Dstillery Audiences

CAR BUYERS

Audience Size: 2.4 Million Devices

Explore the Car Buyers Audience

Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Car Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 67.96% 53.10x
Auto Repair Researchers 70.21% 47.89x
Automotive News Readers 54.52% 44.56x
In-Market Car Shoppers 64.06% 40.72x
Audi Vehicle Shoppers 46.31% 39.26x
Ford Mustang Enthusiasts 51.88% 37.00x
Subaru Vehicle Shoppers 42.59% 36.76x
BMW Vehicle Shoppers 44.91% 35.87x
Motorcycle Enthusiasts 52.44% 35.57x
Car Collector Enthusiasts 52.67% 35.03x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Buyers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.15x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Buyers audience is drivingline.com.

Website Composition Index
drivingline.com 1.15% 65.07x
gmauthority.com 4.20% 61.72x
stage3motorsports.com 1.41% 54.23x
autospies.com 1.75% 49.04x
truckpaper.com 1.43% 48.70x
automaatic.com 1.68% 48.44x
auctiontime.com 1.14% 45.92x
dormanproducts.com 1.41% 45.86x
machinerytrader.com 1.25% 44.90x
news.pickuptrucks.com 3.58% 44.86x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Buyers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.80% 36.89x
Car Keys, Locks & Remotes 1.29% 35.17x
Auto Body Upkeep & Repair Researchers 1.11% 33.20x
Auctions & Repossessions 0.24% 30.33x
Hobby Drones & Remote-Controlled Cars 0.29% 29.96x
Motorsport Equipment 6.16% 28.82x
Motorsports 1.59% 28.55x
Auto Tires & Parts Repair Researchers 0.75% 28.32x
Assorted Topics (Toys, T-Shirts, Volvos) 0.08% 26.34x
Motorcycle Racing Researchers 2.09% 26.29x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male