Dstillery Audiences

CAR BUYERS

Audience Size: 4.8 Million Devices

Explore the Car Buyers Audience

Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Car Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 66.61% 40.27x
Automotive News Readers 45.68% 37.26x
Auto Repair Researchers 70.52% 37.15x
In-Market Car Shoppers 64.06% 31.42x
Ford Mustang Enthusiasts 55.80% 30.51x
Car Collector Enthusiasts 54.20% 30.36x
Motorcycle Enthusiasts 52.99% 28.70x
Audi Vehicle Shoppers 52.25% 28.55x
Truck Shoppers 51.98% 28.52x
Corvette Enthusiasts 51.03% 28.51x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Buyers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.01% 1.29x
Carhartt 0.29% 1.23x
Chicos 0.04% 1.21x
Eddie Bauer 0.02% 1.14x
Buckle 0.04% 1.14x
REI 0.01% 1.12x
White House Black Market 0.05% 1.12x
Mens Wearhouse 0.05% 1.08x
Jos A. Bank Clothiers 0.03% 1.07x
Talbots 0.03% 1.07x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Buyers audience is engineswapdepot.com.

Website Composition Index
engineswapdepot.com 2.09% 42.73x
oldcaronline.com 1.22% 39.36x
bobistheoilguy.com 1.03% 39.10x
motorweek.org 1.80% 38.96x
roadkill.com 1.06% 38.81x
dragtimes.com 1.02% 37.92x
tflcar.com 1.95% 37.16x
autonews.com 2.49% 37.09x
oldcarsweekly.com 1.01% 36.19x
conceptcarz.com 1.52% 36.13x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Buyers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.08% 23.52x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.53% 23.48x
Motorcycle Racing Researchers 1.47% 22.12x
Motorsport Equipment 8.81% 21.31x
Auto Tires & Parts Repair Researchers 2.95% 20.68x
Auto Body Upkeep & Repair Researchers 4.54% 20.55x
Car Keys, Locks & Remotes 8.70% 20.17x
Trucking 10.84% 19.94x
Motorcycles & Snowmobiles 12.13% 19.88x
Texas Off-Roading 0.14% 19.87x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male