Dstillery Audiences

CALIFORNIA TRIP PLANNERS

Audience Size: 3.7 Million Devices

Explore the California Trip Planners Audience

Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the California Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The California Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Trip Planners audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 61.44% 62.35x
San Diego Activities Researchers 47.90% 60.94x
California Skiers and Snowboarders 44.97% 53.94x
San Diego Events Researchers 42.17% 53.84x
San Francisco Activities Researchers 42.17% 53.83x
Los Angeles Trip Planners 50.47% 51.15x
Tahoe Skiers and Snowboarders 42.02% 50.11x
Santa Monica Trip Planners 51.19% 48.68x
Los Angeles Activities Researchers 37.94% 46.49x
San Francisco Trip Planners 41.97% 41.71x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 4.98x
Joe's Jeans 0.01% 4.42x
Everlane 0.02% 2.94x
Topshop 0.04% 2.30x
Supreme 0.02% 2.15x
Patagonia 0.03% 2.08x
Uniqlo 0.04% 1.92x
Club Monaco 0.03% 1.87x
Urban Outfitters 0.10% 1.81x
REI 0.03% 1.72x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Trip Planners audience is hollywoodbowl.com.

Website Composition Index
hollywoodbowl.com 2.69% 55.58x
catalinachamber.com 3.29% 54.79x
visitmammoth.com 1.06% 53.90x
burkewilliamsspa.com 1.06% 52.95x
sandiego.com 1.72% 51.97x
westsiderentals.com 1.42% 51.77x
discoverlosangeles.com 5.22% 49.71x
laphil.com 1.22% 49.47x
thetollroads.com 2.20% 47.45x
livingspaces.com 1.46% 47.21x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 6.79% 45.34x
Southern California Tourism 18.32% 44.57x
Southern California Cluster 3.66% 42.02x
Los Angeles Cluster 1.55% 38.76x
Los Angeles Tourism 27.31% 25.67x
California Universities 12.46% 24.16x
National Parks 5.97% 20.76x
San Diego Cluster 29.22% 20.27x
European Museums, Restaurants & Events 4.25% 17.94x
Mexico Travel 0.90% 17.72x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male