Dstillery Audiences

COVID THANKSGIVING PLANNERS

Audience Size: 1.8 Million Devices

Explore the COVID Thanksgiving Planners Audience

Below you'll find more information about the COVID Thanksgiving Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the COVID Thanksgiving Planners audience.

Dstillery Crafted Audiences

INTERESTS

The COVID Thanksgiving Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the COVID Thanksgiving Planners audience is Home-Made Face Mask Researchers.

Interest Composition Index
Home-Made Face Mask Researchers 31.55% 47.38x
Pantry Recipes Researchers 20.17% 35.86x
COVID Treatment Researchers 29.21% 31.75x
COVID Testing Researchers 18.12% 26.39x
Women’s Lifestyle Blogs Researchers 22.09% 25.71x
Women’s Fashion Blogs Readers 25.31% 25.27x
Social Distancing Content Readers 19.03% 25.02x
Architecture Enthusiasts 24.48% 24.54x
Home Design and Living Publication Readers 17.91% 23.85x
Retirees 23.55% 23.17x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Interest attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The COVID Thanksgiving Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the COVID Thanksgiving Planners audience is Chicos.

Location Composition Index
Chicos 0.03% 1.66x
Lululemon 0.01% 1.54x
White House Black Market 0.02% 1.35x
Talbots 0.01% 1.31x
Mens Wearhouse 0.03% 1.27x
Jos A. Bank Clothiers 0.02% 1.22x
Express 0.02% 1.17x
Hollister 0.01% 1.14x
Victoria's Secret 0.03% 1.08x
Dressbarn 0.02% 1.07x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Location attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The COVID Thanksgiving Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the COVID Thanksgiving Planners audience is braincharm.com.

Website Composition Index
braincharm.com 1.59% 84.05x
mentalflare.com 10.15% 58.67x
nichetraveler.com 5.32% 57.56x
newravel.com 1.23% 54.10x
likeswifty.com 5.53% 46.05x
scribol.com 2.00% 43.89x
twentydaily.com 4.77% 41.10x
richverse.com 7.19% 39.41x
petsfanatic.com 5.75% 30.94x
happinesstimes.com 8.88% 30.91x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Web attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the COVID Thanksgiving Planners audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 2.64% 16.20x
Perfume, Makeup & Cosmetics 0.26% 13.02x
Nutrition & Diabetic Living 0.21% 11.19x
Assorted Topics (Car News, Animals, Viral Media) 0.59% 11.13x
Natural & Healthy Living Researchers 0.18% 10.80x
Humor & Entertainment 0.38% 10.77x
Mail Order Food 0.28% 10.56x
Promo Codes 0.37% 10.19x
Illinois 0.04% 9.97x
Consumer Packaged Goods 10.80% 9.63x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Content Affinity attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The COVID Thanksgiving Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female