Dstillery Audiences

CAR RENTAL SHOPPERS

Audience Size: 4.6 Million Devices

Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Car Rental Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 35.90% 25.89x
Travel Researchers 31.42% 22.20x
Vacation Planners 28.63% 21.19x
Vacation Rental Accommodation Researchers 26.03% 19.94x
Home Lending Researchers 25.50% 19.80x
Home Buyers 25.28% 19.74x
Discount Flight Searchers 25.85% 19.70x
Sporting Goods Shoppers 25.42% 19.67x
Luxury Boutique Hotel Researchers 28.16% 19.50x
Major Airline Customers 27.09% 19.37x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.14% 1.89x
Topshop 0.03% 1.75x
Supreme 0.01% 1.72x
Jos A. Bank Clothiers 0.35% 1.52x
White House Black Market 0.44% 1.48x
Patagonia 0.01% 1.47x
REI 0.02% 1.45x
Madewell 0.01% 1.40x
Kate Spade 0.03% 1.37x
Johnston and Murphy 0.63% 1.36x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is enterprise.com.

Website Composition Index
enterprise.com 4.52% 33.70x
hyatt.com 3.93% 30.34x
hertz.com 8.63% 27.27x
omnihotels.com 1.29% 26.50x
viator.com 1.91% 25.39x
jetblue.com 1.90% 23.10x
dingit.tv 2.16% 22.35x
uberestimate.com 1.33% 21.75x
southwest.com 13.40% 21.07x
homeaway.com 5.84% 21.03x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 19.35x
London Tourism 0.18% 12.92x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.40% 12.56x
San Francisco Tourism 1.24% 12.14x
Assorted Topics (Cooking, Games, Viral Media) 0.09% 12.02x
South Carolina Travel 0.14% 11.98x
ISPs & Local Services 0.03% 11.92x
European Museums, Restaurants & Events 2.06% 11.63x
Comedy Content 0.39% 11.57x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 11.51x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male