Dstillery Audiences

CALIFORNIA SKIERS AND SNOWBOARDERS

Audience Size: 2.8 Million Devices

Explore the California Skiers and Snowboarders Audience

Below you'll find more information about the California Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the California Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The California Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Skiers and Snowboarders audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 32.43% 20.50x
California Trip Planners 23.88% 16.26x
Flight and Hotel Shoppers 21.46% 16.26x
San Diego Activities Researchers 16.40% 16.14x
Santa Cruz Trip Planners 29.31% 15.50x
Family Adventures Travelers 16.22% 15.41x
Las Vegas Hotel Researchers 18.48% 14.92x
San Francisco Activities Researchers 15.68% 14.78x
San Diego Events Researchers 15.68% 14.78x
Work Comes First Travelers 14.65% 14.71x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Skiers and Snowboarders audience is Buckle.

Location Composition Index
Buckle 0.01% 1.18x
Old Navy 0.01% 1.16x
Victoria's Secret 0.01% 1.05x
Maurices 0.01% 1.04x
Carhartt 0.09% 1.01x
The Childrens Place 0.01% 1.01x
Journeys 0.01% 0.85x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Skiers and Snowboarders audience is onthesnow.com.

Website Composition Index
onthesnow.com 7.90% 23.87x
skimag.com 2.02% 19.30x
choicehotels.com 1.13% 17.52x
caesars.com 1.75% 17.27x
la.curbed.com 2.17% 16.77x
westwinddi.com 1.15% 16.23x
kesq.com 1.48% 15.88x
dnsrsearch.com 1.45% 15.52x
overstock.com 2.74% 15.48x
theproscloset.com 1.35% 15.23x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Skiers and Snowboarders audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.04% 25.57x
Southern California Tourism 0.59% 23.23x
San Francisco Tourism 0.12% 15.57x
Scuba Diving 0.02% 11.70x
National Parks 0.38% 11.56x
Winter Sports & Gear 0.54% 11.53x
Tahoe & Reno Tourism 2.56% 11.11x
Computer Printers 0.03% 10.94x
Assorted Topics (Business Support ToolsForm Templates) 0.03% 10.86x
Pre-Built Home Researchers 0.29% 10.81x
Composition Percentage: The overlap percentage between the California Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the California Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female