Explore the Car Rental Shoppers Audience
Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Car Rental Shoppers audience.
INTERESTS
The Car Rental Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Rental Shoppers audience is Flight and Hotel Shoppers.
| Interest | Composition | Index |
| Flight and Hotel Shoppers | 34.58% | 26.94x |
| Family Adventures Travelers | 19.04% | 25.47x |
| Work Comes First Travelers | 20.83% | 24.54x |
| Travel Researchers | 29.15% | 22.68x |
| Vacation Planners | 27.50% | 21.63x |
| Home Buyers | 24.48% | 20.58x |
| Work Hard, Play Hard Travelers | 15.84% | 20.30x |
| Vacation Rental Accommodation Researchers | 24.76% | 20.17x |
| Home Lending Researchers | 24.67% | 20.12x |
| Discount Flight Searchers | 25.50% | 20.06x |
Composition Percentage:
The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
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APPAREL RETAILERS
The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.01% | 1.80x |
| Armani | 0.02% | 1.79x |
| Free People | 0.02% | 1.67x |
| Bonobos | 0.01% | 1.58x |
| REI | 0.01% | 1.58x |
| Uniqlo | 0.01% | 1.56x |
| Zara | 0.02% | 1.48x |
| Kate Spade | 0.02% | 1.46x |
| Madewell | 0.02% | 1.44x |
| The North Face | 0.01% | 1.40x |
Composition Percentage:
The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
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WEBSITES
The Car Rental Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Rental Shoppers audience is enterprise.com.
| Website | Composition | Index |
| enterprise.com | 3.38% | 36.06x |
| hyatt.com | 2.94% | 32.14x |
| hertz.com | 8.41% | 27.82x |
| viator.com | 1.48% | 26.85x |
| dingit.tv | 1.73% | 24.16x |
| jetblue.com | 1.52% | 23.66x |
| southwest.com | 10.85% | 23.59x |
| uberestimate.com | 1.04% | 23.52x |
| cheapflights.com | 1.47% | 23.28x |
| homeaway.com | 4.63% | 22.91x |
Composition Percentage:
The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.23% | 21.62x |
| ISPs & Local Services | 0.03% | 13.71x |
| London Tourism | 0.14% | 13.66x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 13.58x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.29% | 13.22x |
| San Francisco Tourism | 1.05% | 12.96x |
| Comedy Content | 0.37% | 12.43x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.07% | 12.40x |
| European Museums, Restaurants & Events | 1.83% | 12.07x |
| South Carolina Travel | 0.11% | 11.96x |
Composition Percentage:
The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
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DEMOGRAPHICS
The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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