Dstillery Audiences

BUSINESS NEWS READERS

Audience Size: 1.8 Million Devices

Explore the Business News Readers Audience

Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Business News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News Readers audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 43.78% 56.01x
Business Decision Makers 45.02% 51.34x
Mens Fitness Publication Readers 34.55% 48.70x
Executive and C-Suite 32.98% 46.91x
Market Intelligence Researchers 41.21% 46.84x
Financial News Readers 33.39% 45.85x
Tech News Enthusiasts 38.60% 45.73x
Techies 43.53% 45.57x
United Kingdom News Readers 40.20% 45.16x
Liberal News Readers 34.26% 44.80x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Interest attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News Readers audience is Madewell.

Location Composition Index
Madewell 0.01% 2.09x
Coach 0.01% 1.27x
Lululemon 0.01% 1.27x
Jos A. Bank Clothiers 0.02% 1.27x
Mens Wearhouse 0.03% 1.23x
LOFT 0.02% 1.16x
Eddie Bauer 0.01% 1.13x
Hollister 0.02% 1.08x
J. Crew 0.01% 1.06x
Buckle 0.03% 1.04x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Location attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News Readers audience is nationalmemo.com.

Website Composition Index
nationalmemo.com 1.46% 53.81x
arynews.tv 1.09% 50.63x
luxurycolumnist.com 2.33% 47.63x
ft.com 1.55% 47.55x
theboutiqueadventurer.com 1.97% 47.26x
3quarksdaily.com 1.12% 42.08x
dailygalaxy.com 2.99% 41.89x
fitwirr.com 3.75% 40.05x
neurosciencenews.com 7.11% 39.80x
boxrox.com 4.41% 39.68x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Web attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News Readers audience is Small Business Resources.

Content Affinity Composition Index
Small Business Resources 78.71% 36.44x
Assorted Topics (Television, Origami, Men's Health) 1.23% 24.09x
Australia & New Zealand Media 1.93% 21.74x
Learning & Development Products 0.12% 19.76x
Assorted Topics (Power Trains, Drones, Web Design) 0.33% 18.90x
Data Centers 0.89% 18.86x
Asia Travel 19.24% 17.98x
Liberal Media 43.46% 17.29x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.20% 17.23x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 3.99% 17.20x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male