Dstillery Audiences

CHICAGO TRIP PLANNERS

Audience Size: 3.7 Million Devices

Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Chicago Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Chicago Cubs Fans.

Interest Composition Index
Chicago Cubs Fans 31.41% 19.57x
Childrens Museum Visitors 31.73% 19.50x
Chicago Blackhawks Fans 28.88% 19.15x
Charitable Organization Researchers 22.72% 15.54x
Chicago Bears Fans 23.93% 15.23x
Northwestern Wildcats Fans 23.76% 15.08x
Mens Business Clothes Shoppers 18.28% 14.32x
Voters 18.62% 14.13x
Travel Researchers 20.47% 13.69x
Tutoring Resources Researchers 19.73% 13.45x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is Express.

Location Composition Index
Express 0.01% 1.84x
Jos A. Bank Clothiers 0.01% 1.78x
Victoria's Secret 0.02% 1.68x
Buckle 0.01% 1.66x
White House Black Market 0.01% 1.57x
American Eagle Outfitters 0.01% 1.54x
Maurices 0.02% 1.38x
Carhartt 0.20% 1.29x
Journeys 0.01% 1.24x
Old Navy 0.02% 1.21x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is pawschicago.org.

Website Composition Index
pawschicago.org 1.09% 54.66x
christkindlmarket.com 2.06% 54.39x
lpzoo.org 2.11% 54.34x
unitedcenter.com 1.26% 53.01x
architecture.org 1.10% 52.60x
msichicago.org 2.34% 50.04x
illinoislottery.com 1.27% 49.93x
buona.com 1.03% 49.77x
choosechicago.com 1.72% 48.58x
do312.com 1.56% 48.05x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Illinois.

Content Affinity Composition Index
Illinois 4.73% 35.00x
Illinois Education 0.87% 34.14x
Illinois College Sports 0.26% 18.74x
Chicago Cluster 44.39% 18.71x
College Sports 0.97% 14.31x
Illinois News 19.62% 12.27x
Community Planning & Transportation 0.61% 11.72x
Philanthropy - Nonprofits 0.32% 11.58x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.23% 11.01x
London Tourism 0.04% 11.01x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female