Dstillery Audiences

CHELSEA FANS

Audience Size: 5.1 Million Devices

Explore the Chelsea Fans Audience

Below you'll find more information about the Chelsea Fans audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Chelsea Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Chelsea Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chelsea Fans audience is Soccer Fans.

Interest Composition Index
Soccer Fans 20.50% 9.99x
Italian Mens National Soccer Team Fans 15.39% 9.27x
Arsenal Fans 16.14% 9.24x
FC Barcelona Fans 15.26% 8.52x
United Arab Emirates Trip Planners 17.87% 7.89x
Manchester United Fans 14.45% 7.75x
World Cup Apparel Shoppers 14.15% 7.66x
Portugal Trip Planners 14.78% 7.15x
F1 Racing Enthusiasts 11.67% 6.92x
World Cup Enthusiasts 14.67% 6.59x
Composition Percentage: The overlap percentage between the Chelsea Fans audience and the Interest attribute.
Index: A comparison of the Chelsea Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chelsea Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chelsea Fans audience is American Apparel.

Location Composition Index
American Apparel 0.03% 1.97x
Club Monaco 0.01% 1.91x
Ann Taylor 0.02% 1.85x
Armani 0.03% 1.82x
Urban Outfitters 0.05% 1.77x
Lululemon 0.05% 1.67x
Bonobos 0.01% 1.66x
Patagonia 0.01% 1.66x
Ralph Lauren 0.02% 1.66x
Hugo Boss 0.03% 1.64x
Composition Percentage: The overlap percentage between the Chelsea Fans audience and the Location attribute.
Index: A comparison of the Chelsea Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chelsea Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chelsea Fans audience is worldsoccershop.com.

Website Composition Index
worldsoccershop.com 1.10% 28.50x
football365.com 1.63% 22.70x
transfermarkt.com 1.07% 21.57x
teamtalk.com 1.48% 20.57x
caughtoffside.com 1.29% 20.19x
fourfourtwo.com 1.37% 19.59x
transfermarkt.us 1.27% 18.89x
futhead.com 1.27% 18.79x
livesoccertv.com 2.63% 18.46x
goal.com 6.92% 14.74x
Composition Percentage: The overlap percentage between the Chelsea Fans audience and the Web attribute.
Index: A comparison of the Chelsea Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chelsea Fans audience is Alternative Streaming Services.

Content Affinity Composition Index
Alternative Streaming Services 0.16% 11.87x
US Soccer 0.94% 7.71x
London Tourism 0.07% 7.40x
Italy Cluster 0.15% 6.96x
Russia Cluster 0.42% 6.68x
South Africa News Cluster 1.66% 6.50x
Local & Travel England - North Midlands 0.02% 5.19x
European Museums, Restaurants & Events 0.74% 5.10x
Institutional Investing 0.57% 5.08x
Local & Travel England - Northern England 0.06% 5.04x
Composition Percentage: The overlap percentage between the Chelsea Fans audience and the Content Affinity attribute.
Index: A comparison of the Chelsea Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chelsea Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male