Dstillery Audiences

CALIFORNIA TRIP PLANNERS

Audience Size: 4 Million Devices

Explore the California Trip Planners Audience

Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the California Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The California Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Trip Planners audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 40.13% 27.79x
San Diego Trip Planners 43.55% 24.62x
San Francisco Activities Researchers 35.49% 24.42x
San Diego Events Researchers 35.49% 24.42x
Los Angeles Activities Researchers 30.86% 21.97x
Tahoe Skiers and Snowboarders 38.91% 21.51x
Travel Book Readers 28.34% 21.13x
Travel Researchers 31.67% 21.12x
Travel Guide and Review Readers 31.03% 20.84x
Las Vegas Hotel Researchers 30.15% 19.41x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.12% 1.09x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Trip Planners audience is sdzsafaripark.org.

Website Composition Index
sdzsafaripark.org 1.23% 42.67x
californiathroughmylens.com 2.59% 41.32x
sandiegomagazine.com 1.17% 39.41x
visitgreaterpalmsprings.com 1.16% 38.95x
sandiego.org 3.56% 38.08x
tahoesouth.com 1.07% 37.49x
calottery.com 2.46% 37.25x
rubios.com 1.15% 36.96x
sftravel.com 1.40% 36.56x
visitcalifornia.com 3.66% 34.78x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Trip Planners audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 2.47% 33.36x
San Francisco Tourism 0.98% 33.07x
Southern California Cluster 0.36% 30.24x
Los Angeles Cluster 0.26% 23.07x
California Universities 2.56% 19.63x
National Parks 2.05% 19.61x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.27% 17.37x
European Museums, Restaurants & Events 1.54% 17.00x
Los Angeles Tourism 10.90% 16.75x
Travel Adventure 10.56% 14.76x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male