Explore the Car Buyers Audience
Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Car Buyers audience.
INTERESTS
The Car Buyers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.
| Interest | Composition | Index |
| Car Enthusiasts | 81.90% | 72.91x |
| Car Collector Enthusiasts | 76.50% | 69.82x |
| Auto Show Enthusiasts | 70.55% | 68.70x |
| Automotive Safety Researchers | 63.15% | 66.58x |
| Automotive News Readers | 58.06% | 65.08x |
| BMW Vehicle Shoppers | 45.06% | 46.67x |
| Corvette Enthusiasts | 53.31% | 38.25x |
| Audi Vehicle Shoppers | 26.53% | 36.92x |
| Tesla Enthusiasts | 41.79% | 36.75x |
| Ford Mustang Enthusiasts | 40.58% | 35.78x |
Composition Percentage:
The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
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APPAREL RETAILERS
The Car Buyers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Buyers audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.02% | 1.58x |
| The Childrens Place | 0.01% | 1.47x |
| Gap | 0.01% | 1.37x |
| White House Black Market | 0.02% | 1.36x |
| Chicos | 0.02% | 1.32x |
| Michael Kors | 0.01% | 1.25x |
| Buckle | 0.02% | 1.18x |
| LOFT | 0.01% | 1.14x |
| Lululemon | 0.01% | 1.13x |
| H&M | 0.02% | 1.12x |
Composition Percentage:
The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
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WEBSITES
The Car Buyers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Buyers audience is hotrod.com.
| Website | Composition | Index |
| hotrod.com | 2.19% | 62.42x |
| corvetteblogger.com | 8.39% | 60.10x |
| autoweek.com | 15.76% | 58.89x |
| motorsportmagazine.com | 1.88% | 58.17x |
| f1i.com | 2.13% | 57.73x |
| fordauthority.com | 3.58% | 56.23x |
| fordmuscle.com | 2.84% | 55.12x |
| motorious.com | 15.91% | 53.07x |
| procharger.com | 1.20% | 52.22x |
| topgear.com | 2.38% | 51.93x |
Composition Percentage:
The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Buyers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).
| Content Affinity | Composition | Index |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 2.00% | 42.67x |
| Motorcycle Racing Researchers | 3.44% | 30.28x |
| Car Keys, Locks & Remotes | 0.10% | 29.28x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.18% | 27.97x |
| Motorsport Equipment | 3.27% | 25.35x |
| Motorsports | 0.51% | 25.05x |
| Assorted Topics (Auto, Hobbies, Viral Media) | 69.17% | 21.87x |
| Trucking | 1.65% | 21.55x |
| Watches Retail | 0.80% | 20.93x |
| Motorcycles & Snowmobiles | 15.48% | 19.85x |
Composition Percentage:
The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
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DEMOGRAPHICS
The Car Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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