Dstillery Audiences

CABLE TV SHOPPERS

Audience Size: 4 Million Devices

Explore the Cable TV Shoppers Audience

Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Cable TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cable TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cable TV Shoppers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 33.13% 20.26x
Budget Grocery Shoppers 24.46% 19.60x
Auto Insurance Shoppers 27.75% 19.57x
Retired Health Insurance Researchers 24.45% 19.08x
Big Box Shoppers 26.30% 18.94x
Online Directory Searchers 26.40% 18.65x
Retirees 25.06% 18.53x
Spa and Pool Owners 26.11% 18.40x
Senior Living Center Researchers 26.28% 18.37x
Credit Union Researchers 28.26% 18.31x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Supreme.

Location Composition Index
Supreme 0.02% 2.12x
Mens Wearhouse 0.52% 1.28x
Jos A. Bank Clothiers 0.30% 1.26x
Uniqlo 0.02% 1.19x
Johnston and Murphy 0.46% 1.16x
White House Black Market 0.33% 1.15x
Club Monaco 0.01% 1.14x
Buckle 0.24% 1.08x
Dressbarn 0.05% 1.05x
Brooks Brothers 0.03% 1.04x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cable TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cable TV Shoppers audience is bitlanders.com.

Website Composition Index
bitlanders.com 1.61% 28.29x
frank151.com 1.08% 26.91x
westernjournalism.com 1.01% 26.32x
compare99.com 2.10% 25.93x
sportsjamm.com 1.62% 25.56x
healthypanda.net 2.23% 25.26x
postpopular.com 1.73% 24.80x
dingit.tv 2.90% 24.35x
ucomparehealthcare.com 1.98% 24.01x
findthecompany.com 1.66% 23.94x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.06% 15.22x
Low Budget Shoppers 1.47% 14.24x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.58% 14.18x
Discount Shopping 3.35% 13.98x
As Seen On TV Products 0.08% 13.60x
Assorted Topics (Cooking, Games, Viral Media) 0.13% 13.06x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.27% 12.90x
Home Improvement Contractor 1.11% 12.87x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.72% 12.66x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 12.43x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male