Dstillery Audiences

CHOCOLATE LOVERS

Audience Size: 4.2 Million Devices

Explore the Chocolate Lovers Audience

Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Chocolate Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Chocolate Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 39.78% 25.99x
Tea Drinkers 30.45% 23.41x
Blender Shoppers 37.55% 22.91x
Coffee Lovers 36.16% 22.58x
Big Box Shoppers 38.16% 22.51x
Ice Cream Shoppers 32.35% 22.33x
Home Coffee Makers 32.65% 22.08x
Retired Assisted Living Shoppers 33.87% 22.04x
Bargain Shopping Researchers 31.98% 21.73x
Drug Store Shoppers 35.59% 20.92x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is REI.

Location Composition Index
REI 0.01% 1.43x
Ann Taylor 0.02% 1.20x
Brooks Brothers 0.03% 1.20x
Dressbarn 0.03% 1.19x
Forever 21 0.05% 1.13x
Madewell 0.02% 1.11x
Gap 0.08% 1.10x
Gymboree 0.05% 1.10x
Journeys 0.10% 1.10x
Hollister 0.05% 1.08x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chocolate Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chocolate Lovers audience is mymms.com.

Website Composition Index
mymms.com 1.20% 35.09x
bonton.com 1.15% 32.04x
toysrus.com 2.74% 31.96x
spirithalloween.com 1.15% 30.15x
bbb.org 1.58% 29.08x
collectionsetc.com 1.35% 28.53x
regmovies.com 1.08% 27.48x
honeybakedonline.com 1.07% 27.25x
enterprise.com 2.40% 27.20x
ucomparehealthcare.com 1.25% 26.83x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chocolate Lovers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.04% 24.62x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 22.24x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.23% 18.91x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.38% 18.35x
Assorted Topics (Cooking, Games, Viral Media) 0.10% 18.04x
As Seen On TV Products 0.06% 17.65x
Parenting & Nutrition 0.03% 17.56x
Discount Shopping 2.13% 16.16x
Shopping Catalogs 2.02% 16.04x
Consumer Rewards 0.18% 15.93x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female