Dstillery Audiences

CABLE TV SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Cable TV Shoppers Audience

Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Cable TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cable TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cable TV Shoppers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 33.14% 18.64x
Auto Insurance Shoppers 28.25% 17.33x
Retirees 23.08% 17.11x
Budget Grocery Shoppers 26.88% 17.02x
Retired Health Insurance Researchers 22.57% 16.83x
Online Directory Searchers 24.43% 16.36x
Tax Filers 24.97% 16.24x
Spa and Pool Owners 24.15% 15.99x
Pain Medication Users 26.25% 15.69x
Discount Big Box Shoppers 22.73% 15.65x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Supreme.

Location Composition Index
Supreme 0.02% 2.08x
Patagonia 0.03% 1.68x
Talbots 0.08% 1.59x
The Childrens Place 0.08% 1.45x
Armani 0.04% 1.43x
Intermix 0.01% 1.43x
Express Outlets 0.01% 1.42x
Calvin Klein 0.01% 1.37x
Old Navy 0.09% 1.33x
Everlane 0.00% 1.32x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cable TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cable TV Shoppers audience is cablemover.com.

Website Composition Index
cablemover.com 1.68% 59.80x
timewarnercable.com 1.81% 56.73x
oru.com 1.10% 47.02x
detonate.com 1.58% 45.39x
twomenandatruck.com 1.00% 41.52x
newhomesource.com 1.18% 41.15x
modells.com 1.56% 40.80x
boatingmag.tv 1.10% 40.28x
kingofwake.tv 1.11% 39.68x
hhgregg.com 1.17% 39.65x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.64% 16.99x
Low Budget Shoppers 3.37% 16.33x
As Seen On TV Products 0.14% 16.24x
Assorted Topics (Cooking, Games, Viral Media) 0.25% 15.41x
ISPs & Local Services 0.13% 15.35x
Telescopes 1.59% 14.90x
Discount Shopping 6.23% 14.51x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.14% 14.29x
Home Improvement Contractor 2.22% 14.07x
New York City Family & Activity Cluster 12.10% 13.53x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female