | 29.84x |
| geeky-gadgets.com | 1.15% | 29.28x |
| finsmes.com | 1.16% | 29.26x |
| g2crowd.com | 1.09% | 29.02x |
| pocketnow.com | 1.88% | 28.64x |
| entrepreneur.com | 20.69% | 28.49x |
| cmswire.com | 1.39% | 28.32x |
| contentmarketinginstitute.com | 1.27% | 28.23x |
| fudzilla.com | 1.13% | 28.03x |
Composition Percentage:
The overlap percentage between the Business News Readers audience and the Web attribute.
Index: A comparison of the Business News Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Business News Readers audience is Small Business Resources.
| Content Affinity | Composition | Index |
| Small Business Resources | 80.55% | 22.49x |
| Work Productivity | 3.21% | 20.32x |
| Retail Industry News | 1.69% | 20.24x |
| Human Resources & Employee Management | 1.43% | 20.24x |
| Marketing Professionals | 4.25% | 18.89x |
| Startup Investment | 7.88% | 17.99x |
| Job Interview Process | 1.36% | 17.54x |
| Australia & New Zealand Media | 5.56% | 16.64x |
| Writing Resources | 2.01% | 16.27x |
| Home Décor, Furniture, & Decorating | 0.01% | 16.16x |
Composition Percentage:
The overlap percentage between the Business News Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News Readers audience to the internet population.
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DEMOGRAPHICS
The Business News Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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