Dstillery Audiences

CAR RENTAL SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Car Rental Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 8.70% 14.03x
Family Adventures Travelers 9.90% 14.02x
Flight and Hotel Shoppers 15.63% 12.48x
Vacation Rental Accommodation Researchers 7.63% 11.86x
Kitchen & Bathroom Remodelers 9.62% 11.76x
Beach House Second Home Owners 7.29% 11.19x
Home Exterior Design Enthusiasts 8.52% 10.92x
Work Hard, Play Hard Travelers 9.47% 10.86x
Home Buyers 9.57% 10.81x
Apartment Furniture Shoppers 7.55% 10.81x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.66x
J. Crew 0.02% 1.32x
Coach 0.01% 1.30x
H&M 0.02% 1.27x
Talbots 0.02% 1.21x
Jos A. Bank Clothiers 0.02% 1.18x
Zumiez 0.02% 1.18x
LOFT 0.03% 1.17x
Lane Bryant 0.02% 1.15x
Banana Republic 0.02% 1.15x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is hertz.com.

Website Composition Index
hertz.com 1.68% 30.05x
skyscanner.com 7.56% 19.92x
thecrazytourist.com 9.64% 13.20x
mycentraljersey.com 4.28% 12.89x
hotels.com 2.41% 12.81x
thegardeningcook.com 1.42% 12.46x
gardenloversclub.com 2.64% 12.33x
thesoccermomblog.com 1.63% 11.70x
thisoldhouse.com 5.69% 11.67x
extremehowto.com 1.17% 11.61x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.12% 15.73x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.40% 10.61x
Insurance Cluster 0.02% 9.66x
National Parks 0.08% 9.18x
Credit Unions & Consumer Protection 0.02% 8.86x
Bird Watching 0.04% 8.64x
Local Events & Travel Guide 4.57% 8.60x
Mexico Travel 0.03% 8.39x
Smart Travel 0.59% 8.34x
Engineering 0.09% 8.26x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male