Dstillery Audiences

CHOCOLATE LOVERS

Audience Size: 651.6 Thousand Devices

Explore the Chocolate Lovers Audience

Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 651.6 thousand unique devices whose actions qualify for the Chocolate Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Chocolate Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 28.40% 24.00x
Coffee Lovers 26.81% 21.57x
Big Box Shoppers 27.16% 21.33x
Retired Assisted Living Shoppers 24.71% 20.86x
Restaurant Menu Researchers 28.11% 20.83x
Las Vegas Hotel Researchers 27.68% 20.52x
Drug Store Shoppers 23.34% 19.76x
Retired Health Insurance Researchers 22.79% 19.49x
Ice Cream Shoppers 25.37% 19.45x
Food Delivery Service Users 8.70% 19.36x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.91x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chocolate Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chocolate Lovers audience is christmastreeshops.com.

Website Composition Index
christmastreeshops.com 1.00% 43.09x
nationalgridus.com 1.03% 31.72x
wegmans.com 1.69% 31.47x
tapinto.net 1.31% 30.48x
avenue.com 1.00% 30.05x
nyandcompany.com 1.87% 28.45x
timesleader.com 2.64% 27.76x
wicz.com 1.67% 27.47x
caesars.com 2.23% 27.21x
riteaid.com 1.46% 26.74x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.72% 17.50x
Networking Marketing 0.17% 16.43x
Upstate New York State Athletics 0.04% 16.34x
Home Decoration - Crafts & Kids 0.13% 16.30x
Custom Gifts 0.31% 16.30x
Food Cluster 0.15% 16.02x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.13% 15.34x
Promo Codes 1.13% 14.90x
Cub & Girl Scouts 0.13% 14.77x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.21% 14.61x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female