Dstillery Audiences

CAT LOVERS

Audience Size: 3.4 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 43.87% 29.70x
Pet Owners 41.77% 25.78x
Pet Health and Nutrition Researchers 37.39% 24.72x
Pet Medication Shoppers 35.59% 23.39x
Ocean Activists 31.61% 22.77x
Home Design and Living Publication Readers 28.83% 21.85x
Breast Cancer Fund Raisers 26.55% 21.17x
Bargain Shopping Researchers 27.79% 20.73x
Home Design Enthusiasts 27.74% 20.67x
Animal Rights Researchers 33.29% 20.58x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.51x
Victoria's Secret 0.02% 1.48x
Maurices 0.02% 1.32x
Carhartt 0.21% 1.23x
Old Navy 0.02% 1.22x
Chicos 0.01% 1.21x
Mens Wearhouse 0.02% 1.18x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is catloverscommunity.com.

Website Composition Index
catloverscommunity.com 1.60% 43.51x
prettylittercats.com 2.45% 37.29x
momsrow.com 1.35% 36.16x
meowingtons.com 2.81% 34.21x
iheartcats.com 5.22% 32.51x
clipd.com 2.24% 31.70x
welovecatsandkittens.com 8.25% 31.58x
brainjet.com 1.82% 29.89x
lovemeow.com 13.27% 29.70x
thenester.com 1.06% 29.58x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.67% 24.87x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 19.13x
Consumer Rewards 0.14% 19.02x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 17.83x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.45% 17.57x
Assorted Topics (Car News, Animals, Viral Media) 1.88% 16.12x
Survey Websites 0.03% 15.68x
Pet Forums 3.59% 15.61x
Pet Supplies 2.88% 15.37x
Roleplay & Fantasy Games 0.45% 14.90x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female