Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Car Buyers.

Interest Composition Index
Car Buyers 67.33% 47.14x
Automotive News Readers 58.68% 42.41x
BMW Vehicle Shoppers 49.75% 34.63x
Electric Vehicle Shoppers 52.66% 34.54x
Car Collector Enthusiasts 54.58% 32.73x
Audi Vehicle Shoppers 42.63% 31.72x
Motorcycle Enthusiasts 52.62% 30.68x
Ford Mustang Enthusiasts 46.95% 30.45x
Financial News Readers 32.28% 30.29x
Auto Repair Researchers 48.82% 30.27x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.22x
Gymboree 0.01% 1.20x
White House Black Market 0.02% 1.12x
Carhartt 0.19% 1.11x
Maurices 0.03% 1.09x
Journeys 0.03% 1.08x
Banana Republic 0.01% 1.04x
LOFT 0.01% 0.99x
Hollister 0.01% 0.99x
Jos A. Bank Clothiers 0.01% 0.96x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is gmauthority.com.

Website Composition Index
gmauthority.com 3.08% 62.64x
automaatic.com 1.42% 55.86x
autospies.com 1.65% 52.04x
competitionplus.com 1.09% 48.79x
topgear.com 7.82% 46.51x
defensenews.com 1.26% 45.91x
motorsportmagazine.com 2.62% 45.74x
cyclenews.com 1.39% 45.73x
corvetteblogger.com 9.29% 45.47x
imsa.com 1.98% 44.56x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.80% 35.57x
Car Keys, Locks & Remotes 0.70% 31.71x
Motorsports 1.53% 30.47x
Hobby Drones & Remote-Controlled Cars 0.19% 30.10x
Motorcycle Racing Researchers 3.12% 29.42x
Motorsport Equipment 6.16% 27.12x
Assorted Topics (Power Trains, Drones, Web Design) 0.72% 26.88x
Auto Body Upkeep & Repair Researchers 0.69% 26.59x
Auctions & Repossessions 0.12% 23.44x
Auto Tires & Parts Repair Researchers 0.47% 22.64x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male