Dstillery Audiences

CALIFORNIA TRIP PLANNERS

Audience Size: 3.3 Million Devices

Explore the California Trip Planners Audience

Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the California Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The California Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Trip Planners audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 31.23% 95.29x
San Francisco Activities Researchers 31.23% 92.45x
San Diego Events Researchers 31.23% 92.45x
San Diego Trip Planners 34.78% 77.93x
Los Angeles Activities Researchers 20.55% 75.17x
Travel Guide and Review Readers 33.60% 73.30x
Travel Book Readers 22.53% 65.92x
Work Comes First Travelers 28.46% 65.84x
Travel Researchers 31.23% 64.72x
Las Vegas Hotel Researchers 26.48% 64.57x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Trip Planners audience is Chicos.

Location Composition Index
Chicos 0.01% 1.64x
Carhartt 0.20% 1.45x
Victoria's Secret 0.01% 1.39x
Mens Wearhouse 0.01% 1.33x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Trip Planners audience is sandiego.org.

Website Composition Index
sandiego.org 2.92% 35.75x
californiathroughmylens.com 2.58% 35.74x
calottery.com 1.80% 35.45x
sandiegomagazine.com 1.03% 35.45x
visitcalifornia.com 2.96% 33.08x
sftravel.com 1.22% 33.00x
visitphoenix.com 1.76% 30.97x
sandiegoreader.com 1.07% 29.44x
hikespeak.com 1.77% 28.79x
sandiego.gov 1.01% 27.56x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Trip Planners audience is Los Angeles Tourism.

Content Affinity Composition Index
Los Angeles Tourism 9.09% 40.89x
Travel Adventure 10.67% 34.40x
Central California Cluster 5.53% 27.44x
Fashion Cluster 9.88% 23.31x
San Diego Cluster 12.65% 23.08x
Los Angeles Cluster 0.19% 20.71x
Local Events & Travel Guide 10.28% 19.88x
Ireland Cluster 6.32% 19.11x
Law School 3.95% 17.78x
Backpacking 4.74% 16.99x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male