Dstillery Audiences

COVID THANKSGIVING PLANNERS

Audience Size: 1.7 Million Devices

Explore the COVID Thanksgiving Planners Audience

Below you'll find more information about the COVID Thanksgiving Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the COVID Thanksgiving Planners audience.

Dstillery Crafted Audiences

INTERESTS

The COVID Thanksgiving Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the COVID Thanksgiving Planners audience is Home-Made Face Mask Researchers.

Interest Composition Index
Home-Made Face Mask Researchers 29.16% 37.52x
Pantry Recipes Researchers 18.83% 26.55x
COVID Treatment Researchers 26.62% 23.40x
Social Distancing Content Readers 18.10% 20.36x
Financially Aware (COVID-19 related) 20.14% 20.06x
COVID Testing Researchers 14.10% 18.36x
Women’s Fashion Blogs Readers 21.12% 17.68x
Architecture Enthusiasts 22.04% 17.61x
Shelf-Stable Food Content Readers 12.63% 17.36x
Women’s Lifestyle Blogs Researchers 17.78% 16.96x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Interest attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The COVID Thanksgiving Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the COVID Thanksgiving Planners audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.10x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Location attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The COVID Thanksgiving Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the COVID Thanksgiving Planners audience is braincharm.com.

Website Composition Index
braincharm.com 3.57% 77.96x
purevolume.com 2.28% 66.01x
mentalflare.com 16.67% 51.88x
nichetraveler.com 4.53% 51.73x
wonderfeed.com 1.05% 49.14x
petsfanatic.com 4.08% 45.90x
newravel.com 2.48% 44.63x
petsdetective.com 6.61% 37.29x
wealtheditor.com 6.75% 35.18x
likeswifty.com 5.93% 34.60x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Web attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the COVID Thanksgiving Planners audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 0.05% 13.00x
Assorted Topics (Car News, Animals, Viral Media) 0.75% 12.81x
Travel, Food, Fashion & Fitness 2.05% 12.19x
Senior Care 0.03% 10.11x
Mail Order Food 0.49% 10.03x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.05% 9.70x
Parenting Blogs 0.64% 9.62x
Home Decoration - Crafts & Kids 0.07% 9.61x
Food Cluster 0.09% 8.83x
Shopping Catalogs 0.35% 8.79x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Content Affinity attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The COVID Thanksgiving Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female