Dstillery Audiences

CAR RENTAL SHOPPERS

Audience Size: 480.4 Thousand Devices

Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 480.4 thousand unique devices whose actions qualify for the Car Rental Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 27.06% 16.50x
Flight and Hotel Shoppers 31.78% 16.36x
Family Adventures Travelers 27.87% 16.25x
Travel Researchers 24.36% 13.29x
Vacation Planners 23.86% 13.09x
Home Buyers 21.81% 13.04x
Work Hard, Play Hard Travelers 22.33% 12.98x
Discount Flight Searchers 23.45% 12.86x
Executive Travelers 18.50% 12.70x
Home Lending Researchers 22.84% 12.69x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.70x
Dressbarn 0.01% 1.66x
Express 0.01% 1.32x
Maurices 0.02% 1.26x
Mens Wearhouse 0.01% 1.23x
Old Navy 0.02% 1.19x
Carhartt 0.14% 1.10x
Victoria's Secret 0.01% 1.06x
The Childrens Place 0.01% 0.96x
Journeys 0.01% 0.94x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is hertz.com.

Website Composition Index
hertz.com 4.91% 22.31x
southwest.com 3.42% 19.95x
homeaway.com 1.06% 17.95x
choicehotels.com 3.22% 17.78x
skyscanner.com 15.25% 17.12x
seatguru.com 1.89% 16.36x
momondo.com 1.35% 16.04x
vrbo.com 3.09% 15.74x
extendoffice.com 3.12% 15.57x
tips.net 1.59% 15.33x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.03% 15.06x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 14.48x
San Francisco Tourism 0.29% 12.79x
Electronic Document Assembly 0.08% 11.55x
Electronic Cabling 0.25% 11.45x
Home Office Products 0.05% 11.21x
London Tourism 0.03% 10.43x
Apartment & Community Real Estate Researchers 0.05% 10.27x
Scuba Diving 0.05% 10.26x
Computer Printers 0.08% 10.04x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male