Dstillery Audiences

CHARITABLE ORGANIZATION SUPPORTERS

Audience Size: 5.4 Million Devices

Explore the Charitable Organization Supporters Audience

Below you'll find more information about the Charitable Organization Supporters audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Charitable Organization Supporters audience.

Dstillery Crafted Audiences

INTERESTS

The Charitable Organization Supporters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charitable Organization Supporters audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 48.07% 30.87x
Eco-Conscious Consumers 46.85% 30.73x
Charitable Organization Researchers 55.63% 30.70x
Voters 48.64% 29.31x
Custom Home Lighting Shoppers 43.50% 29.11x
Home Custom Bedroom Decorators 43.51% 29.11x
Cholesterol Researchers 43.30% 27.68x
Environmental Activists 50.59% 27.19x
Social Liberals 42.80% 26.49x
Nashville Activity Researchers 39.01% 26.45x
Composition Percentage: The overlap percentage between the Charitable Organization Supporters audience and the Interest attribute.
Index: A comparison of the Charitable Organization Supporters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charitable Organization Supporters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charitable Organization Supporters audience is REI.

Location Composition Index
REI 0.02% 1.83x
Patagonia 0.01% 1.66x
Columbia 0.01% 1.51x
Urban Outfitters 0.04% 1.48x
Bonobos 0.01% 1.44x
Talbots 0.04% 1.34x
Lululemon 0.04% 1.32x
American Apparel 0.03% 1.31x
Brooks Brothers 0.03% 1.31x
Madewell 0.03% 1.29x
Composition Percentage: The overlap percentage between the Charitable Organization Supporters audience and the Location attribute.
Index: A comparison of the Charitable Organization Supporters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charitable Organization Supporters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charitable Organization Supporters audience is give.org.

Website Composition Index
give.org 1.07% 34.95x
pewresearch.org 1.20% 32.51x
shareblue.com 1.33% 31.54x
weeklystandard.com 2.41% 29.29x
signforgood.com 1.18% 27.58x
philanthropy.com 1.68% 27.39x
sierraclub.org 5.59% 26.25x
charitynavigator.org 10.41% 26.18x
simonandschuster.com 1.49% 26.16x
alltrails.com 3.58% 26.14x
Composition Percentage: The overlap percentage between the Charitable Organization Supporters audience and the Web attribute.
Index: A comparison of the Charitable Organization Supporters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charitable Organization Supporters audience is Liberal Views on Government, Finance, and Economy.

Content Affinity Composition Index
Liberal Views on Government, Finance, and Economy 4.44% 21.93x
Philanthropy - Nonprofits 1.07% 21.56x
Environmentally Friendly Cars 0.07% 20.05x
Philanthropy - Charities & Fundraising 11.06% 19.95x
Bird Watching 1.28% 18.35x
Feminism 1.06% 17.87x
Liberal Media - Political Activism 5.34% 17.44x
Social & Demographic Trends 1.48% 17.16x
Liberal Views on LGBTQ Rights and Pro-Choice 0.55% 16.38x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 3.09% 16.07x
Composition Percentage: The overlap percentage between the Charitable Organization Supporters audience and the Content Affinity attribute.
Index: A comparison of the Charitable Organization Supporters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charitable Organization Supporters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male