Dstillery Audiences

CHICAGO TRIP PLANNERS

Audience Size: 4.5 Million Devices

Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Chicago Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Childrens Museum Visitors.

Interest Composition Index
Childrens Museum Visitors 34.43% 24.41x
Charitable Organization Researchers 27.48% 21.42x
Chicago Cubs Fans 27.37% 20.62x
Mens Business Clothes Shoppers 23.16% 20.41x
Tutoring Resources Researchers 26.06% 20.20x
Nashville Activity Researchers 22.62% 19.96x
Travel Researchers 25.52% 19.86x
Chicago Blackhawks Fans 24.53% 19.51x
Voters 24.03% 19.26x
Northwestern Wildcats Fans 24.42% 19.16x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.84x
Free People 0.03% 1.84x
American Apparel 0.03% 1.77x
Club Monaco 0.01% 1.74x
Urban Outfitters 0.04% 1.72x
Brooks Brothers 0.03% 1.67x
Zara 0.02% 1.56x
Armani 0.02% 1.55x
Ann Taylor 0.02% 1.51x
Madewell 0.02% 1.50x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is jewelosco.com.

Website Composition Index
jewelosco.com 1.86% 60.54x
thelocaltourist.com 1.03% 56.46x
pawschicago.org 2.04% 53.77x
architecture.org 2.27% 53.74x
lpzoo.org 3.52% 53.17x
domu.com 1.24% 52.99x
illinoislottery.com 2.40% 52.48x
artic.edu 1.36% 51.89x
choosechicago.com 3.63% 51.01x
cso.org 1.08% 50.79x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Illinois.

Content Affinity Composition Index
Illinois 8.54% 33.33x
Illinois Education 1.66% 31.81x
Illinois College Sports 0.50% 20.60x
Chicago Cluster 36.74% 20.50x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 14.88x
London Tourism 0.14% 14.07x
Parenting & Nutrition 0.02% 13.37x
Community Planning & Transportation 0.93% 13.04x
London Tourism & Events 0.21% 12.50x
Paper & Packaging 0.42% 12.04x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male