Dstillery Audiences

CAR BUYERS

Audience Size: 3.3 Million Devices

Explore the Car Buyers Audience

Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Car Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 70.61% 46.29x
Auto Repair Researchers 70.52% 42.85x
Automotive News Readers 53.02% 37.55x
In-Market Car Shoppers 61.90% 36.07x
Ford Mustang Enthusiasts 56.19% 34.27x
Audi Vehicle Shoppers 51.15% 33.36x
Car Collector Enthusiasts 54.51% 32.95x
Motorcycle Enthusiasts 53.26% 31.68x
Subaru Vehicle Shoppers 44.96% 31.47x
BMW Vehicle Shoppers 46.49% 31.36x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Buyers audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.75x
Banana Republic 0.01% 1.58x
Journeys 0.01% 1.43x
Victoria's Secret 0.01% 1.32x
Maurices 0.02% 1.27x
Lane Bryant 0.01% 1.26x
Carhartt 0.20% 1.22x
Mens Wearhouse 0.02% 1.21x
The Childrens Place 0.01% 1.11x
Old Navy 0.01% 1.04x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Buyers audience is engineswapdepot.com.

Website Composition Index
engineswapdepot.com 1.72% 58.28x
goapr.com 1.01% 53.12x
motorweek.org 1.33% 51.95x
dieselworldmag.com 1.25% 51.72x
evasivemotorsports.com 1.03% 50.84x
drivingline.com 4.91% 49.76x
fordauthority.com 1.53% 48.09x
myclassicgarage.com 1.04% 47.83x
monstertransmission.com 1.00% 46.75x
autonews.com 2.07% 46.46x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Buyers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 5.35% 31.09x
Car Keys, Locks & Remotes 6.20% 28.05x
Motorsport Equipment 8.72% 27.31x
Motorcycle Racing Researchers 1.63% 27.30x
Texas Off-Roading 0.10% 27.20x
Trucking 10.36% 25.95x
Auto Body Upkeep & Repair Researchers 3.58% 25.92x
General Interest 0.15% 25.31x
Auto Tires & Parts Repair Researchers 2.12% 24.55x
Motorsports 2.30% 24.20x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male