Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 2.1 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Auto Show Enthusiasts.

Interest Composition Index
Auto Show Enthusiasts 70.47% 70.51x
Car Collector Enthusiasts 73.50% 69.60x
Car Buyers 55.43% 51.44x
Automotive News Readers 58.69% 48.67x
Corvette Enthusiasts 54.80% 47.69x
Motorcycle Enthusiasts 50.98% 40.84x
Volkswagen Vehicle Shopper 34.24% 38.34x
Competitive Car Brand Shoppers 43.58% 38.28x
BMW Vehicle Shoppers 41.36% 37.02x
Tire Shoppers 28.98% 35.13x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.35x
Michael Kors 0.01% 1.28x
Gymboree 0.01% 1.24x
Aeropostale 0.02% 1.23x
Hollister 0.01% 1.21x
Dressbarn 0.01% 1.13x
Carhartt 0.20% 1.12x
Jos A. Bank Clothiers 0.01% 1.11x
LOFT 0.01% 1.08x
Zumiez 0.01% 1.08x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is cycleworld.com.

Website Composition Index
cycleworld.com 2.52% 56.28x
competitionplus.com 1.19% 55.57x
hotrod.com 4.78% 55.36x
superchevy.com 1.33% 55.10x
f1i.com 2.97% 53.17x
pipeburn.com 1.07% 50.20x
corvetteblogger.com 9.77% 50.14x
ultimatespecs.com 1.43% 48.54x
lsxmag.com 3.10% 48.13x
bikeexif.com 1.73% 48.06x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.16% 35.44x
Car Keys, Locks & Remotes 0.18% 31.27x
Motorcycle Racing Researchers 3.09% 29.98x
Motorsports 0.76% 29.41x
Motorsport Equipment 3.86% 26.85x
Assorted Topics (Power Trains, Drones, Web Design) 0.28% 25.79x
Auto Body Upkeep & Repair Researchers 0.20% 23.94x
Recreational Motor Sport Enthusiasts 2.40% 22.27x
Hobby Drones & Remote-Controlled Cars 0.06% 21.96x
Motorcycle Lifestyle Researchers 7.62% 21.25x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male