Dstillery Audiences

CALIFORNIA TRIP PLANNERS

Audience Size: 3.1 Million Devices

Explore the California Trip Planners Audience

Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the California Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The California Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Trip Planners audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 30.60% 28.66x
San Francisco Activities Researchers 28.90% 25.20x
San Diego Events Researchers 28.90% 25.20x
San Diego Trip Planners 37.56% 22.93x
Work Comes First Travelers 23.38% 22.45x
Travel Guide and Review Readers 28.66% 21.90x
Travel Book Readers 24.60% 21.85x
Los Angeles Activities Researchers 25.65% 21.82x
Family Adventures Travelers 23.47% 21.28x
Las Vegas Hotel Researchers 27.57% 20.99x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Trip Planners audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.67x
Journeys 0.02% 1.40x
Old Navy 0.02% 1.39x
Buckle 0.01% 1.30x
Express 0.01% 1.29x
The Childrens Place 0.01% 1.24x
Victoria's Secret 0.01% 1.09x
Maurices 0.01% 1.07x
Carhartt 0.07% 0.85x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Trip Planners audience is sandiego.org.

Website Composition Index
sandiego.org 1.04% 46.14x
californiathroughmylens.com 1.68% 43.96x
visitcalifornia.com 1.12% 43.94x
sandiego.gov 1.06% 37.37x
discoverlosangeles.com 2.76% 34.78x
californiabeaches.com 1.17% 34.64x
visitarizona.com 1.12% 34.54x
outdoorproject.com 1.65% 33.00x
hornblower.com 1.27% 29.53x
lajollamom.com 1.88% 28.29x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.25% 32.24x
Southern California Cluster 0.07% 32.17x
Southern California Tourism 0.84% 32.06x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.06% 21.79x
National Parks 0.72% 20.99x
Los Angeles Tourism 5.37% 19.33x
Higher-End Fashion Brands 0.05% 17.55x
Scuba Diving 0.03% 17.55x
European Museums, Restaurants & Events 0.42% 17.10x
California Universities 0.77% 17.09x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male