Dstillery Audiences

CAT LOVERS

Audience Size: 2.6 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 36.76% 30.38x
Home Design and Living Publication Readers 22.40% 25.67x
Ocean Activists 24.93% 23.62x
Pet Health and Nutrition Researchers 28.93% 23.56x
Home and Garden TV Fans 23.35% 23.35x
Bargain Shopping Researchers 22.20% 23.32x
Pet Owners 32.38% 23.16x
Recipe Researchers 22.65% 23.15x
TV Junkies 23.72% 23.09x
Breast Cancer Fund Raisers 21.94% 23.05x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.18x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is thebestcatpage.com.

Website Composition Index
thebestcatpage.com 1.09% 53.73x
welovecatsandkittens.com 7.60% 45.25x
meowingtons.com 1.78% 44.51x
iheartcats.com 3.94% 37.99x
textfromdog.com 1.03% 35.33x
catster.com 12.06% 35.26x
lifedaily.com 2.10% 34.74x
lovemeow.com 11.91% 32.98x
petmd.com 7.50% 32.12x
cattitudedaily.com 2.34% 31.27x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 1.14% 29.88x
Hipster Clothing 0.06% 22.48x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.05% 19.42x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.10% 18.79x
Holiday Gifts 0.05% 16.74x
Natural & Healthy Living Researchers 0.19% 16.46x
Roleplay & Fantasy Games 0.15% 16.44x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.11% 16.07x
Food Cluster 0.12% 15.24x
Home Decoration - Crafts & Kids 0.08% 15.08x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female