Dstillery Audiences

CARIBBEAN TRIP PLANNERS

Audience Size: 3.1 Million Devices

Explore the Caribbean Trip Planners Audience

Below you'll find more information about the Caribbean Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Caribbean Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Trip Planners audience is Major Airline Customers.

Interest Composition Index
Major Airline Customers 34.38% 56.82x
Flight and Hotel Shoppers 28.35% 51.09x
Discount Flight Searchers 23.10% 49.10x
Work Comes First Travelers 19.42% 44.93x
Family Adventures Travelers 21.26% 44.25x
Last Minute Travelers 22.31% 42.36x
Travel Researchers 19.95% 41.34x
Readers of Jamaican Content 17.32% 41.23x
Palm Beach Trip Planners 19.42% 39.92x
European Trip Planners 24.15% 39.12x
Composition Percentage: The overlap percentage between the Caribbean Trip Planners audience and the Interest attribute.
Index: A comparison of the Caribbean Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Trip Planners audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.08% 5.62x
Chicos 0.01% 1.52x
Old Navy 0.03% 1.27x
Carhartt 0.14% 0.88x
Composition Percentage: The overlap percentage between the Caribbean Trip Planners audience and the Location attribute.
Index: A comparison of the Caribbean Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Trip Planners audience is trinidadexpress.com.

Website Composition Index
trinidadexpress.com 5.39% 34.85x
jetblue.com 2.91% 33.15x
jamaicanmateyangroupie.com 1.00% 32.65x
jamaicans.com 4.09% 27.44x
loopjamaica.com 4.17% 25.06x
nationnews.com 2.34% 24.60x
coned.com 2.72% 24.13x
looptt.com 3.18% 23.77x
loopnewsbarbados.com 1.04% 22.83x
lovelywholesale.com 3.05% 21.35x
Composition Percentage: The overlap percentage between the Caribbean Trip Planners audience and the Web attribute.
Index: A comparison of the Caribbean Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Trip Planners audience is Caribbean Cluster.

Content Affinity Composition Index
Caribbean Cluster 9.45% 33.23x
Travel Adventure 6.04% 19.46x
New York City Education & News Cluster 3.94% 18.13x
Smart Travel 2.10% 15.62x
Business News & Information Readers 2.10% 15.04x
Fashion & Retail 2.62% 14.93x
Cruise Vacations 5.51% 14.60x
Middle East News 2.62% 14.10x
Mexico Travel 0.21% 14.02x
Medical & Pharmaceutical Scholarship 3.15% 13.24x
Composition Percentage: The overlap percentage between the Caribbean Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male