Explore the Canada Trip Planners Audience
Below you'll find more information about the Canada Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Canada Trip Planners audience.
INTERESTS
The Canada Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada Trip Planners audience is Sightseeing Travelers.
| Interest | Composition | Index |
| Sightseeing Travelers | 33.37% | 16.50x |
| Travel Book Readers | 26.43% | 15.91x |
| Western Canada Skiers and Snowboarders | 28.56% | 15.78x |
| Discount Flight Searchers | 16.70% | 14.32x |
| Travel Reward Points Enthusiasts | 23.23% | 14.19x |
| Hawaii Trip Planners | 27.01% | 13.60x |
| Crafting Enthusiasts | 34.03% | 13.35x |
| Vermont Trip Planners | 25.13% | 13.31x |
| Travel Researchers | 48.18% | 13.29x |
| Luxury Travel Researchers | 18.16% | 13.14x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Interest attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Canada Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada Trip Planners audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 2.45x |
| Lorna Jane | 0.01% | 2.33x |
| Columbia | 0.02% | 2.26x |
| Patagonia | 0.01% | 2.25x |
| Armani | 0.03% | 2.15x |
| Urban Outfitters | 0.05% | 1.84x |
| Saint Laurent Paris | 0.01% | 1.76x |
| REI | 0.02% | 1.73x |
| Ralph Lauren | 0.01% | 1.69x |
| Club Monaco | 0.01% | 1.68x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Location attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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WEBSITES
The Canada Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada Trip Planners audience is 411.ca.
| Website | Composition | Index |
| 411.ca | 1.83% | 79.74x |
| enterprise.ca | 1.20% | 79.66x |
| tourismnewbrunswick.ca | 1.44% | 77.65x |
| royallepage.ca | 3.99% | 73.40x |
| tourismpei.com | 2.41% | 73.17x |
| bclc.com | 1.45% | 71.86x |
| vancouver.ca | 7.50% | 70.49x |
| translink.ca | 4.57% | 67.36x |
| tourismvancouver.com | 3.26% | 67.09x |
| burnaby.ca | 1.30% | 66.77x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Web attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada Trip Planners audience is Toronto Tourism.
| Content Affinity | Composition | Index |
| Toronto Tourism | 2.47% | 26.93x |
| Canadian Seniors Real Estate Research Cluster | 5.71% | 26.61x |
| Custom T-Shirts | 0.26% | 24.50x |
| Canada Business Cluster | 4.11% | 22.31x |
| Canada Shopping - Kitchenware | 6.36% | 21.20x |
| Vancouver British Columbia Research Cluster | 5.26% | 20.75x |
| Canada Shopping - Lifestyle and Mommy Blogs | 8.97% | 20.24x |
| Canadian Real Estate Researcher Cluster | 2.83% | 19.49x |
| Canada Tax and Finance Research Cluster | 6.07% | 18.94x |
| Canada Job Seekers Cluster | 2.46% | 18.69x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Canada Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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