Dstillery Audiences

CABLE TV SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Cable TV Shoppers Audience

Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Cable TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cable TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cable TV Shoppers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 31.10% 30.12x
Budget Grocery Shoppers 21.21% 28.49x
Auto Insurance Shoppers 26.39% 28.05x
Retired Health Insurance Researchers 20.53% 27.65x
Retirees 21.59% 27.43x
Credit Union Researchers 25.35% 26.72x
Senior Living Center Researchers 23.76% 26.54x
Online Directory Searchers 22.43% 26.29x
Tax Filers 23.57% 25.96x
Department Store Shoppers 20.12% 25.80x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Supreme.

Location Composition Index
Supreme 0.03% 2.49x
Everlane 0.01% 1.80x
Mens Wearhouse 0.59% 1.33x
Uniqlo 0.02% 1.32x
Jos A. Bank Clothiers 0.35% 1.30x
Zara 0.03% 1.25x
The Childrens Place 0.11% 1.20x
Dressbarn 0.06% 1.17x
H&M 0.08% 1.13x
Old Navy 0.10% 1.08x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cable TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cable TV Shoppers audience is cablemover.com.

Website Composition Index
cablemover.com 1.35% 58.97x
timewarnercable.com 1.58% 53.58x
detonate.com 1.39% 43.92x
oru.com 1.21% 43.36x
modells.com 1.29% 39.79x
boatingmag.tv 1.01% 39.56x
ridertv.com 1.07% 39.27x
kingofwake.tv 1.03% 39.13x
motorcyclistonline.tv 1.09% 39.08x
countyoffice.org 1.25% 38.08x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is Low Budget Shoppers.

Content Affinity Composition Index
Low Budget Shoppers 2.37% 19.32x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.49% 18.77x
ISPs & Local Services 0.10% 18.59x
As Seen On TV Products 0.13% 18.18x
Discount Shopping 5.08% 17.41x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.85% 17.35x
Assorted Topics (Cooking, Games, Viral Media) 0.19% 17.22x
Home Improvement Contractor 1.78% 16.76x
Telescopes 1.34% 15.81x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 15.01x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male