Dstillery Audiences

CAT LOVERS

Audience Size: 2.4 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 35.00% 27.22x
Home Design and Living Publication Readers 21.04% 24.83x
Pantry Recipes Researchers 14.02% 22.88x
Women's Fashion Magazine Readers 22.42% 22.75x
Home Design Enthusiasts 19.74% 22.32x
Women's Fitness Enthusiasts 20.61% 22.19x
Recipe Researchers 22.24% 22.09x
Women's Health Researchers 21.15% 22.03x
Hard Seltzer Aficionados 13.05% 22.00x
Home-Made Face Mask Researchers 15.17% 21.87x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 1.33x
J. Crew 0.01% 1.24x
Hollister 0.02% 1.22x
Dressbarn 0.02% 1.18x
Carhartt 0.25% 1.15x
The Childrens Place 0.03% 1.15x
Maurices 0.04% 1.14x
Express 0.02% 1.09x
Aeropostale 0.02% 1.08x
Talbots 0.01% 1.08x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is welovecatsandkittens.com.

Website Composition Index
welovecatsandkittens.com 4.81% 53.50x
iheartcats.com 4.80% 36.83x
catster.com 6.29% 35.83x
lovemeow.com 13.31% 30.71x
iheartvip.com 1.50% 30.53x
petmd.com 1.54% 30.34x
reshareworthy.com 2.39% 29.41x
cattitudedaily.com 2.95% 29.17x
goodietravel.com 1.28% 28.91x
faktually.com 2.01% 28.75x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.72% 27.87x
Natural & Healthy Living Researchers 0.24% 17.37x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.10% 15.17x
Conscious Living 2.79% 14.05x
Custom Gifts 0.05% 13.77x
Assorted Topics (Freebies, Gardens, Jewelry) 2.38% 13.71x
Mysticism 0.06% 13.69x
Roleplay & Fantasy Games 0.06% 13.69x
Numerology & Astrology 0.47% 13.57x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 3.61% 12.71x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female