Dstillery Audiences

CHICAGO TRIP PLANNERS

Audience Size: 3.8 Million Devices

Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Chicago Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Childrens Museum Visitors.

Interest Composition Index
Childrens Museum Visitors 38.53% 18.78x
Charitable Organization Researchers 28.24% 14.54x
Men's Clothing Shoppers 20.20% 13.67x
Travel Reward Points Enthusiasts 24.60% 13.67x
Restaurant Researchers 21.94% 13.34x
Chicago Blackhawks Fans 19.25% 13.26x
Travel Industry 21.69% 13.25x
Voters 25.76% 12.93x
Men's Shoe Shoppers 24.15% 12.73x
Nashville Trip Planners 26.21% 12.57x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is American Apparel.

Location Composition Index
American Apparel 0.08% 3.44x
Club Monaco 0.02% 3.30x
Zara 0.06% 2.99x
Intermix 0.02% 2.61x
Express 0.04% 2.17x
The North Face 0.03% 2.13x
Ann Taylor 0.03% 2.02x
Urban Outfitters 0.07% 1.98x
Free People 0.02% 1.97x
Levi Strauss 0.02% 1.94x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is chicagoinspectorgeneral.org.

Website Composition Index
chicagoinspectorgeneral.org 0.13% 95.04x
pacebus.com 0.26% 94.84x
thecha.org 0.78% 93.91x
cookcountyclerk.com 1.19% 93.83x
cityofevanston.org 0.17% 93.59x
shoppingpromenade.com 0.17% 93.30x
classiccinemas.com 0.40% 93.21x
transitchicago.com 6.11% 91.54x
chicagokids.com 0.53% 89.21x
cityofchicago.org 5.79% 89.00x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 3.70% 30.29x
Illinois 19.93% 30.05x
Chicago Cluster 46.08% 23.93x
Illinois College Sports 0.51% 18.60x
Washington D.C. Hotels 0.06% 15.03x
London Tourism & Events 0.50% 13.15x
Community Planning & Transportation 1.48% 11.51x
Philanthropy - Nonprofits 1.39% 11.50x
Illinois News 8.67% 10.45x
Higher-End Fashion Brands 2.52% 10.41x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000