Dstillery Audiences

CAT LOVERS

Audience Size: 3.1 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 36.21% 27.61x
Home Design and Living Publication Readers 23.43% 23.47x
Ocean Activists 25.02% 21.49x
Women's Fashion Magazine Readers 24.63% 21.46x
Recipe Researchers 23.46% 21.30x
Home and Garden TV Fans 23.44% 21.08x
Bargain Shopping Researchers 22.43% 21.08x
TV Junkies 24.32% 21.00x
Pantry Recipes Researchers 13.52% 20.83x
Breast Cancer Fund Raisers 23.40% 20.81x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.27x
J. Crew 0.01% 1.21x
Hollister 0.01% 1.15x
Maurices 0.03% 1.09x
Zumiez 0.01% 1.09x
Aeropostale 0.01% 1.08x
Carhartt 0.19% 1.08x
Dressbarn 0.01% 1.07x
Victoria's Secret 0.03% 1.04x
Journeys 0.03% 1.02x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is welovecatsandkittens.com.

Website Composition Index
welovecatsandkittens.com 6.03% 47.75x
meowingtons.com 1.28% 45.23x
iheartcats.com 3.62% 35.84x
catster.com 9.92% 34.38x
lifedaily.com 1.39% 34.30x
petmd.com 4.57% 30.58x
lovemeow.com 12.76% 30.31x
iheartvip.com 2.23% 29.11x
cattitudedaily.com 2.24% 28.85x
pethealthnetwork.com 1.03% 28.25x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.91% 28.87x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.09% 22.44x
Natural & Healthy Living Researchers 0.23% 17.11x
Holiday Gifts 0.03% 15.82x
Custom Gifts 0.13% 15.19x
Assorted Topics (Freebies, Gardens, Jewelry) 3.40% 14.70x
Numerology & Astrology 0.75% 14.48x
Roleplay & Fantasy Games 0.12% 14.37x
Bird Watching 0.12% 14.01x
Disease Cluster 0.10% 13.84x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female