Dstillery Audiences

CANADA TRIP PLANNERS

Audience Size: 3.9 Million Devices

Explore the Canada Trip Planners Audience

Below you'll find more information about the Canada Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Canada Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Trip Planners audience is Sightseeing Travelers.

Interest Composition Index
Sightseeing Travelers 33.37% 16.50x
Travel Book Readers 26.43% 15.91x
Western Canada Skiers and Snowboarders 28.56% 15.78x
Discount Flight Searchers 16.70% 14.32x
Travel Reward Points Enthusiasts 23.23% 14.19x
Hawaii Trip Planners 27.01% 13.60x
Crafting Enthusiasts 34.03% 13.35x
Vermont Trip Planners 25.13% 13.31x
Travel Researchers 48.18% 13.29x
Luxury Travel Researchers 18.16% 13.14x
Composition Percentage: The overlap percentage between the Canada Trip Planners audience and the Interest attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Trip Planners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.45x
Lorna Jane 0.01% 2.33x
Columbia 0.02% 2.26x
Patagonia 0.01% 2.25x
Armani 0.03% 2.15x
Urban Outfitters 0.05% 1.84x
Saint Laurent Paris 0.01% 1.76x
REI 0.02% 1.73x
Ralph Lauren 0.01% 1.69x
Club Monaco 0.01% 1.68x
Composition Percentage: The overlap percentage between the Canada Trip Planners audience and the Location attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Trip Planners audience is 411.ca.

Website Composition Index
411.ca 1.83% 79.74x
enterprise.ca 1.20% 79.66x
tourismnewbrunswick.ca 1.44% 77.65x
royallepage.ca 3.99% 73.40x
tourismpei.com 2.41% 73.17x
bclc.com 1.45% 71.86x
vancouver.ca 7.50% 70.49x
translink.ca 4.57% 67.36x
tourismvancouver.com 3.26% 67.09x
burnaby.ca 1.30% 66.77x
Composition Percentage: The overlap percentage between the Canada Trip Planners audience and the Web attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Trip Planners audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 2.47% 26.93x
Canadian Seniors Real Estate Research Cluster 5.71% 26.61x
Custom T-Shirts 0.26% 24.50x
Canada Business Cluster 4.11% 22.31x
Canada Shopping - Kitchenware 6.36% 21.20x
Vancouver British Columbia Research Cluster 5.26% 20.75x
Canada Shopping - Lifestyle and Mommy Blogs 8.97% 20.24x
Canadian Real Estate Researcher Cluster 2.83% 19.49x
Canada Tax and Finance Research Cluster 6.07% 18.94x
Canada Job Seekers Cluster 2.46% 18.69x
Composition Percentage: The overlap percentage between the Canada Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male