Dstillery Audiences

CHICAGO TRIP PLANNERS

Audience Size: 3 Million Devices

Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Chicago Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Chicago Blackhawks Fans.

Interest Composition Index
Chicago Blackhawks Fans 25.68% 18.62x
Chicago Cubs Fans 22.07% 16.62x
Chicago Bears Fans 20.43% 15.88x
Childrens Museum Visitors 18.14% 13.13x
Charitable Organization Researchers 14.98% 12.57x
Northwestern Wildcats Fans 15.56% 12.07x
Voters 10.41% 11.54x
Detroit Trip Planners 14.51% 11.53x
Mens Business Clothes Shoppers 9.13% 11.45x
MLB Fans 12.04% 11.02x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.94x
H&M 0.02% 1.48x
LOFT 0.04% 1.47x
Gap 0.04% 1.35x
Eddie Bauer 0.02% 1.33x
Jos A. Bank Clothiers 0.03% 1.30x
Coach 0.02% 1.29x
Lane Bryant 0.03% 1.28x
Express 0.04% 1.28x
Chicos 0.03% 1.27x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is broadwayinchicago.com.

Website Composition Index
broadwayinchicago.com 3.15% 43.85x
chicagobusiness.com 1.55% 41.76x
cookcountyil.gov 2.65% 40.30x
illinois.gov 1.58% 38.23x
cookcountypublichealth.org 2.03% 37.96x
fox32chicago.com 7.49% 32.70x
101wkqx.com 1.38% 32.53x
robertfeder.com 2.49% 31.15x
arlingtoncardinal.com 1.37% 30.19x
wgnradio.com 3.42% 29.90x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 34.38% 18.46x
Illinois College Sports 0.44% 13.53x
Organic Beauty & Skincare Products 0.03% 11.99x
Illinois News 11.74% 10.80x
Poland Cluster 0.62% 9.13x
Indiana Finance & Business Cluster 4.95% 8.69x
Wisconsin Local Research Cluster 6.90% 8.62x
Meeting Planning & Hotels 0.04% 8.07x
Bulgaria Cluster 0.12% 7.97x
Mexico Travel 0.02% 7.63x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male