Dstillery Audiences

CABLE TV SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Cable TV Shoppers Audience

Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Cable TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cable TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cable TV Shoppers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 33.37% 17.25x
Auto Insurance Shoppers 27.87% 15.98x
Budget Grocery Shoppers 25.94% 15.68x
Retirees 25.04% 15.32x
Tax Filers 25.34% 15.02x
Online Directory Searchers 23.13% 14.89x
Retired Health Insurance Researchers 23.83% 14.86x
Discount Big Box Shoppers 21.35% 14.74x
Spa and Pool Owners 23.61% 14.35x
Moving Services Shoppers 28.77% 14.34x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Armani.

Location Composition Index
Armani 0.03% 1.55x
The Childrens Place 0.05% 1.38x
LL Bean 0.00% 1.32x
Dressbarn 0.04% 1.28x
Ann Taylor 0.02% 1.21x
Lane Bryant 0.04% 1.17x
Belk 0.01% 1.15x
Old Navy 0.06% 1.13x
Talbots 0.04% 1.13x
Charlotte Russe 0.01% 1.11x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cable TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cable TV Shoppers audience is optimum.net.

Website Composition Index
optimum.net 0.41% 78.43x
cabletv.com 1.26% 69.87x
dugout.net 0.17% 64.03x
thenewtontheatre.com 0.10% 63.98x
coachrealtors.com 0.15% 63.08x
orangecountygov.com 0.30% 62.54x
patchoguetheatre.org 0.43% 62.42x
governmentgrants.info 0.37% 62.18x
oakland-nj.org 0.11% 61.74x
adventureland.us 0.09% 59.97x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is Low Budget Shoppers.

Content Affinity Composition Index
Low Budget Shoppers 4.14% 15.31x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.77% 14.77x
As Seen On TV Products 0.16% 14.26x
New York City Family & Activity Cluster 10.58% 13.52x
Telescopes 1.83% 13.48x
Computer Printers 1.15% 12.46x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.35% 12.29x
ISPs & Local Services 0.17% 12.00x
Discount Shopping 8.08% 11.91x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.80% 11.78x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cable TV Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999