Explore the COVID Thanksgiving Planners Audience
Below you'll find more information about the COVID Thanksgiving Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the COVID Thanksgiving Planners audience.
INTERESTS
The COVID Thanksgiving Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the COVID Thanksgiving Planners audience is Home-Made Face Mask Researchers.
| Interest | Composition | Index |
| Home-Made Face Mask Researchers | 31.16% | 37.91x |
| Pantry Recipes Researchers | 19.07% | 29.02x |
| COVID Treatment Researchers | 28.72% | 25.77x |
| Social Distancing Content Readers | 18.37% | 21.51x |
| COVID Testing Researchers | 16.39% | 20.47x |
| Financially Aware (COVID-19 related) | 22.07% | 19.99x |
| Women’s Lifestyle Blogs Researchers | 19.32% | 19.20x |
| Women’s Fashion Blogs Readers | 22.93% | 19.13x |
| Shelf-Stable Food Content Readers | 12.27% | 18.79x |
| Architecture Enthusiasts | 22.09% | 18.71x |
Composition Percentage:
The overlap percentage between the COVID Thanksgiving Planners audience and the Interest attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
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APPAREL RETAILERS
The COVID Thanksgiving Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the COVID Thanksgiving Planners audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.07% | 1.30x |
Composition Percentage:
The overlap percentage between the COVID Thanksgiving Planners audience and the Location attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
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WEBSITES
The COVID Thanksgiving Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the COVID Thanksgiving Planners audience is braincharm.com.
| Website | Composition | Index |
| braincharm.com | 2.43% | 82.54x |
| purevolume.com | 1.72% | 67.41x |
| nichetraveler.com | 5.23% | 60.95x |
| mentalflare.com | 14.16% | 55.74x |
| newravel.com | 1.74% | 50.53x |
| likeswifty.com | 6.13% | 41.73x |
| richverse.com | 8.18% | 38.46x |
| petsfanatic.com | 5.62% | 37.34x |
| scribol.com | 3.26% | 33.66x |
| happinesstimes.com | 7.61% | 31.28x |
Composition Percentage:
The overlap percentage between the COVID Thanksgiving Planners audience and the Web attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the COVID Thanksgiving Planners audience is Travel, Food, Fashion & Fitness.
| Content Affinity | Composition | Index |
| Travel, Food, Fashion & Fitness | 2.24% | 13.03x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.72% | 12.92x |
| Home Decoration - Crafts & Kids | 0.04% | 11.74x |
| Food Cluster | 0.05% | 10.79x |
| Parenting Blogs | 0.56% | 9.93x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.05% | 9.65x |
| Psychology & Social Work | 0.05% | 9.52x |
| Mail Order Food | 0.34% | 9.29x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.05% | 9.16x |
| Promo Codes | 0.43% | 9.13x |
Composition Percentage:
The overlap percentage between the COVID Thanksgiving Planners audience and the Content Affinity attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
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DEMOGRAPHICS
The COVID Thanksgiving Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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