Dstillery Audiences

CHOCOLATE LOVERS

Audience Size: 2.7 Million Devices

Explore the Chocolate Lovers Audience

Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Chocolate Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Chocolate Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chocolate Lovers audience is Godiva Chocolate Fans.

Interest Composition Index
Godiva Chocolate Fans 48.81% 27.01x
Budget Grocery Shoppers 37.23% 26.41x
Blender Shoppers 40.10% 26.01x
Home Coffee Makers 33.33% 24.58x
Coffee Lovers 41.86% 24.24x
Ice Cream Shoppers 34.20% 23.95x
Cookie Eaters 37.63% 23.57x
Sweet Tooths 43.34% 22.74x
Nashville Activity Researchers 31.54% 22.72x
Tea Drinkers 34.75% 22.59x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.27x
Mens Wearhouse 0.40% 1.21x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chocolate Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chocolate Lovers audience is coach.com.

Website Composition Index
coach.com 1.49% 84.88x
lancome-usa.com 1.07% 82.61x
pier1.com 2.52% 68.62x
youcaring.com 1.09% 66.09x
sharperimage.com 1.25% 61.52x
mommypoppins.com 2.09% 61.46x
hickoryfarms.com 1.80% 59.28x
puppyfind.com 1.20% 58.03x
yankeecandle.com 3.43% 57.84x
aeropostale.com 1.02% 57.70x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 3.47% 23.68x
Mail Order Food 4.53% 19.94x
Holiday Gifts 1.60% 19.84x
Custom Gifts 6.37% 19.00x
Shopping Catalogs 4.90% 18.43x
Discount Shopping 6.94% 18.00x
Food Cluster 5.84% 17.72x
Toys Shopping 7.17% 16.57x
Home Decoration - Crafts & Kids 2.83% 16.52x
Low Budget Shoppers 2.83% 16.47x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female