Dstillery Audiences

CAR BUYERS

Audience Size: 2.5 Million Devices

Explore the Car Buyers Audience

Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Car Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 67.88% 55.35x
Auto Repair Researchers 71.29% 50.08x
Automotive News Readers 48.56% 47.81x
In-Market Car Shoppers 63.51% 42.68x
Ford Mustang Enthusiasts 56.93% 41.28x
Car Collector Enthusiasts 56.71% 40.65x
Audi Vehicle Shoppers 51.75% 39.64x
Corvette Enthusiasts 53.70% 38.81x
Used Car Shoppers 55.55% 38.47x
Classic Car Shoppers 54.55% 38.06x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Buyers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.38x
Columbia 0.01% 1.24x
Tommy Bahama 0.03% 1.21x
Chicos 0.05% 1.20x
Dressbarn 0.04% 1.15x
Eddie Bauer 0.02% 1.14x
Lane Bryant 0.04% 1.12x
Urban Outfitters 0.04% 1.11x
Journeys 0.05% 1.10x
Madewell 0.01% 1.06x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Buyers audience is tascaparts.com.

Website Composition Index
tascaparts.com 1.35% 57.60x
crutchfield.com 1.23% 56.44x
carmonkeys.com 1.18% 55.34x
planet-9.com 1.04% 55.02x
bobistheoilguy.com 1.64% 54.95x
dragtimes.com 1.26% 54.47x
redline360.com 1.08% 53.22x
tflcar.com 3.03% 50.89x
wardsauto.com 1.04% 50.73x
6speedonline.com 2.60% 49.65x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Buyers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.13% 28.27x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.77% 27.02x
Auto Tires & Parts Repair Researchers 3.77% 25.19x
Motorcycle Racing Researchers 1.62% 25.14x
Motorsport Equipment 10.21% 24.71x
Motorcycles & Snowmobiles 12.66% 24.54x
Auto Body Upkeep & Repair Researchers 5.61% 24.35x
Car Keys, Locks & Remotes 10.34% 23.06x
Trucking 12.71% 22.69x
Rural Living 0.13% 22.15x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Buyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male