Dstillery Audiences

CAR BUYERS

Audience Size: 2.9 Million Devices

Explore the Car Buyers Audience

Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Car Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 68.37% 51.70x
Auto Repair Researchers 69.27% 47.09x
Automotive News Readers 54.76% 43.92x
In-Market Car Shoppers 63.72% 40.09x
Audi Vehicle Shoppers 47.16% 38.23x
Ford Mustang Enthusiasts 52.35% 36.20x
Subaru Vehicle Shoppers 43.20% 35.87x
Car Collector Enthusiasts 52.87% 34.68x
BMW Vehicle Shoppers 46.14% 34.62x
Mazda Vehicle Shoppers 43.20% 33.42x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Buyers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.19x
Maurices 0.04% 1.16x
H&M 0.01% 1.14x
Journeys 0.03% 1.11x
Victoria's Secret 0.03% 1.09x
Carhartt 0.22% 1.07x
White House Black Market 0.02% 1.06x
Chicos 0.02% 1.06x
Old Navy 0.03% 1.04x
J. Crew 0.01% 1.02x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Buyers audience is gmauthority.com.

Website Composition Index
gmauthority.com 3.48% 54.90x
stage3motorsports.com 1.09% 51.15x
automaatic.com 1.36% 45.79x
autospies.com 1.70% 44.34x
texas-speed.com 1.47% 44.18x
dormanproducts.com 1.08% 43.92x
hoonigan.com 1.18% 40.50x
superstreetonline.com 3.45% 40.03x
news.pickuptrucks.com 3.33% 39.72x
topgear.com 7.47% 39.41x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Buyers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.74% 36.16x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.73% 35.77x
Auto Body Upkeep & Repair Researchers 0.81% 32.95x
Hobby Drones & Remote-Controlled Cars 0.19% 30.31x
Auctions & Repossessions 0.14% 29.60x
Motorsport Equipment 6.46% 28.86x
Motorsports 1.43% 28.65x
Auto Tires & Parts Repair Researchers 0.57% 27.65x
Trucks 0.59% 26.45x
Yard Structures 0.19% 25.46x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male