Dstillery Audiences

CAR BUYERS

Audience Size: 2 Million Devices

Explore the Car Buyers Audience

Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Car Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Buyers audience is Car Collector Enthusiasts.

Interest Composition Index
Car Collector Enthusiasts 50.36% 70.25x
Car Enthusiasts 52.74% 69.74x
Auto Show Enthusiasts 43.82% 66.84x
BMW Vehicle Shoppers 70.76% 61.77x
Automotive Safety Researchers 57.92% 56.66x
Automotive News Readers 52.38% 49.03x
Tesla Enthusiasts 47.12% 43.51x
Luxury Watch Shoppers 21.98% 41.44x
Corvette Enthusiasts 39.95% 38.67x
Outdoors Enthusiasts 28.44% 37.06x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Buyers audience is Maurices.

Location Composition Index
Maurices 0.02% 0.87x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Buyers audience is autoweek.com.

Website Composition Index
autoweek.com 5.83% 59.93x
fordauthority.com 1.32% 58.88x
f1i.com 1.19% 54.22x
fordmuscle.com 2.04% 52.71x
motorious.com 8.12% 49.16x
dragzine.com 7.10% 48.69x
silodrome.com 10.67% 46.94x
racer.com 7.27% 44.81x
carscoops.com 15.66% 44.50x
curbsideclassic.com 5.32% 42.69x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Buyers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.16% 26.27x
Assorted Topics (Auto, Hobbies, Viral Media) 50.09% 23.84x
Motorcycle Racing Researchers 2.53% 23.78x
Motorsport Equipment 2.04% 21.42x
Car Keys, Locks & Remotes 0.05% 21.32x
Motorsports 0.42% 20.09x
Watches Retail 0.61% 19.26x
Motorcycles & Snowmobiles 11.42% 18.28x
Trucking 0.94% 18.25x
Car Information 62.07% 16.72x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male