Explore the Business Tax Filers Audience
Below you'll find more information about the Business Tax Filers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Business Tax Filers audience.
INTERESTS
The Business Tax Filers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Business Tax Filers audience is Accounting & CPA Continuing Education Researchers.
| Interest | Composition | Index |
| Accounting & CPA Continuing Education Researchers | 66.23% | 26.82x |
| Business Filing Researchers | 46.02% | 20.32x |
| Finance Continuing Education Researchers | 35.24% | 18.68x |
| Business Decision Makers | 35.54% | 18.27x |
| Personal Investment Researchers | 34.84% | 17.57x |
| Credit Card Researchers | 34.10% | 17.31x |
| Enterprise Field Services Researchers | 41.88% | 17.25x |
| Online Legal Document Service Researchers | 34.23% | 16.91x |
| Budget Small Business Researchers | 39.71% | 16.90x |
| Tax Filers | 30.83% | 16.51x |
Composition Percentage:
The overlap percentage between the Business Tax Filers audience and the Interest attribute.
Index: A comparison of the Business Tax Filers audience to the internet population.
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APPAREL RETAILERS
The Business Tax Filers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Business Tax Filers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.77x |
| Club Monaco | 0.01% | 1.71x |
| American Apparel | 0.03% | 1.63x |
| Free People | 0.02% | 1.47x |
| Lorna Jane | 0.01% | 1.38x |
| Armani | 0.02% | 1.36x |
| Urban Outfitters | 0.04% | 1.36x |
| Eddie Bauer | 0.01% | 1.36x |
| Intermix | 0.01% | 1.35x |
| Madewell | 0.02% | 1.33x |
Composition Percentage:
The overlap percentage between the Business Tax Filers audience and the Location attribute.
Index: A comparison of the Business Tax Filers audience to the internet population.
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WEBSITES
The Business Tax Filers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Business Tax Filers audience is exceltip.com.
| Website | Composition | Index |
| exceltip.com | 0.17% | 85.99x |
| aicpastore.com | 1.60% | 84.01x |
| bnasoftware.com | 0.19% | 83.10x |
| teachexcel.com | 0.53% | 80.40x |
| srr.com | 0.12% | 80.22x |
| ipassthecpaexam.com | 0.30% | 78.91x |
| plantemoran.com | 0.19% | 77.94x |
| cohnreznick.com | 0.14% | 77.54x |
| becker.com | 0.43% | 77.01x |
| bkd.com | 0.88% | 74.80x |
Composition Percentage:
The overlap percentage between the Business Tax Filers audience and the Web attribute.
Index: A comparison of the Business Tax Filers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Business Tax Filers audience is Accounting.
| Content Affinity | Composition | Index |
| Accounting | 17.65% | 23.14x |
| Data, Analytics & Coding | 10.64% | 18.87x |
| Human Resources & Employee Management | 2.59% | 17.80x |
| Assorted Topics #11640 (Business Support ToolsForm Templates) | 1.49% | 16.83x |
| Institutional Investing | 3.00% | 16.64x |
| Personal Finance Researchers | 12.64% | 16.54x |
| Work Productivity | 4.96% | 14.63x |
| Washington D.C. Hotels | 0.05% | 14.38x |
| Barcode Site & App Users | 0.12% | 14.37x |
| Job Interview Process | 4.13% | 14.25x |
Composition Percentage:
The overlap percentage between the Business Tax Filers audience and the Content Affinity attribute.
Index: A comparison of the Business Tax Filers audience to the internet population.
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DEMOGRAPHICS
The Business Tax Filers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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