Dstillery Audiences

CABLE TV SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Cable TV Shoppers Audience

Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Cable TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cable TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cable TV Shoppers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 32.63% 18.16x
Auto Insurance Shoppers 27.24% 16.65x
Budget Grocery Shoppers 25.58% 16.38x
Retirees 24.30% 16.01x
Retired Health Insurance Researchers 24.16% 15.65x
Tax Filers 24.80% 15.54x
Online Directory Searchers 23.29% 15.48x
Discount Big Box Shoppers 21.13% 15.21x
Voice Over Internet Protocol (VoIP) Users 19.33% 15.16x
Spa and Pool Owners 23.12% 15.09x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 2.02x
The Childrens Place 0.06% 1.33x
Dressbarn 0.05% 1.27x
LL Bean 0.01% 1.27x
Lululemon 0.06% 1.22x
Talbots 0.06% 1.22x
Hugo Boss 0.02% 1.21x
Lane Bryant 0.05% 1.19x
Express Outlets 0.00% 1.19x
Armani 0.02% 1.15x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cable TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cable TV Shoppers audience is cabletv.com.

Website Composition Index
cabletv.com 1.09% 67.32x
timewarnercable.com 2.23% 53.40x
cablemover.com 2.20% 50.94x
myway.com 1.03% 46.14x
oru.com 1.15% 44.52x
sportsmarketing.tv 1.00% 41.28x
mamasabe.net 1.03% 38.62x
whatscheaper.com 1.22% 38.42x
recipevip.com 1.04% 37.42x
twomenandatruck.com 1.29% 37.33x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.73% 15.45x
Low Budget Shoppers 3.71% 15.16x
As Seen On TV Products 0.16% 14.45x
Telescopes 1.78% 13.80x
New York City Family & Activity Cluster 11.42% 13.47x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.31% 13.29x
ISPs & Local Services 0.16% 12.83x
Computer Printers 1.07% 12.77x
Discount Shopping 7.52% 12.67x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 1.35% 12.46x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female