Dstillery Audiences

CHESS ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Chess Enthusiasts Audience

Below you'll find more information about the Chess Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Chess Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Chess Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chess Enthusiasts audience is Occupy Movement Supporters.

Interest Composition Index
Occupy Movement Supporters 30.12% 17.76x
Executive and C-Suite 24.45% 16.58x
Audio Book Listeners 26.42% 16.47x
History Buffs 30.79% 16.00x
Movie and Game Review Readers 21.49% 15.89x
Documentary Film Fans 25.54% 15.88x
Readers of Japanese Content 23.82% 15.81x
IT Decision Makers 23.24% 15.54x
Tech News Enthusiasts 21.90% 15.54x
Men's Clothing Shoppers 22.13% 15.46x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Interest attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chess Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chess Enthusiasts audience is Supreme.

Location Composition Index
Supreme 0.01% 1.85x
Uniqlo 0.02% 1.54x
Urban Outfitters 0.06% 1.50x
The North Face 0.03% 1.48x
Intermix 0.01% 1.43x
REI 0.02% 1.40x
Madewell 0.02% 1.40x
Lorna Jane 0.01% 1.39x
Ann Taylor 0.02% 1.37x
Patagonia 0.01% 1.30x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Location attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chess Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chess Enthusiasts audience is ratings.fide.com.

Website Composition Index
ratings.fide.com 1.77% 99.58x
scotch.io 1.06% 50.56x
tutorialspoint.com 1.12% 45.18x
chess.com 4.26% 45.01x
civfanatics.com 1.10% 39.22x
poetryfoundation.org 1.92% 38.82x
liquipedia.net 1.18% 38.22x
learnpython.org 1.38% 37.66x
riftherald.com 1.28% 37.60x
pythonforbeginners.com 2.98% 37.14x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Web attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chess Enthusiasts audience is Assorted Topics #11249 (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.13% 20.03x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.38% 15.60x
Parenting & Nutrition 0.18% 15.51x
Home Décor, Furniture, & Decorating 0.08% 14.87x
Concert Posters 1.20% 13.19x
Alternative Streaming Services 0.63% 12.84x
Discount Books 1.38% 12.22x
Handyman Tools 0.04% 11.78x
Assorted Topics #11678 (College Sports, Anime, Business, Social Media, Food) 1.96% 11.64x
Public Policy Media 3.51% 11.40x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chess Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male