Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Automotive News Readers.

Interest Composition Index
Automotive News Readers 47.94% 44.21x
Car Buyers 69.93% 42.00x
BMW Vehicle Shoppers 50.92% 30.18x
Electric Vehicle Shoppers 52.82% 29.34x
Motorcycle Enthusiasts 53.91% 29.32x
Car Collector Enthusiasts 55.03% 29.19x
Auto Repair Researchers 53.32% 29.18x
Audi Vehicle Shoppers 46.62% 28.21x
Ford Mustang Enthusiasts 49.83% 27.87x
Financial News Readers 35.33% 27.42x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.48x
Carhartt 0.23% 1.28x
Journeys 0.02% 1.26x
White House Black Market 0.02% 1.24x
LOFT 0.01% 1.22x
Jos A. Bank Clothiers 0.01% 1.17x
Victoria's Secret 0.02% 1.12x
Gap 0.01% 1.11x
Zumiez 0.01% 1.08x
Mens Wearhouse 0.02% 1.07x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is engineswapdepot.com.

Website Composition Index
engineswapdepot.com 1.02% 55.09x
fordauthority.com 1.05% 50.26x
drivingline.com 2.71% 48.16x
gmauthority.com 8.45% 46.37x
autonews.com 1.29% 46.21x
wtf1.com 1.19% 43.82x
janes.com 1.13% 41.47x
thenewsrep.com 1.67% 41.14x
autospies.com 3.09% 41.10x
chevrolet.com 1.47% 40.77x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.82% 25.61x
Texas Off-Roading 0.06% 24.68x
Motorcycle Racing Researchers 2.07% 24.47x
Motorsports 2.05% 23.19x
General Interest 0.11% 22.69x
Motorsport Equipment 6.82% 22.42x
Car Keys, Locks & Remotes 3.16% 21.64x
Assorted Topics (Power Trains, Drones, Web Design) 1.99% 20.29x
Auto Body Upkeep & Repair Researchers 2.06% 20.17x
Hobby Drones & Remote-Controlled Cars 0.51% 19.75x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male