Dstillery Audiences

CAR RENTAL SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Car Rental Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 28.01% 17.13x
Vacation Rental Accommodation Researchers 29.27% 16.86x
Custom Home Lighting Shoppers 23.26% 16.85x
Home Custom Bedroom Decorators 23.26% 16.85x
Sporting Goods Shoppers 25.54% 16.72x
Texas Activity Researchers 21.41% 16.32x
Nashville Activity Researchers 24.10% 16.30x
Restaurant Researchers 26.25% 16.20x
Affordable Hotel Bookers 31.82% 16.10x
Auto Insurance Shoppers 26.14% 16.04x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.04% 1.61x
Armani 0.04% 1.60x
Joe's Jeans 0.01% 1.58x
Brooks Brothers 0.05% 1.55x
Intermix 0.01% 1.52x
Express Outlets 0.01% 1.49x
LL Bean 0.01% 1.48x
Zara 0.04% 1.44x
Saint Laurent Paris 0.01% 1.44x
Patagonia 0.02% 1.43x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is starwoodhotels.com.

Website Composition Index
starwoodhotels.com 2.58% 53.90x
bestparking.com 1.47% 53.04x
thepointsguy.com 1.53% 50.33x
enterprise.com 15.14% 50.33x
whatscheaper.com 1.07% 47.94x
hyatt.com 12.02% 42.62x
ml.com 1.06% 41.19x
ebags.com 1.12% 40.41x
seaworldparks.com 1.71% 40.01x
hertz.com 16.24% 38.76x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 20.40x
Washington D.C. Hotels 0.04% 17.71x
South Carolina Travel 0.43% 13.43x
San Francisco Tourism 2.49% 12.78x
Smart Travel 8.10% 12.65x
European Museums, Restaurants & Events 3.67% 12.24x
London Tourism 0.48% 12.18x
National Parks 3.49% 12.00x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.94% 11.77x
Caribbean Vacation 3.12% 11.25x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male