Dstillery Audiences

CHICAGO TRIP PLANNERS

Audience Size: 3.8 Million Devices

Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Chicago Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Childrens Museum Visitors.

Interest Composition Index
Childrens Museum Visitors 33.94% 27.11x
Chicago Cubs Fans 24.00% 21.60x
Nashville Activity Researchers 23.17% 21.20x
Charitable Organization Researchers 28.80% 21.12x
Tutoring Resources Researchers 25.60% 20.96x
Mens Business Clothes Shoppers 22.87% 20.56x
Chicago Blackhawks Fans 22.12% 20.53x
EDM Festival Enthusiasts 32.24% 20.44x
Northwestern Wildcats Fans 23.75% 20.19x
Travel Researchers 27.49% 19.82x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is Bonobos.

Location Composition Index
Bonobos 0.18% 2.16x
Topshop 0.04% 1.88x
American Apparel 0.08% 1.85x
Hugo Boss 0.06% 1.79x
Jos A. Bank Clothiers 0.50% 1.58x
Armani 0.05% 1.58x
Brooks Brothers 0.06% 1.50x
Mens Wearhouse 0.76% 1.46x
Club Monaco 0.02% 1.46x
White House Black Market 0.46% 1.45x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is transitchicago.com.

Website Composition Index
transitchicago.com 2.07% 57.33x
cityofchicago.org 1.94% 56.00x
christkindlmarket.com 2.15% 55.56x
cso.org 1.35% 54.37x
lyricopera.org 1.18% 53.80x
jewelosco.com 3.88% 53.64x
broadwayinchicago.com 4.00% 53.08x
thelocaltourist.com 1.59% 52.50x
dreamtown.com 1.42% 49.75x
cookcountyil.gov 1.45% 49.26x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Illinois.

Content Affinity Composition Index
Illinois 14.12% 33.06x
Illinois Education 2.71% 32.43x
Washington D.C. Hotels 0.02% 20.56x
Chicago Cluster 45.71% 20.42x
Illinois College Sports 0.75% 19.40x
London Tourism 0.31% 13.98x
London Tourism & Events 0.35% 13.89x
Community Planning & Transportation 1.15% 13.58x
Home Décor, Furniture, & Decorating 0.03% 12.52x
Philanthropy - Nonprofits 1.01% 12.24x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male