Dstillery Audiences

CHICAGO TRIP PLANNERS

Audience Size: 5.4 Million Devices

Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Chicago Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Childrens Museum Visitors.

Interest Composition Index
Childrens Museum Visitors 33.42% 18.76x
Charitable Organization Researchers 29.88% 16.49x
Chicago Cubs Fans 26.67% 16.32x
Nashville Activity Researchers 22.79% 15.45x
Mens Business Clothes Shoppers 24.97% 15.44x
Tutoring Resources Researchers 28.11% 15.30x
Chicago Blackhawks Fans 23.19% 15.23x
Voters 25.21% 15.19x
Travel Researchers 27.40% 14.97x
Northwestern Wildcats Fans 24.90% 14.76x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is Armani.

Location Composition Index
Armani 0.03% 1.69x
American Apparel 0.04% 1.65x
Bonobos 0.02% 1.58x
Ann Taylor 0.02% 1.51x
Urban Outfitters 0.05% 1.49x
Club Monaco 0.01% 1.47x
Jos A. Bank Clothiers 0.05% 1.41x
Brooks Brothers 0.04% 1.34x
Ralph Lauren 0.02% 1.33x
Madewell 0.03% 1.33x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is jewelosco.com.

Website Composition Index
jewelosco.com 1.42% 46.25x
pawschicago.org 1.62% 43.34x
lpzoo.org 3.14% 43.26x
architecture.org 1.75% 43.11x
christkindlmarket.com 2.78% 41.27x
advocatehealth.com 1.03% 41.15x
unitedcenter.com 1.80% 41.03x
artic.edu 1.05% 40.80x
illinoislottery.com 1.93% 40.80x
choosechicago.com 2.72% 40.39x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Illinois.

Content Affinity Composition Index
Illinois 7.35% 28.45x
Illinois Education 1.36% 27.99x
Chicago Cluster 32.31% 18.59x
Illinois College Sports 0.43% 18.15x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 13.93x
London Tourism 0.11% 11.73x
Community Planning & Transportation 0.82% 11.69x
London Tourism & Events 0.20% 11.43x
College Sports 1.29% 11.19x
Parenting & Nutrition 0.02% 10.75x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male