Dstillery Audiences

CALIFORNIA TRIP PLANNERS

Audience Size: 959 Thousand Devices

Explore the California Trip Planners Audience

Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 959 thousand unique devices whose actions qualify for the California Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The California Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Trip Planners audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 10.09% 28.26x
Sightseeing Travelers 16.65% 27.45x
Luxury Hotel Guests 17.81% 24.14x
Travel Researchers 10.81% 23.72x
Vacation Planners 14.04% 23.49x
Restaurant Researchers 8.60% 23.47x
Travel Book Readers 7.97% 23.36x
Los Angeles Activities Researchers 12.02% 22.70x
Luxury Travel Researchers 10.86% 21.91x
Restaurant Reservation Enthusiasts 13.44% 21.83x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Trip Planners audience is American Apparel.

Location Composition Index
American Apparel 0.01% 2.05x
Urban Outfitters 0.03% 1.94x
H&M 0.02% 1.54x
Lululemon 0.01% 1.54x
White House Black Market 0.01% 1.31x
LOFT 0.01% 1.25x
Talbots 0.01% 1.22x
Chicos 0.01% 1.04x
Gymboree 0.02% 1.02x
Old Navy 0.02% 0.99x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Trip Planners audience is californiathroughmylens.com.

Website Composition Index
californiathroughmylens.com 1.59% 60.50x
midway.org 1.26% 55.03x
discoverlosangeles.com 5.44% 45.99x
californiabeaches.com 2.27% 44.94x
lacounty.gov 1.28% 44.55x
hikespeak.com 1.10% 44.21x
lajollamom.com 3.87% 43.20x
visitmammoth.com 1.05% 41.49x
211la.org 1.05% 41.47x
mickeyvisit.com 1.46% 37.28x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Trip Planners audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.34% 34.06x
Los Angeles Tourism 2.45% 29.87x
National Parks 0.13% 18.52x
Los Angeles Cluster 0.09% 16.10x
Cosmetics Business 0.06% 15.22x
Action Sports 0.15% 14.39x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.14% 13.50x
Travel Adventure 4.34% 13.20x
Film Production 0.19% 12.93x
California Universities 0.15% 11.96x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male