Dstillery Audiences

CAR RENTAL SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Car Rental Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 28.45% 17.64x
Travel Reward Points Enthusiasts 28.65% 17.51x
Discount Flight Searchers 19.86% 17.03x
Sporting Goods Shoppers 24.36% 16.80x
Affordable Hotel Bookers 32.45% 16.60x
Restaurant Researchers 25.81% 16.56x
Auto Insurance Shoppers 26.30% 16.08x
Luxury Travel Researchers 21.70% 15.71x
Flight and Hotel Shoppers 53.98% 15.64x
Men's Shoe Shoppers 27.19% 15.62x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.55x
Patagonia 0.01% 1.43x
Urban Outfitters 0.05% 1.40x
Armani 0.02% 1.29x
Tommy Bahama 0.03% 1.26x
REI 0.02% 1.24x
Joe's Jeans 0.00% 1.24x
Zara 0.03% 1.23x
Express 0.03% 1.23x
J. Crew 0.04% 1.22x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is thepointsguy.com.

Website Composition Index
thepointsguy.com 1.97% 47.02x
bestparking.com 1.85% 46.65x
enterprise.com 19.30% 46.40x
starwoodhotels.com 3.21% 46.01x
whatscheaper.com 1.34% 43.06x
lasvegas.com 1.25% 42.54x
ml.com 1.33% 38.50x
icelandair.us 1.07% 38.12x
alamo.com 1.34% 36.77x
hyatt.com 14.62% 36.57x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.27% 19.96x
Washington D.C. Hotels 0.05% 16.82x
South Carolina Travel 0.55% 13.23x
Smart Travel 9.18% 12.41x
San Francisco Tourism 2.82% 12.33x
European Museums, Restaurants & Events 4.02% 12.15x
National Parks 3.84% 12.01x
Caribbean Vacation 3.27% 11.65x
London Tourism 0.55% 11.42x
Travel Adventure 17.01% 11.04x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male