Dstillery Audiences

CHICAGO TRIP PLANNERS

Audience Size: 2.5 Million Devices

Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Chicago Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Chicago Blackhawks Fans.

Interest Composition Index
Chicago Blackhawks Fans 21.58% 16.05x
Chicago Cubs Fans 19.36% 13.74x
Chicago Bears Fans 17.44% 13.01x
Childrens Museum Visitors 16.52% 11.14x
Northwestern Wildcats Fans 14.00% 10.66x
Detroit Trip Planners 12.53% 9.89x
Mens Business Clothes Shoppers 5.54% 9.73x
Voters 8.71% 9.64x
MLB Fans 12.51% 9.43x
Milwaukee Brewers Fans 13.49% 9.04x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is American Apparel.

Location Composition Index
American Apparel 0.01% 2.67x
Express 0.02% 1.58x
J. Crew 0.01% 1.56x
White House Black Market 0.02% 1.51x
LOFT 0.02% 1.47x
Aeropostale 0.02% 1.47x
Banana Republic 0.02% 1.47x
Jos A. Bank Clothiers 0.01% 1.46x
Forever 21 0.01% 1.43x
Maurices 0.05% 1.37x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is broadwayinchicago.com.

Website Composition Index
broadwayinchicago.com 3.88% 41.68x
cookcountyil.gov 1.19% 38.06x
101wkqx.com 1.88% 36.13x
cookcountypublichealth.org 1.13% 34.01x
fox32chicago.com 10.03% 30.16x
robertfeder.com 1.84% 28.26x
arlingtoncardinal.com 1.20% 27.56x
chicago.cbslocal.com 16.48% 27.00x
visitmilwaukee.org 1.29% 26.99x
wgnradio.com 3.04% 26.65x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 28.25% 17.29x
Illinois College Sports 0.43% 11.16x
Poland Cluster 0.69% 10.39x
Bulgaria Cluster 0.12% 10.20x
Health & Safety Compliance 0.02% 9.87x
Illinois News 10.55% 9.37x
Wisconsin Local Research Cluster 6.99% 7.90x
Wisconsin Universities 5.81% 7.07x
Indiana Finance & Business Cluster 4.19% 7.07x
Fire Fighting 0.05% 7.02x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male