Explore the Car Enthusiasts Audience
Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Car Enthusiasts audience.
INTERESTS
The Car Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Enthusiasts audience is Car Buyers.
| Interest | Composition | Index |
| Car Buyers | 71.67% | 53.17x |
| Automotive News Readers | 52.61% | 50.90x |
| Car Collector Enthusiasts | 58.60% | 41.07x |
| BMW Vehicle Shoppers | 49.33% | 40.01x |
| Ford Mustang Enthusiasts | 53.21% | 38.05x |
| Auto Repair Researchers | 54.81% | 37.91x |
| Motorcycle Enthusiasts | 53.01% | 37.71x |
| Audi Vehicle Shoppers | 49.31% | 37.55x |
| Corvette Enthusiasts | 51.10% | 35.19x |
| Electric Vehicle Shoppers | 45.81% | 35.14x |
Composition Percentage:
The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Curious about what else the Car Enthusiasts audience is interested in?
Sign Up
APPAREL RETAILERS
The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.03% | 1.29x |
| Carhartt | 0.33% | 1.28x |
| Dressbarn | 0.03% | 1.25x |
| White House Black Market | 0.05% | 1.19x |
| Tommy Bahama | 0.01% | 1.17x |
| REI | 0.01% | 1.17x |
| Jos A. Bank Clothiers | 0.03% | 1.16x |
| The North Face | 0.01% | 1.12x |
| Chicos | 0.04% | 1.08x |
| Aeropostale | 0.05% | 1.08x |
Composition Percentage:
The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Want to find more of the Car Enthusiasts audience in the real world?
Sign Up
WEBSITES
The Car Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Enthusiasts audience is autoclassics.com.
| Website | Composition | Index |
| autoclassics.com | 1.22% | 66.92x |
| autospies.com | 2.17% | 60.50x |
| engineswapdepot.com | 2.80% | 58.72x |
| wardsauto.com | 1.01% | 57.59x |
| autonews.com | 3.56% | 53.71x |
| roadkill.com | 1.22% | 52.97x |
| dragtimes.com | 1.16% | 51.97x |
| motorweek.org | 2.32% | 51.36x |
| bobistheoilguy.com | 1.30% | 51.25x |
| pipeburn.com | 1.14% | 50.97x |
Composition Percentage:
The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Want to see more of the websites the Car Enthusiasts audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorcycle Racing Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Racing Researchers | 2.13% | 32.12x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 5.02% | 29.80x |
| Environmentally Friendly Cars | 0.11% | 28.65x |
| Motorsports | 2.92% | 27.20x |
| Motorsport Equipment | 10.09% | 25.28x |
| Motorcycles & Snowmobiles | 12.44% | 24.31x |
| General Interest | 0.35% | 23.71x |
| Auto Tires & Parts Repair Researchers | 3.38% | 23.42x |
| Auto Body Upkeep & Repair Researchers | 5.01% | 22.72x |
| Assorted Topics (Auto, Hobbies, Viral Media) | 49.96% | 22.25x |
Composition Percentage:
The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Want to see more of the Content Affinities the Car Enthusiasts audience visits?
Sign Up
DEMOGRAPHICS
The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Car Enthusiasts audience?
Sign Up