Explore the Car Buyers Audience
Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Car Buyers audience.
INTERESTS
The Car Buyers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.
| Interest | Composition | Index |
| Car Enthusiasts | 66.61% | 40.27x |
| Automotive News Readers | 45.68% | 37.26x |
| Auto Repair Researchers | 70.52% | 37.15x |
| In-Market Car Shoppers | 64.06% | 31.42x |
| Ford Mustang Enthusiasts | 55.80% | 30.51x |
| Car Collector Enthusiasts | 54.20% | 30.36x |
| Motorcycle Enthusiasts | 52.99% | 28.70x |
| Audi Vehicle Shoppers | 52.25% | 28.55x |
| Truck Shoppers | 51.98% | 28.52x |
| Corvette Enthusiasts | 51.03% | 28.51x |
Composition Percentage:
The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Curious about what else the Car Buyers audience is interested in?
Sign Up
APPAREL RETAILERS
The Car Buyers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Buyers audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.01% | 1.29x |
| Carhartt | 0.29% | 1.23x |
| Chicos | 0.04% | 1.21x |
| Eddie Bauer | 0.02% | 1.14x |
| Buckle | 0.04% | 1.14x |
| REI | 0.01% | 1.12x |
| White House Black Market | 0.05% | 1.12x |
| Mens Wearhouse | 0.05% | 1.08x |
| Jos A. Bank Clothiers | 0.03% | 1.07x |
| Talbots | 0.03% | 1.07x |
Composition Percentage:
The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Want to find more of the Car Buyers audience in the real world?
Sign Up
WEBSITES
The Car Buyers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Buyers audience is engineswapdepot.com.
| Website | Composition | Index |
| engineswapdepot.com | 2.09% | 42.73x |
| oldcaronline.com | 1.22% | 39.36x |
| bobistheoilguy.com | 1.03% | 39.10x |
| motorweek.org | 1.80% | 38.96x |
| roadkill.com | 1.06% | 38.81x |
| dragtimes.com | 1.02% | 37.92x |
| tflcar.com | 1.95% | 37.16x |
| autonews.com | 2.49% | 37.09x |
| oldcarsweekly.com | 1.01% | 36.19x |
| conceptcarz.com | 1.52% | 36.13x |
Composition Percentage:
The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Want to see more of the websites the Car Buyers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Buyers audience is Environmentally Friendly Cars.
| Content Affinity | Composition | Index |
| Environmentally Friendly Cars | 0.08% | 23.52x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 4.53% | 23.48x |
| Motorcycle Racing Researchers | 1.47% | 22.12x |
| Motorsport Equipment | 8.81% | 21.31x |
| Auto Tires & Parts Repair Researchers | 2.95% | 20.68x |
| Auto Body Upkeep & Repair Researchers | 4.54% | 20.55x |
| Car Keys, Locks & Remotes | 8.70% | 20.17x |
| Trucking | 10.84% | 19.94x |
| Motorcycles & Snowmobiles | 12.13% | 19.88x |
| Texas Off-Roading | 0.14% | 19.87x |
Composition Percentage:
The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Want to see more of the Content Affinities the Car Buyers audience visits?
Sign Up
DEMOGRAPHICS
The Car Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Car Buyers audience?
Sign Up