Dstillery Audiences

CANDY SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Candy Shoppers Audience

Below you'll find more information about the Candy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Candy Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Candy Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Candy Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 8.68% 17.17x
Flower Delivery Shoppers 10.72% 16.13x
Involved Parents 13.43% 16.01x
Bargain Shopping Researchers 7.46% 15.80x
Online Home Decor Shoppers 6.01% 15.33x
Essential Oils Enthusiasts 0.55% 15.17x
Intimates Shoppers 12.79% 15.15x
Christmas Traditions Researchers 13.84% 15.06x
Coupon Researchers 10.35% 15.02x
Gift Givers 13.73% 14.92x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Interest attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Candy Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Candy Shoppers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.54x
Aeropostale 0.02% 1.50x
Lane Bryant 0.02% 1.50x
Gap 0.02% 1.50x
Buckle 0.02% 1.33x
Express 0.02% 1.31x
H&M 0.01% 1.27x
Zumiez 0.01% 1.25x
Maurices 0.03% 1.23x
Journeys 0.03% 1.21x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Location attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Candy Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Candy Shoppers audience is partycity.com.

Website Composition Index
partycity.com 3.02% 24.00x
catchmyparty.com 2.42% 16.70x
teachingmama.org 1.08% 16.32x
cakewhiz.com 1.90% 14.77x
weheartit.com 2.57% 13.84x
redtedart.com 1.43% 13.54x
weddingwire.com 2.20% 13.52x
thistinybluehouse.com 1.04% 13.50x
crazylittleprojects.com 1.16% 12.99x
lifeasmama.com 1.22% 12.86x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Web attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Candy Shoppers audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 0.04% 12.54x
Cakes & Sweets 0.42% 12.13x
Arts & Crafts 0.05% 11.32x
Mail Order Food 0.22% 10.23x
Shopping Catalogs 0.11% 10.19x
Party Planning & Invitations 2.24% 9.90x
Toys Shopping 0.03% 9.60x
Scrapbooking & Home Art Projects 2.30% 9.49x
South Carolina Travel 0.05% 9.10x
Local & Travel England - East Midlands 0.04% 8.64x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Candy Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female