Dstillery Audiences

CHOCOLATE LOVERS

Audience Size: 3.7 Million Devices

Explore the Chocolate Lovers Audience

Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Chocolate Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Chocolate Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 32.86% 23.29x
Coffee Lovers 28.73% 21.25x
Tea Drinkers 25.67% 21.06x
Big Box Shoppers 31.30% 20.17x
Retired Assisted Living Shoppers 28.32% 20.16x
Ice Cream Shoppers 28.12% 20.09x
Blender Shoppers 30.02% 19.75x
Drug Store Shoppers 28.70% 19.74x
Pet Boarding and Sitter Researchers 26.45% 19.25x
Bargain Shopping Researchers 24.64% 19.24x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.04x
Carhartt 0.11% 0.98x
Mens Wearhouse 0.01% 0.76x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chocolate Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chocolate Lovers audience is mymms.com.

Website Composition Index
mymms.com 1.01% 37.27x
adventureaquarium.com 1.23% 29.96x
honeybakedonline.com 1.01% 29.07x
candywarehouse.com 1.16% 28.60x
christmastreeshops.com 3.91% 27.05x
candyfavorites.com 1.11% 25.57x
carvel.com 1.09% 23.78x
timesleader.com 1.51% 23.72x
veruta.com 3.17% 22.96x
atlanticcitynj.com 1.08% 22.81x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.09% 17.46x
Mail Order Food 1.54% 15.60x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.57% 15.53x
Food Cluster 1.37% 15.30x
Party Suppliers 4.90% 14.29x
Shopping Catalogs 1.15% 14.12x
Home Decoration - Crafts & Kids 0.89% 14.11x
Custom Gifts 1.90% 13.99x
Networking Marketing 0.83% 13.97x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.09% 13.71x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female