Dstillery Audiences

CAMPING ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Camping Enthusiasts Audience

Below you'll find more information about the Camping Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Camping Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Camping Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Camping Enthusiasts audience is RV Shoppers.

Interest Composition Index
RV Shoppers 50.76% 27.66x
RV Owners and Upgraders 52.37% 26.45x
Airstream Enthusiasts 36.61% 21.14x
Spa and Pool Owners 33.81% 20.54x
Travel Industry 32.94% 20.13x
Ski House Second Home Owners 31.79% 19.90x
Hardware Shoppers 28.71% 19.68x
Sporting Goods Shoppers 30.58% 19.39x
First Aid Researchers 32.91% 19.37x
Vacation Rental Accommodation Researchers 33.31% 19.21x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Interest attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Camping Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Camping Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.39x
Columbia 0.01% 1.10x
REI 0.01% 1.01x
Lane Bryant 0.03% 0.96x
Eddie Bauer 0.01% 0.88x
Tommy Bahama 0.01% 0.87x
Belk 0.01% 0.87x
Chicos 0.03% 0.86x
LL Bean 0.00% 0.86x
Hollister 0.01% 0.84x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Location attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Camping Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Camping Enthusiasts audience is lazydays.com.

Website Composition Index
lazydays.com 0.05% 66.54x
trailerlife.com 0.81% 66.40x
portersrvsales.com 0.02% 65.98x
motorhome.com 0.65% 65.78x
tvformyrv.com 0.08% 64.70x
hitchsource.com 0.19% 64.62x
alliancecoach.com 0.03% 64.51x
centuryrv.com 0.05% 64.39x
dometic.com 0.02% 64.39x
rvcountry.com 0.08% 63.80x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Web attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Camping Enthusiasts audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 34.71% 23.04x
Rural Living 0.36% 22.52x
Home Improvement Contractor 5.09% 20.28x
National Parks 5.42% 15.85x
Yard Structures 4.42% 14.76x
Survival Guides 0.68% 14.51x
Flags & Trump 0.16% 14.33x
Holiday Gifts 1.42% 14.01x
Backpacking 10.23% 13.15x
Sports - Skiing, Snowboarding 0.05% 12.82x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Camping Enthusiasts audience resonates most for the following age and income brackets.
Age
65+
Income
$100,000-$149,999