CAR RENTAL SHOPPERS

Audience Size: 3.5 Million Devices

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Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Car Rental Shoppers audience.

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Family Adventures Travelers.

Interest	Composition	Index
Family Adventures Travelers	16.76%	15.29x
Work Comes First Travelers	15.57%	15.29x
Flight and Hotel Shoppers	20.75%	14.43x
Vacation Rental Accommodation Researchers	12.34%	12.03x
Discount Flight Searchers	16.18%	11.98x
Home Buyers	14.57%	11.89x
Home Lending Researchers	16.39%	11.88x
Work Hard, Play Hard Travelers	14.86%	11.83x
Getaways Researchers	13.48%	11.83x
Travel Book Readers	12.22%	11.75x

Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.

Index: A comparison of the Car Rental Shoppers audience to the internet population.

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.01%	1.48x
H&M	0.01%	1.42x
Jos A. Bank Clothiers	0.02%	1.33x
Gymboree	0.02%	1.29x
Chicos	0.02%	1.22x
American Eagle Outfitters	0.02%	1.21x
Forever 21	0.01%	1.21x
LOFT	0.02%	1.21x
Aeropostale	0.02%	1.19x
Mens Wearhouse	0.02%	1.17x

Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.

Index: A comparison of the Car Rental Shoppers audience to the internet population.

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is hertz.com.

Website	Composition	Index
hertz.com	2.89%	25.91x
hotwire.com	3.57%	22.28x
hilton.com	3.25%	18.18x
rei.com	1.33%	17.89x
skyscanner.com	11.46%	17.85x
overstock.com	1.41%	15.60x
intuit.com	1.00%	15.59x
airfarewatchdog.com	2.40%	15.48x
jetsetter.com	1.87%	14.72x
escapehere.com	1.03%	14.50x

Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.

Index: A comparison of the Car Rental Shoppers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity	Composition	Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.09%	13.54x
European Museums, Restaurants & Events	0.14%	10.86x
Bathrooms & Plumbing	0.08%	10.85x
Assorted Topics (Coupons, Stain Removal, Seafood)	0.02%	10.15x
National Parks	0.22%	10.08x
Engineering	0.27%	9.89x
Electronic Cabling	0.02%	9.87x
Cuba & Mexico Media	0.08%	9.61x
Online Media Converters	0.05%	9.40x
Beach Vacations	0.17%	9.13x

Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.

Index: A comparison of the Car Rental Shoppers audience to the internet population.

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male