Dstillery Audiences

BUSINESS TRAVELERS

Audience Size: 2.5 Million Devices

Explore the Business Travelers Audience

Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Business Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Travelers audience is Pilots.

Interest Composition Index
Pilots 33.55% 30.98x
Market Intelligence Researchers 30.54% 30.06x
Financial Business Intelligence Researchers 27.47% 29.88x
Tech News Enthusiasts 28.42% 29.71x
Camera Review Readers 28.46% 28.19x
Financial News Readers 25.25% 27.91x
Executive and C-Suite 24.37% 27.49x
Personal Stock Portfolio Managers 27.35% 27.47x
Readers of Japanese Content 27.71% 27.33x
Executive Travelers 26.86% 27.22x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Travelers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.19x
Journeys 0.02% 1.10x
Express 0.01% 1.04x
Carhartt 0.10% 1.04x
Old Navy 0.01% 1.00x
The Childrens Place 0.01% 0.98x
Victoria's Secret 0.01% 0.91x
Maurices 0.01% 0.78x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Travelers audience is airlinegeeks.com.

Website Composition Index
airlinegeeks.com 1.60% 33.51x
airwaysmag.com 1.04% 31.74x
defensenews.com 1.95% 30.86x
flyertalk.com 8.13% 30.06x
flightglobal.com 4.38% 28.30x
travelcodex.com 1.12% 28.25x
airliners.net 2.38% 28.17x
bisnow.com 1.03% 27.52x
citylab.com 1.64% 27.48x
coindesk.com 1.12% 27.24x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 3.70% 28.31x
Private Aviation 3.24% 24.20x
Assorted Topics (Power Trains, Drones, Web Design) 1.02% 19.93x
Gadgets 0.04% 19.81x
Meeting Planning & Hotels 0.24% 18.07x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.98% 17.90x
Electronic Cabling 0.14% 17.89x
Institutional Investing 0.24% 17.57x
Assorted Topics (Business Support ToolsForm Templates) 0.05% 17.26x
Retail Industry News 0.29% 16.74x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male