Dstillery Audiences

CHICAGO TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Chicago Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Childrens Museum Visitors.

Interest Composition Index
Childrens Museum Visitors 38.76% 20.23x
Chicago Cubs Fans 23.00% 15.40x
Charitable Organization Researchers 27.72% 15.30x
Travel Reward Points Enthusiasts 23.70% 14.48x
Chicago Blackhawks Fans 19.88% 14.29x
Men's Clothing Shoppers 20.96% 14.13x
Northwestern Wildcats Fans 21.88% 14.09x
Restaurant Researchers 21.59% 13.85x
Voters 24.96% 13.70x
Nashville Trip Planners 24.95% 13.22x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is Club Monaco.

Location Composition Index
Club Monaco 0.03% 3.28x
Zara 0.05% 2.14x
American Apparel 0.05% 2.05x
Express 0.05% 2.04x
Urban Outfitters 0.07% 1.84x
Free People 0.03% 1.80x
Ann Taylor 0.03% 1.80x
The North Face 0.04% 1.75x
Levi Strauss 0.02% 1.66x
Madewell 0.02% 1.63x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is cookcountyclerk.com.

Website Composition Index
cookcountyclerk.com 1.04% 100.73x
transitchicago.com 5.29% 98.28x
cityofchicago.org 5.01% 95.58x
tricoci.com 1.01% 94.21x
chicagoshakes.com 1.57% 88.30x
dreamtown.com 1.50% 88.16x
thelocaltourist.com 1.81% 85.86x
cookcountyassessor.com 2.03% 84.62x
architecture.org 3.27% 83.50x
pawschicago.org 3.16% 82.39x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 3.67% 32.31x
Illinois 20.02% 31.60x
Chicago Cluster 48.21% 23.95x
Washington D.C. Hotels 0.05% 17.12x
Illinois College Sports 0.68% 16.56x
London Tourism & Events 0.47% 13.63x
Philanthropy - Nonprofits 1.33% 12.27x
Community Planning & Transportation 1.43% 12.15x
London Tourism 0.54% 11.23x
Meeting Planning & Hotels 1.00% 11.01x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male