Explore the Cable TV Shoppers Audience
Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Cable TV Shoppers audience.
INTERESTS
The Cable TV Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cable TV Shoppers audience is Mortgage Researchers.
| Interest | Composition | Index |
| Mortgage Researchers | 33.14% | 18.64x |
| Auto Insurance Shoppers | 28.25% | 17.33x |
| Retirees | 23.08% | 17.11x |
| Budget Grocery Shoppers | 26.88% | 17.02x |
| Retired Health Insurance Researchers | 22.57% | 16.83x |
| Online Directory Searchers | 24.43% | 16.36x |
| Tax Filers | 24.97% | 16.24x |
| Spa and Pool Owners | 24.15% | 15.99x |
| Pain Medication Users | 26.25% | 15.69x |
| Discount Big Box Shoppers | 22.73% | 15.65x |
Composition Percentage:
The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
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APPAREL RETAILERS
The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 2.08x |
| Patagonia | 0.03% | 1.68x |
| Talbots | 0.08% | 1.59x |
| The Childrens Place | 0.08% | 1.45x |
| Armani | 0.04% | 1.43x |
| Intermix | 0.01% | 1.43x |
| Express Outlets | 0.01% | 1.42x |
| Calvin Klein | 0.01% | 1.37x |
| Old Navy | 0.09% | 1.33x |
| Everlane | 0.00% | 1.32x |
Composition Percentage:
The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
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WEBSITES
The Cable TV Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cable TV Shoppers audience is cablemover.com.
| Website | Composition | Index |
| cablemover.com | 1.68% | 59.80x |
| timewarnercable.com | 1.81% | 56.73x |
| oru.com | 1.10% | 47.02x |
| detonate.com | 1.58% | 45.39x |
| twomenandatruck.com | 1.00% | 41.52x |
| newhomesource.com | 1.18% | 41.15x |
| modells.com | 1.56% | 40.80x |
| boatingmag.tv | 1.10% | 40.28x |
| kingofwake.tv | 1.11% | 39.68x |
| hhgregg.com | 1.17% | 39.65x |
Composition Percentage:
The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.64% | 16.99x |
| Low Budget Shoppers | 3.37% | 16.33x |
| As Seen On TV Products | 0.14% | 16.24x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.25% | 15.41x |
| ISPs & Local Services | 0.13% | 15.35x |
| Telescopes | 1.59% | 14.90x |
| Discount Shopping | 6.23% | 14.51x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 1.14% | 14.29x |
| Home Improvement Contractor | 2.22% | 14.07x |
| New York City Family & Activity Cluster | 12.10% | 13.53x |
Composition Percentage:
The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
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DEMOGRAPHICS
The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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