Dstillery Audiences

CAR BUYERS

Audience Size: 2.6 Million Devices

Explore the Car Buyers Audience

Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Car Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 70.00% 45.89x
Auto Repair Researchers 67.23% 42.74x
In-Market Car Shoppers 59.01% 37.13x
Car Collector Enthusiasts 57.86% 35.82x
Used Car Shoppers 57.75% 35.04x
Ford Mustang Enthusiasts 51.83% 34.13x
Corvette Enthusiasts 52.06% 32.09x
Audi Vehicle Shoppers 45.83% 31.29x
Online Auto Shoppers 52.47% 31.21x
Jeep Vehicle Shoppers 48.23% 30.45x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Buyers audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.32x
Intermix 0.01% 1.31x
Chicos 0.05% 1.17x
Carhartt 0.20% 1.11x
LOFT 0.04% 1.11x
Express Outlets 0.00% 1.10x
REI 0.02% 1.10x
Michael Kors 0.02% 1.06x
Eddie Bauer 0.01% 1.05x
Joe's Jeans 0.00% 1.04x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Buyers audience is vividracing.com.

Website Composition Index
vividracing.com 1.94% 100.92x
bringatrailer.com 1.60% 96.75x
pelicanparts.com 1.19% 91.03x
dragtimes.com 1.39% 90.24x
barnfinds.com 1.63% 86.52x
fossilcars.com 1.35% 84.69x
planet-9.com 1.11% 79.86x
autospies.com 2.92% 78.29x
tflcar.com 3.71% 77.97x
motorauthority.com 6.04% 76.49x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Buyers audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 1.70% 30.40x
Motorcycles & Snowmobiles 10.81% 30.27x
Environmentally Friendly Cars 0.25% 26.94x
Motorsport Equipment 13.03% 25.66x
Auto Body Upkeep & Repair Researchers 10.82% 24.76x
Motorsports 2.87% 23.94x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 25.39% 23.65x
Car Shopping 21.65% 23.48x
Classic Car Purchase Researchers 30.56% 22.71x
Car Keys, Locks & Remotes 13.80% 22.32x
Composition Percentage: The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Buyers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male