Dstillery Audiences

CAT LOVERS

Audience Size: 1.7 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 12.56% 29.29x
Pet Lovers 28.96% 26.80x
Migraine Researchers 17.98% 25.98x
Home Design Enthusiasts 14.02% 25.37x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 11.40% 25.17x
Pantry Recipes Researchers 11.10% 25.13x
Home and Garden TV Fans 13.48% 24.76x
Home-Made Face Mask Researchers 12.48% 23.97x
Women's Fashion Magazine Readers 16.29% 23.42x
Hard Seltzer Aficionados 7.42% 23.24x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.40x
Chicos 0.02% 1.29x
Jos A. Bank Clothiers 0.01% 1.13x
Journeys 0.02% 1.12x
Carhartt 0.16% 1.09x
Aeropostale 0.01% 1.09x
The Childrens Place 0.02% 1.05x
Maurices 0.03% 1.05x
Old Navy 0.02% 0.97x
Express 0.01% 0.97x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is welovecatsandkittens.com.

Website Composition Index
welovecatsandkittens.com 6.87% 51.91x
kittentoob.com 1.14% 45.69x
iheartcats.com 4.31% 41.92x
nationalkitty.com 2.02% 41.06x
cattitudedaily.com 3.10% 37.29x
lovemeow.com 14.83% 36.40x
catster.com 4.06% 34.36x
ilovemydogsomuch.tv 2.02% 28.62x
cattime.com 1.61% 25.68x
coleandmarmalade.com 11.01% 24.48x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.52% 27.68x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.17% 19.18x
Natural & Healthy Living Researchers 0.09% 15.73x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 3.63% 14.84x
Roleplay & Fantasy Games 0.05% 14.34x
Assorted Topics (Television, Origami, Men's Health) 0.58% 13.46x
Perfume, Makeup & Cosmetics 0.22% 13.40x
Arts & Crafts 0.06% 13.04x
Teen Hair 0.79% 12.70x
Female Lifestyle Content Readers 1.42% 11.81x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female