Explore the Car Rental Shoppers Audience
Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Car Rental Shoppers audience.
INTERESTS
The Car Rental Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Rental Shoppers audience is Travel Industry.
| Interest | Composition | Index |
| Travel Industry | 30.41% | 18.58x |
| Vacation Rental Accommodation Researchers | 28.65% | 16.52x |
| Travel Reward Points Enthusiasts | 29.73% | 16.51x |
| Restaurant Researchers | 25.95% | 15.79x |
| Affordable Hotel Bookers | 33.08% | 15.73x |
| Sporting Goods Shoppers | 24.62% | 15.61x |
| Auto Insurance Shoppers | 26.92% | 15.44x |
| Luxury Travel Researchers | 21.52% | 15.07x |
| Flight and Hotel Shoppers | 53.87% | 15.01x |
| Men's Clothing Shoppers | 22.06% | 14.93x |
Composition Percentage:
The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
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APPAREL RETAILERS
The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.02% | 1.51x |
| Ralph Lauren | 0.01% | 1.50x |
| Columbia | 0.01% | 1.45x |
| Lorna Jane | 0.00% | 1.42x |
| Eddie Bauer | 0.01% | 1.40x |
| J. Crew | 0.03% | 1.38x |
| American Apparel | 0.03% | 1.34x |
| Madewell | 0.01% | 1.32x |
| REI | 0.02% | 1.32x |
| Tommy Bahama | 0.02% | 1.25x |
Composition Percentage:
The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
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WEBSITES
The Car Rental Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Rental Shoppers audience is budget.com.
| Website | Composition | Index |
| budget.com | 0.34% | 114.05x |
| europcar.com | 0.11% | 67.21x |
| avis.com | 0.18% | 62.53x |
| feedingmykid.com | 0.10% | 59.12x |
| pnf.com | 0.18% | 55.69x |
| oracle-base.com | 0.10% | 52.89x |
| etihadguest.com | 0.11% | 52.37x |
| pueblobonito.com | 0.09% | 51.77x |
| toursbylocals.com | 0.08% | 51.37x |
| slh.com | 0.21% | 51.35x |
Composition Percentage:
The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.24% | 20.00x |
| Washington D.C. Hotels | 0.06% | 15.55x |
| Caribbean Vacation | 3.14% | 12.08x |
| Smart Travel | 9.49% | 12.02x |
| South Carolina Travel | 0.59% | 11.98x |
| San Francisco Tourism | 2.85% | 11.65x |
| European Museums, Restaurants & Events | 3.99% | 11.48x |
| National Parks | 3.88% | 11.35x |
| Travel Adventure | 17.12% | 10.73x |
| Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) | 1.28% | 10.58x |
Composition Percentage:
The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
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DEMOGRAPHICS
The Car Rental Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999
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