Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 1.2 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Auto Show Enthusiasts.

Interest Composition Index
Auto Show Enthusiasts 61.18% 89.85x
Car Collector Enthusiasts 65.06% 87.41x
Automotive Safety Researchers 70.70% 68.72x
Car Buyers 92.17% 68.08x
BMW Vehicle Shoppers 71.87% 61.11x
Automotive News Readers 58.05% 52.98x
Corvette Enthusiasts 51.95% 50.47x
Luxury Watch Shoppers 26.20% 48.07x
Motorcycle Enthusiasts 50.02% 46.27x
Gas Discount Researchers 11.10% 44.64x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.21x
Maurices 0.02% 0.94x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is autoweek.com.

Website Composition Index
autoweek.com 8.81% 90.69x
bikeexif.com 1.08% 87.30x
f1i.com 1.82% 83.22x
pipeburn.com 1.02% 80.07x
fordmuscle.com 2.94% 76.08x
fordauthority.com 1.63% 72.76x
dragzine.com 10.47% 71.76x
ultimatemotorcycling.com 1.59% 68.80x
motorsportmagazine.com 1.46% 66.96x
bikebound.com 3.23% 66.76x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.68% 38.46x
Motorcycle Racing Researchers 3.77% 35.49x
Motorsports 0.71% 33.97x
Recreational Motor Sport Enthusiasts 2.09% 33.86x
Motorcycle Lifestyle Researchers 8.26% 32.69x
Motorsport Equipment 3.06% 32.37x
Trucking 1.37% 27.05x
Motorcycles & Snowmobiles 16.39% 26.39x
Assorted Topics (Auto, Hobbies, Viral Media) 53.11% 25.39x
Watches Retail 0.70% 22.44x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male