Dstillery Audiences

BUSINESS TRAVELERS

Audience Size: 5.3 Million Devices

Explore the Business Travelers Audience

Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Business Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 40.81% 19.99x
Pilots 35.72% 18.70x
Market Intelligence Researchers 32.29% 18.05x
Financial Business Intelligence Researchers 30.38% 17.36x
Executive Travelers 39.96% 17.04x
Personal Stock Portfolio Managers 34.09% 16.98x
Tech News Enthusiasts 28.97% 16.53x
Executive and C-Suite 28.77% 16.51x
Aviation Enthusiasts 30.60% 16.50x
Financial Investors 39.36% 16.33x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Travelers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.12x
Tommy Bahama 0.02% 1.93x
REI 0.02% 1.90x
American Apparel 0.03% 1.77x
Ann Taylor 0.02% 1.75x
Armani 0.03% 1.74x
Madewell 0.03% 1.71x
Bonobos 0.01% 1.67x
Free People 0.03% 1.67x
Zara 0.03% 1.66x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Travelers audience is airwaysmag.com.

Website Composition Index
airwaysmag.com 1.08% 26.83x
airlinegeeks.com 1.33% 26.56x
airliners.net 3.20% 23.13x
flightglobal.com 2.15% 22.73x
travelmarketreport.com 1.63% 22.72x
hyatt.com 1.73% 21.22x
aopa.org 2.32% 21.20x
travelcodex.com 1.97% 20.98x
smartbrief.com 1.75% 20.91x
alaskaair.com 2.83% 20.75x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 8.39% 18.03x
Meeting Planning & Hotels 0.72% 15.21x
Private Aviation 6.51% 14.66x
Environmentally Friendly Cars 0.04% 13.15x
London Tourism 0.10% 11.25x
Cars, Travel & Food 0.15% 11.09x
Retail Industry News 0.88% 11.03x
Startup Investment 4.60% 10.95x
Institutional Investing 1.24% 10.89x
Real Estate Cluster 1.01% 10.86x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male