Dstillery Audiences

CAR RENTAL SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Car Rental Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Travel Industry.

Interest Composition Index
Travel Industry 30.41% 18.58x
Vacation Rental Accommodation Researchers 28.65% 16.52x
Travel Reward Points Enthusiasts 29.73% 16.51x
Restaurant Researchers 25.95% 15.79x
Affordable Hotel Bookers 33.08% 15.73x
Sporting Goods Shoppers 24.62% 15.61x
Auto Insurance Shoppers 26.92% 15.44x
Luxury Travel Researchers 21.52% 15.07x
Flight and Hotel Shoppers 53.87% 15.01x
Men's Clothing Shoppers 22.06% 14.93x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.02% 1.51x
Ralph Lauren 0.01% 1.50x
Columbia 0.01% 1.45x
Lorna Jane 0.00% 1.42x
Eddie Bauer 0.01% 1.40x
J. Crew 0.03% 1.38x
American Apparel 0.03% 1.34x
Madewell 0.01% 1.32x
REI 0.02% 1.32x
Tommy Bahama 0.02% 1.25x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is budget.com.

Website Composition Index
budget.com 0.34% 114.05x
europcar.com 0.11% 67.21x
avis.com 0.18% 62.53x
feedingmykid.com 0.10% 59.12x
pnf.com 0.18% 55.69x
oracle-base.com 0.10% 52.89x
etihadguest.com 0.11% 52.37x
pueblobonito.com 0.09% 51.77x
toursbylocals.com 0.08% 51.37x
slh.com 0.21% 51.35x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.24% 20.00x
Washington D.C. Hotels 0.06% 15.55x
Caribbean Vacation 3.14% 12.08x
Smart Travel 9.49% 12.02x
South Carolina Travel 0.59% 11.98x
San Francisco Tourism 2.85% 11.65x
European Museums, Restaurants & Events 3.99% 11.48x
National Parks 3.88% 11.35x
Travel Adventure 17.12% 10.73x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 1.28% 10.58x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999