Dstillery Audiences

BUSINESS NEWS READERS

Audience Size: 2.8 Million Devices

Explore the Business News Readers Audience

Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Business News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News Readers audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 46.35% 65.50x
Media Buying Professionals 45.92% 63.26x
Business Decision Makers 51.91% 61.62x
Executive and C-Suite 45.34% 57.37x
Entrepreneurs 43.09% 57.10x
Market Intelligence Researchers 38.96% 52.79x
Mens Fitness Publication Readers 34.17% 52.26x
Tech News Enthusiasts 36.14% 51.68x
Liberal News Readers 31.81% 50.61x
Techies 32.25% 49.66x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Interest attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News Readers audience is Everlane.

Location Composition Index
Everlane 0.02% 3.52x
Supreme 0.03% 2.69x
Kate Spade 0.03% 2.46x
Intermix 0.02% 2.41x
Patagonia 0.04% 2.39x
Bonobos 0.10% 2.31x
Topshop 0.02% 2.18x
Calvin Klein 0.01% 2.18x
Uniqlo 0.02% 2.11x
Levi Strauss 0.02% 2.08x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Location attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News Readers audience is stridenation.com.

Website Composition Index
stridenation.com 1.99% 87.72x
thyblackman.com 1.51% 75.89x
ycombinator.com 1.12% 70.95x
fastcodesign.com 2.34% 62.19x
ama.org 1.29% 54.69x
martechtoday.com 1.41% 52.18x
pymnts.com 2.44% 50.60x
entrepreneur.com 29.45% 50.32x
openviewpartners.com 1.09% 50.29x
prnewsonline.com 1.12% 50.10x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Web attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News Readers audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 7.51% 34.39x
Human Resources & Employee Management 3.27% 33.67x
Retail Industry News 3.08% 28.97x
Marketing Professionals 9.94% 28.13x
Cosmetics Business 1.13% 25.54x
Writing Resources 4.61% 24.77x
Home Décor, Furniture, & Decorating 0.05% 24.57x
Startup Investment 16.22% 24.15x
Philanthropy - Nonprofits 1.98% 23.81x
Institutional Investing 3.46% 23.10x
Composition Percentage: The overlap percentage between the Business News Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male