Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Car Buyers.

Interest Composition Index
Car Buyers 67.45% 53.10x
Automotive News Readers 58.31% 47.66x
BMW Vehicle Shoppers 48.43% 38.69x
Electric Vehicle Shoppers 52.19% 37.88x
Car Collector Enthusiasts 54.52% 36.26x
Audi Vehicle Shoppers 42.71% 36.20x
Motorcycle Enthusiasts 51.71% 35.08x
Market Intelligence Researchers 37.34% 34.45x
Ford Mustang Enthusiasts 47.81% 34.10x
Financial News Readers 32.83% 34.09x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.21x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is drivingline.com.

Website Composition Index
drivingline.com 1.14% 64.08x
gmauthority.com 4.27% 62.81x
automaatic.com 1.90% 54.93x
autospies.com 1.91% 53.54x
stage3motorsports.com 1.28% 49.42x
competitionplus.com 1.22% 48.57x
autosport.com 5.89% 47.14x
defensenews.com 2.04% 47.04x
topgear.com 8.24% 45.96x
turnology.com 1.06% 45.86x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.97% 38.55x
Motorcycle Racing Researchers 2.60% 32.67x
Motorsports 1.76% 31.51x
Car Keys, Locks & Remotes 1.14% 31.15x
Hobby Drones & Remote-Controlled Cars 0.30% 31.13x
Auto Body Upkeep & Repair Researchers 0.98% 29.38x
Motorsport Equipment 6.19% 28.98x
Assorted Topics (Power Trains, Drones, Web Design) 0.86% 27.68x
Auto Tires & Parts Repair Researchers 0.67% 25.59x
Auctions & Repossessions 0.20% 25.09x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male