Dstillery Audiences

CALIFORNIA SKIERS AND SNOWBOARDERS

Audience Size: 2.7 Million Devices

Explore the California Skiers and Snowboarders Audience

Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Skiers and Snowboarders audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 20.60% 15.31x
San Diego Activities Researchers 6.89% 11.30x
California Trip Planners 15.12% 11.13x
Las Vegas Hotel Researchers 12.13% 10.84x
Santa Cruz Trip Planners 19.31% 10.76x
Ride Share Drivers 14.47% 10.75x
Winter Sports Destination Seekers 7.29% 10.09x
San Francisco Activities Researchers 8.09% 10.03x
San Diego Events Researchers 8.09% 10.03x
Men's Suit Shoppers 17.15% 9.87x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is H&M.

Location Composition Index
H&M 0.01% 1.68x
Michael Kors 0.01% 1.63x
Chicos 0.02% 1.46x
Lane Bryant 0.02% 1.46x
Buckle 0.02% 1.42x
Banana Republic 0.01% 1.41x
Jos A. Bank Clothiers 0.01% 1.40x
Dressbarn 0.01% 1.33x
Gap 0.01% 1.29x
LOFT 0.01% 1.24x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Skiers and Snowboarders audience is visitmammoth.com.

Website Composition Index
visitmammoth.com 1.27% 53.76x
onthesnow.com 4.35% 26.09x
arizonalottery.com 1.32% 25.23x
tahoedailytribune.com 1.05% 15.88x
vix.com 1.62% 14.67x
expedia.com 1.87% 13.83x
vegas.com 1.46% 11.80x
lasestrellas.tv 1.06% 11.77x
mamaslatinas.com 2.93% 11.71x
fox5vegas.com 5.73% 11.70x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.24% 21.43x
Winter Sports & Gear 0.23% 12.31x
Spanish Health & Wellness 0.77% 11.21x
Los Angeles Cluster 0.05% 9.71x
Tahoe & Reno Tourism 1.43% 9.00x
Action Sports 0.14% 8.34x
Los Angeles Tourism 0.81% 8.24x
Meeting Planning & Hotels 0.02% 7.86x
Trucks 0.03% 7.71x
San Francisco Tourism 0.02% 7.64x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female