Dstillery Audiences

CAT LOVERS

Audience Size: 3.8 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 47.44% 31.20x
Pet Owners 45.28% 27.81x
Pet Health and Nutrition Researchers 40.69% 25.67x
Home Design and Living Publication Readers 32.79% 24.08x
Pet Medication Shoppers 34.99% 23.56x
Puppy and Dog Adopters 34.39% 22.88x
Women's Fashion Magazine Readers 31.03% 22.03x
Bargain Shopping Researchers 27.85% 21.98x
Home and Garden TV Fans 30.50% 21.96x
Natural and Holistic Health Researchers 32.74% 21.79x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.39x
Dressbarn 0.04% 1.21x
Buckle 0.05% 1.19x
REI 0.01% 1.17x
Eddie Bauer 0.02% 1.17x
Belk 0.01% 1.13x
Chicos 0.05% 1.10x
Mens Wearhouse 0.08% 1.10x
American Eagle Outfitters 0.05% 1.09x
Journeys 0.07% 1.09x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is jacksongalaxy.com.

Website Composition Index
jacksongalaxy.com 1.28% 49.94x
catforum.com 1.21% 47.05x
welovecatsandkittens.com 2.78% 43.64x
meowingtons.com 2.56% 41.34x
theanimalrescuesite.com 3.76% 41.11x
pawculture.com 1.95% 40.71x
iheartcats.com 4.33% 38.63x
petful.com 2.23% 35.60x
reinventingaging.org 1.28% 34.92x
thecatsite.com 4.27% 34.30x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.74% 23.51x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 19.55x
Consumer Rewards 0.27% 18.70x
Pet Forums 3.66% 16.56x
Natural & Healthy Living Researchers 1.20% 14.40x
Assorted Topics (Car News, Animals, Viral Media) 4.53% 13.30x
Vegans & Animal Welfare 2.34% 13.27x
Assorted Topics (Viral Media, Paid Traffic) 0.11% 13.22x
Survey Websites 0.05% 12.92x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.72% 12.88x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female