Dstillery Audiences

CAT LOVERS

Audience Size: 3.7 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 42.91% 30.90x
Pet Owners 42.13% 26.69x
Pet Health and Nutrition Researchers 37.60% 25.78x
Pet Medication Shoppers 35.16% 24.50x
Ocean Activists 31.31% 23.82x
Home Design and Living Publication Readers 28.04% 22.48x
Home Design Enthusiasts 26.62% 21.68x
Animal Rights Researchers 33.20% 21.57x
Breast Cancer Fund Raisers 26.09% 21.53x
Women's Fashion Magazine Readers 27.68% 21.29x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.45x
Mens Wearhouse 0.01% 1.32x
Carhartt 0.20% 1.24x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is catforum.com.

Website Composition Index
catforum.com 1.04% 45.84x
catloverscommunity.com 1.86% 42.28x
iizcat.com 1.19% 42.10x
theanimalrescuesite.com 1.27% 41.12x
prettylittercats.com 2.97% 40.44x
minq.com 1.40% 38.76x
momsrow.com 1.67% 38.48x
meowingtons.com 3.04% 38.31x
iheartcats.com 5.51% 36.28x
clipd.com 2.68% 33.64x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.66% 24.64x
Consumer Rewards 0.16% 18.59x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.49% 17.82x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 17.09x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 16.95x
Pet Forums 3.77% 16.54x
Pet Supplies 3.17% 16.17x
Assorted Topics (Car News, Animals, Viral Media) 1.98% 16.16x
Survey Websites 0.03% 15.99x
Natural & Healthy Living Researchers 0.88% 15.07x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female