Dstillery Audiences

CHOCOLATE LOVERS

Audience Size: 3.5 Million Devices

Explore the Chocolate Lovers Audience

Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Chocolate Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Chocolate Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 29.81% 22.82x
Coffee Lovers 27.48% 20.73x
Big Box Shoppers 28.89% 19.59x
Ice Cream Shoppers 26.21% 19.55x
Retired Assisted Living Shoppers 26.21% 19.53x
Drug Store Shoppers 26.46% 19.32x
Tea Drinkers 23.56% 19.32x
Food Delivery Service Users 25.88% 18.59x
Pet Boarding and Sitter Researchers 24.63% 18.58x
Restaurant Menu Researchers 27.65% 18.46x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.63x
Victoria's Secret 0.01% 1.31x
Maurices 0.01% 1.01x
Carhartt 0.14% 0.99x
Mens Wearhouse 0.01% 0.92x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chocolate Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chocolate Lovers audience is christmastreeshops.com.

Website Composition Index
christmastreeshops.com 3.20% 30.72x
poconomountains.com 1.74% 25.82x
oldtimecandy.com 1.48% 24.92x
timesleader.com 2.16% 24.30x
pahomepage.com 5.87% 23.82x
lenox.com 1.24% 23.70x
sesameplace.com 1.16% 23.61x
pandora.net 1.24% 23.54x
lasvegasnow.com 1.59% 23.46x
hsn.com 2.18% 23.00x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.07% 17.78x
Upstate New York State Athletics 0.13% 16.00x
Home Printing 0.11% 15.87x
Food Cluster 0.91% 15.16x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.42% 14.67x
Party Suppliers 3.56% 14.65x
Networking Marketing 0.66% 14.57x
Fashion & Cosmetics 0.03% 14.46x
Mail Order Food 1.37% 14.34x
Custom Gifts 1.49% 14.14x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female