Dstillery Audiences

CANDY SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Candy Shoppers Audience

Below you'll find more information about the Candy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Candy Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Candy Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Candy Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 18.63% 20.18x
Online Home Decor Shoppers 15.75% 18.86x
Bargain Shopping Researchers 16.70% 18.63x
Spooky Season Halloween Consumers 23.41% 17.92x
Home Custom Bedroom Decorators 12.43% 17.83x
Custom Home Lighting Shoppers 12.43% 17.83x
Orlando Activities Researchers 13.27% 17.81x
Budget Grocery Shoppers 19.50% 17.53x
Apartment Furniture Shoppers 15.95% 17.46x
Involved Parents 19.63% 17.30x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Interest attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Candy Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Candy Shoppers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.04% 1.43x
Lululemon 0.01% 1.37x
Hollister 0.02% 1.35x
Eddie Bauer 0.01% 1.34x
Zumiez 0.02% 1.30x
LOFT 0.02% 1.29x
J. Crew 0.01% 1.26x
Express 0.02% 1.25x
Chicos 0.02% 1.24x
Mens Wearhouse 0.03% 1.22x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Location attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Candy Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Candy Shoppers audience is dollartree.com.

Website Composition Index
dollartree.com 1.08% 29.81x
partycity.com 10.72% 23.53x
funeral.com 1.39% 22.57x
headcramp.com 1.31% 20.06x
barnesandnoble.com 2.57% 19.98x
theodysseyonline.com 1.39% 18.68x
officedepot.com 1.78% 18.18x
likeswifty.com 1.96% 18.07x
answers.yahoo.com 4.16% 17.28x
cvs.com 3.71% 16.94x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Web attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Candy Shoppers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.09% 30.25x
Custom Gifts 0.05% 17.36x
Fashion & Retail 0.15% 16.54x
Toys Shopping 0.26% 16.06x
Diamonds & Precious Metals 0.05% 14.81x
Women Shoppers 0.32% 12.14x
Party Planning & Invitations 5.14% 12.13x
Food Cluster 0.03% 11.78x
Disease Cluster 0.03% 11.47x
Book Publishers 0.29% 10.94x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Candy Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female