Dstillery Audiences

CAT LOVERS

Audience Size: 2.8 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 41.28% 33.33x
Pet Owners 39.15% 27.01x
Pet Health and Nutrition Researchers 33.20% 26.19x
Home Design and Living Publication Readers 25.05% 26.07x
Ocean Activists 28.71% 25.28x
Pet Medication Shoppers 31.21% 24.76x
Bargain Shopping Researchers 24.66% 24.34x
Breast Cancer Fund Raisers 24.50% 24.18x
TV Junkies 26.11% 24.06x
Home and Garden TV Fans 26.73% 23.92x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.57x
LOFT 0.01% 1.34x
Old Navy 0.02% 1.31x
Maurices 0.02% 1.22x
Carhartt 0.13% 1.09x
American Eagle Outfitters 0.01% 1.07x
Buckle 0.01% 1.07x
Victoria's Secret 0.02% 1.03x
Journeys 0.02% 1.02x
Express 0.01% 0.97x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is catloverscommunity.com.

Website Composition Index
catloverscommunity.com 1.14% 55.09x
thebestcatpage.com 1.51% 51.21x
welovecatsandkittens.com 8.45% 46.33x
tickld.com 1.78% 45.21x
aspca.org 1.59% 41.90x
meowingtons.com 2.29% 40.67x
iheartcats.com 4.54% 39.58x
dogheirs.com 1.21% 38.28x
lifedaily.com 3.17% 33.65x
lovemeow.com 11.99% 33.30x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 1.22% 31.95x
Consumer Rewards 0.05% 22.03x
Natural & Healthy Living Researchers 0.42% 20.64x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 19.90x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.17% 18.23x
Roleplay & Fantasy Games 0.22% 17.24x
Assorted Topics (Car News, Animals, Viral Media) 1.07% 16.80x
Hipster Clothing 0.07% 16.36x
Pet Supplies 1.11% 15.90x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 5.01% 15.02x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female