Explore the California Skiers and Snowboarders Audience
Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.
INTERESTS
The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the California Skiers and Snowboarders audience is Tahoe Skiers and Snowboarders.
| Interest | Composition | Index |
| Tahoe Skiers and Snowboarders | 38.26% | 19.83x |
| California Trip Planners | 35.83% | 18.66x |
| San Diego Activities Researchers | 26.94% | 17.03x |
| San Diego Trip Planners | 30.76% | 16.63x |
| San Francisco Activities Researchers | 26.01% | 16.40x |
| San Diego Events Researchers | 26.01% | 16.40x |
| Western Canada Skiers and Snowboarders | 19.06% | 15.40x |
| Santa Cruz Trip Planners | 34.14% | 15.33x |
| Flight and Hotel Shoppers | 22.84% | 14.64x |
| Men's Suit Shoppers | 27.74% | 14.23x |
Composition Percentage:
The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
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APPAREL RETAILERS
The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.02% | 1.79x |
| Banana Republic | 0.02% | 1.55x |
| Mens Wearhouse | 0.06% | 1.55x |
| LOFT | 0.02% | 1.43x |
| Gap | 0.01% | 1.29x |
| Chicos | 0.01% | 1.23x |
| Express | 0.01% | 1.09x |
| Old Navy | 0.02% | 1.03x |
| Journeys | 0.01% | 1.03x |
| Victoria's Secret | 0.02% | 1.02x |
Composition Percentage:
The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
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WEBSITES
The California Skiers and Snowboarders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the California Skiers and Snowboarders audience is ocfair.com.
| Website | Composition | Index |
| ocfair.com | 1.25% | 41.69x |
| tahoesouth.com | 1.62% | 36.49x |
| calottery.com | 3.43% | 30.01x |
| sdzsafaripark.org | 1.26% | 28.52x |
| visitgreaterpalmsprings.com | 1.26% | 28.33x |
| rubios.com | 1.38% | 27.26x |
| lafd.org | 1.29% | 26.61x |
| californiathroughmylens.com | 2.21% | 25.96x |
| sandiego.org | 3.11% | 22.72x |
| transparentcalifornia.com | 1.59% | 22.36x |
Composition Percentage:
The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 3.12% | 26.06x |
| Southern California Cluster | 0.47% | 24.19x |
| Los Angeles Cluster | 0.33% | 18.25x |
| San Francisco Tourism | 0.75% | 17.30x |
| California Universities | 2.62% | 13.62x |
| National Parks | 1.63% | 12.56x |
| Los Angeles Tourism | 10.07% | 12.01x |
| Winter Sports & Gear | 1.42% | 11.32x |
| Tahoe & Reno Tourism | 3.20% | 10.26x |
| Action Sports | 0.79% | 10.22x |
Composition Percentage:
The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
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DEMOGRAPHICS
The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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