Dstillery Audiences

CAT LOVERS

Audience Size: 2.8 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 45.21% 50.71x
Pet Owners 43.90% 44.40x
Bargain Shopping Researchers 25.47% 36.38x
Misc-Deal Seekers or Coupon Shoppers 26.61% 34.78x
Home and Garden TV Fans 27.16% 34.50x
Coupon Researchers 28.56% 34.28x
Natural and Holistic Health Researchers 31.37% 34.07x
Home Design and Living Publication Readers 31.30% 34.00x
Animal Rights Researchers 29.94% 33.53x
Home Kitchen Chefs 27.15% 33.36x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.43% 1.15x
Jos A. Bank Clothiers 0.25% 1.08x
Patagonia 0.02% 1.07x
Columbia 0.01% 1.06x
Old Navy 0.05% 1.02x
Free People 0.02% 1.00x
Buckle 0.09% 0.98x
Abercrombie & Fitch 0.02% 0.95x
American Apparel 0.03% 0.91x
White House Black Market 0.07% 0.90x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is welovecatsandkittens.com.

Website Composition Index
welovecatsandkittens.com 1.89% 74.52x
catforum.com 2.33% 72.72x
jacksongalaxy.com 2.27% 68.99x
wcs.org 1.43% 64.97x
pawculture.com 5.20% 63.41x
thecatsite.com 4.43% 63.22x
our-happy-cat.com 2.01% 61.98x
relayhero.com 1.30% 59.23x
iizcat.com 1.39% 57.27x
iheartcats.com 4.98% 57.03x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 1.49% 34.36x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 25.26x
Consumer Rewards 0.75% 22.94x
Pet Forums 4.85% 22.31x
Natural & Healthy Living Researchers 1.62% 20.13x
Survey Websites 0.11% 18.96x
Female Lifestyle Content Readers 5.75% 17.96x
Assorted Topics (Car News, Animals, Viral Media) 5.73% 17.13x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.93% 17.09x
Teen Hair 6.83% 17.06x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female