Dstillery Audiences

CABLE TV SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Cable TV Shoppers Audience

Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Cable TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cable TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cable TV Shoppers audience is Office Supply Shoppers.

Interest Composition Index
Office Supply Shoppers 8.86% 17.55x
Home Goods Supercenter Shoppers 10.64% 17.24x
Moving Services Shoppers 10.71% 17.01x
Ink & Toner Shoppers 21.67% 16.99x
Videographers 20.30% 16.74x
Online Movie Downloaders 20.04% 16.57x
Home Buyers 10.34% 16.52x
New York Trip Planners 15.44% 16.05x
Healthcare Discount Shoppers 15.15% 16.02x
Lawyers 14.51% 15.73x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.01% 2.52x
Patagonia 0.01% 2.48x
J. Crew 0.01% 1.68x
The Childrens Place 0.01% 1.58x
White House Black Market 0.02% 1.50x
LOFT 0.01% 1.49x
Chicos 0.02% 1.46x
Zumiez 0.03% 1.45x
Dressbarn 0.01% 1.43x
American Eagle Outfitters 0.02% 1.38x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cable TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cable TV Shoppers audience is wahjobqueen.com.

Website Composition Index
wahjobqueen.com 6.14% 74.65x
longisland.com 2.41% 30.86x
icims.com 1.78% 26.98x
fiercetelecom.com 1.24% 26.57x
newsday.com 9.75% 22.48x
funnewjersey.com 1.04% 20.73x
news12.com 15.43% 20.05x
shop411.com 2.10% 19.76x
symptomfind.com 1.29% 19.04x
consumersearch.com 1.68% 17.41x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).

Content Affinity Composition Index
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.41% 31.81x
Mobile Industry Information 0.45% 20.35x
Career Cluster A 0.96% 18.67x
Learning & Development Products 0.08% 18.08x
Retail Industry News 0.04% 15.15x
Marketing Professionals 0.08% 14.46x
Corporate Employment Pages 0.25% 14.35x
Human Resources & Employee Management 0.08% 12.99x
New York City Family & Activity Cluster 10.48% 11.27x
University Press 0.03% 10.85x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male