Dstillery Audiences

CANDY SHOPPERS

Audience Size: 1.1 Million Devices

Explore the Candy Shoppers Audience

Below you'll find more information about the Candy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Candy Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Candy Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Candy Shoppers audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 23.36% 55.75x
Home DIY Enthusiasts 24.70% 48.67x
Recipe Researchers 17.01% 48.46x
Save More Money / Spend Less Money Resolution Intender 25.39% 48.07x
Godiva Chocolate Fans 20.76% 47.42x
Cooking Show Fans 14.63% 46.53x
DIY Upcycle Home Project Planners 28.22% 46.15x
Online Home Decor Shoppers 23.88% 45.16x
Home Design and Living Publication Readers 17.45% 43.28x
Home Kitchen Chefs 16.25% 42.97x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Interest attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Candy Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Candy Shoppers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.54x
Maurices 0.04% 1.53x
Gymboree 0.02% 1.47x
Zumiez 0.01% 1.41x
Mens Wearhouse 0.01% 1.18x
Old Navy 0.01% 0.82x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Location attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Candy Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Candy Shoppers audience is modpodgerocksblog.com.

Website Composition Index
modpodgerocksblog.com 6.02% 70.08x
diycandy.com 4.50% 65.79x
deliciousanddiy.com 1.04% 59.33x
flamingotoes.com 1.10% 57.80x
themummyfront.com 2.74% 53.46x
nickishomemadecrafts.com 1.29% 52.07x
desertblossomcrafts.com 1.65% 50.98x
dreamalittlebigger.com 1.54% 50.80x
pointedkitchen.com 1.60% 50.53x
thecraftyblogstalker.com 1.82% 50.23x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Web attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Candy Shoppers audience is Assorted Topics (Life Hacks, Housekeeping, Health Tips).

Content Affinity Composition Index
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.52% 28.83x
Cakes & Sweets 0.43% 26.83x
Scrapbooking & Home Art Projects 5.26% 26.67x
Home Decoration Content Readers 15.23% 23.82x
Coupons & Family 7.03% 21.55x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 23.90% 20.72x
Mommy Bloggers 9.30% 19.79x
Home Decoration - Remodeling & Outdoors 17.62% 19.79x
Sewing, Embroidery & Fabrics 3.83% 19.44x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.11% 19.18x
Composition Percentage: The overlap percentage between the Candy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Candy Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Candy Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female