Dstillery Audiences

CAR BUYERS

Audience Size: 2 Million Devices

Explore the Car Buyers Audience

Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Car Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 68.54% 61.46x
Auto Repair Researchers 71.84% 54.74x
Automotive News Readers 55.52% 48.63x
In-Market Car Shoppers 65.55% 44.28x
Audi Vehicle Shoppers 49.81% 43.44x
Ford Mustang Enthusiasts 54.10% 42.62x
Motorcycle Enthusiasts 55.36% 41.56x
Subaru Vehicle Shoppers 43.53% 41.19x
BMW Vehicle Shoppers 48.03% 40.08x
Car Collector Enthusiasts 54.61% 39.33x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Buyers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.42x
Aeropostale 0.02% 1.36x
Banana Republic 0.01% 1.36x
Victoria's Secret 0.02% 1.29x
Chicos 0.01% 1.26x
Dressbarn 0.01% 1.25x
Carhartt 0.14% 1.18x
Old Navy 0.02% 1.18x
Maurices 0.02% 1.17x
Express 0.02% 1.16x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Buyers audience is drivingline.com.

Website Composition Index
drivingline.com 2.06% 73.75x
gmauthority.com 6.29% 64.93x
classicindustries.com 1.08% 64.29x
chevrolet.com 1.14% 63.26x
stage3motorsports.com 2.15% 56.19x
forums.nasioc.com 1.12% 54.38x
recoilweb.com 1.34% 52.86x
grabagun.com 1.13% 51.89x
truckpaper.com 2.33% 51.25x
cheaperthandirt.com 1.47% 51.20x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Buyers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.21% 38.00x
Car Keys, Locks & Remotes 2.42% 37.33x
General Interest 0.08% 36.36x
Auto Body Upkeep & Repair Researchers 1.68% 34.50x
Motorsport Equipment 6.32% 32.71x
Auto Tires & Parts Repair Researchers 0.96% 30.94x
Motorsports 1.76% 30.88x
Hobby Drones & Remote-Controlled Cars 0.37% 29.93x
Motorcycle Racing Researchers 1.97% 29.66x
Auctions & Repossessions 0.36% 28.63x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male