Dstillery Audiences

BUSINESS NEWS READERS

Audience Size: 2.4 Million Devices

Explore the Business News Readers Audience

Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Business News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News Readers audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 53.87% 35.19x
Executive and C-Suite 43.82% 33.56x
Business Decision Makers 52.43% 32.57x
Market Intelligence Researchers 47.03% 31.01x
Media Buying Professionals 45.78% 30.78x
Tech News Enthusiasts 46.68% 30.37x
Mens Fitness Publication Readers 45.90% 29.85x
Financial News Readers 41.96% 29.85x
Liberal News Readers 43.32% 29.75x
Techies 46.00% 29.40x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Interest attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News Readers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.63x
White House Black Market 0.01% 1.52x
Dressbarn 0.01% 1.47x
Mens Wearhouse 0.01% 1.28x
Chicos 0.01% 1.25x
Express 0.01% 1.23x
Victoria's Secret 0.01% 1.05x
Old Navy 0.01% 1.03x
Journeys 0.01% 1.02x
Carhartt 0.14% 1.00x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Location attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News Readers audience is recode.net.

Website Composition Index
recode.net 1.90% 35.71x
marketingland.com 1.02% 35.62x
kdnuggets.com 1.07% 35.07x
efinancialcareers.com 3.40% 35.03x
technologyreview.com 2.25% 34.79x
retailwire.com 1.11% 34.59x
star2.com 1.00% 31.18x
crn.com 2.08% 31.17x
designboom.com 2.43% 30.46x
luxurylaunches.com 1.93% 30.36x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Web attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News Readers audience is Small Business Resources.

Content Affinity Composition Index
Small Business Resources 82.60% 24.39x
Work Productivity 1.77% 22.65x
Retail Industry News 1.06% 22.58x
Marketing Professionals 2.67% 21.99x
Institutional Investing 1.07% 21.97x
Human Resources & Employee Management 0.88% 21.39x
Job Interview Process 0.62% 20.72x
Startup Investment 5.08% 19.53x
Assorted Topics (Business Support ToolsForm Templates) 0.22% 19.03x
Learning & Development Products 2.74% 18.69x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male