Explore the Cable TV Shoppers Audience
Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Cable TV Shoppers audience.
INTERESTS
The Cable TV Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cable TV Shoppers audience is Roommate Seekers.
| Interest | Composition | Index |
| Roommate Seekers | 21.40% | 10.75x |
| Mortgage Researchers | 21.87% | 10.62x |
| Home Medical Supplies Shoppers | 20.53% | 10.47x |
| Automotive Racing Enthusiasts | 18.36% | 10.44x |
| Retired Health Insurance Researchers | 17.00% | 10.38x |
| Online Directory Searchers | 17.56% | 10.27x |
| Generic Prescription Drug Shoppers | 17.62% | 10.24x |
| Newly Recruited Military Personnel | 18.70% | 10.15x |
| Home Buyers | 16.59% | 9.92x |
| Food Delivery Service Users | 10.61% | 9.79x |
Composition Percentage:
The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
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APPAREL RETAILERS
The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 1.65x |
| Talbots | 0.01% | 1.60x |
| The Childrens Place | 0.02% | 1.55x |
| Dressbarn | 0.01% | 1.30x |
| Old Navy | 0.02% | 1.22x |
| Journeys | 0.01% | 1.20x |
| Carhartt | 0.16% | 1.11x |
| Maurices | 0.02% | 1.05x |
| Mens Wearhouse | 0.01% | 1.02x |
| Victoria's Secret | 0.01% | 0.84x |
Composition Percentage:
The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
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WEBSITES
The Cable TV Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cable TV Shoppers audience is mdmexclusives.com.
| Website | Composition | Index |
| mdmexclusives.com | 1.32% | 19.42x |
| mlsli.com | 1.23% | 18.65x |
| historyinorbit.com | 1.11% | 18.06x |
| xtremerain.com | 1.09% | 18.03x |
| longisland.com | 2.28% | 17.74x |
| coned.com | 1.43% | 16.94x |
| 360daily.com | 1.23% | 16.56x |
| financenancy.com | 2.71% | 16.17x |
| answersite.com | 1.73% | 14.91x |
| tapinto.net | 2.00% | 14.65x |
Composition Percentage:
The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.02% | 11.09x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.07% | 10.85x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.03% | 9.86x |
| Right Wing Blogs - Political Activism | 0.14% | 9.79x |
| Computer Printers | 0.08% | 9.46x |
| Apartment & Community Real Estate Researchers | 0.05% | 9.41x |
| Home Printing | 0.05% | 9.00x |
| Electronic Cabling | 0.19% | 8.73x |
| Discount Shopping | 0.18% | 8.54x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 8.16x |
Composition Percentage:
The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
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DEMOGRAPHICS
The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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