Dstillery Audiences

CALIFORNIA SKIERS AND SNOWBOARDERS

Audience Size: 3.9 Million Devices

Explore the California Skiers and Snowboarders Audience

Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Skiers and Snowboarders audience is California Trip Planners.

Interest Composition Index
California Trip Planners 45.25% 21.17x
Tahoe Skiers and Snowboarders 37.58% 19.36x
San Diego Trip Planners 40.29% 19.08x
Los Angeles Mass Transit Commuters 37.12% 16.31x
Los Angeles Trip Planners 37.39% 16.17x
Santa Monica Trip Planners 38.75% 16.02x
Santa Cruz Trip Planners 29.93% 14.73x
Long Beach California Trip Planners 27.35% 12.22x
Western Canada Skiers and Snowboarders 22.66% 12.21x
Restaurant Researchers 19.58% 12.20x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.03% 4.26x
Joe's Jeans 0.01% 2.44x
Michael Kors 0.03% 1.94x
Everlane 0.00% 1.78x
Urban Outfitters 0.09% 1.72x
Levi Strauss 0.02% 1.55x
Patagonia 0.01% 1.54x
The North Face 0.03% 1.44x
Abercrombie & Fitch 0.03% 1.43x
Forever 21 0.05% 1.43x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Skiers and Snowboarders audience is lakearrowhead.com.

Website Composition Index
lakearrowhead.com 1.20% 89.01x
visitmammoth.com 2.52% 83.15x
bigbear.com 2.09% 68.96x
ocfair.com 3.75% 64.71x
portosbakery.com 1.35% 63.64x
tahoesouth.com 4.00% 58.63x
discoverycube.org 1.20% 56.15x
staplescenter.com 1.02% 55.93x
hollywoodbowl.com 3.71% 55.61x
huntingtonbeachca.gov 1.52% 55.23x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 15.11% 25.37x
Southern California Cluster 3.64% 22.03x
Los Angeles Cluster 1.47% 20.64x
Los Angeles Tourism 18.55% 15.94x
San Francisco Tourism 3.48% 15.36x
Los Angeles News 27.79% 12.95x
California Universities 9.78% 12.71x
Tahoe & Reno Tourism 4.89% 12.67x
National Parks 3.62% 11.41x
San Diego Cluster 17.76% 10.87x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male