Dstillery Audiences

CABLE TV SHOPPERS

Audience Size: 3 Million Devices

Explore the Cable TV Shoppers Audience

Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Cable TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cable TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cable TV Shoppers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 31.83% 25.91x
Budget Grocery Shoppers 21.17% 24.41x
Auto Insurance Shoppers 26.82% 24.08x
Retired Health Insurance Researchers 20.38% 23.66x
Retirees 22.06% 23.50x
Senior Living Center Researchers 22.72% 22.95x
Online Directory Searchers 22.18% 22.67x
Tax Filers 23.70% 22.54x
Spa and Pool Owners 22.83% 22.43x
Budget Mobile Phone Researchers 22.36% 21.86x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.42% 1.18x
Jos A. Bank Clothiers 0.25% 1.14x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cable TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cable TV Shoppers audience is cablemover.com.

Website Composition Index
cablemover.com 1.46% 57.02x
timewarnercable.com 1.66% 51.20x
oru.com 1.11% 44.12x
detonate.com 1.44% 42.50x
newhomesource.com 1.03% 38.56x
boatingmag.tv 1.03% 38.51x
kingofwake.tv 1.05% 38.27x
ridertv.com 1.09% 38.18x
modells.com 1.37% 38.10x
motorcyclistonline.tv 1.10% 37.87x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is Low Budget Shoppers.

Content Affinity Composition Index
Low Budget Shoppers 2.66% 18.72x
Discount Shopping 5.42% 16.66x
Home Improvement Contractor 1.90% 16.04x
New York City Family & Activity Cluster 12.74% 14.20x
Hudson Valley New York Media 6.51% 14.04x
Right Wing Blogs - Political Activism 2.49% 13.02x
Senior Care 1.51% 11.66x
Moving & Storage 4.64% 11.16x
Shopping Catalogs 2.58% 11.09x
Mobile Phone Networks 2.88% 10.82x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male