Dstillery Audiences

CHESS ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Chess Enthusiasts Audience

Below you'll find more information about the Chess Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Chess Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Chess Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chess Enthusiasts audience is Occupy Movement Supporters.

Interest Composition Index
Occupy Movement Supporters 31.49% 29.36x
Audio Book Listeners 25.56% 28.04x
Documentary Film Fans 25.56% 26.83x
History Buffs 31.21% 26.56x
Executive and C-Suite 25.14% 26.33x
Classical Music Enthusiasts 28.02% 26.02x
Laptop Researchers 25.52% 26.02x
Yale University Fans 26.68% 25.53x
Tutoring Resources Researchers 26.95% 25.51x
Readers of Japanese Content 22.88% 25.15x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Interest attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chess Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chess Enthusiasts audience is Supreme.

Location Composition Index
Supreme 0.02% 2.01x
Calvin Klein 0.01% 1.90x
Club Monaco 0.01% 1.74x
American Apparel 0.05% 1.61x
Intermix 0.01% 1.60x
Free People 0.02% 1.54x
Bonobos 0.04% 1.52x
Ann Taylor 0.02% 1.49x
Madewell 0.03% 1.48x
Ralph Lauren 0.01% 1.43x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Location attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chess Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chess Enthusiasts audience is ratings.fide.com.

Website Composition Index
ratings.fide.com 1.95% 108.79x
chess.com 5.20% 56.94x
poetryfoundation.org 1.47% 47.21x
riftherald.com 1.56% 45.50x
reshish.com 1.04% 44.56x
leagueofgraphs.com 1.13% 44.09x
smashboards.com 1.43% 42.80x
intmath.com 1.50% 42.60x
y8.com 2.59% 40.35x
onlinevideoconverter.com 1.49% 39.26x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Web attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chess Enthusiasts audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.08% 27.30x
Parenting & Nutrition 0.10% 21.65x
Assorted Topics (Cooking, Games, Viral Media) 0.25% 20.56x
Concert Posters 0.95% 18.03x
Alternative Streaming Services 0.45% 17.98x
Content Streamers & Downloaders 0.13% 17.61x
Discount Books 1.15% 16.76x
Home Décor, Furniture, & Decorating 0.04% 16.66x
Handyman Tools 0.03% 16.54x
Online Mini Game Players 2.99% 15.93x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chess Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male