Dstillery Audiences

CANOEING AND KAYAKING ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Canoeing and Kayaking Enthusiasts Audience

Below you'll find more information about the Canoeing and Kayaking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Canoeing and Kayaking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Canoeing and Kayaking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canoeing and Kayaking Enthusiasts audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 37.46% 18.18x
Sporting Goods Shoppers 26.45% 16.15x
Ski House Second Home Owners 24.10% 15.02x
Camping Enthusiasts 27.91% 15.00x
Boston Trip Planners 23.63% 14.72x
Outdoors Enthusiasts 28.29% 14.56x
Sailing Enthusiasts 23.80% 14.33x
Spa and Pool Owners 23.21% 14.12x
First Aid Researchers 25.11% 14.09x
Ski and Snowboard Apparel Shoppers 8.11% 14.05x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canoeing and Kayaking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canoeing and Kayaking Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 3.76x
Uniqlo 0.02% 1.88x
Abercrombie & Fitch 0.02% 1.48x
Kate Spade 0.02% 1.32x
REI 0.02% 1.31x
Talbots 0.04% 1.25x
Eddie Bauer 0.01% 1.23x
Lululemon 0.04% 1.20x
Saint Laurent Paris 0.01% 1.19x
Ann Taylor 0.02% 1.19x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Location attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canoeing and Kayaking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canoeing and Kayaking Enthusiasts audience is necn.com.

Website Composition Index
necn.com 4.88% 61.07x
wickedlocal.com 9.67% 56.44x
bostonmagazine.com 10.33% 52.16x
boston-discovery-guide.com 4.80% 51.54x
massaudubon.org 3.73% 48.77x
ems.com 7.72% 48.47x
fox25boston.com 3.75% 48.13x
eagletribune.com 6.64% 42.60x
telegram.com 3.91% 42.12x
wmtw.com 4.01% 41.28x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Web attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canoeing and Kayaking Enthusiasts audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 7.34% 17.00x
Rural Living 0.26% 16.42x
Maine Cluster 8.80% 15.85x
Winter Sports & Gear 3.46% 15.09x
Sports - Skiing, Snowboarding 0.06% 14.97x
Fishing 9.10% 14.45x
Home Improvement Contractor 3.43% 13.92x
Vermont Cluster 4.15% 13.31x
Online Games 2.90% 13.19x
Rhode Island Cluster 3.76% 12.56x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canoeing and Kayaking Enthusiasts audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999