Dstillery Audiences

BUSINESS TRAVELERS

Audience Size: 3.7 Million Devices

Explore the Business Travelers Audience

Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Business Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 37.92% 24.73x
Pilots 32.12% 22.59x
Market Intelligence Researchers 30.20% 21.71x
Executive Travelers 30.58% 21.28x
Financial Business Intelligence Researchers 27.24% 20.65x
Personal Stock Portfolio Managers 28.26% 20.50x
Executive and C-Suite 23.62% 20.05x
Tech News Enthusiasts 26.64% 19.95x
Camera Review Readers 27.49% 19.34x
Men's Clothing Shoppers 26.61% 19.11x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Travelers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.39x
Carhartt 0.10% 1.03x
Mens Wearhouse 0.01% 0.88x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Travelers audience is airlinegeeks.com.

Website Composition Index
airlinegeeks.com 1.61% 31.36x
airwaysmag.com 1.40% 30.77x
aopa.org 2.27% 28.09x
travelmarketreport.com 1.59% 27.47x
airliners.net 3.85% 26.02x
smartbrief.com 1.63% 24.41x
godsavethepoints.com 3.62% 23.40x
flyertalk.com 18.06% 22.74x
alaskaair.com 2.33% 22.43x
flightglobal.com 4.29% 21.53x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 10.28% 23.75x
Private Aviation 7.33% 18.71x
Meeting Planning & Hotels 0.65% 18.20x
Cars, Travel & Food 0.05% 16.42x
Environmentally Friendly Cars 0.04% 16.01x
London Tourism 0.09% 15.38x
Barcode Site & App Users 0.03% 15.05x
Retail Industry News 0.88% 14.83x
Institutional Investing 1.10% 14.37x
Bags & Luggage 1.73% 14.16x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male