Dstillery Audiences

CHICAGO TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Chicago Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Childrens Museum Visitors.

Interest Composition Index
Childrens Museum Visitors 38.53% 20.79x
Chicago Cubs Fans 21.38% 16.98x
Nashville Activity Researchers 24.60% 16.64x
Charitable Organization Researchers 27.79% 16.50x
Tutoring Resources Researchers 28.73% 15.72x
Chicago Blackhawks Fans 19.40% 15.32x
Travel Reward Points Enthusiasts 24.87% 15.21x
Mens Business Clothes Shoppers 26.73% 15.12x
Voters 24.30% 15.05x
Northwestern Wildcats Fans 22.21% 14.93x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is Zara.

Location Composition Index
Zara 0.08% 2.84x
Club Monaco 0.02% 2.56x
American Apparel 0.08% 2.14x
Express 0.06% 2.11x
Levi Strauss 0.03% 2.11x
Ralph Lauren 0.02% 2.03x
Hugo Boss 0.05% 1.95x
Kate Spade 0.03% 1.94x
Madewell 0.04% 1.92x
LOFT 0.10% 1.81x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is transitchicago.com.

Website Composition Index
transitchicago.com 4.14% 104.77x
cityofchicago.org 3.92% 102.19x
cookcountyassessor.com 1.59% 98.88x
chicagoshakes.com 1.41% 97.34x
thelocaltourist.com 1.79% 92.42x
christkindlmarket.com 3.82% 92.14x
dreamtown.com 1.49% 91.42x
lpzoo.org 5.19% 87.76x
pawschicago.org 3.13% 87.57x
architecture.org 3.07% 86.91x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Illinois.

Content Affinity Composition Index
Illinois 17.90% 33.41x
Illinois Education 3.41% 33.04x
Chicago Cluster 47.46% 22.43x
Washington D.C. Hotels 0.04% 19.86x
Illinois College Sports 0.90% 15.26x
London Tourism & Events 0.44% 15.26x
Community Planning & Transportation 1.29% 13.36x
London Tourism 0.52% 13.15x
Philanthropy - Nonprofits 1.29% 13.05x
Higher-End Fashion Brands 2.01% 12.27x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male