Dstillery Audiences

CABLE TV SHOPPERS

Audience Size: 4 Million Devices

Explore the Cable TV Shoppers Audience

Below you'll find more information about the Cable TV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Cable TV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cable TV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cable TV Shoppers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 28.58% 17.89x
Auto Insurance Shoppers 22.58% 17.13x
Generic Prescription Drug Shoppers 24.26% 17.11x
Online Directory Searchers 22.65% 17.07x
Retired Health Insurance Researchers 22.58% 16.57x
Home Medical Supplies Shoppers 24.88% 16.32x
Budget Grocery Shoppers 22.51% 16.22x
Roommate Seekers 23.99% 16.19x
Automotive Racing Enthusiasts 22.21% 16.19x
Credit Union Researchers 24.54% 16.12x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Interest attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cable TV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cable TV Shoppers audience is Armani.

Location Composition Index
Armani 0.01% 1.32x
Zara 0.01% 1.27x
Old Navy 0.05% 1.26x
H&M 0.03% 1.20x
Victoria's Secret 0.06% 1.18x
Michael Kors 0.02% 1.17x
Kate Spade 0.01% 1.15x
American Eagle Outfitters 0.03% 1.14x
Gap 0.04% 1.14x
Coach 0.02% 1.14x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Location attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cable TV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cable TV Shoppers audience is healthypanda.net.

Website Composition Index
healthypanda.net 1.62% 29.37x
compare99.com 1.06% 25.88x
capitalone.com 1.86% 24.19x
thebuzztube.com 3.62% 23.21x
thebrofessional.net 2.60% 23.09x
longisland.com 2.74% 23.01x
2017savings.com 1.43% 22.88x
africareview.com 1.39% 22.52x
celebhour.com 1.18% 22.48x
xtremerain.com 2.74% 22.38x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Web attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cable TV Shoppers audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.04% 18.96x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.18% 18.12x
Discount Shopping 1.29% 15.80x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 15.59x
As Seen On TV Products 0.04% 15.59x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.40% 15.46x
Right Wing Blogs - Political Activism 0.62% 14.94x
Cars, Travel & Food 0.16% 14.94x
Home Improvement Contractor 0.33% 13.95x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.10% 13.53x
Composition Percentage: The overlap percentage between the Cable TV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cable TV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cable TV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male