Dstillery Audiences

CHOCOLATE LOVERS

Audience Size: 106.7 Thousand Devices

Explore the Chocolate Lovers Audience

Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 106.7 thousand unique devices whose actions qualify for the Chocolate Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Chocolate Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chocolate Lovers audience is Snow Removal Researchers.

Interest Composition Index
Snow Removal Researchers 17.88% 335.82x
Aquarium Trip Planners 23.13% 331.24x
Swimming Enthusiasts 19.76% 284.18x
Atlanta United Fans 16.87% 246.01x
Restaurant Menu Researchers 45.52% 24.13x
Coffee Lovers 44.43% 22.53x
Godiva Chocolate Fans 53.02% 22.47x
Sporting Goods Shoppers 33.77% 21.51x
Casual Dining Restaurant Researchers 40.58% 20.95x
Budget Grocery Shoppers 35.93% 20.92x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.08% 1.44x
Gap 0.08% 1.08x
Carhartt 0.16% 1.01x
Old Navy 0.02% 0.39x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chocolate Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chocolate Lovers audience is mommypoppins.com.

Website Composition Index
mommypoppins.com 2.72% 48.16x
pier1.com 2.71% 46.61x
ediblearrangements.com 2.56% 44.19x
olivegarden.com 3.32% 44.03x
hickoryfarms.com 2.05% 42.38x
thepointsguy.com 2.16% 42.17x
yankeecandle.com 4.04% 41.58x
modells.com 2.69% 40.56x
bbb.org 9.74% 40.07x
poetryfoundation.org 2.28% 39.96x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.19% 22.82x
Higher-End Fashion Brands 4.07% 17.69x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 1.94% 17.23x
Mail Order Food 4.55% 17.08x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.14% 16.15x
Holiday Gifts 1.67% 15.20x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.43% 14.93x
Food Cluster 5.92% 14.54x
Shopping Catalogs 4.93% 14.42x
Home Office Products 0.71% 14.31x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.