Dstillery Audiences

COVID THANKSGIVING PLANNERS

Audience Size: 1.1 Million Devices

Explore the COVID Thanksgiving Planners Audience

Below you'll find more information about the COVID Thanksgiving Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the COVID Thanksgiving Planners audience.

Dstillery Crafted Audiences

INTERESTS

The COVID Thanksgiving Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the COVID Thanksgiving Planners audience is Home-Made Face Mask Researchers.

Interest Composition Index
Home-Made Face Mask Researchers 31.10% 59.32x
Pantry Recipes Researchers 18.82% 46.40x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 17.05% 44.17x
Home Design and Living Publication Readers 15.82% 41.08x
Women’s Lifestyle Blogs Researchers 21.83% 37.15x
Home Custom Bedroom Decorators 9.57% 35.95x
Custom Home Lighting Shoppers 9.57% 35.95x
COVID Testing Researchers 18.79% 35.61x
Thanksgiving Decorators 25.80% 32.27x
COVID Treatment Researchers 27.63% 30.89x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Interest attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The COVID Thanksgiving Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the COVID Thanksgiving Planners audience is Chicos.

Location Composition Index
Chicos 0.03% 2.01x
Eddie Bauer 0.02% 1.61x
Maurices 0.05% 1.33x
Dressbarn 0.01% 1.29x
Hollister 0.01% 1.28x
Gap 0.02% 1.21x
Buckle 0.02% 1.19x
Old Navy 0.03% 1.16x
LOFT 0.02% 1.13x
Banana Republic 0.02% 1.13x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Location attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The COVID Thanksgiving Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the COVID Thanksgiving Planners audience is braincharm.com.

Website Composition Index
braincharm.com 1.98% 96.13x
nichetraveler.com 3.87% 84.83x
twentydaily.com 4.93% 72.66x
likeswifty.com 5.49% 65.75x
mentalflare.com 11.95% 55.88x
richverse.com 8.17% 52.32x
happinesstimes.com 9.47% 49.13x
serendipitytimes.com 5.96% 37.87x
militarybud.com 2.95% 31.36x
icepop.com 12.06% 31.07x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Web attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the COVID Thanksgiving Planners audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 2.51% 20.27x
Assorted Topics (Car News, Animals, Viral Media) 1.02% 17.57x
Humor & Entertainment 0.28% 13.82x
Perfume, Makeup & Cosmetics 0.22% 13.60x
Shopping Catalogs 0.12% 12.26x
Natural & Healthy Living Researchers 0.06% 12.26x
Mail Order Food 0.24% 11.61x
Conscious Living 1.41% 10.95x
Assorted Topics (Events, Tickets, Fitness) 3.44% 10.51x
Liberal Media - Political Activism 1.52% 10.48x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Content Affinity attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The COVID Thanksgiving Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female