Dstillery Audiences

BUSINESS TRAVELERS

Audience Size: 2.8 Million Devices

Explore the Business Travelers Audience

Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Business Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 41.37% 25.27x
Pilots 31.98% 21.79x
Market Intelligence Researchers 29.61% 20.62x
Financial Business Intelligence Researchers 25.89% 20.43x
Financial News Readers 25.17% 20.24x
Men's Clothing Shoppers 29.99% 20.21x
Liberal News Readers 23.26% 19.72x
Online Shoppers 26.81% 19.18x
Luxury Travel Researchers 26.44% 19.14x
Competitive Sports Participants 25.99% 19.12x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Travelers audience is Madewell.

Location Composition Index
Madewell 0.03% 2.21x
Urban Outfitters 0.06% 1.97x
Lorna Jane 0.01% 1.81x
Armani 0.03% 1.79x
Intermix 0.01% 1.78x
American Apparel 0.04% 1.76x
Lululemon 0.07% 1.72x
Kate Spade 0.03% 1.70x
Patagonia 0.01% 1.66x
LOFT 0.05% 1.63x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Travelers audience is thepointsguy.com.

Website Composition Index
thepointsguy.com 2.72% 64.08x
travelskills.com 1.32% 62.26x
sleepinginairports.net 1.42% 55.15x
frugaltravelguy.com 2.08% 52.46x
flightglobal.com 1.29% 50.99x
starwoodhotels.com 3.46% 48.91x
rewardexpert.com 1.89% 48.52x
travelweekly.com 2.96% 47.78x
flyertalk.com 15.34% 47.31x
airliners.net 4.32% 47.25x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 16.98% 22.95x
Home Décor, Furniture, & Decorating 0.12% 22.58x
Meeting Planning & Hotels 1.92% 21.17x
Private Aviation 8.72% 19.70x
Washington D.C. Hotels 0.05% 17.43x
Local & Travel England - East Midlands 0.28% 17.32x
European Museums, Restaurants & Events 5.05% 15.25x
London Tourism 0.72% 14.93x
Human Resources & Employee Management 2.07% 14.93x
London Tourism & Events 0.51% 14.70x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Travelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male