CHOCOLATE LOVERS

Audience Size: 2.2 Million Devices

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Explore the Chocolate Lovers Audience

Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Chocolate Lovers audience.

INTERESTS

The Chocolate Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.

Interest	Composition	Index
Budget Grocery Shoppers	19.18%	23.80x
Apartment Furniture Shoppers	14.88%	20.42x
Coffee Lovers	19.08%	19.73x
Big Box Shoppers	17.27%	19.69x
Penn State Nittany Lions Fans	19.17%	19.45x
Retired Assisted Living Shoppers	15.54%	19.40x
Orlando Activities Researchers	5.75%	19.23x
Las Vegas Hotel Researchers	21.05%	18.82x
Home Coffee Makers	12.81%	18.68x
Bargain Shopping Researchers	9.40%	18.65x

Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Interest attribute.

Index: A comparison of the Chocolate Lovers audience to the internet population.

APPAREL RETAILERS

The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Gymboree.

Location	Composition	Index
Gymboree	0.01%	1.20x
Dressbarn	0.01%	1.11x
Banana Republic	0.01%	1.09x
Old Navy	0.02%	1.09x
Express	0.01%	1.08x
American Eagle Outfitters	0.01%	0.99x
Victoria's Secret	0.02%	0.97x
Aeropostale	0.01%	0.94x
Mens Wearhouse	0.02%	0.93x
Chicos	0.01%	0.92x

Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Location attribute.

Index: A comparison of the Chocolate Lovers audience to the internet population.

WEBSITES

The Chocolate Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chocolate Lovers audience is pahomepage.com.

Website	Composition	Index
pahomepage.com	8.74%	33.00x
timesleader.com	4.78%	29.54x
citizensvoice.com	1.92%	28.02x
fox56.com	2.22%	26.81x
wicz.com	1.13%	26.74x
wbng.com	4.02%	26.43x
sungazette.com	1.67%	25.01x
northcentralpa.com	2.99%	23.79x
binghamtonhomepage.com	1.27%	23.28x
partycity.com	2.87%	22.81x

Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Web attribute.

Index: A comparison of the Chocolate Lovers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Moving & Storage.

Content Affinity	Composition	Index
Moving & Storage	0.03%	14.02x
Mail Order Food	0.29%	13.95x
Northeast Pennsylvania Cluster	13.63%	12.63x
Upstate New York State Athletics	0.04%	11.69x
Promo Codes	0.28%	9.79x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel)	0.07%	9.76x
Shopping Catalogs	0.10%	9.58x
Nutrition & Diabetic Living	0.05%	9.53x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews)	1.95%	8.78x
Healthy Eating Researchers	0.04%	8.06x

Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.

Index: A comparison of the Chocolate Lovers audience to the internet population.

DEMOGRAPHICS

The Chocolate Lovers audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female