Dstillery Audiences

CHARITABLE DONORS

Audience Size: 3.9 Million Devices

Explore the Charitable Donors Audience

Below you'll find more information about the Charitable Donors audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Charitable Donors audience.

Dstillery Crafted Audiences

INTERESTS

The Charitable Donors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charitable Donors audience is Liberal Think Tank Readers.

Interest Composition Index
Liberal Think Tank Readers 36.90% 19.41x
Harvard University Fans 39.02% 18.37x
Australia Trip Planners 31.05% 17.78x
Womens Equality Advocates 40.91% 17.66x
Yale University Fans 35.38% 17.42x
Conservative Think Tank Readers 37.26% 17.09x
Occupy Movement Supporters 29.58% 17.02x
College Students 32.98% 16.14x
College Professors 33.01% 15.40x
SEO Specialists 27.63% 15.36x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Interest attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charitable Donors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charitable Donors audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.74x
Patagonia 0.01% 1.72x
American Apparel 0.04% 1.71x
Ann Taylor 0.02% 1.68x
Kate Spade 0.02% 1.65x
Columbia 0.01% 1.64x
Calvin Klein 0.01% 1.63x
Zara 0.03% 1.56x
Urban Outfitters 0.05% 1.55x
Uniqlo 0.01% 1.53x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Location attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charitable Donors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charitable Donors audience is oxfam.org.

Website Composition Index
oxfam.org 1.02% 73.78x
popline.org 0.13% 72.50x
quetext.com 0.17% 72.41x
unicef.org 3.68% 69.35x
majordifferences.com 0.49% 68.80x
jaacap.com 0.20% 68.75x
paho.org 0.43% 68.22x
unaids.org 0.63% 67.08x
undp.org 0.77% 65.63x
iie.org 0.17% 65.32x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Web attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charitable Donors audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 6.50% 27.74x
International Development & Health 5.18% 26.13x
Philanthropy - Nonprofits 2.42% 20.11x
International Travel 2.47% 18.61x
Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) 5.89% 18.38x
Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) 1.89% 17.90x
Social & Demographic Trends 5.92% 17.72x
University Press 11.40% 17.43x
Home Décor, Furniture, & Decorating 0.10% 15.15x
Online Learning 0.51% 15.02x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Content Affinity attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charitable Donors audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000