Dstillery Audiences

CANOEING AND KAYAKING ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Canoeing and Kayaking Enthusiasts Audience

Below you'll find more information about the Canoeing and Kayaking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Canoeing and Kayaking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Canoeing and Kayaking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canoeing and Kayaking Enthusiasts audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 35.82% 36.28x
Sporting Goods Shoppers 24.54% 27.41x
Snow Removal Researchers 24.61% 27.40x
Ski and Snowboard Apparel Shoppers 26.33% 27.14x
Camping Enthusiasts 25.57% 27.07x
Boston Trip Planners 22.30% 26.81x
New England Patriots Fans 21.84% 26.43x
Cape Cod News Readers 23.84% 26.38x
Vacation Rental Accommodation Researchers 22.28% 25.45x
Ski House Second Home Owners 23.30% 25.14x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canoeing and Kayaking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canoeing and Kayaking Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.02% 3.82x
Ann Taylor 0.02% 1.83x
Bonobos 0.05% 1.80x
Talbots 0.05% 1.53x
Uniqlo 0.01% 1.44x
J. Crew 0.03% 1.42x
Patagonia 0.02% 1.36x
The North Face 0.02% 1.35x
Kate Spade 0.01% 1.34x
REI 0.02% 1.31x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Location attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canoeing and Kayaking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canoeing and Kayaking Enthusiasts audience is nhmagazine.com.

Website Composition Index
nhmagazine.com 2.64% 82.83x
rapidmedia.com 1.66% 80.01x
yakangler.com 1.04% 66.89x
mainetoday.com 2.67% 64.47x
massrealty.com 1.20% 61.83x
zoonewengland.org 2.25% 60.66x
maine.gov 1.48% 60.29x
patriot-place.com 1.64% 60.19x
beangroup.com 1.27% 60.05x
brettonwoods.com 1.12% 59.89x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Web attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canoeing and Kayaking Enthusiasts audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.04% 21.44x
New Hampshire News 7.61% 20.90x
Rural Living 0.19% 19.81x
Home Improvement Contractor 2.16% 18.74x
Maine Cluster 9.41% 18.57x
Winter Sports & Gear 3.58% 17.76x
Handyman Tools 0.04% 17.45x
Online Games 3.05% 16.88x
Fishing 7.37% 16.78x
Backpacking 9.11% 16.73x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canoeing and Kayaking Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male