Dstillery Audiences

CHARITABLE DONORS

Audience Size: 6.7 Million Devices

Explore the Charitable Donors Audience

Below you'll find more information about the Charitable Donors audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the Charitable Donors audience.

Dstillery Crafted Audiences

INTERESTS

The Charitable Donors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charitable Donors audience is United Nations Donors.

Interest Composition Index
United Nations Donors 33.55% 17.74x
Immigration Resource Researchers 31.60% 15.04x
Immigration Policy Researchers 31.59% 15.04x
Tutoring Resources Researchers 34.27% 15.02x
Harvard University Fans 30.36% 14.44x
Womens Equality Advocates 30.10% 14.21x
Online Thesaurus Users 37.20% 14.11x
Conservative Think Tank Readers 33.34% 14.06x
Australia Trip Planners 29.77% 14.00x
Yale University Fans 31.52% 13.84x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Interest attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charitable Donors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charitable Donors audience is Armani.

Location Composition Index
Armani 0.03% 1.87x
Uniqlo 0.02% 1.75x
Ann Taylor 0.02% 1.73x
American Apparel 0.03% 1.71x
Zara 0.03% 1.69x
REI 0.01% 1.62x
Bonobos 0.01% 1.60x
Hugo Boss 0.03% 1.56x
The North Face 0.02% 1.55x
Urban Outfitters 0.04% 1.54x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Location attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charitable Donors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charitable Donors audience is unicef.org.

Website Composition Index
unicef.org 1.48% 29.56x
un.org 2.46% 27.69x
emeraldinsight.com 1.13% 25.99x
greenpeace.org 1.10% 24.30x
indexmundi.com 2.23% 23.96x
fao.org 1.53% 23.90x
savethechildren.org 1.26% 23.73x
ukessays.com 1.22% 23.53x
oxfordhandbooks.com 1.01% 22.90x
oxfordscholarship.com 1.31% 22.70x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Web attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charitable Donors audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 1.94% 19.74x
International Development & Health 1.88% 18.89x
Philanthropy - Nonprofits 0.72% 15.15x
International Travel 0.76% 14.89x
Online Learning 0.12% 14.11x
Social & Demographic Trends 1.07% 13.88x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 2.49% 13.83x
University Press 5.05% 13.75x
Writing Tools & Citation 15.47% 13.48x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.55% 12.69x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Content Affinity attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charitable Donors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female