Dstillery Audiences

CAR RENTAL SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Car Rental Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 6.01% 12.23x
Kitchen & Bathroom Remodelers 7.53% 12.13x
Family Adventures Travelers 7.22% 11.76x
Home and Garden TV Fans 5.50% 11.03x
Beach House Second Home Owners 5.58% 10.94x
Vacation Rental Accommodation Researchers 5.80% 10.90x
Home Design Enthusiasts 5.58% 10.73x
Men's Shoe Shoppers 5.79% 10.59x
Home Custom Bedroom Decorators 2.85% 10.43x
Custom Home Lighting Shoppers 2.85% 10.41x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.85x
J. Crew 0.01% 1.72x
Eddie Bauer 0.01% 1.61x
Hollister 0.01% 1.60x
Michael Kors 0.01% 1.58x
American Eagle Outfitters 0.02% 1.58x
Buckle 0.02% 1.55x
Gymboree 0.02% 1.53x
Aeropostale 0.02% 1.41x
Express 0.02% 1.29x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is hertz.com.

Website Composition Index
hertz.com 1.41% 24.99x
skyscanner.com 7.11% 16.00x
examiner.net 1.07% 12.84x
thedestinlog.com 1.01% 12.84x
expedia.com 1.32% 12.70x
mycentraljersey.com 4.57% 12.67x
bucyrustelegraphforum.com 1.05% 11.87x
thesoccermomblog.com 1.86% 11.74x
columbusalive.com 1.04% 11.68x
ocala.com 2.00% 11.63x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 15.89x
University Press 0.04% 9.78x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.48% 8.49x
Website Launchers 0.03% 8.45x
Philanthropy - Nonprofits 0.05% 8.45x
Spanish Lifestyle & Health 0.44% 7.84x
Spanish Health & Wellness 0.52% 7.74x
Peru Media 0.71% 7.57x
DIY Decoration & Furniture 1.27% 7.48x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 2.96% 7.42x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male