Dstillery Audiences

CANOEING AND KAYAKING ENTHUSIASTS

Audience Size: 3.9 Million Devices

Explore the Canoeing and Kayaking Enthusiasts Audience

Below you'll find more information about the Canoeing and Kayaking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Canoeing and Kayaking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Canoeing and Kayaking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canoeing and Kayaking Enthusiasts audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 30.73% 21.52x
Cape Cod News Readers 24.92% 17.53x
Snow Removal Researchers 23.64% 16.01x
School Closings Updates Readers 8.31% 15.16x
Ski and Snowboard Apparel Shoppers 22.18% 15.08x
Home Brewing Enthusiasts 21.42% 14.65x
Camping Enthusiasts 22.19% 14.38x
Boston Trip Planners 18.04% 14.29x
Bird Watching Enthusiasts 18.50% 14.10x
Craft Beer Enthusiasts 21.18% 13.97x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canoeing and Kayaking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canoeing and Kayaking Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.13% 1.24x
Mens Wearhouse 0.01% 0.84x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Location attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canoeing and Kayaking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canoeing and Kayaking Enthusiasts audience is nhmagazine.com.

Website Composition Index
nhmagazine.com 1.72% 45.00x
zoonewengland.org 1.57% 39.06x
bochcenter.org 1.22% 37.80x
jordans.com 1.68% 36.63x
bostonusa.com 1.25% 31.29x
visitrhodeisland.com 1.24% 31.09x
ems.com 3.93% 30.61x
onthewater.com 2.14% 29.52x
adirondackdailyenterprise.com 1.75% 29.37x
masssave.com 1.22% 29.35x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Web attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canoeing and Kayaking Enthusiasts audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.03% 16.86x
New Hampshire News 7.58% 15.87x
Maine Cluster 10.76% 15.37x
Upstate New York State Athletics 0.15% 14.10x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.07% 13.23x
Home Improvement Contractor 0.10% 13.01x
Winter Sports & Gear 1.55% 12.65x
Fishing 3.65% 12.57x
New England & Ivy League Sports 1.91% 12.55x
Vermont Cluster 3.16% 12.48x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canoeing and Kayaking Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male