Dstillery Audiences

CAT LOVERS

Audience Size: 2.9 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 46.61% 23.86x
Bargain Shopping Researchers 25.97% 17.69x
Home and Garden TV Fans 27.06% 17.39x
Misc-Deal Seekers or Coupon Shoppers 26.95% 17.31x
Coupon Researchers 29.02% 17.12x
Natural and Holistic Health Researchers 31.73% 17.11x
Breast Cancer Fund Raisers 24.44% 16.84x
Home Design Enthusiasts 27.05% 16.61x
Home Kitchen Chefs 27.81% 16.52x
Pet Owners 63.72% 16.50x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.33% 1.08x
Jos A. Bank Clothiers 0.20% 1.03x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is wayofcats.com.

Website Composition Index
wayofcats.com 1.08% 83.20x
welovecatsandkittens.com 1.91% 82.58x
catforum.com 2.43% 81.78x
jacksongalaxy.com 2.21% 76.81x
lifewithcats.tv 1.03% 74.09x
wcs.org 1.58% 73.93x
thecatsite.com 4.82% 71.53x
pawculture.com 5.77% 69.18x
our-happy-cat.com 2.11% 68.12x
iheartcats.com 4.88% 67.12x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 4.33% 18.42x
Natural & Healthy Living Researchers 1.59% 15.79x
Female Lifestyle Content Readers 5.25% 14.83x
Assorted Topics (Car News, Animals, Viral Media) 5.65% 14.30x
Teen Hair 6.74% 13.97x
Coupons & Family 8.06% 13.40x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.34% 13.20x
Pet Supplies 7.29% 13.19x
DIY Decoration & Furniture 3.54% 13.03x
Beauty & Cosmetics 3.69% 12.58x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female