Dstillery Audiences

CALIFORNIA TRIP PLANNERS

Audience Size: 1.2 Million Devices

Explore the California Trip Planners Audience

Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the California Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The California Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Trip Planners audience is Santa Monica Trip Planners.

Interest Composition Index
Santa Monica Trip Planners 58.12% 61.58x
San Diego Activities Researchers 24.18% 51.64x
Luxury Hotel Guests 18.89% 45.59x
Work Comes First Travelers 3.58% 44.97x
Los Angeles Activities Researchers 32.53% 41.95x
Egypt Trip Planners 18.82% 40.00x
Sightseeing Travelers 24.36% 38.27x
Family Adventures Travelers 4.36% 37.44x
Restaurant Researchers 14.29% 36.84x
Restaurant Reservation Enthusiasts 13.15% 36.66x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Trip Planners audience is Maurices.

Location Composition Index
Maurices 0.01% 1.20x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Trip Planners audience is midway.org.

Website Composition Index
midway.org 1.71% 89.35x
lacounty.gov 1.32% 85.94x
211la.org 1.70% 69.64x
californiathroughmylens.com 1.23% 67.62x
santacruz.org 1.15% 66.09x
flysfo.com 1.36% 65.88x
sandiego.gov 1.20% 64.84x
discoverlosangeles.com 6.92% 61.57x
visitmammoth.com 1.65% 56.09x
mickeyvisit.com 1.88% 55.00x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Trip Planners audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.64% 56.34x
Los Angeles Tourism 4.20% 47.17x
Los Angeles Cluster 0.23% 35.63x
California Universities 0.29% 26.06x
Vegans & Animal Welfare 0.13% 24.58x
Celebrity Gossip 0.25% 20.47x
Natural Diet & Supplement Researchers 0.12% 19.56x
Caribbean Vacation 1.08% 19.52x
Film Production 0.24% 18.58x
Canadian Universities 0.11% 17.57x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male