Explore the Chocolate Lovers Audience
Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Chocolate Lovers audience.
INTERESTS
The Chocolate Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 33.83% | 23.34x |
| Coffee Lovers | 29.95% | 21.20x |
| Tea Drinkers | 26.54% | 20.95x |
| Big Box Shoppers | 31.39% | 20.58x |
| Retired Assisted Living Shoppers | 28.92% | 20.32x |
| Ice Cream Shoppers | 29.60% | 20.02x |
| Blender Shoppers | 31.26% | 19.80x |
| Drug Store Shoppers | 29.60% | 19.72x |
| Discount Big Box Shoppers | 27.74% | 19.46x |
| Bargain Shopping Researchers | 26.09% | 19.44x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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APPAREL RETAILERS
The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 1.17x |
| Chicos | 0.01% | 1.16x |
| American Eagle Outfitters | 0.02% | 1.15x |
| LOFT | 0.02% | 1.14x |
| Buckle | 0.01% | 1.09x |
| Aeropostale | 0.01% | 1.09x |
| Journeys | 0.02% | 1.07x |
| Old Navy | 0.02% | 1.06x |
| Dressbarn | 0.01% | 1.05x |
| Express | 0.02% | 1.03x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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WEBSITES
The Chocolate Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chocolate Lovers audience is mymms.com.
| Website | Composition | Index |
| mymms.com | 1.01% | 37.27x |
| adventureaquarium.com | 1.23% | 29.96x |
| honeybakedonline.com | 1.01% | 29.07x |
| candywarehouse.com | 1.16% | 28.60x |
| christmastreeshops.com | 3.91% | 27.05x |
| candyfavorites.com | 1.11% | 25.57x |
| carvel.com | 1.09% | 23.78x |
| timesleader.com | 1.51% | 23.72x |
| veruta.com | 3.17% | 22.96x |
| atlanticcitynj.com | 1.08% | 22.81x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.10% | 19.15x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.58% | 15.72x |
| Mail Order Food | 1.52% | 15.57x |
| Food Cluster | 1.41% | 15.07x |
| Party Suppliers | 5.03% | 14.19x |
| Networking Marketing | 0.87% | 14.17x |
| Consumer Rewards | 0.16% | 14.04x |
| Shopping Catalogs | 1.14% | 14.00x |
| Custom Gifts | 1.96% | 13.92x |
| Home Decoration - Crafts & Kids | 0.89% | 13.78x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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DEMOGRAPHICS
The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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