Explore the Charitable Organization Supporters Audience
Below you'll find more information about the Charitable Organization Supporters audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Charitable Organization Supporters audience.
INTERESTS
The Charitable Organization Supporters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charitable Organization Supporters audience is Nature and Outdoors Book Readers.
| Interest | Composition | Index |
| Nature and Outdoors Book Readers | 40.75% | 37.42x |
| Ivy League College Researchers | 37.28% | 36.81x |
| Eco-Conscious Consumers | 36.54% | 36.20x |
| Online Grammar Tool Users | 37.92% | 36.04x |
| Voters | 37.75% | 34.17x |
| Custom Home Lighting Shoppers | 30.48% | 33.89x |
| Home Custom Bedroom Decorators | 30.48% | 33.89x |
| Cholesterol Researchers | 32.01% | 33.55x |
| Liberal Think Tank Readers | 38.65% | 33.44x |
| Charitable Organization Researchers | 43.12% | 32.75x |
Composition Percentage:
The overlap percentage between the Charitable Organization Supporters audience and the Interest attribute.
Index: A comparison of the Charitable Organization Supporters audience to the internet population.
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APPAREL RETAILERS
The Charitable Organization Supporters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Charitable Organization Supporters audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.21x |
| Mens Wearhouse | 0.01% | 1.16x |
| Carhartt | 0.11% | 1.07x |
| Buckle | 0.01% | 1.07x |
| Express | 0.01% | 1.04x |
| Maurices | 0.01% | 0.95x |
| Journeys | 0.01% | 0.86x |
| Victoria's Secret | 0.01% | 0.80x |
Composition Percentage:
The overlap percentage between the Charitable Organization Supporters audience and the Location attribute.
Index: A comparison of the Charitable Organization Supporters audience to the internet population.
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WEBSITES
The Charitable Organization Supporters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Charitable Organization Supporters audience is charitynavigator.org.
| Website | Composition | Index |
| charitynavigator.org | 3.05% | 59.88x |
| sierraclub.org | 1.76% | 58.09x |
| guidestar.org | 3.30% | 52.93x |
| factcheck.org | 2.83% | 46.48x |
| votesmart.org | 1.45% | 45.03x |
| wildflower.org | 1.16% | 43.92x |
| splcenter.org | 2.30% | 43.67x |
| news.nationalgeographic.com | 1.16% | 40.38x |
| landmarktheatres.com | 1.27% | 39.52x |
| traillink.com | 1.26% | 38.62x |
Composition Percentage:
The overlap percentage between the Charitable Organization Supporters audience and the Web attribute.
Index: A comparison of the Charitable Organization Supporters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charitable Organization Supporters audience is Philanthropy - Charities & Fundraising.
| Content Affinity | Composition | Index |
| Philanthropy - Charities & Fundraising | 2.74% | 28.76x |
| Social & Demographic Trends | 0.16% | 27.10x |
| Nature & Wildlife | 2.02% | 25.17x |
| Philanthropy - Nonprofits | 0.36% | 24.48x |
| University Press | 1.03% | 22.12x |
| Writing & Publishing | 1.00% | 22.05x |
| Bird Watching | 0.36% | 21.90x |
| Clean Energy | 0.60% | 21.50x |
| National Parks | 0.73% | 21.23x |
| San Francisco Tourism | 0.16% | 20.80x |
Composition Percentage:
The overlap percentage between the Charitable Organization Supporters audience and the Content Affinity attribute.
Index: A comparison of the Charitable Organization Supporters audience to the internet population.
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DEMOGRAPHICS
The Charitable Organization Supporters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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