Explore the Chicago Trip Planners Audience
Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Chicago Trip Planners audience.
INTERESTS
The Chicago Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicago Trip Planners audience is Chicago Cubs Fans.
| Interest | Composition | Index |
| Chicago Cubs Fans | 34.05% | 27.44x |
| Chicago Blackhawks Fans | 31.29% | 25.69x |
| Los Angeles Trip Planners | 21.59% | 24.47x |
| Chicago Bears Fans | 27.80% | 22.86x |
| Breast Cancer Fund Raisers | 7.85% | 22.80x |
| Miami Trip Planners | 19.12% | 22.74x |
| Identity Theft Protection Researchers | 8.15% | 21.42x |
| Post COVID-19 Restaurant Reopening Researchers | 9.87% | 21.40x |
| Streaming Radio Listeners | 20.14% | 21.05x |
| Cholesterol Researchers | 4.31% | 20.84x |
Composition Percentage:
The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.02% | 1.72x |
| Mens Wearhouse | 0.02% | 1.51x |
| Maurices | 0.04% | 1.23x |
| Hollister | 0.01% | 1.20x |
| Dressbarn | 0.01% | 1.18x |
| Old Navy | 0.03% | 1.16x |
| Lululemon | 0.01% | 1.16x |
| Victoria's Secret | 0.02% | 1.11x |
| Talbots | 0.01% | 1.06x |
| Journeys | 0.03% | 1.04x |
Composition Percentage:
The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
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WEBSITES
The Chicago Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chicago Trip Planners audience is cookcountyil.gov.
| Website | Composition | Index |
| cookcountyil.gov | 1.36% | 86.18x |
| robertfeder.com | 2.95% | 84.42x |
| illinois.gov | 1.17% | 83.37x |
| cookcountypublichealth.org | 1.53% | 79.23x |
| wjol.com | 1.87% | 69.83x |
| 8to18.com | 1.94% | 67.62x |
| illinoisairteam.net | 1.76% | 67.35x |
| arlingtoncardinal.com | 2.57% | 62.91x |
| lakemchenryscanner.com | 9.65% | 62.45x |
| visitlakecounty.org | 1.12% | 61.61x |
Composition Percentage:
The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Chicago Cluster.
| Content Affinity | Composition | Index |
| Chicago Cluster | 42.87% | 32.90x |
| Illinois News | 17.45% | 18.56x |
| Illinois College Sports | 0.61% | 17.83x |
| College Sports | 0.19% | 12.44x |
| Liberal Media - Political Activism | 1.53% | 11.40x |
| Fox News Content Consumers | 5.74% | 11.29x |
| Feminism | 0.12% | 11.24x |
| Bulgaria Cluster | 0.08% | 10.58x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.37% | 10.46x |
| Local & Travel England - North Midlands | 0.09% | 9.82x |
Composition Percentage:
The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Chicago Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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