Dstillery Audiences

CAT LOVERS

Audience Size: 3 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 32.99% 92.19x
Junk Food Lovers 26.29% 86.03x
Women’s Lifestyle Blogs Researchers 23.20% 84.84x
Ocean Activists 22.16% 83.52x
Pet Owners 34.54% 79.90x
Women's Health Researchers 23.20% 79.57x
Tech-Savvy Moms 23.20% 79.03x
United Kingdom News Readers 24.74% 78.89x
Home Design and Living Publication Readers 23.20% 78.49x
Women's Fashion Magazine Readers 29.90% 78.27x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Old Navy.

Location Composition Index
Old Navy 0.09% 3.45x
Maurices 0.02% 1.14x
Victoria's Secret 0.01% 1.08x
Carhartt 0.18% 0.95x
The Childrens Place 0.01% 0.91x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is petmd.com.

Website Composition Index
petmd.com 23.71% 60.42x
catster.com 14.22% 56.33x
thetalko.com 12.55% 50.46x
ampproject.org 22.41% 49.61x
sunnyskyz.com 14.79% 45.08x
geniuskitchen.com 12.55% 44.48x
okmagazine.com 17.42% 43.63x
iheartdogs.com 11.02% 43.09x
scribol.com 16.82% 42.43x
thedodo.com 13.18% 41.67x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 12.37% 26.14x
Assorted Topics (Family, Household Wellness, The Beach) 8.25% 25.05x
Scrapbooking & Home Art Projects 7.73% 23.13x
Conscious Living 7.22% 22.63x
Healthcare - Dermatology & Aging 12.89% 20.20x
Coupons & Family 6.70% 19.74x
Collectibles - Toys & Collectibles 6.70% 19.44x
Assorted Topics (Freebies, Gardens, Jewelry) 10.31% 18.73x
Sewing, Embroidery & Fabrics 5.67% 18.68x
Consumer Rewards 0.14% 18.59x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female