Explore the Candy Shoppers Audience
Below you'll find more information about the Candy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Candy Shoppers audience.
INTERESTS
The Candy Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Candy Shoppers audience is Trendy Shoe Shoppers.
| Interest | Composition | Index |
| Trendy Shoe Shoppers | 22.20% | 20.18x |
| Online Home Decor Shoppers | 19.63% | 19.01x |
| Bargain Shopping Researchers | 20.04% | 18.84x |
| Orlando Activities Researchers | 17.48% | 18.49x |
| Home Custom Bedroom Decorators | 16.92% | 18.35x |
| Custom Home Lighting Shoppers | 16.92% | 18.34x |
| Budget Grocery Shoppers | 22.54% | 17.96x |
| Social Workers | 0.86% | 17.94x |
| Nashville Activity Researchers | 17.68% | 17.87x |
| Breast Cancer Fund Raisers | 19.72% | 17.54x |
Composition Percentage:
The overlap percentage between the Candy Shoppers audience and the Interest attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
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APPAREL RETAILERS
The Candy Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Candy Shoppers audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.02% | 1.50x |
| Buckle | 0.02% | 1.43x |
| J. Crew | 0.01% | 1.43x |
| Gap | 0.02% | 1.39x |
| Jos A. Bank Clothiers | 0.02% | 1.38x |
| Hollister | 0.01% | 1.35x |
| Forever 21 | 0.01% | 1.35x |
| Banana Republic | 0.02% | 1.32x |
| Chicos | 0.02% | 1.31x |
| Michael Kors | 0.01% | 1.21x |
Composition Percentage:
The overlap percentage between the Candy Shoppers audience and the Location attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
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WEBSITES
The Candy Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Candy Shoppers audience is dollartree.com.
| Website | Composition | Index |
| dollartree.com | 2.85% | 29.19x |
| crackerbarrel.com | 1.30% | 23.64x |
| scribol.com | 2.02% | 23.35x |
| steinmart.com | 1.05% | 23.15x |
| bk.com | 1.34% | 22.78x |
| funeral.com | 2.28% | 20.52x |
| marthastewartweddings.com | 1.23% | 20.44x |
| topixoffbeat.com | 1.74% | 20.40x |
| traderjoes.com | 1.01% | 20.23x |
| barnesandnoble.com | 6.13% | 20.18x |
Composition Percentage:
The overlap percentage between the Candy Shoppers audience and the Web attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Candy Shoppers audience is Party Suppliers.
| Content Affinity | Composition | Index |
| Party Suppliers | 0.41% | 27.90x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.08% | 21.26x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.09% | 18.35x |
| Custom Gifts | 0.15% | 17.82x |
| Homeschooling | 0.04% | 17.74x |
| Mid-Atlantic Beaches | 0.09% | 17.53x |
| Home Decoration - Crafts & Kids | 0.05% | 17.29x |
| Cub & Girl Scouts | 0.07% | 17.21x |
| Beach & Intimate Wear | 0.05% | 16.65x |
| Tattoos & Costumes | 0.04% | 16.29x |
Composition Percentage:
The overlap percentage between the Candy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
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DEMOGRAPHICS
The Candy Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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