Explore the Camping Enthusiasts Audience
Below you'll find more information about the Camping Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Camping Enthusiasts audience.
INTERESTS
The Camping Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Camping Enthusiasts audience is RV Owners and Upgraders.
| Interest | Composition | Index |
| RV Owners and Upgraders | 51.20% | 34.64x |
| RV Shoppers | 53.65% | 33.16x |
| Home Exterior Design Enthusiasts | 40.41% | 31.05x |
| Airstream Enthusiasts | 41.74% | 28.76x |
| Texas Activity Researchers | 34.78% | 28.71x |
| Vacation Rental Accommodation Researchers | 40.86% | 28.68x |
| Spa and Pool Owners | 39.46% | 27.81x |
| Country Home Decorators | 36.96% | 27.37x |
| Hardware Shoppers | 37.68% | 27.32x |
| Home Coffee Makers | 35.00% | 26.98x |
Composition Percentage:
The overlap percentage between the Camping Enthusiasts audience and the Interest attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Camping Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Camping Enthusiasts audience is REI.
| Location | Composition | Index |
| REI | 0.03% | 1.74x |
| Mens Wearhouse | 0.50% | 1.24x |
| Buckle | 0.28% | 1.24x |
| Patagonia | 0.01% | 1.23x |
| Jos A. Bank Clothiers | 0.29% | 1.21x |
| White House Black Market | 0.33% | 1.17x |
| Columbia | 0.01% | 1.16x |
| Chicos | 0.06% | 1.04x |
| Johnston and Murphy | 0.40% | 1.03x |
| Eddie Bauer | 0.03% | 1.02x |
Composition Percentage:
The overlap percentage between the Camping Enthusiasts audience and the Location attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
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WEBSITES
The Camping Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Camping Enthusiasts audience is campingworld.com.
| Website | Composition | Index |
| campingworld.com | 3.25% | 54.21x |
| rvparkreviews.com | 3.25% | 51.69x |
| rvupgradestore.com | 4.32% | 46.37x |
| lakeshore-rv.com | 1.03% | 45.70x |
| granddesignrv.com | 1.08% | 45.08x |
| mhsrv.com | 2.23% | 43.87x |
| rvlife.com | 2.15% | 43.07x |
| rvguide.com | 2.36% | 42.32x |
| everything-about-rving.com | 4.96% | 40.66x |
| rvrepairclub.com | 2.94% | 40.14x |
Composition Percentage:
The overlap percentage between the Camping Enthusiasts audience and the Web attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Camping Enthusiasts audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.20% | 23.94x |
| Home Improvement Contractor | 1.97% | 22.91x |
| Recreational Vehicles | 26.54% | 21.03x |
| Survival Guides | 0.42% | 18.31x |
| Flags & Trump | 0.11% | 15.88x |
| National Parks | 4.26% | 15.64x |
| Backpacking | 7.64% | 15.47x |
| Sports - Skiing, Snowboarding | 0.03% | 15.36x |
| Discount Shopping | 3.59% | 14.98x |
| Holiday Gifts | 0.81% | 14.76x |
Composition Percentage:
The overlap percentage between the Camping Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Camping Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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