Dstillery Audiences

CALIFORNIA SKIERS AND SNOWBOARDERS

Audience Size: 3.4 Million Devices

Explore the California Skiers and Snowboarders Audience

Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Skiers and Snowboarders audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 26.71% 16.67x
San Diego Activities Researchers 13.63% 12.30x
Las Vegas Hotel Researchers 17.18% 12.03x
Santa Cruz Trip Planners 23.83% 12.01x
California Trip Planners 20.87% 11.97x
Flight and Hotel Shoppers 17.96% 11.73x
Family Adventures Travelers 13.36% 11.43x
Ride Share Drivers 18.22% 11.18x
Home Lending Researchers 15.81% 11.03x
San Francisco Activities Researchers 12.93% 10.90x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.78x
J. Crew 0.01% 1.65x
White House Black Market 0.02% 1.62x
LOFT 0.02% 1.55x
Jos A. Bank Clothiers 0.01% 1.36x
Banana Republic 0.02% 1.33x
Forever 21 0.01% 1.33x
Gap 0.02% 1.33x
Dressbarn 0.01% 1.30x
Hollister 0.01% 1.28x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Skiers and Snowboarders audience is visitmammoth.com.

Website Composition Index
visitmammoth.com 1.23% 52.40x
onthesnow.com 6.29% 25.02x
arizonalottery.com 1.30% 20.91x
skimag.com 1.89% 19.44x
californiathroughmylens.com 1.07% 18.24x
rei.com 1.10% 17.33x
westwinddi.com 1.03% 16.23x
hotwire.com 1.98% 14.67x
la.curbed.com 1.46% 13.23x
hotels.com 8.97% 13.09x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.36% 20.47x
San Francisco Tourism 0.08% 13.11x
Winter Sports & Gear 0.38% 11.34x
Pre-Built Home Researchers 0.09% 11.07x
Cub & Girl Scouts 0.04% 9.81x
National Parks 0.22% 9.76x
Tahoe & Reno Tourism 2.10% 9.59x
Spanish Health & Wellness 0.72% 9.48x
Los Angeles Cluster 0.06% 9.27x
Beach & Intimate Wear 0.03% 8.96x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female