Dstillery Audiences

CAR BUYERS

Audience Size: 2.8 Million Devices

Explore the Car Buyers Audience

Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Car Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 69.08% 43.21x
Auto Repair Researchers 68.60% 39.13x
Car Collector Enthusiasts 56.74% 33.91x
In-Market Car Shoppers 60.99% 32.92x
Ford Mustang Enthusiasts 52.47% 32.01x
Automotive News Readers 45.97% 30.80x
Corvette Enthusiasts 51.74% 30.11x
Used Car Shoppers 59.94% 30.11x
Audi Vehicle Shoppers 46.81% 29.69x
Jeep Vehicle Shoppers 49.85% 28.44x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Buyers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.03% 1.41x
Belk 0.02% 1.34x
LL Bean 0.01% 1.31x
Express Outlets 0.00% 1.31x
Carhartt 0.24% 1.23x
Brooks Brothers 0.04% 1.20x
Kate Spade 0.02% 1.17x
Jos A. Bank Clothiers 0.16% 1.17x
Chicos 0.05% 1.16x
Mens Wearhouse 0.23% 1.15x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Buyers audience is vividracing.com.

Website Composition Index
vividracing.com 1.42% 107.88x
bringatrailer.com 1.23% 103.26x
barnfinds.com 1.26% 95.14x
fossilcars.com 1.08% 92.26x
autospies.com 2.71% 87.33x
dragtimes.com 1.29% 85.25x
corvetteonline.com 1.39% 84.25x
gatewayclassiccars.com 3.35% 84.09x
modbargains.com 1.16% 84.01x
vanguardmotorsales.com 1.22% 82.73x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Buyers audience is Motorcycles & Snowmobiles.

Content Affinity Composition Index
Motorcycles & Snowmobiles 10.33% 28.96x
Motorcycle Racing Researchers 1.64% 28.65x
Environmentally Friendly Cars 0.24% 27.53x
Motorsport Equipment 12.14% 25.48x
Auto Body Upkeep & Repair Researchers 9.72% 24.28x
Car Shopping 20.35% 23.19x
Motorsports 2.79% 22.55x
Auto Tires & Parts Repair Researchers 7.42% 22.45x
Car Keys, Locks & Remotes 12.87% 22.28x
Car Enthusiasts 15.36% 22.28x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Buyers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male