Dstillery Audiences

BUSINESS TRAVELERS

Audience Size: 1.9 Million Devices

Explore the Business Travelers Audience

Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Business Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Travelers audience is Pilots.

Interest Composition Index
Pilots 24.40% 30.68x
Tech News Enthusiasts 23.67% 28.71x
Financial Business Intelligence Researchers 19.90% 28.66x
Camera Review Readers 22.98% 28.59x
Financial News Readers 15.98% 26.74x
Remdesivir Information Researchers 15.25% 26.45x
Liberal News Readers 16.11% 26.29x
Business Decision Makers 20.83% 25.50x
Market Intelligence Researchers 19.63% 25.49x
Boston Trip Planners 14.69% 25.45x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Travelers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.40x
Gap 0.01% 1.29x
LOFT 0.01% 1.29x
Dressbarn 0.01% 1.23x
Banana Republic 0.01% 1.18x
Lane Bryant 0.01% 1.18x
Old Navy 0.02% 1.17x
Chicos 0.01% 1.11x
Victoria's Secret 0.02% 1.03x
American Eagle Outfitters 0.01% 1.02x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Travelers audience is flyingmag.com.

Website Composition Index
flyingmag.com 1.55% 30.24x
dailygalaxy.com 1.09% 25.47x
airliners.net 1.79% 24.58x
theconversation.com 1.40% 22.90x
topgear.com 1.79% 22.37x
flightglobal.com 3.19% 21.73x
outsideonline.com 1.72% 21.23x
singletracks.com 1.93% 21.06x
seekingalpha.com 2.71% 20.89x
hurriyetdailynews.com 1.20% 20.75x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 1.65% 22.53x
Private Aviation 1.46% 21.06x
Assorted Topics (Power Trains, Drones, Web Design) 0.22% 20.80x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.11% 18.00x
Australia & New Zealand Media 1.17% 14.81x
Meeting Planning & Hotels 0.04% 14.52x
Shipping & Logistics 0.16% 13.82x
Moving & Storage 0.03% 13.72x
Mining & Natural Resources 0.08% 13.02x
Data Centers 0.50% 12.60x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male