Dstillery Audiences

CAR RENTAL SHOPPERS

Audience Size: 1.3 Million Devices

Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Car Rental Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 5.35% 45.05x
Last Minute Travelers 34.50% 40.85x
Affordable Hotel Bookers 35.67% 38.98x
Flight and Hotel Shoppers 36.52% 38.37x
Discount Flight Searchers 36.14% 37.83x
Work Comes First Travelers 2.89% 35.38x
Moving Services Shoppers 10.73% 33.87x
Las Vegas Trip Planners 19.28% 29.24x
Healthcare Discount Shoppers 20.87% 28.78x
Ride Share Drivers 20.88% 27.73x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.09x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is flysfo.com.

Website Composition Index
flysfo.com 1.43% 69.36x
priceline.com 11.31% 50.70x
hertz.com 1.81% 46.22x
goingawesomeplaces.com 1.75% 39.00x
tampaairport.com 1.83% 38.65x
kayak.com 21.07% 37.09x
momondo.com 2.06% 32.08x
cheapoair.com 2.40% 32.02x
rome2rio.com 2.38% 30.05x
healthgrades.com 1.41% 28.81x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Discount Travel.

Content Affinity Composition Index
Discount Travel 5.58% 26.43x
Smart Travel 0.75% 22.05x
Los Angeles Cluster 0.12% 19.05x
Southern California Tourism 0.19% 16.84x
Mortgages & Insurance 0.15% 15.16x
Human Resources & Employee Management 0.06% 14.85x
Clean Energy 0.09% 13.87x
Shipping & Logistics 0.07% 12.74x
Promo Codes 0.05% 12.64x
Visa & Immigration 0.18% 12.15x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male