Dstillery Audiences

CANADA TRIP PLANNERS

Audience Size: 3.9 Million Devices

Explore the Canada Trip Planners Audience

Below you'll find more information about the Canada Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Canada Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Trip Planners audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 32.05% 20.99x
Travel Researchers 27.89% 18.04x
Italy Trip Planners 25.38% 16.64x
Crafting Enthusiasts 27.40% 16.62x
Western Canada Skiers and Snowboarders 18.66% 15.22x
Travel Book Readers 19.38% 15.21x
Ireland Trip Planners 21.30% 14.84x
Work Comes First Travelers 21.07% 14.32x
Australia Trip Planners 21.11% 14.16x
Vermont Trip Planners 21.59% 14.15x
Composition Percentage: The overlap percentage between the Canada Trip Planners audience and the Interest attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Trip Planners audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.64x
Carhartt 0.08% 1.07x
Composition Percentage: The overlap percentage between the Canada Trip Planners audience and the Location attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Trip Planners audience is translink.ca.

Website Composition Index
translink.ca 1.87% 52.01x
tourismvancouver.com 1.31% 45.53x
restomontreal.ca 1.82% 43.91x
novascotia.com 1.21% 43.80x
threebestrated.ca 2.93% 40.96x
sail.ca 1.68% 39.82x
www2.gnb.ca 1.03% 38.66x
simons.ca 2.00% 38.66x
rw-co.com 1.48% 38.48x
cioc.ca 2.05% 38.33x
Composition Percentage: The overlap percentage between the Canada Trip Planners audience and the Web attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Trip Planners audience is Canadian Seniors Real Estate Research Cluster.

Content Affinity Composition Index
Canadian Seniors Real Estate Research Cluster 0.87% 27.02x
Quebec Job Seeker Cluster 1.16% 26.76x
Quebec Vacation Research Cluster 1.69% 26.57x
Custom T-Shirts 0.05% 26.18x
Quebec Real Estate 1.66% 25.41x
Canada Shopping - General Commerce 3.34% 24.91x
Toronto Tourism 1.68% 24.51x
Canada Job Seekers Cluster 0.93% 24.39x
Quebec Hunting & Outdoors Cluster 1.25% 24.29x
Canadian Universities 1.77% 22.90x
Composition Percentage: The overlap percentage between the Canada Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male