Explore the Car Buyers Audience
Below you'll find more information about the Car Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Car Buyers audience.
INTERESTS
The Car Buyers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Buyers audience is Car Enthusiasts.
| Interest | Composition | Index |
| Car Enthusiasts | 69.08% | 43.21x |
| Auto Repair Researchers | 68.60% | 39.13x |
| Car Collector Enthusiasts | 56.74% | 33.91x |
| In-Market Car Shoppers | 60.99% | 32.92x |
| Ford Mustang Enthusiasts | 52.47% | 32.01x |
| Automotive News Readers | 45.97% | 30.80x |
| Corvette Enthusiasts | 51.74% | 30.11x |
| Used Car Shoppers | 59.94% | 30.11x |
| Audi Vehicle Shoppers | 46.81% | 29.69x |
| Jeep Vehicle Shoppers | 49.85% | 28.44x |
Composition Percentage:
The overlap percentage between the Car Buyers audience and the Interest attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Curious about what else the Car Buyers audience is interested in?
Sign Up
APPAREL RETAILERS
The Car Buyers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Buyers audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.03% | 1.41x |
| Belk | 0.02% | 1.34x |
| LL Bean | 0.01% | 1.31x |
| Express Outlets | 0.00% | 1.31x |
| Carhartt | 0.24% | 1.23x |
| Brooks Brothers | 0.04% | 1.20x |
| Kate Spade | 0.02% | 1.17x |
| Jos A. Bank Clothiers | 0.16% | 1.17x |
| Chicos | 0.05% | 1.16x |
| Mens Wearhouse | 0.23% | 1.15x |
Composition Percentage:
The overlap percentage between the Car Buyers audience and the Location attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Want to find more of the Car Buyers audience in the real world?
Sign Up
WEBSITES
The Car Buyers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Buyers audience is vividracing.com.
| Website | Composition | Index |
| vividracing.com | 1.42% | 107.88x |
| bringatrailer.com | 1.23% | 103.26x |
| barnfinds.com | 1.26% | 95.14x |
| fossilcars.com | 1.08% | 92.26x |
| autospies.com | 2.71% | 87.33x |
| dragtimes.com | 1.29% | 85.25x |
| corvetteonline.com | 1.39% | 84.25x |
| gatewayclassiccars.com | 3.35% | 84.09x |
| modbargains.com | 1.16% | 84.01x |
| vanguardmotorsales.com | 1.22% | 82.73x |
Composition Percentage:
The overlap percentage between the Car Buyers audience and the Web attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Want to see more of the websites the Car Buyers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Buyers audience is Motorcycles & Snowmobiles.
| Content Affinity | Composition | Index |
| Motorcycles & Snowmobiles | 10.33% | 28.96x |
| Motorcycle Racing Researchers | 1.64% | 28.65x |
| Environmentally Friendly Cars | 0.24% | 27.53x |
| Motorsport Equipment | 12.14% | 25.48x |
| Auto Body Upkeep & Repair Researchers | 9.72% | 24.28x |
| Car Shopping | 20.35% | 23.19x |
| Motorsports | 2.79% | 22.55x |
| Auto Tires & Parts Repair Researchers | 7.42% | 22.45x |
| Car Keys, Locks & Remotes | 12.87% | 22.28x |
| Car Enthusiasts | 15.36% | 22.28x |
Composition Percentage:
The overlap percentage between the Car Buyers audience and the Content Affinity attribute.
Index: A comparison of the Car Buyers audience to the internet population.
Want to see more of the Content Affinities the Car Buyers audience visits?
Sign Up
DEMOGRAPHICS
The Car Buyers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Car Buyers audience?
Sign Up