Dstillery Audiences

CAR RENTAL SHOPPERS

Audience Size: 5.8 Million Devices

Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Car Rental Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 37.61% 18.66x
Family Adventures Travelers 32.88% 18.36x
Work Comes First Travelers 33.10% 18.28x
Travel Researchers 29.79% 16.28x
Vacation Planners 29.28% 15.35x
Discount Flight Searchers 23.88% 15.34x
Work Hard, Play Hard Travelers 26.39% 14.88x
Executive Travelers 27.35% 14.77x
Home Lending Researchers 25.72% 14.70x
Last Minute Travelers 28.69% 14.52x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.67x
American Apparel 0.03% 1.62x
REI 0.02% 1.61x
Club Monaco 0.01% 1.51x
Urban Outfitters 0.04% 1.48x
Ann Taylor 0.02% 1.48x
Uniqlo 0.02% 1.44x
Tommy Bahama 0.02% 1.41x
The North Face 0.02% 1.41x
Armani 0.02% 1.39x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is enterprise.com.

Website Composition Index
enterprise.com 1.65% 24.94x
hyatt.com 1.79% 21.88x
hertz.com 7.21% 19.96x
viator.com 1.05% 18.80x
southwest.com 8.20% 17.75x
cheapflights.com 1.06% 17.69x
homeaway.com 3.37% 16.77x
hotelguides.com 1.48% 16.71x
jetblue.com 1.08% 16.66x
alaskaair.com 2.15% 15.74x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 16.29x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.23% 10.93x
San Francisco Tourism 0.82% 10.76x
London Tourism 0.10% 10.66x
Decoration & Fabric 0.02% 10.61x
Assorted Topics (Cooking, Games, Viral Media) 0.06% 10.49x
ISPs & Local Services 0.02% 10.46x
Comedy Content 0.33% 10.29x
Beach Vacations 3.76% 10.14x
European Museums, Restaurants & Events 1.56% 10.12x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male