Dstillery Audiences

BUSINESS TRAVELERS

Audience Size: 2.5 Million Devices

Explore the Business Travelers Audience

Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Business Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 39.05% 39.93x
Pilots 31.36% 36.63x
Market Intelligence Researchers 30.40% 34.20x
Financial Business Intelligence Researchers 26.83% 33.94x
Men's Clothing Shoppers 29.62% 33.36x
Financial News Readers 26.04% 32.96x
Personal Stock Portfolio Managers 29.73% 32.94x
Travel Researchers 31.06% 31.95x
Luxury Hotel Guests 35.25% 31.60x
Liberal News Readers 23.69% 31.31x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Travelers audience is Everlane.

Location Composition Index
Everlane 0.02% 2.65x
Intermix 0.02% 2.43x
Supreme 0.03% 2.30x
Bonobos 0.12% 2.02x
Patagonia 0.03% 1.94x
Johnston and Murphy 0.25% 1.86x
Jos A. Bank Clothiers 0.51% 1.82x
Hugo Boss 0.05% 1.71x
American Apparel 0.06% 1.67x
Zara 0.04% 1.67x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Travelers audience is thepointsguy.com.

Website Composition Index
thepointsguy.com 1.57% 60.92x
starwoodhotels.com 1.99% 55.57x
travelskills.com 1.06% 54.98x
airfleets.net 1.18% 54.27x
travelweekly.com 1.70% 47.68x
frugaltravelguy.com 1.62% 46.93x
travelcodex.com 2.17% 44.96x
airwaysmag.com 1.63% 44.21x
airliners.net 5.21% 44.14x
flightglobal.com 2.57% 43.43x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 13.99% 25.96x
Meeting Planning & Hotels 1.57% 25.62x
Home Décor, Furniture, & Decorating 0.05% 21.50x
Private Aviation 10.02% 21.29x
Washington D.C. Hotels 0.02% 20.47x
London Tourism 0.43% 18.27x
Dubai Travel 5.50% 16.75x
European Museums, Restaurants & Events 3.85% 16.71x
Human Resources & Employee Management 1.55% 16.64x
Environmentally Friendly Cars 0.12% 16.64x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male