Dstillery Audiences

BUSINESS TRAVELERS

Audience Size: 2.6 Million Devices

Explore the Business Travelers Audience

Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Business Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 39.81% 30.51x
Pilots 34.90% 28.15x
Market Intelligence Researchers 32.95% 26.86x
Personal Stock Portfolio Managers 30.63% 26.43x
Financial Business Intelligence Researchers 28.85% 26.41x
Men's Clothing Shoppers 29.71% 25.15x
Executive and C-Suite 27.20% 25.10x
Financial News Readers 26.40% 24.67x
Financial Investors 39.32% 24.15x
Tech News Enthusiasts 28.67% 24.04x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Travelers audience is Intermix.

Location Composition Index
Intermix 0.01% 2.23x
Bonobos 0.04% 2.08x
Madewell 0.02% 2.03x
Ann Taylor 0.03% 1.98x
Patagonia 0.01% 1.95x
Club Monaco 0.02% 1.88x
Hugo Boss 0.05% 1.85x
Uniqlo 0.02% 1.79x
Armani 0.03% 1.77x
The North Face 0.02% 1.76x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Travelers audience is starwoodhotels.com.

Website Composition Index
starwoodhotels.com 1.08% 61.95x
hyatt.com 4.84% 43.48x
g2crowd.com 1.98% 39.56x
rewardexpert.com 1.48% 37.04x
wework.com 1.04% 36.77x
americanbar.org 1.31% 36.25x
insurancejournal.com 1.79% 35.80x
alaskaair.com 5.48% 34.25x
box.com 1.72% 34.15x
omnihotels.com 1.40% 33.51x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 10.09% 22.63x
Meeting Planning & Hotels 1.02% 20.14x
Private Aviation 7.84% 17.81x
Environmentally Friendly Cars 0.07% 15.45x
London Tourism 0.18% 14.89x
Home Décor, Furniture, & Decorating 0.01% 14.42x
Cars, Travel & Food 0.30% 13.77x
Retail Industry News 1.26% 13.58x
Local & Travel England - North Midlands 0.05% 13.52x
European Museums, Restaurants & Events 2.13% 13.36x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male