Explore the Cat Lovers Audience
Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Cat Lovers audience.
INTERESTS
The Cat Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.
| Interest | Composition | Index |
| Pet Lovers | 45.21% | 50.71x |
| Pet Owners | 43.90% | 44.40x |
| Bargain Shopping Researchers | 25.47% | 36.38x |
| Misc-Deal Seekers or Coupon Shoppers | 26.61% | 34.78x |
| Home and Garden TV Fans | 27.16% | 34.50x |
| Coupon Researchers | 28.56% | 34.28x |
| Natural and Holistic Health Researchers | 31.37% | 34.07x |
| Home Design and Living Publication Readers | 31.30% | 34.00x |
| Animal Rights Researchers | 29.94% | 33.53x |
| Home Kitchen Chefs | 27.15% | 33.36x |
Composition Percentage:
The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
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APPAREL RETAILERS
The Cat Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cat Lovers audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.43% | 1.15x |
| Jos A. Bank Clothiers | 0.25% | 1.08x |
| Patagonia | 0.02% | 1.07x |
| Columbia | 0.01% | 1.06x |
| Old Navy | 0.05% | 1.02x |
| Free People | 0.02% | 1.00x |
| Buckle | 0.09% | 0.98x |
| Abercrombie & Fitch | 0.02% | 0.95x |
| American Apparel | 0.03% | 0.91x |
| White House Black Market | 0.07% | 0.90x |
Composition Percentage:
The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
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WEBSITES
The Cat Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cat Lovers audience is welovecatsandkittens.com.
| Website | Composition | Index |
| welovecatsandkittens.com | 1.89% | 74.52x |
| catforum.com | 2.33% | 72.72x |
| jacksongalaxy.com | 2.27% | 68.99x |
| wcs.org | 1.43% | 64.97x |
| pawculture.com | 5.20% | 63.41x |
| thecatsite.com | 4.43% | 63.22x |
| our-happy-cat.com | 2.01% | 61.98x |
| relayhero.com | 1.30% | 59.23x |
| iizcat.com | 1.39% | 57.27x |
| iheartcats.com | 4.98% | 57.03x |
Composition Percentage:
The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.
| Content Affinity | Composition | Index |
| Comedy Content | 1.49% | 34.36x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.29% | 25.26x |
| Consumer Rewards | 0.75% | 22.94x |
| Pet Forums | 4.85% | 22.31x |
| Natural & Healthy Living Researchers | 1.62% | 20.13x |
| Survey Websites | 0.11% | 18.96x |
| Female Lifestyle Content Readers | 5.75% | 17.96x |
| Assorted Topics (Car News, Animals, Viral Media) | 5.73% | 17.13x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.93% | 17.09x |
| Teen Hair | 6.83% | 17.06x |
Composition Percentage:
The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
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DEMOGRAPHICS
The Cat Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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