Dstillery Audiences

CANNABIS NEWS READERS

Audience Size: 4 Million Devices

Explore the Cannabis News Readers Audience

Below you'll find more information about the Cannabis News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Cannabis News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Cannabis News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cannabis News Readers audience is Online Investors.

Interest Composition Index
Online Investors 22.96% 14.48x
Finance Continuing Education Researchers 20.61% 14.34x
Product Manuals Researchers 21.36% 14.20x
Personal Stock Portfolio Managers 17.73% 14.00x
Metal Detecting Enthusiasts 22.83% 13.99x
CBD Oils Shoppers 24.68% 13.82x
Koi Pond Enthusiasts 23.58% 13.67x
Off the Grid Living Enthusiasts 19.54% 13.11x
Financial Investors 22.90% 12.94x
Home Brewing Enthusiasts 19.09% 12.87x
Composition Percentage: The overlap percentage between the Cannabis News Readers audience and the Interest attribute.
Index: A comparison of the Cannabis News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cannabis News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cannabis News Readers audience is Carhartt.

Location Composition Index
Carhartt 0.15% 1.15x
Composition Percentage: The overlap percentage between the Cannabis News Readers audience and the Location attribute.
Index: A comparison of the Cannabis News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cannabis News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cannabis News Readers audience is cannabisbusinesstimes.com.

Website Composition Index
cannabisbusinesstimes.com 1.33% 41.47x
keytocannabis.com 1.64% 33.21x
stockhouse.com 2.03% 29.61x
marketbeat.com 1.34% 28.75x
baystreet.ca 1.17% 27.01x
investorshub.advfn.com 3.12% 23.56x
globenewswire.com 8.12% 20.68x
thefly.com 1.37% 20.14x
rareseeds.com 1.07% 19.92x
advfn.com 2.34% 19.73x
Composition Percentage: The overlap percentage between the Cannabis News Readers audience and the Web attribute.
Index: A comparison of the Cannabis News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cannabis News Readers audience is Marijuana.

Content Affinity Composition Index
Marijuana 1.17% 32.00x
Canadian Seniors Real Estate Research Cluster 0.60% 16.32x
Mining & Natural Resources 0.30% 16.04x
Canadian Construction & Renovation Research Cluster 0.20% 13.63x
Canada Tax and Finance Research Cluster 2.02% 13.11x
Custom T-Shirts 0.02% 13.05x
Canadian Real Estate Researcher Cluster 0.88% 12.98x
Discount Shopping 0.35% 12.24x
Business News & Information Readers 3.74% 12.17x
Survey Websites 0.02% 11.65x
Composition Percentage: The overlap percentage between the Cannabis News Readers audience and the Content Affinity attribute.
Index: A comparison of the Cannabis News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cannabis News Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male