Dstillery Audiences

COVID TESTING RESEARCHERS

Audience Size: 433.8 Thousand Devices

Explore the COVID Testing Researchers Audience

Below you'll find more information about the COVID Testing Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 433.8 thousand unique devices whose actions qualify for the COVID Testing Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The COVID Testing Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the COVID Testing Researchers audience is COVID Vaccine Researchers.

Interest Composition Index
COVID Vaccine Researchers 53.42% 107.93x
Women’s Lifestyle Blogs Researchers 19.50% 74.80x
Home Custom Bedroom Decorators 7.58% 65.08x
Custom Home Lighting Shoppers 7.58% 65.08x
COVID Treatment Researchers 41.66% 63.85x
Social Distancing Content Readers 68.96% 59.35x
Post COVID-19 Restaurant Reopening Researchers 57.38% 57.57x
Advertising Professionals 34.54% 56.50x
Cord Cutters 25.70% 50.25x
Home-Made Face Mask Researchers 43.35% 49.85x
Composition Percentage: The overlap percentage between the COVID Testing Researchers audience and the Interest attribute.
Index: A comparison of the COVID Testing Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The COVID Testing Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the COVID Testing Researchers audience is Lululemon.

Location Composition Index
Lululemon 0.02% 2.97x
Talbots 0.02% 2.73x
Victoria's Secret 0.01% 2.10x
H&M 0.02% 1.85x
Dressbarn 0.01% 1.81x
Urban Outfitters 0.02% 1.73x
Chicos 0.01% 1.35x
Journeys 0.02% 1.24x
Mens Wearhouse 0.01% 1.19x
Old Navy 0.02% 1.09x
Composition Percentage: The overlap percentage between the COVID Testing Researchers audience and the Location attribute.
Index: A comparison of the COVID Testing Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The COVID Testing Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the COVID Testing Researchers audience is statnews.com.

Website Composition Index
statnews.com 12.19% 54.52x
slippedisc.com 1.54% 48.58x
inquisitr.com 1.15% 45.12x
uexpress.com 4.65% 41.86x
informnny.com 4.47% 40.36x
thehackernews.com 1.56% 40.03x
paddleyourownkanoo.com 9.56% 39.54x
losangeles.cbslocal.com 6.38% 38.91x
psypost.org 5.69% 38.56x
gossipcop.com 2.93% 38.31x
Composition Percentage: The overlap percentage between the COVID Testing Researchers audience and the Web attribute.
Index: A comparison of the COVID Testing Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the COVID Testing Researchers audience is Small Business Resources.

Content Affinity Composition Index
Small Business Resources 15.43% 22.46x
Australia & New Zealand Media 2.70% 21.34x
Travel, Food, Fashion & Fitness 1.69% 20.95x
Northern California Cluster 8.24% 19.80x
San Francisco Bay Area Cluster 8.64% 18.80x
Canadian Homes 13.37% 18.32x
Los Angeles News 27.13% 18.27x
Nature & Wildlife 2.24% 17.25x
Israel News 19.13% 16.69x
Assorted Topics (Events, Tickets, Fitness) 4.53% 15.81x
Composition Percentage: The overlap percentage between the COVID Testing Researchers audience and the Content Affinity attribute.
Index: A comparison of the COVID Testing Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The COVID Testing Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male