Dstillery Audiences

CAR RENTAL SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Car Rental Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 16.76% 15.29x
Work Comes First Travelers 15.57% 15.29x
Flight and Hotel Shoppers 20.75% 14.43x
Vacation Rental Accommodation Researchers 12.34% 12.03x
Discount Flight Searchers 16.18% 11.98x
Home Buyers 14.57% 11.89x
Home Lending Researchers 16.39% 11.88x
Work Hard, Play Hard Travelers 14.86% 11.83x
Getaways Researchers 13.48% 11.83x
Travel Book Readers 12.22% 11.75x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.48x
H&M 0.01% 1.42x
Jos A. Bank Clothiers 0.02% 1.33x
Gymboree 0.02% 1.29x
Chicos 0.02% 1.22x
American Eagle Outfitters 0.02% 1.21x
Forever 21 0.01% 1.21x
LOFT 0.02% 1.21x
Aeropostale 0.02% 1.19x
Mens Wearhouse 0.02% 1.17x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is hertz.com.

Website Composition Index
hertz.com 2.89% 25.91x
hotwire.com 3.57% 22.28x
hilton.com 3.25% 18.18x
rei.com 1.33% 17.89x
skyscanner.com 11.46% 17.85x
overstock.com 1.41% 15.60x
intuit.com 1.00% 15.59x
airfarewatchdog.com 2.40% 15.48x
jetsetter.com 1.87% 14.72x
escapehere.com 1.03% 14.50x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.09% 13.54x
European Museums, Restaurants & Events 0.14% 10.86x
Bathrooms & Plumbing 0.08% 10.85x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 10.15x
National Parks 0.22% 10.08x
Engineering 0.27% 9.89x
Electronic Cabling 0.02% 9.87x
Cuba & Mexico Media 0.08% 9.61x
Online Media Converters 0.05% 9.40x
Beach Vacations 0.17% 9.13x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male