Explore the Car Rental Shoppers Audience
Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Car Rental Shoppers audience.
INTERESTS
The Car Rental Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Rental Shoppers audience is Flight and Hotel Shoppers.
| Interest | Composition | Index |
| Flight and Hotel Shoppers | 32.79% | 19.95x |
| Work Comes First Travelers | 28.60% | 19.43x |
| Family Adventures Travelers | 28.99% | 19.37x |
| Travel Researchers | 24.80% | 16.03x |
| Vacation Planners | 25.18% | 15.99x |
| Home Buyers | 23.47% | 15.70x |
| Work Hard, Play Hard Travelers | 22.14% | 15.32x |
| Discount Flight Searchers | 22.83% | 15.26x |
| Home Lending Researchers | 24.59% | 15.19x |
| Executive Travelers | 20.46% | 14.94x |
Composition Percentage:
The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Curious about what else the Car Rental Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.01% | 1.40x |
| Chicos | 0.01% | 1.37x |
| Old Navy | 0.02% | 1.35x |
| Maurices | 0.01% | 1.12x |
| Carhartt | 0.13% | 1.01x |
Composition Percentage:
The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Want to find more of the Car Rental Shoppers audience in the real world?
Sign Up
WEBSITES
The Car Rental Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Rental Shoppers audience is hertz.com.
| Website | Composition | Index |
| hertz.com | 6.04% | 24.06x |
| southwest.com | 4.97% | 21.14x |
| homeaway.com | 1.78% | 19.37x |
| momondo.com | 1.53% | 18.46x |
| choicehotels.com | 4.51% | 18.39x |
| skyscanner.com | 17.04% | 17.69x |
| alaskaair.com | 1.01% | 17.08x |
| seatguru.com | 2.18% | 17.07x |
| vrbo.com | 4.80% | 16.87x |
| the11best.com | 1.05% | 15.78x |
Composition Percentage:
The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Want to see more of the websites the Car Rental Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.22% | 16.19x |
| Environmentally Friendly Cars | 0.02% | 15.06x |
| San Francisco Tourism | 0.36% | 13.69x |
| Apartment & Community Real Estate Researchers | 0.08% | 12.97x |
| Home Printing | 0.08% | 12.43x |
| London Tourism | 0.04% | 12.18x |
| Barcode Site & App Users | 0.02% | 11.93x |
| European Museums, Restaurants & Events | 0.99% | 11.79x |
| Home Improvement Contractor | 0.05% | 11.54x |
| Beach Vacations | 2.01% | 11.37x |
Composition Percentage:
The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Want to see more of the Content Affinities the Car Rental Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Car Rental Shoppers audience?
Sign Up