Dstillery Audiences

CALIFORNIA TRIP PLANNERS

Audience Size: 2.1 Million Devices

Explore the California Trip Planners Audience

Below you'll find more information about the California Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the California Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The California Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Trip Planners audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 16.05% 26.33x
Travel Book Readers 13.45% 21.61x
Luxury Hotel Guests 20.16% 21.59x
Los Angeles Activities Researchers 16.17% 20.66x
San Francisco Activities Researchers 16.63% 20.63x
San Diego Events Researchers 16.63% 20.63x
Work Comes First Travelers 9.24% 19.76x
Travel Guide and Review Readers 20.13% 19.37x
Family Adventures Travelers 10.40% 18.74x
Restaurant Reservation Enthusiasts 17.99% 18.64x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Interest attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Trip Planners audience is H&M.

Location Composition Index
H&M 0.01% 2.29x
Gymboree 0.01% 1.84x
Zumiez 0.01% 1.79x
Banana Republic 0.01% 1.66x
Chicos 0.01% 1.64x
White House Black Market 0.01% 1.63x
Express 0.02% 1.62x
Buckle 0.02% 1.45x
Victoria's Secret 0.02% 1.43x
LOFT 0.01% 1.41x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Location attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Trip Planners audience is californiathroughmylens.com.

Website Composition Index
californiathroughmylens.com 1.71% 46.48x
californiabeaches.com 1.96% 35.56x
discoverlosangeles.com 4.35% 32.02x
lajollamom.com 3.12% 29.46x
hornblower.com 1.19% 28.00x
sandiegomagazine.com 1.11% 27.38x
localadventurer.com 2.33% 25.38x
sandiegozoo.org 1.72% 24.16x
theinfatuation.com 1.57% 21.93x
trolleytours.com 1.22% 21.53x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Web attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.11% 34.61x
Southern California Tourism 0.38% 34.54x
Los Angeles Tourism 2.60% 26.38x
International Development & Health 0.07% 20.14x
National Parks 0.14% 16.81x
Meeting Planning & Hotels 0.04% 16.61x
Los Angeles Cluster 0.09% 15.38x
Visa & Immigration 0.27% 14.37x
Scuba Diving 0.07% 13.84x
Travel Adventure 5.06% 13.61x
Composition Percentage: The overlap percentage between the California Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the California Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male