Dstillery Audiences

BUSINESS TAX FILERS

Audience Size: 3.7 Million Devices

Explore the Business Tax Filers Audience

Below you'll find more information about the Business Tax Filers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Business Tax Filers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Tax Filers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Tax Filers audience is Accounting & CPA Continuing Education Researchers.

Interest Composition Index
Accounting & CPA Continuing Education Researchers 66.23% 26.82x
Business Filing Researchers 46.02% 20.32x
Finance Continuing Education Researchers 35.24% 18.68x
Business Decision Makers 35.54% 18.27x
Personal Investment Researchers 34.84% 17.57x
Credit Card Researchers 34.10% 17.31x
Enterprise Field Services Researchers 41.88% 17.25x
Online Legal Document Service Researchers 34.23% 16.91x
Budget Small Business Researchers 39.71% 16.90x
Tax Filers 30.83% 16.51x
Composition Percentage: The overlap percentage between the Business Tax Filers audience and the Interest attribute.
Index: A comparison of the Business Tax Filers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Tax Filers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Tax Filers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.77x
Club Monaco 0.01% 1.71x
American Apparel 0.03% 1.63x
Free People 0.02% 1.47x
Lorna Jane 0.01% 1.38x
Armani 0.02% 1.36x
Urban Outfitters 0.04% 1.36x
Eddie Bauer 0.01% 1.36x
Intermix 0.01% 1.35x
Madewell 0.02% 1.33x
Composition Percentage: The overlap percentage between the Business Tax Filers audience and the Location attribute.
Index: A comparison of the Business Tax Filers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Tax Filers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Tax Filers audience is exceltip.com.

Website Composition Index
exceltip.com 0.17% 85.99x
aicpastore.com 1.60% 84.01x
bnasoftware.com 0.19% 83.10x
teachexcel.com 0.53% 80.40x
srr.com 0.12% 80.22x
ipassthecpaexam.com 0.30% 78.91x
plantemoran.com 0.19% 77.94x
cohnreznick.com 0.14% 77.54x
becker.com 0.43% 77.01x
bkd.com 0.88% 74.80x
Composition Percentage: The overlap percentage between the Business Tax Filers audience and the Web attribute.
Index: A comparison of the Business Tax Filers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Tax Filers audience is Accounting.

Content Affinity Composition Index
Accounting 17.65% 23.14x
Data, Analytics & Coding 10.64% 18.87x
Human Resources & Employee Management 2.59% 17.80x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.49% 16.83x
Institutional Investing 3.00% 16.64x
Personal Finance Researchers 12.64% 16.54x
Work Productivity 4.96% 14.63x
Washington D.C. Hotels 0.05% 14.38x
Barcode Site & App Users 0.12% 14.37x
Job Interview Process 4.13% 14.25x
Composition Percentage: The overlap percentage between the Business Tax Filers audience and the Content Affinity attribute.
Index: A comparison of the Business Tax Filers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Tax Filers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999