Dstillery Audiences

CHESS ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Chess Enthusiasts Audience

Below you'll find more information about the Chess Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Chess Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Chess Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chess Enthusiasts audience is History Buffs.

Interest Composition Index
History Buffs 34.39% 26.20x
Laptop Researchers 32.04% 25.17x
Occupy Movement Supporters 31.73% 25.06x
Audio Book Listeners 30.51% 24.16x
Classical Music Enthusiasts 31.51% 23.47x
IT Decision Makers 29.76% 23.40x
Tutoring Resources Researchers 29.51% 23.27x
Executive and C-Suite 25.00% 23.06x
Computer Processor and Data Center Decision Makers 33.54% 23.04x
eBook Readers 29.69% 22.86x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Interest attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chess Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chess Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.20x
Armani 0.03% 1.70x
Bonobos 0.03% 1.68x
Urban Outfitters 0.05% 1.66x
Ralph Lauren 0.01% 1.59x
American Apparel 0.03% 1.55x
Uniqlo 0.02% 1.47x
Free People 0.02% 1.43x
Zara 0.02% 1.42x
LOFT 0.07% 1.41x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Location attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chess Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chess Enthusiasts audience is ratings.fide.com.

Website Composition Index
ratings.fide.com 1.18% 70.94x
tetris.com 1.66% 49.85x
dzone.com 1.42% 41.43x
chess.com 3.48% 41.09x
stattrek.com 1.01% 39.74x
roblox.com 1.82% 36.55x
ushistory.org 1.10% 33.75x
codeproject.com 1.12% 32.81x
riftherald.com 1.28% 32.17x
coolmath-games.com 1.59% 31.07x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Web attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chess Enthusiasts audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 27.87x
Parenting & Nutrition 0.05% 22.52x
Assorted Topics (Cooking, Games, Viral Media) 0.13% 18.79x
Concert Posters 0.51% 17.59x
Content Streamers & Downloaders 0.05% 16.84x
Cars, Travel & Food 0.34% 15.57x
Alternative Streaming Services 0.23% 14.76x
Online Mini Game Players 1.70% 14.57x
Home Décor, Furniture, & Decorating 0.01% 14.41x
Watches & Jewelry 0.01% 13.84x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chess Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male