Dstillery Audiences

BUSINESS TRAVELERS

Audience Size: 2.6 Million Devices

Explore the Business Travelers Audience

Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Business Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Travelers audience is Pilots.

Interest Composition Index
Pilots 33.72% 21.01x
Travel Reward Points Enthusiasts 35.84% 20.71x
Market Intelligence Researchers 31.38% 20.54x
Financial Business Intelligence Researchers 28.94% 20.01x
Tech News Enthusiasts 30.26% 19.74x
Personal Stock Portfolio Managers 27.29% 18.99x
Camera Review Readers 29.35% 18.98x
Executive and C-Suite 24.74% 18.96x
Executive Travelers 27.39% 18.89x
Readers of Japanese Content 27.57% 18.44x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Travelers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.63x
Lane Bryant 0.01% 1.46x
Banana Republic 0.01% 1.38x
Chicos 0.01% 1.37x
Mens Wearhouse 0.02% 1.37x
White House Black Market 0.01% 1.24x
Express 0.01% 1.20x
Journeys 0.01% 1.14x
Old Navy 0.02% 1.09x
Victoria's Secret 0.01% 1.06x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Travelers audience is aopa.org.

Website Composition Index
aopa.org 1.30% 29.98x
airlinegeeks.com 1.95% 26.07x
airwaysmag.com 1.52% 25.67x
flightglobal.com 5.33% 24.31x
flyertalk.com 12.88% 23.66x
airliners.net 3.09% 23.58x
godsavethepoints.com 3.69% 22.92x
paddleyourownkanoo.com 4.65% 22.72x
connexionfrance.com 1.50% 22.68x
smartbrief.com 1.05% 22.51x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 7.03% 21.17x
Private Aviation 5.07% 17.40x
Meeting Planning & Hotels 0.34% 13.82x
Institutional Investing 0.60% 13.12x
Fashion & Cosmetics 0.03% 12.85x
Retail Industry News 0.58% 12.71x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.68% 12.66x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 12.59x
Business News & Information Readers 3.01% 12.45x
Assorted Topics (Business Support ToolsForm Templates) 0.14% 12.26x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male