Explore the Canoeing and Kayaking Enthusiasts Audience
Below you'll find more information about the Canoeing and Kayaking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Canoeing and Kayaking Enthusiasts audience.
INTERESTS
The Canoeing and Kayaking Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canoeing and Kayaking Enthusiasts audience is Vermont Trip Planners.
| Interest | Composition | Index |
| Vermont Trip Planners | 37.46% | 18.18x |
| Sporting Goods Shoppers | 26.45% | 16.15x |
| Ski House Second Home Owners | 24.10% | 15.02x |
| Camping Enthusiasts | 27.91% | 15.00x |
| Boston Trip Planners | 23.63% | 14.72x |
| Outdoors Enthusiasts | 28.29% | 14.56x |
| Sailing Enthusiasts | 23.80% | 14.33x |
| Spa and Pool Owners | 23.21% | 14.12x |
| First Aid Researchers | 25.11% | 14.09x |
| Ski and Snowboard Apparel Shoppers | 8.11% | 14.05x |
Composition Percentage:
The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Canoeing and Kayaking Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canoeing and Kayaking Enthusiasts audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 3.76x |
| Uniqlo | 0.02% | 1.88x |
| Abercrombie & Fitch | 0.02% | 1.48x |
| Kate Spade | 0.02% | 1.32x |
| REI | 0.02% | 1.31x |
| Talbots | 0.04% | 1.25x |
| Eddie Bauer | 0.01% | 1.23x |
| Lululemon | 0.04% | 1.20x |
| Saint Laurent Paris | 0.01% | 1.19x |
| Ann Taylor | 0.02% | 1.19x |
Composition Percentage:
The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Location attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
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WEBSITES
The Canoeing and Kayaking Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canoeing and Kayaking Enthusiasts audience is necn.com.
| Website | Composition | Index |
| necn.com | 4.88% | 61.07x |
| wickedlocal.com | 9.67% | 56.44x |
| bostonmagazine.com | 10.33% | 52.16x |
| boston-discovery-guide.com | 4.80% | 51.54x |
| massaudubon.org | 3.73% | 48.77x |
| ems.com | 7.72% | 48.47x |
| fox25boston.com | 3.75% | 48.13x |
| eagletribune.com | 6.64% | 42.60x |
| telegram.com | 3.91% | 42.12x |
| wmtw.com | 4.01% | 41.28x |
Composition Percentage:
The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Web attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canoeing and Kayaking Enthusiasts audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 7.34% | 17.00x |
| Rural Living | 0.26% | 16.42x |
| Maine Cluster | 8.80% | 15.85x |
| Winter Sports & Gear | 3.46% | 15.09x |
| Sports - Skiing, Snowboarding | 0.06% | 14.97x |
| Fishing | 9.10% | 14.45x |
| Home Improvement Contractor | 3.43% | 13.92x |
| Vermont Cluster | 4.15% | 13.31x |
| Online Games | 2.90% | 13.19x |
| Rhode Island Cluster | 3.76% | 12.56x |
Composition Percentage:
The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Canoeing and Kayaking Enthusiasts audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999
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