Dstillery Audiences

CALIFORNIA TRIP PLANNERS

Audience Size: 3.8 Million Devices

Explore the California Trip Planners Audience

Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the California Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The California Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Trip Planners audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 61.53% 27.78x
San Diego Activities Researchers 45.45% 27.36x
San Francisco Activities Researchers 41.69% 24.04x
San Diego Events Researchers 41.69% 24.04x
Los Angeles Trip Planners 51.55% 23.39x
Tahoe Skiers and Snowboarders 43.93% 22.37x
Los Angeles Activities Researchers 35.67% 22.05x
Santa Monica Trip Planners 50.79% 22.02x
California Skiers and Snowboarders 46.70% 21.90x
San Francisco Trip Planners 41.90% 21.09x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 3.16x
Joe's Jeans 0.02% 2.89x
American Apparel 0.08% 2.05x
Michael Kors 0.05% 1.93x
Urban Outfitters 0.10% 1.71x
Zara 0.05% 1.70x
Uniqlo 0.02% 1.65x
Calvin Klein 0.01% 1.62x
Madewell 0.03% 1.61x
Kate Spade 0.03% 1.58x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Trip Planners audience is portosbakery.com.

Website Composition Index
portosbakery.com 1.21% 86.18x
catalinachamber.com 2.79% 80.48x
sandiego.com 1.72% 78.45x
visitcatalinaisland.com 3.17% 75.05x
hollywoodbowl.com 3.92% 70.11x
santamonica.com 2.43% 67.44x
visitmammoth.com 1.57% 66.42x
sandiegomagazine.com 3.68% 65.67x
visittemeculavalley.com 1.08% 63.93x
santacruz.org 1.38% 63.72x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 5.99% 30.80x
Southern California Tourism 15.18% 29.56x
Southern California Cluster 3.67% 27.76x
Los Angeles Cluster 1.46% 24.34x
Los Angeles Tourism 22.26% 20.54x
National Parks 4.91% 16.85x
California Universities 11.59% 16.68x
Washington D.C. Hotels 0.03% 16.15x
San Diego Cluster 22.77% 15.87x
Home Décor, Furniture, & Decorating 0.06% 14.27x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male