Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 4.1 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Automotive News Readers.

Interest Composition Index
Automotive News Readers 52.32% 44.33x
Car Buyers 72.78% 43.90x
Car Collector Enthusiasts 58.70% 34.85x
BMW Vehicle Shoppers 49.79% 33.15x
Motorcycle Enthusiasts 53.61% 31.90x
Ford Mustang Enthusiasts 53.03% 31.89x
Auto Repair Researchers 55.25% 31.65x
Audi Vehicle Shoppers 49.78% 30.61x
Corvette Enthusiasts 49.51% 29.41x
Electric Vehicle Shoppers 47.00% 29.14x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Columbia.

Location Composition Index
Columbia 0.01% 1.76x
Express Outlets 0.01% 1.31x
Belk 0.01% 1.27x
Carhartt 0.35% 1.21x
Tommy Bahama 0.02% 1.21x
White House Black Market 0.07% 1.19x
Talbots 0.03% 1.18x
REI 0.01% 1.17x
Dressbarn 0.03% 1.15x
Chicos 0.05% 1.13x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is engineswapdepot.com.

Website Composition Index
engineswapdepot.com 2.34% 47.81x
autonews.com 2.91% 43.31x
autospies.com 2.30% 42.31x
motorweek.org 1.94% 42.02x
competitionplus.com 2.00% 41.64x
motorsportmagazine.com 1.41% 40.93x
roadkill.com 1.11% 40.82x
ridermagazine.com 1.29% 40.37x
autoweek.com 19.65% 40.11x
racer.com 2.65% 39.61x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 2.09% 30.55x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 5.49% 27.70x
Environmentally Friendly Cars 0.10% 26.12x
Motorsports 2.71% 25.64x
Motorsport Equipment 10.06% 23.63x
General Interest 0.33% 22.79x
Motorcycles & Snowmobiles 13.25% 21.83x
Auto Tires & Parts Repair Researchers 3.24% 21.41x
Auto Body Upkeep & Repair Researchers 4.88% 21.01x
Trucking 11.71% 20.76x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male