Dstillery Audiences

CHICAGO TRIP PLANNERS

Audience Size: 3 Million Devices

Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Chicago Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Chicago Blackhawks Fans.

Interest Composition Index
Chicago Blackhawks Fans 29.51% 16.97x
Chicago Cubs Fans 29.51% 16.94x
Childrens Museum Visitors 29.45% 15.53x
Chicago Bears Fans 25.22% 14.00x
Charitable Organization Researchers 23.71% 13.16x
Northwestern Wildcats Fans 23.27% 13.13x
Mens Business Clothes Shoppers 18.10% 12.09x
Voters 18.96% 11.93x
Travel Researchers 21.29% 11.64x
Tutoring Resources Researchers 20.14% 11.59x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is Coach.

Location Composition Index
Coach 0.01% 2.68x
J. Crew 0.01% 1.86x
Express 0.02% 1.68x
Banana Republic 0.01% 1.65x
Aeropostale 0.01% 1.65x
Lane Bryant 0.01% 1.61x
Buckle 0.01% 1.61x
Jos A. Bank Clothiers 0.01% 1.59x
Mens Wearhouse 0.02% 1.59x
LOFT 0.01% 1.57x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is christkindlmarket.com.

Website Composition Index
christkindlmarket.com 1.55% 46.97x
lpzoo.org 1.50% 46.54x
do312.com 1.17% 43.85x
msichicago.org 1.65% 43.30x
choosechicago.com 1.21% 41.71x
metrarail.com 3.10% 40.76x
broadwayinchicago.com 2.47% 40.39x
eehealth.org 1.06% 38.68x
illinoislegalaid.org 1.82% 37.54x
portillos.com 3.64% 36.31x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Illinois.

Content Affinity Composition Index
Illinois 3.26% 29.00x
Illinois Education 0.58% 27.79x
Illinois College Sports 0.22% 16.38x
Chicago Cluster 43.22% 15.51x
College Sports 0.81% 12.86x
Illinois News 19.14% 11.13x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.20% 10.07x
Social & Demographic Trends 0.21% 9.66x
Fashion & Cosmetics 0.02% 9.01x
University Press 1.16% 8.75x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male