Explore the COVID Thanksgiving Planners Audience
Below you'll find more information about the COVID Thanksgiving Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the COVID Thanksgiving Planners audience.
INTERESTS
The COVID Thanksgiving Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the COVID Thanksgiving Planners audience is Home-Made Face Mask Researchers.
| Interest | Composition | Index |
| Home-Made Face Mask Researchers | 25.51% | 36.72x |
| Home Design and Living Publication Readers | 7.90% | 34.71x |
| Home Custom Bedroom Decorators | 3.17% | 31.12x |
| Custom Home Lighting Shoppers | 3.17% | 31.12x |
| Pantry Recipes Researchers | 18.42% | 29.80x |
| COVID Testing Researchers | 9.28% | 28.37x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 15.31% | 27.59x |
| Women’s Lifestyle Blogs Researchers | 8.29% | 27.55x |
| COVID Treatment Researchers | 17.65% | 26.81x |
| Online Home Decor Shoppers | 11.75% | 26.37x |
Composition Percentage:
The overlap percentage between the COVID Thanksgiving Planners audience and the Interest attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
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APPAREL RETAILERS
The COVID Thanksgiving Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the COVID Thanksgiving Planners audience is H&M.
| Location | Composition | Index |
| H&M | 0.02% | 1.40x |
| Urban Outfitters | 0.02% | 1.36x |
| Buckle | 0.02% | 1.35x |
| Talbots | 0.01% | 1.20x |
| Express | 0.02% | 1.18x |
| Gap | 0.01% | 1.10x |
| Maurices | 0.04% | 1.04x |
| Journeys | 0.02% | 1.01x |
| Dressbarn | 0.01% | 1.00x |
| Zumiez | 0.02% | 1.00x |
Composition Percentage:
The overlap percentage between the COVID Thanksgiving Planners audience and the Location attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
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WEBSITES
The COVID Thanksgiving Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the COVID Thanksgiving Planners audience is nichetraveler.com.
| Website | Composition | Index |
| nichetraveler.com | 1.11% | 46.29x |
| twentydaily.com | 1.49% | 44.63x |
| mentalflare.com | 4.91% | 38.81x |
| likeswifty.com | 2.15% | 37.19x |
| richverse.com | 2.64% | 34.25x |
| happinesstimes.com | 3.10% | 33.46x |
| wonderfeed.com | 1.28% | 27.64x |
| serendipitytimes.com | 1.80% | 27.04x |
| petsdetective.com | 2.30% | 25.64x |
| amomedia.com | 7.58% | 24.60x |
Composition Percentage:
The overlap percentage between the COVID Thanksgiving Planners audience and the Web attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the COVID Thanksgiving Planners audience is Assorted Topics (Car News, Animals, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Car News, Animals, Viral Media) | 0.71% | 14.76x |
| Travel, Food, Fashion & Fitness | 1.08% | 11.41x |
| Conscious Living | 0.98% | 10.87x |
| Parenting Blogs | 0.83% | 10.71x |
| Charity Walks | 0.67% | 9.52x |
| Mail Order Food | 0.11% | 8.68x |
| Unique & Personalized Fashion | 0.12% | 8.65x |
| Assorted Topics (Television, Origami, Men's Health) | 0.24% | 8.49x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.72% | 8.40x |
| Perfume, Makeup & Cosmetics | 0.14% | 8.22x |
Composition Percentage:
The overlap percentage between the COVID Thanksgiving Planners audience and the Content Affinity attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
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DEMOGRAPHICS
The COVID Thanksgiving Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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