Dstillery Audiences

CALIFORNIA TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the California Trip Planners Audience

Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the California Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The California Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Trip Planners audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 25.60% 23.10x
San Francisco Activities Researchers 23.36% 19.68x
San Diego Events Researchers 23.36% 19.68x
Travel Book Readers 20.87% 18.61x
Los Angeles Activities Researchers 20.97% 17.92x
Work Comes First Travelers 19.53% 17.77x
San Diego Trip Planners 31.72% 17.55x
Travel Guide and Review Readers 25.85% 17.24x
Family Adventures Travelers 19.87% 16.99x
Las Vegas Hotel Researchers 22.70% 15.88x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Trip Planners audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.57x
Gap 0.01% 1.55x
White House Black Market 0.02% 1.54x
LOFT 0.02% 1.46x
Victoria's Secret 0.02% 1.34x
Zumiez 0.01% 1.34x
Hollister 0.01% 1.34x
American Eagle Outfitters 0.01% 1.32x
Aeropostale 0.01% 1.30x
Chicos 0.01% 1.23x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Trip Planners audience is californiathroughmylens.com.

Website Composition Index
californiathroughmylens.com 2.37% 41.10x
californiabeaches.com 2.25% 31.62x
discoverlosangeles.com 3.66% 30.22x
hornblower.com 1.53% 26.08x
lajollamom.com 2.76% 25.12x
sandiegozoo.org 1.82% 23.81x
localadventurer.com 2.01% 23.42x
jetsetter.com 1.62% 21.65x
la.curbed.com 2.32% 21.59x
blitzlift.com 1.41% 19.90x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Trip Planners audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.54% 30.89x
San Francisco Tourism 0.18% 29.41x
Los Angeles Tourism 3.85% 19.78x
National Parks 0.40% 17.43x
California Universities 0.45% 15.85x
Los Angeles Cluster 0.10% 14.78x
Meeting Planning & Hotels 0.14% 14.76x
Weather Information 0.12% 14.14x
European Museums, Restaurants & Events 0.18% 13.52x
Travel Adventure 6.52% 12.60x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male