Dstillery Audiences

CAT LOVERS

Audience Size: 3.1 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 43.06% 24.43x
Bargain Shopping Researchers 23.61% 16.58x
Misc-Deal Seekers or Coupon Shoppers 23.97% 16.07x
Coupon Researchers 26.50% 15.97x
Pet Owners 62.47% 15.80x
Home and Garden TV Fans 24.75% 15.73x
Dog Lovers 21.35% 15.71x
Breast Cancer Fund Raisers 22.52% 15.71x
Tiny Home Researchers 27.67% 15.50x
Pet Food Shoppers 29.37% 15.18x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 1.26x
Carhartt 0.19% 1.14x
Lane Bryant 0.03% 1.00x
Belk 0.01% 0.99x
Gymboree 0.02% 0.98x
Lorna Jane 0.00% 0.96x
Brooks Brothers 0.02% 0.95x
The North Face 0.02% 0.94x
Columbia 0.01% 0.93x
Old Navy 0.05% 0.91x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is catsandkittensbreeds.com.

Website Composition Index
catsandkittensbreeds.com 0.20% 93.18x
friends4life.org 0.04% 87.79x
pitbullpaws.com 0.17% 85.41x
themeowpost.com 0.10% 81.17x
dailymore.net 0.09% 76.85x
ourpassionfordogs.com 0.37% 76.15x
i-heart-pets.com 0.54% 74.69x
forcechange.com 0.12% 74.38x
catspride.com 0.03% 73.56x
justmansbestfriendforlife.com 0.41% 73.26x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 1.38% 25.58x
Pet Forums 3.31% 16.59x
Natural & Healthy Living Researchers 1.64% 16.38x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.19% 15.91x
Conscious Living 4.68% 14.56x
Consumer Rewards 1.01% 14.47x
Female Lifestyle Content Readers 4.38% 14.39x
Assorted Topics #11636 (Car News, Animals, Viral Media) 7.03% 13.99x
Survey Websites 0.12% 13.64x
Assorted Topics #11657 (Conservative News, Politics, Viral Media) 13.15% 13.57x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999