Explore the Candy Shoppers Audience
Below you'll find more information about the Candy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Candy Shoppers audience.
INTERESTS
The Candy Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Candy Shoppers audience is Disney Vacation Planners.
| Interest | Composition | Index |
| Disney Vacation Planners | 25.66% | 86.25x |
| Gift Card Researchers | 28.32% | 78.26x |
| Womens Subscription Box Shoppers | 26.99% | 75.00x |
| Gift Givers | 30.97% | 74.79x |
| Parents with Kids | 26.55% | 73.36x |
| Ocean Activists | 19.47% | 73.36x |
| Patriotic Party Decoration Shoppers | 32.74% | 72.71x |
| Coupon Researchers | 25.66% | 70.92x |
| Bargain Shopping Researchers | 25.22% | 70.48x |
| Mature Parents | 21.68% | 70.03x |
Composition Percentage:
The overlap percentage between the Candy Shoppers audience and the Interest attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
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APPAREL RETAILERS
The Candy Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Candy Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.09% | 3.63x |
| American Eagle Outfitters | 0.01% | 1.58x |
| Victoria's Secret | 0.02% | 1.47x |
| Maurices | 0.02% | 1.34x |
| Mens Wearhouse | 0.02% | 1.34x |
| Chicos | 0.01% | 1.27x |
| The Childrens Place | 0.01% | 1.15x |
| Carhartt | 0.17% | 1.00x |
Composition Percentage:
The overlap percentage between the Candy Shoppers audience and the Location attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
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WEBSITES
The Candy Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Candy Shoppers audience is candyfavorites.com.
| Website | Composition | Index |
| candyfavorites.com | 1.38% | 51.05x |
| candywarehouse.com | 1.01% | 42.29x |
| oldtimecandy.com | 2.06% | 38.72x |
| papermart.com | 1.31% | 36.46x |
| shindigz.com | 3.46% | 33.33x |
| rue21.com | 1.01% | 31.85x |
| journeys.com | 1.83% | 28.31x |
| chasing-fireflies.com | 2.03% | 27.01x |
| veruta.com | 1.05% | 26.87x |
| fentybeauty.com | 1.19% | 26.41x |
Composition Percentage:
The overlap percentage between the Candy Shoppers audience and the Web attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Candy Shoppers audience is Party Planning & Invitations.
| Content Affinity | Composition | Index |
| Party Planning & Invitations | 18.58% | 29.46x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 7.96% | 23.70x |
| Law School | 4.87% | 21.89x |
| Health Issues Cluster | 8.41% | 21.12x |
| Costumes | 0.25% | 20.52x |
| Quotes & Inspiration | 5.31% | 19.38x |
| Theme Park Tourism | 5.31% | 19.02x |
| Cruise Vacations | 7.08% | 18.76x |
| Scrapbooking & Home Art Projects | 6.19% | 18.43x |
| Quinceanera Planning | 0.04% | 18.18x |
Composition Percentage:
The overlap percentage between the Candy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
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DEMOGRAPHICS
The Candy Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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