Dstillery Audiences

CALIFORNIA SKIERS AND SNOWBOARDERS

Audience Size: 3 Million Devices

Explore the California Skiers and Snowboarders Audience

Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Skiers and Snowboarders audience is California Trip Planners.

Interest Composition Index
California Trip Planners 45.66% 25.13x
Tahoe Skiers and Snowboarders 39.20% 23.55x
San Diego Trip Planners 40.72% 22.05x
San Diego Activities Researchers 31.64% 21.62x
San Francisco Activities Researchers 31.96% 21.25x
San Diego Events Researchers 31.96% 21.25x
Men's Suit Shoppers 33.75% 19.98x
Los Angeles Trip Planners 35.69% 18.66x
Santa Cruz Trip Planners 33.52% 18.49x
Santa Monica Trip Planners 38.04% 18.26x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 4.60x
Uniqlo 0.02% 2.31x
REI 0.02% 2.08x
Patagonia 0.01% 1.91x
Zara 0.03% 1.82x
Forever 21 0.06% 1.75x
Free People 0.02% 1.72x
Tommy Bahama 0.03% 1.72x
Armani 0.02% 1.60x
Hugo Boss 0.03% 1.56x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Skiers and Snowboarders audience is bigbear.com.

Website Composition Index
bigbear.com 1.66% 50.64x
hollywoodbowl.com 1.19% 48.44x
thetollroads.com 1.11% 47.91x
daytrippen.com 1.19% 47.91x
ocfair.com 4.10% 47.27x
discoverycube.org 1.10% 45.10x
tahoesouth.com 3.49% 42.80x
knotts.com 2.69% 42.59x
catalinachamber.com 1.76% 41.97x
metro.net 2.49% 40.99x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 7.25% 25.66x
Southern California Cluster 1.22% 23.95x
Los Angeles Cluster 0.64% 21.47x
San Francisco Tourism 1.59% 17.29x
Los Angeles Tourism 14.28% 14.61x
California Universities 5.18% 12.88x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 12.23x
National Parks 2.36% 11.43x
Action Sports 1.03% 11.23x
Parenting & Nutrition 0.02% 11.08x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male