Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Car Buyers.

Interest Composition Index
Car Buyers 69.86% 45.19x
Car Collector Enthusiasts 57.86% 35.91x
Automotive News Readers 50.50% 32.72x
Auto Repair Researchers 52.24% 31.92x
Ford Mustang Enthusiasts 48.39% 30.98x
BMW Vehicle Shoppers 45.62% 30.46x
Corvette Enthusiasts 48.10% 29.79x
Audi Vehicle Shoppers 45.44% 29.68x
Motorcycle Enthusiasts 46.59% 27.45x
Jeep Vehicle Shoppers 42.04% 26.42x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is The North Face.

Location Composition Index
The North Face 0.03% 1.36x
Tommy Bahama 0.03% 1.35x
Chicos 0.06% 1.34x
Charlotte Russe 0.02% 1.32x
Brooks Brothers 0.04% 1.30x
LL Bean 0.01% 1.28x
Lane Bryant 0.05% 1.28x
Free People 0.02% 1.25x
Belk 0.02% 1.24x
Lorna Jane 0.01% 1.24x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is vividracing.com.

Website Composition Index
vividracing.com 1.55% 103.31x
bringatrailer.com 1.29% 98.03x
autospies.com 3.14% 92.54x
barnfinds.com 1.35% 89.85x
motorsportmagazine.com 1.21% 86.45x
dragtimes.com 1.21% 82.67x
mrn.com 1.01% 82.22x
tflcar.com 3.51% 81.80x
planet-9.com 1.02% 81.58x
racer.com 5.54% 80.86x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 1.81% 35.62x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 30.39% 28.96x
Motorcycles & Snowmobiles 9.46% 28.00x
Environmentally Friendly Cars 0.23% 27.08x
Motorsports 3.13% 26.51x
Motorsport Equipment 11.97% 25.82x
General Interest 0.62% 23.04x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 3.21% 22.03x
Auto Body Upkeep & Repair Researchers 8.92% 21.91x
Car Enthusiasts 14.33% 21.17x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male