Dstillery Audiences

CANNABIS NEWS READERS

Audience Size: 3.5 Million Devices

Explore the Cannabis News Readers Audience

Below you'll find more information about the Cannabis News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Cannabis News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Cannabis News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cannabis News Readers audience is Online Investors.

Interest Composition Index
Online Investors 24.07% 14.82x
Finance Continuing Education Researchers 21.95% 13.73x
Product Manuals Researchers 14.71% 12.61x
Metal Detecting Enthusiasts 17.61% 12.40x
Personal Stock Portfolio Managers 17.22% 12.33x
Home Brewing Enthusiasts 13.97% 11.89x
Financial Investors 24.16% 11.71x
Off the Grid Living Enthusiasts 13.82% 11.70x
Koi Pond Enthusiasts 25.21% 11.58x
CBD Oils Shoppers 26.75% 11.26x
Composition Percentage: The overlap percentage between the Cannabis News Readers audience and the Interest attribute.
Index: A comparison of the Cannabis News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cannabis News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cannabis News Readers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.22x
Mens Wearhouse 0.01% 1.19x
Carhartt 0.16% 1.18x
Maurices 0.02% 1.17x
Old Navy 0.02% 1.12x
American Eagle Outfitters 0.01% 1.10x
Express 0.01% 1.09x
Victoria's Secret 0.02% 1.07x
Journeys 0.01% 0.90x
The Childrens Place 0.01% 0.88x
Composition Percentage: The overlap percentage between the Cannabis News Readers audience and the Location attribute.
Index: A comparison of the Cannabis News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cannabis News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cannabis News Readers audience is stockhouse.com.

Website Composition Index
stockhouse.com 1.71% 28.43x
investorshub.advfn.com 2.50% 22.84x
thefly.com 1.76% 21.12x
advfn.com 1.80% 20.78x
globenewswire.com 4.44% 20.72x
stockinvest.us 2.58% 18.67x
bnnbloomberg.ca 3.13% 18.62x
stocknews.com 1.81% 18.05x
marketrealist.com 7.81% 17.55x
lcbo.com 1.67% 17.55x
Composition Percentage: The overlap percentage between the Cannabis News Readers audience and the Web attribute.
Index: A comparison of the Cannabis News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cannabis News Readers audience is Marijuana.

Content Affinity Composition Index
Marijuana 0.41% 21.28x
Mining & Natural Resources 0.36% 12.33x
Canadian Seniors Real Estate Research Cluster 0.25% 11.78x
Canadian Real Estate Researcher Cluster 0.54% 10.41x
Business News & Information Readers 1.92% 10.12x
Canada Tax and Finance Research Cluster 1.23% 9.77x
Cigars 0.07% 9.62x
Drawing & Animation 0.02% 9.57x
Sports - Golf, Hunting, Fishing 0.09% 9.25x
Canada Job Seekers Cluster 0.24% 9.16x
Composition Percentage: The overlap percentage between the Cannabis News Readers audience and the Content Affinity attribute.
Index: A comparison of the Cannabis News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cannabis News Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male