Explore the Business Travelers Audience
Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Business Travelers audience.
INTERESTS
The Business Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Business Travelers audience is Pilots.
| Interest | Composition | Index |
| Pilots | 32.45% | 28.18x |
| Tech News Enthusiasts | 28.22% | 26.86x |
| Market Intelligence Researchers | 29.67% | 26.78x |
| Financial Business Intelligence Researchers | 26.72% | 26.49x |
| Camera Review Readers | 28.59% | 25.55x |
| Executive and C-Suite | 21.35% | 24.94x |
| Financial News Readers | 24.11% | 24.88x |
| Techies | 26.46% | 24.76x |
| Readers of Japanese Content | 25.94% | 24.62x |
| Liberal News Readers | 23.73% | 24.34x |
Composition Percentage:
The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
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APPAREL RETAILERS
The Business Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Business Travelers audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.02% | 1.74x |
| White House Black Market | 0.02% | 1.42x |
| J. Crew | 0.01% | 1.31x |
| Banana Republic | 0.02% | 1.27x |
| Talbots | 0.01% | 1.26x |
| Zumiez | 0.02% | 1.23x |
| H&M | 0.01% | 1.21x |
| Chicos | 0.02% | 1.20x |
| Hollister | 0.01% | 1.14x |
| LOFT | 0.02% | 1.12x |
Composition Percentage:
The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
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WEBSITES
The Business Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Business Travelers audience is defensenews.com.
| Website | Composition | Index |
| defensenews.com | 1.12% | 31.39x |
| airlinegeeks.com | 1.50% | 30.97x |
| citylab.com | 1.25% | 27.86x |
| androidpolice.com | 3.24% | 27.09x |
| travelcodex.com | 1.26% | 27.02x |
| flightglobal.com | 5.13% | 26.53x |
| teslarati.com | 3.04% | 26.29x |
| ekathimerini.com | 1.55% | 25.96x |
| godsavethepoints.com | 3.44% | 25.95x |
| theproscloset.com | 1.16% | 25.79x |
Composition Percentage:
The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Business Travelers audience is Electronic Cabling.
| Content Affinity | Composition | Index |
| Electronic Cabling | 0.06% | 26.49x |
| Smart Travel | 3.00% | 23.65x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.58% | 22.69x |
| Private Aviation | 2.26% | 21.98x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 1.89% | 18.16x |
| Local & Travel England - North Midlands | 0.08% | 16.36x |
| Institutional Investing | 0.10% | 16.02x |
| Business News & Information Readers | 0.43% | 15.87x |
| Meeting Planning & Hotels | 0.15% | 15.50x |
| Cuba & Mexico Media | 0.12% | 15.21x |
Composition Percentage:
The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
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DEMOGRAPHICS
The Business Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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