Explore the Chess Enthusiasts Audience
Below you'll find more information about the Chess Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Chess Enthusiasts audience.
INTERESTS
The Chess Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chess Enthusiasts audience is History Buffs.
| Interest | Composition | Index |
| History Buffs | 34.39% | 26.20x |
| Laptop Researchers | 32.04% | 25.17x |
| Occupy Movement Supporters | 31.73% | 25.06x |
| Audio Book Listeners | 30.51% | 24.16x |
| Classical Music Enthusiasts | 31.51% | 23.47x |
| IT Decision Makers | 29.76% | 23.40x |
| Tutoring Resources Researchers | 29.51% | 23.27x |
| Executive and C-Suite | 25.00% | 23.06x |
| Computer Processor and Data Center Decision Makers | 33.54% | 23.04x |
| eBook Readers | 29.69% | 22.86x |
Composition Percentage:
The overlap percentage between the Chess Enthusiasts audience and the Interest attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Chess Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chess Enthusiasts audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.20x |
| Armani | 0.03% | 1.70x |
| Bonobos | 0.03% | 1.68x |
| Urban Outfitters | 0.05% | 1.66x |
| Ralph Lauren | 0.01% | 1.59x |
| American Apparel | 0.03% | 1.55x |
| Uniqlo | 0.02% | 1.47x |
| Free People | 0.02% | 1.43x |
| Zara | 0.02% | 1.42x |
| LOFT | 0.07% | 1.41x |
Composition Percentage:
The overlap percentage between the Chess Enthusiasts audience and the Location attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
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WEBSITES
The Chess Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chess Enthusiasts audience is ratings.fide.com.
| Website | Composition | Index |
| ratings.fide.com | 1.18% | 70.94x |
| tetris.com | 1.66% | 49.85x |
| dzone.com | 1.42% | 41.43x |
| chess.com | 3.48% | 41.09x |
| stattrek.com | 1.01% | 39.74x |
| roblox.com | 1.82% | 36.55x |
| ushistory.org | 1.10% | 33.75x |
| codeproject.com | 1.12% | 32.81x |
| riftherald.com | 1.28% | 32.17x |
| coolmath-games.com | 1.59% | 31.07x |
Composition Percentage:
The overlap percentage between the Chess Enthusiasts audience and the Web attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chess Enthusiasts audience is Assorted Topics (Insurance, Travel, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 27.87x |
| Parenting & Nutrition | 0.05% | 22.52x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.13% | 18.79x |
| Concert Posters | 0.51% | 17.59x |
| Content Streamers & Downloaders | 0.05% | 16.84x |
| Cars, Travel & Food | 0.34% | 15.57x |
| Alternative Streaming Services | 0.23% | 14.76x |
| Online Mini Game Players | 1.70% | 14.57x |
| Home Décor, Furniture, & Decorating | 0.01% | 14.41x |
| Watches & Jewelry | 0.01% | 13.84x |
Composition Percentage:
The overlap percentage between the Chess Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Chess Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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