Dstillery Audiences

CHARITABLE DONORS

Audience Size: 2.2 Million Devices

Explore the Charitable Donors Audience

Below you'll find more information about the Charitable Donors audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Charitable Donors audience.

Dstillery Crafted Audiences

INTERESTS

The Charitable Donors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charitable Donors audience is United Nations Donors.

Interest Composition Index
United Nations Donors 36.83% 36.42x
Harvard University Fans 18.14% 28.83x
Ivy League College Researchers 13.05% 24.51x
Immigration Resource Researchers 28.13% 24.43x
Immigration Policy Researchers 28.13% 24.43x
Mature Parents 24.64% 24.01x
Parents with Kids 17.01% 23.14x
Tutoring Resources Researchers 21.20% 21.95x
New & Expecting Parents 15.07% 21.52x
Animal Rights Researchers 24.82% 21.30x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Interest attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charitable Donors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charitable Donors audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.55x
Express 0.02% 1.54x
Old Navy 0.02% 1.43x
LOFT 0.01% 1.42x
Maurices 0.03% 1.30x
Dressbarn 0.01% 1.27x
White House Black Market 0.01% 1.27x
Chicos 0.01% 1.19x
The Childrens Place 0.02% 1.09x
Carhartt 0.13% 1.07x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Location attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charitable Donors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charitable Donors audience is ohchr.org.

Website Composition Index
ohchr.org 3.27% 45.54x
unesco.org 2.97% 41.64x
unicef.org 9.25% 37.78x
wakeupyourmind.net 1.26% 37.04x
un.org 7.72% 36.67x
fao.org 2.33% 34.34x
skytales.org 5.85% 29.92x
ilovemydogsomuch.tv 2.04% 28.79x
watchmecraft.com 6.11% 28.77x
ssir.org 1.78% 26.18x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Web attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charitable Donors audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 3.53% 37.20x
International Development & Health 0.12% 36.52x
Canadian Universities 0.19% 25.46x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.14% 25.04x
MBA Education 0.54% 23.05x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.22% 22.44x
Natural & Healthy Living Researchers 0.13% 22.26x
New Parents 1.41% 20.49x
Philanthropy - Nonprofits 0.13% 20.46x
Education Cluster 0.19% 18.70x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Content Affinity attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charitable Donors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female