Dstillery Audiences

BUSINESS TRAVELERS

Audience Size: 428.4 Thousand Devices

Explore the Business Travelers Audience

Below you'll find more information about the Business Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 428.4 thousand unique devices whose actions qualify for the Business Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Business Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business Travelers audience is Luxury Second Home Owners.

Interest Composition Index
Luxury Second Home Owners 14.53% 54.58x
Luxury Travel Researchers 25.63% 46.07x
Travel Researchers 22.28% 45.24x
Work Comes First Travelers 3.41% 44.95x
Credit Cards Rewards Researchers 27.59% 40.32x
Gas Discount Researchers 8.70% 36.78x
Luxury Hotel Guests 15.09% 36.22x
Sightseeing Travelers 21.86% 34.40x
Executive Travelers 5.68% 33.33x
Wellness Enthusiasts 5.68% 33.17x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Interest attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business Travelers audience is Maurices.

Location Composition Index
Maurices 0.01% 0.84x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Location attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business Travelers audience is executivetraveller.com.

Website Composition Index
executivetraveller.com 2.71% 58.15x
renx.ca 1.73% 54.80x
caribjournal.com 1.09% 51.68x
princeoftravel.com 6.80% 49.51x
insidehalton.com 3.06% 48.31x
timescolonist.com 2.71% 44.68x
retailmenot.ca 1.13% 42.78x
huffingtonpost.ca 1.79% 40.47x
tripadvisor.ca 7.01% 39.15x
ekathimerini.com 1.04% 38.89x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Web attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 1.13% 33.33x
Quebec Vacations 1.10% 25.73x
Canadian Real Estate Researcher Cluster 0.13% 24.46x
Toronto Tourism 0.12% 22.72x
Canada Tax and Finance Research Cluster 0.65% 22.72x
Canada Consumer Product Cluster 0.91% 21.71x
Vancouver British Columbia Research Cluster 1.38% 21.29x
European Museums, Restaurants & Events 0.16% 20.70x
Vegans & Animal Welfare 0.11% 19.47x
Clean Energy 0.11% 18.63x
Composition Percentage: The overlap percentage between the Business Travelers audience and the Content Affinity attribute.
Index: A comparison of the Business Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male