Dstillery Audiences

CAMPING ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Camping Enthusiasts Audience

Below you'll find more information about the Camping Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Camping Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Camping Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Camping Enthusiasts audience is Commercial Vehicles Shoppers.

Interest Composition Index
Commercial Vehicles Shoppers 21.92% 28.80x
RV Shoppers 29.00% 24.46x
RV Owners and Upgraders 22.06% 22.39x
Airstream Enthusiasts 24.60% 20.59x
Home Goods Supercenter Shoppers 8.11% 18.22x
Product Manuals Researchers 15.76% 18.21x
Department Store Shoppers 6.51% 18.03x
Apartment Furniture Shoppers 4.09% 17.87x
Fishing Equipment Shoppers 23.94% 17.73x
Aftermarket Accessories Shoppers 16.91% 17.24x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Interest attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Camping Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Camping Enthusiasts audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.09x
Maurices 0.02% 1.07x
Old Navy 0.01% 1.01x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Location attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Camping Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Camping Enthusiasts audience is rvinsider.com.

Website Composition Index
rvinsider.com 2.22% 33.78x
rvtrader.com 25.76% 28.95x
mhsrv.com 1.59% 28.92x
rvt.com 5.13% 28.33x
granddesignrv.com 1.90% 28.21x
rvusa.com 5.65% 24.91x
nadaguides.com 5.34% 24.42x
rvingknowhow.com 2.10% 24.06x
forestriverforums.com 3.13% 21.90x
campaddict.com 1.09% 21.41x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Web attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Camping Enthusiasts audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 12.34% 17.40x
Promo Codes 0.05% 11.58x
Auto Body Upkeep & Repair Researchers 0.05% 11.25x
Sports - Golf, Hunting, Fishing 0.03% 11.25x
London Tourism & Events 0.05% 11.22x
Car Keys, Locks & Remotes 0.03% 9.78x
Telescopes 0.03% 9.78x
Motorsports 0.20% 9.69x
Hipster Clothing 0.03% 9.43x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.02% 9.37x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Camping Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female