Dstillery Audiences

CAR BUYERS

Audience Size: 1.5 Million Devices

Explore the Car Buyers Audience

Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Car Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 81.90% 72.91x
Car Collector Enthusiasts 76.50% 69.82x
Auto Show Enthusiasts 70.55% 68.70x
Automotive Safety Researchers 63.15% 66.58x
Automotive News Readers 58.06% 65.08x
BMW Vehicle Shoppers 45.06% 46.67x
Corvette Enthusiasts 53.31% 38.25x
Audi Vehicle Shoppers 26.53% 36.92x
Tesla Enthusiasts 41.79% 36.75x
Ford Mustang Enthusiasts 40.58% 35.78x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Buyers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.58x
The Childrens Place 0.01% 1.47x
Gap 0.01% 1.37x
White House Black Market 0.02% 1.36x
Chicos 0.02% 1.32x
Michael Kors 0.01% 1.25x
Buckle 0.02% 1.18x
LOFT 0.01% 1.14x
Lululemon 0.01% 1.13x
H&M 0.02% 1.12x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Buyers audience is hotrod.com.

Website Composition Index
hotrod.com 2.19% 62.42x
corvetteblogger.com 8.39% 60.10x
autoweek.com 15.76% 58.89x
motorsportmagazine.com 1.88% 58.17x
f1i.com 2.13% 57.73x
fordauthority.com 3.58% 56.23x
fordmuscle.com 2.84% 55.12x
motorious.com 15.91% 53.07x
procharger.com 1.20% 52.22x
topgear.com 2.38% 51.93x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Buyers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.00% 42.67x
Motorcycle Racing Researchers 3.44% 30.28x
Car Keys, Locks & Remotes 0.10% 29.28x
Assorted Topics (Power Trains, Drones, Web Design) 0.18% 27.97x
Motorsport Equipment 3.27% 25.35x
Motorsports 0.51% 25.05x
Assorted Topics (Auto, Hobbies, Viral Media) 69.17% 21.87x
Trucking 1.65% 21.55x
Watches Retail 0.80% 20.93x
Motorcycles & Snowmobiles 15.48% 19.85x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male