Dstillery Audiences

CAT LOVERS

Audience Size: 2 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Owners.

Interest Composition Index
Pet Owners 48.12% 38.85x
Dog Lovers 21.54% 32.46x
Pet Lovers 34.31% 31.43x
Pet Health and Nutrition Researchers 15.00% 31.31x
Comedy Movie and TV Enthusiasts 24.31% 29.39x
Pet Medication Shoppers 15.30% 28.98x
Country Home Decorators 7.92% 28.16x
Pet Food Shoppers 33.38% 27.30x
Eco-Conscious Consumers 49.22% 27.25x
Dog Breed Researchers 33.05% 26.94x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.66x
Mens Wearhouse 0.01% 1.65x
Journeys 0.01% 1.27x
Maurices 0.03% 1.26x
Gymboree 0.01% 1.14x
Old Navy 0.01% 1.07x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is skytales.org.

Website Composition Index
skytales.org 3.13% 64.54x
cattitudedaily.com 4.97% 62.48x
welovecatsandkittens.com 5.31% 55.29x
thehappycatsite.com 2.35% 53.55x
nationalkitty.com 1.85% 51.42x
kingdomstv.com 1.49% 47.32x
science-junkies.com 2.51% 46.21x
watchmecraft.com 2.31% 45.95x
ilovemydogsomuch.com 2.62% 45.64x
allaboutcats.com 5.77% 45.11x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.18% 26.55x
Assorted Topics (Car News, Animals, Viral Media) 0.90% 16.37x
Conscious Living 1.31% 15.30x
Pet Forums 0.88% 14.40x
Assorted Topics (Conservative News, Politics, Viral Media) 4.95% 13.44x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.04% 13.14x
Video Content Sites 0.28% 12.92x
Assorted Topics (Humor, Gossip, Viral Media) 24.15% 12.65x
Pet Supplies 0.04% 12.57x
Local & Travel England - North Midlands 0.07% 12.48x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female