Dstillery Audiences

COVID TESTING RESEARCHERS

Audience Size: 1.3 Million Devices

Explore the COVID Testing Researchers Audience

Below you'll find more information about the COVID Testing Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the COVID Testing Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The COVID Testing Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the COVID Testing Researchers audience is COVID Vaccine Researchers.

Interest Composition Index
COVID Vaccine Researchers 51.30% 56.51x
Social Distancing Content Readers 41.25% 52.20x
Post COVID-19 Restaurant Reopening Researchers 35.35% 52.11x
Women’s Lifestyle Blogs Researchers 39.98% 43.35x
Home-Made Face Mask Researchers 27.81% 38.88x
Pantry Recipes Researchers 22.88% 37.91x
Remdesivir Information Researchers 28.45% 37.78x
Retirement Planning Amid Covid-19 31.18% 37.23x
Luxury Second Home Owners 33.83% 36.41x
2020 Holiday Season Sale News Researchers 32.60% 35.73x
Composition Percentage: The overlap percentage between the COVID Testing Researchers audience and the Interest attribute.
Index: A comparison of the COVID Testing Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The COVID Testing Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the COVID Testing Researchers audience is Chicos.

Location Composition Index
Chicos 0.03% 1.64x
H&M 0.01% 1.46x
Banana Republic 0.02% 1.35x
LOFT 0.02% 1.33x
Mens Wearhouse 0.03% 1.25x
Express 0.02% 1.23x
Talbots 0.01% 1.16x
Gap 0.02% 1.16x
White House Black Market 0.02% 1.15x
Gymboree 0.01% 1.11x
Composition Percentage: The overlap percentage between the COVID Testing Researchers audience and the Location attribute.
Index: A comparison of the COVID Testing Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The COVID Testing Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the COVID Testing Researchers audience is conscienhealth.org.

Website Composition Index
conscienhealth.org 1.31% 67.22x
cupcakesandcashmere.com 4.07% 39.34x
neurosciencenews.com 8.37% 38.97x
paweatheraction.com 3.47% 35.61x
paddleyourownkanoo.com 9.16% 35.04x
styleatacertainage.com 1.60% 34.43x
ekathimerini.com 1.01% 31.67x
amish365.com 4.35% 31.54x
hgtv.ca 3.47% 31.40x
farmforum.net 2.73% 31.07x
Composition Percentage: The overlap percentage between the COVID Testing Researchers audience and the Web attribute.
Index: A comparison of the COVID Testing Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the COVID Testing Researchers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 2.62% 18.83x
Liberal Media 38.86% 14.38x
Small Business Resources 35.60% 14.29x
Ireland Cluster 3.84% 13.62x
New York City Real Estate Research Cluster 7.48% 13.09x
Asia Travel 17.96% 13.00x
Hudson Valley New York Media 6.55% 12.77x
Fashion Cluster 8.06% 12.68x
Israel News 29.27% 12.08x
Colorado Snow 1.19% 11.54x
Composition Percentage: The overlap percentage between the COVID Testing Researchers audience and the Content Affinity attribute.
Index: A comparison of the COVID Testing Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The COVID Testing Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male