Dstillery Audiences

CANDY SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Candy Shoppers Audience

Below you'll find more information about the Candy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Candy Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Candy Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Candy Shoppers audience is Sweet Tooths.

Interest Composition Index
Sweet Tooths 56.95% 28.37x
Patriotic Party Decoration Shoppers 46.06% 24.56x
Bargain Shopping Researchers 32.77% 22.35x
Budget Grocery Shoppers 34.05% 21.66x
Cookie Eaters 41.46% 21.36x
Misc-Deal Seekers or Coupon Shoppers 29.46% 20.78x
Ice Cream Shoppers 37.03% 20.77x
Coffee Lovers 35.98% 20.37x
Chocolate Lovers 38.79% 20.33x
Brides & Wedding Planners 40.45% 20.15x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Interest attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Candy Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Candy Shoppers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.25% 1.88x
Supreme 0.01% 1.75x
Hugo Boss 0.04% 1.49x
Zara 0.04% 1.37x
Armani 0.03% 1.26x
Banana Republic 0.08% 1.24x
LOFT 0.05% 1.23x
Express 0.03% 1.22x
Intermix 0.01% 1.20x
Talbots 0.06% 1.18x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Location attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Candy Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Candy Shoppers audience is candyfavorites.com.

Website Composition Index
candyfavorites.com 3.09% 69.94x
candycrate.com 1.88% 66.42x
tableclothsfactory.com 2.02% 62.28x
blaircandy.com 2.57% 60.15x
windycitynovelties.com 2.14% 56.61x
candywarehouse.com 3.88% 54.10x
save-on-crafts.com 3.84% 52.28x
mommypoppins.com 2.44% 51.33x
dylanscandybar.com 1.00% 51.01x
toofaced.com 1.37% 49.75x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Web attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Candy Shoppers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 22.12% 21.42x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.87% 18.76x
Higher-End Fashion Brands 3.85% 18.23x
Quinceanera Planning 0.10% 17.97x
Cheerleading 2.75% 17.04x
Decoration & Fabric 0.08% 16.92x
Costumes 1.67% 16.67x
Toys Shopping 9.65% 16.02x
As Seen On TV Products 0.18% 15.77x
Cakes & Sweets 6.80% 15.59x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Candy Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female