Dstillery Audiences

CAR RENTAL SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Car Rental Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 14.41% 15.22x
Family Adventures Travelers 15.20% 14.95x
Flight and Hotel Shoppers 19.32% 14.09x
Getaways Researchers 11.81% 12.44x
Vacation Rental Accommodation Researchers 11.61% 12.24x
Home Buyers 13.22% 12.19x
Kitchen & Bathroom Remodelers 12.47% 11.81x
Home Lending Researchers 14.67% 11.78x
Mac Users 12.77% 11.77x
Work Hard, Play Hard Travelers 13.41% 11.74x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Gap.

Location Composition Index
Gap 0.02% 1.52x
LOFT 0.02% 1.50x
Chicos 0.02% 1.43x
Michael Kors 0.01% 1.39x
Banana Republic 0.02% 1.36x
Talbots 0.01% 1.35x
White House Black Market 0.02% 1.34x
Express 0.02% 1.24x
Lane Bryant 0.02% 1.23x
Jos A. Bank Clothiers 0.02% 1.23x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is hertz.com.

Website Composition Index
hertz.com 2.15% 29.15x
hotwire.com 1.52% 23.92x
skyscanner.com 8.53% 19.42x
hotels.com 4.83% 13.48x
thecrazytourist.com 11.60% 12.66x
thegardeningcook.com 1.82% 11.77x
gardenloversclub.com 3.36% 11.75x
officedepot.com 1.18% 11.74x
thesoccermomblog.com 1.23% 11.59x
mycentraljersey.com 3.45% 11.58x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.10% 15.87x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 15.47x
Robotics 0.02% 12.18x
Hair & Beauty 0.03% 11.14x
European Museums, Restaurants & Events 0.09% 11.08x
National Parks 0.16% 10.51x
Bathrooms & Plumbing 0.04% 10.06x
Cub & Girl Scouts 0.02% 9.67x
Construction Apparel 0.02% 9.16x
Beach Vacations 0.13% 9.10x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male