Dstillery Audiences

CHOCOLATE LOVERS

Audience Size: 2.2 Million Devices

Explore the Chocolate Lovers Audience

Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Chocolate Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Chocolate Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 19.18% 23.80x
Apartment Furniture Shoppers 14.88% 20.42x
Coffee Lovers 19.08% 19.73x
Big Box Shoppers 17.27% 19.69x
Penn State Nittany Lions Fans 19.17% 19.45x
Retired Assisted Living Shoppers 15.54% 19.40x
Orlando Activities Researchers 5.75% 19.23x
Las Vegas Hotel Researchers 21.05% 18.82x
Home Coffee Makers 12.81% 18.68x
Bargain Shopping Researchers 9.40% 18.65x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.20x
Dressbarn 0.01% 1.11x
Banana Republic 0.01% 1.09x
Old Navy 0.02% 1.09x
Express 0.01% 1.08x
American Eagle Outfitters 0.01% 0.99x
Victoria's Secret 0.02% 0.97x
Aeropostale 0.01% 0.94x
Mens Wearhouse 0.02% 0.93x
Chicos 0.01% 0.92x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chocolate Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chocolate Lovers audience is pahomepage.com.

Website Composition Index
pahomepage.com 8.74% 33.00x
timesleader.com 4.78% 29.54x
citizensvoice.com 1.92% 28.02x
fox56.com 2.22% 26.81x
wicz.com 1.13% 26.74x
wbng.com 4.02% 26.43x
sungazette.com 1.67% 25.01x
northcentralpa.com 2.99% 23.79x
binghamtonhomepage.com 1.27% 23.28x
partycity.com 2.87% 22.81x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Moving & Storage.

Content Affinity Composition Index
Moving & Storage 0.03% 14.02x
Mail Order Food 0.29% 13.95x
Northeast Pennsylvania Cluster 13.63% 12.63x
Upstate New York State Athletics 0.04% 11.69x
Promo Codes 0.28% 9.79x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.07% 9.76x
Shopping Catalogs 0.10% 9.58x
Nutrition & Diabetic Living 0.05% 9.53x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.95% 8.78x
Healthy Eating Researchers 0.04% 8.06x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female