Dstillery Audiences

CALIFORNIA SKIERS AND SNOWBOARDERS

Audience Size: 4.1 Million Devices

Explore the California Skiers and Snowboarders Audience

Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Skiers and Snowboarders audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 35.01% 19.50x
California Trip Planners 29.21% 16.99x
San Diego Activities Researchers 21.86% 15.83x
San Francisco Activities Researchers 20.77% 14.98x
San Diego Events Researchers 20.77% 14.98x
Santa Cruz Trip Planners 30.55% 14.83x
Western Canada Skiers and Snowboarders 18.03% 14.72x
San Diego Trip Planners 25.03% 14.71x
Flight and Hotel Shoppers 23.87% 14.53x
Las Vegas Hotel Researchers 20.60% 13.64x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.21x
Old Navy 0.01% 1.14x
Carhartt 0.12% 1.04x
Maurices 0.01% 1.04x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Skiers and Snowboarders audience is calottery.com.

Website Composition Index
calottery.com 1.83% 31.82x
visitphoenix.com 1.40% 24.16x
californiathroughmylens.com 1.48% 23.63x
sandiego.org 1.97% 23.12x
visitcalifornia.com 2.02% 21.19x
alaskaair.com 1.27% 20.75x
alltrails.com 1.38% 20.60x
lasvegasnow.com 1.29% 19.60x
onthesnow.com 9.98% 19.07x
utah.com 1.68% 18.85x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 1.66% 25.40x
Southern California Cluster 0.24% 24.65x
San Francisco Tourism 0.42% 15.80x
Los Angeles Cluster 0.16% 15.59x
California Universities 1.42% 12.53x
National Parks 1.17% 12.03x
Winter Sports & Gear 1.10% 11.45x
Los Angeles Tourism 6.64% 10.88x
Tahoe & Reno Tourism 3.51% 10.28x
Action Sports 0.64% 9.65x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male