Dstillery Audiences

CABLE TV SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Cable TV Shoppers Audience

Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Cable TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cable TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cable TV Shoppers audience is Retired Wealthy Assisted Living Researchers.

Interest Composition Index
Retired Wealthy Assisted Living Researchers 13.14% 11.52x
Realtors & Real Estate Researchers 6.19% 10.70x
Home Buyers 8.60% 10.55x
TV Game Show Fans 8.84% 10.48x
Retired Assisted Living Shoppers 8.14% 10.33x
Home Goods Supercenter Shoppers 6.60% 10.11x
Auto Insurance Shoppers 7.86% 10.09x
Pet Lovers 10.46% 10.03x
Online Directory Searchers 8.23% 9.93x
Tax Policy Researchers 12.02% 9.78x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.11x
Victoria's Secret 0.03% 1.07x
Dressbarn 0.01% 1.07x
Carhartt 0.17% 1.04x
Journeys 0.02% 1.00x
American Eagle Outfitters 0.01% 1.00x
Lane Bryant 0.01% 0.98x
Maurices 0.03% 0.95x
Old Navy 0.02% 0.94x
Jos A. Bank Clothiers 0.01% 0.92x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cable TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cable TV Shoppers audience is longisland.com.

Website Composition Index
longisland.com 1.52% 18.58x
news12.com 17.77% 18.25x
worldation.com 1.45% 15.44x
directexpose.com 2.10% 13.91x
bukisa.com 1.12% 13.66x
trendingpolitics.com 2.02% 13.58x
waynedupree.com 1.90% 12.91x
tiebreaker.com 3.17% 12.62x
thehour.com 1.42% 12.48x
economicr.com 2.74% 12.43x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).

Content Affinity Composition Index
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.09% 12.86x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 11.60x
Rural Living 0.02% 9.75x
New York City Family & Activity Cluster 9.74% 8.52x
Moving & Storage 0.02% 8.29x
Liberal Media - Political Activism 1.11% 8.06x
Telescopes 0.04% 7.80x
Muscle Cars 3.68% 7.25x
Hobby Vehicles 0.10% 7.23x
Online Games for Kids 0.37% 7.12x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male