Dstillery Audiences

CHICAGO CUBS FANS

Audience Size: 2.5 Million Devices

Explore the Chicago Cubs Fans Audience

Below you'll find more information about the Chicago Cubs Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Chicago Cubs Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Cubs Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cubs Fans audience is Washington Nationals Fans.

Interest Composition Index
Washington Nationals Fans 40.55% 26.70x
MLB Fans 37.42% 26.02x
Chicago Blackhawks Fans 37.15% 25.51x
Milwaukee Brewers Fans 40.01% 25.22x
Chicago Bears Fans 33.38% 24.92x
St. Louis Cardinals Fans 37.80% 24.90x
Miami Marlins Fans 36.19% 22.89x
Atlanta Braves Fans 35.30% 22.61x
Arizona Diamondbacks Fans 34.27% 21.93x
Minnesota Twins Fans 34.10% 21.57x
Composition Percentage: The overlap percentage between the Chicago Cubs Fans audience and the Interest attribute.
Index: A comparison of the Chicago Cubs Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Cubs Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cubs Fans audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 1.99x
American Apparel 0.05% 1.94x
Joe's Jeans 0.01% 1.53x
Express 0.04% 1.47x
Free People 0.02% 1.44x
Saint Laurent Paris 0.01% 1.43x
Zara 0.04% 1.43x
Patagonia 0.01% 1.39x
Madewell 0.02% 1.38x
Lululemon 0.06% 1.38x
Composition Percentage: The overlap percentage between the Chicago Cubs Fans audience and the Location attribute.
Index: A comparison of the Chicago Cubs Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Cubs Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cubs Fans audience is chicagotribune.com.

Website Composition Index
chicagotribune.com 87.06% 17.73x
cbssports.com 71.09% 16.94x
sports.yahoo.com 51.28% 12.55x
marketwatch.com 41.05% 9.64x
tmz.com 46.65% 9.48x
money.cnn.com 59.27% 9.46x
wsj.com 42.97% 9.17x
latimes.com 55.91% 8.77x
vox.com 35.78% 8.48x
theatlantic.com 35.14% 8.05x
Composition Percentage: The overlap percentage between the Chicago Cubs Fans audience and the Web attribute.
Index: A comparison of the Chicago Cubs Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cubs Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.71% 22.21x
Illinois Education 2.42% 20.48x
Illinois 11.33% 17.74x
Sports Apparel 1.37% 16.72x
Chicago Cluster 27.42% 13.99x
Illinois News 11.90% 13.77x
Indiana Finance & Business Cluster 5.86% 10.52x
Fantasy Sports 16.85% 9.84x
Golf Travel & Gear 11.31% 9.19x
Tennis, Golf & Boxing 6.63% 9.05x
Composition Percentage: The overlap percentage between the Chicago Cubs Fans audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cubs Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Cubs Fans audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999