Dstillery Audiences

CHICAGO TRIP PLANNERS

Audience Size: 3.2 Million Devices

Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Chicago Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Childrens Museum Visitors.

Interest Composition Index
Childrens Museum Visitors 34.75% 30.79x
Chicago Cubs Fans 21.10% 24.09x
Nashville Activity Researchers 22.03% 23.26x
EDM Festival Enthusiasts 28.52% 22.77x
Charitable Organization Researchers 27.11% 22.66x
Chicago Blackhawks Fans 19.29% 22.43x
Tutoring Resources Researchers 25.72% 21.68x
Mens Business Clothes Shoppers 22.39% 21.59x
Northwestern Wildcats Fans 20.86% 21.48x
Travel Reward Points Enthusiasts 23.32% 21.07x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.48x
Mens Wearhouse 0.52% 1.35x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is transitchicago.com.

Website Composition Index
transitchicago.com 3.65% 97.82x
cookcountyassessor.com 1.40% 95.65x
chicagoshakes.com 1.25% 95.47x
cityofchicago.org 3.45% 95.41x
christkindlmarket.com 3.48% 90.29x
thelocaltourist.com 1.90% 86.81x
cso.org 2.29% 86.12x
lyricopera.org 1.99% 85.75x
broadwayinchicago.com 6.63% 83.94x
dreamtown.com 1.68% 83.50x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Illinois.

Content Affinity Composition Index
Illinois 17.39% 38.82x
Illinois Education 3.46% 37.95x
Chicago Cluster 48.97% 24.23x
Higher-End Fashion Brands 1.64% 13.30x
European Museums, Restaurants & Events 3.10% 12.45x
Illinois News 11.30% 12.42x
Social & Demographic Trends 2.46% 11.91x
College Sports 1.88% 11.71x
Indiana Finance & Business Cluster 6.41% 11.70x
Online Ticket Buyers 13.31% 11.55x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male