Dstillery Audiences

CHESS ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Chess Enthusiasts Audience

Below you'll find more information about the Chess Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Chess Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Chess Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chess Enthusiasts audience is History Buffs.

Interest Composition Index
History Buffs 33.85% 23.88x
Occupy Movement Supporters 33.44% 22.84x
Laptop Researchers 31.64% 22.12x
Classical Music Enthusiasts 31.44% 21.70x
Audio Book Listeners 30.64% 21.50x
Computer Processor and Data Center Decision Makers 32.55% 21.07x
Executive and C-Suite 27.67% 20.98x
Yale University Fans 31.10% 20.97x
IT Decision Makers 29.98% 20.94x
Camera Review Readers 27.74% 20.75x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Interest attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chess Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chess Enthusiasts audience is Everlane.

Location Composition Index
Everlane 0.01% 2.41x
Bonobos 0.14% 1.88x
Supreme 0.01% 1.83x
Topshop 0.03% 1.55x
Zara 0.03% 1.48x
Jos A. Bank Clothiers 0.36% 1.45x
Uniqlo 0.02% 1.38x
Mens Wearhouse 0.57% 1.33x
White House Black Market 0.39% 1.32x
REI 0.02% 1.28x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Location attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chess Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chess Enthusiasts audience is ratings.fide.com.

Website Composition Index
ratings.fide.com 1.18% 61.59x
chess.com 3.03% 40.16x
tetris.com 1.95% 34.78x
riftherald.com 1.40% 31.68x
dzone.com 1.72% 30.45x
forumserver.twoplustwo.com 1.36% 29.67x
stattrek.com 1.20% 28.93x
civfanatics.com 1.36% 28.42x
pythonforbeginners.com 2.75% 28.19x
derivative-calculator.net 1.52% 27.61x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Web attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chess Enthusiasts audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 22.95x
Parenting & Nutrition 0.06% 18.46x
Assorted Topics (Cooking, Games, Viral Media) 0.17% 16.57x
Online Mini Game Players 1.69% 15.62x
Concert Posters 0.65% 15.00x
Content Streamers & Downloaders 0.07% 14.17x
Alternative Streaming Services 0.28% 14.06x
Cars, Travel & Food 0.45% 13.47x
Online Arcade Games 6.09% 13.19x
Discount Books 0.74% 12.65x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chess Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male