Dstillery Audiences

CANOEING AND KAYAKING ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Canoeing and Kayaking Enthusiasts Audience

Below you'll find more information about the Canoeing and Kayaking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Canoeing and Kayaking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Canoeing and Kayaking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canoeing and Kayaking Enthusiasts audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 35.78% 18.45x
Sporting Goods Shoppers 24.24% 15.56x
Camping Enthusiasts 25.77% 15.01x
Snow Removal Researchers 24.41% 14.73x
Boston Trip Planners 21.65% 14.50x
Ski House Second Home Owners 21.97% 14.42x
Outdoors Enthusiasts 26.28% 14.24x
Ski and Snowboard Apparel Shoppers 26.02% 14.17x
Sailing Enthusiasts 22.05% 14.06x
Spa and Pool Owners 20.79% 13.79x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canoeing and Kayaking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canoeing and Kayaking Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.02% 4.67x
Ralph Lauren 0.02% 2.23x
REI 0.03% 1.79x
J. Crew 0.05% 1.68x
Abercrombie & Fitch 0.03% 1.57x
Talbots 0.07% 1.57x
Uniqlo 0.02% 1.38x
Express Outlets 0.00% 1.30x
Patagonia 0.01% 1.30x
Supreme 0.00% 1.27x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Location attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canoeing and Kayaking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canoeing and Kayaking Enthusiasts audience is rapidmedia.com.

Website Composition Index
rapidmedia.com 1.98% 69.17x
nhmagazine.com 2.99% 67.86x
mainetoday.com 2.69% 57.06x
beangroup.com 1.16% 55.56x
zoonewengland.org 2.13% 53.94x
bernieandphyls.com 1.54% 53.64x
patriot-place.com 1.47% 53.14x
jordans.com 2.96% 49.81x
cardis.com 1.27% 49.17x
massrealty.com 1.29% 48.48x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Web attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canoeing and Kayaking Enthusiasts audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 7.30% 17.08x
Maine Cluster 8.63% 15.45x
Rural Living 0.25% 15.23x
Sports - Skiing, Snowboarding 0.05% 15.00x
Fishing 8.23% 14.08x
Home Improvement Contractor 2.96% 13.73x
Winter Sports & Gear 3.71% 13.44x
Online Games 2.80% 13.15x
Vermont Cluster 4.03% 12.90x
Rhode Island Cluster 3.73% 12.45x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canoeing and Kayaking Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male