Dstillery Audiences

CALIFORNIA SKIERS AND SNOWBOARDERS

Audience Size: 4.2 Million Devices

Explore the California Skiers and Snowboarders Audience

Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Skiers and Snowboarders audience is California Trip Planners.

Interest Composition Index
California Trip Planners 47.70% 28.21x
Tahoe Skiers and Snowboarders 42.45% 25.84x
San Diego Trip Planners 42.32% 25.09x
San Diego Activities Researchers 34.04% 23.50x
San Diego Events Researchers 33.82% 23.16x
San Francisco Activities Researchers 33.82% 23.16x
Men's Suit Shoppers 34.29% 21.72x
Los Angeles Trip Planners 37.27% 21.02x
Santa Cruz Trip Planners 35.60% 20.49x
Los Angeles Mass Transit Commuters 37.99% 20.35x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 3.72x
Topshop 0.03% 2.18x
Supreme 0.01% 1.88x
Tommy Bahama 0.05% 1.87x
Uniqlo 0.03% 1.81x
Saint Laurent Paris 0.01% 1.79x
REI 0.03% 1.72x
Intermix 0.01% 1.48x
Hugo Boss 0.05% 1.43x
Madewell 0.03% 1.40x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Skiers and Snowboarders audience is lakearrowhead.com.

Website Composition Index
lakearrowhead.com 1.28% 62.53x
visitmammoth.com 1.14% 61.53x
bigbear.com 2.17% 49.67x
westsiderentals.com 1.26% 49.42x
lacounty.gov 1.01% 46.53x
staterbros.com 1.39% 46.46x
hollywoodbowl.com 2.11% 45.92x
daytrippen.com 1.44% 45.53x
thetollroads.com 1.92% 44.28x
visittemeculavalley.com 1.24% 44.04x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 9.75% 25.87x
Southern California Cluster 1.79% 24.05x
Los Angeles Cluster 0.81% 22.66x
San Francisco Tourism 2.24% 17.09x
Los Angeles Tourism 15.69% 15.03x
California Universities 6.39% 13.59x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 12.46x
Tahoe & Reno Tourism 4.31% 11.58x
San Diego Cluster 15.63% 11.31x
Winter Sports & Gear 1.86% 11.25x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male