Dstillery Audiences

CALIFORNIA TRIP PLANNERS

Audience Size: 5 Million Devices

Explore the California Trip Planners Audience

Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the California Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The California Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Trip Planners audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 47.35% 36.77x
San Diego Trip Planners 57.84% 34.51x
San Diego Events Researchers 43.58% 33.06x
San Francisco Activities Researchers 43.58% 33.06x
Tahoe Skiers and Snowboarders 47.31% 29.71x
California Skiers and Snowboarders 45.83% 29.39x
Los Angeles Activities Researchers 38.35% 29.06x
Los Angeles Trip Planners 46.38% 26.98x
Santa Monica Trip Planners 45.26% 25.62x
Travel Researchers 32.77% 25.50x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 4.40x
Uniqlo 0.02% 2.43x
Zara 0.03% 2.32x
Tommy Bahama 0.02% 2.22x
REI 0.02% 2.03x
Madewell 0.03% 1.91x
Hugo Boss 0.04% 1.89x
Free People 0.03% 1.88x
Urban Outfitters 0.04% 1.75x
H&M 0.06% 1.69x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Trip Planners audience is catalinachamber.com.

Website Composition Index
catalinachamber.com 2.27% 58.78x
hollywoodbowl.com 1.11% 57.49x
sandiego.com 1.12% 55.71x
metro.net 2.54% 53.20x
visitcatalinaisland.com 2.43% 48.97x
santamonica.com 1.67% 48.42x
californiathroughmylens.com 4.62% 48.42x
sandiegomagazine.com 2.86% 48.12x
ymca.org 1.02% 47.03x
bigbear.com 1.11% 45.17x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 2.59% 31.93x
Southern California Tourism 8.02% 31.56x
Southern California Cluster 1.30% 29.55x
Los Angeles Cluster 0.72% 25.08x
Los Angeles Tourism 17.35% 18.49x
National Parks 3.34% 18.20x
California Universities 6.71% 17.11x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.59% 17.02x
San Diego Cluster 19.51% 16.05x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.33% 14.94x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male