BUSINESS NEWS READERS

Audience Size: 3.2 Million Devices

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Explore the Business News Readers Audience

Below you'll find more information about the Business News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Business News Readers audience.

INTERESTS

The Business News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News Readers audience is Media Buying Professionals.

Interest	Composition	Index
Media Buying Professionals	46.43%	22.00x
Advertising Professionals	45.57%	21.83x
Executive and C-Suite	41.19%	21.16x
Business Decision Makers	49.74%	21.00x
SEO Specialists	49.32%	19.64x
Liberal News Readers	28.83%	18.63x
Mens Fitness Publication Readers	30.13%	17.99x
Market Intelligence Researchers	35.90%	17.99x
Financial News Readers	29.32%	17.51x
Financial Business Intelligence Researchers	30.56%	17.39x

Composition Percentage: The overlap percentage between the Business News Readers audience and the Interest attribute.

Index: A comparison of the Business News Readers audience to the internet population.

APPAREL RETAILERS

The Business News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News Readers audience is Saint Laurent Paris.

Location	Composition	Index
Saint Laurent Paris	0.02%	2.65x
Joe's Jeans	0.01%	2.54x
Club Monaco	0.01%	2.11x
American Apparel	0.04%	2.11x
Intermix	0.01%	2.10x
Hugo Boss	0.02%	2.05x
Patagonia	0.01%	1.91x
Calvin Klein	0.01%	1.88x
Madewell	0.02%	1.75x
Ralph Lauren	0.01%	1.67x

Composition Percentage: The overlap percentage between the Business News Readers audience and the Location attribute.

Index: A comparison of the Business News Readers audience to the internet population.

WEBSITES

The Business News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News Readers audience is newscred.com.

Website	Composition	Index
newscred.com	0.37%	74.60x
fortuneconferences.com	0.14%	73.02x
prophet.com	0.12%	68.55x
ppchero.com	0.14%	67.71x
muckercapital.com	0.11%	67.50x
searchenginejournal.com	0.18%	67.19x
alleywatch.com	0.27%	66.49x
streetfightmag.com	0.11%	66.40x
drift.com	0.11%	65.47x
contentfac.com	0.11%	64.83x

Composition Percentage: The overlap percentage between the Business News Readers audience and the Web attribute.

Index: A comparison of the Business News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News Readers audience is Human Resources & Employee Management.

Content Affinity	Composition	Index
Human Resources & Employee Management	3.63%	23.17x
Work Productivity	8.33%	22.79x
Retail Industry News	2.76%	20.33x
Small Business Resources	76.53%	20.08x
Marketing Professionals	10.61%	19.33x
Home Décor, Furniture, & Decorating	0.12%	18.83x
Startup Investment	14.33%	18.30x
Cosmetics Business	1.46%	17.65x
Local & Travel England - East Midlands	0.29%	16.77x
Philanthropy - Nonprofits	2.12%	16.59x

Composition Percentage: The overlap percentage between the Business News Readers audience and the Content Affinity attribute.

Index: A comparison of the Business News Readers audience to the internet population.

DEMOGRAPHICS

The Business News Readers audience resonates most for the following age and income brackets.

Age

18-24

Income

$100,000-$149,999