CHICAGO TRIP PLANNERS

Audience Size: 2.7 Million Devices

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Explore the Chicago Trip Planners Audience

Below you'll find more information about the Chicago Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Chicago Trip Planners audience.

INTERESTS

The Chicago Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Trip Planners audience is Childrens Museum Visitors.

Interest	Composition	Index
Childrens Museum Visitors	37.24%	25.21x
Chicago Cubs Fans	24.56%	18.38x
Chicago Blackhawks Fans	22.90%	17.97x
Nashville Activity Researchers	22.73%	17.88x
EDM Festival Enthusiasts	31.20%	17.68x
Charitable Organization Researchers	27.36%	17.55x
Tutoring Resources Researchers	24.82%	17.43x
Northwestern Wildcats Fans	22.75%	16.97x
Travel Researchers	24.48%	16.81x
Mens Business Clothes Shoppers	21.90%	16.63x

Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Interest attribute.

Index: A comparison of the Chicago Trip Planners audience to the internet population.

APPAREL RETAILERS

The Chicago Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Trip Planners audience is Topshop.

Location	Composition	Index
Topshop	0.03%	2.14x
American Apparel	0.10%	2.03x
Bonobos	0.13%	2.01x
Intermix	0.02%	1.97x
Free People	0.06%	1.76x
Patagonia	0.03%	1.74x
Hugo Boss	0.06%	1.69x
Urban Outfitters	0.09%	1.68x
Levi Strauss	0.03%	1.59x
Armani	0.08%	1.54x

Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Location attribute.

Index: A comparison of the Chicago Trip Planners audience to the internet population.

WEBSITES

The Chicago Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Trip Planners audience is transitchicago.com.

Website	Composition	Index
transitchicago.com	3.28%	84.97x
chicagoshakes.com	1.09%	84.78x
cookcountyassessor.com	1.26%	84.55x
cityofchicago.org	3.08%	82.89x
christkindlmarket.com	3.22%	80.05x
cso.org	2.04%	77.26x
lyricopera.org	1.79%	76.61x
broadwayinchicago.com	6.01%	75.33x
jewelosco.com	5.68%	75.31x
thelocaltourist.com	2.09%	74.36x

Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Web attribute.

Index: A comparison of the Chicago Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Trip Planners audience is Illinois Education.

Content Affinity	Composition	Index
Illinois Education	3.23%	36.63x
Illinois	18.00%	36.25x
Chicago Cluster	51.56%	20.46x
Washington D.C. Hotels	0.02%	19.67x
Illinois College Sports	0.88%	18.48x
Philanthropy - Nonprofits	0.82%	13.65x
London Tourism	0.40%	13.28x
Community Planning & Transportation	0.81%	13.15x
London Tourism & Events	0.44%	12.98x
Law School Research Cluster	0.49%	12.17x

Composition Percentage: The overlap percentage between the Chicago Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Chicago Trip Planners audience to the internet population.

DEMOGRAPHICS

The Chicago Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male