Dstillery Audiences

COVID THANKSGIVING PLANNERS

Audience Size: 2.3 Million Devices

Explore the COVID Thanksgiving Planners Audience

Below you'll find more information about the COVID Thanksgiving Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the COVID Thanksgiving Planners audience.

Dstillery Crafted Audiences

INTERESTS

The COVID Thanksgiving Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the COVID Thanksgiving Planners audience is Home-Made Face Mask Researchers.

Interest Composition Index
Home-Made Face Mask Researchers 25.51% 36.72x
Home Design and Living Publication Readers 7.90% 34.71x
Home Custom Bedroom Decorators 3.17% 31.12x
Custom Home Lighting Shoppers 3.17% 31.12x
Pantry Recipes Researchers 18.42% 29.80x
COVID Testing Researchers 9.28% 28.37x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 15.31% 27.59x
Women’s Lifestyle Blogs Researchers 8.29% 27.55x
COVID Treatment Researchers 17.65% 26.81x
Online Home Decor Shoppers 11.75% 26.37x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Interest attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The COVID Thanksgiving Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the COVID Thanksgiving Planners audience is H&M.

Location Composition Index
H&M 0.02% 1.40x
Urban Outfitters 0.02% 1.36x
Buckle 0.02% 1.35x
Talbots 0.01% 1.20x
Express 0.02% 1.18x
Gap 0.01% 1.10x
Maurices 0.04% 1.04x
Journeys 0.02% 1.01x
Dressbarn 0.01% 1.00x
Zumiez 0.02% 1.00x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Location attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The COVID Thanksgiving Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the COVID Thanksgiving Planners audience is nichetraveler.com.

Website Composition Index
nichetraveler.com 1.11% 46.29x
twentydaily.com 1.49% 44.63x
mentalflare.com 4.91% 38.81x
likeswifty.com 2.15% 37.19x
richverse.com 2.64% 34.25x
happinesstimes.com 3.10% 33.46x
wonderfeed.com 1.28% 27.64x
serendipitytimes.com 1.80% 27.04x
petsdetective.com 2.30% 25.64x
amomedia.com 7.58% 24.60x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Web attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the COVID Thanksgiving Planners audience is Assorted Topics (Car News, Animals, Viral Media).

Content Affinity Composition Index
Assorted Topics (Car News, Animals, Viral Media) 0.71% 14.76x
Travel, Food, Fashion & Fitness 1.08% 11.41x
Conscious Living 0.98% 10.87x
Parenting Blogs 0.83% 10.71x
Charity Walks 0.67% 9.52x
Mail Order Food 0.11% 8.68x
Unique & Personalized Fashion 0.12% 8.65x
Assorted Topics (Television, Origami, Men's Health) 0.24% 8.49x
Assorted Topics (Freebies, Gardens, Jewelry) 0.72% 8.40x
Perfume, Makeup & Cosmetics 0.14% 8.22x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Content Affinity attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The COVID Thanksgiving Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female