Dstillery Audiences

CABLE TV SHOPPERS

Audience Size: 4.8 Million Devices

Explore the Cable TV Shoppers Audience

Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Cable TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cable TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cable TV Shoppers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 32.25% 16.95x
Auto Insurance Shoppers 26.93% 16.30x
Retired Health Insurance Researchers 25.13% 16.21x
Budget Grocery Shoppers 24.76% 16.18x
Online Directory Searchers 26.66% 16.10x
Generic Prescription Drug Shoppers 29.07% 16.07x
Home Medical Supplies Shoppers 25.77% 15.99x
Spa and Pool Owners 25.97% 15.64x
Credit Union Researchers 28.07% 15.54x
Retirees 24.70% 15.48x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.30x
Zara 0.02% 1.15x
Hollister 0.05% 1.15x
Old Navy 0.08% 1.15x
The Childrens Place 0.08% 1.14x
H&M 0.05% 1.10x
American Eagle Outfitters 0.05% 1.09x
Mens Wearhouse 0.06% 1.08x
Express 0.08% 1.08x
Journeys 0.10% 1.06x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cable TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cable TV Shoppers audience is healthypanda.net.

Website Composition Index
healthypanda.net 1.54% 25.89x
compare99.com 1.27% 24.27x
dingit.tv 1.27% 22.90x
weekly-ads.us 1.01% 21.91x
iflmylife.com 1.94% 21.90x
2017savings.com 1.75% 21.84x
capitalone.com 1.81% 21.73x
thebrofessional.net 3.23% 21.60x
harborfreight.com 1.67% 21.14x
thebuzztube.com 3.63% 20.95x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.03% 16.44x
Assorted Topics (Cooking, Games, Viral Media) 0.08% 15.31x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.31% 15.26x
Discount Shopping 1.97% 14.94x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 14.11x
Right Wing Blogs - Political Activism 1.00% 13.96x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.46% 13.34x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.08% 13.07x
Home Improvement Contractor 0.56% 12.95x
Cars, Travel & Food 0.22% 12.74x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male