Dstillery Audiences

CALIFORNIA SKIERS AND SNOWBOARDERS

Audience Size: 2.9 Million Devices

Explore the California Skiers and Snowboarders Audience

Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Skiers and Snowboarders audience is California Trip Planners.

Interest Composition Index
California Trip Planners 51.22% 37.95x
Tahoe Skiers and Snowboarders 40.13% 36.34x
San Diego Trip Planners 45.32% 33.51x
San Diego Activities Researchers 33.35% 33.27x
San Diego Events Researchers 32.85% 32.41x
San Francisco Activities Researchers 32.85% 32.40x
Los Angeles Mass Transit Commuters 38.96% 29.98x
Men's Suit Shoppers 33.22% 29.87x
Los Angeles Trip Planners 39.03% 29.74x
Santa Monica Trip Planners 41.75% 29.48x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 5.08x
Topshop 0.01% 2.15x
Tommy Bahama 0.03% 1.73x
Patagonia 0.03% 1.70x
Urban Outfitters 0.06% 1.54x
Gymboree 0.03% 1.53x
Zara 0.03% 1.52x
American Apparel 0.04% 1.44x
Forever 21 0.06% 1.41x
Uniqlo 0.01% 1.38x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Skiers and Snowboarders audience is lakearrowhead.com.

Website Composition Index
lakearrowhead.com 1.57% 90.06x
visitmammoth.com 2.05% 87.65x
bigbear.com 2.50% 68.86x
portosbakery.com 1.00% 68.26x
huntingtonbeachca.gov 1.36% 64.59x
ocfair.com 3.78% 62.92x
daytrippen.com 1.33% 61.46x
westsiderentals.com 2.01% 60.69x
hollywoodbowl.com 3.30% 58.97x
lacounty.gov 1.57% 58.13x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 15.60% 38.12x
Southern California Cluster 3.40% 34.61x
Los Angeles Cluster 1.48% 32.18x
San Francisco Tourism 3.52% 22.59x
Los Angeles Tourism 21.30% 21.65x
California Universities 10.37% 18.08x
Tahoe & Reno Tourism 5.65% 16.77x
Winter Sports & Gear 3.16% 15.55x
National Parks 3.86% 15.46x
Los Angeles News 34.74% 15.26x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male