Dstillery Audiences

CALIFORNIA SKIERS AND SNOWBOARDERS

Audience Size: 3.6 Million Devices

Explore the California Skiers and Snowboarders Audience

Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Skiers and Snowboarders audience is California Trip Planners.

Interest Composition Index
California Trip Planners 48.34% 23.00x
Tahoe Skiers and Snowboarders 40.75% 21.34x
San Diego Trip Planners 44.04% 20.06x
San Diego Activities Researchers 30.75% 19.34x
San Diego Events Researchers 30.45% 18.80x
San Francisco Activities Researchers 30.45% 18.80x
Santa Monica Trip Planners 38.17% 17.76x
Los Angeles Mass Transit Commuters 36.43% 17.51x
Men's Suit Shoppers 30.62% 17.22x
Los Angeles Trip Planners 39.28% 17.05x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 4.07x
Joe's Jeans 0.01% 2.58x
Patagonia 0.03% 1.74x
Michael Kors 0.04% 1.68x
American Apparel 0.06% 1.59x
REI 0.03% 1.55x
Tommy Bahama 0.03% 1.55x
Urban Outfitters 0.08% 1.45x
Forever 21 0.07% 1.36x
The North Face 0.03% 1.35x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Skiers and Snowboarders audience is lakearrowhead.com.

Website Composition Index
lakearrowhead.com 1.54% 100.07x
visitmammoth.com 2.29% 96.59x
bigbear.com 2.30% 78.71x
portosbakery.com 1.05% 74.44x
ocfair.com 3.39% 72.51x
huntingtonbeachca.gov 1.41% 64.78x
visittemeculavalley.com 1.10% 64.10x
tahoesouth.com 4.33% 63.19x
livingspaces.com 2.12% 63.04x
hollywoodbowl.com 3.41% 60.65x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 14.85% 29.73x
Southern California Cluster 3.38% 26.50x
Los Angeles Cluster 1.45% 24.90x
San Francisco Tourism 3.43% 18.22x
Los Angeles Tourism 18.93% 17.72x
California Universities 9.88% 14.52x
Tahoe & Reno Tourism 5.47% 14.01x
Los Angeles News 30.09% 13.91x
National Parks 3.66% 12.91x
Winter Sports & Gear 3.29% 12.44x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male