Dstillery Audiences

CAMPING ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Camping Enthusiasts Audience

Below you'll find more information about the Camping Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Camping Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Camping Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Camping Enthusiasts audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 51.20% 34.64x
RV Shoppers 53.65% 33.16x
Home Exterior Design Enthusiasts 40.41% 31.05x
Airstream Enthusiasts 41.74% 28.76x
Texas Activity Researchers 34.78% 28.71x
Vacation Rental Accommodation Researchers 40.86% 28.68x
Spa and Pool Owners 39.46% 27.81x
Country Home Decorators 36.96% 27.37x
Hardware Shoppers 37.68% 27.32x
Home Coffee Makers 35.00% 26.98x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Interest attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Camping Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Camping Enthusiasts audience is REI.

Location Composition Index
REI 0.03% 1.74x
Mens Wearhouse 0.50% 1.24x
Buckle 0.28% 1.24x
Patagonia 0.01% 1.23x
Jos A. Bank Clothiers 0.29% 1.21x
White House Black Market 0.33% 1.17x
Columbia 0.01% 1.16x
Chicos 0.06% 1.04x
Johnston and Murphy 0.40% 1.03x
Eddie Bauer 0.03% 1.02x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Location attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Camping Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Camping Enthusiasts audience is campingworld.com.

Website Composition Index
campingworld.com 3.25% 54.21x
rvparkreviews.com 3.25% 51.69x
rvupgradestore.com 4.32% 46.37x
lakeshore-rv.com 1.03% 45.70x
granddesignrv.com 1.08% 45.08x
mhsrv.com 2.23% 43.87x
rvlife.com 2.15% 43.07x
rvguide.com 2.36% 42.32x
everything-about-rving.com 4.96% 40.66x
rvrepairclub.com 2.94% 40.14x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Web attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Camping Enthusiasts audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.20% 23.94x
Home Improvement Contractor 1.97% 22.91x
Recreational Vehicles 26.54% 21.03x
Survival Guides 0.42% 18.31x
Flags & Trump 0.11% 15.88x
National Parks 4.26% 15.64x
Backpacking 7.64% 15.47x
Sports - Skiing, Snowboarding 0.03% 15.36x
Discount Shopping 3.59% 14.98x
Holiday Gifts 0.81% 14.76x
Composition Percentage: The overlap percentage between the Camping Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Camping Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Camping Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male