Dstillery Audiences

CABLE TV SHOPPERS

Audience Size: 4 Million Devices

Explore the Cable TV Shoppers Audience

Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Cable TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cable TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cable TV Shoppers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 26.19% 15.60x
Generic Prescription Drug Shoppers 22.11% 15.32x
Home Medical Supplies Shoppers 23.39% 14.87x
Online Directory Searchers 20.73% 14.67x
Auto Insurance Shoppers 19.72% 14.51x
Automotive Racing Enthusiasts 22.74% 14.47x
Retired Health Insurance Researchers 19.84% 14.37x
Roommate Seekers 23.21% 14.31x
Senior Living Center Researchers 23.61% 14.30x
TV Game Show Fans 21.10% 14.13x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cable TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cable TV Shoppers audience is healthypanda.net.

Website Composition Index
healthypanda.net 1.49% 28.97x
capitalone.com 1.67% 23.51x
thebuzztube.com 3.25% 22.64x
dailyspikes.com 1.07% 22.10x
xtremerain.com 2.55% 21.89x
longisland.com 2.75% 21.88x
thebrofessional.net 1.98% 21.75x
africareview.com 1.26% 21.75x
fallbrook247.com 2.45% 21.74x
celebhour.com 1.03% 21.59x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.10% 15.87x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.26% 12.68x
Discount Shopping 0.50% 12.29x
Apartment & Community Real Estate Researchers 0.15% 12.27x
Right Wing Blogs - Political Activism 0.27% 11.53x
Home Improvement Contractor 0.09% 10.74x
New York City Family & Activity Cluster 12.10% 10.43x
Chat Rooms 0.15% 10.24x
Computer Printers 0.19% 10.12x
Telescopes 0.46% 9.85x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male