Dstillery Audiences

BUSINESS TRAVELERS

Audience Size: 1.1 Million Devices

Explore the Business Travelers Audience

Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Business Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Travelers audience is Luxury Travel Researchers.

Interest Composition Index
Luxury Travel Researchers 27.46% 50.05x
Travel Researchers 24.67% 49.16x
Luxury Second Home Owners 26.58% 48.87x
Work Comes First Travelers 10.00% 40.00x
Sightseeing Travelers 23.47% 37.26x
Global Destinations Reopening Researchers 24.94% 37.18x
Vacation Planners 21.04% 33.42x
Restaurant Researchers 13.20% 33.17x
Luxury Hotel Guests 24.53% 31.95x
Study Abroad Researchers 20.22% 30.65x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Travelers audience is American Apparel.

Location Composition Index
American Apparel 0.01% 1.91x
Gap 0.01% 1.69x
J. Crew 0.01% 1.45x
Lululemon 0.01% 1.39x
Chicos 0.01% 1.20x
Talbots 0.01% 1.14x
Victoria's Secret 0.01% 1.13x
American Eagle Outfitters 0.01% 1.12x
Express 0.02% 1.11x
White House Black Market 0.01% 1.04x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Travelers audience is executivetraveller.com.

Website Composition Index
executivetraveller.com 3.08% 75.55x
seatguru.com 2.07% 72.33x
airlinegeeks.com 1.06% 70.61x
caribjournal.com 3.21% 57.20x
princeoftravel.com 5.70% 50.59x
thechronicleherald.ca 2.20% 49.55x
arabnews.com 1.04% 47.60x
insidehalton.com 4.34% 47.00x
onmanorama.com 1.21% 46.10x
renx.ca 2.33% 45.64x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 2.02% 36.86x
European Museums, Restaurants & Events 0.19% 28.73x
Canada Tax and Finance Research Cluster 0.83% 25.38x
Canada Shopping - Kitchenware 0.27% 24.51x
Canada Tourism Research Cluster 4.31% 24.28x
Quebec Vacations 1.62% 22.42x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.12% 22.23x
Canadian Lifestyle 2.59% 21.43x
Canada Consumer Product Cluster 1.05% 21.06x
Private Aviation 1.23% 20.37x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male