Dstillery Audiences

CAR RENTAL SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Car Rental Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 38.52% 35.68x
Travel Researchers 33.97% 32.96x
Vacation Rental Accommodation Researchers 26.06% 31.61x
Travel Reward Points Enthusiasts 27.15% 31.04x
Sporting Goods Shoppers 25.24% 30.51x
Vacation Planners 30.65% 30.50x
Home Custom Bedroom Decorators 21.73% 30.36x
Nashville Activity Researchers 21.65% 29.32x
Restaurant Researchers 25.69% 29.22x
Discount Flight Searchers 25.17% 29.14x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Topshop.

Location Composition Index
Topshop 0.01% 1.90x
Intermix 0.01% 1.62x
Madewell 0.03% 1.59x
Kate Spade 0.02% 1.58x
Bonobos 0.04% 1.54x
Banana Republic 0.04% 1.53x
Lululemon 0.07% 1.51x
LOFT 0.07% 1.49x
Club Monaco 0.01% 1.48x
Jos A. Bank Clothiers 0.33% 1.46x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is starwoodhotels.com.

Website Composition Index
starwoodhotels.com 2.17% 46.56x
bestparking.com 1.23% 45.09x
enterprise.com 12.86% 41.66x
thepointsguy.com 1.27% 40.66x
hyatt.com 10.36% 36.82x
hertz.com 14.60% 35.57x
seaworldparks.com 1.45% 33.18x
swapalease.com 1.06% 32.46x
detonate.com 1.24% 32.09x
omnihotels.com 3.43% 30.24x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.28% 24.60x
Washington D.C. Hotels 0.03% 20.25x
South Carolina Travel 0.36% 16.51x
San Francisco Tourism 2.31% 15.24x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.77% 14.99x
European Museums, Restaurants & Events 3.55% 14.96x
London Tourism 0.42% 14.84x
Smart Travel 7.85% 14.80x
Mexico Travel 0.76% 14.08x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.10% 13.91x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male