Dstillery Audiences

CANNABIS NEWS READERS

Audience Size: 3.1 Million Devices

Explore the Cannabis News Readers Audience

Below you'll find more information about the Cannabis News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Cannabis News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Cannabis News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cannabis News Readers audience is Online Investors.

Interest Composition Index
Online Investors 29.78% 17.67x
Finance Continuing Education Researchers 23.12% 17.46x
Personal Stock Portfolio Managers 18.14% 15.43x
Financial Investors 25.77% 14.60x
Telemedicine Content Readers 11.24% 14.30x
Executive Travelers 14.21% 13.76x
Crypto Market Investors 22.55% 13.50x
Small Business COVID-19 Relief Researchers 11.52% 12.98x
Koi Pond Enthusiasts 20.97% 12.25x
Home Brewing Enthusiasts 16.79% 12.13x
Composition Percentage: The overlap percentage between the Cannabis News Readers audience and the Interest attribute.
Index: A comparison of the Cannabis News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cannabis News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cannabis News Readers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.06x
Composition Percentage: The overlap percentage between the Cannabis News Readers audience and the Location attribute.
Index: A comparison of the Cannabis News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cannabis News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cannabis News Readers audience is stockhouse.com.

Website Composition Index
stockhouse.com 1.95% 34.77x
investorshub.advfn.com 3.39% 29.36x
thefly.com 1.41% 28.01x
globenewswire.com 1.28% 26.76x
baystreet.ca 1.28% 26.01x
advfn.com 2.68% 24.47x
pulse2.com 1.88% 23.53x
marketrealist.com 9.10% 21.68x
marketbeat.com 3.34% 21.47x
stocknews.com 2.78% 20.90x
Composition Percentage: The overlap percentage between the Cannabis News Readers audience and the Web attribute.
Index: A comparison of the Cannabis News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cannabis News Readers audience is Marijuana.

Content Affinity Composition Index
Marijuana 0.08% 27.88x
Mining & Natural Resources 0.34% 20.37x
Business News & Information Readers 0.48% 15.33x
Professional Audio Visual 0.04% 15.10x
Canadian Construction & Renovation Research Cluster 0.03% 13.48x
Institutional Investing 0.08% 12.98x
Oil & Energy 0.30% 11.62x
Toronto Tourism 0.17% 10.53x
Yard Structures 0.09% 10.38x
Quebec Hunting & Outdoors Cluster 0.16% 10.16x
Composition Percentage: The overlap percentage between the Cannabis News Readers audience and the Content Affinity attribute.
Index: A comparison of the Cannabis News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cannabis News Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male