Explore the COVID Thanksgiving Planners Audience
Below you'll find more information about the COVID Thanksgiving Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the COVID Thanksgiving Planners audience.
INTERESTS
The COVID Thanksgiving Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the COVID Thanksgiving Planners audience is Home-Made Face Mask Researchers.
| Interest | Composition | Index |
| Home-Made Face Mask Researchers | 31.55% | 47.38x |
| Pantry Recipes Researchers | 20.17% | 35.86x |
| COVID Treatment Researchers | 29.21% | 31.75x |
| COVID Testing Researchers | 18.12% | 26.39x |
| Women’s Lifestyle Blogs Researchers | 22.09% | 25.71x |
| Women’s Fashion Blogs Readers | 25.31% | 25.27x |
| Social Distancing Content Readers | 19.03% | 25.02x |
| Architecture Enthusiasts | 24.48% | 24.54x |
| Home Design and Living Publication Readers | 17.91% | 23.85x |
| Retirees | 23.55% | 23.17x |
Composition Percentage:
The overlap percentage between the COVID Thanksgiving Planners audience and the Interest attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
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APPAREL RETAILERS
The COVID Thanksgiving Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the COVID Thanksgiving Planners audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.03% | 1.66x |
| Lululemon | 0.01% | 1.54x |
| White House Black Market | 0.02% | 1.35x |
| Talbots | 0.01% | 1.31x |
| Mens Wearhouse | 0.03% | 1.27x |
| Jos A. Bank Clothiers | 0.02% | 1.22x |
| Express | 0.02% | 1.17x |
| Hollister | 0.01% | 1.14x |
| Victoria's Secret | 0.03% | 1.08x |
| Dressbarn | 0.02% | 1.07x |
Composition Percentage:
The overlap percentage between the COVID Thanksgiving Planners audience and the Location attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
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WEBSITES
The COVID Thanksgiving Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the COVID Thanksgiving Planners audience is braincharm.com.
| Website | Composition | Index |
| braincharm.com | 1.59% | 84.05x |
| mentalflare.com | 10.15% | 58.67x |
| nichetraveler.com | 5.32% | 57.56x |
| newravel.com | 1.23% | 54.10x |
| likeswifty.com | 5.53% | 46.05x |
| scribol.com | 2.00% | 43.89x |
| twentydaily.com | 4.77% | 41.10x |
| richverse.com | 7.19% | 39.41x |
| petsfanatic.com | 5.75% | 30.94x |
| happinesstimes.com | 8.88% | 30.91x |
Composition Percentage:
The overlap percentage between the COVID Thanksgiving Planners audience and the Web attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the COVID Thanksgiving Planners audience is Travel, Food, Fashion & Fitness.
| Content Affinity | Composition | Index |
| Travel, Food, Fashion & Fitness | 2.64% | 16.20x |
| Perfume, Makeup & Cosmetics | 0.26% | 13.02x |
| Nutrition & Diabetic Living | 0.21% | 11.19x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.59% | 11.13x |
| Natural & Healthy Living Researchers | 0.18% | 10.80x |
| Humor & Entertainment | 0.38% | 10.77x |
| Mail Order Food | 0.28% | 10.56x |
| Promo Codes | 0.37% | 10.19x |
| Illinois | 0.04% | 9.97x |
| Consumer Packaged Goods | 10.80% | 9.63x |
Composition Percentage:
The overlap percentage between the COVID Thanksgiving Planners audience and the Content Affinity attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
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DEMOGRAPHICS
The COVID Thanksgiving Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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