Dstillery Audiences

CANOEING AND KAYAKING ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Canoeing and Kayaking Enthusiasts Audience

Below you'll find more information about the Canoeing and Kayaking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Canoeing and Kayaking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Canoeing and Kayaking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canoeing and Kayaking Enthusiasts audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 10.97% 18.86x
Vermont Trip Planners 23.10% 18.48x
Boston Trip Planners 14.73% 18.36x
Cape Cod News Readers 16.15% 17.92x
Waterfront Vacationers 26.33% 17.84x
Home Exterior Design Enthusiasts 6.70% 15.27x
Home Coffee Makers 7.36% 15.16x
Work Hard, Play Hard Travelers 8.99% 14.58x
Preppy Clothing Shoppers 16.72% 14.44x
Snow Removal Researchers 19.17% 14.31x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canoeing and Kayaking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canoeing and Kayaking Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.02% 7.89x
Patagonia 0.01% 2.20x
Jos A. Bank Clothiers 0.01% 1.64x
Dressbarn 0.02% 1.55x
Gap 0.01% 1.49x
Zumiez 0.04% 1.46x
LOFT 0.02% 1.37x
J. Crew 0.01% 1.34x
H&M 0.02% 1.24x
Victoria's Secret 0.02% 1.20x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Location attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canoeing and Kayaking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canoeing and Kayaking Enthusiasts audience is nhmagazine.com.

Website Composition Index
nhmagazine.com 1.96% 57.24x
adirondackdailyenterprise.com 1.20% 42.31x
zoonewengland.org 1.69% 37.67x
maine.gov 1.20% 33.34x
wabi.tv 4.02% 31.24x
sunjournal.com 4.01% 31.15x
newburyportnews.com 1.56% 28.86x
centralmaine.com 3.39% 28.62x
newscentermaine.com 10.58% 25.55x
manchesterinklink.com 1.26% 25.44x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Web attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canoeing and Kayaking Enthusiasts audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 4.82% 13.88x
Maine Cluster 10.70% 13.15x
Lacrosse College Athletics 0.10% 9.49x
New England Universities 0.47% 8.87x
Beer, Wine & Alcohol 0.28% 8.73x
Fishing 1.46% 8.57x
Vermont Cluster 1.34% 8.46x
Winter Sports & Gear 0.06% 7.33x
New England & Ivy League Sports 0.33% 6.87x
Bird Watching 0.02% 6.69x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canoeing and Kayaking Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female