Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Car Buyers.

Interest Composition Index
Car Buyers 71.67% 53.17x
Automotive News Readers 52.61% 50.90x
Car Collector Enthusiasts 58.60% 41.07x
BMW Vehicle Shoppers 49.33% 40.01x
Ford Mustang Enthusiasts 53.21% 38.05x
Auto Repair Researchers 54.81% 37.91x
Motorcycle Enthusiasts 53.01% 37.71x
Audi Vehicle Shoppers 49.31% 37.55x
Corvette Enthusiasts 51.10% 35.19x
Electric Vehicle Shoppers 45.81% 35.14x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.03% 1.29x
Carhartt 0.33% 1.28x
Dressbarn 0.03% 1.25x
White House Black Market 0.05% 1.19x
Tommy Bahama 0.01% 1.17x
REI 0.01% 1.17x
Jos A. Bank Clothiers 0.03% 1.16x
The North Face 0.01% 1.12x
Chicos 0.04% 1.08x
Aeropostale 0.05% 1.08x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is autoclassics.com.

Website Composition Index
autoclassics.com 1.22% 66.92x
autospies.com 2.17% 60.50x
engineswapdepot.com 2.80% 58.72x
wardsauto.com 1.01% 57.59x
autonews.com 3.56% 53.71x
roadkill.com 1.22% 52.97x
dragtimes.com 1.16% 51.97x
motorweek.org 2.32% 51.36x
bobistheoilguy.com 1.30% 51.25x
pipeburn.com 1.14% 50.97x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 2.13% 32.12x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 5.02% 29.80x
Environmentally Friendly Cars 0.11% 28.65x
Motorsports 2.92% 27.20x
Motorsport Equipment 10.09% 25.28x
Motorcycles & Snowmobiles 12.44% 24.31x
General Interest 0.35% 23.71x
Auto Tires & Parts Repair Researchers 3.38% 23.42x
Auto Body Upkeep & Repair Researchers 5.01% 22.72x
Assorted Topics (Auto, Hobbies, Viral Media) 49.96% 22.25x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male