Dstillery Audiences

CAMPING ENTHUSIASTS

Audience Size: 1.5 Million Devices

Explore the Camping Enthusiasts Audience

Below you'll find more information about the Camping Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Camping Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Camping Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Camping Enthusiasts audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 46.59% 39.47x
RV Shoppers 52.86% 37.45x
Commercial Vehicles Shoppers 46.31% 37.36x
Airstream Enthusiasts 42.89% 35.54x
Subaru Vehicle Shoppers 26.48% 31.51x
Vacation Rental Accommodation Researchers 15.73% 30.55x
Beach House Second Home Owners 14.46% 28.52x
Home Exterior Design Enthusiasts 17.10% 26.26x
Car Buyers 27.13% 25.58x
Getting Off the Grid Travelers 25.17% 25.20x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Interest attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Camping Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Camping Enthusiasts audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.43x
Banana Republic 0.01% 1.23x
Carhartt 0.18% 1.16x
Dressbarn 0.01% 1.09x
Maurices 0.03% 1.08x
LOFT 0.01% 0.99x
Gap 0.01% 0.98x
Lane Bryant 0.01% 0.95x
Chicos 0.01% 0.94x
Aeropostale 0.01% 0.86x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Location attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Camping Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Camping Enthusiasts audience is motorhome.com.

Website Composition Index
motorhome.com 1.21% 70.79x
trailerlife.com 2.31% 65.26x
rvrepairclub.com 3.26% 63.68x
rvguide.com 6.08% 62.30x
doityourselfrv.com 7.80% 61.18x
jaycoowners.com 5.94% 59.05x
thorforums.com 1.81% 58.29x
forestriverforums.com 13.17% 55.51x
rvinsider.com 4.46% 54.90x
montanaowners.com 1.08% 53.01x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Web attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Camping Enthusiasts audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 26.54% 29.27x
Auto Body Upkeep & Repair Researchers 0.21% 24.81x
Motorcycles & Snowmobiles 18.39% 22.78x
Trucks 0.07% 20.86x
Trucking 2.24% 20.39x
Telescopes 0.10% 20.10x
Survival Guides 0.13% 17.34x
Machines & Industrial Supplies 0.10% 17.19x
Recreational Motor Sport Enthusiasts 1.71% 15.94x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.93% 15.52x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Camping Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male