Dstillery Audiences

CALIFORNIA SKIERS AND SNOWBOARDERS

Audience Size: 3.3 Million Devices

Explore the California Skiers and Snowboarders Audience

Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Skiers and Snowboarders audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 34.06% 16.38x
California Trip Planners 28.53% 14.02x
Santa Cruz Trip Planners 29.89% 12.92x
San Diego Activities Researchers 20.34% 12.89x
Western Canada Skiers and Snowboarders 18.09% 12.21x
Flight and Hotel Shoppers 23.29% 11.99x
San Francisco Activities Researchers 18.56% 11.85x
San Diego Events Researchers 18.56% 11.85x
San Diego Trip Planners 24.21% 11.71x
Las Vegas Hotel Researchers 21.03% 11.65x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.09x
Carhartt 0.12% 1.06x
Maurices 0.01% 1.00x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Skiers and Snowboarders audience is visitmammoth.com.

Website Composition Index
visitmammoth.com 1.04% 43.14x
calottery.com 1.47% 28.54x
visitphoenix.com 1.22% 22.08x
sandiego.org 1.66% 20.79x
californiathroughmylens.com 1.49% 19.33x
visitcalifornia.com 1.66% 19.10x
lasvegasnow.com 1.06% 17.64x
onthesnow.com 9.01% 17.42x
rcwilley.com 1.23% 16.76x
utah.com 1.38% 16.74x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.16% 21.50x
Southern California Tourism 1.32% 21.34x
San Francisco Tourism 0.29% 12.60x
Los Angeles Cluster 0.13% 12.20x
National Parks 1.01% 10.91x
Winter Sports & Gear 1.00% 10.27x
California Universities 1.06% 9.95x
London Tourism 0.03% 9.41x
Tahoe & Reno Tourism 3.59% 9.20x
Los Angeles Tourism 5.60% 8.82x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male