Dstillery Audiences

CARIBBEAN TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the Caribbean Trip Planners Audience

Below you'll find more information about the Caribbean Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Caribbean Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Trip Planners audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 19.44% 14.54x
Palm Beach Trip Planners 19.73% 14.37x
Major Airline Customers 19.68% 13.02x
Fort Lauderdale Trip Planners 22.52% 12.40x
Family Adventures Travelers 12.41% 12.32x
Miami Trip Planners 19.40% 12.08x
Flight and Hotel Shoppers 16.52% 12.05x
Work Comes First Travelers 11.17% 11.69x
Discount Flight Searchers 14.51% 11.44x
Real Estate Decision Makers 15.58% 11.38x
Composition Percentage: The overlap percentage between the Caribbean Trip Planners audience and the Interest attribute.
Index: A comparison of the Caribbean Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Trip Planners audience is Hollister.

Location Composition Index
Hollister 0.01% 1.40x
H&M 0.01% 1.39x
Gymboree 0.02% 1.30x
Jos A. Bank Clothiers 0.02% 1.30x
Old Navy 0.03% 1.27x
Zumiez 0.01% 1.25x
Aeropostale 0.02% 1.24x
Forever 21 0.01% 1.21x
J. Crew 0.01% 1.16x
Banana Republic 0.02% 1.16x
Composition Percentage: The overlap percentage between the Caribbean Trip Planners audience and the Location attribute.
Index: A comparison of the Caribbean Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Trip Planners audience is jamaica-gleaner.com.

Website Composition Index
jamaica-gleaner.com 8.92% 51.42x
trinidadexpress.com 3.67% 48.00x
jamaicans.com 3.21% 40.10x
loopjamaica.com 1.74% 37.03x
jamaicaobserver.com 7.05% 26.09x
cuny.edu 1.14% 25.49x
hotwire.com 1.74% 22.42x
caribjournal.com 3.72% 18.51x
nassauparadiseisland.com 1.26% 18.33x
cheapoair.com 9.99% 17.64x
Composition Percentage: The overlap percentage between the Caribbean Trip Planners audience and the Web attribute.
Index: A comparison of the Caribbean Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Trip Planners audience is Caribbean Cluster.

Content Affinity Composition Index
Caribbean Cluster 6.68% 28.57x
Toronto Tourism 0.14% 16.67x
Canadian Seniors Real Estate Research Cluster 0.05% 14.67x
Canadian Real Estate Researcher Cluster 0.25% 13.97x
Canada Travel & Tourism 0.21% 12.48x
Fashion & Retail 0.15% 10.64x
Canada Shopping - General Commerce 0.11% 10.26x
New York City Education & News Cluster 2.27% 9.94x
Cruise Vacations 1.36% 9.83x
Canadian Universities 0.15% 9.76x
Composition Percentage: The overlap percentage between the Caribbean Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male