Dstillery Audiences

CANOEING AND KAYAKING ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Canoeing and Kayaking Enthusiasts Audience

Below you'll find more information about the Canoeing and Kayaking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Canoeing and Kayaking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Canoeing and Kayaking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canoeing and Kayaking Enthusiasts audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 36.34% 35.93x
Ski and Snowboard Apparel Shoppers 25.24% 27.41x
Snow Removal Researchers 24.41% 27.09x
New England Patriots Fans 22.06% 26.62x
Boston Trip Planners 21.80% 26.26x
Sporting Goods Shoppers 24.02% 26.20x
Cape Cod News Readers 25.34% 25.93x
Camping Enthusiasts 23.96% 25.76x
Ski House Second Home Owners 21.70% 24.81x
Power Tools Shoppers 22.28% 24.22x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canoeing and Kayaking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canoeing and Kayaking Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.03% 3.07x
Ralph Lauren 0.04% 2.24x
Bonobos 0.11% 1.86x
Talbots 0.07% 1.56x
Carhartt 0.01% 1.53x
Supreme 0.02% 1.48x
The North Face 0.03% 1.45x
Jos A. Bank Clothiers 0.42% 1.44x
REI 0.02% 1.39x
Armani 0.06% 1.33x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Location attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canoeing and Kayaking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canoeing and Kayaking Enthusiasts audience is nhmagazine.com.

Website Composition Index
nhmagazine.com 2.18% 54.21x
rapidmedia.com 1.33% 51.45x
maine.gov 1.24% 43.77x
mainetoday.com 2.52% 42.27x
massrealty.com 1.03% 41.94x
yakangler.com 1.12% 40.58x
hannaford.com 1.13% 40.14x
bernieandphyls.com 1.71% 39.39x
beangroup.com 1.31% 39.08x
patriot-place.com 1.63% 38.86x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Web attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canoeing and Kayaking Enthusiasts audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.04% 21.29x
Rural Living 0.19% 19.96x
New Hampshire News 7.88% 19.94x
Maine Cluster 9.88% 19.24x
Winter Sports & Gear 3.46% 18.75x
Home Improvement Contractor 1.99% 18.70x
Handyman Tools 0.03% 17.54x
Backpacking 8.36% 16.49x
Online Games 3.19% 16.46x
Vermont Cluster 4.35% 16.27x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canoeing and Kayaking Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male