Dstillery Audiences

CALIFORNIA TRIP PLANNERS

Audience Size: 3.3 Million Devices

Explore the California Trip Planners Audience

Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the California Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The California Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Trip Planners audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 36.02% 22.64x
San Francisco Activities Researchers 31.79% 20.05x
San Diego Events Researchers 31.79% 20.05x
Travel Book Readers 20.69% 19.89x
San Diego Trip Planners 40.49% 19.66x
Tahoe Skiers and Snowboarders 29.26% 19.41x
Los Angeles Activities Researchers 28.62% 17.87x
Travel Researchers 30.87% 17.63x
Work Comes First Travelers 26.74% 17.57x
Travel Guide and Review Readers 32.71% 17.55x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Trip Planners audience is LOFT.

Location Composition Index
LOFT 0.01% 1.96x
Banana Republic 0.01% 1.55x
Mens Wearhouse 0.01% 1.34x
The Childrens Place 0.01% 1.33x
Chicos 0.01% 1.29x
Old Navy 0.02% 1.22x
Victoria's Secret 0.01% 1.19x
Carhartt 0.13% 1.11x
Maurices 0.02% 1.05x
Journeys 0.01% 0.95x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Trip Planners audience is sandiego.org.

Website Composition Index
sandiego.org 1.89% 37.55x
calottery.com 1.24% 37.12x
californiathroughmylens.com 2.10% 35.80x
visitcalifornia.com 1.91% 35.10x
visitphoenix.com 1.15% 33.33x
hikespeak.com 1.39% 30.32x
californiabeaches.com 1.21% 28.22x
discoverlosangeles.com 3.20% 27.45x
utah.com 1.33% 25.84x
sutterhealth.org 1.04% 25.38x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.45% 24.58x
Southern California Tourism 1.21% 23.43x
Southern California Cluster 0.12% 22.92x
National Parks 1.19% 16.17x
Teaching Abroad 0.04% 15.57x
Instagram Management 0.06% 14.31x
California Universities 1.21% 13.96x
European Museums, Restaurants & Events 0.78% 13.86x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.10% 13.81x
Los Angeles Tourism 7.38% 13.69x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male