Dstillery Audiences

CHARITABLE DONORS

Audience Size: 3.2 Million Devices

Explore the Charitable Donors Audience

Below you'll find more information about the Charitable Donors audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Charitable Donors audience.

Dstillery Crafted Audiences

INTERESTS

The Charitable Donors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charitable Donors audience is United Nations Donors.

Interest Composition Index
United Nations Donors 38.79% 40.38x
Harvard University Fans 33.35% 34.00x
Immigration Resource Researchers 30.76% 33.96x
Immigration Policy Researchers 30.76% 33.95x
Tutoring Resources Researchers 32.98% 33.18x
Womens Equality Advocates 35.37% 31.73x
Liberal Think Tank Readers 31.50% 31.40x
Yale University Fans 30.26% 31.04x
Online Thesaurus Users 35.95% 30.22x
Australia Trip Planners 30.53% 29.68x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Interest attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charitable Donors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charitable Donors audience is Everlane.

Location Composition Index
Everlane 0.02% 3.12x
Supreme 0.03% 2.47x
Patagonia 0.03% 1.82x
Bonobos 0.11% 1.78x
American Apparel 0.07% 1.75x
Intermix 0.02% 1.70x
Urban Outfitters 0.08% 1.58x
Zara 0.04% 1.54x
Uniqlo 0.03% 1.49x
Topshop 0.02% 1.46x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Location attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charitable Donors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charitable Donors audience is unicef.org.

Website Composition Index
unicef.org 1.83% 66.96x
apastyle.org 2.28% 58.04x
devex.com 2.19% 54.42x
un.org 3.32% 53.52x
ssir.org 1.34% 52.41x
state.gov 1.02% 49.38x
e-ir.info 1.12% 49.24x
aphapublications.org 2.26% 49.05x
indexmundi.com 3.13% 48.72x
socialresearchmethods.net 1.07% 46.48x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Web attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charitable Donors audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 4.16% 33.97x
International Development & Health 4.44% 31.09x
Philanthropy - Nonprofits 1.89% 24.38x
International Travel 1.48% 24.32x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 1.31% 22.55x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 5.30% 21.80x
University Press 10.62% 21.77x
Social & Demographic Trends 3.49% 21.68x
Writing Tools & Citation 23.26% 21.66x
Online Learning 0.36% 21.13x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Content Affinity attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charitable Donors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female