Explore the California Trip Planners Audience
Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the California Trip Planners audience.
INTERESTS
The California Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the California Trip Planners audience is San Diego Activities Researchers.
| Interest | Composition | Index |
| San Diego Activities Researchers | 43.06% | 27.22x |
| San Diego Trip Planners | 46.91% | 25.36x |
| San Francisco Activities Researchers | 38.44% | 24.24x |
| San Diego Events Researchers | 38.44% | 24.24x |
| Tahoe Skiers and Snowboarders | 42.16% | 21.85x |
| Los Angeles Activities Researchers | 34.90% | 21.49x |
| Travel Researchers | 31.01% | 20.83x |
| Travel Book Readers | 29.30% | 20.49x |
| Travel Guide and Review Readers | 31.01% | 20.27x |
| Las Vegas Hotel Researchers | 30.64% | 19.13x |
Composition Percentage:
The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
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APPAREL RETAILERS
The California Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the California Trip Planners audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.08% | 2.12x |
| H&M | 0.01% | 1.44x |
| LOFT | 0.01% | 1.30x |
| Banana Republic | 0.01% | 1.26x |
| Gap | 0.01% | 1.23x |
| Express | 0.01% | 1.16x |
| American Eagle Outfitters | 0.01% | 1.15x |
| Zumiez | 0.01% | 1.13x |
| Victoria's Secret | 0.02% | 1.08x |
| Old Navy | 0.02% | 1.01x |
Composition Percentage:
The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
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WEBSITES
The California Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the California Trip Planners audience is catalinachamber.com.
| Website | Composition | Index |
| catalinachamber.com | 1.07% | 50.17x |
| metro.net | 1.06% | 44.59x |
| visitcatalinaisland.com | 1.10% | 43.81x |
| sandiegomagazine.com | 1.59% | 40.83x |
| knotts.com | 1.21% | 40.77x |
| ocfair.com | 1.22% | 40.16x |
| sdzsafaripark.org | 1.76% | 39.71x |
| californiathroughmylens.com | 3.38% | 39.58x |
| seemonterey.com | 1.15% | 39.57x |
| visitnapavalley.com | 1.16% | 37.53x |
Composition Percentage:
The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the California Trip Planners audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 3.67% | 30.67x |
| San Francisco Tourism | 1.31% | 30.23x |
| Southern California Cluster | 0.55% | 28.15x |
| Los Angeles Cluster | 0.40% | 22.25x |
| California Universities | 3.65% | 19.01x |
| National Parks | 2.38% | 18.36x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.33% | 16.42x |
| European Museums, Restaurants & Events | 1.90% | 16.14x |
| Los Angeles Tourism | 13.42% | 16.02x |
| San Diego Cluster | 14.11% | 14.79x |
Composition Percentage:
The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
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DEMOGRAPHICS
The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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