Dstillery Audiences

CAT LOVERS

Audience Size: 2.7 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 45.41% 27.40x
Bargain Shopping Researchers 27.41% 19.20x
Misc-Deal Seekers or Coupon Shoppers 27.21% 18.63x
Coupon Researchers 29.24% 18.28x
Dog Lovers 26.81% 18.16x
Pet Owners 64.50% 17.73x
Breast Cancer Fund Raisers 25.86% 17.71x
Home and Garden TV Fans 29.75% 17.57x
Home Kitchen Chefs 27.69% 17.56x
Animal Rights Researchers 31.65% 17.42x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.81x
Lane Bryant 0.05% 1.16x
Columbia 0.01% 1.14x
Coach 0.07% 1.09x
Free People 0.02% 1.08x
Kate Spade 0.02% 1.07x
Chicos 0.05% 1.07x
Dressbarn 0.05% 1.07x
Zumiez 0.03% 1.06x
Carhartt 0.22% 1.06x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is welovecatsandkittens.com.

Website Composition Index
welovecatsandkittens.com 1.53% 45.93x
wayofcats.com 1.01% 44.90x
catforum.com 2.19% 44.69x
jacksongalaxy.com 1.82% 44.05x
wcs.org 1.51% 41.11x
iheartcats.com 4.11% 39.74x
thecatsite.com 4.46% 39.50x
pawculture.com 5.61% 38.32x
our-happy-cat.com 1.95% 38.14x
relayhero.com 1.45% 37.20x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 1.54% 29.00x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 20.89x
Pet Forums 4.31% 19.04x
Consumer Rewards 0.88% 17.40x
Natural & Healthy Living Researchers 1.74% 16.36x
Survey Websites 0.12% 15.63x
Female Lifestyle Content Readers 5.44% 15.29x
Assorted Topics (Car News, Animals, Viral Media) 6.19% 14.87x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.99% 14.39x
Teen Hair 7.38% 14.23x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female