Dstillery Audiences

BUSINESS TRAVELERS

Audience Size: 2.6 Million Devices

Explore the Business Travelers Audience

Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Business Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Travelers audience is Pilots.

Interest Composition Index
Pilots 30.26% 30.13x
Tech News Enthusiasts 28.14% 29.37x
Market Intelligence Researchers 29.25% 28.92x
Camera Review Readers 28.15% 28.26x
Financial Business Intelligence Researchers 26.11% 28.24x
Techies 27.24% 26.93x
Financial News Readers 22.76% 26.53x
Readers of Japanese Content 26.67% 26.18x
Boston Trip Planners 22.08% 26.06x
Executive and C-Suite 21.73% 25.97x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Travelers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.31x
J. Crew 0.02% 1.94x
Jos A. Bank Clothiers 0.02% 1.44x
Express 0.02% 1.41x
Gap 0.02% 1.39x
H&M 0.01% 1.32x
Mens Wearhouse 0.03% 1.28x
Banana Republic 0.02% 1.27x
Zumiez 0.02% 1.25x
LOFT 0.02% 1.23x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Travelers audience is airlinegeeks.com.

Website Composition Index
airlinegeeks.com 1.02% 30.71x
flightglobal.com 4.01% 29.38x
asiatimes.com 2.23% 28.78x
forums.mtbr.com 1.17% 28.45x
teslarati.com 1.70% 27.95x
godsavethepoints.com 2.22% 27.76x
topgear.com 3.47% 26.56x
ft.com 1.29% 26.37x
airspacemag.com 2.23% 26.12x
dailygalaxy.com 2.74% 25.34x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 2.27% 23.13x
Cuba & Mexico Media 0.08% 21.92x
Assorted Topics (Power Trains, Drones, Web Design) 0.55% 21.77x
Private Aviation 1.77% 21.08x
Institutional Investing 0.04% 18.59x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.73% 17.22x
Auto Tires & Parts Repair Researchers 0.18% 15.55x
Australia & New Zealand Media 1.87% 15.30x
Local & Travel England - North Midlands 0.07% 15.21x
Germany Cluster 0.19% 14.53x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male