Dstillery Audiences

CHESS ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Chess Enthusiasts Audience

Below you'll find more information about the Chess Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Chess Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Chess Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chess Enthusiasts audience is Online Grammar Tool Users.

Interest Composition Index
Online Grammar Tool Users 17.84% 24.44x
Executive Travelers 16.55% 24.39x
Mens Business Clothes Shoppers 17.08% 23.62x
Immigration Resource Researchers 25.02% 22.60x
Immigration Policy Researchers 25.01% 22.59x
History Buffs 21.12% 22.57x
Finance Continuing Education Researchers 22.22% 22.38x
Men's Clothing Shoppers 16.54% 22.02x
Telemedicine Content Readers 11.65% 21.94x
Marines 19.49% 21.62x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Interest attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chess Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chess Enthusiasts audience is H&M.

Location Composition Index
H&M 0.02% 1.53x
J. Crew 0.02% 1.51x
LOFT 0.03% 1.48x
Coach 0.01% 1.47x
White House Black Market 0.03% 1.44x
Michael Kors 0.02% 1.37x
Banana Republic 0.03% 1.34x
Talbots 0.02% 1.32x
Lululemon 0.01% 1.28x
Forever 21 0.02% 1.25x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Location attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chess Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chess Enthusiasts audience is chess24.com.

Website Composition Index
chess24.com 1.29% 33.84x
chess.com 18.04% 30.04x
hearthpwn.com 1.06% 29.24x
civfanatics.com 1.42% 26.85x
draftsim.com 2.23% 26.37x
cardgamebase.com 1.43% 26.25x
rotoworld.com 1.74% 25.65x
lineups.com 1.12% 25.44x
leagueofgraphs.com 1.60% 24.50x
twitchtracker.com 1.11% 24.20x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Web attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chess Enthusiasts audience is Alternative Streaming Services.

Content Affinity Composition Index
Alternative Streaming Services 0.08% 18.80x
Discount Books 0.04% 12.94x
Music Education 0.21% 12.73x
Oil & Energy 0.06% 12.67x
Online Mini Game Players 0.82% 12.50x
Foreign Language Education 0.13% 12.36x
Tennis, Golf & Boxing 0.81% 12.23x
Online Arcade Games 2.54% 11.97x
MBA Education 0.28% 11.70x
Jokes & Riddles 0.04% 11.62x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chess Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male