Dstillery Audiences

CAT LOVERS

Audience Size: 2.9 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 43.53% 25.30x
Pet Owners 40.48% 21.79x
Pet Health and Nutrition Researchers 36.67% 20.57x
Home and Garden TV Fans 19.93% 19.79x
Pet Medication Shoppers 35.10% 19.71x
Animal Rights Researchers 27.55% 19.59x
Ocean Activists 31.13% 19.56x
Home Design and Living Publication Readers 28.37% 18.98x
Puppy and Dog Adopters 25.05% 18.71x
TV Junkies 28.23% 18.36x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.47x
Maurices 0.03% 1.47x
LOFT 0.02% 1.46x
Lane Bryant 0.01% 1.35x
Victoria's Secret 0.02% 1.33x
Carhartt 0.22% 1.30x
Zumiez 0.01% 1.30x
Aeropostale 0.01% 1.29x
American Eagle Outfitters 0.01% 1.28x
Buckle 0.02% 1.27x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is catloverscommunity.com.

Website Composition Index
catloverscommunity.com 1.56% 44.72x
welovecatsandkittens.com 8.50% 40.43x
prettylittercats.com 1.54% 39.52x
thebestcatpage.com 1.40% 39.40x
meowingtons.com 2.73% 34.59x
clipd.com 1.15% 34.21x
iheartcats.com 5.46% 33.59x
tickld.com 3.15% 33.03x
brainjet.com 1.16% 32.74x
lovemeow.com 12.92% 30.81x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 1.12% 21.32x
Consumer Rewards 0.07% 15.68x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.28% 15.39x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 14.22x
Hipster Clothing 0.16% 13.21x
Assorted Topics (Car News, Animals, Viral Media) 1.21% 12.68x
Pet Supplies 1.82% 12.26x
Natural & Healthy Living Researchers 0.43% 12.14x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 11.33x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 11.33x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female