Explore the Camping Enthusiasts Audience
Below you'll find more information about the Camping Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Camping Enthusiasts audience.
INTERESTS
The Camping Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Camping Enthusiasts audience is RV Owners and Upgraders.
| Interest | Composition | Index |
| RV Owners and Upgraders | 48.66% | 27.51x |
| RV Shoppers | 51.16% | 26.80x |
| Home Exterior Design Enthusiasts | 42.40% | 24.98x |
| Vacation Rental Accommodation Researchers | 45.77% | 22.90x |
| Product Manuals Researchers | 38.64% | 22.65x |
| Airstream Enthusiasts | 41.24% | 22.61x |
| Texas Activity Researchers | 38.13% | 22.44x |
| Country Home Decorators | 39.48% | 22.19x |
| Subaru Vehicle Shoppers | 41.15% | 22.17x |
| Spa and Pool Owners | 42.52% | 21.56x |
Composition Percentage:
The overlap percentage between the Camping Enthusiasts audience and the Interest attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Camping Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Camping Enthusiasts audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.51x |
| Carhartt | 0.34% | 1.42x |
| Dressbarn | 0.02% | 1.04x |
| Chicos | 0.04% | 1.03x |
| American Apparel | 0.02% | 0.99x |
| Mens Wearhouse | 0.05% | 0.97x |
| Buckle | 0.03% | 0.95x |
| Old Navy | 0.05% | 0.94x |
| Gymboree | 0.03% | 0.91x |
| Forever 21 | 0.03% | 0.90x |
Composition Percentage:
The overlap percentage between the Camping Enthusiasts audience and the Location attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
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WEBSITES
The Camping Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Camping Enthusiasts audience is campingworld.com.
| Website | Composition | Index |
| campingworld.com | 1.82% | 58.82x |
| rvparkreviews.com | 2.00% | 57.68x |
| rvupgradestore.com | 3.74% | 50.36x |
| campsitephotos.com | 3.20% | 48.00x |
| everything-about-rving.com | 4.33% | 47.36x |
| rvlife.com | 2.11% | 45.61x |
| rvrepairclub.com | 2.85% | 45.35x |
| rvguide.com | 2.03% | 45.23x |
| pplmotorhomes.com | 6.54% | 44.77x |
| your-rv-lifestyle.com | 1.32% | 44.51x |
Composition Percentage:
The overlap percentage between the Camping Enthusiasts audience and the Web attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Camping Enthusiasts audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.11% | 22.67x |
| Home Improvement Contractor | 0.72% | 21.15x |
| Recreational Vehicles | 20.35% | 20.94x |
| Survival Guides | 0.25% | 16.65x |
| National Parks | 2.81% | 16.13x |
| Discount Shopping | 1.66% | 15.04x |
| Flags & Trump | 0.07% | 14.66x |
| Yard Structures | 2.59% | 14.53x |
| Sports - Skiing, Snowboarding | 0.02% | 14.48x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 14.27x |
Composition Percentage:
The overlap percentage between the Camping Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Camping Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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