Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Car Buyers.

Interest Composition Index
Car Buyers 70.49% 63.53x
Automotive News Readers 60.92% 54.07x
Electric Vehicle Shoppers 53.75% 44.14x
BMW Vehicle Shoppers 52.47% 43.40x
Motorcycle Enthusiasts 55.39% 42.40x
Car Collector Enthusiasts 57.39% 42.38x
Auto Repair Researchers 54.23% 41.55x
Ford Mustang Enthusiasts 50.93% 41.47x
Audi Vehicle Shoppers 47.08% 41.47x
Financial News Readers 35.48% 40.40x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.16% 1.20x
Old Navy 0.02% 1.15x
Dressbarn 0.01% 1.12x
Express 0.01% 1.08x
Victoria's Secret 0.02% 1.07x
Mens Wearhouse 0.01% 1.03x
White House Black Market 0.01% 1.01x
Buckle 0.01% 0.97x
Aeropostale 0.01% 0.96x
Maurices 0.02% 0.96x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is drivingline.com.

Website Composition Index
drivingline.com 1.89% 65.33x
gmauthority.com 6.38% 63.69x
wtf1.com 1.06% 58.82x
thenewsrep.com 1.23% 55.92x
autospies.com 2.53% 55.54x
chevrolet.com 1.03% 55.17x
automaatic.com 2.56% 53.56x
competitionplus.com 1.56% 52.11x
recoilweb.com 1.37% 51.67x
f1i.com 2.56% 51.32x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.73% 42.02x
General Interest 0.09% 37.49x
Motorcycle Racing Researchers 2.47% 37.09x
Motorsports 2.10% 36.66x
Car Keys, Locks & Remotes 2.35% 35.58x
Motorsport Equipment 6.65% 34.04x
Hobby Drones & Remote-Controlled Cars 0.42% 33.21x
Auto Body Upkeep & Repair Researchers 1.63% 32.82x
Assorted Topics (Power Trains, Drones, Web Design) 1.70% 32.65x
Auto Tires & Parts Repair Researchers 0.94% 29.83x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male