Dstillery Audiences

CALIFORNIA SKIERS AND SNOWBOARDERS

Audience Size: 2.7 Million Devices

Explore the California Skiers and Snowboarders Audience

Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Skiers and Snowboarders audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 19.44% 15.34x
San Diego Activities Researchers 4.63% 11.93x
Ride Share Drivers 12.60% 11.39x
Arizona Trip Planners 13.73% 11.36x
Las Vegas Hotel Researchers 9.68% 10.99x
San Francisco Activities Researchers 6.35% 10.75x
San Diego Events Researchers 6.35% 10.75x
California Trip Planners 13.17% 10.71x
Santa Cruz Trip Planners 18.15% 10.65x
Phoenix Trip Planners 10.80% 10.64x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.04% 2.02x
LOFT 0.01% 1.16x
Talbots 0.01% 1.14x
Lululemon 0.01% 1.09x
H&M 0.01% 1.06x
Chicos 0.01% 1.04x
Maurices 0.03% 1.00x
Aeropostale 0.01% 0.99x
Victoria's Secret 0.01% 0.97x
White House Black Market 0.01% 0.97x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Skiers and Snowboarders audience is visitmammoth.com.

Website Composition Index
visitmammoth.com 1.44% 56.80x
onthesnow.com 2.34% 29.25x
tahoedailytribune.com 1.16% 16.35x
kesq.com 2.53% 14.71x
tuasaude.com 1.08% 12.53x
mamaslatinas.com 2.76% 12.47x
fox5vegas.com 5.99% 11.63x
losangeles.cbslocal.com 3.14% 11.60x
economicr.com 1.40% 11.44x
foxla.com 3.23% 11.42x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.18% 18.34x
Spanish Health & Wellness 0.66% 11.45x
Los Angeles Cluster 0.06% 9.77x
Winter Sports & Gear 0.08% 9.26x
Tahoe & Reno Tourism 1.30% 8.55x
Los Angeles Tourism 0.65% 7.91x
Insurance Cluster 0.02% 7.67x
Vitamin Shoppers 0.01% 7.56x
National Parks 0.05% 7.26x
Jokes & Riddles 0.02% 7.22x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male