Dstillery Audiences

CHESS ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Chess Enthusiasts Audience

Below you'll find more information about the Chess Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Chess Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Chess Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chess Enthusiasts audience is Executive Travelers.

Interest Composition Index
Executive Travelers 22.15% 23.08x
Online Grammar Tool Users 23.28% 22.91x
History Buffs 24.23% 22.55x
Immigration Policy Researchers 27.96% 22.19x
Immigration Resource Researchers 27.95% 22.19x
Men's Clothing Shoppers 20.73% 21.66x
Mens Business Clothes Shoppers 22.42% 21.43x
Finance Continuing Education Researchers 27.12% 21.22x
Laptop Researchers 26.98% 21.03x
Movie and Game Review Readers 21.40% 20.96x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Interest attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chess Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chess Enthusiasts audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 2.21x
Forever 21 0.02% 1.59x
H&M 0.02% 1.55x
Lululemon 0.01% 1.50x
Coach 0.01% 1.50x
Banana Republic 0.02% 1.33x
LOFT 0.02% 1.32x
Zumiez 0.02% 1.28x
Old Navy 0.04% 1.28x
Dressbarn 0.02% 1.24x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Location attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chess Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chess Enthusiasts audience is chess24.com.

Website Composition Index
chess24.com 1.09% 36.88x
realpython.com 1.75% 31.18x
tapology.com 1.11% 30.04x
metabomb.net 1.68% 29.27x
hearthpwn.com 1.16% 28.90x
chess.com 17.31% 27.46x
transfermarkt.us 1.27% 27.05x
civfanatics.com 1.55% 26.78x
leagueofgraphs.com 1.51% 25.83x
beginnersbook.com 1.27% 25.63x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Web attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chess Enthusiasts audience is Alternative Streaming Services.

Content Affinity Composition Index
Alternative Streaming Services 0.10% 17.84x
Music Education 0.39% 16.93x
Writing & Publishing 0.29% 15.51x
Online Media Converters 0.05% 15.22x
Institutional Investing 0.07% 14.94x
University Press 0.22% 14.83x
Law School Research Cluster 0.03% 14.78x
Robotics 0.03% 14.46x
Online Mini Game Players 0.53% 13.91x
RPG Games 0.76% 13.79x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chess Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male