Dstillery Audiences

CHICAGO TRIP PLANNERS

Audience Size: 4.2 Million Devices

Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Chicago Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Childrens Museum Visitors.

Interest Composition Index
Childrens Museum Visitors 36.18% 24.92x
Charitable Organization Researchers 30.18% 21.68x
Tutoring Resources Researchers 27.72% 21.22x
Chicago Cubs Fans 27.69% 21.06x
Mens Business Clothes Shoppers 24.96% 21.01x
Nashville Activity Researchers 24.74% 20.90x
EDM Festival Enthusiasts 32.44% 20.20x
Travel Researchers 28.43% 20.09x
Chicago Blackhawks Fans 25.56% 20.06x
Northwestern Wildcats Fans 26.01% 20.03x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is Bonobos.

Location Composition Index
Bonobos 0.18% 2.14x
Topshop 0.04% 1.96x
Jos A. Bank Clothiers 0.43% 1.66x
White House Black Market 0.52% 1.54x
Express 0.04% 1.46x
Mens Wearhouse 0.64% 1.44x
Armani 0.04% 1.41x
Free People 0.03% 1.37x
Club Monaco 0.02% 1.37x
American Apparel 0.04% 1.33x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is transitchicago.com.

Website Composition Index
transitchicago.com 1.11% 65.82x
cityofchicago.org 1.04% 64.20x
jewelosco.com 2.59% 63.61x
thelocaltourist.com 1.21% 61.03x
christkindlmarket.com 1.48% 61.00x
broadwayinchicago.com 2.58% 59.70x
dreamtown.com 1.15% 57.92x
pawschicago.org 2.22% 56.84x
lpzoo.org 3.51% 56.81x
bairdwarner.com 1.24% 56.45x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Illinois.

Content Affinity Composition Index
Illinois 9.90% 32.00x
Illinois Education 1.90% 31.06x
Washington D.C. Hotels 0.01% 20.81x
Illinois College Sports 0.57% 20.14x
Chicago Cluster 38.42% 19.60x
London Tourism 0.20% 14.26x
Community Planning & Transportation 0.95% 13.84x
General Interest 0.20% 13.09x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 13.02x
London Tourism & Events 0.25% 13.01x
Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Chicago Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male