Dstillery Audiences

CANDY SHOPPERS

Audience Size: 4.1 Million Devices

Explore the Candy Shoppers Audience

Below you'll find more information about the Candy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Candy Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Candy Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Candy Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 39.77% 33.19x
Patriotic Party Decoration Shoppers 47.28% 32.66x
Sweet Tooths 51.27% 32.33x
Bargain Shopping Researchers 37.39% 32.09x
Orlando Activities Researchers 34.46% 30.93x
Budget Grocery Shoppers 36.52% 30.66x
Nashville Activity Researchers 33.91% 29.93x
Gift Givers 39.28% 29.88x
Big Box Shoppers 38.60% 29.55x
Disney Vacation Planners 36.71% 29.14x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Interest attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Candy Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Candy Shoppers audience is Zara.

Location Composition Index
Zara 0.02% 1.40x
Uniqlo 0.01% 1.38x
American Apparel 0.02% 1.31x
Armani 0.02% 1.30x
Tommy Bahama 0.01% 1.30x
Bonobos 0.01% 1.26x
LOFT 0.05% 1.21x
Free People 0.02% 1.17x
Urban Outfitters 0.03% 1.17x
Kate Spade 0.02% 1.16x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Location attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Candy Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Candy Shoppers audience is candyfavorites.com.

Website Composition Index
candyfavorites.com 2.45% 49.79x
mymms.com 1.77% 45.25x
blaircandy.com 1.67% 45.18x
oldtimecandy.com 2.40% 40.61x
yankeecandle.com 1.01% 39.89x
spencersonline.com 1.23% 38.67x
katespade.com 1.26% 37.78x
papermart.com 3.77% 37.57x
toysrus.com 3.86% 37.35x
candywarehouse.com 2.38% 36.51x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Web attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Candy Shoppers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 12.72% 24.16x
As Seen On TV Products 0.07% 20.41x
Decoration & Fabric 0.03% 19.57x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.23% 19.55x
Cheerleading 1.45% 19.50x
Toys Shopping 4.31% 19.18x
Costumes 0.66% 18.32x
Quinceanera Planning 0.07% 18.13x
Cakes & Sweets 4.38% 17.98x
Custom Gifts 3.39% 17.73x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Candy Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female