Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Car Buyers.

Interest Composition Index
Car Buyers 72.58% 44.10x
Automotive News Readers 51.07% 38.41x
Car Collector Enthusiasts 60.17% 35.05x
BMW Vehicle Shoppers 46.91% 32.25x
Auto Repair Researchers 53.22% 30.48x
Ford Mustang Enthusiasts 51.40% 29.61x
Audi Vehicle Shoppers 47.22% 29.23x
Corvette Enthusiasts 51.05% 27.53x
Motorcycle Enthusiasts 46.14% 27.24x
Electric Vehicle Shoppers 37.03% 26.64x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.25% 1.22x
Mens Wearhouse 0.38% 1.17x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is vividracing.com.

Website Composition Index
vividracing.com 1.38% 103.93x
autospies.com 3.17% 103.52x
bringatrailer.com 1.25% 103.07x
barnfinds.com 1.27% 93.37x
corvetteonline.com 1.50% 91.31x
racer.com 5.80% 91.03x
modbargains.com 1.19% 89.24x
fordnxt.com 1.05% 87.78x
motorsportmagazine.com 1.44% 82.72x
autoclassics.com 3.29% 82.33x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 2.20% 37.77x
Motorcycles & Snowmobiles 11.20% 29.37x
Assorted Topics (Auto, Hobbies, Viral Media) 39.29% 28.04x
Motorsports 3.51% 27.83x
Motorsport Equipment 13.29% 27.12x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.66% 25.36x
Auto Body Upkeep & Repair Researchers 8.63% 24.08x
Auto Tires & Parts Repair Researchers 6.77% 22.69x
Car Enthusiasts 15.68% 21.79x
Recreational Motor Sport Enthusiasts 6.23% 21.53x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male