Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Car Buyers.

Interest Composition Index
Car Buyers 71.32% 46.99x
Automotive News Readers 53.24% 45.34x
Car Collector Enthusiasts 57.23% 34.83x
BMW Vehicle Shoppers 49.72% 34.34x
Auto Repair Researchers 53.86% 33.72x
Ford Mustang Enthusiasts 51.41% 32.68x
Motorcycle Enthusiasts 53.14% 32.61x
Audi Vehicle Shoppers 47.88% 32.37x
Electric Vehicle Shoppers 47.43% 30.63x
Mazda Vehicle Shoppers 43.66% 29.82x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.01% 1.55x
Carhartt 0.17% 1.36x
Old Navy 0.01% 1.11x
Journeys 0.01% 0.99x
Mens Wearhouse 0.01% 0.84x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is engineswapdepot.com.

Website Composition Index
engineswapdepot.com 2.17% 54.75x
motorweek.org 1.70% 47.82x
goapr.com 1.31% 47.53x
autonews.com 2.73% 47.12x
ridermagazine.com 1.19% 46.18x
dieselworldmag.com 1.48% 44.64x
enjukuracing.com 1.10% 44.26x
tflcar.com 1.64% 44.02x
roadkill.com 1.20% 43.78x
news.pickuptrucks.com 5.49% 43.57x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 2.14% 33.37x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 5.76% 32.83x
Motorsports 2.84% 28.85x
Motorsport Equipment 9.59% 28.16x
General Interest 0.24% 27.16x
Trucking 10.68% 24.81x
Environmentally Friendly Cars 0.06% 24.43x
Auto Body Upkeep & Repair Researchers 4.00% 24.36x
Texas Off-Roading 0.13% 24.10x
Car Keys, Locks & Remotes 7.08% 24.08x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male