Dstillery Audiences

BUSINESS TRAVELERS

Audience Size: 2.7 Million Devices

Explore the Business Travelers Audience

Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Business Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 40.56% 24.81x
Pilots 32.48% 21.94x
Financial News Readers 26.41% 20.52x
Men's Clothing Shoppers 31.41% 20.20x
Liberal News Readers 23.33% 20.14x
Financial Business Intelligence Researchers 28.44% 20.14x
Market Intelligence Researchers 31.85% 20.03x
Competitive Sports Participants 27.09% 19.27x
Restaurant Researchers 30.73% 18.97x
Luxury Travel Researchers 26.85% 18.89x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Travelers audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.03% 2.53x
Intermix 0.02% 2.48x
Ralph Lauren 0.02% 2.40x
Joe's Jeans 0.01% 2.27x
Calvin Klein 0.02% 2.24x
Madewell 0.04% 2.18x
Zara 0.06% 2.16x
Everlane 0.01% 2.13x
Uniqlo 0.03% 2.10x
Club Monaco 0.02% 2.08x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Travelers audience is thepointsguy.com.

Website Composition Index
thepointsguy.com 2.15% 71.90x
travelskills.com 1.18% 66.46x
sleepinginairports.net 1.10% 62.15x
starwoodhotels.com 2.79% 59.32x
airfleets.net 1.04% 57.94x
frugaltravelguy.com 1.85% 56.64x
flightglobal.com 1.58% 54.39x
travelweekly.com 2.33% 53.98x
icelandair.us 1.04% 53.02x
rewardexpert.com 1.90% 51.98x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 14.69% 22.94x
Home Décor, Furniture, & Decorating 0.08% 21.24x
Meeting Planning & Hotels 1.69% 21.02x
Private Aviation 8.67% 19.10x
Washington D.C. Hotels 0.04% 18.89x
London Tourism 0.61% 15.42x
Environmentally Friendly Cars 0.13% 15.25x
European Museums, Restaurants & Events 4.47% 14.89x
Human Resources & Employee Management 1.85% 14.89x
Retail Industry News 1.69% 14.81x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Travelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male