Explore the California Skiers and Snowboarders Audience
Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.
INTERESTS
The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the California Skiers and Snowboarders audience is California Trip Planners.
| Interest | Composition | Index |
| California Trip Planners | 45.66% | 25.13x |
| Tahoe Skiers and Snowboarders | 39.20% | 23.55x |
| San Diego Trip Planners | 40.72% | 22.05x |
| San Diego Activities Researchers | 31.64% | 21.62x |
| San Francisco Activities Researchers | 31.96% | 21.25x |
| San Diego Events Researchers | 31.96% | 21.25x |
| Men's Suit Shoppers | 33.75% | 19.98x |
| Los Angeles Trip Planners | 35.69% | 18.66x |
| Santa Cruz Trip Planners | 33.52% | 18.49x |
| Santa Monica Trip Planners | 38.04% | 18.26x |
Composition Percentage:
The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
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APPAREL RETAILERS
The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 4.60x |
| Uniqlo | 0.02% | 2.31x |
| REI | 0.02% | 2.08x |
| Patagonia | 0.01% | 1.91x |
| Zara | 0.03% | 1.82x |
| Forever 21 | 0.06% | 1.75x |
| Free People | 0.02% | 1.72x |
| Tommy Bahama | 0.03% | 1.72x |
| Armani | 0.02% | 1.60x |
| Hugo Boss | 0.03% | 1.56x |
Composition Percentage:
The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
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WEBSITES
The California Skiers and Snowboarders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the California Skiers and Snowboarders audience is bigbear.com.
| Website | Composition | Index |
| bigbear.com | 1.66% | 50.64x |
| hollywoodbowl.com | 1.19% | 48.44x |
| thetollroads.com | 1.11% | 47.91x |
| daytrippen.com | 1.19% | 47.91x |
| ocfair.com | 4.10% | 47.27x |
| discoverycube.org | 1.10% | 45.10x |
| tahoesouth.com | 3.49% | 42.80x |
| knotts.com | 2.69% | 42.59x |
| catalinachamber.com | 1.76% | 41.97x |
| metro.net | 2.49% | 40.99x |
Composition Percentage:
The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 7.25% | 25.66x |
| Southern California Cluster | 1.22% | 23.95x |
| Los Angeles Cluster | 0.64% | 21.47x |
| San Francisco Tourism | 1.59% | 17.29x |
| Los Angeles Tourism | 14.28% | 14.61x |
| California Universities | 5.18% | 12.88x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 12.23x |
| National Parks | 2.36% | 11.43x |
| Action Sports | 1.03% | 11.23x |
| Parenting & Nutrition | 0.02% | 11.08x |
Composition Percentage:
The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
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DEMOGRAPHICS
The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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