Dstillery Audiences

CHICAGO TRIP PLANNERS

Audience Size: 1.9 Million Devices

Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Chicago Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Chicago Blackhawks Fans.

Interest Composition Index
Chicago Blackhawks Fans 27.62% 19.06x
Chicago Cubs Fans 27.58% 18.56x
Chicago Bears Fans 23.46% 16.40x
Charitable Organization Researchers 21.33% 16.35x
Childrens Museum Visitors 23.82% 15.54x
Voters 16.70% 14.47x
Northwestern Wildcats Fans 19.87% 14.21x
Mens Business Clothes Shoppers 15.38% 14.15x
Flight and Hotel Shoppers 19.55% 14.00x
Online Directory Searchers 16.67% 13.84x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.52x
Carhartt 0.08% 1.31x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is metrarail.com.

Website Composition Index
metrarail.com 1.77% 45.00x
portillos.com 1.14% 40.41x
wttw.com 1.06% 37.37x
mysuburbanlife.com 1.49% 36.78x
kcchronicle.com 2.21% 36.76x
theherald-news.com 2.18% 34.90x
chicagobusiness.com 5.48% 34.74x
wjol.com 1.05% 34.43x
illinoisairteam.net 1.03% 33.33x
wspynews.com 1.29% 31.38x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Illinois.

Content Affinity Composition Index
Illinois 0.88% 35.81x
Illinois Education 0.20% 34.09x
Chicago Cluster 35.04% 19.68x
College Sports 0.41% 15.71x
Illinois College Sports 0.18% 15.06x
Illinois News 15.10% 13.02x
University Press 0.46% 12.09x
Social & Demographic Trends 0.05% 11.61x
Institutional Investing 0.13% 11.44x
Psychology & Social Work 0.12% 11.34x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male