Dstillery Audiences

CAR BUYERS

Audience Size: 1.9 Million Devices

Explore the Car Buyers Audience

Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Car Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 68.63% 65.32x
Automotive News Readers 51.15% 57.19x
Auto Repair Researchers 72.54% 54.96x
In-Market Car Shoppers 63.58% 45.10x
Audi Vehicle Shoppers 51.95% 44.44x
BMW Vehicle Shoppers 47.11% 43.23x
Ford Mustang Enthusiasts 56.83% 42.53x
Car Collector Enthusiasts 54.24% 42.47x
Subaru Vehicle Shoppers 45.18% 41.38x
Motorcycle Enthusiasts 55.07% 40.71x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Buyers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.40x
Journeys 0.02% 1.36x
Aeropostale 0.01% 1.34x
Mens Wearhouse 0.02% 1.33x
Maurices 0.02% 1.30x
Carhartt 0.22% 1.27x
Express 0.01% 1.24x
White House Black Market 0.01% 1.21x
Victoria's Secret 0.02% 1.19x
Old Navy 0.02% 1.06x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Buyers audience is engineswapdepot.com.

Website Composition Index
engineswapdepot.com 1.39% 52.17x
motorweek.org 1.03% 46.64x
drivingline.com 3.80% 45.69x
fordauthority.com 1.35% 44.91x
miata.net 1.02% 42.64x
corvettemods.com 1.04% 41.87x
gmauthority.com 10.89% 41.68x
autonews.com 1.71% 41.40x
erepairables.com 1.35% 40.64x
lowmileageparts.com 1.28% 40.62x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Buyers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 5.27% 35.14x
Car Keys, Locks & Remotes 5.20% 33.88x
Motorsport Equipment 8.90% 30.84x
Auto Body Upkeep & Repair Researchers 3.10% 30.08x
Motorcycle Racing Researchers 1.85% 28.85x
Trucking 10.29% 28.50x
Auto Tires & Parts Repair Researchers 1.74% 28.41x
Motorsports 2.04% 26.15x
Auctions & Repossessions 0.69% 25.08x
Trucks 2.48% 24.74x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male