Dstillery Audiences

CHESS ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Chess Enthusiasts Audience

Below you'll find more information about the Chess Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Chess Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Chess Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chess Enthusiasts audience is Occupy Movement Supporters.

Interest Composition Index
Occupy Movement Supporters 31.18% 18.58x
Audio Book Listeners 26.24% 17.52x
Documentary Film Fans 25.73% 17.17x
Executive and C-Suite 25.20% 16.70x
History Buffs 31.13% 16.50x
Readers of Japanese Content 23.56% 16.48x
Laptop Researchers 26.55% 16.22x
Movie and Game Review Readers 22.11% 16.08x
IT Decision Makers 24.24% 16.08x
Classical Music Enthusiasts 28.53% 15.84x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Interest attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chess Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chess Enthusiasts audience is Supreme.

Location Composition Index
Supreme 0.02% 2.03x
Everlane 0.01% 1.71x
Patagonia 0.03% 1.58x
Armani 0.04% 1.55x
Uniqlo 0.02% 1.50x
Saint Laurent Paris 0.01% 1.50x
The North Face 0.04% 1.49x
Intermix 0.01% 1.47x
American Apparel 0.05% 1.47x
Calvin Klein 0.01% 1.46x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Location attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chess Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chess Enthusiasts audience is ratings.fide.com.

Website Composition Index
ratings.fide.com 1.64% 93.53x
chess.com 4.17% 48.90x
poetryfoundation.org 1.52% 39.95x
comicbookresources.com 1.73% 38.54x
civfanatics.com 1.18% 37.00x
forumserver.twoplustwo.com 1.05% 36.82x
riftherald.com 1.31% 36.70x
smashboards.com 1.31% 36.65x
learnpython.org 1.44% 34.86x
pythonforbeginners.com 3.15% 34.45x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Web attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chess Enthusiasts audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.10% 22.30x
Parenting & Nutrition 0.13% 17.26x
Assorted Topics (Cooking, Games, Viral Media) 0.29% 17.20x
Concert Posters 1.04% 14.76x
Home Décor, Furniture, & Decorating 0.06% 14.56x
Alternative Streaming Services 0.50% 14.11x
Discount Books 1.24% 13.66x
Handyman Tools 0.04% 13.61x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 2.01% 13.23x
Content Streamers & Downloaders 0.16% 12.67x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chess Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male