Dstillery Audiences

CHICAGO TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Chicago Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Chicago Blackhawks Fans.

Interest Composition Index
Chicago Blackhawks Fans 29.07% 19.17x
Chicago Cubs Fans 28.43% 18.72x
Charitable Organization Researchers 23.98% 17.43x
Childrens Museum Visitors 27.14% 17.29x
Chicago Bears Fans 24.65% 16.97x
Northwestern Wildcats Fans 23.24% 15.91x
Voters 18.05% 15.34x
Travel Researchers 20.98% 15.29x
Mens Business Clothes Shoppers 17.93% 15.12x
Tutoring Resources Researchers 20.95% 14.99x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.34x
LOFT 0.01% 1.30x
Carhartt 0.17% 1.30x
Buckle 0.01% 1.25x
Maurices 0.02% 1.23x
American Eagle Outfitters 0.01% 1.22x
Express 0.01% 1.18x
White House Black Market 0.01% 1.15x
Old Navy 0.01% 0.97x
Journeys 0.01% 0.96x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is metrarail.com.

Website Composition Index
metrarail.com 1.98% 50.91x
broadwayinchicago.com 1.35% 50.17x
portillos.com 1.94% 47.26x
8to18.com 1.20% 43.56x
wttw.com 1.73% 43.19x
chicagobusiness.com 6.28% 38.39x
mysuburbanlife.com 1.87% 36.77x
kcchronicle.com 2.78% 36.66x
wjol.com 1.07% 34.44x
theherald-news.com 2.81% 34.11x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Illinois.

Content Affinity Composition Index
Illinois 1.56% 28.82x
Illinois Education 0.30% 27.70x
Illinois College Sports 0.14% 17.89x
Chicago Cluster 33.20% 16.99x
College Sports 0.52% 14.23x
Social & Demographic Trends 0.12% 12.45x
Illinois News 15.19% 11.84x
Home Improvement Contractor 0.02% 11.83x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 11.09x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.12% 10.36x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male