Dstillery Audiences

CANDY SHOPPERS

Audience Size: 651.3 Thousand Devices

Explore the Candy Shoppers Audience

Below you'll find more information about the Candy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 651.3 thousand unique devices whose actions qualify for the Candy Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Candy Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Candy Shoppers audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 21.21% 58.74x
Save More Money / Spend Less Money Resolution Intender 23.09% 53.42x
Home DIY Enthusiasts 23.26% 52.51x
Recipe Researchers 15.21% 51.63x
Cooking Show Fans 13.50% 51.07x
Godiva Chocolate Fans 18.48% 50.28x
Online Home Decor Shoppers 22.77% 48.46x
Home Design and Living Publication Readers 16.51% 48.09x
DIY Upcycle Home Project Planners 28.40% 46.12x
Gourmet Food & Wine Researchers 11.17% 45.39x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Interest attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Candy Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Candy Shoppers audience is Maurices.

Location Composition Index
Maurices 0.04% 1.78x
Buckle 0.01% 1.70x
Chicos 0.01% 1.62x
Gymboree 0.02% 1.48x
Zumiez 0.01% 1.23x
Urban Outfitters 0.01% 0.91x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Location attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Candy Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Candy Shoppers audience is modpodgerocksblog.com.

Website Composition Index
modpodgerocksblog.com 6.34% 70.84x
diycandy.com 4.64% 65.23x
deliciousanddiy.com 1.11% 60.60x
flamingotoes.com 1.11% 56.70x
themummyfront.com 2.88% 55.03x
5littlemonsters.com 1.02% 52.97x
simplemadepretty.com 1.69% 51.94x
thenavagepatch.com 2.58% 51.89x
nickishomemadecrafts.com 1.33% 51.78x
dreamalittlebigger.com 1.59% 51.29x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Web attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Candy Shoppers audience is Assorted Topics (Life Hacks, Housekeeping, Health Tips).

Content Affinity Composition Index
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 6.64% 28.68x
Scrapbooking & Home Art Projects 4.74% 27.27x
Cakes & Sweets 0.36% 25.19x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.11% 24.59x
Home Decoration Content Readers 12.89% 23.09x
Coupons & Family 6.20% 22.12x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 21.44% 20.80x
Mommy Bloggers 8.60% 19.81x
Home Decoration - Remodeling & Outdoors 15.43% 19.11x
Sewing, Embroidery & Fabrics 3.42% 18.18x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Candy Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female