Dstillery Audiences

CAT LOVERS

Audience Size: 2.7 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 44.47% 26.33x
Pet Owners 41.03% 22.84x
Pet Health and Nutrition Researchers 36.45% 21.41x
Pet Medication Shoppers 36.51% 20.58x
Ocean Activists 30.26% 20.55x
Home Design and Living Publication Readers 28.36% 19.10x
Animal Rights Researchers 31.52% 18.75x
Breast Cancer Fund Raisers 27.56% 18.74x
TV Junkies 27.75% 18.58x
Home and Garden TV Fans 26.07% 18.55x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.69x
Maurices 0.02% 1.37x
Victoria's Secret 0.02% 1.32x
Carhartt 0.22% 1.29x
American Eagle Outfitters 0.01% 1.24x
Old Navy 0.02% 1.24x
Mens Wearhouse 0.02% 1.24x
Jos A. Bank Clothiers 0.01% 1.22x
LOFT 0.01% 1.21x
Gap 0.01% 1.19x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is catloverscommunity.com.

Website Composition Index
catloverscommunity.com 1.73% 37.97x
prettylittercats.com 1.88% 34.35x
momsrow.com 1.04% 34.24x
thebestcatpage.com 1.53% 33.77x
welovecatsandkittens.com 9.32% 32.48x
meowingtons.com 2.90% 30.12x
clipd.com 1.53% 30.06x
tickld.com 3.95% 28.74x
brainjet.com 1.50% 28.74x
iheartcats.com 5.84% 28.70x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 1.33% 24.52x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.40% 17.51x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 15.77x
Consumer Rewards 0.08% 15.53x
Assorted Topics (Car News, Animals, Viral Media) 1.53% 14.31x
Pet Supplies 2.48% 14.21x
Natural & Healthy Living Researchers 0.59% 13.60x
Tattoos & Costumes 0.15% 12.93x
Roleplay & Fantasy Games 0.35% 12.87x
Pet Forums 3.52% 12.64x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female