Dstillery Audiences

CAR RENTAL SHOPPERS

Audience Size: 3 Million Devices

Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Car Rental Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 19.40% 33.03x
Flight and Hotel Shoppers 26.09% 32.43x
Family Adventures Travelers 19.83% 32.42x
Discount Flight Searchers 18.46% 25.98x
Home Buyers 15.69% 25.94x
Travel Researchers 18.09% 25.62x
Work Hard, Play Hard Travelers 16.45% 25.20x
Vacation Planners 19.22% 24.98x
Sale Seekers 12.86% 24.83x
Vacation Rental Accommodation Researchers 13.16% 24.60x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.70x
Mens Wearhouse 0.01% 1.59x
White House Black Market 0.01% 1.48x
Carhartt 0.09% 1.11x
Maurices 0.01% 0.91x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is hertz.com.

Website Composition Index
hertz.com 3.00% 30.52x
choicehotels.com 1.39% 23.32x
hotwire.com 6.56% 22.78x
skyscanner.com 9.49% 22.22x
extendoffice.com 1.24% 20.67x
hilton.com 6.55% 19.59x
myrecipemagic.com 1.03% 19.24x
overstock.com 2.87% 17.27x
seatguru.com 1.01% 17.27x
microsoft.com 1.12% 17.01x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 18.38x
Electronic Cabling 0.11% 16.86x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.09% 15.46x
Illinois College Sports 0.07% 15.32x
Cub & Girl Scouts 0.10% 15.08x
Weather Information 0.15% 14.77x
Chemicals 0.09% 14.36x
Arts & Crafts 0.07% 13.98x
Lighting & Power 0.28% 13.82x
Beach Vacations 0.34% 13.74x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male