Explore the Car Enthusiasts Audience
Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Car Enthusiasts audience.
INTERESTS
The Car Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Enthusiasts audience is Car Buyers.
| Interest | Composition | Index |
| Car Buyers | 70.49% | 63.53x |
| Automotive News Readers | 60.92% | 54.07x |
| Electric Vehicle Shoppers | 53.75% | 44.14x |
| BMW Vehicle Shoppers | 52.47% | 43.40x |
| Motorcycle Enthusiasts | 55.39% | 42.40x |
| Car Collector Enthusiasts | 57.39% | 42.38x |
| Auto Repair Researchers | 54.23% | 41.55x |
| Ford Mustang Enthusiasts | 50.93% | 41.47x |
| Audi Vehicle Shoppers | 47.08% | 41.47x |
| Financial News Readers | 35.48% | 40.40x |
Composition Percentage:
The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.16% | 1.20x |
| Old Navy | 0.02% | 1.15x |
| Dressbarn | 0.01% | 1.12x |
| Express | 0.01% | 1.08x |
| Victoria's Secret | 0.02% | 1.07x |
| Mens Wearhouse | 0.01% | 1.03x |
| White House Black Market | 0.01% | 1.01x |
| Buckle | 0.01% | 0.97x |
| Aeropostale | 0.01% | 0.96x |
| Maurices | 0.02% | 0.96x |
Composition Percentage:
The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
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WEBSITES
The Car Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Enthusiasts audience is drivingline.com.
| Website | Composition | Index |
| drivingline.com | 1.89% | 65.33x |
| gmauthority.com | 6.38% | 63.69x |
| wtf1.com | 1.06% | 58.82x |
| thenewsrep.com | 1.23% | 55.92x |
| autospies.com | 2.53% | 55.54x |
| chevrolet.com | 1.03% | 55.17x |
| automaatic.com | 2.56% | 53.56x |
| competitionplus.com | 1.56% | 52.11x |
| recoilweb.com | 1.37% | 51.67x |
| f1i.com | 2.56% | 51.32x |
Composition Percentage:
The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).
| Content Affinity | Composition | Index |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 4.73% | 42.02x |
| General Interest | 0.09% | 37.49x |
| Motorcycle Racing Researchers | 2.47% | 37.09x |
| Motorsports | 2.10% | 36.66x |
| Car Keys, Locks & Remotes | 2.35% | 35.58x |
| Motorsport Equipment | 6.65% | 34.04x |
| Hobby Drones & Remote-Controlled Cars | 0.42% | 33.21x |
| Auto Body Upkeep & Repair Researchers | 1.63% | 32.82x |
| Assorted Topics (Power Trains, Drones, Web Design) | 1.70% | 32.65x |
| Auto Tires & Parts Repair Researchers | 0.94% | 29.83x |
Composition Percentage:
The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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