Dstillery Audiences

CALIFORNIA TRIP PLANNERS

Audience Size: 2.8 Million Devices

Explore the California Trip Planners Audience

Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the California Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The California Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Trip Planners audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 27.65% 27.08x
San Francisco Activities Researchers 24.95% 23.05x
San Diego Events Researchers 24.95% 23.05x
Travel Book Readers 21.27% 21.20x
Work Comes First Travelers 21.07% 21.03x
Los Angeles Activities Researchers 22.32% 20.49x
San Diego Trip Planners 33.48% 20.11x
Family Adventures Travelers 21.33% 20.08x
Travel Guide and Review Readers 25.82% 19.86x
Las Vegas Hotel Researchers 24.62% 18.61x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.85x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Trip Planners audience is californiathroughmylens.com.

Website Composition Index
californiathroughmylens.com 1.89% 41.62x
sandiego.gov 1.04% 38.34x
outdoorproject.com 1.09% 34.71x
californiabeaches.com 1.52% 34.08x
discoverlosangeles.com 2.98% 32.21x
lajollamom.com 1.67% 28.18x
hornblower.com 1.57% 26.54x
localadventurer.com 1.80% 23.75x
la.curbed.com 2.63% 23.45x
caesars.com 1.41% 23.24x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Trip Planners audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.63% 34.26x
San Francisco Tourism 0.17% 30.51x
National Parks 0.60% 22.87x
Los Angeles Tourism 4.20% 21.03x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 17.72x
Weather Information 0.20% 16.97x
Los Angeles Cluster 0.10% 16.22x
European Museums, Restaurants & Events 0.28% 16.17x
Hipster Clothing 0.04% 15.93x
Costumes 0.03% 15.06x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male