Dstillery Audiences

CAR BUYERS

Audience Size: 3.3 Million Devices

Explore the Car Buyers Audience

Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Car Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 69.21% 46.99x
Auto Repair Researchers 69.50% 43.51x
Automotive News Readers 48.87% 41.62x
In-Market Car Shoppers 62.30% 35.96x
Ford Mustang Enthusiasts 55.77% 35.46x
Audi Vehicle Shoppers 50.95% 34.45x
Car Collector Enthusiasts 54.85% 33.37x
Motorcycle Enthusiasts 52.99% 32.51x
Truck Shoppers 53.40% 32.00x
Subaru Vehicle Shoppers 44.44% 31.91x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Buyers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.55x
Maurices 0.01% 1.46x
Carhartt 0.17% 1.35x
Old Navy 0.02% 1.32x
Journeys 0.01% 1.08x
Mens Wearhouse 0.01% 0.88x
Victoria's Secret 0.01% 0.82x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Buyers audience is engineswapdepot.com.

Website Composition Index
engineswapdepot.com 2.16% 54.54x
motorweek.org 1.75% 49.07x
oldcaronline.com 1.06% 48.76x
goapr.com 1.32% 48.41x
dieselworldmag.com 1.55% 46.85x
enjukuracing.com 1.14% 46.29x
tflcar.com 1.71% 46.19x
roadkill.com 1.26% 45.81x
evasivemotorsports.com 1.31% 45.39x
drivingline.com 6.11% 44.85x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Buyers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 5.41% 30.83x
Environmentally Friendly Cars 0.07% 29.95x
Motorsport Equipment 9.53% 27.98x
Car Keys, Locks & Remotes 7.85% 26.71x
Trucking 11.23% 26.09x
Motorcycle Racing Researchers 1.67% 26.01x
Auto Body Upkeep & Repair Researchers 4.27% 25.98x
Texas Off-Roading 0.13% 25.56x
Auto Tires & Parts Repair Researchers 2.63% 24.83x
Motorsports 2.35% 23.89x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male