Dstillery Audiences

CALIFORNIA SKIERS AND SNOWBOARDERS

Audience Size: 4.1 Million Devices

Explore the California Skiers and Snowboarders Audience

Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Skiers and Snowboarders audience is California Trip Planners.

Interest Composition Index
California Trip Planners 46.68% 19.21x
San Diego Trip Planners 40.90% 17.96x
Tahoe Skiers and Snowboarders 39.07% 17.61x
Los Angeles Trip Planners 36.99% 15.88x
Santa Monica Trip Planners 37.44% 15.73x
Los Angeles Mass Transit Commuters 36.96% 15.73x
Restaurant Researchers 20.78% 11.52x
San Francisco Trip Planners 25.16% 11.49x
Las Vegas Nightlife Researchers 25.52% 11.38x
Hawaii Trip Planners 22.97% 11.16x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 3.89x
Michael Kors 0.03% 1.87x
Patagonia 0.01% 1.78x
Hollister 0.02% 1.65x
Kate Spade 0.03% 1.60x
Forever 21 0.05% 1.55x
Abercrombie & Fitch 0.02% 1.46x
Calvin Klein 0.01% 1.38x
Saint Laurent Paris 0.01% 1.36x
Ralph Lauren 0.01% 1.35x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Skiers and Snowboarders audience is dailynews.com.

Website Composition Index
dailynews.com 7.29% 24.75x
ocregister.com 13.87% 20.95x
losangeles.cbslocal.com 17.21% 20.75x
visitcalifornia.com 5.29% 18.20x
calottery.com 6.91% 17.80x
alaskaair.com 12.73% 17.35x
hyatt.com 9.77% 15.98x
alltrails.com 8.63% 15.57x
reviewjournal.com 5.24% 15.40x
foxla.com 3.72% 14.98x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 15.00% 24.47x
Southern California Cluster 3.81% 20.76x
Los Angeles Cluster 1.46% 18.29x
Los Angeles Tourism 17.93% 15.86x
San Francisco Tourism 3.51% 14.59x
Los Angeles News 24.62% 13.62x
Tahoe & Reno Tourism 4.73% 12.57x
California Universities 9.85% 11.96x
San Diego Cluster 17.16% 11.02x
National Parks 3.67% 10.95x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Skiers and Snowboarders audience resonates most for the following age and income brackets.
Age
35-44
Income
Under $25,000