Dstillery Audiences

CALIFORNIA SKIERS AND SNOWBOARDERS

Audience Size: 3.3 Million Devices

Explore the California Skiers and Snowboarders Audience

Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Skiers and Snowboarders audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 28.83% 18.92x
Flight and Hotel Shoppers 19.14% 14.32x
San Diego Activities Researchers 14.56% 14.26x
California Trip Planners 20.80% 13.81x
Las Vegas Hotel Researchers 18.06% 13.65x
Family Adventures Travelers 14.38% 13.54x
Santa Cruz Trip Planners 26.26% 13.23x
Home Lending Researchers 16.30% 12.98x
Ride Share Drivers 19.50% 12.81x
San Francisco Activities Researchers 13.81% 12.76x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.98x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Skiers and Snowboarders audience is onthesnow.com.

Website Composition Index
onthesnow.com 8.54% 25.38x
skimag.com 2.41% 20.42x
caesars.com 1.01% 16.78x
rei.com 1.53% 16.55x
westwinddi.com 1.03% 15.84x
powder.com 1.03% 15.38x
hotwire.com 2.85% 15.07x
la.curbed.com 1.61% 14.39x
yourvalley.net 1.65% 14.00x
fox5vegas.com 5.95% 13.93x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.40% 21.65x
San Francisco Tourism 0.08% 14.88x
Assorted Topics (Business Support ToolsForm Templates) 0.03% 13.46x
Los Angeles Cluster 0.08% 13.28x
Winter Sports & Gear 0.52% 11.72x
National Parks 0.30% 11.25x
Cub & Girl Scouts 0.07% 10.66x
Tahoe & Reno Tourism 2.17% 10.61x
Pre-Built Home Researchers 0.15% 10.24x
Los Angeles Tourism 1.97% 9.85x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female