Explore the Charitable Donors Audience
Below you'll find more information about the Charitable Donors audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Charitable Donors audience.
INTERESTS
The Charitable Donors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charitable Donors audience is Liberal Think Tank Readers.
| Interest | Composition | Index |
| Liberal Think Tank Readers | 36.90% | 19.41x |
| Harvard University Fans | 39.02% | 18.37x |
| Australia Trip Planners | 31.05% | 17.78x |
| Womens Equality Advocates | 40.91% | 17.66x |
| Yale University Fans | 35.38% | 17.42x |
| Conservative Think Tank Readers | 37.26% | 17.09x |
| Occupy Movement Supporters | 29.58% | 17.02x |
| College Students | 32.98% | 16.14x |
| College Professors | 33.01% | 15.40x |
| SEO Specialists | 27.63% | 15.36x |
Composition Percentage:
The overlap percentage between the Charitable Donors audience and the Interest attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
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APPAREL RETAILERS
The Charitable Donors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Charitable Donors audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.01% | 1.74x |
| Patagonia | 0.01% | 1.72x |
| American Apparel | 0.04% | 1.71x |
| Ann Taylor | 0.02% | 1.68x |
| Kate Spade | 0.02% | 1.65x |
| Columbia | 0.01% | 1.64x |
| Calvin Klein | 0.01% | 1.63x |
| Zara | 0.03% | 1.56x |
| Urban Outfitters | 0.05% | 1.55x |
| Uniqlo | 0.01% | 1.53x |
Composition Percentage:
The overlap percentage between the Charitable Donors audience and the Location attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
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WEBSITES
The Charitable Donors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Charitable Donors audience is oxfam.org.
| Website | Composition | Index |
| oxfam.org | 1.02% | 73.78x |
| popline.org | 0.13% | 72.50x |
| quetext.com | 0.17% | 72.41x |
| unicef.org | 3.68% | 69.35x |
| majordifferences.com | 0.49% | 68.80x |
| jaacap.com | 0.20% | 68.75x |
| paho.org | 0.43% | 68.22x |
| unaids.org | 0.63% | 67.08x |
| undp.org | 0.77% | 65.63x |
| iie.org | 0.17% | 65.32x |
Composition Percentage:
The overlap percentage between the Charitable Donors audience and the Web attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charitable Donors audience is Aid Groups.
| Content Affinity | Composition | Index |
| Aid Groups | 6.50% | 27.74x |
| International Development & Health | 5.18% | 26.13x |
| Philanthropy - Nonprofits | 2.42% | 20.11x |
| International Travel | 2.47% | 18.61x |
| Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) | 5.89% | 18.38x |
| Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) | 1.89% | 17.90x |
| Social & Demographic Trends | 5.92% | 17.72x |
| University Press | 11.40% | 17.43x |
| Home Décor, Furniture, & Decorating | 0.10% | 15.15x |
| Online Learning | 0.51% | 15.02x |
Composition Percentage:
The overlap percentage between the Charitable Donors audience and the Content Affinity attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
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DEMOGRAPHICS
The Charitable Donors audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000
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