Dstillery Audiences

CHOCOLATE LOVERS

Audience Size: 2.2 Million Devices

Explore the Chocolate Lovers Audience

Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Chocolate Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Chocolate Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 31.41% 18.39x
Coffee Lovers 27.93% 17.13x
Big Box Shoppers 29.22% 16.11x
Retired Assisted Living Shoppers 26.72% 16.09x
Ice Cream Shoppers 27.61% 15.90x
Tea Drinkers 23.68% 15.89x
Las Vegas Hotel Researchers 28.03% 15.53x
Food Delivery Service Users 16.79% 15.51x
Restaurant Menu Researchers 28.94% 15.51x
Drug Store Shoppers 26.55% 15.50x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 2.01x
Talbots 0.01% 1.91x
American Eagle Outfitters 0.02% 1.82x
Dressbarn 0.02% 1.76x
Gap 0.01% 1.76x
Banana Republic 0.01% 1.72x
Zumiez 0.01% 1.60x
Old Navy 0.02% 1.35x
Mens Wearhouse 0.02% 1.26x
The Childrens Place 0.02% 1.26x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chocolate Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chocolate Lovers audience is christmastreeshops.com.

Website Composition Index
christmastreeshops.com 2.89% 30.40x
poconomountains.com 1.51% 25.55x
pahomepage.com 6.12% 24.75x
oldtimecandy.com 1.22% 23.90x
binghamtonhomepage.com 1.21% 23.33x
lasvegasnow.com 1.34% 23.06x
lenox.com 1.07% 22.92x
timesleader.com 2.53% 22.64x
hsn.com 1.81% 21.86x
dunkindonuts.com 1.77% 21.85x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 16.77x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 14.12x
Fashion & Cosmetics 0.03% 13.41x
Party Suppliers 2.72% 13.40x
Upstate New York State Athletics 0.11% 12.97x
Mail Order Food 1.24% 12.62x
Home Decoration - Crafts & Kids 0.49% 12.55x
Home Printing 0.06% 12.39x
Food Cluster 0.60% 12.38x
Networking Marketing 0.46% 12.29x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female