Dstillery Audiences

BUSINESS TRAVELERS

Audience Size: 3.6 Million Devices

Explore the Business Travelers Audience

Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Business Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 40.78% 29.09x
Pilots 35.80% 26.89x
Market Intelligence Researchers 33.20% 25.83x
Financial Business Intelligence Researchers 30.39% 25.53x
Personal Stock Portfolio Managers 33.04% 24.92x
Men's Clothing Shoppers 31.68% 24.56x
Financial News Readers 28.19% 24.19x
Executive and C-Suite 29.48% 23.90x
Online Shoppers 28.65% 23.38x
Luxury Hotel Guests 36.36% 23.31x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Travelers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.58x
Supreme 0.02% 2.47x
Bonobos 0.16% 2.25x
Jos A. Bank Clothiers 0.42% 1.75x
Topshop 0.03% 1.71x
Saint Laurent Paris 0.01% 1.63x
Patagonia 0.02% 1.60x
REI 0.03% 1.60x
Club Monaco 0.02% 1.56x
Johnston and Murphy 0.64% 1.52x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Travelers audience is starwoodhotels.com.

Website Composition Index
starwoodhotels.com 1.08% 40.87x
airwaysmag.com 1.45% 35.84x
gogoair.com 1.39% 33.95x
flysfo.com 1.79% 33.47x
airlinegeeks.com 1.49% 32.92x
airliners.net 4.07% 32.89x
flightglobal.com 2.29% 32.38x
travelcodex.com 1.91% 30.43x
hyatt.com 4.90% 30.17x
spaceflightnow.com 1.38% 29.88x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 10.49% 20.08x
Meeting Planning & Hotels 1.11% 19.24x
Washington D.C. Hotels 0.01% 17.09x
Private Aviation 8.22% 16.10x
Home Décor, Furniture, & Decorating 0.02% 14.53x
Environmentally Friendly Cars 0.08% 13.85x
London Tourism 0.23% 13.82x
Dubai Travel 3.95% 13.37x
Human Resources & Employee Management 1.16% 13.19x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.09% 12.83x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Travelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male