Dstillery Audiences

CAT LOVERS

Audience Size: 2.2 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 43.52% 51.97x
Pet Owners 41.45% 46.84x
Animated GIF Searchers 5.04% 38.20x
Home Design and Living Publication Readers 28.58% 36.69x
Bargain Shopping Researchers 26.30% 35.31x
Natural and Holistic Health Researchers 30.06% 35.27x
Misc-Deal Seekers or Coupon Shoppers 27.10% 34.35x
Animal Rights Researchers 30.27% 33.43x
Dog Lovers 27.56% 33.27x
Home and Garden TV Fans 28.01% 33.23x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.32x
Mens Wearhouse 0.57% 1.29x
Jos A. Bank Clothiers 0.33% 1.23x
Buckle 0.20% 1.21x
Supreme 0.01% 1.18x
Chicos 0.07% 1.12x
REI 0.02% 1.12x
Lane Bryant 0.05% 1.06x
Old Navy 0.10% 1.05x
White House Black Market 0.21% 1.02x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is welovecatsandkittens.com.

Website Composition Index
welovecatsandkittens.com 2.16% 73.96x
catforum.com 2.38% 71.93x
jacksongalaxy.com 2.62% 67.08x
pawculture.com 4.56% 64.34x
wcs.org 1.30% 63.27x
our-happy-cat.com 1.97% 62.51x
meowingtons.com 3.70% 59.74x
thecatsite.com 4.20% 59.55x
iizcat.com 1.36% 59.15x
iheartcats.com 5.73% 55.20x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 1.56% 36.14x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.33% 25.80x
Consumer Rewards 0.65% 24.28x
Pet Forums 5.74% 22.11x
Natural & Healthy Living Researchers 1.75% 19.95x
Survey Websites 0.11% 17.81x
Female Lifestyle Content Readers 6.62% 17.51x
Teen Hair 6.96% 17.14x
Vegans & Animal Welfare 4.92% 17.01x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.99% 16.83x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female