Dstillery Audiences

CALIFORNIA TRIP PLANNERS

Audience Size: 4.5 Million Devices

Explore the California Trip Planners Audience

Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the California Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The California Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Trip Planners audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 43.06% 27.22x
San Diego Trip Planners 46.91% 25.36x
San Francisco Activities Researchers 38.44% 24.24x
San Diego Events Researchers 38.44% 24.24x
Tahoe Skiers and Snowboarders 42.16% 21.85x
Los Angeles Activities Researchers 34.90% 21.49x
Travel Researchers 31.01% 20.83x
Travel Book Readers 29.30% 20.49x
Travel Guide and Review Readers 31.01% 20.27x
Las Vegas Hotel Researchers 30.64% 19.13x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Trip Planners audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.08% 2.12x
H&M 0.01% 1.44x
LOFT 0.01% 1.30x
Banana Republic 0.01% 1.26x
Gap 0.01% 1.23x
Express 0.01% 1.16x
American Eagle Outfitters 0.01% 1.15x
Zumiez 0.01% 1.13x
Victoria's Secret 0.02% 1.08x
Old Navy 0.02% 1.01x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Trip Planners audience is catalinachamber.com.

Website Composition Index
catalinachamber.com 1.07% 50.17x
metro.net 1.06% 44.59x
visitcatalinaisland.com 1.10% 43.81x
sandiegomagazine.com 1.59% 40.83x
knotts.com 1.21% 40.77x
ocfair.com 1.22% 40.16x
sdzsafaripark.org 1.76% 39.71x
californiathroughmylens.com 3.38% 39.58x
seemonterey.com 1.15% 39.57x
visitnapavalley.com 1.16% 37.53x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Trip Planners audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 3.67% 30.67x
San Francisco Tourism 1.31% 30.23x
Southern California Cluster 0.55% 28.15x
Los Angeles Cluster 0.40% 22.25x
California Universities 3.65% 19.01x
National Parks 2.38% 18.36x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.33% 16.42x
European Museums, Restaurants & Events 1.90% 16.14x
Los Angeles Tourism 13.42% 16.02x
San Diego Cluster 14.11% 14.79x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male