Dstillery Audiences

CHOCOLATE LOVERS

Audience Size: 1.7 Million Devices

Explore the Chocolate Lovers Audience

Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Chocolate Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Chocolate Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 15.35% 27.21x
Orlando Activities Researchers 1.80% 23.00x
Penn State Nittany Lions Fans 18.29% 22.85x
Apartment Furniture Shoppers 11.05% 22.72x
Big & Tall Men 12.59% 22.31x
Retired Assisted Living Shoppers 12.77% 22.24x
Big Box Shoppers 12.78% 21.60x
Kids Clothing Shoppers 12.60% 21.48x
Las Vegas Hotel Researchers 18.10% 21.35x
Home Coffee Makers 9.04% 21.33x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Gap.

Location Composition Index
Gap 0.02% 2.15x
American Eagle Outfitters 0.03% 1.90x
White House Black Market 0.02% 1.70x
Talbots 0.02% 1.41x
Dressbarn 0.01% 1.39x
Old Navy 0.03% 1.33x
Lululemon 0.01% 1.30x
Victoria's Secret 0.02% 1.26x
J. Crew 0.01% 1.24x
Aeropostale 0.02% 1.23x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chocolate Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chocolate Lovers audience is pahomepage.com.

Website Composition Index
pahomepage.com 8.93% 40.01x
timesleader.com 5.37% 35.79x
fox56.com 2.24% 33.36x
citizensvoice.com 2.03% 31.83x
sungazette.com 1.69% 29.04x
wbng.com 3.39% 28.84x
northcentralpa.com 2.83% 28.83x
binghamtonhomepage.com 1.13% 28.21x
publicholidays.us 1.07% 26.14x
thetimes-tribune.com 2.46% 23.55x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.07% 21.62x
Northeast Pennsylvania Cluster 14.84% 14.16x
Mail Order Food 0.18% 13.39x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.07% 13.21x
Shopping Catalogs 0.09% 12.12x
Promo Codes 0.13% 10.31x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.36% 9.80x
Grocery & Food Service 0.13% 9.11x
European Museums, Restaurants & Events 0.06% 9.01x
New Jersey Travel Location Cluster 2.20% 8.68x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female