Dstillery Audiences

CABLE TV SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Cable TV Shoppers Audience

Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Cable TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cable TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cable TV Shoppers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 24.80% 14.23x
Generic Prescription Drug Shoppers 19.75% 14.06x
Automotive Racing Enthusiasts 21.29% 14.04x
Home Medical Supplies Shoppers 21.63% 14.03x
Online Directory Searchers 18.67% 13.57x
Retired Health Insurance Researchers 17.98% 13.56x
Roommate Seekers 21.79% 13.50x
Senior Living Center Researchers 22.52% 13.48x
Ancestry Researchers 19.51% 13.26x
TV Game Show Fans 17.66% 13.21x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.16x
Carhartt 0.16% 1.10x
Old Navy 0.01% 1.01x
Maurices 0.01% 0.86x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cable TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cable TV Shoppers audience is capitalone.com.

Website Composition Index
capitalone.com 1.14% 25.25x
thebuzztube.com 2.06% 23.62x
fallbrook247.com 1.48% 23.59x
thebrofessional.net 1.37% 22.73x
xtremerain.com 1.88% 22.67x
frontier.com 1.59% 22.64x
tworeddots.com 1.49% 22.25x
shareyourfreebies.com 1.18% 22.03x
kitcometals.com 1.22% 21.87x
tummytuckhipo.com 1.38% 21.39x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 13.93x
Right Wing Blogs - Political Activism 0.22% 12.79x
Home Improvement Contractor 0.06% 12.78x
Discount Shopping 0.32% 11.88x
Apartment & Community Real Estate Researchers 0.08% 11.87x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 11.13x
Computer Printers 0.11% 10.78x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.14% 10.71x
Survey Websites 0.02% 10.08x
Home Printing 0.07% 9.86x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male