Explore the Candy Shoppers Audience
Below you'll find more information about the Candy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 651.3 thousand unique devices whose actions qualify for the Candy Shoppers audience.
INTERESTS
The Candy Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Candy Shoppers audience is Home and Garden TV Fans.
| Interest | Composition | Index |
| Home and Garden TV Fans | 21.21% | 58.74x |
| Save More Money / Spend Less Money Resolution Intender | 23.09% | 53.42x |
| Home DIY Enthusiasts | 23.26% | 52.51x |
| Recipe Researchers | 15.21% | 51.63x |
| Cooking Show Fans | 13.50% | 51.07x |
| Godiva Chocolate Fans | 18.48% | 50.28x |
| Online Home Decor Shoppers | 22.77% | 48.46x |
| Home Design and Living Publication Readers | 16.51% | 48.09x |
| DIY Upcycle Home Project Planners | 28.40% | 46.12x |
| Gourmet Food & Wine Researchers | 11.17% | 45.39x |
Composition Percentage:
The overlap percentage between the Candy Shoppers audience and the Interest attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
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APPAREL RETAILERS
The Candy Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Candy Shoppers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.04% | 1.78x |
| Buckle | 0.01% | 1.70x |
| Chicos | 0.01% | 1.62x |
| Gymboree | 0.02% | 1.48x |
| Zumiez | 0.01% | 1.23x |
| Urban Outfitters | 0.01% | 0.91x |
Composition Percentage:
The overlap percentage between the Candy Shoppers audience and the Location attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
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WEBSITES
The Candy Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Candy Shoppers audience is modpodgerocksblog.com.
| Website | Composition | Index |
| modpodgerocksblog.com | 6.34% | 70.84x |
| diycandy.com | 4.64% | 65.23x |
| deliciousanddiy.com | 1.11% | 60.60x |
| flamingotoes.com | 1.11% | 56.70x |
| themummyfront.com | 2.88% | 55.03x |
| 5littlemonsters.com | 1.02% | 52.97x |
| simplemadepretty.com | 1.69% | 51.94x |
| thenavagepatch.com | 2.58% | 51.89x |
| nickishomemadecrafts.com | 1.33% | 51.78x |
| dreamalittlebigger.com | 1.59% | 51.29x |
Composition Percentage:
The overlap percentage between the Candy Shoppers audience and the Web attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Candy Shoppers audience is Assorted Topics (Life Hacks, Housekeeping, Health Tips).
| Content Affinity | Composition | Index |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 6.64% | 28.68x |
| Scrapbooking & Home Art Projects | 4.74% | 27.27x |
| Cakes & Sweets | 0.36% | 25.19x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.11% | 24.59x |
| Home Decoration Content Readers | 12.89% | 23.09x |
| Coupons & Family | 6.20% | 22.12x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 21.44% | 20.80x |
| Mommy Bloggers | 8.60% | 19.81x |
| Home Decoration - Remodeling & Outdoors | 15.43% | 19.11x |
| Sewing, Embroidery & Fabrics | 3.42% | 18.18x |
Composition Percentage:
The overlap percentage between the Candy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
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DEMOGRAPHICS
The Candy Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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