Dstillery Audiences

CAR RENTAL SHOPPERS

Audience Size: 3 Million Devices

Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Car Rental Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 18.48% 21.25x
Work Comes First Travelers 17.43% 21.06x
Flight and Hotel Shoppers 21.53% 20.05x
Discount Flight Searchers 17.44% 16.66x
Work Hard, Play Hard Travelers 14.87% 16.57x
Home Lending Researchers 16.81% 16.32x
Home Buyers 14.66% 16.24x
Vacation Planners 16.93% 16.23x
Vacation Rental Accommodation Researchers 13.36% 16.21x
Sporting Goods Shoppers 13.48% 15.72x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.05x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is hertz.com.

Website Composition Index
hertz.com 2.85% 29.42x
hotwire.com 4.50% 23.25x
enterprise.com 1.42% 21.28x
skyscanner.com 9.29% 19.78x
hilton.com 4.15% 18.72x
rei.com 1.48% 15.67x
airfarewatchdog.com 2.35% 15.58x
overstock.com 1.86% 15.54x
intuit.com 1.02% 14.70x
thesoccermomblog.com 1.15% 13.97x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.17% 17.38x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.07% 16.50x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 14.80x
European Museums, Restaurants & Events 0.21% 14.33x
Cuba & Mexico Media 0.12% 14.26x
Electronic Cabling 0.05% 14.00x
Website Launchers 0.10% 13.63x
Engineering 0.38% 12.97x
National Parks 0.29% 12.83x
Moving & Storage 0.29% 11.82x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male