Dstillery Audiences

CAR BUYERS

Audience Size: 3.6 Million Devices

Explore the Car Buyers Audience

Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Car Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 67.48% 52.35x
Auto Repair Researchers 70.53% 47.74x
Automotive News Readers 48.48% 44.74x
In-Market Car Shoppers 62.59% 41.56x
Car Collector Enthusiasts 57.19% 39.96x
Ford Mustang Enthusiasts 56.10% 39.08x
Used Car Shoppers 55.70% 38.05x
Audi Vehicle Shoppers 51.21% 37.00x
Classic Car Shoppers 53.92% 36.99x
Corvette Enthusiasts 53.06% 36.92x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Buyers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.39x
White House Black Market 0.39% 1.35x
Buckle 0.31% 1.34x
Mens Wearhouse 0.53% 1.33x
Bonobos 0.08% 1.20x
Topshop 0.02% 1.17x
Johnston and Murphy 0.48% 1.15x
REI 0.02% 1.12x
Express Outlets 0.01% 1.11x
Lane Bryant 0.05% 1.03x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Buyers audience is autospies.com.

Website Composition Index
autospies.com 1.27% 64.17x
procharger.com 1.02% 60.61x
gatewayclassiccars.com 1.57% 58.91x
sdparts.com 1.02% 56.32x
chevyhardcore.com 1.40% 56.22x
enginelabs.com 1.31% 55.90x
autoclassics.com 1.49% 55.08x
racer.com 2.40% 54.54x
stage3motorsports.com 2.28% 52.80x
rkmotors.com 1.10% 52.08x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Buyers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.16% 25.58x
Motorcycle Racing Researchers 1.59% 23.27x
Auto Tires & Parts Repair Researchers 4.26% 22.93x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.62% 22.70x
Motorsport Equipment 10.38% 22.52x
Motorcycles & Snowmobiles 12.14% 22.38x
Auto Body Upkeep & Repair Researchers 6.13% 22.22x
Car Keys, Locks & Remotes 10.80% 20.31x
Trucking 13.42% 20.06x
Rural Living 0.16% 19.91x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Buyers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male