Explore the Business News Readers Audience
Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Business News Readers audience.
INTERESTS
The Business News Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Business News Readers audience is Advertising Professionals.
| Interest | Composition | Index |
| Advertising Professionals | 51.00% | 39.11x |
| Business Decision Makers | 52.96% | 36.36x |
| Executive and C-Suite | 42.53% | 36.10x |
| Media Buying Professionals | 45.58% | 33.62x |
| Market Intelligence Researchers | 45.87% | 32.97x |
| Tech News Enthusiasts | 43.14% | 32.32x |
| Mens Fitness Publication Readers | 39.75% | 32.22x |
| Techies | 42.34% | 31.66x |
| Liberal News Readers | 39.07% | 30.99x |
| Financial News Readers | 38.54% | 30.21x |
Composition Percentage:
The overlap percentage between the Business News Readers audience and the Interest attribute.
Index: A comparison of the Business News Readers audience to the internet population.
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APPAREL RETAILERS
The Business News Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Business News Readers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.40x |
| Carhartt | 0.11% | 1.09x |
| Mens Wearhouse | 0.01% | 0.95x |
Composition Percentage:
The overlap percentage between the Business News Readers audience and the Location attribute.
Index: A comparison of the Business News Readers audience to the internet population.
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WEBSITES
The Business News Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Business News Readers audience is finsmes.com.
| Website | Composition | Index |
| finsmes.com | 1.05% | 38.98x |
| contentmarketinginstitute.com | 1.13% | 38.29x |
| cmswire.com | 1.26% | 38.28x |
| recode.net | 3.94% | 37.40x |
| fudzilla.com | 1.18% | 36.20x |
| technologyreview.com | 4.23% | 35.24x |
| marketingland.com | 1.88% | 33.92x |
| retailwire.com | 1.53% | 31.96x |
| efinancialcareers.com | 4.85% | 31.12x |
| kdnuggets.com | 1.64% | 30.92x |
Composition Percentage:
The overlap percentage between the Business News Readers audience and the Web attribute.
Index: A comparison of the Business News Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Business News Readers audience is Work Productivity.
| Content Affinity | Composition | Index |
| Work Productivity | 2.87% | 27.06x |
| Small Business Resources | 85.18% | 27.00x |
| Retail Industry News | 1.55% | 26.13x |
| Human Resources & Employee Management | 1.29% | 25.76x |
| Marketing Professionals | 3.79% | 25.06x |
| Job Interview Process | 1.08% | 23.75x |
| Startup Investment | 7.33% | 23.06x |
| Institutional Investing | 1.66% | 21.71x |
| Writing Resources | 1.67% | 21.04x |
| Franchising | 0.28% | 20.68x |
Composition Percentage:
The overlap percentage between the Business News Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News Readers audience to the internet population.
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DEMOGRAPHICS
The Business News Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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