Dstillery Audiences

CAR BUYERS

Audience Size: 1.5 Million Devices

Explore the Car Buyers Audience

Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Car Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Buyers audience is Auto Show Enthusiasts.

Interest Composition Index
Auto Show Enthusiasts 70.54% 55.42x
Car Enthusiasts 70.66% 51.87x
Automotive News Readers 56.29% 49.46x
Auto Repair Researchers 66.91% 49.27x
Car Collector Enthusiasts 64.10% 48.36x
Audi Vehicle Shoppers 39.50% 42.73x
In-Market Car Shoppers 61.69% 41.94x
Subaru Vehicle Shoppers 33.03% 39.53x
Corvette Enthusiasts 58.91% 39.30x
Ford Mustang Enthusiasts 49.57% 38.58x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Buyers audience is Zumiez.

Location Composition Index
Zumiez 0.03% 1.37x
Chicos 0.02% 1.35x
LOFT 0.01% 1.25x
Express 0.02% 1.20x
Carhartt 0.14% 1.12x
White House Black Market 0.01% 1.07x
Buckle 0.01% 1.06x
American Eagle Outfitters 0.01% 1.04x
Old Navy 0.02% 1.01x
Maurices 0.03% 0.94x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Buyers audience is superchevy.com.

Website Composition Index
superchevy.com 1.38% 70.23x
hotrod.com 4.78% 66.60x
trucktrend.com 2.57% 64.12x
fourwheeler.com 1.10% 62.17x
automobilemag.com 2.13% 58.86x
cycleworld.com 1.96% 54.33x
oldcaronline.com 1.63% 50.72x
andysautosport.com 2.21% 49.72x
motorsportmagazine.com 2.60% 49.62x
classiccarsarena.com 1.05% 49.18x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Buyers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.27% 43.97x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.37% 36.75x
Motorsport Equipment 4.70% 31.38x
Motorcycle Racing Researchers 3.25% 29.78x
Trucking 3.10% 29.63x
Motorsports 0.83% 29.46x
Auto Body Upkeep & Repair Researchers 0.24% 28.75x
Car Shopping 20.85% 25.31x
Assorted Topics (Power Trains, Drones, Web Design) 0.24% 23.90x
Classic Car Purchase Researchers 33.71% 23.01x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Buyers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male