Dstillery Audiences

CALIFORNIA SKIERS AND SNOWBOARDERS

Audience Size: 3.3 Million Devices

Explore the California Skiers and Snowboarders Audience

Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Skiers and Snowboarders audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 25.28% 16.52x
Las Vegas Hotel Researchers 16.34% 12.53x
San Diego Activities Researchers 11.97% 12.47x
California Trip Planners 19.00% 12.27x
Santa Cruz Trip Planners 23.48% 11.98x
Ride Share Drivers 17.08% 11.49x
San Francisco Activities Researchers 11.67% 11.08x
San Diego Events Researchers 11.67% 11.08x
Men's Suit Shoppers 18.72% 10.96x
Flight and Hotel Shoppers 14.69% 10.95x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.70x
LOFT 0.03% 1.55x
Forever 21 0.01% 1.49x
Express 0.03% 1.48x
Lane Bryant 0.02% 1.48x
Coach 0.01% 1.46x
Gap 0.02% 1.44x
White House Black Market 0.02% 1.43x
H&M 0.01% 1.41x
Journeys 0.03% 1.29x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Skiers and Snowboarders audience is visitmammoth.com.

Website Composition Index
visitmammoth.com 1.26% 54.18x
onthesnow.com 4.57% 25.92x
tahoedailytribune.com 1.11% 19.63x
skimag.com 1.53% 19.10x
arizonalottery.com 1.54% 18.34x
yourvalley.net 1.67% 14.92x
kolotv.com 1.99% 13.68x
hotels.com 4.75% 13.60x
la.curbed.com 1.16% 13.48x
fox5vegas.com 6.50% 12.94x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.34% 20.86x
San Francisco Tourism 0.07% 12.80x
Winter Sports & Gear 0.21% 10.67x
Pre-Built Home Researchers 0.03% 10.28x
Tahoe & Reno Tourism 2.14% 10.17x
Spanish Lifestyle & Health 0.51% 9.88x
Spanish Health & Wellness 0.82% 9.27x
Los Angeles Cluster 0.06% 8.94x
Los Angeles Tourism 1.47% 8.75x
Action Sports 0.21% 8.64x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male