Dstillery Audiences

CAMPING ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Camping Enthusiasts Audience

Below you'll find more information about the Camping Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Camping Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Camping Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Camping Enthusiasts audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 51.79% 55.48x
RV Shoppers 51.62% 53.71x
Home Exterior Design Enthusiasts 34.57% 47.15x
Airstream Enthusiasts 38.43% 46.18x
Vacation Rental Accommodation Researchers 35.95% 43.60x
Texas Activity Researchers 29.61% 43.37x
Spa and Pool Owners 34.85% 42.28x
Country Home Decorators 32.78% 40.63x
Hardware Shoppers 32.43% 40.61x
Ski House Second Home Owners 33.90% 40.09x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Interest attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Camping Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Camping Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.10% 1.16x
Mens Wearhouse 0.40% 1.14x
Chicos 0.04% 1.13x
Patagonia 0.02% 1.09x
Dressbarn 0.03% 1.04x
Jos A. Bank Clothiers 0.22% 1.02x
The North Face 0.01% 1.01x
REI 0.01% 0.98x
Tommy Bahama 0.01% 0.94x
Lane Bryant 0.04% 0.92x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Location attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Camping Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Camping Enthusiasts audience is passportamerica.com.

Website Composition Index
passportamerica.com 1.08% 91.80x
camperpartsworld.com 1.09% 89.27x
campingworld.com 6.14% 86.21x
trailerlife.com 1.42% 79.04x
terrytownrv.com 1.26% 75.71x
rvparkreviews.com 5.67% 75.16x
rvrepairclub.com 2.10% 71.38x
rvguide.com 2.80% 71.16x
expeditionportal.com 1.02% 70.20x
rvlife.com 2.27% 68.83x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Web attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Camping Enthusiasts audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.31% 33.42x
Home Improvement Contractor 3.49% 31.34x
Recreational Vehicles 31.80% 30.77x
Survival Guides 0.64% 23.10x
National Parks 5.23% 21.32x
Flags & Trump 0.15% 20.55x
Handyman Tools 0.04% 20.27x
Holiday Gifts 1.31% 20.01x
Backpacking 10.56% 19.89x
Yard Structures 4.47% 19.40x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Camping Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male