Dstillery Audiences

CHOCOLATE LOVERS

Audience Size: 3.2 Million Devices

Explore the Chocolate Lovers Audience

Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Chocolate Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Chocolate Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chocolate Lovers audience is Godiva Chocolate Fans.

Interest Composition Index
Godiva Chocolate Fans 52.85% 26.83x
Blender Shoppers 41.65% 25.53x
Coffee Lovers 42.54% 25.13x
Budget Grocery Shoppers 39.65% 25.00x
Home Coffee Makers 35.29% 23.99x
Sweet Tooths 44.18% 23.29x
Cookie Eaters 40.04% 23.24x
Ice Cream Shoppers 36.10% 23.24x
Pain Medication Users 38.88% 23.13x
Orlando Activities Researchers 31.66% 22.87x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.71x
Saint Laurent Paris 0.01% 1.65x
Uniqlo 0.02% 1.57x
Ralph Lauren 0.01% 1.49x
Levi Strauss 0.02% 1.48x
Talbots 0.07% 1.47x
Chicos 0.06% 1.45x
Calvin Klein 0.01% 1.43x
LL Bean 0.01% 1.41x
Ann Taylor 0.04% 1.41x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chocolate Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chocolate Lovers audience is coach.com.

Website Composition Index
coach.com 1.68% 81.74x
lancome-usa.com 1.20% 78.61x
pier1.com 2.80% 65.58x
youcaring.com 1.24% 63.08x
sharperimage.com 1.39% 58.06x
mommypoppins.com 2.35% 57.66x
neutrogena.com 1.01% 56.18x
puppyfind.com 1.37% 55.87x
timeinc.com 1.49% 55.03x
hickoryfarms.com 1.92% 54.33x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.09% 26.39x
Higher-End Fashion Brands 3.85% 21.35x
ISPs & Local Services 0.19% 20.75x
Washington D.C. Hotels 0.04% 19.97x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.09% 19.57x
As Seen On TV Products 0.18% 18.84x
Holiday Gifts 1.68% 18.02x
Mail Order Food 4.68% 17.26x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.29% 16.99x
Shopping Catalogs 5.05% 16.91x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female