Explore the California Skiers and Snowboarders Audience
Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.
INTERESTS
The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the California Skiers and Snowboarders audience is Tahoe Skiers and Snowboarders.
| Interest | Composition | Index |
| Tahoe Skiers and Snowboarders | 35.01% | 19.50x |
| California Trip Planners | 29.21% | 16.99x |
| San Diego Activities Researchers | 21.86% | 15.83x |
| San Francisco Activities Researchers | 20.77% | 14.98x |
| San Diego Events Researchers | 20.77% | 14.98x |
| Santa Cruz Trip Planners | 30.55% | 14.83x |
| Western Canada Skiers and Snowboarders | 18.03% | 14.72x |
| San Diego Trip Planners | 25.03% | 14.71x |
| Flight and Hotel Shoppers | 23.87% | 14.53x |
| Las Vegas Hotel Researchers | 20.60% | 13.64x |
Composition Percentage:
The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
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APPAREL RETAILERS
The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.01% | 1.21x |
| Old Navy | 0.01% | 1.14x |
| Carhartt | 0.12% | 1.04x |
| Maurices | 0.01% | 1.04x |
Composition Percentage:
The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
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WEBSITES
The California Skiers and Snowboarders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the California Skiers and Snowboarders audience is calottery.com.
| Website | Composition | Index |
| calottery.com | 1.83% | 31.82x |
| visitphoenix.com | 1.40% | 24.16x |
| californiathroughmylens.com | 1.48% | 23.63x |
| sandiego.org | 1.97% | 23.12x |
| visitcalifornia.com | 2.02% | 21.19x |
| alaskaair.com | 1.27% | 20.75x |
| alltrails.com | 1.38% | 20.60x |
| lasvegasnow.com | 1.29% | 19.60x |
| onthesnow.com | 9.98% | 19.07x |
| utah.com | 1.68% | 18.85x |
Composition Percentage:
The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 1.66% | 25.40x |
| Southern California Cluster | 0.24% | 24.65x |
| San Francisco Tourism | 0.42% | 15.80x |
| Los Angeles Cluster | 0.16% | 15.59x |
| California Universities | 1.42% | 12.53x |
| National Parks | 1.17% | 12.03x |
| Winter Sports & Gear | 1.10% | 11.45x |
| Los Angeles Tourism | 6.64% | 10.88x |
| Tahoe & Reno Tourism | 3.51% | 10.28x |
| Action Sports | 0.64% | 9.65x |
Composition Percentage:
The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
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DEMOGRAPHICS
The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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