Dstillery Audiences

CHESS ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Chess Enthusiasts Audience

Below you'll find more information about the Chess Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Chess Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Chess Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chess Enthusiasts audience is Occupy Movement Supporters.

Interest Composition Index
Occupy Movement Supporters 29.71% 17.33x
Audio Book Listeners 25.64% 16.24x
History Buffs 24.29% 16.23x
Movie and Game Review Readers 22.11% 16.02x
Documentary Film Fans 25.35% 15.94x
Executive and C-Suite 24.89% 15.66x
Readers of Japanese Content 24.14% 15.55x
Tech News Enthusiasts 22.88% 15.28x
IT Decision Makers 22.87% 15.08x
Men's Clothing Shoppers 23.07% 14.92x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Interest attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chess Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chess Enthusiasts audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.63x
American Apparel 0.04% 1.58x
Joe's Jeans 0.00% 1.45x
Talbots 0.05% 1.42x
Kate Spade 0.02% 1.40x
Uniqlo 0.01% 1.37x
Ralph Lauren 0.01% 1.36x
Lorna Jane 0.01% 1.35x
Hollister 0.01% 1.32x
Eddie Bauer 0.01% 1.30x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Location attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chess Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chess Enthusiasts audience is chessset.com.

Website Composition Index
chessset.com 0.19% 111.10x
grandchesstour.org 0.29% 107.43x
ratings.fide.com 1.45% 104.24x
chessusa.com 0.44% 68.36x
lolnexus.com 0.25% 65.30x
chesshouse.com 0.54% 65.15x
rubigame.com 0.11% 64.79x
enworld.org 0.21% 59.57x
smo333.com 0.21% 59.16x
itzgeek.com 0.14% 58.98x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Web attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chess Enthusiasts audience is Assorted Topics #11249 (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.16% 19.52x
Parenting & Nutrition 0.23% 15.85x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.42% 15.05x
Home Décor, Furniture, & Decorating 0.09% 14.74x
Alternative Streaming Services 0.72% 12.23x
Local & Travel England - East Midlands 0.18% 11.96x
Concert Posters 1.17% 11.94x
Assorted Topics #11678 (College Sports, Anime, Business, Social Media, Food) 1.85% 11.58x
Handyman Tools 0.05% 11.48x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.22% 11.36x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chess Enthusiasts audience resonates most for the following age and income brackets.
Age
55-64
Income
$100,000-$149,999