Explore the Chocolate Lovers Audience
Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Chocolate Lovers audience.
INTERESTS
The Chocolate Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 39.63% | 33.27x |
| Tea Drinkers | 32.90% | 29.78x |
| Blender Shoppers | 38.50% | 29.74x |
| Big Box Shoppers | 38.08% | 29.16x |
| Coffee Lovers | 36.04% | 28.96x |
| Home Coffee Makers | 33.81% | 28.17x |
| Retired Assisted Living Shoppers | 32.83% | 28.14x |
| Bargain Shopping Researchers | 32.33% | 27.75x |
| Ice Cream Shoppers | 35.36% | 27.68x |
| Restaurant Menu Researchers | 33.83% | 27.50x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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APPAREL RETAILERS
The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.01% | 1.38x |
| Talbots | 0.03% | 1.32x |
| Armani | 0.02% | 1.32x |
| Zara | 0.02% | 1.26x |
| Chicos | 0.04% | 1.19x |
| The North Face | 0.01% | 1.19x |
| Tommy Bahama | 0.01% | 1.19x |
| Michael Kors | 0.04% | 1.15x |
| Express | 0.06% | 1.15x |
| Brooks Brothers | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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WEBSITES
The Chocolate Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chocolate Lovers audience is yankeecandle.com.
| Website | Composition | Index |
| yankeecandle.com | 1.27% | 50.24x |
| katespade.com | 1.40% | 41.95x |
| bonton.com | 1.55% | 40.23x |
| njfamily.com | 1.28% | 40.18x |
| mymms.com | 1.56% | 39.81x |
| toysrus.com | 4.05% | 39.31x |
| clarksusa.com | 1.38% | 38.38x |
| bbb.org | 2.45% | 37.91x |
| spirithalloween.com | 1.79% | 37.67x |
| familydoctor.org | 1.21% | 36.09x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chocolate Lovers audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.05% | 28.40x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 26.00x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.28% | 21.22x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.46% | 20.78x |
| As Seen On TV Products | 0.07% | 20.32x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.12% | 20.24x |
| Mail Order Food | 1.94% | 19.38x |
| Parenting & Nutrition | 0.03% | 19.36x |
| Discount Shopping | 2.54% | 18.86x |
| Shopping Catalogs | 2.19% | 18.69x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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DEMOGRAPHICS
The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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