Explore the Candy Shoppers Audience
Below you'll find more information about the Candy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Candy Shoppers audience.
INTERESTS
The Candy Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Candy Shoppers audience is Sweet Tooths.
| Interest | Composition | Index |
| Sweet Tooths | 52.08% | 32.95x |
| Trendy Shoe Shoppers | 41.00% | 32.43x |
| Patriotic Party Decoration Shoppers | 48.23% | 31.68x |
| Bargain Shopping Researchers | 37.93% | 31.40x |
| Orlando Activities Researchers | 36.12% | 30.51x |
| Budget Grocery Shoppers | 37.27% | 29.99x |
| Nashville Activity Researchers | 35.20% | 29.74x |
| Gift Givers | 39.39% | 29.36x |
| Disney Vacation Planners | 38.12% | 28.68x |
| Big Box Shoppers | 39.60% | 28.68x |
Composition Percentage:
The overlap percentage between the Candy Shoppers audience and the Interest attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
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APPAREL RETAILERS
The Candy Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Candy Shoppers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 2.36x |
| Bonobos | 0.13% | 1.69x |
| White House Black Market | 0.45% | 1.38x |
| Mens Wearhouse | 0.58% | 1.38x |
| Buckle | 0.35% | 1.36x |
| Topshop | 0.03% | 1.36x |
| Jos A. Bank Clothiers | 0.34% | 1.35x |
| Uniqlo | 0.02% | 1.30x |
| Club Monaco | 0.02% | 1.30x |
| Johnston and Murphy | 0.65% | 1.28x |
Composition Percentage:
The overlap percentage between the Candy Shoppers audience and the Location attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
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WEBSITES
The Candy Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Candy Shoppers audience is candyfavorites.com.
| Website | Composition | Index |
| candyfavorites.com | 2.47% | 50.69x |
| oldtimecandy.com | 2.21% | 48.42x |
| blaircandy.com | 1.71% | 46.72x |
| save-on-crafts.com | 1.03% | 45.83x |
| charlotterusse.com | 1.01% | 43.78x |
| mymms.com | 2.03% | 43.27x |
| yankeecandle.com | 1.19% | 39.39x |
| katespade.com | 1.56% | 37.74x |
| spencersonline.com | 1.44% | 37.71x |
| candywarehouse.com | 2.48% | 37.25x |
Composition Percentage:
The overlap percentage between the Candy Shoppers audience and the Web attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Candy Shoppers audience is Party Suppliers.
| Content Affinity | Composition | Index |
| Party Suppliers | 13.87% | 22.66x |
| As Seen On TV Products | 0.09% | 19.70x |
| Toys Shopping | 4.66% | 19.33x |
| Costumes | 0.74% | 19.17x |
| Cheerleading | 1.54% | 18.93x |
| Custom Gifts | 3.57% | 18.59x |
| Decoration & Fabric | 0.04% | 18.59x |
| Quinceanera Planning | 0.07% | 17.58x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.28% | 17.47x |
| Cakes & Sweets | 4.77% | 17.27x |
Composition Percentage:
The overlap percentage between the Candy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
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DEMOGRAPHICS
The Candy Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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