Dstillery Audiences

CALIFORNIA TRIP PLANNERS

Audience Size: 4.1 Million Devices

Explore the California Trip Planners Audience

Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the California Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The California Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Trip Planners audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 63.34% 25.97x
Los Angeles Trip Planners 53.26% 22.04x
Santa Monica Trip Planners 52.99% 21.87x
Tahoe Skiers and Snowboarders 43.60% 20.41x
San Francisco Trip Planners 43.86% 20.35x
California Skiers and Snowboarders 47.06% 19.96x
Los Angeles Mass Transit Commuters 41.24% 17.25x
Las Vegas Nightlife Researchers 39.13% 17.09x
Travel Industry 27.36% 16.72x
Restaurant Researchers 26.85% 16.33x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 3.80x
Hollister 0.02% 1.85x
Michael Kors 0.03% 1.74x
Calvin Klein 0.01% 1.70x
Levi Strauss 0.01% 1.65x
Kate Spade 0.03% 1.63x
Patagonia 0.01% 1.62x
Abercrombie & Fitch 0.02% 1.61x
REI 0.02% 1.53x
American Apparel 0.03% 1.53x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Trip Planners audience is broadwaysd.com.

Website Composition Index
broadwaysd.com 0.44% 85.15x
catalinatours.com 0.61% 84.89x
rhfleet.org 0.33% 84.34x
welikela.com 0.14% 83.73x
visitanaheim.org 0.18% 81.53x
californiabeaches.com 0.88% 80.97x
pacpark.com 0.32% 79.88x
sanpedro.com 0.26% 79.18x
beverlycenter.com 0.14% 78.89x
daveyslocker.com 0.46% 78.21x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 6.78% 27.70x
Southern California Tourism 16.82% 27.12x
Southern California Cluster 4.52% 24.19x
Los Angeles Tourism 22.71% 20.05x
Los Angeles Cluster 1.51% 19.53x
San Diego Cluster 23.66% 15.13x
National Parks 5.15% 15.09x
California Universities 12.34% 14.86x
Los Angeles News 21.92% 12.72x
European Museums, Restaurants & Events 4.30% 12.36x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Trip Planners audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999