Dstillery Audiences

CANDY SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Candy Shoppers Audience

Below you'll find more information about the Candy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Candy Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Candy Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Candy Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 23.89% 23.01x
Bargain Shopping Researchers 21.97% 21.89x
Online Home Decor Shoppers 21.56% 21.59x
Orlando Activities Researchers 18.61% 21.18x
Budget Grocery Shoppers 24.79% 20.70x
Home Custom Bedroom Decorators 17.63% 20.70x
Custom Home Lighting Shoppers 17.63% 20.70x
Big Box Shoppers 26.54% 20.62x
Gift Givers 26.16% 20.47x
Patriotic Party Decoration Shoppers 27.80% 20.37x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Interest attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Candy Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Candy Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.03x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Location attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Candy Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Candy Shoppers audience is dollartree.com.

Website Composition Index
dollartree.com 4.91% 32.06x
nyandcompany.com 1.64% 30.18x
tbdress.com 1.19% 29.30x
weareteachers.com 1.43% 27.39x
familydollar.com 1.49% 27.15x
ericdress.com 1.02% 26.12x
babble.com 1.43% 25.46x
crackerbarrel.com 2.31% 24.95x
bk.com 2.51% 24.69x
shutterfly.com 1.43% 24.65x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Web attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Candy Shoppers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.78% 27.65x
Cub & Girl Scouts 0.15% 23.52x
Cheerleading 0.09% 23.35x
Custom Gifts 0.31% 19.83x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.12% 19.40x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.11% 17.58x
Home Decoration - Crafts & Kids 0.10% 17.53x
Holiday Gifts 0.05% 17.24x
Toys Shopping 0.69% 17.10x
Memes & Comedy 0.04% 15.73x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Candy Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female