Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Car Buyers.

Interest Composition Index
Car Buyers 71.45% 49.82x
Automotive News Readers 55.79% 45.88x
Car Collector Enthusiasts 56.68% 36.24x
BMW Vehicle Shoppers 48.49% 36.23x
Auto Repair Researchers 54.02% 34.77x
Ford Mustang Enthusiasts 50.50% 33.75x
Motorcycle Enthusiasts 52.17% 33.28x
Electric Vehicle Shoppers 47.80% 33.10x
Audi Vehicle Shoppers 46.60% 32.98x
Mazda Vehicle Shoppers 42.97% 30.41x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is LOFT.

Location Composition Index
LOFT 0.01% 1.35x
Maurices 0.02% 1.28x
Carhartt 0.21% 1.25x
Dressbarn 0.01% 1.24x
Chicos 0.01% 1.15x
Victoria's Secret 0.01% 1.05x
Journeys 0.01% 1.00x
Mens Wearhouse 0.01% 0.94x
The Childrens Place 0.01% 0.93x
Old Navy 0.01% 0.79x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is engineswapdepot.com.

Website Composition Index
engineswapdepot.com 1.74% 60.29x
goapr.com 1.01% 54.02x
motorweek.org 1.31% 52.27x
fordauthority.com 1.63% 51.96x
dieselworldmag.com 1.19% 50.36x
autonews.com 2.20% 50.29x
drivingline.com 4.77% 49.40x
gmauthority.com 13.40% 46.61x
autospies.com 3.86% 45.65x
roadkill.com 1.17% 44.74x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 2.10% 35.11x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 5.92% 34.66x
General Interest 0.18% 30.21x
Motorsports 2.87% 29.91x
Motorsport Equipment 9.28% 29.19x
Car Keys, Locks & Remotes 5.73% 26.17x
Trucking 10.04% 25.17x
Assorted Topics (Power Trains, Drones, Web Design) 2.72% 25.01x
Auto Body Upkeep & Repair Researchers 3.41% 24.77x
Texas Off-Roading 0.09% 24.43x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male