Explore the Business Tax Filers Audience
Below you'll find more information about the Business Tax Filers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Business Tax Filers audience.
INTERESTS
The Business Tax Filers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Business Tax Filers audience is Accounting & CPA Continuing Education Researchers.
| Interest | Composition | Index |
| Accounting & CPA Continuing Education Researchers | 39.06% | 19.79x |
| Web Conferences and Remote Workers | 17.20% | 10.62x |
| CRM Platform Users | 19.72% | 10.18x |
| Business Filing Researchers | 11.74% | 9.79x |
| Healthcare Discount Shoppers | 12.14% | 9.48x |
| Commercial Banking Market Intelligence Researchers | 12.26% | 9.23x |
| Business Incorporating & LLC Filing Researchers | 16.03% | 9.21x |
| Executive Travelers | 4.97% | 8.67x |
| SEO Specialists | 16.63% | 8.60x |
| Business Accounting Software Researchers | 12.67% | 8.25x |
Composition Percentage:
The overlap percentage between the Business Tax Filers audience and the Interest attribute.
Index: A comparison of the Business Tax Filers audience to the internet population.
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APPAREL RETAILERS
The Business Tax Filers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Business Tax Filers audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 1.61x |
| Old Navy | 0.02% | 1.22x |
| Zumiez | 0.02% | 1.20x |
| Gymboree | 0.01% | 1.13x |
| Aeropostale | 0.01% | 1.12x |
| Express | 0.01% | 1.11x |
| Urban Outfitters | 0.01% | 1.08x |
| Mens Wearhouse | 0.01% | 1.08x |
| Victoria's Secret | 0.02% | 1.08x |
| Journeys | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Business Tax Filers audience and the Location attribute.
Index: A comparison of the Business Tax Filers audience to the internet population.
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WEBSITES
The Business Tax Filers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Business Tax Filers audience is aicpa.org.
| Website | Composition | Index |
| aicpa.org | 1.37% | 34.99x |
| get-digital-help.com | 1.80% | 32.04x |
| cpacanada.ca | 3.44% | 29.08x |
| bdo.com | 1.76% | 28.97x |
| techonthenet.com | 3.03% | 21.62x |
| thomsonreuters.com | 1.37% | 21.41x |
| irs.gov | 1.33% | 20.38x |
| solveyourtech.com | 1.68% | 17.96x |
| mrexcel.com | 6.94% | 17.48x |
| councilofnonprofits.org | 1.25% | 16.50x |
Composition Percentage:
The overlap percentage between the Business Tax Filers audience and the Web attribute.
Index: A comparison of the Business Tax Filers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Business Tax Filers audience is Accounting.
| Content Affinity | Composition | Index |
| Accounting | 1.59% | 21.12x |
| Data, Analytics & Coding | 2.48% | 18.12x |
| Canada Tax and Finance Research Cluster | 0.49% | 13.70x |
| Human Resources & Employee Management | 0.11% | 12.44x |
| Job Interview Process | 0.05% | 11.76x |
| Mining & Natural Resources | 0.08% | 11.63x |
| Startup Investment | 0.44% | 10.82x |
| Philanthropy - Charities & Fundraising | 0.32% | 10.67x |
| Credit Unions & Consumer Protection | 0.03% | 10.43x |
| Retail Industry News | 0.03% | 10.06x |
Composition Percentage:
The overlap percentage between the Business Tax Filers audience and the Content Affinity attribute.
Index: A comparison of the Business Tax Filers audience to the internet population.
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DEMOGRAPHICS
The Business Tax Filers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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