Explore the Candy Shoppers Audience
Below you'll find more information about the Candy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Candy Shoppers audience.
INTERESTS
The Candy Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Candy Shoppers audience is Sweet Tooths.
| Interest | Composition | Index |
| Sweet Tooths | 57.39% | 28.68x |
| Patriotic Party Decoration Shoppers | 47.22% | 23.09x |
| Bargain Shopping Researchers | 29.31% | 22.62x |
| Furniture and Appliances Industry | 33.18% | 20.94x |
| Budget Grocery Shoppers | 33.12% | 20.79x |
| Cookie Eaters | 42.02% | 20.18x |
| Misc-Deal Seekers or Coupon Shoppers | 28.17% | 20.01x |
| Coffee Lovers | 36.60% | 19.76x |
| Drug Store Shoppers | 33.30% | 19.41x |
| Ice Cream Shoppers | 36.49% | 19.39x |
Composition Percentage:
The overlap percentage between the Candy Shoppers audience and the Interest attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
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APPAREL RETAILERS
The Candy Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Candy Shoppers audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 1.29x |
| Hugo Boss | 0.01% | 1.28x |
| Ann Taylor | 0.02% | 1.23x |
| Levi Strauss | 0.01% | 1.20x |
| Abercrombie & Fitch | 0.02% | 1.17x |
| Zara | 0.02% | 1.16x |
| Lorna Jane | 0.00% | 1.16x |
| Dressbarn | 0.04% | 1.16x |
| Free People | 0.01% | 1.13x |
| Gymboree | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Candy Shoppers audience and the Location attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
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WEBSITES
The Candy Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Candy Shoppers audience is gumballs.com.
| Website | Composition | Index |
| gumballs.com | 0.24% | 81.74x |
| candyfavorites.com | 2.95% | 75.63x |
| foryourparty.com | 0.27% | 72.98x |
| candycrate.com | 1.80% | 71.75x |
| efavormart.com | 0.78% | 71.30x |
| candywrapperstore.com | 0.15% | 71.04x |
| wholesalefavors.com | 0.10% | 67.02x |
| lindtusa.com | 0.27% | 66.43x |
| thebakerskitchen.net | 0.10% | 63.71x |
| blaircandy.com | 2.46% | 63.41x |
Composition Percentage:
The overlap percentage between the Candy Shoppers audience and the Web attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Candy Shoppers audience is Party Suppliers.
| Content Affinity | Composition | Index |
| Party Suppliers | 22.23% | 21.44x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.94% | 18.59x |
| Quinceanera Planning | 0.10% | 17.60x |
| Higher-End Fashion Brands | 4.14% | 17.54x |
| Custom Gifts | 6.17% | 17.21x |
| Cheerleading | 2.70% | 16.77x |
| Toys Shopping | 9.38% | 16.30x |
| Decoration & Fabric | 0.08% | 16.28x |
| Cakes & Sweets | 6.36% | 16.09x |
| As Seen On TV Products | 0.18% | 15.68x |
Composition Percentage:
The overlap percentage between the Candy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
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DEMOGRAPHICS
The Candy Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999
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