Dstillery Audiences

CHICAGO TRIP PLANNERS

Audience Size: 3.9 Million Devices

Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Chicago Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Childrens Museum Visitors.

Interest Composition Index
Childrens Museum Visitors 32.35% 20.12x
Chicago Cubs Fans 29.47% 18.65x
Chicago Blackhawks Fans 25.84% 18.08x
Charitable Organization Researchers 25.24% 16.50x
Mens Business Clothes Shoppers 21.44% 15.60x
Northwestern Wildcats Fans 23.44% 15.39x
Voters 20.24% 15.05x
Tutoring Resources Researchers 23.13% 14.65x
Chicago Bears Fans 22.14% 14.64x
Nashville Activity Researchers 18.00% 14.62x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 2.03x
Old Navy 0.02% 1.44x
Victoria's Secret 0.02% 1.34x
Carhartt 0.15% 1.29x
Mens Wearhouse 0.02% 1.15x
Journeys 0.01% 1.13x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is jewelosco.com.

Website Composition Index
jewelosco.com 1.26% 55.08x
pawschicago.org 1.48% 52.84x
lpzoo.org 2.85% 52.73x
christkindlmarket.com 2.63% 51.91x
architecture.org 1.53% 51.30x
unitedcenter.com 1.69% 50.72x
illinoislottery.com 1.73% 47.94x
msichicago.org 3.14% 47.86x
choosechicago.com 2.40% 47.36x
southshorecva.com 1.01% 47.34x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Illinois.

Content Affinity Composition Index
Illinois 6.57% 35.95x
Illinois Education 1.20% 35.48x
Chicago Cluster 40.48% 19.87x
Illinois College Sports 0.32% 17.71x
College Sports 1.16% 13.71x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 13.34x
Community Planning & Transportation 0.73% 13.08x
Philanthropy - Nonprofits 0.44% 12.61x
London Tourism 0.07% 12.14x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.41% 11.73x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male