Explore the California Trip Planners Audience
Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the California Trip Planners audience.
INTERESTS
The California Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the California Trip Planners audience is San Diego Activities Researchers.
| Interest | Composition | Index |
| San Diego Activities Researchers | 47.35% | 36.77x |
| San Diego Trip Planners | 57.84% | 34.51x |
| San Diego Events Researchers | 43.58% | 33.06x |
| San Francisco Activities Researchers | 43.58% | 33.06x |
| Tahoe Skiers and Snowboarders | 47.31% | 29.71x |
| California Skiers and Snowboarders | 45.83% | 29.39x |
| Los Angeles Activities Researchers | 38.35% | 29.06x |
| Los Angeles Trip Planners | 46.38% | 26.98x |
| Santa Monica Trip Planners | 45.26% | 25.62x |
| Travel Researchers | 32.77% | 25.50x |
Composition Percentage:
The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
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APPAREL RETAILERS
The California Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the California Trip Planners audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 4.40x |
| Uniqlo | 0.02% | 2.43x |
| Zara | 0.03% | 2.32x |
| Tommy Bahama | 0.02% | 2.22x |
| REI | 0.02% | 2.03x |
| Madewell | 0.03% | 1.91x |
| Hugo Boss | 0.04% | 1.89x |
| Free People | 0.03% | 1.88x |
| Urban Outfitters | 0.04% | 1.75x |
| H&M | 0.06% | 1.69x |
Composition Percentage:
The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
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WEBSITES
The California Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the California Trip Planners audience is catalinachamber.com.
| Website | Composition | Index |
| catalinachamber.com | 2.27% | 58.78x |
| hollywoodbowl.com | 1.11% | 57.49x |
| sandiego.com | 1.12% | 55.71x |
| metro.net | 2.54% | 53.20x |
| visitcatalinaisland.com | 2.43% | 48.97x |
| santamonica.com | 1.67% | 48.42x |
| californiathroughmylens.com | 4.62% | 48.42x |
| sandiegomagazine.com | 2.86% | 48.12x |
| ymca.org | 1.02% | 47.03x |
| bigbear.com | 1.11% | 45.17x |
Composition Percentage:
The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the California Trip Planners audience is San Francisco Tourism.
| Content Affinity | Composition | Index |
| San Francisco Tourism | 2.59% | 31.93x |
| Southern California Tourism | 8.02% | 31.56x |
| Southern California Cluster | 1.30% | 29.55x |
| Los Angeles Cluster | 0.72% | 25.08x |
| Los Angeles Tourism | 17.35% | 18.49x |
| National Parks | 3.34% | 18.20x |
| California Universities | 6.71% | 17.11x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.59% | 17.02x |
| San Diego Cluster | 19.51% | 16.05x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.33% | 14.94x |
Composition Percentage:
The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
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DEMOGRAPHICS
The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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