Explore the Cat Lovers Audience
Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Cat Lovers audience.
INTERESTS
The Cat Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cat Lovers audience is Pet Owners.
| Interest | Composition | Index |
| Pet Owners | 48.12% | 38.85x |
| Dog Lovers | 21.54% | 32.46x |
| Pet Lovers | 34.31% | 31.43x |
| Pet Health and Nutrition Researchers | 15.00% | 31.31x |
| Comedy Movie and TV Enthusiasts | 24.31% | 29.39x |
| Pet Medication Shoppers | 15.30% | 28.98x |
| Country Home Decorators | 7.92% | 28.16x |
| Pet Food Shoppers | 33.38% | 27.30x |
| Eco-Conscious Consumers | 49.22% | 27.25x |
| Dog Breed Researchers | 33.05% | 26.94x |
Composition Percentage:
The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
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APPAREL RETAILERS
The Cat Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cat Lovers audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.66x |
| Mens Wearhouse | 0.01% | 1.65x |
| Journeys | 0.01% | 1.27x |
| Maurices | 0.03% | 1.26x |
| Gymboree | 0.01% | 1.14x |
| Old Navy | 0.01% | 1.07x |
Composition Percentage:
The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
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WEBSITES
The Cat Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cat Lovers audience is skytales.org.
| Website | Composition | Index |
| skytales.org | 3.13% | 64.54x |
| cattitudedaily.com | 4.97% | 62.48x |
| welovecatsandkittens.com | 5.31% | 55.29x |
| thehappycatsite.com | 2.35% | 53.55x |
| nationalkitty.com | 1.85% | 51.42x |
| kingdomstv.com | 1.49% | 47.32x |
| science-junkies.com | 2.51% | 46.21x |
| watchmecraft.com | 2.31% | 45.95x |
| ilovemydogsomuch.com | 2.62% | 45.64x |
| allaboutcats.com | 5.77% | 45.11x |
Composition Percentage:
The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.
| Content Affinity | Composition | Index |
| Comedy Content | 0.18% | 26.55x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.90% | 16.37x |
| Conscious Living | 1.31% | 15.30x |
| Pet Forums | 0.88% | 14.40x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 4.95% | 13.44x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.04% | 13.14x |
| Video Content Sites | 0.28% | 12.92x |
| Assorted Topics (Humor, Gossip, Viral Media) | 24.15% | 12.65x |
| Pet Supplies | 0.04% | 12.57x |
| Local & Travel England - North Midlands | 0.07% | 12.48x |
Composition Percentage:
The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
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DEMOGRAPHICS
The Cat Lovers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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