Dstillery Audiences

BUSINESS TRAVELERS

Audience Size: 3.1 Million Devices

Explore the Business Travelers Audience

Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Business Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 42.32% 23.80x
Travel Book Readers 0.16% 21.73x
Pilots 30.25% 20.62x
Market Intelligence Researchers 28.48% 19.31x
Men's Clothing Shoppers 28.47% 19.23x
Financial News Readers 23.33% 18.95x
Financial Business Intelligence Researchers 25.17% 18.78x
Liberal News Readers 21.66% 18.54x
Luxury Travel Researchers 25.84% 18.30x
Online Shoppers 25.50% 18.29x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Travelers audience is Free People.

Location Composition Index
Free People 0.03% 2.24x
Patagonia 0.01% 2.23x
Lorna Jane 0.01% 2.18x
Joe's Jeans 0.01% 2.04x
Saint Laurent Paris 0.01% 2.03x
Club Monaco 0.01% 2.02x
Michael Kors 0.03% 1.92x
Uniqlo 0.02% 1.91x
Zara 0.03% 1.81x
Armani 0.03% 1.77x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Travelers audience is seatplans.com.

Website Composition Index
seatplans.com 0.96% 86.60x
frequentbusinesstraveler.com 0.37% 79.49x
britishairways.com 0.24% 76.27x
businesstravelnews.com 0.79% 74.67x
wheretocredit.com 0.17% 72.90x
ryanair.com 0.18% 65.11x
singaporeair.com 0.12% 64.25x
hotelsmag.com 0.13% 63.62x
cathaypacific.com 0.16% 63.53x
thepointsguy.com 3.00% 62.65x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Travelers audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.14% 22.51x
Smart Travel 17.36% 22.48x
Local & Travel England - East Midlands 0.31% 20.28x
Meeting Planning & Hotels 1.91% 19.45x
Private Aviation 8.32% 19.05x
Washington D.C. Hotels 0.06% 15.99x
Local & Travel England - North Midlands 0.05% 15.71x
London Tourism & Events 0.55% 14.85x
European Museums, Restaurants & Events 5.05% 14.78x
Environmentally Friendly Cars 0.13% 14.35x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Travelers audience resonates most for the following age and income brackets.
Age
55-64
Income
Over $250,000