Dstillery Audiences

CABLE TV SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Cable TV Shoppers Audience

Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Cable TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cable TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cable TV Shoppers audience is Newly Recruited Military Personnel.

Interest Composition Index
Newly Recruited Military Personnel 19.48% 15.11x
Roommate Seekers 22.73% 14.90x
Online Directory Searchers 16.36% 14.79x
Retired Health Insurance Researchers 15.68% 14.71x
Home Buyers 15.22% 14.10x
Home Medical Supplies Shoppers 20.66% 14.07x
Food Delivery Service Users 11.60% 14.07x
Retirement Financial Account Researchers 18.71% 14.03x
Mortgage Researchers 21.25% 14.01x
Automotive Racing Enthusiasts 18.50% 13.94x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.38x
Maurices 0.02% 1.24x
Carhartt 0.13% 1.15x
Mens Wearhouse 0.01% 1.11x
Journeys 0.02% 1.02x
Old Navy 0.02% 0.98x
Buckle 0.01% 0.93x
The Childrens Place 0.01% 0.93x
Victoria's Secret 0.01% 0.83x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cable TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cable TV Shoppers audience is longisland.com.

Website Composition Index
longisland.com 1.69% 22.50x
tapinto.net 1.01% 20.76x
news12.com 22.65% 20.12x
topixrewind.com 1.62% 19.58x
topixpassport.com 1.03% 19.32x
topixstars.com 1.10% 19.09x
topixpawsome.com 1.19% 18.66x
shopping.net 1.76% 18.61x
freebies.com 2.29% 18.55x
blair.com 1.32% 18.44x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.02% 12.06x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 11.48x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.18% 11.17x
Apartment & Community Real Estate Researchers 0.02% 10.33x
Electronic Cabling 0.08% 9.79x
Senior Care 0.05% 9.76x
New York City Family & Activity Cluster 11.72% 9.76x
Home Decoration - Crafts & Kids 0.10% 9.55x
Chat Rooms 0.03% 9.47x
Hudson Valley New York Media 5.31% 9.37x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male