Dstillery Audiences

CABLE TV SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Cable TV Shoppers Audience

Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Cable TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cable TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cable TV Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 7.76% 17.64x
Moving Services Shoppers 5.48% 16.65x
Bed & Bath Shoppers 7.68% 16.20x
Medicare Researchers 12.45% 15.98x
Home Rug Shoppers 11.92% 15.92x
Furniture Shoppers 7.39% 15.75x
SMB Commercial Insurance Researchers 22.59% 15.74x
Disability Insurance Researchers 11.91% 15.67x
Office Supply Shoppers 7.74% 15.52x
Kitchen and Bath Professionals 12.16% 15.47x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.66x
Maurices 0.01% 0.86x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cable TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cable TV Shoppers audience is wahjobqueen.com.

Website Composition Index
wahjobqueen.com 6.35% 51.73x
longisland.com 1.39% 25.51x
fiercetelecom.com 1.06% 24.34x
icims.com 1.26% 21.77x
newsday.com 5.58% 20.29x
news12.com 10.65% 18.37x
dailyrecord.com 1.04% 16.60x
fastquicksearch.com 1.66% 15.08x
buzztreatment.com 1.16% 14.31x
chase.com 3.97% 13.81x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).

Content Affinity Composition Index
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.30% 23.99x
Mobile Industry Information 0.32% 18.82x
Retail Industry News 0.04% 18.49x
Career Cluster A 0.57% 14.92x
Writing Resources 0.03% 12.58x
Marketing Professionals 0.03% 10.34x
Corporate Employment Pages 0.14% 9.51x
New York City Family & Activity Cluster 6.21% 9.31x
Humor & Entertainment 0.09% 9.01x
Paper & Packaging 0.02% 8.81x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male