Dstillery Audiences

CHESS ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Chess Enthusiasts Audience

Below you'll find more information about the Chess Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Chess Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Chess Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chess Enthusiasts audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 30.10% 21.70x
History Buffs 31.18% 21.52x
Online Grammar Tool Users 27.62% 20.66x
Immigration Resource Researchers 29.79% 19.77x
Immigration Policy Researchers 29.79% 19.77x
Classical Music Enthusiasts 29.35% 19.76x
Finance Continuing Education Researchers 30.04% 19.75x
Audio Book Listeners 24.77% 19.49x
Yale University Fans 29.91% 19.42x
Executive Travelers 26.27% 19.19x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Interest attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chess Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chess Enthusiasts audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.67x
Chicos 0.01% 1.47x
Victoria's Secret 0.01% 1.30x
Mens Wearhouse 0.01% 1.18x
Carhartt 0.11% 0.92x
Maurices 0.01% 0.91x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Location attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chess Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chess Enthusiasts audience is symbolab.com.

Website Composition Index
symbolab.com 2.02% 34.09x
starcitygames.com 1.04% 31.73x
codementor.io 1.25% 29.47x
leagueoflegends.com 2.49% 28.44x
riftherald.com 1.34% 28.33x
kdnuggets.com 1.05% 27.81x
chess.com 4.94% 27.59x
trinket.io 1.18% 26.56x
forumserver.twoplustwo.com 1.77% 26.46x
discordbots.org 1.23% 26.45x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Web attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chess Enthusiasts audience is Alternative Streaming Services.

Content Affinity Composition Index
Alternative Streaming Services 0.14% 20.05x
Drawing & Animation 0.05% 17.04x
Online Mini Game Players 1.06% 16.32x
Concert Posters 0.22% 16.25x
Social & Demographic Trends 0.40% 15.08x
University Press 2.34% 14.96x
Audio Clips & Sound Effects 0.27% 14.92x
Electronic Document Assembly 0.14% 14.58x
Foreign Language Education 0.94% 14.21x
Online Arcade Games 4.67% 14.09x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chess Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male