Dstillery Audiences

CALIFORNIA TRIP PLANNERS

Audience Size: 4 Million Devices

Explore the California Trip Planners Audience

Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the California Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The California Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Trip Planners audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 62.23% 28.50x
Los Angeles Trip Planners 53.07% 23.45x
Santa Monica Trip Planners 54.18% 22.47x
Tahoe Skiers and Snowboarders 43.88% 21.89x
San Francisco Trip Planners 43.19% 21.77x
California Skiers and Snowboarders 48.02% 21.01x
Los Angeles Mass Transit Commuters 40.75% 19.38x
Las Vegas Nightlife Researchers 38.15% 18.39x
Santa Cruz Trip Planners 37.94% 18.19x
Restaurant Researchers 27.31% 17.52x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 3.00x
Joe's Jeans 0.01% 2.79x
Michael Kors 0.03% 1.99x
Levi Strauss 0.02% 1.92x
Patagonia 0.01% 1.90x
Zara 0.04% 1.65x
Madewell 0.02% 1.64x
Urban Outfitters 0.06% 1.63x
Uniqlo 0.02% 1.63x
Kate Spade 0.03% 1.59x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Trip Planners audience is hornblower.com.

Website Composition Index
hornblower.com 1.06% 79.06x
portosbakery.com 1.50% 77.75x
catalinachamber.com 2.87% 75.42x
sandiego.com 1.83% 74.12x
hollywoodbowl.com 4.21% 68.39x
visitcatalinaisland.com 3.55% 67.20x
santamonica.com 2.46% 64.09x
sandiegomagazine.com 3.53% 63.56x
thebroad.org 1.10% 63.12x
sdzsafaripark.org 4.52% 60.61x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 6.74% 29.46x
Southern California Tourism 16.90% 28.44x
Southern California Cluster 4.37% 26.13x
Los Angeles Cluster 1.60% 21.98x
Los Angeles Tourism 23.90% 20.46x
National Parks 5.16% 16.12x
California Universities 12.42% 16.03x
San Diego Cluster 25.12% 15.32x
European Museums, Restaurants & Events 4.37% 13.20x
Washington D.C. Hotels 0.04% 12.91x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male