Explore the Canada Trip Planners Audience
Below you'll find more information about the Canada Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Canada Trip Planners audience.
INTERESTS
The Canada Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada Trip Planners audience is Market Intelligence Researchers.
| Interest | Composition | Index |
| Market Intelligence Researchers | 15.87% | 22.45x |
| Eco-Conscious Consumers | 6.95% | 21.95x |
| Work Comes First Travelers | 5.30% | 21.21x |
| Executive Travelers | 7.83% | 20.94x |
| Luxury Retail Researchers | 7.99% | 20.40x |
| New Zealand Trip Planners | 17.02% | 20.00x |
| Family Adventures Travelers | 6.65% | 19.40x |
| Mortgage Researchers | 12.49% | 19.40x |
| Cholesterol Researchers | 3.94% | 19.07x |
| Lawyers | 17.37% | 18.94x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Interest attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Canada Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada Trip Planners audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 1.38x |
| Mens Wearhouse | 0.01% | 1.24x |
| Victoria's Secret | 0.01% | 1.22x |
| Chicos | 0.01% | 1.13x |
| White House Black Market | 0.01% | 1.05x |
| Express | 0.01% | 1.01x |
| Urban Outfitters | 0.01% | 1.00x |
| Old Navy | 0.02% | 0.98x |
| American Eagle Outfitters | 0.01% | 0.93x |
| Zumiez | 0.02% | 0.91x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Location attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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WEBSITES
The Canada Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada Trip Planners audience is surreynowleader.com.
| Website | Composition | Index |
| surreynowleader.com | 1.19% | 62.24x |
| mapleridgenews.com | 1.25% | 58.88x |
| vicnews.com | 1.17% | 51.58x |
| abbynews.com | 1.96% | 51.53x |
| straight.com | 2.48% | 46.29x |
| canucksarmy.com | 2.24% | 45.91x |
| kamloopsthisweek.com | 1.30% | 43.20x |
| timescolonist.com | 4.46% | 42.10x |
| nichetraveler.com | 1.13% | 37.22x |
| blogto.com | 2.69% | 36.89x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Web attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada Trip Planners audience is Vancouver British Columbia Research Cluster.
| Content Affinity | Composition | Index |
| Vancouver British Columbia Research Cluster | 2.52% | 24.93x |
| Mining & Natural Resources | 0.09% | 22.01x |
| Corporate Employment Pages | 0.36% | 20.88x |
| Vancouver British Columbia Locals Cluster | 13.80% | 18.74x |
| Quebec Vacations | 1.25% | 17.37x |
| Humor & Entertainment | 0.23% | 16.07x |
| Canada Tax and Finance Research Cluster | 0.51% | 15.62x |
| Canadian Lifestyle | 1.85% | 15.34x |
| Canada News | 0.13% | 15.08x |
| Feminism | 0.16% | 14.96x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Canada Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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