Dstillery Audiences

CALIFORNIA TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the California Trip Planners Audience

Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the California Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The California Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Trip Planners audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 59.67% 41.18x
San Diego Activities Researchers 43.83% 40.26x
San Diego Events Researchers 39.89% 35.42x
San Francisco Activities Researchers 39.90% 35.42x
California Skiers and Snowboarders 42.55% 34.25x
Tahoe Skiers and Snowboarders 40.74% 33.49x
Los Angeles Trip Planners 50.51% 33.37x
Los Angeles Activities Researchers 34.20% 32.25x
Santa Monica Trip Planners 50.43% 31.60x
San Francisco Trip Planners 43.06% 29.64x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Trip Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.27% 1.14x
Mens Wearhouse 0.44% 1.13x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Trip Planners audience is portosbakery.com.

Website Composition Index
portosbakery.com 1.10% 83.93x
catalinachamber.com 3.08% 75.79x
hollywoodbowl.com 3.63% 73.12x
sandiego.com 1.79% 72.81x
visitmammoth.com 1.45% 69.42x
burkewilliamsspa.com 1.44% 66.70x
visitcatalinaisland.com 3.32% 66.60x
santacruz.org 1.28% 66.03x
discoverlosangeles.com 7.17% 64.52x
westsiderentals.com 1.88% 63.60x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 5.64% 35.53x
Southern California Tourism 14.25% 34.07x
Southern California Cluster 3.21% 31.78x
Los Angeles Tourism 22.50% 22.52x
California Universities 10.96% 18.86x
National Parks 4.74% 18.58x
San Diego Cluster 23.65% 17.34x
European Museums, Restaurants & Events 3.85% 15.50x
Higher-End Fashion Brands 1.78% 14.45x
Action Sports 2.27% 14.28x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female