Dstillery Audiences

CAMPING ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Camping Enthusiasts Audience

Below you'll find more information about the Camping Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Camping Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Camping Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Camping Enthusiasts audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 49.41% 54.53x
RV Shoppers 51.66% 51.40x
Airstream Enthusiasts 38.85% 44.41x
Home Exterior Design Enthusiasts 33.29% 43.55x
Vacation Rental Accommodation Researchers 35.88% 39.72x
Texas Activity Researchers 28.45% 39.34x
Spa and Pool Owners 33.90% 38.46x
Ski House Second Home Owners 32.64% 37.31x
Hardware Shoppers 31.88% 37.27x
Country Home Decorators 29.74% 37.17x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Interest attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Camping Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Camping Enthusiasts audience is REI.

Location Composition Index
REI 0.02% 1.60x
Buckle 0.19% 1.23x
Mens Wearhouse 0.51% 1.19x
Columbia 0.02% 1.18x
Jos A. Bank Clothiers 0.29% 1.12x
Chicos 0.07% 1.12x
White House Black Market 0.20% 1.02x
Belk 0.01% 0.97x
Eddie Bauer 0.02% 0.94x
Lane Bryant 0.04% 0.92x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Location attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Camping Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Camping Enthusiasts audience is campingworld.com.

Website Composition Index
campingworld.com 5.11% 84.77x
camperpartsworld.com 1.01% 83.35x
trailerlife.com 1.18% 83.30x
rvparkreviews.com 4.72% 75.85x
terrytownrv.com 1.06% 75.61x
rvguide.com 2.83% 66.14x
rvlife.com 2.39% 64.77x
camperfinds.com 1.07% 63.90x
granddesignrv.com 1.61% 63.50x
mhsrv.com 3.31% 62.48x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Web attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Camping Enthusiasts audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.31% 32.60x
Home Improvement Contractor 3.21% 30.21x
Recreational Vehicles 33.69% 28.91x
Survival Guides 0.63% 23.64x
Flags & Trump 0.15% 20.19x
Backpacking 10.03% 19.76x
National Parks 5.46% 19.71x
Sports - Skiing, Snowboarding 0.03% 19.31x
Holiday Gifts 1.25% 18.94x
Handyman Tools 0.04% 18.83x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Camping Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male