Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Car Buyers.

Interest Composition Index
Car Buyers 72.87% 90.57x
Automotive News Readers 54.99% 78.34x
Car Collector Enthusiasts 60.99% 72.16x
BMW Vehicle Shoppers 47.76% 67.04x
Auto Repair Researchers 53.69% 62.49x
Ford Mustang Enthusiasts 51.11% 62.37x
Audi Vehicle Shoppers 47.95% 60.38x
Corvette Enthusiasts 50.07% 58.11x
Motorcycle Enthusiasts 45.52% 57.06x
Electric Vehicle Shoppers 38.87% 54.31x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.40x
Columbia 0.02% 1.38x
Tommy Bahama 0.02% 1.32x
Mens Wearhouse 0.53% 1.31x
Uniqlo 0.01% 1.20x
Michael Kors 0.02% 1.20x
REI 0.02% 1.18x
White House Black Market 0.16% 1.17x
Johnston and Murphy 0.11% 1.17x
Eddie Bauer 0.02% 1.11x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is autospies.com.

Website Composition Index
autospies.com 2.68% 100.82x
bringatrailer.com 1.06% 98.20x
vividracing.com 1.14% 98.10x
corvetteonline.com 1.31% 90.85x
racer.com 5.09% 90.24x
modbargains.com 1.01% 89.93x
barnfinds.com 1.09% 88.00x
autoclassics.com 2.89% 82.84x
lsxmag.com 1.72% 78.92x
procharger.com 1.87% 78.47x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 2.40% 44.22x
Environmentally Friendly Cars 0.27% 35.24x
Motorcycles & Snowmobiles 12.41% 33.93x
Motorsports 3.63% 32.84x
Motorsport Equipment 13.90% 31.73x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 5.57% 31.45x
General Interest 0.61% 30.30x
Assorted Topics (Auto, Hobbies, Viral Media) 45.17% 29.87x
Auto Body Upkeep & Repair Researchers 8.53% 28.88x
Auto Tires & Parts Repair Researchers 6.44% 28.18x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male