Dstillery Audiences

CALIFORNIA SKIERS AND SNOWBOARDERS

Audience Size: 2.3 Million Devices

Explore the California Skiers and Snowboarders Audience

Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Skiers and Snowboarders audience is California Trip Planners.

Interest Composition Index
California Trip Planners 49.33% 51.69x
Tahoe Skiers and Snowboarders 38.85% 44.65x
San Diego Trip Planners 45.23% 43.18x
San Diego Activities Researchers 34.22% 41.07x
Los Angeles Trip Planners 38.37% 40.03x
San Diego Events Researchers 33.47% 39.77x
San Francisco Activities Researchers 33.47% 39.77x
Los Angeles Mass Transit Commuters 39.54% 38.62x
Men's Suit Shoppers 35.13% 35.82x
Santa Monica Trip Planners 43.74% 35.82x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 5.59x
Topshop 0.03% 2.04x
Everlane 0.01% 1.92x
REI 0.03% 1.87x
Patagonia 0.02% 1.52x
Saint Laurent Paris 0.01% 1.50x
H&M 0.10% 1.46x
Tommy Bahama 0.04% 1.39x
Abercrombie & Fitch 0.05% 1.38x
Uniqlo 0.02% 1.35x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Skiers and Snowboarders audience is lakearrowhead.com.

Website Composition Index
lakearrowhead.com 1.59% 101.21x
visitmammoth.com 1.86% 99.77x
bigbear.com 2.57% 76.65x
huntingtonbeachca.gov 1.28% 75.95x
westsiderentals.com 1.88% 71.93x
ocfair.com 3.92% 69.08x
daytrippen.com 1.49% 69.00x
hollywoodbowl.com 3.08% 68.94x
lacounty.gov 1.46% 68.29x
livingspaces.com 1.87% 66.54x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 17.39% 42.09x
Southern California Cluster 3.55% 38.80x
Los Angeles Cluster 1.52% 36.59x
San Francisco Tourism 3.68% 24.22x
Los Angeles Tourism 23.27% 22.67x
California Universities 10.46% 19.94x
Tahoe & Reno Tourism 6.06% 17.12x
Action Sports 2.22% 16.57x
Winter Sports & Gear 2.97% 16.08x
National Parks 4.26% 15.39x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male