Dstillery Audiences

CAR RENTAL SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Car Rental Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 36.11% 34.72x
Travel Researchers 30.75% 31.63x
Vacation Planners 28.51% 29.08x
Vacation Rental Accommodation Researchers 25.51% 28.24x
Discount Flight Searchers 23.75% 27.65x
Home Custom Bedroom Decorators 21.32% 27.38x
Sporting Goods Shoppers 25.04% 27.31x
Custom Home Lighting Shoppers 21.38% 27.24x
Travel Reward Points Enthusiasts 26.56% 27.16x
Affordable Hotel Bookers 28.87% 27.13x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 1.76x
Bonobos 0.10% 1.65x
Topshop 0.02% 1.58x
Jos A. Bank Clothiers 0.44% 1.57x
Club Monaco 0.02% 1.50x
Johnston and Murphy 0.20% 1.46x
Intermix 0.01% 1.42x
Hugo Boss 0.04% 1.40x
Patagonia 0.02% 1.38x
LL Bean 0.01% 1.36x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is starwoodhotels.com.

Website Composition Index
starwoodhotels.com 1.98% 54.00x
bestparking.com 1.13% 51.97x
enterprise.com 11.68% 46.49x
thepointsguy.com 1.15% 43.43x
hyatt.com 9.49% 42.21x
hertz.com 13.91% 39.03x
mylistoflists.com 1.32% 37.40x
seaworldparks.com 1.32% 37.39x
fivestaralliance.com 1.18% 36.42x
detonate.com 1.17% 35.76x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 23.04x
Washington D.C. Hotels 0.02% 21.10x
London Tourism 0.36% 15.40x
South Carolina Travel 0.32% 15.31x
European Museums, Restaurants & Events 3.33% 14.45x
San Francisco Tourism 2.16% 14.20x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.69% 14.19x
Smart Travel 7.54% 13.99x
Mexico Travel 0.70% 13.60x
ISPs & Local Services 0.07% 13.49x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male