Explore the Car Rental Shoppers Audience
Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Car Rental Shoppers audience.
INTERESTS
The Car Rental Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Rental Shoppers audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 16.05% | 50.23x |
| Flight and Hotel Shoppers | 42.78% | 44.88x |
| Work Comes First Travelers | 10.65% | 44.54x |
| Moving Services Shoppers | 20.50% | 31.85x |
| Home Buyers | 19.95% | 31.83x |
| Vacation Planners | 18.17% | 30.41x |
| Luxury Hotel Guests | 22.38% | 30.34x |
| Healthcare Discount Shoppers | 29.20% | 29.75x |
| Flower & Gift Basket Shoppers | 20.43% | 29.55x |
| Las Vegas Trip Planners | 32.57% | 29.35x |
Composition Percentage:
The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
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APPAREL RETAILERS
The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.02% | 1.54x |
| J. Crew | 0.01% | 1.39x |
| Chicos | 0.02% | 1.35x |
| Lululemon | 0.01% | 1.22x |
| Talbots | 0.01% | 1.18x |
| Old Navy | 0.02% | 1.03x |
| Urban Outfitters | 0.02% | 1.02x |
| American Eagle Outfitters | 0.01% | 1.01x |
| Buckle | 0.01% | 0.97x |
| Zumiez | 0.02% | 0.94x |
Composition Percentage:
The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
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WEBSITES
The Car Rental Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Rental Shoppers audience is flysfo.com.
| Website | Composition | Index |
| flysfo.com | 3.11% | 60.64x |
| hertz.com | 2.35% | 49.44x |
| seatguru.com | 1.40% | 48.91x |
| expedia.com | 1.33% | 47.23x |
| skiplagged.com | 1.36% | 45.87x |
| priceline.com | 25.61% | 41.20x |
| goingawesomeplaces.com | 2.11% | 39.97x |
| tampaairport.com | 2.06% | 38.31x |
| onetravel.com | 1.16% | 33.43x |
| vegas.com | 1.61% | 31.41x |
Composition Percentage:
The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Smart Travel.
| Content Affinity | Composition | Index |
| Smart Travel | 1.46% | 26.60x |
| Southern California Tourism | 0.25% | 25.11x |
| Discount Travel | 14.33% | 23.09x |
| National Parks | 0.16% | 22.55x |
| Los Angeles Cluster | 0.10% | 17.80x |
| California Universities | 0.19% | 15.01x |
| Healthcare Jobs | 0.09% | 14.65x |
| Los Angeles Tourism | 1.15% | 14.00x |
| Corporate Employment Pages | 0.24% | 13.85x |
| Electrical Engineering | 0.19% | 13.77x |
Composition Percentage:
The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
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DEMOGRAPHICS
The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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