Dstillery Audiences

CAR BUYERS

Audience Size: 2.2 Million Devices

Explore the Car Buyers Audience

Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Car Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 65.13% 80.72x
Auto Repair Researchers 68.46% 69.36x
Automotive News Readers 47.07% 64.22x
Car Collector Enthusiasts 57.46% 61.68x
In-Market Car Shoppers 59.75% 60.14x
Used Car Shoppers 53.85% 57.83x
Ford Mustang Enthusiasts 54.26% 57.82x
Classic Car Shoppers 51.45% 54.46x
Corvette Enthusiasts 51.76% 53.60x
Audi Vehicle Shoppers 48.67% 53.35x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Buyers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.38% 1.44x
Mens Wearhouse 0.60% 1.40x
Carhartt 0.01% 1.38x
Buckle 0.20% 1.28x
Express Outlets 0.01% 1.25x
Chicos 0.07% 1.21x
REI 0.02% 1.18x
White House Black Market 0.24% 1.17x
Johnston and Murphy 0.15% 1.17x
Topshop 0.01% 1.09x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Buyers audience is vividracing.com.

Website Composition Index
vividracing.com 1.16% 102.84x
bringatrailer.com 1.08% 101.47x
autospies.com 2.46% 93.70x
corvetteonline.com 1.32% 93.08x
barnfinds.com 1.13% 91.50x
lsxmag.com 1.80% 84.89x
procharger.com 1.94% 84.79x
gatewayclassiccars.com 2.93% 83.72x
vanguardmotorsales.com 1.07% 81.39x
urotuning.com 1.46% 81.11x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Buyers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.24% 32.74x
Motorcycle Racing Researchers 1.96% 32.37x
Motorcycles & Snowmobiles 13.52% 32.10x
Auto Body Upkeep & Repair Researchers 9.02% 29.70x
Motorsport Equipment 13.55% 29.46x
Auto Tires & Parts Repair Researchers 6.60% 29.33x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 5.42% 27.87x
General Interest 0.51% 26.54x
Motorsports 3.03% 25.60x
Texas Off-Roading 0.26% 25.52x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Buyers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male