Dstillery Audiences

CAR RENTAL SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Car Rental Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 32.79% 19.95x
Work Comes First Travelers 28.60% 19.43x
Family Adventures Travelers 28.99% 19.37x
Travel Researchers 24.80% 16.03x
Vacation Planners 25.18% 15.99x
Home Buyers 23.47% 15.70x
Work Hard, Play Hard Travelers 22.14% 15.32x
Discount Flight Searchers 22.83% 15.26x
Home Lending Researchers 24.59% 15.19x
Executive Travelers 20.46% 14.94x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Journeys.

Location Composition Index
Journeys 0.01% 1.40x
Chicos 0.01% 1.37x
Old Navy 0.02% 1.35x
Maurices 0.01% 1.12x
Carhartt 0.13% 1.01x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is hertz.com.

Website Composition Index
hertz.com 6.04% 24.06x
southwest.com 4.97% 21.14x
homeaway.com 1.78% 19.37x
momondo.com 1.53% 18.46x
choicehotels.com 4.51% 18.39x
skyscanner.com 17.04% 17.69x
alaskaair.com 1.01% 17.08x
seatguru.com 2.18% 17.07x
vrbo.com 4.80% 16.87x
the11best.com 1.05% 15.78x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 16.19x
Environmentally Friendly Cars 0.02% 15.06x
San Francisco Tourism 0.36% 13.69x
Apartment & Community Real Estate Researchers 0.08% 12.97x
Home Printing 0.08% 12.43x
London Tourism 0.04% 12.18x
Barcode Site & App Users 0.02% 11.93x
European Museums, Restaurants & Events 0.99% 11.79x
Home Improvement Contractor 0.05% 11.54x
Beach Vacations 2.01% 11.37x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male