Dstillery Audiences

CAR RENTAL SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Car Rental Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 33.85% 20.29x
Work Comes First Travelers 29.71% 19.71x
Family Adventures Travelers 29.63% 19.63x
Travel Researchers 26.00% 16.68x
Vacation Planners 25.82% 16.34x
Executive Travelers 22.44% 15.62x
Last Minute Travelers 26.72% 15.60x
Home Buyers 24.60% 15.57x
Discount Flight Searchers 23.33% 15.52x
Work Hard, Play Hard Travelers 22.86% 15.46x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.10% 1.06x
Mens Wearhouse 0.01% 1.04x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is hertz.com.

Website Composition Index
hertz.com 8.10% 22.49x
southwest.com 7.62% 20.89x
hotelguides.com 1.28% 19.79x
homeaway.com 2.92% 19.27x
alaskaair.com 1.88% 17.88x
choicehotels.com 6.56% 17.25x
the11best.com 1.13% 16.86x
vrbo.com 7.43% 16.82x
skyscanner.com 21.20% 16.79x
momondo.com 2.17% 16.47x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.10% 16.18x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.19% 15.00x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 14.37x
San Francisco Tourism 0.55% 13.38x
Apartment & Community Real Estate Researchers 0.15% 12.95x
European Museums, Restaurants & Events 1.39% 12.06x
Beach Vacations 2.86% 11.40x
National Parks 1.41% 11.15x
Comedy Content 0.28% 10.94x
Scuba Diving 0.11% 10.68x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male