Dstillery Audiences

CABLE TV SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Cable TV Shoppers Audience

Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Cable TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cable TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cable TV Shoppers audience is Roommate Seekers.

Interest Composition Index
Roommate Seekers 21.40% 10.75x
Mortgage Researchers 21.87% 10.62x
Home Medical Supplies Shoppers 20.53% 10.47x
Automotive Racing Enthusiasts 18.36% 10.44x
Retired Health Insurance Researchers 17.00% 10.38x
Online Directory Searchers 17.56% 10.27x
Generic Prescription Drug Shoppers 17.62% 10.24x
Newly Recruited Military Personnel 18.70% 10.15x
Home Buyers 16.59% 9.92x
Food Delivery Service Users 10.61% 9.79x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Gap.

Location Composition Index
Gap 0.01% 1.65x
Talbots 0.01% 1.60x
The Childrens Place 0.02% 1.55x
Dressbarn 0.01% 1.30x
Old Navy 0.02% 1.22x
Journeys 0.01% 1.20x
Carhartt 0.16% 1.11x
Maurices 0.02% 1.05x
Mens Wearhouse 0.01% 1.02x
Victoria's Secret 0.01% 0.84x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cable TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cable TV Shoppers audience is mdmexclusives.com.

Website Composition Index
mdmexclusives.com 1.32% 19.42x
mlsli.com 1.23% 18.65x
historyinorbit.com 1.11% 18.06x
xtremerain.com 1.09% 18.03x
longisland.com 2.28% 17.74x
coned.com 1.43% 16.94x
360daily.com 1.23% 16.56x
financenancy.com 2.71% 16.17x
answersite.com 1.73% 14.91x
tapinto.net 2.00% 14.65x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.02% 11.09x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 10.85x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 9.86x
Right Wing Blogs - Political Activism 0.14% 9.79x
Computer Printers 0.08% 9.46x
Apartment & Community Real Estate Researchers 0.05% 9.41x
Home Printing 0.05% 9.00x
Electronic Cabling 0.19% 8.73x
Discount Shopping 0.18% 8.54x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 8.16x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male