Dstillery Audiences

COVID THANKSGIVING PLANNERS

Audience Size: 1.7 Million Devices

Explore the COVID Thanksgiving Planners Audience

Below you'll find more information about the COVID Thanksgiving Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the COVID Thanksgiving Planners audience.

Dstillery Crafted Audiences

INTERESTS

The COVID Thanksgiving Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the COVID Thanksgiving Planners audience is Home-Made Face Mask Researchers.

Interest Composition Index
Home-Made Face Mask Researchers 31.16% 37.91x
Pantry Recipes Researchers 19.07% 29.02x
COVID Treatment Researchers 28.72% 25.77x
Social Distancing Content Readers 18.37% 21.51x
COVID Testing Researchers 16.39% 20.47x
Financially Aware (COVID-19 related) 22.07% 19.99x
Women’s Lifestyle Blogs Researchers 19.32% 19.20x
Women’s Fashion Blogs Readers 22.93% 19.13x
Shelf-Stable Food Content Readers 12.27% 18.79x
Architecture Enthusiasts 22.09% 18.71x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Interest attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The COVID Thanksgiving Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the COVID Thanksgiving Planners audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.30x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Location attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The COVID Thanksgiving Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the COVID Thanksgiving Planners audience is braincharm.com.

Website Composition Index
braincharm.com 2.43% 82.54x
purevolume.com 1.72% 67.41x
nichetraveler.com 5.23% 60.95x
mentalflare.com 14.16% 55.74x
newravel.com 1.74% 50.53x
likeswifty.com 6.13% 41.73x
richverse.com 8.18% 38.46x
petsfanatic.com 5.62% 37.34x
scribol.com 3.26% 33.66x
happinesstimes.com 7.61% 31.28x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Web attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the COVID Thanksgiving Planners audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 2.24% 13.03x
Assorted Topics (Car News, Animals, Viral Media) 0.72% 12.92x
Home Decoration - Crafts & Kids 0.04% 11.74x
Food Cluster 0.05% 10.79x
Parenting Blogs 0.56% 9.93x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.05% 9.65x
Psychology & Social Work 0.05% 9.52x
Mail Order Food 0.34% 9.29x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.05% 9.16x
Promo Codes 0.43% 9.13x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Content Affinity attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The COVID Thanksgiving Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female