Dstillery Audiences

CAR BUYERS

Audience Size: 2.4 Million Devices

Explore the Car Buyers Audience

Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Car Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 68.01% 50.18x
Auto Repair Researchers 69.32% 46.20x
Automotive News Readers 56.20% 42.20x
In-Market Car Shoppers 63.41% 40.33x
Audi Vehicle Shoppers 46.40% 38.05x
Subaru Vehicle Shoppers 42.29% 36.32x
Ford Mustang Enthusiasts 52.67% 36.16x
BMW Vehicle Shoppers 45.21% 35.38x
Motorcycle Enthusiasts 52.00% 33.98x
Car Collector Enthusiasts 52.53% 33.78x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Buyers audience is Express.

Location Composition Index
Express 0.03% 1.26x
Gap 0.02% 1.17x
Carhartt 0.26% 1.15x
Jos A. Bank Clothiers 0.02% 1.14x
LOFT 0.02% 1.13x
Banana Republic 0.02% 1.12x
Old Navy 0.04% 1.08x
Mens Wearhouse 0.03% 1.07x
Talbots 0.01% 1.01x
White House Black Market 0.02% 0.99x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Buyers audience is gmauthority.com.

Website Composition Index
gmauthority.com 1.44% 65.97x
texas-speed.com 1.24% 58.64x
superstreetonline.com 2.74% 54.52x
mustangandfords.com 2.03% 52.76x
superchevy.com 3.59% 52.11x
autospies.com 1.27% 50.66x
hotrod.com 11.69% 48.00x
trucktrend.com 7.85% 47.92x
automobilemag.com 7.58% 47.88x
fourwheeler.com 3.49% 47.26x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Buyers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.44% 33.66x
Car Keys, Locks & Remotes 0.37% 32.24x
Yard Structures 0.07% 28.30x
Motorsport Equipment 5.51% 27.97x
Auto Body Upkeep & Repair Researchers 0.45% 27.65x
Auctions & Repossessions 0.05% 27.25x
Motorsports 1.13% 27.19x
Auto Tires & Parts Repair Researchers 0.33% 25.66x
Trucking 5.14% 25.40x
Motorcycle Racing Researchers 2.49% 23.97x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male