Explore the Car Buyers Audience
Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Car Buyers audience.
INTERESTS
The Car Buyers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.
| Interest | Composition | Index |
| Car Enthusiasts | 69.29% | 44.22x |
| Auto Repair Researchers | 67.16% | 40.68x |
| Car Collector Enthusiasts | 56.47% | 34.78x |
| In-Market Car Shoppers | 59.60% | 34.17x |
| Used Car Shoppers | 59.16% | 31.70x |
| Online Auto Shoppers | 52.49% | 31.09x |
| Ford Mustang Enthusiasts | 53.35% | 30.76x |
| Corvette Enthusiasts | 52.62% | 29.82x |
| Automotive News Readers | 34.48% | 29.44x |
| Audi Vehicle Shoppers | 46.36% | 28.12x |
Composition Percentage:
The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
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APPAREL RETAILERS
The Car Buyers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Buyers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.24x |
| Chicos | 0.05% | 1.21x |
| Gymboree | 0.03% | 1.15x |
| Lorna Jane | 0.00% | 1.10x |
| Carhartt | 0.20% | 1.09x |
| Dressbarn | 0.04% | 1.09x |
| Kate Spade | 0.02% | 1.08x |
| Old Navy | 0.06% | 1.08x |
| Eddie Bauer | 0.01% | 1.03x |
| Tommy Bahama | 0.02% | 1.02x |
Composition Percentage:
The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
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WEBSITES
The Car Buyers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Buyers audience is classiccardeals.com.
| Website | Composition | Index |
| classiccardeals.com | 0.38% | 117.74x |
| gmpperformance.com | 0.28% | 110.72x |
| forgeline.com | 0.27% | 106.12x |
| rkmotorscharlotte.com | 0.42% | 105.98x |
| westcoastcorvette.com | 0.30% | 103.98x |
| paceperformance.com | 0.37% | 103.26x |
| morepowertuning.com | 0.19% | 102.17x |
| horsepowerfreaks.com | 0.54% | 101.83x |
| motoiq.com | 0.78% | 101.24x |
| vividracing.com | 2.16% | 99.42x |
Composition Percentage:
The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Buyers audience is Motorcycle Racing Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Racing Researchers | 1.66% | 29.59x |
| Motorcycles & Snowmobiles | 9.89% | 29.38x |
| Environmentally Friendly Cars | 0.24% | 26.77x |
| Motorsport Equipment | 12.53% | 25.28x |
| Auto Body Upkeep & Repair Researchers | 10.57% | 23.84x |
| Motorsports | 2.89% | 23.77x |
| Assorted Topics #11695 (Auto, Hobbies, Viral Media) | 22.70% | 23.58x |
| Car Shopping | 21.01% | 23.25x |
| Classic Car Purchase Researchers | 28.92% | 22.93x |
| Car Keys, Locks & Remotes | 12.99% | 22.33x |
Composition Percentage:
The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
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DEMOGRAPHICS
The Car Buyers audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000
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