Dstillery Audiences

CHESS ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Chess Enthusiasts Audience

Below you'll find more information about the Chess Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Chess Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Chess Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chess Enthusiasts audience is Parents of Teenagers Going to College.

Interest Composition Index
Parents of Teenagers Going to College 20.05% 24.84x
History Buffs 25.92% 24.58x
U.S. History Buffs 28.23% 23.86x
New Year Resolution Intender 4.20% 22.13x
Online Games Enthusiasts 47.68% 20.80x
Laptop Researchers 11.91% 20.79x
Game of Thrones Fans 29.20% 20.43x
Documentary Film Fans 22.29% 20.01x
Harvard University Fans 5.21% 19.90x
Emoji Researchers 17.83% 19.25x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Interest attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chess Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chess Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.01% 0.89x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Location attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chess Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chess Enthusiasts audience is kongregate.com.

Website Composition Index
kongregate.com 1.62% 39.18x
tetris.com 3.06% 32.65x
typeracer.com 2.56% 27.81x
seterra.com 1.18% 27.31x
humanbenchmark.com 2.05% 27.10x
gamepedia.com 1.19% 26.70x
derivative-calculator.net 2.44% 26.58x
mediafire.com 1.67% 26.46x
leagueofgraphs.com 1.76% 25.26x
pythonguides.com 1.06% 24.91x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Web attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chess Enthusiasts audience is Online Arcade Games.

Content Affinity Composition Index
Online Arcade Games 2.80% 16.88x
RPG Games 0.78% 15.92x
Online Mini Game Players 2.20% 13.48x
College Greek Life 0.07% 13.07x
MBA Education 0.15% 12.59x
Historical Information - Museums & Libraries 0.34% 11.62x
Minecraft Video Game Players 4.82% 11.27x
College Planning 0.82% 11.25x
Math Reference 4.36% 11.00x
Educational Publishing 6.07% 10.65x
Composition Percentage: The overlap percentage between the Chess Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Chess Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chess Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male