Explore the Chocolate Lovers Audience
Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Chocolate Lovers audience.
INTERESTS
The Chocolate Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 36.39% | 54.69x |
| Godiva Chocolate Fans | 46.24% | 50.59x |
| Blender Shoppers | 40.17% | 50.11x |
| Coffee Lovers | 40.44% | 47.93x |
| Home Coffee Makers | 34.81% | 46.52x |
| Tea Drinkers | 34.77% | 46.25x |
| Ice Cream Shoppers | 34.93% | 45.92x |
| Cookie Eaters | 36.99% | 44.78x |
| Sweet Tooths | 42.52% | 44.52x |
| Orlando Activities Researchers | 30.54% | 44.35x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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APPAREL RETAILERS
The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 1.57x |
| Jos A. Bank Clothiers | 0.36% | 1.46x |
| Mens Wearhouse | 0.52% | 1.30x |
| REI | 0.03% | 1.28x |
| Ann Taylor | 0.02% | 1.20x |
| White House Black Market | 0.16% | 1.20x |
| Bonobos | 0.05% | 1.20x |
| Johnston and Murphy | 0.11% | 1.19x |
| Talbots | 0.04% | 1.17x |
| Brooks Brothers | 0.03% | 1.13x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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WEBSITES
The Chocolate Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chocolate Lovers audience is coach.com.
| Website | Composition | Index |
| coach.com | 1.27% | 84.20x |
| pier1.com | 2.21% | 66.91x |
| mommypoppins.com | 1.80% | 61.28x |
| sharperimage.com | 1.09% | 60.79x |
| hickoryfarms.com | 1.59% | 59.55x |
| yankeecandle.com | 3.09% | 59.23x |
| puppyfind.com | 1.05% | 58.57x |
| fossil.com | 1.06% | 57.21x |
| timeinc.com | 1.14% | 56.95x |
| thepointsguy.com | 1.53% | 56.49x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.90% | 32.50x |
| ISPs & Local Services | 0.14% | 27.72x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.07% | 27.04x |
| Higher-End Fashion Brands | 3.03% | 26.36x |
| Washington D.C. Hotels | 0.03% | 25.92x |
| As Seen On TV Products | 0.16% | 24.83x |
| Mail Order Food | 4.12% | 24.71x |
| Holiday Gifts | 1.47% | 22.55x |
| Custom Gifts | 6.03% | 22.22x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 1.08% | 21.76x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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DEMOGRAPHICS
The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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