Dstillery Audiences

CHICAGO TRIP PLANNERS

Audience Size: 883 Thousand Devices

Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 883 thousand unique devices whose actions qualify for the Chicago Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Chicago Blackhawks Fans.

Interest Composition Index
Chicago Blackhawks Fans 25.59% 17.84x
Chicago Cubs Fans 24.30% 17.68x
Chicago Bears Fans 21.17% 15.61x
Charitable Organization Researchers 19.05% 15.01x
Childrens Museum Visitors 20.87% 14.26x
Voters 14.40% 13.45x
Northwestern Wildcats Fans 17.49% 13.27x
Flight and Hotel Shoppers 17.70% 13.24x
Detroit Trip Planners 17.79% 13.18x
Mens Business Clothes Shoppers 12.70% 13.10x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 2.73x
The Childrens Place 0.01% 2.29x
Carhartt 0.06% 1.38x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is metrarail.com.

Website Composition Index
metrarail.com 1.99% 46.54x
kcchronicle.com 1.71% 42.58x
mysuburbanlife.com 1.18% 41.28x
theherald-news.com 1.69% 40.80x
chicagobusiness.com 4.62% 38.36x
wspynews.com 1.02% 37.95x
daily-chronicle.com 1.26% 36.07x
illinoisairteam.net 1.04% 35.67x
illinois.gov 2.81% 35.26x
wjol.com 1.07% 35.03x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Illinois.

Content Affinity Composition Index
Illinois 0.43% 33.18x
Illinois Education 0.12% 31.39x
Chicago Cluster 32.39% 18.08x
Social & Demographic Trends 0.04% 13.58x
Psychology & Social Work 0.09% 13.28x
Chemicals 0.03% 12.57x
Illinois News 13.27% 12.20x
Cub & Girl Scouts 0.07% 12.08x
College Sports 0.34% 11.65x
Illinois College Sports 0.28% 11.23x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male