Dstillery Audiences

CALIFORNIA TRIP PLANNERS

Audience Size: 6.1 Million Devices

Explore the California Trip Planners Audience

Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the California Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The California Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Trip Planners audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 52.64% 24.66x
San Diego Activities Researchers 47.69% 24.43x
San Francisco Activities Researchers 45.43% 21.55x
San Diego Events Researchers 45.42% 21.55x
Tahoe Skiers and Snowboarders 45.18% 21.00x
Los Angeles Activities Researchers 37.51% 20.62x
California Skiers and Snowboarders 44.77% 19.36x
Los Angeles Trip Planners 43.93% 18.69x
Travel Book Readers 31.54% 18.07x
Las Vegas Hotel Researchers 32.02% 17.54x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 3.92x
Uniqlo 0.02% 2.34x
American Apparel 0.04% 2.06x
Madewell 0.03% 1.98x
Patagonia 0.01% 1.94x
Free People 0.03% 1.89x
Zara 0.03% 1.87x
Hugo Boss 0.04% 1.85x
Lululemon 0.05% 1.77x
Bonobos 0.01% 1.75x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Trip Planners audience is catalinachamber.com.

Website Composition Index
catalinachamber.com 1.51% 40.73x
metro.net 1.65% 36.82x
santamonica.com 1.17% 35.90x
visitcatalinaisland.com 1.62% 35.28x
sandiegomagazine.com 2.06% 34.84x
californiathroughmylens.com 3.97% 33.04x
knotts.com 1.80% 32.50x
surfcityusa.com 1.26% 32.35x
sftravel.com 1.91% 31.73x
sdzsafaripark.org 2.45% 31.65x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 1.67% 24.00x
Southern California Tourism 5.80% 23.94x
Southern California Cluster 0.90% 22.53x
Los Angeles Cluster 0.53% 19.95x
National Parks 2.61% 15.01x
California Universities 5.12% 14.73x
Los Angeles Tourism 15.27% 14.61x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.43% 14.06x
San Diego Cluster 16.38% 13.07x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.20% 12.67x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male