Dstillery Audiences

CHARITABLE DONORS

Audience Size: 1.2 Million Devices

Explore the Charitable Donors Audience

Below you'll find more information about the Charitable Donors audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Charitable Donors audience.

Dstillery Crafted Audiences

INTERESTS

The Charitable Donors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charitable Donors audience is United Nations Donors.

Interest Composition Index
United Nations Donors 29.67% 53.88x
Harvard University Fans 13.12% 49.46x
Ivy League College Researchers 8.33% 47.36x
New Year Resolution Intender 8.63% 45.44x
Mature Parents 22.72% 37.06x
Online Grammar Tool Users 7.37% 35.71x
Wellness Enthusiasts 5.83% 30.44x
Study Abroad Researchers 21.00% 29.64x
Parents with Kids 30.55% 29.35x
Online Education Resource Researchers 14.96% 27.97x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Interest attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charitable Donors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charitable Donors audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.44x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Location attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charitable Donors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charitable Donors audience is unfpa.org.

Website Composition Index
unfpa.org 1.13% 92.49x
un.org 4.79% 81.41x
ohchr.org 6.21% 75.74x
unesco.org 2.85% 70.52x
unicef.org 8.89% 62.72x
skytales.org 3.01% 62.14x
fao.org 1.94% 61.18x
watchmecraft.com 3.02% 60.05x
vix.com 1.04% 52.58x
workingmother.com 2.91% 48.94x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Web attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charitable Donors audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 3.13% 65.49x
Canadian Universities 0.24% 36.35x
Parenting & Children's Activities 0.24% 31.07x
MBA Education 0.40% 29.31x
Canadian Real Estate Researcher Cluster 0.17% 28.85x
Parenting Blogs 1.88% 27.32x
Spanish Lifestyle & Health 0.68% 27.02x
International Travel 0.79% 26.65x
Canadian Healthcare 0.34% 25.30x
Quebec Vacations 1.14% 24.22x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Content Affinity attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charitable Donors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female