Dstillery Audiences

COVID THANKSGIVING PLANNERS

Audience Size: 1.7 Million Devices

Explore the COVID Thanksgiving Planners Audience

Below you'll find more information about the COVID Thanksgiving Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the COVID Thanksgiving Planners audience.

Dstillery Crafted Audiences

INTERESTS

The COVID Thanksgiving Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the COVID Thanksgiving Planners audience is Home-Made Face Mask Researchers.

Interest Composition Index
Home-Made Face Mask Researchers 32.19% 56.22x
Pantry Recipes Researchers 19.77% 41.95x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 19.80% 35.59x
Women’s Lifestyle Blogs Researchers 24.44% 33.59x
Home Design and Living Publication Readers 18.96% 31.97x
COVID Testing Researchers 19.91% 31.33x
COVID Treatment Researchers 28.99% 29.83x
Thanksgiving Decorators 26.15% 29.67x
Women’s Fashion Blogs Readers 27.56% 29.54x
Custom Home Lighting Shoppers 12.85% 28.77x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Interest attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The COVID Thanksgiving Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the COVID Thanksgiving Planners audience is Talbots.

Location Composition Index
Talbots 0.02% 1.49x
H&M 0.01% 1.17x
Chicos 0.02% 1.15x
Michael Kors 0.01% 1.08x
Mens Wearhouse 0.03% 1.04x
Old Navy 0.03% 1.00x
Jos A. Bank Clothiers 0.01% 1.00x
Dressbarn 0.01% 0.95x
Carhartt 0.18% 0.94x
The Childrens Place 0.03% 0.89x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Location attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The COVID Thanksgiving Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the COVID Thanksgiving Planners audience is braincharm.com.

Website Composition Index
braincharm.com 2.89% 74.63x
nichetraveler.com 4.46% 74.48x
likeswifty.com 4.92% 56.58x
twentydaily.com 5.24% 54.24x
mentalflare.com 11.75% 39.12x
headcramp.com 1.68% 37.85x
happinesstimes.com 9.59% 36.15x
richverse.com 8.16% 34.31x
therapyjoker.com 1.76% 32.42x
serendipitytimes.com 6.65% 32.00x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Web attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the COVID Thanksgiving Planners audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 2.02% 18.57x
Nutrition & Diabetic Living 0.16% 16.03x
Assorted Topics (Car News, Animals, Viral Media) 0.76% 13.69x
Perfume, Makeup & Cosmetics 0.22% 13.51x
Natural & Healthy Living Researchers 0.12% 12.54x
Humor & Entertainment 0.32% 12.24x
Shopping Catalogs 0.17% 11.40x
Assorted Topics (Events, Tickets, Fitness) 2.56% 11.28x
Conscious Living 1.57% 10.60x
Liberal Media - Political Activism 1.74% 10.35x
Composition Percentage: The overlap percentage between the COVID Thanksgiving Planners audience and the Content Affinity attribute.
Index: A comparison of the COVID Thanksgiving Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The COVID Thanksgiving Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female