Dstillery Audiences

CAT LOVERS

Audience Size: 3.1 Million Devices

Explore the Cat Lovers Audience

Below you'll find more information about the Cat Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Cat Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Cat Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cat Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 45.46% 31.62x
Pet Owners 43.51% 27.75x
Pet Health and Nutrition Researchers 40.16% 26.78x
Pet Medication Shoppers 36.81% 25.02x
Ocean Activists 33.75% 24.50x
Home Design and Living Publication Readers 31.99% 24.05x
Animal Rights Researchers 35.69% 22.67x
Puppy and Dog Adopters 33.49% 22.62x
Home and Garden TV Fans 29.99% 22.54x
Home Design Enthusiasts 30.79% 22.50x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Interest attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cat Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cat Lovers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.08% 1.42x
Lane Bryant 0.02% 1.32x
Aeropostale 0.02% 1.28x
Old Navy 0.03% 1.24x
Carhartt 0.19% 1.21x
The Childrens Place 0.02% 1.18x
Hollister 0.01% 1.14x
Dressbarn 0.01% 1.13x
Buckle 0.01% 1.11x
American Eagle Outfitters 0.02% 1.08x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Location attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cat Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cat Lovers audience is jacksongalaxy.com.

Website Composition Index
jacksongalaxy.com 1.01% 50.74x
catforum.com 1.09% 43.43x
catloverscommunity.com 1.06% 42.40x
theanimalrescuesite.com 1.90% 38.48x
welovecatsandkittens.com 5.04% 36.14x
minq.com 2.08% 35.45x
meowingtons.com 2.91% 34.86x
prettylittercats.com 3.42% 34.46x
iizcat.com 1.35% 34.17x
iheartcats.com 5.15% 34.16x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Web attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cat Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.67% 26.58x
Consumer Rewards 0.22% 18.67x
Pet Forums 3.90% 18.00x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.23% 17.96x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.58% 17.86x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 17.26x
Survey Websites 0.04% 16.20x
Assorted Topics (Car News, Animals, Viral Media) 2.40% 15.85x
Pet Supplies 3.79% 15.72x
Roleplay & Fantasy Games 0.55% 15.62x
Composition Percentage: The overlap percentage between the Cat Lovers audience and the Content Affinity attribute.
Index: A comparison of the Cat Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cat Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female