Dstillery Audiences

CHARITABLE DONORS

Audience Size: 1.5 Million Devices

Explore the Charitable Donors Audience

Below you'll find more information about the Charitable Donors audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Charitable Donors audience.

Dstillery Crafted Audiences

INTERESTS

The Charitable Donors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charitable Donors audience is United Nations Donors.

Interest Composition Index
United Nations Donors 31.81% 36.61x
Harvard University Fans 16.32% 33.01x
Ivy League College Researchers 12.34% 32.07x
Parents with Kids 26.58% 27.50x
Mature Parents 26.76% 26.79x
Immigration Resource Researchers 24.10% 25.30x
Immigration Policy Researchers 24.10% 25.30x
Online Grammar Tool Users 11.07% 24.39x
Working Parents 22.25% 23.70x
Documentary Film Fans 22.38% 23.69x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Interest attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charitable Donors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charitable Donors audience is American Apparel.

Location Composition Index
American Apparel 0.01% 1.99x
Talbots 0.02% 1.72x
White House Black Market 0.02% 1.43x
Aeropostale 0.02% 1.23x
H&M 0.01% 1.17x
Old Navy 0.02% 1.16x
Chicos 0.01% 1.12x
Urban Outfitters 0.02% 1.09x
Victoria's Secret 0.01% 1.08x
Express 0.02% 1.00x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Location attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charitable Donors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charitable Donors audience is unesco.org.

Website Composition Index
unesco.org 2.16% 52.26x
ohchr.org 3.36% 51.33x
un.org 6.62% 48.18x
unicef.org 7.60% 47.77x
skytales.org 5.07% 46.17x
watchmecraft.com 5.37% 44.03x
ilovemydogsomuch.tv 1.40% 43.10x
fao.org 1.82% 42.60x
vix.com 1.63% 35.82x
workingmother.com 4.57% 34.84x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Web attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charitable Donors audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 2.68% 43.56x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.12% 30.10x
Philanthropy - Nonprofits 0.11% 26.74x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.13% 26.27x
Canadian Universities 0.19% 25.02x
MBA Education 0.37% 24.82x
Science Education & Academia 0.16% 23.77x
New Parents 1.16% 23.27x
Canadian Healthcare 0.25% 22.63x
Quebec Job Seeker Cluster 0.09% 21.47x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Content Affinity attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charitable Donors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female