Dstillery Audiences

CALIFORNIA SKIERS AND SNOWBOARDERS

Audience Size: 4.8 Million Devices

Explore the California Skiers and Snowboarders Audience

Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Skiers and Snowboarders audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 38.26% 19.83x
California Trip Planners 35.83% 18.66x
San Diego Activities Researchers 26.94% 17.03x
San Diego Trip Planners 30.76% 16.63x
San Francisco Activities Researchers 26.01% 16.40x
San Diego Events Researchers 26.01% 16.40x
Western Canada Skiers and Snowboarders 19.06% 15.40x
Santa Cruz Trip Planners 34.14% 15.33x
Flight and Hotel Shoppers 22.84% 14.64x
Men's Suit Shoppers 27.74% 14.23x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.79x
Banana Republic 0.02% 1.55x
Mens Wearhouse 0.06% 1.55x
LOFT 0.02% 1.43x
Gap 0.01% 1.29x
Chicos 0.01% 1.23x
Express 0.01% 1.09x
Old Navy 0.02% 1.03x
Journeys 0.01% 1.03x
Victoria's Secret 0.02% 1.02x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Skiers and Snowboarders audience is ocfair.com.

Website Composition Index
ocfair.com 1.25% 41.69x
tahoesouth.com 1.62% 36.49x
calottery.com 3.43% 30.01x
sdzsafaripark.org 1.26% 28.52x
visitgreaterpalmsprings.com 1.26% 28.33x
rubios.com 1.38% 27.26x
lafd.org 1.29% 26.61x
californiathroughmylens.com 2.21% 25.96x
sandiego.org 3.11% 22.72x
transparentcalifornia.com 1.59% 22.36x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 3.12% 26.06x
Southern California Cluster 0.47% 24.19x
Los Angeles Cluster 0.33% 18.25x
San Francisco Tourism 0.75% 17.30x
California Universities 2.62% 13.62x
National Parks 1.63% 12.56x
Los Angeles Tourism 10.07% 12.01x
Winter Sports & Gear 1.42% 11.32x
Tahoe & Reno Tourism 3.20% 10.26x
Action Sports 0.79% 10.22x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male