Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Car Buyers.

Interest Composition Index
Car Buyers 73.83% 56.71x
Automotive News Readers 54.83% 54.28x
Car Collector Enthusiasts 60.69% 45.68x
BMW Vehicle Shoppers 49.47% 43.86x
Auto Repair Researchers 54.85% 39.86x
Motorcycle Enthusiasts 49.47% 39.72x
Ford Mustang Enthusiasts 54.04% 39.57x
Audi Vehicle Shoppers 50.72% 38.74x
Electric Vehicle Shoppers 42.38% 37.54x
Corvette Enthusiasts 52.22% 36.94x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.39% 1.38x
Mens Wearhouse 0.62% 1.35x
White House Black Market 0.35% 1.26x
REI 0.02% 1.25x
Tommy Bahama 0.04% 1.24x
Buckle 0.25% 1.17x
Bonobos 0.08% 1.15x
Hugo Boss 0.04% 1.14x
Club Monaco 0.02% 1.12x
Johnston and Murphy 0.36% 1.10x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is autospies.com.

Website Composition Index
autospies.com 1.94% 65.64x
racer.com 3.79% 60.04x
autoclassics.com 2.21% 56.62x
lsxmag.com 1.29% 54.49x
procharger.com 1.36% 53.65x
urotuning.com 1.02% 52.30x
streetmusclemag.com 1.04% 51.27x
enginelabs.com 1.71% 50.38x
offroadxtreme.com 1.10% 50.37x
dragzine.com 3.54% 49.43x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 2.41% 34.89x
Environmentally Friendly Cars 0.22% 29.56x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 5.86% 27.06x
Motorsports 3.39% 26.49x
Motorsport Equipment 12.85% 26.14x
Motorcycles & Snowmobiles 13.56% 25.88x
General Interest 0.50% 24.80x
Auto Tires & Parts Repair Researchers 5.36% 24.04x
Auto Body Upkeep & Repair Researchers 7.35% 23.37x
Assorted Topics (Auto, Hobbies, Viral Media) 49.75% 23.29x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male