Dstillery Audiences

CAR BUYERS

Audience Size: 2.6 Million Devices

Explore the Car Buyers Audience

Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Car Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 66.16% 87.47x
Auto Repair Researchers 68.87% 76.12x
Automotive News Readers 47.68% 66.65x
Car Collector Enthusiasts 59.22% 65.56x
In-Market Car Shoppers 61.81% 62.38x
Ford Mustang Enthusiasts 54.34% 62.30x
Used Car Shoppers 55.20% 61.37x
Audi Vehicle Shoppers 48.35% 58.24x
Corvette Enthusiasts 52.48% 57.71x
BMW Vehicle Shoppers 40.26% 54.78x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Buyers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 1.50x
Chicos 0.05% 1.37x
Jos A. Bank Clothiers 0.28% 1.29x
Mens Wearhouse 0.44% 1.23x
Michael Kors 0.02% 1.22x
The North Face 0.02% 1.15x
Buckle 0.09% 1.10x
Talbots 0.03% 1.08x
White House Black Market 0.08% 1.08x
Victoria's Secret 0.05% 1.07x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Buyers audience is vividracing.com.

Website Composition Index
vividracing.com 1.20% 86.38x
bringatrailer.com 1.09% 85.40x
barnfinds.com 1.12% 77.14x
autospies.com 2.46% 76.98x
corvetteonline.com 1.29% 75.62x
modbargains.com 1.02% 75.18x
gatewayclassiccars.com 2.98% 70.25x
vanguardmotorsales.com 1.08% 69.05x
procharger.com 1.97% 68.17x
lsxmag.com 1.78% 67.86x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Buyers audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 1.79% 35.46x
Motorcycles & Snowmobiles 11.87% 34.84x
Environmentally Friendly Cars 0.25% 33.62x
Auto Body Upkeep & Repair Researchers 9.12% 31.05x
Motorsport Equipment 13.15% 30.74x
Auto Tires & Parts Repair Researchers 6.98% 29.59x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.68% 28.04x
General Interest 0.55% 27.38x
Car Keys, Locks & Remotes 13.41% 26.82x
Motorsports 2.90% 26.67x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Buyers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male