Dstillery Audiences

CAT LOVERS

Audience Size: 1.4 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 8.07% 40.47x
Migraine Researchers 14.25% 35.59x
Pet Lovers 28.83% 35.05x
TV Advertising Professionals 12.53% 33.22x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 7.82% 32.94x
Custom Home Lighting Shoppers 3.15% 32.85x
Home Custom Bedroom Decorators 3.15% 32.82x
Home and Garden TV Fans 9.55% 32.61x
Entertainment Industry Decision Makers 13.91% 32.02x
Pantry Recipes Researchers 8.51% 30.54x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.26x
Chicos 0.02% 1.26x
Maurices 0.04% 1.10x
Journeys 0.03% 1.05x
Gymboree 0.02% 1.02x
White House Black Market 0.02% 1.01x
Dressbarn 0.01% 1.00x
Zumiez 0.03% 0.97x
Urban Outfitters 0.02% 0.96x
J. Crew 0.01% 0.96x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is welovecatsandkittens.com.

Website Composition Index
welovecatsandkittens.com 6.67% 57.52x
nationalkitty.com 1.50% 56.85x
catster.com 2.16% 48.76x
iheartcats.com 3.59% 48.11x
lovemeow.com 16.23% 45.72x
cattitudedaily.com 3.23% 40.18x
ilovemydogsomuch.tv 1.21% 37.81x
coleandmarmalade.com 10.97% 34.74x
skytales.org 3.49% 32.21x
dogdispatch.com 2.25% 31.62x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.40% 32.90x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.09% 16.77x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 5.81% 16.45x
Video Content Sites 0.34% 13.42x
Local & Travel England - North Midlands 0.12% 12.88x
Assorted Topics (Freebies, Gardens, Jewelry) 1.40% 12.33x
Perfume, Makeup & Cosmetics 0.21% 12.02x
Numerology & Astrology 0.11% 11.53x
Assorted Topics (Viral Media, Paid Traffic) 1.00% 11.11x
Female Lifestyle Content Readers 1.05% 10.68x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female