CHOCOLATE LOVERS

Audience Size: 3.9 Million Devices

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Explore the Chocolate Lovers Audience

Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Chocolate Lovers audience.

INTERESTS

The Chocolate Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.

Interest	Composition	Index
Budget Grocery Shoppers	41.11%	33.09x
Blender Shoppers	41.02%	29.75x
Tea Drinkers	35.57%	29.42x
Big Box Shoppers	39.66%	28.72x
Coffee Lovers	37.60%	28.58x
Home Coffee Makers	36.75%	27.84x
Restaurant Menu Researchers	35.44%	27.70x
Bargain Shopping Researchers	33.27%	27.54x
Retired Assisted Living Shoppers	34.84%	27.48x
Ice Cream Shoppers	36.84%	27.36x

Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Interest attribute.

Index: A comparison of the Chocolate Lovers audience to the internet population.

APPAREL RETAILERS

The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Supreme.

Location	Composition	Index
Supreme	0.01%	1.62x
White House Black Market	0.46%	1.48x
Bonobos	0.11%	1.46x
Jos A. Bank Clothiers	0.34%	1.44x
Mens Wearhouse	0.53%	1.34x
Johnston and Murphy	0.60%	1.25x
Ralph Lauren	0.01%	1.24x
Topshop	0.02%	1.16x
Buckle	0.27%	1.14x
Tommy Bahama	0.03%	1.10x

Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Location attribute.

Index: A comparison of the Chocolate Lovers audience to the internet population.

WEBSITES

The Chocolate Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chocolate Lovers audience is yankeecandle.com.

Website	Composition	Index
yankeecandle.com	1.46%	47.11x
olivegarden.com	1.12%	41.20x
puritan.com	1.06%	41.00x
katespade.com	1.68%	39.73x
bonton.com	1.75%	38.23x
toysrus.com	4.75%	37.07x
bbb.org	2.92%	36.76x
menupages.com	1.00%	36.61x
njfamily.com	1.42%	36.39x
clarksusa.com	1.60%	35.99x

Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Web attribute.

Index: A comparison of the Chocolate Lovers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chocolate Lovers audience is ISPs & Local Services.

Content Affinity	Composition	Index
ISPs & Local Services	0.07%	24.98x
Assorted Topics (Insurance, Travel, Viral Media)	0.04%	24.07x
Assorted Topics (Retail Products, Food Service, Package Delivery)	0.36%	21.83x
As Seen On TV Products	0.09%	20.83x
Mail Order Food	2.12%	20.57x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.61%	19.40x
Washington D.C. Hotels	0.01%	18.52x
Assorted Topics (Cooking, Games, Viral Media)	0.14%	18.21x
Shopping Catalogs	2.58%	18.16x
Discount Shopping	3.24%	17.66x

Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.

Index: A comparison of the Chocolate Lovers audience to the internet population.

DEMOGRAPHICS

The Chocolate Lovers audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female