Dstillery Audiences

CABLE TV SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Cable TV Shoppers Audience

Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Cable TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cable TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cable TV Shoppers audience is Retirement Financial Account Researchers.

Interest Composition Index
Retirement Financial Account Researchers 14.96% 11.96x
Retired Wealthy Assisted Living Researchers 14.93% 11.87x
Newly Recruited Military Personnel 16.55% 11.69x
Roommate Seekers 17.92% 11.68x
Home Buyers 10.42% 11.51x
Online Directory Searchers 11.58% 11.44x
Retired Health Insurance Researchers 10.85% 11.25x
Black Friday Comparison Shoppers 13.12% 11.08x
Pet Lovers 12.71% 11.07x
TV Game Show Fans 10.84% 11.04x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.02% 1.12x
Dressbarn 0.02% 1.10x
Mens Wearhouse 0.04% 1.09x
Express 0.03% 1.08x
Carhartt 0.27% 1.08x
H&M 0.01% 1.01x
Maurices 0.05% 1.01x
Forever 21 0.01% 1.00x
American Eagle Outfitters 0.02% 1.00x
The Childrens Place 0.03% 0.94x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cable TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cable TV Shoppers audience is news12.com.

Website Composition Index
news12.com 18.55% 21.79x
faktually.com 1.14% 21.18x
lifestylehype.com 1.03% 20.38x
longisland.com 1.73% 20.18x
wakeupyourmind.net 1.58% 19.95x
dailyarmy.com 1.57% 19.93x
worldation.com 4.40% 19.27x
lifenews.com 1.24% 18.64x
rocketgeeks.com 2.08% 18.41x
innerstrengthzone.com 1.17% 18.19x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).

Content Affinity Composition Index
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.12% 11.68x
Natural & Healthy Living Researchers 0.12% 10.93x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.05% 10.46x
Right Wing Blogs - Political Activism 0.02% 10.23x
Online Games for Kids 0.57% 8.73x
New York City Family & Activity Cluster 10.38% 8.42x
Rural Living 0.02% 7.67x
Reproductive Health 0.03% 7.57x
Liberal Media - Political Activism 1.37% 7.52x
Hudson Valley New York Media 3.94% 7.51x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male