CANADA TRIP PLANNERS

Audience Size: 4 Million Devices

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Explore the Canada Trip Planners Audience

Below you'll find more information about the Canada Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Canada Trip Planners audience.

INTERESTS

The Canada Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Trip Planners audience is Sightseeing Travelers.

Interest	Composition	Index
Sightseeing Travelers	33.57%	15.35x
Western Canada Skiers and Snowboarders	28.97%	14.59x
Travel Industry	22.00%	13.44x
Travel Reward Points Enthusiasts	23.15%	12.86x
Crafting Enthusiasts	35.39%	12.80x
Hawaii Trip Planners	26.80%	12.60x
Costa Rica Trip Planners	27.18%	12.49x
Travel Researchers	47.88%	12.29x
Vermont Trip Planners	24.90%	12.27x
Luxury Travel Researchers	17.20%	12.04x

Composition Percentage: The overlap percentage between the Canada Trip Planners audience and the Interest attribute.

Index: A comparison of the Canada Trip Planners audience to the internet population.

APPAREL RETAILERS

The Canada Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Trip Planners audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.01%	2.27x
Columbia	0.01%	2.19x
REI	0.02%	2.17x
Patagonia	0.01%	2.17x
Uniqlo	0.01%	2.12x
Armani	0.02%	1.90x
American Apparel	0.03%	1.86x
Levi Strauss	0.01%	1.84x
Zara	0.02%	1.74x
Ann Taylor	0.02%	1.70x

Composition Percentage: The overlap percentage between the Canada Trip Planners audience and the Location attribute.

Index: A comparison of the Canada Trip Planners audience to the internet population.

WEBSITES

The Canada Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Trip Planners audience is halifaxtrails.ca.

Website	Composition	Index
halifaxtrails.ca	0.24%	93.53x
thewestinnovascotian.com	0.14%	92.84x
nscc.ca	0.30%	90.37x
pne.ca	0.12%	89.38x
escapes.ca	0.14%	89.13x
epicesdecru.com	0.11%	89.05x
imtl.org	0.14%	88.48x
westingrandvancouver.com	0.12%	88.09x
voyagesarabais.com	0.47%	87.90x
whitepoint.com	0.47%	87.76x

Composition Percentage: The overlap percentage between the Canada Trip Planners audience and the Web attribute.

Index: A comparison of the Canada Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Trip Planners audience is Toronto Tourism.

Content Affinity	Composition	Index
Toronto Tourism	2.84%	25.80x
Canadian Seniors Real Estate Research Cluster	6.39%	24.60x
Canada Business Cluster	3.83%	22.15x
Custom T-Shirts	0.28%	22.04x
Canada Shopping - Lifestyle and Mommy Blogs	9.10%	21.03x
Vancouver British Columbia Research Cluster	5.34%	20.31x
Canada Shopping - Kitchenware	6.82%	19.38x
Canadian Healthcare	6.15%	18.95x
Canada Shopping - General Commerce	8.89%	18.66x
Canadian Real Estate Researcher Cluster	3.04%	18.45x

Composition Percentage: The overlap percentage between the Canada Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Canada Trip Planners audience to the internet population.

DEMOGRAPHICS

The Canada Trip Planners audience resonates most for the following age and income brackets.

Age

18-24

Income

Over $250,000