Explore the Chocolate Lovers Audience
Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Chocolate Lovers audience.
INTERESTS
The Chocolate Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 38.98% | 37.20x |
| Blender Shoppers | 41.13% | 33.60x |
| Tea Drinkers | 34.39% | 32.67x |
| Godiva Chocolate Fans | 42.53% | 32.59x |
| Big Box Shoppers | 35.76% | 31.71x |
| Home Coffee Makers | 35.45% | 31.52x |
| Ice Cream Shoppers | 36.00% | 31.07x |
| Coffee Lovers | 41.64% | 30.93x |
| Restaurant Menu Researchers | 36.54% | 30.85x |
| Casual Dining Restaurant Researchers | 34.51% | 30.54x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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APPAREL RETAILERS
The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 1.63x |
| LL Bean | 0.01% | 1.53x |
| Jos A. Bank Clothiers | 0.42% | 1.50x |
| Bonobos | 0.10% | 1.41x |
| White House Black Market | 0.37% | 1.32x |
| Uniqlo | 0.03% | 1.32x |
| Mens Wearhouse | 0.61% | 1.31x |
| Ralph Lauren | 0.02% | 1.24x |
| Ann Taylor | 0.04% | 1.21x |
| Johnston and Murphy | 0.40% | 1.21x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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WEBSITES
The Chocolate Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chocolate Lovers audience is coach.com.
| Website | Composition | Index |
| coach.com | 1.21% | 78.79x |
| pier1.com | 2.11% | 61.04x |
| mommypoppins.com | 1.68% | 56.23x |
| sharperimage.com | 1.05% | 56.17x |
| hickoryfarms.com | 1.60% | 55.62x |
| yankeecandle.com | 3.09% | 55.25x |
| timeinc.com | 1.09% | 52.50x |
| lasvegas.com | 1.00% | 51.84x |
| peddlersvillage.com | 1.37% | 50.97x |
| ediblearrangements.com | 1.47% | 50.37x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.71% | 28.14x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.05% | 25.31x |
| ISPs & Local Services | 0.12% | 25.23x |
| Washington D.C. Hotels | 0.02% | 22.85x |
| Higher-End Fashion Brands | 2.19% | 21.64x |
| Mail Order Food | 3.49% | 21.63x |
| As Seen On TV Products | 0.14% | 20.94x |
| Custom Gifts | 5.26% | 19.25x |
| Shopping Catalogs | 4.00% | 19.12x |
| Holiday Gifts | 1.22% | 18.88x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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DEMOGRAPHICS
The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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