Dstillery Audiences

CAR BUYERS

Audience Size: 2.8 Million Devices

Explore the Car Buyers Audience

Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Car Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 69.29% 44.22x
Auto Repair Researchers 67.16% 40.68x
Car Collector Enthusiasts 56.47% 34.78x
In-Market Car Shoppers 59.60% 34.17x
Used Car Shoppers 59.16% 31.70x
Online Auto Shoppers 52.49% 31.09x
Ford Mustang Enthusiasts 53.35% 30.76x
Corvette Enthusiasts 52.62% 29.82x
Automotive News Readers 34.48% 29.44x
Audi Vehicle Shoppers 46.36% 28.12x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Buyers audience is Belk.

Location Composition Index
Belk 0.02% 1.24x
Chicos 0.05% 1.21x
Gymboree 0.03% 1.15x
Lorna Jane 0.00% 1.10x
Carhartt 0.20% 1.09x
Dressbarn 0.04% 1.09x
Kate Spade 0.02% 1.08x
Old Navy 0.06% 1.08x
Eddie Bauer 0.01% 1.03x
Tommy Bahama 0.02% 1.02x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Buyers audience is classiccardeals.com.

Website Composition Index
classiccardeals.com 0.38% 117.74x
gmpperformance.com 0.28% 110.72x
forgeline.com 0.27% 106.12x
rkmotorscharlotte.com 0.42% 105.98x
westcoastcorvette.com 0.30% 103.98x
paceperformance.com 0.37% 103.26x
morepowertuning.com 0.19% 102.17x
horsepowerfreaks.com 0.54% 101.83x
motoiq.com 0.78% 101.24x
vividracing.com 2.16% 99.42x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Buyers audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 1.66% 29.59x
Motorcycles & Snowmobiles 9.89% 29.38x
Environmentally Friendly Cars 0.24% 26.77x
Motorsport Equipment 12.53% 25.28x
Auto Body Upkeep & Repair Researchers 10.57% 23.84x
Motorsports 2.89% 23.77x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 22.70% 23.58x
Car Shopping 21.01% 23.25x
Classic Car Purchase Researchers 28.92% 22.93x
Car Keys, Locks & Remotes 12.99% 22.33x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Buyers audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000