Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Car Buyers.

Interest Composition Index
Car Buyers 70.50% 34.92x
Car Collector Enthusiasts 57.97% 28.07x
Automotive News Readers 46.22% 25.39x
Auto Repair Researchers 51.03% 24.83x
Ford Mustang Enthusiasts 49.61% 23.08x
BMW Vehicle Shoppers 45.08% 22.83x
Corvette Enthusiasts 49.71% 22.26x
Audi Vehicle Shoppers 45.32% 22.08x
Motorcycle Enthusiasts 45.31% 20.93x
Used Car Shoppers 45.92% 20.10x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.00% 1.16x
Carhartt 0.21% 1.14x
Michael Kors 0.02% 1.13x
Chicos 0.05% 1.12x
Tommy Bahama 0.03% 1.09x
Old Navy 0.06% 1.08x
Dressbarn 0.04% 1.04x
J. Crew 0.03% 1.04x
H&M 0.04% 1.04x
Eddie Bauer 0.01% 1.03x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is gmpperformance.com.

Website Composition Index
gmpperformance.com 0.27% 105.38x
hagerty.com 1.19% 101.41x
range365.com 0.33% 101.09x
motoiq.com 0.78% 99.60x
forgeline.com 0.26% 99.09x
morepowertuning.com 0.19% 99.05x
sccaforums.com 0.60% 94.97x
paceperformance.com 0.35% 94.35x
vividracing.com 2.04% 92.73x
horsepowerfreaks.com 0.50% 91.76x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 1.97% 30.54x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 28.57% 25.38x
Motorcycles & Snowmobiles 9.43% 24.90x
Environmentally Friendly Cars 0.25% 24.41x
Motorsports 3.22% 24.15x
Motorsport Equipment 12.37% 22.68x
General Interest 0.64% 19.21x
Auto Body Upkeep & Repair Researchers 9.29% 19.05x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 2.88% 18.31x
Car Enthusiasts 14.56% 18.23x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999