Dstillery Audiences

CAR RENTAL SHOPPERS

Audience Size: 4.1 Million Devices

Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Car Rental Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 37.97% 22.67x
Travel Researchers 32.47% 20.03x
Vacation Planners 30.19% 18.90x
Vacation Rental Accommodation Researchers 26.27% 18.44x
Discount Flight Searchers 25.74% 17.95x
Sporting Goods Shoppers 26.15% 17.95x
Home Lending Researchers 25.57% 17.80x
Affordable Hotel Bookers 29.60% 17.66x
Home Custom Bedroom Decorators 22.28% 17.57x
Custom Home Lighting Shoppers 22.28% 17.57x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.12% 1.69x
Topshop 0.03% 1.68x
Supreme 0.01% 1.64x
Jos A. Bank Clothiers 0.38% 1.56x
Patagonia 0.01% 1.46x
Armani 0.03% 1.43x
White House Black Market 0.41% 1.42x
REI 0.02% 1.38x
Johnston and Murphy 0.53% 1.32x
Mens Wearhouse 0.55% 1.32x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is starwoodhotels.com.

Website Composition Index
starwoodhotels.com 1.07% 36.94x
enterprise.com 6.13% 33.11x
hyatt.com 5.36% 30.04x
hertz.com 9.80% 27.37x
omnihotels.com 1.76% 26.12x
viator.com 2.51% 24.54x
vacationidea.com 1.16% 22.83x
dingit.tv 2.60% 21.65x
jetblue.com 2.41% 21.56x
flysfo.com 1.27% 21.42x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 16.80x
Washington D.C. Hotels 0.01% 13.91x
London Tourism 0.21% 11.37x
ISPs & Local Services 0.04% 11.26x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.45% 10.89x
San Francisco Tourism 1.40% 10.64x
South Carolina Travel 0.17% 10.48x
European Museums, Restaurants & Events 2.27% 10.36x
Assorted Topics (Cooking, Games, Viral Media) 0.10% 10.35x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 10.07x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male