Dstillery Audiences

CAT LOVERS

Audience Size: 2.8 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 46.17% 27.77x
Bargain Shopping Researchers 28.07% 19.32x
Misc-Deal Seekers or Coupon Shoppers 27.29% 18.97x
Coupon Researchers 29.07% 18.66x
Dog Lovers 26.94% 18.36x
Breast Cancer Fund Raisers 25.32% 18.34x
Home and Garden TV Fans 28.70% 18.20x
Home Kitchen Chefs 27.57% 18.04x
Pet Owners 65.13% 18.02x
Young Boomers 27.62% 18.02x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.42x
Patagonia 0.01% 1.21x
Lane Bryant 0.04% 1.13x
Ralph Lauren 0.01% 1.09x
Carhartt 0.24% 1.07x
Dressbarn 0.04% 1.06x
Belk 0.02% 1.05x
Chicos 0.05% 1.04x
Old Navy 0.06% 1.01x
Mens Wearhouse 0.11% 0.98x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is welovecatsandkittens.com.

Website Composition Index
welovecatsandkittens.com 1.79% 79.94x
animalslook.com 1.06% 79.22x
wayofcats.com 1.18% 78.31x
catforum.com 2.48% 77.76x
wcs.org 1.72% 76.90x
jacksongalaxy.com 1.90% 76.48x
lifewithcats.tv 1.09% 71.13x
iheartcats.com 4.69% 69.36x
thecatsite.com 5.11% 68.67x
relayhero.com 1.75% 67.67x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 1.45% 28.02x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.25% 19.95x
Pet Forums 3.97% 18.90x
Consumer Rewards 0.85% 16.50x
Natural & Healthy Living Researchers 1.67% 16.42x
Female Lifestyle Content Readers 5.18% 15.03x
Assorted Topics #11636 (Car News, Animals, Viral Media) 6.21% 14.78x
Survey Websites 0.12% 14.74x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 0.98% 14.02x
Assorted Topics #11524 (Viral Media, Paid Traffic) 0.04% 13.68x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female