Dstillery Audiences

CHESS ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the Chess Enthusiasts Audience

Below you'll find more information about the Chess Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Chess Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Chess Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chess Enthusiasts audience is History Buffs.

Interest Composition Index
History Buffs 32.50% 21.56x
Laptop Researchers 31.88% 21.43x
Occupy Movement Supporters 31.17% 20.86x
Online Grammar Tool Users 29.71% 20.27x
Finance Continuing Education Researchers 31.68% 19.91x
Classical Music Enthusiasts 30.62% 19.71x
Audio Book Listeners 27.69% 19.71x
Computer Processor and Data Center Decision Makers 32.81% 19.37x
Immigration Resource Researchers 29.99% 19.32x
Immigration Policy Researchers 29.99% 19.32x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Interest attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chess Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chess Enthusiasts audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.28x
Mens Wearhouse 0.01% 1.09x
Victoria's Secret 0.01% 1.04x
Carhartt 0.10% 1.03x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Location attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chess Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chess Enthusiasts audience is mkyong.com.

Website Composition Index
mkyong.com 1.08% 30.34x
symbolab.com 2.97% 29.61x
chess.com 3.60% 28.19x
riftherald.com 1.23% 27.50x
starcitygames.com 1.29% 27.46x
forumserver.twoplustwo.com 1.58% 24.93x
codementor.io 1.75% 24.80x
hearthpwn.com 2.17% 24.49x
hearthstonetopdecks.com 1.83% 23.89x
leagueofgraphs.com 1.71% 23.79x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Web attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chess Enthusiasts audience is Alternative Streaming Services.

Content Affinity Composition Index
Alternative Streaming Services 0.18% 18.87x
Online Mini Game Players 1.38% 17.44x
Concert Posters 0.30% 15.59x
Online Arcade Games 5.42% 14.35x
Robotics 0.65% 14.00x
Drawing & Animation 0.07% 13.99x
Social & Demographic Trends 0.61% 13.94x
Foreign Language Education 1.04% 13.90x
University Press 3.22% 13.76x
Audio Clips & Sound Effects 0.34% 13.70x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chess Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male