Explore the Chocolate Lovers Audience
Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Chocolate Lovers audience.
INTERESTS
The Chocolate Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 32.03% | 24.59x |
| Big Box Shoppers | 30.16% | 22.15x |
| Coffee Lovers | 29.19% | 22.09x |
| Retired Assisted Living Shoppers | 27.58% | 21.17x |
| Restaurant Menu Researchers | 30.95% | 21.12x |
| Las Vegas Hotel Researchers | 30.98% | 20.53x |
| Discount Big Box Shoppers | 25.12% | 20.46x |
| Food Delivery Service Users | 8.16% | 20.37x |
| Drug Store Shoppers | 26.81% | 20.17x |
| Ice Cream Shoppers | 28.88% | 20.13x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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APPAREL RETAILERS
The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 1.52x |
| Banana Republic | 0.01% | 1.45x |
| LOFT | 0.01% | 1.45x |
| American Eagle Outfitters | 0.01% | 1.44x |
| Old Navy | 0.02% | 1.37x |
| The Childrens Place | 0.02% | 1.35x |
| Chicos | 0.01% | 1.32x |
| Dressbarn | 0.01% | 1.29x |
| Aeropostale | 0.01% | 1.28x |
| Mens Wearhouse | 0.01% | 1.22x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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WEBSITES
The Chocolate Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chocolate Lovers audience is christmastreeshops.com.
| Website | Composition | Index |
| christmastreeshops.com | 1.53% | 40.88x |
| pahomepage.com | 4.65% | 33.03x |
| purevolume.com | 1.29% | 30.86x |
| tapinto.net | 1.88% | 30.03x |
| wegmans.com | 2.58% | 28.65x |
| wicz.com | 1.60% | 28.52x |
| timesleader.com | 2.28% | 28.46x |
| kraftrecipes.com | 1.08% | 28.28x |
| avenue.com | 1.43% | 28.18x |
| nationalgridus.com | 1.42% | 28.03x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.08% | 17.64x |
| Home Printing | 0.04% | 15.80x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.26% | 14.80x |
| Party Suppliers | 1.39% | 14.79x |
| Holiday Gifts | 0.13% | 14.40x |
| Home Decoration - Crafts & Kids | 0.25% | 14.37x |
| Home Office Products | 0.03% | 14.05x |
| Men's Fashion Shopping | 0.04% | 14.05x |
| Mail Order Food | 0.83% | 13.82x |
| Custom Gifts | 0.63% | 13.73x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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DEMOGRAPHICS
The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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