Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 2.2 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Car Buyers.

Interest Composition Index
Car Buyers 66.14% 50.20x
Automotive News Readers 59.73% 45.13x
BMW Vehicle Shoppers 49.02% 38.97x
Car Collector Enthusiasts 55.12% 35.30x
Audi Vehicle Shoppers 40.97% 33.82x
Motorcycle Enthusiasts 51.52% 33.66x
Ford Mustang Enthusiasts 47.03% 32.93x
Market Intelligence Researchers 37.32% 32.80x
Financial News Readers 32.09% 32.33x
Financial Business Intelligence Researchers 32.86% 31.88x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Gap.

Location Composition Index
Gap 0.02% 1.32x
Talbots 0.02% 1.24x
Carhartt 0.26% 1.14x
White House Black Market 0.02% 1.12x
Express 0.02% 1.07x
Jos A. Bank Clothiers 0.02% 1.06x
LOFT 0.02% 1.05x
Banana Republic 0.02% 1.04x
Dressbarn 0.02% 1.00x
Old Navy 0.03% 0.99x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is gmauthority.com.

Website Composition Index
gmauthority.com 1.46% 69.43x
automaatic.com 1.05% 60.85x
autospies.com 1.37% 55.50x
superstreetonline.com 2.69% 54.42x
imsa.com 1.80% 52.61x
texas-speed.com 1.10% 52.52x
motorsportmagazine.com 2.77% 52.47x
competitionplus.com 1.06% 52.40x
topgear.com 6.83% 50.64x
mustangandfords.com 1.89% 49.73x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.61% 35.23x
Motorcycle Racing Researchers 3.16% 30.48x
Motorsports 1.23% 29.27x
Car Keys, Locks & Remotes 0.34% 28.85x
Motorsport Equipment 5.38% 27.30x
Auctions & Repossessions 0.05% 24.68x
Assorted Topics (Power Trains, Drones, Web Design) 0.65% 24.55x
Auto Tires & Parts Repair Researchers 0.32% 24.38x
Auto Body Upkeep & Repair Researchers 0.39% 23.97x
Trucking 4.55% 22.43x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male