Dstillery Audiences

CHOCOLATE LOVERS

Audience Size: 2.8 Million Devices

Explore the Chocolate Lovers Audience

Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Chocolate Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Chocolate Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 36.39% 54.69x
Godiva Chocolate Fans 46.24% 50.59x
Blender Shoppers 40.17% 50.11x
Coffee Lovers 40.44% 47.93x
Home Coffee Makers 34.81% 46.52x
Tea Drinkers 34.77% 46.25x
Ice Cream Shoppers 34.93% 45.92x
Cookie Eaters 36.99% 44.78x
Sweet Tooths 42.52% 44.52x
Orlando Activities Researchers 30.54% 44.35x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Supreme.

Location Composition Index
Supreme 0.02% 1.57x
Jos A. Bank Clothiers 0.36% 1.46x
Mens Wearhouse 0.52% 1.30x
REI 0.03% 1.28x
Ann Taylor 0.02% 1.20x
White House Black Market 0.16% 1.20x
Bonobos 0.05% 1.20x
Johnston and Murphy 0.11% 1.19x
Talbots 0.04% 1.17x
Brooks Brothers 0.03% 1.13x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chocolate Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chocolate Lovers audience is coach.com.

Website Composition Index
coach.com 1.27% 84.20x
pier1.com 2.21% 66.91x
mommypoppins.com 1.80% 61.28x
sharperimage.com 1.09% 60.79x
hickoryfarms.com 1.59% 59.55x
yankeecandle.com 3.09% 59.23x
puppyfind.com 1.05% 58.57x
fossil.com 1.06% 57.21x
timeinc.com 1.14% 56.95x
thepointsguy.com 1.53% 56.49x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.90% 32.50x
ISPs & Local Services 0.14% 27.72x
Assorted Topics (Insurance, Travel, Viral Media) 0.07% 27.04x
Higher-End Fashion Brands 3.03% 26.36x
Washington D.C. Hotels 0.03% 25.92x
As Seen On TV Products 0.16% 24.83x
Mail Order Food 4.12% 24.71x
Holiday Gifts 1.47% 22.55x
Custom Gifts 6.03% 22.22x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.08% 21.76x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female