Dstillery Audiences

CALIFORNIA SKIERS AND SNOWBOARDERS

Audience Size: 5 Million Devices

Explore the California Skiers and Snowboarders Audience

Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Skiers and Snowboarders audience is California Trip Planners.

Interest Composition Index
California Trip Planners 44.06% 21.89x
Tahoe Skiers and Snowboarders 40.42% 20.96x
San Diego Trip Planners 37.96% 19.79x
San Diego Activities Researchers 32.76% 18.77x
San Francisco Activities Researchers 32.71% 18.21x
San Diego Events Researchers 32.70% 18.21x
Men's Suit Shoppers 33.76% 17.61x
Santa Cruz Trip Planners 33.76% 16.83x
Los Angeles Activities Researchers 26.88% 16.38x
Western Canada Skiers and Snowboarders 20.20% 15.93x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 4.27x
Uniqlo 0.02% 2.00x
Saint Laurent Paris 0.01% 1.95x
Patagonia 0.01% 1.86x
REI 0.02% 1.84x
Free People 0.03% 1.68x
American Apparel 0.03% 1.68x
Armani 0.03% 1.66x
Hugo Boss 0.04% 1.65x
Madewell 0.03% 1.62x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Skiers and Snowboarders audience is bigbear.com.

Website Composition Index
bigbear.com 1.15% 50.64x
ocfair.com 3.17% 46.51x
daytrippen.com 1.09% 44.76x
tahoesouth.com 3.11% 39.31x
metro.net 1.79% 39.01x
catalinachamber.com 1.51% 38.68x
knotts.com 2.15% 38.52x
rosebowlstadium.com 1.06% 36.85x
glenivy.com 1.30% 35.65x
visitpalmsprings.com 1.14% 35.23x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 6.20% 24.23x
Southern California Cluster 0.98% 22.57x
Los Angeles Cluster 0.56% 19.97x
San Francisco Tourism 1.25% 16.41x
Los Angeles Tourism 13.85% 13.12x
California Universities 4.57% 12.40x
Parenting & Nutrition 0.02% 11.29x
National Parks 2.07% 11.28x
Los Angeles News 29.85% 10.91x
Tahoe & Reno Tourism 3.49% 10.33x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male