Dstillery Audiences

CAT LOVERS

Audience Size: 3.8 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 46.79% 30.37x
Pet Owners 44.37% 26.91x
Pet Health and Nutrition Researchers 42.22% 25.78x
Pet Medication Shoppers 37.99% 23.87x
Home Design and Living Publication Readers 32.46% 23.55x
Animal Rights Researchers 36.25% 22.05x
Puppy and Dog Adopters 35.46% 21.84x
Home and Garden TV Fans 31.16% 21.84x
Home Design Enthusiasts 31.41% 21.76x
Bargain Shopping Researchers 30.90% 21.56x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Buckle.

Location Composition Index
Buckle 0.04% 1.30x
Madewell 0.01% 1.28x
Zumiez 0.04% 1.19x
Carhartt 0.26% 1.19x
Free People 0.01% 1.18x
Dressbarn 0.02% 1.13x
Journeys 0.06% 1.12x
The Childrens Place 0.05% 1.11x
The North Face 0.01% 1.11x
Forever 21 0.02% 1.07x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is jacksongalaxy.com.

Website Composition Index
jacksongalaxy.com 1.00% 49.25x
catforum.com 1.06% 43.66x
theanimalrescuesite.com 2.21% 39.07x
minq.com 2.44% 35.39x
welovecatsandkittens.com 4.64% 34.80x
meowingtons.com 2.62% 34.77x
iheartcats.com 4.76% 34.31x
petful.com 1.64% 33.89x
momsrow.com 2.01% 33.40x
prettylittercats.com 3.50% 33.03x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.76% 25.43x
Consumer Rewards 0.22% 24.94x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 18.73x
Pet Forums 3.94% 18.21x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.63% 16.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 16.35x
Assorted Topics (Car News, Animals, Viral Media) 2.75% 15.35x
Pet Supplies 4.23% 15.25x
Assorted Topics (Viral Media, Paid Traffic) 0.05% 14.88x
Roleplay & Fantasy Games 0.55% 14.67x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female