Dstillery Audiences

CHOCOLATE LOVERS

Audience Size: 995.3 Thousand Devices

Explore the Chocolate Lovers Audience

Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 995.3 thousand unique devices whose actions qualify for the Chocolate Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Chocolate Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 27.11% 30.32x
Coffee Lovers 24.33% 27.16x
Restaurant Menu Researchers 25.14% 26.74x
Big Box Shoppers 26.15% 26.50x
Las Vegas Hotel Researchers 25.65% 26.11x
Retired Assisted Living Shoppers 22.35% 26.01x
Food Delivery Service Users 8.82% 25.62x
Penn State Nittany Lions Fans 22.07% 24.97x
Drug Store Shoppers 21.55% 24.71x
Bargain Shopping Researchers 19.34% 24.56x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.82x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chocolate Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chocolate Lovers audience is wegmans.com.

Website Composition Index
wegmans.com 1.14% 31.71x
pahomepage.com 5.77% 31.50x
nyandcompany.com 1.27% 30.93x
timesleader.com 2.86% 29.07x
caesars.com 1.44% 27.72x
crocs.com 1.15% 26.51x
golo.com 1.11% 26.28x
crackerbarrel.com 1.83% 26.27x
steinmart.com 1.42% 25.54x
fox56.com 1.54% 24.86x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.10% 22.21x
Custom Gifts 0.22% 21.16x
Networking Marketing 0.14% 20.10x
Party Suppliers 0.43% 19.79x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.10% 18.57x
Promo Codes 0.70% 17.02x
South Carolina Beach Travel 0.17% 16.91x
Food Cluster 0.09% 16.42x
Vitamin Shoppers 0.21% 16.16x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.16% 15.79x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female