Explore the Business Travelers Audience
Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Business Travelers audience.
INTERESTS
The Business Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Business Travelers audience is Luxury Travel Researchers.
| Interest | Composition | Index |
| Luxury Travel Researchers | 27.46% | 50.05x |
| Travel Researchers | 24.67% | 49.16x |
| Luxury Second Home Owners | 26.58% | 48.87x |
| Work Comes First Travelers | 10.00% | 40.00x |
| Sightseeing Travelers | 23.47% | 37.26x |
| Global Destinations Reopening Researchers | 24.94% | 37.18x |
| Vacation Planners | 21.04% | 33.42x |
| Restaurant Researchers | 13.20% | 33.17x |
| Luxury Hotel Guests | 24.53% | 31.95x |
| Study Abroad Researchers | 20.22% | 30.65x |
Composition Percentage:
The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
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APPAREL RETAILERS
The Business Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Business Travelers audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.01% | 1.91x |
| Gap | 0.01% | 1.69x |
| J. Crew | 0.01% | 1.45x |
| Lululemon | 0.01% | 1.39x |
| Chicos | 0.01% | 1.20x |
| Talbots | 0.01% | 1.14x |
| Victoria's Secret | 0.01% | 1.13x |
| American Eagle Outfitters | 0.01% | 1.12x |
| Express | 0.02% | 1.11x |
| White House Black Market | 0.01% | 1.04x |
Composition Percentage:
The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
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WEBSITES
The Business Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Business Travelers audience is executivetraveller.com.
| Website | Composition | Index |
| executivetraveller.com | 3.08% | 75.55x |
| seatguru.com | 2.07% | 72.33x |
| airlinegeeks.com | 1.06% | 70.61x |
| caribjournal.com | 3.21% | 57.20x |
| princeoftravel.com | 5.70% | 50.59x |
| thechronicleherald.ca | 2.20% | 49.55x |
| arabnews.com | 1.04% | 47.60x |
| insidehalton.com | 4.34% | 47.00x |
| onmanorama.com | 1.21% | 46.10x |
| renx.ca | 2.33% | 45.64x |
Composition Percentage:
The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Business Travelers audience is Smart Travel.
| Content Affinity | Composition | Index |
| Smart Travel | 2.02% | 36.86x |
| European Museums, Restaurants & Events | 0.19% | 28.73x |
| Canada Tax and Finance Research Cluster | 0.83% | 25.38x |
| Canada Shopping - Kitchenware | 0.27% | 24.51x |
| Canada Tourism Research Cluster | 4.31% | 24.28x |
| Quebec Vacations | 1.62% | 22.42x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.12% | 22.23x |
| Canadian Lifestyle | 2.59% | 21.43x |
| Canada Consumer Product Cluster | 1.05% | 21.06x |
| Private Aviation | 1.23% | 20.37x |
Composition Percentage:
The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
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DEMOGRAPHICS
The Business Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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