Dstillery Audiences

CHICAGO TRIP PLANNERS

Audience Size: 3.3 Million Devices

Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Chicago Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Chicago Blackhawks Fans.

Interest Composition Index
Chicago Blackhawks Fans 26.75% 16.66x
Chicago Cubs Fans 24.11% 15.17x
Chicago Bears Fans 21.76% 14.55x
Charitable Organization Researchers 18.22% 12.80x
Childrens Museum Visitors 20.66% 12.61x
Northwestern Wildcats Fans 18.48% 11.97x
Voters 14.47% 11.57x
Detroit Trip Planners 17.53% 11.35x
Mens Business Clothes Shoppers 12.92% 11.20x
Online Directory Searchers 15.03% 11.19x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is Express.

Location Composition Index
Express 0.02% 1.61x
Hollister 0.02% 1.54x
Jos A. Bank Clothiers 0.02% 1.52x
White House Black Market 0.02% 1.38x
Banana Republic 0.02% 1.36x
LOFT 0.02% 1.35x
Zumiez 0.02% 1.35x
Lane Bryant 0.02% 1.32x
Chicos 0.02% 1.32x
Buckle 0.02% 1.30x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is cookcountyclerk.com.

Website Composition Index
cookcountyclerk.com 1.19% 52.39x
metrarail.com 1.99% 48.94x
kcchronicle.com 1.37% 41.95x
broadwayinchicago.com 1.36% 41.17x
theherald-news.com 1.34% 40.37x
chicagobusiness.com 3.77% 38.30x
cookcountypublichealth.org 3.47% 36.39x
illinoisairteam.net 1.09% 36.29x
wjol.com 1.01% 36.10x
daily-chronicle.com 1.00% 35.60x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Illinois.

Content Affinity Composition Index
Illinois 0.29% 32.66x
Illinois Education 0.06% 30.30x
Chicago Cluster 34.23% 17.04x
Illinois College Sports 0.30% 12.25x
Cub & Girl Scouts 0.05% 11.90x
Illinois News 13.47% 11.70x
Networking Marketing 0.05% 11.03x
Office Furniture Design 0.02% 10.31x
Meeting Planning & Hotels 0.10% 10.31x
College Sports 0.29% 9.94x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male