Dstillery Audiences

CANOEING AND KAYAKING ENTHUSIASTS

Audience Size: 4.7 Million Devices

Explore the Canoeing and Kayaking Enthusiasts Audience

Below you'll find more information about the Canoeing and Kayaking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Canoeing and Kayaking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Canoeing and Kayaking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canoeing and Kayaking Enthusiasts audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 34.99% 19.07x
Snow Removal Researchers 26.42% 15.28x
Cape Cod News Readers 29.65% 14.90x
Ski and Snowboard Apparel Shoppers 26.05% 14.25x
Home Brewing Enthusiasts 24.48% 13.97x
Bird Watching Enthusiasts 22.20% 13.92x
Camping Enthusiasts 26.07% 13.87x
Power Tools Shoppers 24.05% 13.66x
Craft Beer Enthusiasts 23.36% 13.32x
Waterfront Vacationers 23.66% 13.26x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canoeing and Kayaking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canoeing and Kayaking Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.72x
REI 0.01% 1.61x
The North Face 0.02% 1.48x
Armani 0.02% 1.44x
Talbots 0.03% 1.43x
Ralph Lauren 0.02% 1.43x
J. Crew 0.04% 1.26x
American Apparel 0.02% 1.26x
Ann Taylor 0.01% 1.24x
Brooks Brothers 0.03% 1.23x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Location attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canoeing and Kayaking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canoeing and Kayaking Enthusiasts audience is nhmagazine.com.

Website Composition Index
nhmagazine.com 1.41% 46.74x
mainetoday.com 1.15% 41.96x
zoonewengland.org 1.63% 38.62x
bernieandphyls.com 1.13% 37.73x
bochcenter.org 1.41% 34.86x
jordans.com 1.98% 34.25x
visitportland.com 1.03% 33.01x
adirondackdailyenterprise.com 1.42% 31.32x
newburyportnews.com 1.72% 29.62x
visitrhodeisland.com 1.41% 29.34x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Web attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canoeing and Kayaking Enthusiasts audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 5.76% 14.22x
Maine Cluster 8.20% 13.58x
Sports - Skiing, Snowboarding 0.01% 13.40x
ISPs & Local Services 0.02% 12.88x
Rural Living 0.06% 12.79x
Home Improvement Contractor 0.43% 12.48x
Upstate New York State Athletics 0.17% 12.31x
Vermont Cluster 2.79% 11.75x
Handyman Tools 0.01% 11.60x
Fishing 4.12% 11.54x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canoeing and Kayaking Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male