Dstillery Audiences

CALIFORNIA TRIP PLANNERS

Audience Size: 2.4 Million Devices

Explore the California Trip Planners Audience

Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the California Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The California Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Trip Planners audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 48.91% 34.83x
San Diego Trip Planners 63.89% 34.40x
Los Angeles Trip Planners 50.76% 28.96x
Tahoe Skiers and Snowboarders 44.79% 28.87x
San Francisco Activities Researchers 46.72% 28.83x
San Diego Events Researchers 46.71% 28.83x
California Skiers and Snowboarders 47.46% 27.38x
Los Angeles Activities Researchers 40.45% 26.12x
Santa Monica Trip Planners 53.33% 25.01x
San Francisco Trip Planners 42.88% 24.75x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 4.61x
Topshop 0.03% 2.56x
Everlane 0.01% 2.44x
Supreme 0.02% 1.78x
Zara 0.05% 1.69x
Bonobos 0.09% 1.62x
REI 0.03% 1.61x
American Apparel 0.07% 1.60x
Uniqlo 0.03% 1.57x
Free People 0.05% 1.54x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Trip Planners audience is portosbakery.com.

Website Composition Index
portosbakery.com 1.18% 86.46x
hollywoodbowl.com 3.87% 76.32x
catalinachamber.com 4.05% 74.66x
visitmammoth.com 1.53% 72.65x
sandiego.com 2.22% 71.19x
pacificsandiego.com 1.03% 71.18x
burkewilliamsspa.com 1.51% 70.71x
santacruz.org 1.35% 68.72x
sdmart.org 1.11% 68.16x
westsiderentals.com 1.98% 67.94x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 6.06% 32.36x
Southern California Tourism 16.61% 31.89x
Southern California Cluster 3.71% 29.52x
Los Angeles Cluster 1.40% 28.07x
Los Angeles Tourism 24.89% 20.01x
California Universities 11.39% 18.79x
Washington D.C. Hotels 0.01% 16.56x
National Parks 5.31% 15.88x
San Diego Cluster 28.32% 14.97x
European Museums, Restaurants & Events 3.66% 14.13x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female