BUSINESS NEWS READERS

Audience Size: 3 Million Devices

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Explore the Business News Readers Audience

Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Business News Readers audience.

INTERESTS

The Business News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News Readers audience is Media Buying Professionals.

Interest	Composition	Index
Media Buying Professionals	46.00%	30.68x
Advertising Professionals	46.84%	30.55x
Business Decision Makers	51.27%	28.89x
Executive and C-Suite	44.01%	27.68x
SEO Specialists	48.63%	25.93x
Liberal News Readers	30.05%	25.39x
Mens Fitness Publication Readers	31.90%	24.59x
Market Intelligence Researchers	38.48%	24.19x
Financial News Readers	31.15%	24.05x
Tech News Enthusiasts	34.21%	23.98x

Composition Percentage: The overlap percentage between the Business News Readers audience and the Interest attribute.

Index: A comparison of the Business News Readers audience to the internet population.

APPAREL RETAILERS

The Business News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News Readers audience is Everlane.

Location	Composition	Index
Everlane	0.01%	3.23x
Joe's Jeans	0.01%	2.98x
Patagonia	0.02%	2.91x
Levi Strauss	0.03%	2.69x
Club Monaco	0.02%	2.53x
Intermix	0.02%	2.51x
Ralph Lauren	0.02%	2.26x
Zara	0.05%	2.04x
American Apparel	0.06%	2.01x
Uniqlo	0.02%	1.99x

Composition Percentage: The overlap percentage between the Business News Readers audience and the Location attribute.

Index: A comparison of the Business News Readers audience to the internet population.

WEBSITES

The Business News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News Readers audience is emarketer.com.

Website	Composition	Index
emarketer.com	1.12%	74.83x
stridenation.com	1.82%	71.43x
fastcodesign.com	3.49%	66.80x
martechadvisor.com	1.12%	66.57x
ycombinator.com	1.46%	64.51x
thyblackman.com	1.45%	63.79x
martechtoday.com	1.37%	61.66x
openviewpartners.com	1.05%	58.81x
contentmarketinginstitute.com	2.65%	58.34x
entrepreneur.com	27.26%	57.15x

Composition Percentage: The overlap percentage between the Business News Readers audience and the Web attribute.

Index: A comparison of the Business News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News Readers audience is Human Resources & Employee Management.

Content Affinity	Composition	Index
Human Resources & Employee Management	3.50%	27.43x
Work Productivity	8.15%	26.94x
Retail Industry News	2.81%	24.31x
Marketing Professionals	10.29%	23.14x
Home Décor, Furniture, & Decorating	0.10%	21.85x
Small Business Resources	82.61%	21.40x
Cosmetics Business	1.37%	20.91x
Philanthropy - Nonprofits	2.07%	20.51x
Startup Investment	14.71%	20.40x
Institutional Investing	3.31%	19.97x

Composition Percentage: The overlap percentage between the Business News Readers audience and the Content Affinity attribute.

Index: A comparison of the Business News Readers audience to the internet population.

DEMOGRAPHICS

The Business News Readers audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male