Explore the Canada Trip Planners Audience
Below you'll find more information about the Canada Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Canada Trip Planners audience.
INTERESTS
The Canada Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada Trip Planners audience is Travel Guide and Review Readers.
| Interest | Composition | Index |
| Travel Guide and Review Readers | 23.24% | 15.49x |
| Travel Researchers | 20.56% | 13.51x |
| Italy Trip Planners | 19.72% | 12.63x |
| Work Visa Researchers | 21.64% | 12.22x |
| Travel Book Readers | 13.67% | 12.18x |
| Work Comes First Travelers | 12.90% | 11.74x |
| Family Adventures Travelers | 13.63% | 11.65x |
| Vermont Trip Planners | 18.43% | 11.28x |
| Tokyo Trip Planners | 16.54% | 11.22x |
| Crafting Enthusiasts | 19.94% | 11.21x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Interest attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Canada Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada Trip Planners audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.01% | 1.58x |
| Zumiez | 0.01% | 1.42x |
| Banana Republic | 0.01% | 1.41x |
| White House Black Market | 0.01% | 1.37x |
| Chicos | 0.01% | 1.36x |
| LOFT | 0.01% | 1.30x |
| Journeys | 0.02% | 1.22x |
| Old Navy | 0.02% | 1.18x |
| Mens Wearhouse | 0.01% | 1.14x |
| Express | 0.01% | 1.11x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Location attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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WEBSITES
The Canada Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada Trip Planners audience is lowes.ca.
| Website | Composition | Index |
| lowes.ca | 1.12% | 38.19x |
| tricitynews.com | 2.05% | 36.54x |
| burnabynow.com | 2.23% | 35.85x |
| vancourier.com | 1.34% | 35.43x |
| richmond-news.com | 2.97% | 34.81x |
| nsnews.com | 1.74% | 33.82x |
| straight.com | 6.45% | 33.24x |
| capebretonpost.com | 2.16% | 31.69x |
| surreynowleader.com | 1.67% | 30.50x |
| thechronicleherald.ca | 7.72% | 29.20x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Web attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada Trip Planners audience is Quebec Job Seeker Cluster.
| Content Affinity | Composition | Index |
| Quebec Job Seeker Cluster | 0.20% | 26.36x |
| Toronto Tourism | 0.35% | 25.48x |
| Quebec Vacation Research Cluster | 0.24% | 25.26x |
| Canada Shopping - General Commerce | 0.56% | 23.33x |
| Canadian Seniors Real Estate Research Cluster | 0.12% | 22.34x |
| Canada Job Seekers Cluster | 0.14% | 22.03x |
| Canada Shopping - Kitchenware | 0.74% | 20.15x |
| Canada Shopping - Lifestyle and Mommy Blogs | 4.45% | 19.90x |
| Canada Tax and Finance Research Cluster | 1.39% | 19.35x |
| Canadian Universities | 0.43% | 18.78x |
Composition Percentage:
The overlap percentage between the Canada Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Canada Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Canada Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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