Dstillery Audiences

CANDY SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Candy Shoppers Audience

Below you'll find more information about the Candy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Candy Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Candy Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Candy Shoppers audience is Sweet Tooths.

Interest Composition Index
Sweet Tooths 57.39% 28.68x
Patriotic Party Decoration Shoppers 47.22% 23.09x
Bargain Shopping Researchers 29.31% 22.62x
Furniture and Appliances Industry 33.18% 20.94x
Budget Grocery Shoppers 33.12% 20.79x
Cookie Eaters 42.02% 20.18x
Misc-Deal Seekers or Coupon Shoppers 28.17% 20.01x
Coffee Lovers 36.60% 19.76x
Drug Store Shoppers 33.30% 19.41x
Ice Cream Shoppers 36.49% 19.39x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Interest attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Candy Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Candy Shoppers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.29x
Hugo Boss 0.01% 1.28x
Ann Taylor 0.02% 1.23x
Levi Strauss 0.01% 1.20x
Abercrombie & Fitch 0.02% 1.17x
Zara 0.02% 1.16x
Lorna Jane 0.00% 1.16x
Dressbarn 0.04% 1.16x
Free People 0.01% 1.13x
Gymboree 0.02% 1.11x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Location attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Candy Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Candy Shoppers audience is gumballs.com.

Website Composition Index
gumballs.com 0.24% 81.74x
candyfavorites.com 2.95% 75.63x
foryourparty.com 0.27% 72.98x
candycrate.com 1.80% 71.75x
efavormart.com 0.78% 71.30x
candywrapperstore.com 0.15% 71.04x
wholesalefavors.com 0.10% 67.02x
lindtusa.com 0.27% 66.43x
thebakerskitchen.net 0.10% 63.71x
blaircandy.com 2.46% 63.41x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Web attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Candy Shoppers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 22.23% 21.44x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.94% 18.59x
Quinceanera Planning 0.10% 17.60x
Higher-End Fashion Brands 4.14% 17.54x
Custom Gifts 6.17% 17.21x
Cheerleading 2.70% 16.77x
Toys Shopping 9.38% 16.30x
Decoration & Fabric 0.08% 16.28x
Cakes & Sweets 6.36% 16.09x
As Seen On TV Products 0.18% 15.68x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Candy Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999