Explore the Cable TV Shoppers Audience
Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Cable TV Shoppers audience.
INTERESTS
The Cable TV Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cable TV Shoppers audience is Home Goods Supercenter Shoppers.
| Interest | Composition | Index |
| Home Goods Supercenter Shoppers | 7.76% | 17.64x |
| Moving Services Shoppers | 5.48% | 16.65x |
| Bed & Bath Shoppers | 7.68% | 16.20x |
| Medicare Researchers | 12.45% | 15.98x |
| Home Rug Shoppers | 11.92% | 15.92x |
| Furniture Shoppers | 7.39% | 15.75x |
| SMB Commercial Insurance Researchers | 22.59% | 15.74x |
| Disability Insurance Researchers | 11.91% | 15.67x |
| Office Supply Shoppers | 7.74% | 15.52x |
| Kitchen and Bath Professionals | 12.16% | 15.47x |
Composition Percentage:
The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
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APPAREL RETAILERS
The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.01% | 1.66x |
| Maurices | 0.01% | 0.86x |
Composition Percentage:
The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
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WEBSITES
The Cable TV Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cable TV Shoppers audience is wahjobqueen.com.
| Website | Composition | Index |
| wahjobqueen.com | 6.35% | 51.73x |
| longisland.com | 1.39% | 25.51x |
| fiercetelecom.com | 1.06% | 24.34x |
| icims.com | 1.26% | 21.77x |
| newsday.com | 5.58% | 20.29x |
| news12.com | 10.65% | 18.37x |
| dailyrecord.com | 1.04% | 16.60x |
| fastquicksearch.com | 1.66% | 15.08x |
| buzztreatment.com | 1.16% | 14.31x |
| chase.com | 3.97% | 13.81x |
Composition Percentage:
The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).
| Content Affinity | Composition | Index |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.30% | 23.99x |
| Mobile Industry Information | 0.32% | 18.82x |
| Retail Industry News | 0.04% | 18.49x |
| Career Cluster A | 0.57% | 14.92x |
| Writing Resources | 0.03% | 12.58x |
| Marketing Professionals | 0.03% | 10.34x |
| Corporate Employment Pages | 0.14% | 9.51x |
| New York City Family & Activity Cluster | 6.21% | 9.31x |
| Humor & Entertainment | 0.09% | 9.01x |
| Paper & Packaging | 0.02% | 8.81x |
Composition Percentage:
The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
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DEMOGRAPHICS
The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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