Dstillery Audiences

CAT LOVERS

Audience Size: 3.7 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 47.91% 35.11x
Pet Owners 46.39% 31.59x
Pet Health and Nutrition Researchers 43.35% 28.98x
Home Design and Living Publication Readers 33.07% 26.31x
Pet Medication Shoppers 38.89% 26.11x
Bargain Shopping Researchers 29.88% 24.45x
Natural and Holistic Health Researchers 34.62% 24.40x
Animal Rights Researchers 34.38% 23.99x
Home and Garden TV Fans 32.34% 23.99x
Women's Fashion Magazine Readers 30.31% 23.94x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Buckle.

Location Composition Index
Buckle 0.31% 1.29x
Mens Wearhouse 0.52% 1.21x
Jos A. Bank Clothiers 0.30% 1.19x
Eddie Bauer 0.03% 1.15x
The North Face 0.02% 1.14x
White House Black Market 0.34% 1.12x
Bonobos 0.08% 1.12x
REI 0.02% 1.02x
Johnston and Murphy 0.41% 0.99x
Columbia 0.01% 0.99x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is welovecatsandkittens.com.

Website Composition Index
welovecatsandkittens.com 1.93% 43.87x
catforum.com 1.62% 42.34x
jacksongalaxy.com 1.82% 42.27x
our-happy-cat.com 1.27% 37.67x
meowingtons.com 2.85% 37.32x
pawculture.com 2.71% 37.31x
theanimalrescuesite.com 4.91% 34.69x
iheartcats.com 4.60% 34.51x
cattime.com 2.69% 32.28x
mypoints.com 1.20% 31.52x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 1.01% 25.24x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.26% 20.36x
Consumer Rewards 0.43% 18.71x
Pet Forums 4.52% 16.83x
Natural & Healthy Living Researchers 1.34% 15.15x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.80% 13.80x
Vegans & Animal Welfare 3.32% 13.68x
Assorted Topics (Viral Media, Paid Traffic) 0.10% 13.55x
Female Lifestyle Content Readers 5.35% 13.46x
Teen Hair 5.04% 13.39x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female