Dstillery Audiences

CHESS ENTHUSIASTS

Audience Size: 1.8 Million Devices

Explore the Chess Enthusiasts Audience

Below you'll find more information about the Chess Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Chess Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Chess Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chess Enthusiasts audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 13.39% 22.68x
Online Grammar Tool Users 14.74% 22.57x
Executive Travelers 11.97% 21.84x
Executive and C-Suite 12.19% 21.32x
History Buffs 21.18% 20.49x
Immigration Resource Researchers 24.09% 19.99x
Immigration Policy Researchers 24.09% 19.99x
Finance Continuing Education Researchers 18.02% 19.92x
Movie and Game Review Readers 17.56% 19.63x
Marines 17.39% 19.46x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Interest attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chess Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chess Enthusiasts audience is American Apparel.

Location Composition Index
American Apparel 0.01% 2.72x
Jos A. Bank Clothiers 0.01% 1.67x
J. Crew 0.01% 1.65x
LOFT 0.02% 1.61x
Talbots 0.01% 1.54x
Dressbarn 0.01% 1.49x
American Eagle Outfitters 0.02% 1.47x
Gap 0.02% 1.40x
Mens Wearhouse 0.02% 1.40x
Chicos 0.02% 1.36x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Location attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chess Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chess Enthusiasts audience is humanbenchmark.com.

Website Composition Index
humanbenchmark.com 1.83% 29.24x
chess.com 17.37% 28.79x
cardgamebase.com 1.62% 26.66x
slader.com 1.51% 26.47x
civfanatics.com 1.40% 25.00x
draftsim.com 2.75% 24.65x
gatherer.wizards.com 1.19% 24.45x
gamepedia.com 7.36% 23.38x
leagueofgraphs.com 1.87% 23.32x
streamable.com 2.77% 22.70x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Web attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chess Enthusiasts audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 0.05% 19.76x
Roleplay & Fantasy Games 0.04% 13.20x
Online Mini Game Players 1.43% 13.00x
Music Education 0.27% 12.66x
Online Arcade Games 2.99% 12.65x
Cuba & Mexico Media 0.04% 12.63x
Visa & Immigration 0.26% 12.47x
Alternative Streaming Services 0.05% 12.45x
MBA Education 0.26% 12.12x
RPG Games 0.70% 11.54x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chess Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male