Dstillery Audiences

CANDY SHOPPERS

Audience Size: 4.3 Million Devices

Explore the Candy Shoppers Audience

Below you'll find more information about the Candy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Candy Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Candy Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Candy Shoppers audience is Sweet Tooths.

Interest Composition Index
Sweet Tooths 48.61% 25.95x
Trendy Shoe Shoppers 40.16% 25.41x
Patriotic Party Decoration Shoppers 47.51% 25.19x
Bargain Shopping Researchers 36.99% 25.14x
Budget Grocery Shoppers 36.63% 23.94x
Orlando Activities Researchers 34.19% 23.88x
Ice Cream Shoppers 33.85% 23.36x
Gift Givers 39.69% 23.06x
Big Box Shoppers 38.94% 22.97x
Nashville Activity Researchers 33.87% 22.96x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Interest attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Candy Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Candy Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.42x
American Apparel 0.03% 1.27x
Dressbarn 0.04% 1.21x
Armani 0.02% 1.20x
Ann Taylor 0.02% 1.19x
Forever 21 0.05% 1.17x
Ralph Lauren 0.02% 1.17x
Old Navy 0.09% 1.16x
Urban Outfitters 0.04% 1.15x
Hollister 0.05% 1.15x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Location attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Candy Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Candy Shoppers audience is candyfavorites.com.

Website Composition Index
candyfavorites.com 2.25% 40.60x
mymms.com 1.30% 38.08x
blaircandy.com 1.48% 37.12x
candywarehouse.com 1.81% 33.51x
papermart.com 2.73% 31.22x
toysrus.com 2.49% 29.75x
oldtimecandy.com 2.72% 29.01x
rue21.com 2.36% 28.71x
birthdaydirect.com 1.16% 27.36x
veruta.com 3.91% 25.73x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Web attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Candy Shoppers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 11.35% 21.53x
Decoration & Fabric 0.03% 18.08x
Cheerleading 1.25% 17.84x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.20% 17.40x
Quinceanera Planning 0.06% 17.33x
Costumes 0.56% 16.49x
Toys Shopping 3.91% 16.09x
As Seen On TV Products 0.05% 15.85x
Cakes & Sweets 4.15% 15.41x
Custom Gifts 3.30% 14.72x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Candy Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female