Dstillery Audiences

CELEBRITY GOSSIP FANS

Audience Size: 1.3 Million Devices

Explore the Celebrity Gossip Fans Audience

Below you'll find more information about the Celebrity Gossip Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Celebrity Gossip Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip Fans audience is TV Advertising Professionals.

Interest Composition Index
TV Advertising Professionals 26.81% 64.48x
Entertainment Industry Decision Makers 30.39% 63.66x
Entertainment & Tabloid Magazine Readers 46.55% 60.24x
Mens Fitness Publication Readers 19.80% 56.69x
Women's Fashion Magazine Readers 25.96% 52.26x
Women’s Fashion Blogs Readers 32.25% 47.62x
Advertising Professionals 22.68% 45.38x
Women’s Lifestyle Blogs Researchers 16.47% 41.68x
Men's Health Researchers 13.99% 41.61x
Women's Fitness Enthusiasts 14.78% 41.59x
Composition Percentage: The overlap percentage between the Celebrity Gossip Fans audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip Fans audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.47x
Old Navy 0.04% 1.43x
Michael Kors 0.02% 1.36x
Lane Bryant 0.01% 1.35x
LOFT 0.02% 1.29x
Mens Wearhouse 0.02% 1.29x
White House Black Market 0.02% 1.10x
J. Crew 0.01% 1.02x
Talbots 0.02% 1.01x
Chicos 0.02% 0.98x
Composition Percentage: The overlap percentage between the Celebrity Gossip Fans audience and the Location attribute.
Index: A comparison of the Celebrity Gossip Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip Fans audience is allaboutlaughs.com.

Website Composition Index
allaboutlaughs.com 1.17% 69.05x
urbanislandz.com 1.44% 60.58x
rollingout.com 8.33% 56.73x
thereal.com 1.45% 56.52x
sohh.com 3.95% 53.70x
bckonline.com 11.11% 53.08x
cassiuslife.com 3.91% 50.99x
gossipcop.com 6.21% 50.73x
inquisitr.com 2.85% 48.55x
lovebscott.com 5.70% 48.49x
Composition Percentage: The overlap percentage between the Celebrity Gossip Fans audience and the Web attribute.
Index: A comparison of the Celebrity Gossip Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip Fans audience is Fashion Cluster.

Content Affinity Composition Index
Fashion Cluster 15.63% 19.70x
Celebrity Gossip 0.32% 17.75x
Local & Travel England - East Midlands 0.09% 17.17x
LGBTQ Advocacy 6.96% 16.89x
Australia & New Zealand Media 1.44% 16.15x
Assorted Topics (Television, Origami, Men's Health) 0.50% 16.06x
African-American Hair 0.10% 15.12x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 5.11% 14.39x
San Francisco Bay Area Cluster 8.28% 13.74x
Los Angeles News 20.93% 13.48x
Composition Percentage: The overlap percentage between the Celebrity Gossip Fans audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male