Dstillery Audiences

CHARITABLE DONORS

Audience Size: 3.9 Million Devices

Explore the Charitable Donors Audience

Below you'll find more information about the Charitable Donors audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Charitable Donors audience.

Dstillery Crafted Audiences

INTERESTS

The Charitable Donors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charitable Donors audience is United Nations Donors.

Interest Composition Index
United Nations Donors 43.55% 24.35x
Immigration Resource Researchers 34.47% 20.38x
Immigration Policy Researchers 34.48% 20.37x
Liberal Think Tank Readers 35.08% 19.52x
Harvard University Fans 38.48% 19.11x
Tutoring Resources Researchers 34.04% 18.63x
Conservative Think Tank Readers 36.90% 18.35x
Australia Trip Planners 32.19% 17.95x
Womens Equality Advocates 42.02% 17.65x
College Students 31.37% 17.62x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Interest attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charitable Donors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charitable Donors audience is Everlane.

Location Composition Index
Everlane 0.01% 3.19x
Intermix 0.02% 2.01x
Uniqlo 0.03% 1.99x
Calvin Klein 0.02% 1.93x
American Apparel 0.07% 1.89x
Levi Strauss 0.02% 1.88x
Patagonia 0.03% 1.84x
Ann Taylor 0.04% 1.81x
Urban Outfitters 0.09% 1.71x
Zara 0.05% 1.71x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Location attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charitable Donors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charitable Donors audience is unicef.org.

Website Composition Index
unicef.org 2.76% 67.20x
annualreviews.org 1.07% 60.60x
devex.com 2.15% 57.86x
apastyle.org 3.31% 57.81x
socratic.org 1.13% 57.74x
un.org 3.94% 56.19x
pewinternet.org 1.04% 51.39x
indexmundi.com 4.80% 49.46x
e-ir.info 1.26% 48.82x
aphapublications.org 2.12% 47.94x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Web attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charitable Donors audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 5.46% 27.73x
International Development & Health 4.76% 26.09x
Philanthropy - Nonprofits 2.04% 20.63x
International Travel 2.13% 19.97x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 5.79% 18.79x
Social & Demographic Trends 4.37% 18.11x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 1.56% 17.99x
University Press 11.63% 17.86x
Online Learning 0.39% 15.91x
Writing Tools & Citation 29.49% 15.02x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Content Affinity attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charitable Donors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male