Dstillery Audiences

CHESS ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Chess Enthusiasts Audience

Below you'll find more information about the Chess Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Chess Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Chess Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chess Enthusiasts audience is Occupy Movement Supporters.

Interest Composition Index
Occupy Movement Supporters 30.71% 32.37x
History Buffs 30.66% 32.09x
Meme Users 3.29% 30.94x
Audio Book Listeners 26.16% 29.74x
Classical Music Enthusiasts 26.73% 29.29x
Documentary Film Fans 24.44% 28.82x
Executive and C-Suite 25.05% 28.70x
Yale University Fans 27.66% 28.38x
Laptop Researchers 26.53% 28.20x
Camera Review Readers 23.94% 27.87x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Interest attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chess Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chess Enthusiasts audience is Everlane.

Location Composition Index
Everlane 0.01% 2.21x
Supreme 0.02% 1.76x
Intermix 0.01% 1.59x
American Apparel 0.06% 1.59x
Bonobos 0.09% 1.58x
LL Bean 0.01% 1.54x
Saint Laurent Paris 0.01% 1.48x
Patagonia 0.02% 1.47x
Zara 0.04% 1.44x
REI 0.02% 1.44x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Location attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chess Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chess Enthusiasts audience is ratings.fide.com.

Website Composition Index
ratings.fide.com 1.89% 78.60x
chess.com 4.46% 45.59x
intmath.com 1.10% 34.82x
comicbookresources.com 1.39% 33.69x
poetryfoundation.org 1.12% 32.93x
smashboards.com 1.37% 32.05x
riftherald.com 1.71% 31.65x
upswingpoker.com 1.05% 31.32x
mope.io 1.17% 31.10x
tetris.com 3.14% 30.57x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Web attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chess Enthusiasts audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.06% 28.47x
Parenting & Nutrition 0.09% 22.26x
Assorted Topics (Cooking, Games, Viral Media) 0.24% 21.68x
Concert Posters 0.97% 19.52x
Online Mini Game Players 2.43% 19.04x
Alternative Streaming Services 0.40% 18.64x
Content Streamers & Downloaders 0.12% 18.17x
Discount Books 1.05% 17.36x
Home Décor, Furniture, & Decorating 0.04% 17.10x
Online Arcade Games 8.08% 16.93x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chess Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male