Dstillery Audiences

CARIBBEAN TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the Caribbean Trip Planners Audience

Below you'll find more information about the Caribbean Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Caribbean Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Trip Planners audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 15.46% 14.79x
Flight and Hotel Shoppers 19.78% 14.03x
Work Comes First Travelers 14.17% 14.02x
Readers of Jamaican Content 19.58% 13.98x
Palm Beach Trip Planners 21.47% 13.95x
Major Airline Customers 22.02% 13.37x
Discount Flight Searchers 18.00% 13.34x
Miami Trip Planners 18.98% 11.93x
Fort Lauderdale Trip Planners 23.15% 11.61x
Travel Researchers 15.75% 11.36x
Composition Percentage: The overlap percentage between the Caribbean Trip Planners audience and the Interest attribute.
Index: A comparison of the Caribbean Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.77x
Composition Percentage: The overlap percentage between the Caribbean Trip Planners audience and the Location attribute.
Index: A comparison of the Caribbean Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Trip Planners audience is jamaica-gleaner.com.

Website Composition Index
jamaica-gleaner.com 7.42% 48.07x
trinidadexpress.com 3.82% 45.01x
jamaicans.com 2.66% 38.08x
looptt.com 1.37% 34.52x
loopjamaica.com 2.52% 33.48x
jamaicaobserver.com 5.99% 26.15x
cuny.edu 1.28% 23.86x
hotwire.com 3.09% 22.39x
caribjournal.com 3.65% 18.38x
cheapoair.com 10.97% 18.33x
Composition Percentage: The overlap percentage between the Caribbean Trip Planners audience and the Web attribute.
Index: A comparison of the Caribbean Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Trip Planners audience is Caribbean Cluster.

Content Affinity Composition Index
Caribbean Cluster 6.91% 28.48x
Toronto Tourism 0.29% 19.99x
Canadian Seniors Real Estate Research Cluster 0.10% 17.17x
Canadian Real Estate Researcher Cluster 0.39% 15.23x
Canada Travel & Tourism 0.32% 13.28x
Canada Shopping - General Commerce 0.31% 12.63x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 12.06x
Caribbean Vacation 0.63% 11.79x
Fashion & Retail 0.49% 11.68x
Canadian Universities 0.27% 11.35x
Composition Percentage: The overlap percentage between the Caribbean Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male