Dstillery Audiences

CAT LOVERS

Audience Size: 4.4 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 48.05% 32.01x
Pet Owners 45.65% 28.46x
Pet Health and Nutrition Researchers 43.45% 27.40x
Home Design and Living Publication Readers 34.59% 24.46x
Pet Medication Shoppers 40.59% 24.44x
Puppy and Dog Adopters 36.04% 23.28x
Animal Rights Researchers 37.06% 23.10x
Natural and Holistic Health Researchers 34.57% 22.93x
Home and Garden TV Fans 33.14% 22.65x
Bargain Shopping Researchers 33.05% 22.46x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.38% 1.30x
REI 0.01% 1.27x
Dressbarn 0.04% 1.18x
Buckle 0.06% 1.17x
Zumiez 0.08% 1.09x
American Apparel 0.02% 1.06x
Lane Bryant 0.04% 1.06x
Old Navy 0.08% 1.05x
Jos A. Bank Clothiers 0.04% 1.04x
Hollister 0.05% 1.03x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is jacksongalaxy.com.

Website Composition Index
jacksongalaxy.com 1.19% 54.04x
catforum.com 1.21% 49.31x
theanimalrescuesite.com 2.85% 43.79x
iheartcats.com 4.84% 39.29x
welovecatsandkittens.com 3.59% 38.84x
pawculture.com 1.68% 38.19x
minq.com 3.23% 38.13x
meowingtons.com 2.70% 37.86x
petful.com 1.99% 37.34x
thecatsite.com 5.11% 35.86x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.86% 26.58x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.26% 21.72x
Consumer Rewards 0.24% 21.15x
Pet Forums 3.94% 18.45x
Assorted Topics (Viral Media, Paid Traffic) 0.08% 17.68x
Assorted Topics (Car News, Animals, Viral Media) 3.58% 15.71x
Natural & Healthy Living Researchers 1.13% 15.40x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.76% 14.73x
Pet Supplies 4.87% 14.38x
Survey Websites 0.05% 14.00x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female