Dstillery Audiences

BUSINESS TRAVELERS

Audience Size: 2.6 Million Devices

Explore the Business Travelers Audience

Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Business Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Travelers audience is Pilots.

Interest Composition Index
Pilots 32.94% 28.92x
Market Intelligence Researchers 30.65% 27.59x
Tech News Enthusiasts 29.45% 27.48x
Financial Business Intelligence Researchers 27.44% 27.31x
Camera Review Readers 28.90% 26.21x
Financial News Readers 25.11% 25.70x
Executive and C-Suite 22.48% 25.66x
Techies 27.83% 25.17x
Competitive Sports Participants 24.92% 24.94x
Boston Trip Planners 24.43% 24.77x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Travelers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.81x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Travelers audience is airlinegeeks.com.

Website Composition Index
airlinegeeks.com 1.43% 32.95x
defensenews.com 1.38% 31.87x
citylab.com 1.07% 27.87x
flightglobal.com 4.51% 26.97x
airliners.net 2.22% 26.92x
flyertalk.com 7.27% 26.54x
flyingmag.com 3.00% 26.04x
androidpolice.com 3.71% 26.02x
godsavethepoints.com 2.78% 24.79x
topgear.com 4.38% 24.46x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 2.86% 26.43x
Private Aviation 2.59% 23.90x
Assorted Topics (Power Trains, Drones, Web Design) 0.68% 22.62x
Electronic Cabling 0.10% 21.83x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.89% 18.48x
Institutional Investing 0.17% 17.66x
Meeting Planning & Hotels 0.20% 16.11x
Business News & Information Readers 0.74% 15.92x
Environmental Conservation 0.06% 15.49x
Auto Tires & Parts Repair Researchers 0.39% 14.86x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male