Explore the Business Travelers Audience
Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Business Travelers audience.
INTERESTS
The Business Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Business Travelers audience is Travel Reward Points Enthusiasts.
| Interest | Composition | Index |
| Travel Reward Points Enthusiasts | 39.81% | 30.51x |
| Pilots | 34.90% | 28.15x |
| Market Intelligence Researchers | 32.95% | 26.86x |
| Personal Stock Portfolio Managers | 30.63% | 26.43x |
| Financial Business Intelligence Researchers | 28.85% | 26.41x |
| Men's Clothing Shoppers | 29.71% | 25.15x |
| Executive and C-Suite | 27.20% | 25.10x |
| Financial News Readers | 26.40% | 24.67x |
| Financial Investors | 39.32% | 24.15x |
| Tech News Enthusiasts | 28.67% | 24.04x |
Composition Percentage:
The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
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APPAREL RETAILERS
The Business Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Business Travelers audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.01% | 2.23x |
| Bonobos | 0.04% | 2.08x |
| Madewell | 0.02% | 2.03x |
| Ann Taylor | 0.03% | 1.98x |
| Patagonia | 0.01% | 1.95x |
| Club Monaco | 0.02% | 1.88x |
| Hugo Boss | 0.05% | 1.85x |
| Uniqlo | 0.02% | 1.79x |
| Armani | 0.03% | 1.77x |
| The North Face | 0.02% | 1.76x |
Composition Percentage:
The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
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WEBSITES
The Business Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Business Travelers audience is starwoodhotels.com.
| Website | Composition | Index |
| starwoodhotels.com | 1.08% | 61.95x |
| hyatt.com | 4.84% | 43.48x |
| g2crowd.com | 1.98% | 39.56x |
| rewardexpert.com | 1.48% | 37.04x |
| wework.com | 1.04% | 36.77x |
| americanbar.org | 1.31% | 36.25x |
| insurancejournal.com | 1.79% | 35.80x |
| alaskaair.com | 5.48% | 34.25x |
| box.com | 1.72% | 34.15x |
| omnihotels.com | 1.40% | 33.51x |
Composition Percentage:
The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Business Travelers audience is Smart Travel.
| Content Affinity | Composition | Index |
| Smart Travel | 10.09% | 22.63x |
| Meeting Planning & Hotels | 1.02% | 20.14x |
| Private Aviation | 7.84% | 17.81x |
| Environmentally Friendly Cars | 0.07% | 15.45x |
| London Tourism | 0.18% | 14.89x |
| Home Décor, Furniture, & Decorating | 0.01% | 14.42x |
| Cars, Travel & Food | 0.30% | 13.77x |
| Retail Industry News | 1.26% | 13.58x |
| Local & Travel England - North Midlands | 0.05% | 13.52x |
| European Museums, Restaurants & Events | 2.13% | 13.36x |
Composition Percentage:
The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
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DEMOGRAPHICS
The Business Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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