Dstillery Audiences

BUSINESS TRAVELERS

Audience Size: 2.9 Million Devices

Explore the Business Travelers Audience

Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Business Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 38.73% 35.00x
Pilots 31.42% 31.15x
Market Intelligence Researchers 30.96% 28.63x
Financial News Readers 26.27% 28.49x
Men's Clothing Shoppers 29.80% 28.28x
Financial Business Intelligence Researchers 28.33% 28.27x
Liberal News Readers 23.67% 27.77x
Online Shoppers 25.66% 26.90x
Competitive Sports Participants 26.21% 26.35x
Restaurant Researchers 30.87% 26.08x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Travelers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.56x
Mens Wearhouse 0.47% 1.28x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Travelers audience is thepointsguy.com.

Website Composition Index
thepointsguy.com 1.72% 61.11x
travelskills.com 1.05% 55.92x
starwoodhotels.com 2.21% 52.24x
airfleets.net 1.04% 52.21x
frugaltravelguy.com 1.63% 47.85x
travelweekly.com 1.87% 46.31x
travelcodex.com 1.85% 45.01x
flightglobal.com 1.94% 43.67x
airliners.net 4.59% 43.54x
rewardexpert.com 1.79% 42.66x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 14.28% 25.76x
Meeting Planning & Hotels 1.63% 25.01x
Private Aviation 9.26% 21.42x
Human Resources & Employee Management 1.66% 16.56x
European Museums, Restaurants & Events 4.08% 16.40x
Dubai Travel 6.04% 16.23x
Retail Industry News 1.66% 15.72x
Institutional Investing 2.36% 15.60x
Bags & Luggage 2.76% 15.32x
Mobile Industry Information 2.09% 14.86x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male