Dstillery Audiences

CAT LOVERS

Audience Size: 3 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 47.45% 35.24x
Pet Owners 45.67% 31.85x
Home Design and Living Publication Readers 31.14% 26.56x
Bargain Shopping Researchers 26.43% 25.68x
Natural and Holistic Health Researchers 30.90% 25.57x
Animal Rights Researchers 30.76% 25.00x
Home and Garden TV Fans 28.19% 24.94x
Misc-Deal Seekers or Coupon Shoppers 28.44% 24.48x
Womens Subscription Box Shoppers 29.52% 24.47x
Coupon Researchers 29.92% 24.28x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.57% 1.22x
Buckle 0.27% 1.22x
Jos A. Bank Clothiers 0.32% 1.15x
Lane Bryant 0.06% 1.11x
White House Black Market 0.31% 1.09x
Free People 0.02% 1.06x
Eddie Bauer 0.03% 1.04x
Dressbarn 0.06% 1.04x
Old Navy 0.12% 1.04x
Belk 0.01% 1.04x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is wayofcats.com.

Website Composition Index
wayofcats.com 1.01% 97.09x
lifewithcats.tv 1.11% 85.78x
catforum.com 3.08% 84.45x
welovecatsandkittens.com 3.26% 81.06x
jacksongalaxy.com 3.49% 77.04x
pawculture.com 5.35% 72.82x
our-happy-cat.com 2.44% 72.19x
wcs.org 1.56% 70.81x
kittenlady.org 1.19% 68.28x
iizcat.com 1.66% 68.27x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 1.19% 27.09x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 20.42x
Consumer Rewards 0.50% 19.30x
Pet Forums 5.15% 17.73x
Natural & Healthy Living Researchers 1.48% 15.88x
Survey Websites 0.09% 14.30x
Vegans & Animal Welfare 4.03% 13.96x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.86% 13.90x
Female Lifestyle Content Readers 5.86% 13.85x
Teen Hair 5.82% 13.80x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female