Dstillery Audiences

CAR BUYERS

Audience Size: 2.2 Million Devices

Explore the Car Buyers Audience

Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Car Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 67.53% 56.87x
Auto Repair Researchers 67.82% 50.73x
Automotive News Readers 56.87% 47.06x
In-Market Car Shoppers 62.14% 44.82x
Audi Vehicle Shoppers 43.59% 42.35x
Ford Mustang Enthusiasts 51.30% 39.71x
Subaru Vehicle Shoppers 38.41% 39.38x
BMW Vehicle Shoppers 43.84% 38.33x
Motorcycle Enthusiasts 52.39% 37.55x
Car Collector Enthusiasts 55.70% 37.07x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Buyers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.29x
Maurices 0.05% 1.21x
Dressbarn 0.02% 1.21x
LOFT 0.03% 1.15x
Carhartt 0.27% 1.12x
Buckle 0.04% 1.11x
Banana Republic 0.02% 1.09x
White House Black Market 0.03% 1.09x
Mens Wearhouse 0.03% 1.08x
J. Crew 0.01% 1.04x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Buyers audience is superstreetonline.com.

Website Composition Index
superstreetonline.com 1.78% 62.26x
mustangandfords.com 1.43% 61.38x
superchevy.com 2.57% 61.14x
hotrod.com 8.71% 57.64x
trucktrend.com 5.43% 56.43x
cardomain.com 1.12% 55.07x
fourwheeler.com 2.38% 54.75x
imsa.com 1.23% 54.62x
sdparts.com 1.21% 53.83x
automobilemag.com 4.83% 53.79x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Buyers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.65% 38.68x
Car Keys, Locks & Remotes 0.17% 35.37x
Motorsports 0.93% 32.75x
Motorsport Equipment 4.73% 30.93x
Auto Body Upkeep & Repair Researchers 0.28% 30.01x
Auto Tires & Parts Repair Researchers 0.18% 28.90x
Trucking 4.02% 28.61x
Motorcycle Racing Researchers 2.61% 27.60x
Trucks 0.12% 25.17x
Assorted Topics (Power Trains, Drones, Web Design) 0.42% 25.15x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male