Explore the Cable TV Shoppers Audience
Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Cable TV Shoppers audience.
INTERESTS
The Cable TV Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cable TV Shoppers audience is Mortgage Researchers.
| Interest | Composition | Index |
| Mortgage Researchers | 31.10% | 30.12x |
| Budget Grocery Shoppers | 21.21% | 28.49x |
| Auto Insurance Shoppers | 26.39% | 28.05x |
| Retired Health Insurance Researchers | 20.53% | 27.65x |
| Retirees | 21.59% | 27.43x |
| Credit Union Researchers | 25.35% | 26.72x |
| Senior Living Center Researchers | 23.76% | 26.54x |
| Online Directory Searchers | 22.43% | 26.29x |
| Tax Filers | 23.57% | 25.96x |
| Department Store Shoppers | 20.12% | 25.80x |
Composition Percentage:
The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
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APPAREL RETAILERS
The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.03% | 2.49x |
| Everlane | 0.01% | 1.80x |
| Mens Wearhouse | 0.59% | 1.33x |
| Uniqlo | 0.02% | 1.32x |
| Jos A. Bank Clothiers | 0.35% | 1.30x |
| Zara | 0.03% | 1.25x |
| The Childrens Place | 0.11% | 1.20x |
| Dressbarn | 0.06% | 1.17x |
| H&M | 0.08% | 1.13x |
| Old Navy | 0.10% | 1.08x |
Composition Percentage:
The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
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WEBSITES
The Cable TV Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cable TV Shoppers audience is cablemover.com.
| Website | Composition | Index |
| cablemover.com | 1.35% | 58.97x |
| timewarnercable.com | 1.58% | 53.58x |
| detonate.com | 1.39% | 43.92x |
| oru.com | 1.21% | 43.36x |
| modells.com | 1.29% | 39.79x |
| boatingmag.tv | 1.01% | 39.56x |
| ridertv.com | 1.07% | 39.27x |
| kingofwake.tv | 1.03% | 39.13x |
| motorcyclistonline.tv | 1.09% | 39.08x |
| countyoffice.org | 1.25% | 38.08x |
Composition Percentage:
The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is Low Budget Shoppers.
| Content Affinity | Composition | Index |
| Low Budget Shoppers | 2.37% | 19.32x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.49% | 18.77x |
| ISPs & Local Services | 0.10% | 18.59x |
| As Seen On TV Products | 0.13% | 18.18x |
| Discount Shopping | 5.08% | 17.41x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.85% | 17.35x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.19% | 17.22x |
| Home Improvement Contractor | 1.78% | 16.76x |
| Telescopes | 1.34% | 15.81x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.09% | 15.01x |
Composition Percentage:
The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
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DEMOGRAPHICS
The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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