Dstillery Audiences

CHICAGO TRIP PLANNERS

Audience Size: 3 Million Devices

Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Chicago Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Chicago Blackhawks Fans.

Interest Composition Index
Chicago Blackhawks Fans 26.54% 17.87x
Chicago Cubs Fans 23.95% 15.84x
Chicago Bears Fans 22.44% 15.43x
Charitable Organization Researchers 17.32% 12.91x
Childrens Museum Visitors 19.08% 12.82x
Northwestern Wildcats Fans 17.67% 12.62x
Detroit Trip Planners 16.73% 11.76x
Voters 13.29% 11.73x
Mens Business Clothes Shoppers 12.10% 11.64x
MLB Fans 14.03% 11.30x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.74x
Lululemon 0.01% 1.69x
Express 0.03% 1.53x
Gap 0.03% 1.52x
H&M 0.02% 1.49x
J. Crew 0.02% 1.47x
Banana Republic 0.02% 1.44x
Hollister 0.02% 1.38x
Mens Wearhouse 0.04% 1.36x
Coach 0.01% 1.35x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is cookcountyclerk.com.

Website Composition Index
cookcountyclerk.com 1.09% 55.53x
metrarail.com 1.24% 53.63x
broadwayinchicago.com 1.98% 41.20x
cookcountypublichealth.org 2.75% 40.33x
chicagobusiness.com 2.59% 40.13x
illinoisairteam.net 1.02% 37.42x
illinois.gov 2.38% 35.49x
101wkqx.com 1.24% 35.32x
cookcountyil.gov 4.31% 34.56x
wgnradio.com 4.16% 30.96x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Illinois.

Content Affinity Composition Index
Illinois 0.09% 31.61x
Chicago Cluster 33.34% 16.92x
Illinois College Sports 0.33% 13.55x
Cub & Girl Scouts 0.02% 12.70x
Illinois News 12.99% 11.49x
Institutional Investing 0.03% 9.90x
College Sports 0.23% 9.88x
Networking Marketing 0.02% 9.80x
Professional Audio Visual 0.02% 9.33x
Bathrooms & Plumbing 0.04% 8.71x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male