Dstillery Audiences

CAT LOVERS

Audience Size: 2.8 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 45.82% 27.03x
Bargain Shopping Researchers 26.72% 18.12x
Misc-Deal Seekers or Coupon Shoppers 25.61% 18.11x
Breast Cancer Fund Raisers 23.84% 17.84x
Dog Lovers 24.09% 17.71x
Coupon Researchers 27.70% 17.68x
Home and Garden TV Fans 26.85% 17.60x
Animal Rights Researchers 22.66% 17.27x
Pet Owners 65.29% 17.27x
Animal Humane Society Helpers 23.62% 17.21x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.40x
Lane Bryant 0.05% 1.16x
Carhartt 0.22% 1.15x
Supreme 0.00% 1.07x
Patagonia 0.01% 1.06x
Belk 0.02% 1.05x
Old Navy 0.05% 0.95x
Dressbarn 0.04% 0.90x
Gymboree 0.03% 0.90x
Eddie Bauer 0.01% 0.88x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is welovecatsandkittens.com.

Website Composition Index
welovecatsandkittens.com 1.62% 80.14x
animalslook.com 1.11% 74.90x
wayofcats.com 1.16% 74.12x
jacksongalaxy.com 1.70% 74.07x
catforum.com 2.39% 73.71x
wcs.org 1.75% 73.68x
lifewithcats.tv 1.04% 66.52x
iheartcats.com 4.45% 66.42x
thecatsite.com 4.93% 65.72x
relayhero.com 1.86% 65.58x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 1.54% 28.11x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.26% 18.94x
Pet Forums 4.09% 18.27x
Natural & Healthy Living Researchers 1.71% 16.61x
Consumer Rewards 0.93% 15.58x
Survey Websites 0.13% 15.07x
Female Lifestyle Content Readers 5.16% 14.92x
Assorted Topics #11636 (Car News, Animals, Viral Media) 6.82% 14.15x
Assorted Topics #11657 (Conservative News, Politics, Viral Media) 12.63% 13.42x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 1.05% 13.11x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female