Dstillery Audiences

CHOCOLATE LOVERS

Audience Size: 3 Million Devices

Explore the Chocolate Lovers Audience

Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Chocolate Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Chocolate Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 32.03% 24.59x
Big Box Shoppers 30.16% 22.15x
Coffee Lovers 29.19% 22.09x
Retired Assisted Living Shoppers 27.58% 21.17x
Restaurant Menu Researchers 30.95% 21.12x
Las Vegas Hotel Researchers 30.98% 20.53x
Discount Big Box Shoppers 25.12% 20.46x
Food Delivery Service Users 8.16% 20.37x
Drug Store Shoppers 26.81% 20.17x
Ice Cream Shoppers 28.88% 20.13x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Gap.

Location Composition Index
Gap 0.01% 1.52x
Banana Republic 0.01% 1.45x
LOFT 0.01% 1.45x
American Eagle Outfitters 0.01% 1.44x
Old Navy 0.02% 1.37x
The Childrens Place 0.02% 1.35x
Chicos 0.01% 1.32x
Dressbarn 0.01% 1.29x
Aeropostale 0.01% 1.28x
Mens Wearhouse 0.01% 1.22x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chocolate Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chocolate Lovers audience is christmastreeshops.com.

Website Composition Index
christmastreeshops.com 1.53% 40.88x
pahomepage.com 4.65% 33.03x
purevolume.com 1.29% 30.86x
tapinto.net 1.88% 30.03x
wegmans.com 2.58% 28.65x
wicz.com 1.60% 28.52x
timesleader.com 2.28% 28.46x
kraftrecipes.com 1.08% 28.28x
avenue.com 1.43% 28.18x
nationalgridus.com 1.42% 28.03x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.08% 17.64x
Home Printing 0.04% 15.80x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.26% 14.80x
Party Suppliers 1.39% 14.79x
Holiday Gifts 0.13% 14.40x
Home Decoration - Crafts & Kids 0.25% 14.37x
Home Office Products 0.03% 14.05x
Men's Fashion Shopping 0.04% 14.05x
Mail Order Food 0.83% 13.82x
Custom Gifts 0.63% 13.73x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female