Dstillery Audiences

CHARITABLE DONORS

Audience Size: 3.9 Million Devices

Explore the Charitable Donors Audience

Below you'll find more information about the Charitable Donors audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Charitable Donors audience.

Dstillery Crafted Audiences

INTERESTS

The Charitable Donors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charitable Donors audience is Liberal Think Tank Readers.

Interest Composition Index
Liberal Think Tank Readers 36.77% 19.77x
Harvard University Fans 38.35% 19.75x
Womens Equality Advocates 40.71% 18.82x
Australia Trip Planners 31.29% 18.24x
Conservative Think Tank Readers 37.50% 17.94x
Yale University Fans 36.02% 17.73x
Occupy Movement Supporters 28.80% 17.47x
College Students 33.77% 16.87x
History Buffs 31.00% 16.76x
College Professors 32.96% 16.17x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Interest attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charitable Donors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charitable Donors audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.07x
Supreme 0.01% 1.71x
REI 0.03% 1.71x
Ann Taylor 0.03% 1.63x
Lorna Jane 0.01% 1.60x
Intermix 0.01% 1.58x
Urban Outfitters 0.06% 1.57x
The North Face 0.03% 1.57x
Saint Laurent Paris 0.01% 1.56x
LL Bean 0.01% 1.53x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Location attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charitable Donors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charitable Donors audience is unicef.org.

Website Composition Index
unicef.org 3.13% 67.98x
devex.com 2.01% 58.65x
un.org 4.08% 54.69x
socratic.org 1.45% 54.50x
e-ir.info 1.21% 52.71x
apastyle.org 4.31% 52.33x
aphapublications.org 1.88% 51.90x
tandfonline.com 1.91% 51.31x
doctorswithoutborders.org 1.01% 50.80x
pewinternet.org 1.38% 49.52x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Web attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charitable Donors audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 6.25% 27.92x
International Development & Health 4.87% 26.74x
Philanthropy - Nonprofits 2.26% 20.84x
International Travel 2.39% 19.53x
Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) 6.01% 19.28x
Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) 1.77% 18.62x
Social & Demographic Trends 5.20% 18.38x
University Press 11.84% 18.01x
Writing Tools & Citation 28.94% 16.48x
Online Learning 0.45% 15.89x
Composition Percentage: The overlap percentage between the Charitable Donors audience and the Content Affinity attribute.
Index: A comparison of the Charitable Donors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charitable Donors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male