CHICAGO TRIP PLANNERS

Audience Size: 1.2 Million Devices

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Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Chicago Trip Planners audience.

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Breast Cancer Fund Raisers.

Interest	Composition	Index
Breast Cancer Fund Raisers	10.23%	28.97x
Retired Government Employees	6.28%	28.18x
Los Angeles Mass Transit Commuters	26.40%	27.35x
Professional Sound Products Researchers	27.25%	27.01x
Chicago Cubs Fans	40.88%	26.91x
Chicago Blackhawks Fans	34.41%	26.60x
Los Angeles Trip Planners	21.92%	25.05x
Financial Business Intelligence Researchers	16.00%	24.80x
Streaming Radio Listeners	25.71%	24.72x
Miami Trip Planners	21.98%	24.53x

Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.

Index: A comparison of the Chicago Trip Planners audience to the internet population.

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is Maurices.

Location	Composition	Index
Maurices	0.01%	0.75x

Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.

Index: A comparison of the Chicago Trip Planners audience to the internet population.

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is robertfeder.com.

Website	Composition	Index
robertfeder.com	1.12%	86.88x
lakemchenryscanner.com	8.13%	71.06x
chicago.cbslocal.com	6.91%	67.10x
hoiabc.com	1.20%	66.20x
illinoisairteam.net	1.14%	65.30x
arlingtoncardinal.com	1.58%	64.74x
week.com	1.42%	60.67x
wjol.com	2.32%	55.31x
wgnradio.com	3.96%	54.76x
nbcchicago.com	37.09%	53.27x

Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.

Index: A comparison of the Chicago Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Chicago Cluster.

Content Affinity	Composition	Index
Chicago Cluster	33.29%	38.85x
Illinois News	16.12%	21.60x
Illinois College Sports	0.71%	21.12x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.26%	15.82x
Assorted Topics (Freebies, Gardens, Jewelry)	0.83%	12.99x
College Sports	0.16%	11.92x
Virginia Athletics	0.07%	11.57x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling)	1.15%	11.43x
Parenting Blogs	0.69%	11.15x
Fox News Content Consumers	5.57%	11.10x

Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Chicago Trip Planners audience to the internet population.

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male