Explore the COVID Testing Researchers Audience
Below you'll find more information about the COVID Testing Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 433.8 thousand unique devices whose actions qualify for the COVID Testing Researchers audience.
INTERESTS
The COVID Testing Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the COVID Testing Researchers audience is COVID Vaccine Researchers.
| Interest | Composition | Index |
| COVID Vaccine Researchers | 53.42% | 107.93x |
| Women’s Lifestyle Blogs Researchers | 19.50% | 74.80x |
| Home Custom Bedroom Decorators | 7.58% | 65.08x |
| Custom Home Lighting Shoppers | 7.58% | 65.08x |
| COVID Treatment Researchers | 41.66% | 63.85x |
| Social Distancing Content Readers | 68.96% | 59.35x |
| Post COVID-19 Restaurant Reopening Researchers | 57.38% | 57.57x |
| Advertising Professionals | 34.54% | 56.50x |
| Cord Cutters | 25.70% | 50.25x |
| Home-Made Face Mask Researchers | 43.35% | 49.85x |
Composition Percentage:
The overlap percentage between the COVID Testing Researchers audience and the Interest attribute.
Index: A comparison of the COVID Testing Researchers audience to the internet population.
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APPAREL RETAILERS
The COVID Testing Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the COVID Testing Researchers audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.02% | 2.97x |
| Talbots | 0.02% | 2.73x |
| Victoria's Secret | 0.01% | 2.10x |
| H&M | 0.02% | 1.85x |
| Dressbarn | 0.01% | 1.81x |
| Urban Outfitters | 0.02% | 1.73x |
| Chicos | 0.01% | 1.35x |
| Journeys | 0.02% | 1.24x |
| Mens Wearhouse | 0.01% | 1.19x |
| Old Navy | 0.02% | 1.09x |
Composition Percentage:
The overlap percentage between the COVID Testing Researchers audience and the Location attribute.
Index: A comparison of the COVID Testing Researchers audience to the internet population.
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WEBSITES
The COVID Testing Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the COVID Testing Researchers audience is statnews.com.
| Website | Composition | Index |
| statnews.com | 12.19% | 54.52x |
| slippedisc.com | 1.54% | 48.58x |
| inquisitr.com | 1.15% | 45.12x |
| uexpress.com | 4.65% | 41.86x |
| informnny.com | 4.47% | 40.36x |
| thehackernews.com | 1.56% | 40.03x |
| paddleyourownkanoo.com | 9.56% | 39.54x |
| losangeles.cbslocal.com | 6.38% | 38.91x |
| psypost.org | 5.69% | 38.56x |
| gossipcop.com | 2.93% | 38.31x |
Composition Percentage:
The overlap percentage between the COVID Testing Researchers audience and the Web attribute.
Index: A comparison of the COVID Testing Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the COVID Testing Researchers audience is Small Business Resources.
| Content Affinity | Composition | Index |
| Small Business Resources | 15.43% | 22.46x |
| Australia & New Zealand Media | 2.70% | 21.34x |
| Travel, Food, Fashion & Fitness | 1.69% | 20.95x |
| Northern California Cluster | 8.24% | 19.80x |
| San Francisco Bay Area Cluster | 8.64% | 18.80x |
| Canadian Homes | 13.37% | 18.32x |
| Los Angeles News | 27.13% | 18.27x |
| Nature & Wildlife | 2.24% | 17.25x |
| Israel News | 19.13% | 16.69x |
| Assorted Topics (Events, Tickets, Fitness) | 4.53% | 15.81x |
Composition Percentage:
The overlap percentage between the COVID Testing Researchers audience and the Content Affinity attribute.
Index: A comparison of the COVID Testing Researchers audience to the internet population.
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DEMOGRAPHICS
The COVID Testing Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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