Explore the Canada Trip Planners Audience
Below you'll find more information about the Canada Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Canada Trip Planners audience.
INTERESTS
The Canada Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada Trip Planners audience is Travel Guide and Review Readers.
| Interest | Composition | Index |
| Travel Guide and Review Readers | 33.60% | 21.97x |
| Travel Researchers | 28.30% | 19.01x |
| Italy Trip Planners | 26.95% | 17.13x |
| Crafting Enthusiasts | 29.14% | 16.42x |
| Western Canada Skiers and Snowboarders | 19.82% | 16.00x |
| Travel Book Readers | 22.27% | 15.57x |
| Ireland Trip Planners | 23.01% | 15.46x |
| Sightseeing Travelers | 26.25% | 15.09x |
| Work Comes First Travelers | 21.22% | 14.62x |
| Vermont Trip Planners | 21.18% | 14.61x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Interest attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Canada Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada Trip Planners audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.01% | 3.56x |
| Mens Wearhouse | 0.06% | 2.08x |
| Gap | 0.01% | 1.65x |
| Banana Republic | 0.01% | 1.52x |
| LOFT | 0.01% | 1.38x |
| Victoria's Secret | 0.02% | 1.29x |
| Old Navy | 0.01% | 1.24x |
| Carhartt | 0.07% | 0.93x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Location attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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WEBSITES
The Canada Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada Trip Planners audience is vancouver.ca.
| Website | Composition | Index |
| vancouver.ca | 1.10% | 51.03x |
| translink.ca | 2.78% | 49.17x |
| grousemountain.com | 1.20% | 48.96x |
| tourismpei.com | 1.34% | 48.94x |
| tourismvancouver.com | 1.88% | 42.89x |
| whistler.com | 1.13% | 42.34x |
| novascotia.com | 1.68% | 41.56x |
| trurodaily.com | 1.11% | 39.55x |
| placedesarts.com | 1.06% | 38.00x |
| restomontreal.ca | 2.57% | 37.07x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Web attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada Trip Planners audience is Canadian Seniors Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| Canadian Seniors Real Estate Research Cluster | 1.32% | 26.68x |
| England Tourism | 0.04% | 24.29x |
| Quebec Job Seeker Cluster | 1.70% | 23.46x |
| Canada Job Seekers Cluster | 1.33% | 23.38x |
| Quebec Vacation Research Cluster | 2.26% | 23.01x |
| Custom T-Shirts | 0.05% | 22.26x |
| Canada Shopping - General Commerce | 4.17% | 21.99x |
| Canada Tax and Finance Research Cluster | 3.69% | 21.90x |
| Quebec Real Estate | 2.26% | 21.55x |
| Toronto Tourism | 2.10% | 20.79x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Canada Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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