Dstillery Audiences

CHOCOLATE LOVERS

Audience Size: 2.6 Million Devices

Explore the Chocolate Lovers Audience

Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Chocolate Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Chocolate Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chocolate Lovers audience is Cookie Recipe Researchers.

Interest Composition Index
Cookie Recipe Researchers 41.46% 45.78x
Misc-Deal Seekers or Coupon Shoppers 14.59% 37.64x
Sweet Tooths 38.50% 35.49x
Homemade Gifts Crafters 33.12% 34.87x
Cookie Eaters 32.67% 34.75x
Recipe Researchers 9.61% 34.42x
Cooking Show Fans 8.52% 34.24x
Home Kitchen Bakers 37.04% 34.05x
Louisiana Creole Food Enthusiasts 26.91% 33.81x
Cook at Home Parents 21.53% 32.22x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.52x
Maurices 0.03% 1.31x
Zumiez 0.01% 1.28x
Old Navy 0.02% 1.10x
Gymboree 0.01% 1.00x
Urban Outfitters 0.01% 0.96x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chocolate Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chocolate Lovers audience is ninerecipes.com.

Website Composition Index
ninerecipes.com 1.05% 54.60x
hugsandcookiesxoxo.com 2.25% 44.48x
omgchocolatedesserts.com 15.21% 44.27x
couponcravings.com 1.94% 42.86x
newsouthcharm.com 2.53% 42.58x
yummiestfood.com 1.59% 42.38x
hoteatsandcoolreads.com 4.23% 41.95x
familycookierecipes.com 1.45% 41.94x
fakeginger.com 6.09% 41.88x
shesaved.com 2.42% 41.74x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.10% 21.17x
Assorted Topics (Car News, Animals, Viral Media) 1.13% 20.06x
Coupons & Family 5.61% 19.74x
Unique & Personalized Fashion 0.16% 16.32x
Family on a Budget 14.67% 15.02x
Mommy Bloggers 6.40% 14.72x
Cakes & Sweets 0.20% 14.12x
Parenting Blogs 0.87% 14.05x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.00% 12.83x
Conscious Living 1.06% 12.25x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female