Dstillery Audiences

CAR RENTAL SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Car Rental Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 34.58% 26.94x
Family Adventures Travelers 19.04% 25.47x
Work Comes First Travelers 20.83% 24.54x
Travel Researchers 29.15% 22.68x
Vacation Planners 27.50% 21.63x
Home Buyers 24.48% 20.58x
Work Hard, Play Hard Travelers 15.84% 20.30x
Vacation Rental Accommodation Researchers 24.76% 20.17x
Home Lending Researchers 24.67% 20.12x
Discount Flight Searchers 25.50% 20.06x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.80x
Armani 0.02% 1.79x
Free People 0.02% 1.67x
Bonobos 0.01% 1.58x
REI 0.01% 1.58x
Uniqlo 0.01% 1.56x
Zara 0.02% 1.48x
Kate Spade 0.02% 1.46x
Madewell 0.02% 1.44x
The North Face 0.01% 1.40x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is enterprise.com.

Website Composition Index
enterprise.com 3.38% 36.06x
hyatt.com 2.94% 32.14x
hertz.com 8.41% 27.82x
viator.com 1.48% 26.85x
dingit.tv 1.73% 24.16x
jetblue.com 1.52% 23.66x
southwest.com 10.85% 23.59x
uberestimate.com 1.04% 23.52x
cheapflights.com 1.47% 23.28x
homeaway.com 4.63% 22.91x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.23% 21.62x
ISPs & Local Services 0.03% 13.71x
London Tourism 0.14% 13.66x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 13.58x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.29% 13.22x
San Francisco Tourism 1.05% 12.96x
Comedy Content 0.37% 12.43x
Assorted Topics (Cooking, Games, Viral Media) 0.07% 12.40x
European Museums, Restaurants & Events 1.83% 12.07x
South Carolina Travel 0.11% 11.96x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male