Dstillery Audiences

CHESS ENTHUSIASTS

Audience Size: 1.8 Million Devices

Explore the Chess Enthusiasts Audience

Below you'll find more information about the Chess Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Chess Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Chess Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chess Enthusiasts audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 8.50% 28.72x
Online Grammar Tool Users 11.38% 27.27x
History Buffs 17.56% 25.70x
Executive Travelers 9.05% 24.87x
Marines 14.04% 24.04x
Immigration Resource Researchers 20.34% 23.39x
Immigration Policy Researchers 20.34% 23.39x
Men's Clothing Shoppers 8.54% 22.81x
Executive and C-Suite 13.13% 22.69x
iPhone Users 18.42% 22.22x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Interest attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chess Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chess Enthusiasts audience is Zumiez.

Location Composition Index
Zumiez 0.03% 1.40x
Lululemon 0.01% 1.33x
H&M 0.02% 1.26x
Chicos 0.02% 1.25x
Dressbarn 0.01% 1.24x
Mens Wearhouse 0.01% 1.22x
J. Crew 0.01% 1.08x
Aeropostale 0.02% 1.07x
Urban Outfitters 0.02% 1.05x
Old Navy 0.02% 1.05x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Location attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chess Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chess Enthusiasts audience is chessdom.com.

Website Composition Index
chessdom.com 2.66% 82.69x
cardgamebase.com 1.46% 36.12x
civfanatics.com 1.32% 31.30x
gamepedia.com 4.68% 30.49x
gatherer.wizards.com 1.24% 30.42x
formula1.com 2.00% 30.42x
chess.com 17.77% 29.61x
streamable.com 1.57% 28.91x
leagueofgraphs.com 1.91% 28.83x
humanbenchmark.com 1.43% 28.02x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Web attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chess Enthusiasts audience is Online Arcade Games.

Content Affinity Composition Index
Online Arcade Games 2.32% 14.40x
Foreign Language Education 0.15% 13.39x
International Travel 0.51% 12.99x
Online Mini Game Players 1.31% 12.76x
Music Education 0.18% 12.32x
RPG Games 0.53% 12.17x
Science Education & Academia 0.08% 12.02x
Action Sports 0.12% 11.79x
Tennis, Golf & Boxing 0.78% 11.20x
Historical Information - Museums & Libraries 0.43% 11.01x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chess Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male