Dstillery Audiences

CALIFORNIA TRIP PLANNERS

Audience Size: 4.4 Million Devices

Explore the California Trip Planners Audience

Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the California Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The California Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Trip Planners audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 58.14% 36.09x
San Diego Activities Researchers 48.83% 36.08x
San Diego Events Researchers 44.53% 32.64x
San Francisco Activities Researchers 44.53% 32.64x
Tahoe Skiers and Snowboarders 47.66% 30.61x
California Skiers and Snowboarders 46.63% 29.65x
Los Angeles Activities Researchers 38.43% 28.20x
Los Angeles Trip Planners 46.64% 28.00x
Santa Monica Trip Planners 46.45% 26.18x
Travel Researchers 35.42% 25.03x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 3.52x
Everlane 0.01% 2.67x
Supreme 0.02% 2.52x
Topshop 0.04% 2.38x
Uniqlo 0.03% 2.05x
Saint Laurent Paris 0.02% 2.02x
Bonobos 0.15% 1.98x
Patagonia 0.02% 1.77x
REI 0.02% 1.74x
Madewell 0.02% 1.73x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Trip Planners audience is catalinachamber.com.

Website Composition Index
catalinachamber.com 2.50% 58.13x
hollywoodbowl.com 1.49% 56.60x
sandiego.com 1.24% 54.83x
thetollroads.com 1.26% 51.48x
metro.net 3.28% 50.83x
californiathroughmylens.com 4.97% 48.54x
santamonica.com 1.80% 48.43x
visitcatalinaisland.com 2.73% 47.82x
sandiegomagazine.com 3.04% 47.49x
discoverlosangeles.com 3.04% 46.89x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 3.13% 30.54x
Southern California Tourism 9.16% 30.18x
Southern California Cluster 1.60% 28.03x
Los Angeles Cluster 0.76% 26.59x
Los Angeles Tourism 16.82% 18.26x
California Universities 7.08% 17.81x
National Parks 3.86% 17.10x
San Diego Cluster 20.01% 15.96x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.72% 15.83x
Home Décor, Furniture, & Decorating 0.02% 14.79x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male