Dstillery Audiences

CHICAGO TRIP PLANNERS

Audience Size: 4 Million Devices

Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Chicago Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Childrens Museum Visitors.

Interest Composition Index
Childrens Museum Visitors 34.29% 20.91x
Charitable Organization Researchers 27.33% 18.41x
Chicago Cubs Fans 27.83% 18.22x
Mens Business Clothes Shoppers 22.89% 17.30x
Chicago Blackhawks Fans 24.67% 17.11x
Tutoring Resources Researchers 24.71% 16.98x
Voters 23.20% 16.85x
Travel Researchers 24.94% 16.69x
Nashville Activity Researchers 21.53% 16.57x
Northwestern Wildcats Fans 24.23% 16.23x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.04% 1.85x
Armani 0.02% 1.75x
Zara 0.02% 1.57x
Free People 0.02% 1.45x
Jos A. Bank Clothiers 0.04% 1.42x
REI 0.01% 1.39x
Gap 0.05% 1.38x
Brooks Brothers 0.02% 1.36x
Madewell 0.01% 1.34x
American Apparel 0.02% 1.33x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is jewelosco.com.

Website Composition Index
jewelosco.com 1.50% 57.33x
domu.com 1.05% 54.12x
pawschicago.org 1.76% 54.08x
lpzoo.org 3.39% 54.00x
architecture.org 1.86% 53.21x
christkindlmarket.com 3.00% 51.88x
advocatehealth.com 1.00% 51.73x
thelocaltourist.com 1.08% 51.41x
unitedcenter.com 1.98% 51.39x
artic.edu 1.06% 49.93x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Illinois.

Content Affinity Composition Index
Illinois 7.65% 35.53x
Illinois Education 1.43% 35.02x
Chicago Cluster 36.05% 20.81x
Illinois College Sports 0.41% 20.18x
London Tourism 0.13% 15.55x
Community Planning & Transportation 0.85% 14.15x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 14.10x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 13.51x
London Tourism & Events 0.20% 13.46x
College Sports 1.28% 13.14x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male