Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 1.7 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Car Buyers.

Interest Composition Index
Car Buyers 76.93% 69.65x
Auto Show Enthusiasts 67.20% 62.91x
Car Collector Enthusiasts 69.66% 61.43x
Automotive Safety Researchers 60.10% 61.27x
Automotive News Readers 51.01% 54.86x
Corvette Enthusiasts 54.94% 39.21x
BMW Vehicle Shoppers 37.83% 37.85x
Audi Vehicle Shoppers 26.23% 36.12x
Ford Mustang Enthusiasts 42.16% 35.63x
Motorcycle Enthusiasts 48.40% 34.06x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.85x
White House Black Market 0.02% 1.33x
The Childrens Place 0.01% 1.32x
H&M 0.02% 1.31x
LOFT 0.01% 1.29x
Michael Kors 0.01% 1.22x
Gap 0.01% 1.21x
Urban Outfitters 0.02% 1.19x
Lululemon 0.01% 1.09x
Maurices 0.03% 1.07x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is cycleworld.com.

Website Composition Index
cycleworld.com 1.09% 65.17x
hotrod.com 2.24% 63.86x
autoweek.com 16.45% 61.46x
motorsportmagazine.com 1.95% 60.35x
f1i.com 2.21% 59.80x
procharger.com 1.31% 56.92x
pipeburn.com 1.09% 55.97x
corvetteblogger.com 7.76% 55.62x
fordmuscle.com 2.77% 53.80x
bikeexif.com 1.84% 52.62x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.85% 39.37x
Motorsports 0.63% 30.90x
Car Keys, Locks & Remotes 0.10% 30.02x
Motorcycle Racing Researchers 3.39% 29.74x
Assorted Topics (Power Trains, Drones, Web Design) 0.17% 26.78x
Motorsport Equipment 3.43% 26.78x
Trucking 1.84% 23.90x
Recreational Motor Sport Enthusiasts 2.59% 23.53x
Motorcycle Lifestyle Researchers 8.84% 22.47x
Motorcycles & Snowmobiles 16.46% 21.02x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male