Dstillery Audiences

CALIFORNIA SKIERS AND SNOWBOARDERS

Audience Size: 4.1 Million Devices

Explore the California Skiers and Snowboarders Audience

Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Skiers and Snowboarders audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 21.07% 12.40x
Santa Monica Trip Planners 11.43% 12.24x
California Trip Planners 8.51% 11.20x
Ski and Snowboard Apparel Shoppers 6.35% 9.63x
San Diego Events Researchers 5.79% 9.44x
Men's Suit Shoppers 14.59% 9.30x
Diner and Ice Cream Lovers 5.62% 9.23x
Last Minute Travelers 8.05% 9.09x
San Diego Activities Researchers 4.10% 8.98x
Moving Services Shoppers 2.95% 8.95x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 2.32x
Old Navy 0.01% 1.23x
Maurices 0.02% 1.06x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Skiers and Snowboarders audience is visitmammoth.com.

Website Composition Index
visitmammoth.com 1.15% 39.07x
onthesnow.com 4.68% 24.96x
elclasificado.com 1.07% 18.00x
tahoedailytribune.com 1.29% 13.70x
kesq.com 2.56% 12.17x
fox5vegas.com 3.65% 11.35x
mamaslatinas.com 1.85% 10.31x
azfamily.com 4.38% 10.02x
ocregister.com 5.51% 9.70x
payetteforward.com 1.20% 9.61x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.19% 16.65x
Spanish Health & Wellness 0.37% 8.83x
Winter Sports & Gear 0.05% 7.90x
Los Angeles Cluster 0.05% 7.90x
Vitamin Shoppers 0.01% 7.56x
Los Angeles Tourism 0.67% 7.51x
Tahoe & Reno Tourism 0.99% 7.49x
Action Sports 0.05% 7.41x
Spanish Lifestyle & Health 0.14% 6.30x
Scuba Diving 0.02% 5.60x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male