Dstillery Audiences

CHESS ENTHUSIASTS

Audience Size: 4.5 Million Devices

Explore the Chess Enthusiasts Audience

Below you'll find more information about the Chess Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Chess Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Chess Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chess Enthusiasts audience is History Buffs.

Interest Composition Index
History Buffs 35.52% 19.67x
Laptop Researchers 32.68% 19.66x
Occupy Movement Supporters 33.90% 18.78x
Classical Music Enthusiasts 32.42% 18.18x
Computer Processor and Data Center Decision Makers 33.14% 18.07x
IT Decision Makers 30.73% 17.76x
Audio Book Listeners 31.87% 17.75x
Camera Review Readers 28.27% 17.51x
GIS Users 32.15% 17.48x
eBook Readers 29.88% 17.40x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Interest attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chess Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chess Enthusiasts audience is American Apparel.

Location Composition Index
American Apparel 0.03% 1.64x
Uniqlo 0.02% 1.57x
Patagonia 0.01% 1.54x
Urban Outfitters 0.05% 1.53x
Ann Taylor 0.02% 1.52x
REI 0.02% 1.51x
Bonobos 0.01% 1.45x
Armani 0.03% 1.43x
Free People 0.03% 1.37x
Zara 0.03% 1.36x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Location attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chess Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chess Enthusiasts audience is chess.com.

Website Composition Index
chess.com 2.95% 30.26x
roblox.com 1.10% 26.82x
riftherald.com 1.21% 26.29x
symbolab.com 3.48% 25.00x
mkyong.com 1.26% 24.37x
forumserver.twoplustwo.com 1.39% 24.36x
starcitygames.com 1.36% 24.36x
leagueofgraphs.com 1.55% 24.12x
pythonforbeginners.com 2.09% 22.81x
derivative-calculator.net 2.25% 22.39x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Web attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chess Enthusiasts audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 21.03x
Parenting & Nutrition 0.03% 18.02x
Assorted Topics (Cooking, Games, Viral Media) 0.09% 16.01x
Content Streamers & Downloaders 0.03% 14.62x
Concert Posters 0.49% 14.38x
Online Mini Game Players 1.47% 14.33x
Cars, Travel & Food 0.23% 13.23x
Alternative Streaming Services 0.19% 12.66x
Online Arcade Games 5.45% 11.82x
Robotics 0.89% 11.68x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chess Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male