Explore the Cable TV Shoppers Audience
Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Cable TV Shoppers audience.
INTERESTS
The Cable TV Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cable TV Shoppers audience is Office Supply Shoppers.
| Interest | Composition | Index |
| Office Supply Shoppers | 8.86% | 17.55x |
| Home Goods Supercenter Shoppers | 10.64% | 17.24x |
| Moving Services Shoppers | 10.71% | 17.01x |
| Ink & Toner Shoppers | 21.67% | 16.99x |
| Videographers | 20.30% | 16.74x |
| Online Movie Downloaders | 20.04% | 16.57x |
| Home Buyers | 10.34% | 16.52x |
| New York Trip Planners | 15.44% | 16.05x |
| Healthcare Discount Shoppers | 15.15% | 16.02x |
| Lawyers | 14.51% | 15.73x |
Composition Percentage:
The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
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APPAREL RETAILERS
The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.01% | 2.52x |
| Patagonia | 0.01% | 2.48x |
| J. Crew | 0.01% | 1.68x |
| The Childrens Place | 0.01% | 1.58x |
| White House Black Market | 0.02% | 1.50x |
| LOFT | 0.01% | 1.49x |
| Chicos | 0.02% | 1.46x |
| Zumiez | 0.03% | 1.45x |
| Dressbarn | 0.01% | 1.43x |
| American Eagle Outfitters | 0.02% | 1.38x |
Composition Percentage:
The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
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WEBSITES
The Cable TV Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cable TV Shoppers audience is wahjobqueen.com.
| Website | Composition | Index |
| wahjobqueen.com | 6.14% | 74.65x |
| longisland.com | 2.41% | 30.86x |
| icims.com | 1.78% | 26.98x |
| fiercetelecom.com | 1.24% | 26.57x |
| newsday.com | 9.75% | 22.48x |
| funnewjersey.com | 1.04% | 20.73x |
| news12.com | 15.43% | 20.05x |
| shop411.com | 2.10% | 19.76x |
| symptomfind.com | 1.29% | 19.04x |
| consumersearch.com | 1.68% | 17.41x |
Composition Percentage:
The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).
| Content Affinity | Composition | Index |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.41% | 31.81x |
| Mobile Industry Information | 0.45% | 20.35x |
| Career Cluster A | 0.96% | 18.67x |
| Learning & Development Products | 0.08% | 18.08x |
| Retail Industry News | 0.04% | 15.15x |
| Marketing Professionals | 0.08% | 14.46x |
| Corporate Employment Pages | 0.25% | 14.35x |
| Human Resources & Employee Management | 0.08% | 12.99x |
| New York City Family & Activity Cluster | 10.48% | 11.27x |
| University Press | 0.03% | 10.85x |
Composition Percentage:
The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
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DEMOGRAPHICS
The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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