Dstillery Audiences

BUSINESS TRAVELERS

Audience Size: 3.3 Million Devices

Explore the Business Travelers Audience

Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Business Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 36.55% 25.10x
Pilots 32.21% 24.09x
Market Intelligence Researchers 28.26% 23.78x
Financial Business Intelligence Researchers 25.83% 22.70x
Tech News Enthusiasts 26.73% 21.80x
Executive Travelers 29.77% 21.74x
Executive and C-Suite 22.39% 21.39x
Personal Stock Portfolio Managers 26.98% 21.35x
Camera Review Readers 26.81% 21.07x
Financial News Readers 23.95% 20.44x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Travelers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.16x
Mens Wearhouse 0.01% 1.10x
Carhartt 0.13% 1.04x
Old Navy 0.01% 0.95x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Travelers audience is aopa.org.

Website Composition Index
aopa.org 1.80% 32.22x
travelmarketreport.com 1.24% 29.62x
airwaysmag.com 1.58% 29.06x
airlinegeeks.com 1.84% 28.59x
airliners.net 3.64% 27.22x
janes.com 1.08% 25.42x
flyertalk.com 15.58% 25.36x
smartbrief.com 1.33% 25.23x
godsavethepoints.com 3.82% 24.67x
flightglobal.com 5.44% 24.47x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 8.71% 25.17x
Private Aviation 6.42% 20.24x
Meeting Planning & Hotels 0.51% 18.87x
Cars, Travel & Food 0.03% 17.92x
Retail Industry News 0.73% 15.99x
Shipping & Logistics 0.39% 15.65x
Institutional Investing 0.84% 15.49x
Human Resources & Employee Management 0.63% 15.46x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.55% 14.90x
Bags & Luggage 1.54% 14.10x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male