Explore the California Skiers and Snowboarders Audience
Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.
INTERESTS
The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the California Skiers and Snowboarders audience is Tahoe Skiers and Snowboarders.
| Interest | Composition | Index |
| Tahoe Skiers and Snowboarders | 25.28% | 16.52x |
| Las Vegas Hotel Researchers | 16.34% | 12.53x |
| San Diego Activities Researchers | 11.97% | 12.47x |
| California Trip Planners | 19.00% | 12.27x |
| Santa Cruz Trip Planners | 23.48% | 11.98x |
| Ride Share Drivers | 17.08% | 11.49x |
| San Francisco Activities Researchers | 11.67% | 11.08x |
| San Diego Events Researchers | 11.67% | 11.08x |
| Men's Suit Shoppers | 18.72% | 10.96x |
| Flight and Hotel Shoppers | 14.69% | 10.95x |
Composition Percentage:
The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
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APPAREL RETAILERS
The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.70x |
| LOFT | 0.03% | 1.55x |
| Forever 21 | 0.01% | 1.49x |
| Express | 0.03% | 1.48x |
| Lane Bryant | 0.02% | 1.48x |
| Coach | 0.01% | 1.46x |
| Gap | 0.02% | 1.44x |
| White House Black Market | 0.02% | 1.43x |
| H&M | 0.01% | 1.41x |
| Journeys | 0.03% | 1.29x |
Composition Percentage:
The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
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WEBSITES
The California Skiers and Snowboarders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the California Skiers and Snowboarders audience is visitmammoth.com.
| Website | Composition | Index |
| visitmammoth.com | 1.26% | 54.18x |
| onthesnow.com | 4.57% | 25.92x |
| tahoedailytribune.com | 1.11% | 19.63x |
| skimag.com | 1.53% | 19.10x |
| arizonalottery.com | 1.54% | 18.34x |
| yourvalley.net | 1.67% | 14.92x |
| kolotv.com | 1.99% | 13.68x |
| hotels.com | 4.75% | 13.60x |
| la.curbed.com | 1.16% | 13.48x |
| fox5vegas.com | 6.50% | 12.94x |
Composition Percentage:
The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 0.34% | 20.86x |
| San Francisco Tourism | 0.07% | 12.80x |
| Winter Sports & Gear | 0.21% | 10.67x |
| Pre-Built Home Researchers | 0.03% | 10.28x |
| Tahoe & Reno Tourism | 2.14% | 10.17x |
| Spanish Lifestyle & Health | 0.51% | 9.88x |
| Spanish Health & Wellness | 0.82% | 9.27x |
| Los Angeles Cluster | 0.06% | 8.94x |
| Los Angeles Tourism | 1.47% | 8.75x |
| Action Sports | 0.21% | 8.64x |
Composition Percentage:
The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
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DEMOGRAPHICS
The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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