Dstillery Audiences

CALIFORNIA TRIP PLANNERS

Audience Size: 2.8 Million Devices

Explore the California Trip Planners Audience

Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the California Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The California Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Trip Planners audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 24.22% 25.22x
San Diego Events Researchers 22.45% 21.31x
San Francisco Activities Researchers 22.45% 21.31x
Travel Book Readers 19.84% 20.86x
Los Angeles Activities Researchers 21.61% 19.98x
Work Comes First Travelers 16.76% 19.49x
Travel Guide and Review Readers 24.79% 19.34x
San Diego Trip Planners 31.45% 19.09x
Family Adventures Travelers 17.21% 18.66x
Las Vegas Hotel Researchers 22.15% 16.98x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Trip Planners audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.13x
Coach 0.01% 1.85x
Banana Republic 0.02% 1.78x
Hollister 0.02% 1.70x
LOFT 0.02% 1.69x
Gap 0.02% 1.59x
Chicos 0.02% 1.52x
White House Black Market 0.02% 1.51x
H&M 0.01% 1.45x
Forever 21 0.01% 1.41x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Trip Planners audience is californiathroughmylens.com.

Website Composition Index
californiathroughmylens.com 2.09% 45.81x
californiabeaches.com 2.24% 36.04x
lajollamom.com 2.75% 28.67x
hornblower.com 1.39% 28.24x
discoverlosangeles.com 4.37% 27.29x
localadventurer.com 2.05% 25.08x
sandiegozoo.org 1.72% 24.66x
la.curbed.com 1.94% 22.67x
trolleytours.com 1.17% 21.76x
travelmamas.com 1.18% 19.99x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.16% 31.56x
Southern California Tourism 0.49% 30.26x
Los Angeles Tourism 3.53% 21.10x
National Parks 0.26% 18.15x
European Museums, Restaurants & Events 0.12% 15.57x
California Universities 0.26% 14.01x
Los Angeles Cluster 0.09% 13.92x
Travel Adventure 6.46% 13.21x
Mid-Atlantic Beaches 0.04% 12.94x
Visa & Immigration 0.29% 12.45x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male