Dstillery Audiences

BUSINESS TRAVELERS

Audience Size: 3 Million Devices

Explore the Business Travelers Audience

Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Business Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Travelers audience is Pilots.

Interest Composition Index
Pilots 32.45% 28.18x
Tech News Enthusiasts 28.22% 26.86x
Market Intelligence Researchers 29.67% 26.78x
Financial Business Intelligence Researchers 26.72% 26.49x
Camera Review Readers 28.59% 25.55x
Executive and C-Suite 21.35% 24.94x
Financial News Readers 24.11% 24.88x
Techies 26.46% 24.76x
Readers of Japanese Content 25.94% 24.62x
Liberal News Readers 23.73% 24.34x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Travelers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.74x
White House Black Market 0.02% 1.42x
J. Crew 0.01% 1.31x
Banana Republic 0.02% 1.27x
Talbots 0.01% 1.26x
Zumiez 0.02% 1.23x
H&M 0.01% 1.21x
Chicos 0.02% 1.20x
Hollister 0.01% 1.14x
LOFT 0.02% 1.12x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Travelers audience is defensenews.com.

Website Composition Index
defensenews.com 1.12% 31.39x
airlinegeeks.com 1.50% 30.97x
citylab.com 1.25% 27.86x
androidpolice.com 3.24% 27.09x
travelcodex.com 1.26% 27.02x
flightglobal.com 5.13% 26.53x
teslarati.com 3.04% 26.29x
ekathimerini.com 1.55% 25.96x
godsavethepoints.com 3.44% 25.95x
theproscloset.com 1.16% 25.79x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Travelers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 0.06% 26.49x
Smart Travel 3.00% 23.65x
Assorted Topics (Power Trains, Drones, Web Design) 0.58% 22.69x
Private Aviation 2.26% 21.98x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.89% 18.16x
Local & Travel England - North Midlands 0.08% 16.36x
Institutional Investing 0.10% 16.02x
Business News & Information Readers 0.43% 15.87x
Meeting Planning & Hotels 0.15% 15.50x
Cuba & Mexico Media 0.12% 15.21x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male