Explore the Business Travelers Audience
Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Business Travelers audience.
INTERESTS
The Business Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Business Travelers audience is Travel Reward Points Enthusiasts.
| Interest | Composition | Index |
| Travel Reward Points Enthusiasts | 36.55% | 25.10x |
| Pilots | 32.21% | 24.09x |
| Market Intelligence Researchers | 28.26% | 23.78x |
| Financial Business Intelligence Researchers | 25.83% | 22.70x |
| Tech News Enthusiasts | 26.73% | 21.80x |
| Executive Travelers | 29.77% | 21.74x |
| Executive and C-Suite | 22.39% | 21.39x |
| Personal Stock Portfolio Managers | 26.98% | 21.35x |
| Camera Review Readers | 26.81% | 21.07x |
| Financial News Readers | 23.95% | 20.44x |
Composition Percentage:
The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Curious about what else the Business Travelers audience is interested in?
Sign Up
APPAREL RETAILERS
The Business Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Business Travelers audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.01% | 1.16x |
| Mens Wearhouse | 0.01% | 1.10x |
| Carhartt | 0.13% | 1.04x |
| Old Navy | 0.01% | 0.95x |
Composition Percentage:
The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Want to find more of the Business Travelers audience in the real world?
Sign Up
WEBSITES
The Business Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Business Travelers audience is aopa.org.
| Website | Composition | Index |
| aopa.org | 1.80% | 32.22x |
| travelmarketreport.com | 1.24% | 29.62x |
| airwaysmag.com | 1.58% | 29.06x |
| airlinegeeks.com | 1.84% | 28.59x |
| airliners.net | 3.64% | 27.22x |
| janes.com | 1.08% | 25.42x |
| flyertalk.com | 15.58% | 25.36x |
| smartbrief.com | 1.33% | 25.23x |
| godsavethepoints.com | 3.82% | 24.67x |
| flightglobal.com | 5.44% | 24.47x |
Composition Percentage:
The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Want to see more of the websites the Business Travelers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Business Travelers audience is Smart Travel.
| Content Affinity | Composition | Index |
| Smart Travel | 8.71% | 25.17x |
| Private Aviation | 6.42% | 20.24x |
| Meeting Planning & Hotels | 0.51% | 18.87x |
| Cars, Travel & Food | 0.03% | 17.92x |
| Retail Industry News | 0.73% | 15.99x |
| Shipping & Logistics | 0.39% | 15.65x |
| Institutional Investing | 0.84% | 15.49x |
| Human Resources & Employee Management | 0.63% | 15.46x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 2.55% | 14.90x |
| Bags & Luggage | 1.54% | 14.10x |
Composition Percentage:
The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Want to see more of the Content Affinities the Business Travelers audience visits?
Sign Up
DEMOGRAPHICS
The Business Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Business Travelers audience?
Sign Up