Dstillery Audiences

CHARITABLE ORGANIZATION SUPPORTERS

Audience Size: 3.2 Million Devices

Explore the Charitable Organization Supporters Audience

Below you'll find more information about the Charitable Organization Supporters audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Charitable Organization Supporters audience.

Dstillery Crafted Audiences

INTERESTS

The Charitable Organization Supporters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charitable Organization Supporters audience is Charitable Organization Researchers.

Interest Composition Index
Charitable Organization Researchers 57.70% 29.71x
Eco-Conscious Consumers 43.58% 28.40x
Environmental Activists 54.04% 26.24x
Cholesterol Researchers 33.37% 25.15x
Voters 49.21% 24.71x
Democrats 41.94% 24.69x
Social Liberals 35.86% 24.06x
Liberal News Readers 27.21% 23.22x
Retired Budget Healthcare Shoppers 36.90% 22.24x
Travel Industry 36.38% 22.23x
Composition Percentage: The overlap percentage between the Charitable Organization Supporters audience and the Interest attribute.
Index: A comparison of the Charitable Organization Supporters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charitable Organization Supporters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charitable Organization Supporters audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.72x
REI 0.02% 1.44x
Urban Outfitters 0.04% 1.43x
Uniqlo 0.01% 1.36x
Madewell 0.01% 1.35x
Eddie Bauer 0.01% 1.31x
Kate Spade 0.02% 1.31x
Free People 0.01% 1.29x
Chicos 0.04% 1.26x
Talbots 0.03% 1.26x
Composition Percentage: The overlap percentage between the Charitable Organization Supporters audience and the Location attribute.
Index: A comparison of the Charitable Organization Supporters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charitable Organization Supporters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charitable Organization Supporters audience is charitywatch.org.

Website Composition Index
charitywatch.org 1.42% 79.90x
socialvelocity.net 0.13% 77.80x
earthjustice.org 1.12% 77.52x
elizabethwarren.com 1.14% 77.38x
give.org 3.12% 75.74x
npca.org 0.68% 69.56x
cityboxoffice.com 0.22% 69.48x
catholiccharities.org 0.16% 68.58x
emcf.org 0.11% 68.33x
nonprofitmarketingguide.com 0.18% 68.22x
Composition Percentage: The overlap percentage between the Charitable Organization Supporters audience and the Web attribute.
Index: A comparison of the Charitable Organization Supporters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charitable Organization Supporters audience is Liberal Views on Government, Finance, and Economy.

Content Affinity Composition Index
Liberal Views on Government, Finance, and Economy 8.36% 25.61x
Philanthropy - Nonprofits 2.89% 23.95x
Philanthropy - Charities & Fundraising 21.14% 20.74x
Feminism 2.19% 19.29x
Liberal Media - Political Activism 9.24% 18.74x
Bird Watching 2.68% 17.88x
Social & Demographic Trends 5.94% 17.77x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.31% 17.76x
Liberal Views on LGBTQ Rights and Pro-Choice 1.15% 17.75x
Aid Groups 3.79% 16.16x
Composition Percentage: The overlap percentage between the Charitable Organization Supporters audience and the Content Affinity attribute.
Index: A comparison of the Charitable Organization Supporters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charitable Organization Supporters audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999