Dstillery Audiences

CANOEING AND KAYAKING ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Canoeing and Kayaking Enthusiasts Audience

Below you'll find more information about the Canoeing and Kayaking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Canoeing and Kayaking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Canoeing and Kayaking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canoeing and Kayaking Enthusiasts audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 35.28% 19.83x
Sporting Goods Shoppers 23.94% 16.24x
Snow Removal Researchers 24.05% 15.49x
Boston Trip Planners 20.70% 15.41x
Camping Enthusiasts 27.23% 15.36x
Ski and Snowboard Apparel Shoppers 26.81% 14.95x
Ski House Second Home Owners 22.49% 14.89x
New England Patriots Fans 21.86% 14.45x
Vacation Rental Accommodation Researchers 24.87% 14.45x
Sailing Enthusiasts 21.94% 14.40x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canoeing and Kayaking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canoeing and Kayaking Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.03% 5.04x
Uniqlo 0.03% 2.21x
Ralph Lauren 0.02% 1.94x
Ann Taylor 0.03% 1.62x
Express Outlets 0.01% 1.61x
Urban Outfitters 0.08% 1.52x
Patagonia 0.02% 1.43x
The North Face 0.03% 1.41x
REI 0.03% 1.41x
Talbots 0.07% 1.39x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Location attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canoeing and Kayaking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canoeing and Kayaking Enthusiasts audience is nhmagazine.com.

Website Composition Index
nhmagazine.com 2.56% 59.44x
rapidmedia.com 1.73% 58.95x
mainetoday.com 2.27% 50.82x
zoonewengland.org 1.84% 49.76x
beangroup.com 1.02% 48.34x
bernieandphyls.com 1.43% 46.28x
patriot-place.com 1.38% 46.06x
massrealty.com 1.13% 44.98x
bochcenter.org 1.78% 43.96x
visitportland.com 1.16% 42.68x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Web attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canoeing and Kayaking Enthusiasts audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 6.89% 18.10x
Sports - Skiing, Snowboarding 0.05% 17.10x
Rural Living 0.21% 16.55x
Maine Cluster 8.50% 15.95x
Home Improvement Contractor 2.35% 15.21x
Fishing 7.12% 14.45x
Winter Sports & Gear 3.69% 13.70x
Online Games 2.76% 13.52x
Vermont Cluster 3.99% 13.42x
Backpacking 9.07% 13.42x
Composition Percentage: The overlap percentage between the Canoeing and Kayaking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Canoeing and Kayaking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canoeing and Kayaking Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male