Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Car Buyers.

Interest Composition Index
Car Buyers 71.42% 51.74x
Automotive News Readers 53.20% 48.72x
Car Collector Enthusiasts 59.02% 40.57x
BMW Vehicle Shoppers 50.27% 38.39x
Auto Repair Researchers 54.42% 37.19x
Ford Mustang Enthusiasts 54.03% 36.95x
Audi Vehicle Shoppers 50.36% 36.35x
Motorcycle Enthusiasts 52.36% 36.30x
Corvette Enthusiasts 51.90% 35.05x
Electric Vehicle Shoppers 45.56% 34.24x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.45x
White House Black Market 0.44% 1.42x
REI 0.02% 1.34x
Mens Wearhouse 0.54% 1.33x
Bonobos 0.10% 1.30x
Buckle 0.32% 1.29x
Topshop 0.02% 1.25x
Johnston and Murphy 0.57% 1.18x
Dressbarn 0.05% 1.15x
Columbia 0.01% 1.10x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is autospies.com.

Website Composition Index
autospies.com 1.53% 63.91x
autoclassics.com 1.53% 62.98x
racer.com 2.73% 62.04x
lsxmag.com 1.04% 56.44x
enginelabs.com 1.28% 54.66x
wardsauto.com 1.30% 53.51x
dragzine.com 2.68% 53.29x
chevyhardcore.com 1.31% 52.21x
redline360.com 1.14% 51.18x
roadkill.com 1.28% 50.79x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 1.99% 30.39x
Environmentally Friendly Cars 0.14% 27.15x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 5.03% 26.50x
Motorsports 2.88% 25.25x
Motorsport Equipment 10.37% 23.99x
Motorcycles & Snowmobiles 12.27% 23.07x
Auto Tires & Parts Repair Researchers 3.67% 22.96x
General Interest 0.34% 22.47x
Auto Body Upkeep & Repair Researchers 5.39% 21.99x
Assorted Topics (Auto, Hobbies, Viral Media) 47.54% 21.91x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male