Explore the Canada Trip Planners Audience
Below you'll find more information about the Canada Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Canada Trip Planners audience.
INTERESTS
The Canada Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada Trip Planners audience is Travel Guide and Review Readers.
| Interest | Composition | Index |
| Travel Guide and Review Readers | 16.37% | 15.75x |
| Luxury Hotel Guests | 13.41% | 14.37x |
| Travel Book Readers | 8.51% | 13.68x |
| Travel Researchers | 16.11% | 13.11x |
| Luxury Second Home Owners | 9.57% | 12.69x |
| Costa Rica Trip Planners | 14.52% | 12.67x |
| Healthy Eaters | 7.42% | 12.64x |
| Italy Trip Planners | 14.71% | 12.35x |
| Global Destinations Reopening Researchers | 9.69% | 12.27x |
| Work Comes First Travelers | 5.67% | 12.11x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Interest attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Canada Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada Trip Planners audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.01% | 1.43x |
| Old Navy | 0.02% | 1.41x |
| Buckle | 0.01% | 1.26x |
| Victoria's Secret | 0.02% | 1.25x |
| Carhartt | 0.09% | 1.08x |
| Mens Wearhouse | 0.01% | 1.03x |
| The Childrens Place | 0.01% | 0.97x |
| Journeys | 0.01% | 0.93x |
| Maurices | 0.01% | 0.79x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Location attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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WEBSITES
The Canada Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada Trip Planners audience is thechronicleherald.ca.
| Website | Composition | Index |
| thechronicleherald.ca | 2.87% | 35.46x |
| straight.com | 3.06% | 33.72x |
| richmond-news.com | 1.04% | 32.74x |
| canadapost.ca | 1.16% | 27.49x |
| redfin.ca | 1.62% | 26.87x |
| surrey.ca | 1.54% | 26.81x |
| ratehub.ca | 1.01% | 26.12x |
| wayfair.ca | 1.42% | 25.16x |
| kamloopsthisweek.com | 1.36% | 24.83x |
| mtlblog.com | 3.06% | 21.72x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Web attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada Trip Planners audience is Canada Shopping - Lifestyle and Mommy Blogs.
| Content Affinity | Composition | Index |
| Canada Shopping - Lifestyle and Mommy Blogs | 1.82% | 25.29x |
| Mining & Natural Resources | 0.10% | 17.21x |
| Quebec Vacations | 1.74% | 16.80x |
| Canada Shopping - Kitchenware | 0.27% | 16.58x |
| Canada Business Cluster | 4.38% | 15.92x |
| Toronto Tourism | 0.05% | 15.73x |
| Canada Tax and Finance Research Cluster | 0.55% | 15.59x |
| Canada Consumer Product Cluster | 0.94% | 14.77x |
| European Museums, Restaurants & Events | 0.10% | 14.48x |
| Quebec Hunting & Outdoors Cluster | 0.25% | 14.38x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Canada Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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