Explore the Canada Trip Planners Audience
Below you'll find more information about the Canada Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Canada Trip Planners audience.
INTERESTS
The Canada Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada Trip Planners audience is Travel Guide and Review Readers.
| Interest | Composition | Index |
| Travel Guide and Review Readers | 36.03% | 23.83x |
| Travel Researchers | 31.12% | 21.25x |
| Western Canada Skiers and Snowboarders | 21.57% | 19.01x |
| Italy Trip Planners | 28.09% | 18.38x |
| Travel Book Readers | 26.17% | 18.31x |
| Sightseeing Travelers | 28.58% | 17.86x |
| New York City Events Researchers | 24.09% | 17.11x |
| Vermont Trip Planners | 24.00% | 17.00x |
| Crafting Enthusiasts | 28.64% | 16.28x |
| Luxury Boutique Hotel Researchers | 24.04% | 16.08x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Interest attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Canada Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada Trip Planners audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.88x |
| Armani | 0.03% | 2.37x |
| Bonobos | 0.02% | 2.15x |
| The North Face | 0.02% | 2.13x |
| REI | 0.01% | 2.10x |
| Club Monaco | 0.01% | 2.01x |
| Ann Taylor | 0.02% | 1.97x |
| Zara | 0.02% | 1.94x |
| Free People | 0.02% | 1.93x |
| Lululemon | 0.04% | 1.80x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Location attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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WEBSITES
The Canada Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada Trip Planners audience is tourismnewbrunswick.ca.
| Website | Composition | Index |
| tourismnewbrunswick.ca | 1.34% | 54.83x |
| vancouver.ca | 1.72% | 54.65x |
| tourismpei.com | 2.08% | 52.69x |
| halifaxstanfield.ca | 1.16% | 49.52x |
| grousemountain.com | 1.40% | 48.67x |
| remax.ca | 1.23% | 45.87x |
| translink.ca | 3.61% | 44.02x |
| novascotia.com | 2.42% | 43.43x |
| tourismvancouver.com | 2.68% | 43.23x |
| whistler.com | 1.87% | 42.84x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Web attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada Trip Planners audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.07% | 25.95x |
| Canadian Seniors Real Estate Research Cluster | 1.81% | 22.62x |
| Canada Shopping - Kitchenware | 2.25% | 19.94x |
| Toronto Tourism | 1.66% | 19.31x |
| Canada Tax and Finance Research Cluster | 3.51% | 17.68x |
| Quebec Vacation Research Cluster | 2.49% | 17.18x |
| Canada Shopping - Lifestyle and Mommy Blogs | 7.76% | 17.05x |
| Canadian Real Estate Researcher Cluster | 1.65% | 16.37x |
| Canada Shopping - General Commerce | 4.33% | 16.36x |
| Canadian Construction & Renovation Research Cluster | 0.45% | 15.64x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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