Explore the Chocolate Lovers Audience
Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 995.3 thousand unique devices whose actions qualify for the Chocolate Lovers audience.
INTERESTS
The Chocolate Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 27.11% | 30.32x |
| Coffee Lovers | 24.33% | 27.16x |
| Restaurant Menu Researchers | 25.14% | 26.74x |
| Big Box Shoppers | 26.15% | 26.50x |
| Las Vegas Hotel Researchers | 25.65% | 26.11x |
| Retired Assisted Living Shoppers | 22.35% | 26.01x |
| Food Delivery Service Users | 8.82% | 25.62x |
| Penn State Nittany Lions Fans | 22.07% | 24.97x |
| Drug Store Shoppers | 21.55% | 24.71x |
| Bargain Shopping Researchers | 19.34% | 24.56x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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APPAREL RETAILERS
The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.04% | 0.82x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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WEBSITES
The Chocolate Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chocolate Lovers audience is wegmans.com.
| Website | Composition | Index |
| wegmans.com | 1.14% | 31.71x |
| pahomepage.com | 5.77% | 31.50x |
| nyandcompany.com | 1.27% | 30.93x |
| timesleader.com | 2.86% | 29.07x |
| caesars.com | 1.44% | 27.72x |
| crocs.com | 1.15% | 26.51x |
| golo.com | 1.11% | 26.28x |
| crackerbarrel.com | 1.83% | 26.27x |
| steinmart.com | 1.42% | 25.54x |
| fox56.com | 1.54% | 24.86x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 0.10% | 22.21x |
| Custom Gifts | 0.22% | 21.16x |
| Networking Marketing | 0.14% | 20.10x |
| Party Suppliers | 0.43% | 19.79x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.10% | 18.57x |
| Promo Codes | 0.70% | 17.02x |
| South Carolina Beach Travel | 0.17% | 16.91x |
| Food Cluster | 0.09% | 16.42x |
| Vitamin Shoppers | 0.21% | 16.16x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.16% | 15.79x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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DEMOGRAPHICS
The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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