Dstillery Audiences

CAMPING ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Camping Enthusiasts Audience

Below you'll find more information about the Camping Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Camping Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Camping Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Camping Enthusiasts audience is RV Shoppers.

Interest Composition Index
RV Shoppers 50.04% 29.74x
RV Owners and Upgraders 51.90% 28.55x
Airstream Enthusiasts 36.12% 23.50x
Spa and Pool Owners 34.28% 22.37x
Hardware Shoppers 29.75% 21.47x
Ski House Second Home Owners 32.08% 21.35x
First Aid Researchers 33.23% 21.29x
Sporting Goods Shoppers 30.68% 21.16x
Vacation Rental Accommodation Researchers 34.09% 21.13x
Moving Services Shoppers 36.87% 19.87x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Interest attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Camping Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Camping Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.47x
Carhartt 0.22% 1.32x
Eddie Bauer 0.01% 1.09x
Belk 0.02% 1.03x
Gymboree 0.03% 1.02x
REI 0.02% 1.00x
Chicos 0.04% 0.99x
The North Face 0.02% 0.88x
Patagonia 0.01% 0.86x
American Eagle Outfitters 0.04% 0.85x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Location attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Camping Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Camping Enthusiasts audience is keystonerv.com.

Website Composition Index
keystonerv.com 1.38% 95.85x
passportamerica.com 1.40% 87.75x
camperpartsworld.com 1.38% 87.44x
campingworld.com 9.16% 86.33x
rvrepairclub.com 2.18% 84.71x
campsitephotos.com 3.26% 79.51x
doityourselfrv.com 5.59% 78.71x
rvguide.com 3.01% 77.18x
rvlife.com 2.05% 76.71x
thousandtrails.com 1.30% 73.28x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Web attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Camping Enthusiasts audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 33.79% 24.34x
Rural Living 0.39% 23.69x
Home Improvement Contractor 4.75% 22.03x
National Parks 5.41% 16.92x
Yard Structures 4.52% 15.87x
Flags & Trump 0.17% 15.82x
Survival Guides 0.71% 15.24x
Sports - Skiing, Snowboarding 0.05% 14.81x
Holiday Gifts 1.62% 14.31x
Backpacking 10.60% 13.86x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Camping Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female