Dstillery Audiences

CABLE TV SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Cable TV Shoppers Audience

Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Cable TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cable TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cable TV Shoppers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 30.64% 22.02x
Auto Insurance Shoppers 25.46% 21.25x
Budget Grocery Shoppers 23.68% 20.78x
Retired Health Insurance Researchers 23.82% 20.56x
Online Directory Searchers 24.94% 20.56x
Generic Prescription Drug Shoppers 25.37% 20.33x
Retirees 23.83% 19.86x
Spa and Pool Owners 25.66% 19.85x
Credit Union Researchers 26.40% 19.84x
Big Box Shoppers 25.86% 19.67x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.29x
Express 0.03% 1.29x
Dressbarn 0.04% 1.27x
Old Navy 0.08% 1.24x
Charlotte Russe 0.04% 1.21x
J. Crew 0.02% 1.18x
The Childrens Place 0.08% 1.18x
LOFT 0.06% 1.16x
Aeropostale 0.05% 1.16x
American Eagle Outfitters 0.05% 1.15x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cable TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cable TV Shoppers audience is bitlanders.com.

Website Composition Index
bitlanders.com 1.32% 31.28x
healthypanda.net 1.89% 29.37x
compare99.com 1.73% 29.25x
sportsjamm.com 1.32% 28.64x
postpopular.com 1.39% 27.57x
dingit.tv 2.35% 27.00x
ucomparehealthcare.com 1.50% 26.82x
findthecompany.com 1.29% 26.77x
tworeddots.com 3.81% 26.61x
discover.com 1.10% 26.01x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.04% 18.21x
Assorted Topics (Cooking, Games, Viral Media) 0.11% 16.82x
Discount Shopping 2.54% 16.42x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.42% 16.22x
Low Budget Shoppers 1.11% 15.36x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 14.61x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.57% 14.45x
Home Improvement Contractor 0.80% 14.34x
As Seen On TV Products 0.05% 14.22x
Cars, Travel & Food 0.30% 13.67x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male