Explore the Chicago Cubs Fans Audience
Below you'll find more information about the Chicago Cubs Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Chicago Cubs Fans audience.
INTERESTS
The Chicago Cubs Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicago Cubs Fans audience is Washington Nationals Fans.
| Interest | Composition | Index |
| Washington Nationals Fans | 40.55% | 26.70x |
| MLB Fans | 37.42% | 26.02x |
| Chicago Blackhawks Fans | 37.15% | 25.51x |
| Milwaukee Brewers Fans | 40.01% | 25.22x |
| Chicago Bears Fans | 33.38% | 24.92x |
| St. Louis Cardinals Fans | 37.80% | 24.90x |
| Miami Marlins Fans | 36.19% | 22.89x |
| Atlanta Braves Fans | 35.30% | 22.61x |
| Arizona Diamondbacks Fans | 34.27% | 21.93x |
| Minnesota Twins Fans | 34.10% | 21.57x |
Composition Percentage:
The overlap percentage between the Chicago Cubs Fans audience and the Interest attribute.
Index: A comparison of the Chicago Cubs Fans audience to the internet population.
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APPAREL RETAILERS
The Chicago Cubs Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicago Cubs Fans audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.02% | 1.99x |
| American Apparel | 0.05% | 1.94x |
| Joe's Jeans | 0.01% | 1.53x |
| Express | 0.04% | 1.47x |
| Free People | 0.02% | 1.44x |
| Saint Laurent Paris | 0.01% | 1.43x |
| Zara | 0.04% | 1.43x |
| Patagonia | 0.01% | 1.39x |
| Madewell | 0.02% | 1.38x |
| Lululemon | 0.06% | 1.38x |
Composition Percentage:
The overlap percentage between the Chicago Cubs Fans audience and the Location attribute.
Index: A comparison of the Chicago Cubs Fans audience to the internet population.
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WEBSITES
The Chicago Cubs Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chicago Cubs Fans audience is chicagotribune.com.
| Website | Composition | Index |
| chicagotribune.com | 87.06% | 17.73x |
| cbssports.com | 71.09% | 16.94x |
| sports.yahoo.com | 51.28% | 12.55x |
| marketwatch.com | 41.05% | 9.64x |
| tmz.com | 46.65% | 9.48x |
| money.cnn.com | 59.27% | 9.46x |
| wsj.com | 42.97% | 9.17x |
| latimes.com | 55.91% | 8.77x |
| vox.com | 35.78% | 8.48x |
| theatlantic.com | 35.14% | 8.05x |
Composition Percentage:
The overlap percentage between the Chicago Cubs Fans audience and the Web attribute.
Index: A comparison of the Chicago Cubs Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicago Cubs Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.71% | 22.21x |
| Illinois Education | 2.42% | 20.48x |
| Illinois | 11.33% | 17.74x |
| Sports Apparel | 1.37% | 16.72x |
| Chicago Cluster | 27.42% | 13.99x |
| Illinois News | 11.90% | 13.77x |
| Indiana Finance & Business Cluster | 5.86% | 10.52x |
| Fantasy Sports | 16.85% | 9.84x |
| Golf Travel & Gear | 11.31% | 9.19x |
| Tennis, Golf & Boxing | 6.63% | 9.05x |
Composition Percentage:
The overlap percentage between the Chicago Cubs Fans audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cubs Fans audience to the internet population.
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DEMOGRAPHICS
The Chicago Cubs Fans audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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