Dstillery Audiences

CAR RENTAL SHOPPERS

Audience Size: 1.2 Million Devices

Explore the Car Rental Shoppers Audience

Below you'll find more information about the Car Rental Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Car Rental Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Car Rental Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Rental Shoppers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 16.05% 50.23x
Flight and Hotel Shoppers 42.78% 44.88x
Work Comes First Travelers 10.65% 44.54x
Moving Services Shoppers 20.50% 31.85x
Home Buyers 19.95% 31.83x
Vacation Planners 18.17% 30.41x
Luxury Hotel Guests 22.38% 30.34x
Healthcare Discount Shoppers 29.20% 29.75x
Flower & Gift Basket Shoppers 20.43% 29.55x
Las Vegas Trip Planners 32.57% 29.35x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Interest attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Rental Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Rental Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.54x
J. Crew 0.01% 1.39x
Chicos 0.02% 1.35x
Lululemon 0.01% 1.22x
Talbots 0.01% 1.18x
Old Navy 0.02% 1.03x
Urban Outfitters 0.02% 1.02x
American Eagle Outfitters 0.01% 1.01x
Buckle 0.01% 0.97x
Zumiez 0.02% 0.94x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Location attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Rental Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Rental Shoppers audience is flysfo.com.

Website Composition Index
flysfo.com 3.11% 60.64x
hertz.com 2.35% 49.44x
seatguru.com 1.40% 48.91x
expedia.com 1.33% 47.23x
skiplagged.com 1.36% 45.87x
priceline.com 25.61% 41.20x
goingawesomeplaces.com 2.11% 39.97x
tampaairport.com 2.06% 38.31x
onetravel.com 1.16% 33.43x
vegas.com 1.61% 31.41x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Web attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Rental Shoppers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 1.46% 26.60x
Southern California Tourism 0.25% 25.11x
Discount Travel 14.33% 23.09x
National Parks 0.16% 22.55x
Los Angeles Cluster 0.10% 17.80x
California Universities 0.19% 15.01x
Healthcare Jobs 0.09% 14.65x
Los Angeles Tourism 1.15% 14.00x
Corporate Employment Pages 0.24% 13.85x
Electrical Engineering 0.19% 13.77x
Composition Percentage: The overlap percentage between the Car Rental Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Car Rental Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Rental Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male