Dstillery Audiences

CHOCOLATE LOVERS

Audience Size: 4 Million Devices

Explore the Chocolate Lovers Audience

Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Chocolate Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Chocolate Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 39.63% 33.27x
Tea Drinkers 32.90% 29.78x
Blender Shoppers 38.50% 29.74x
Big Box Shoppers 38.08% 29.16x
Coffee Lovers 36.04% 28.96x
Home Coffee Makers 33.81% 28.17x
Retired Assisted Living Shoppers 32.83% 28.14x
Bargain Shopping Researchers 32.33% 27.75x
Ice Cream Shoppers 35.36% 27.68x
Restaurant Menu Researchers 33.83% 27.50x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.01% 1.38x
Talbots 0.03% 1.32x
Armani 0.02% 1.32x
Zara 0.02% 1.26x
Chicos 0.04% 1.19x
The North Face 0.01% 1.19x
Tommy Bahama 0.01% 1.19x
Michael Kors 0.04% 1.15x
Express 0.06% 1.15x
Brooks Brothers 0.02% 1.14x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chocolate Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chocolate Lovers audience is yankeecandle.com.

Website Composition Index
yankeecandle.com 1.27% 50.24x
katespade.com 1.40% 41.95x
bonton.com 1.55% 40.23x
njfamily.com 1.28% 40.18x
mymms.com 1.56% 39.81x
toysrus.com 4.05% 39.31x
clarksusa.com 1.38% 38.38x
bbb.org 2.45% 37.91x
spirithalloween.com 1.79% 37.67x
familydoctor.org 1.21% 36.09x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chocolate Lovers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.05% 28.40x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 26.00x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.28% 21.22x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.46% 20.78x
As Seen On TV Products 0.07% 20.32x
Assorted Topics (Cooking, Games, Viral Media) 0.12% 20.24x
Mail Order Food 1.94% 19.38x
Parenting & Nutrition 0.03% 19.36x
Discount Shopping 2.54% 18.86x
Shopping Catalogs 2.19% 18.69x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female