CABLE TV SHOPPERS

Audience Size: 3.3 Million Devices

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Explore the Cable TV Shoppers Audience

Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Cable TV Shoppers audience.

INTERESTS

The Cable TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cable TV Shoppers audience is Newly Recruited Military Personnel.

Interest	Composition	Index
Newly Recruited Military Personnel	18.21%	11.36x
Roommate Seekers	19.74%	11.31x
Online Directory Searchers	14.20%	11.24x
Retired Wealthy Assisted Living Researchers	16.32%	11.05x
Retirement Financial Account Researchers	16.50%	11.02x
Home Buyers	13.12%	10.71x
Retired Health Insurance Researchers	13.12%	10.68x
TV Game Show Fans	12.18%	10.46x
Ancestry Researchers	15.15%	10.39x
Pet Lovers	12.40%	10.12x

Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.

Index: A comparison of the Cable TV Shoppers audience to the internet population.

APPAREL RETAILERS

The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Michael Kors.

Location	Composition	Index
Michael Kors	0.01%	1.00x
Carhartt	0.19%	0.99x
LOFT	0.02%	0.97x
American Eagle Outfitters	0.02%	0.96x
The Childrens Place	0.02%	0.95x
Maurices	0.03%	0.88x
Old Navy	0.02%	0.85x
Journeys	0.02%	0.83x
Lane Bryant	0.01%	0.82x
Gymboree	0.01%	0.81x

Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Location attribute.

Index: A comparison of the Cable TV Shoppers audience to the internet population.

WEBSITES

The Cable TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cable TV Shoppers audience is topixoffbeat.com.

Website	Composition	Index
topixoffbeat.com	1.48%	18.07x
freebies.com	1.19%	17.65x
news12.com	19.95%	17.37x
faktually.com	1.72%	17.17x
goodietravel.com	1.12%	17.10x
longisland.com	1.85%	17.01x
lifestylehype.com	1.48%	16.70x
thehuntingnews.com	1.37%	16.64x
playjunkie.com	2.24%	16.46x
wakeupyourmind.net	2.27%	16.26x

Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Web attribute.

Index: A comparison of the Cable TV Shoppers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is Concert Posters.

Content Affinity	Composition	Index
Concert Posters	0.02%	11.20x
Holiday Gifts	0.02%	10.69x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales)	0.13%	10.48x
Pre-Built Home Researchers	0.08%	9.65x
Right Wing Blogs - Political Activism	0.03%	9.60x
Professional Audio Visual	0.02%	8.71x
Hudson Valley New York Media	4.46%	8.62x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing)	0.09%	8.56x
Marijuana	0.02%	8.40x
New York City Family & Activity Cluster	11.38%	8.24x

Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.

Index: A comparison of the Cable TV Shoppers audience to the internet population.

DEMOGRAPHICS

The Cable TV Shoppers audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male