Explore the Chicago Trip Planners Audience
Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Chicago Trip Planners audience.
INTERESTS
The Chicago Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicago Trip Planners audience is Chicago Cubs Fans.
| Interest | Composition | Index |
| Chicago Cubs Fans | 31.41% | 19.57x |
| Childrens Museum Visitors | 31.73% | 19.50x |
| Chicago Blackhawks Fans | 28.88% | 19.15x |
| Charitable Organization Researchers | 22.72% | 15.54x |
| Chicago Bears Fans | 23.93% | 15.23x |
| Northwestern Wildcats Fans | 23.76% | 15.08x |
| Mens Business Clothes Shoppers | 18.28% | 14.32x |
| Voters | 18.62% | 14.13x |
| Travel Researchers | 20.47% | 13.69x |
| Tutoring Resources Researchers | 19.73% | 13.45x |
Composition Percentage:
The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is Express.
| Location | Composition | Index |
| Express | 0.01% | 1.84x |
| Jos A. Bank Clothiers | 0.01% | 1.78x |
| Victoria's Secret | 0.02% | 1.68x |
| Buckle | 0.01% | 1.66x |
| White House Black Market | 0.01% | 1.57x |
| American Eagle Outfitters | 0.01% | 1.54x |
| Maurices | 0.02% | 1.38x |
| Carhartt | 0.20% | 1.29x |
| Journeys | 0.01% | 1.24x |
| Old Navy | 0.02% | 1.21x |
Composition Percentage:
The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
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WEBSITES
The Chicago Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chicago Trip Planners audience is pawschicago.org.
| Website | Composition | Index |
| pawschicago.org | 1.09% | 54.66x |
| christkindlmarket.com | 2.06% | 54.39x |
| lpzoo.org | 2.11% | 54.34x |
| unitedcenter.com | 1.26% | 53.01x |
| architecture.org | 1.10% | 52.60x |
| msichicago.org | 2.34% | 50.04x |
| illinoislottery.com | 1.27% | 49.93x |
| buona.com | 1.03% | 49.77x |
| choosechicago.com | 1.72% | 48.58x |
| do312.com | 1.56% | 48.05x |
Composition Percentage:
The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 4.73% | 35.00x |
| Illinois Education | 0.87% | 34.14x |
| Illinois College Sports | 0.26% | 18.74x |
| Chicago Cluster | 44.39% | 18.71x |
| College Sports | 0.97% | 14.31x |
| Illinois News | 19.62% | 12.27x |
| Community Planning & Transportation | 0.61% | 11.72x |
| Philanthropy - Nonprofits | 0.32% | 11.58x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.23% | 11.01x |
| London Tourism | 0.04% | 11.01x |
Composition Percentage:
The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Chicago Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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