Dstillery Audiences

CHOCOLATE LOVERS

Audience Size: 3.8 Million Devices

Explore the Chocolate Lovers Audience

Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Chocolate Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Chocolate Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 33.83% 23.34x
Coffee Lovers 29.95% 21.20x
Tea Drinkers 26.54% 20.95x
Big Box Shoppers 31.39% 20.58x
Retired Assisted Living Shoppers 28.92% 20.32x
Ice Cream Shoppers 29.60% 20.02x
Blender Shoppers 31.26% 19.80x
Drug Store Shoppers 29.60% 19.72x
Discount Big Box Shoppers 27.74% 19.46x
Bargain Shopping Researchers 26.09% 19.44x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.17x
Chicos 0.01% 1.16x
American Eagle Outfitters 0.02% 1.15x
LOFT 0.02% 1.14x
Buckle 0.01% 1.09x
Aeropostale 0.01% 1.09x
Journeys 0.02% 1.07x
Old Navy 0.02% 1.06x
Dressbarn 0.01% 1.05x
Express 0.02% 1.03x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chocolate Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chocolate Lovers audience is mymms.com.

Website Composition Index
mymms.com 1.01% 37.27x
adventureaquarium.com 1.23% 29.96x
honeybakedonline.com 1.01% 29.07x
candywarehouse.com 1.16% 28.60x
christmastreeshops.com 3.91% 27.05x
candyfavorites.com 1.11% 25.57x
carvel.com 1.09% 23.78x
timesleader.com 1.51% 23.72x
veruta.com 3.17% 22.96x
atlanticcitynj.com 1.08% 22.81x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.10% 19.15x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.58% 15.72x
Mail Order Food 1.52% 15.57x
Food Cluster 1.41% 15.07x
Party Suppliers 5.03% 14.19x
Networking Marketing 0.87% 14.17x
Consumer Rewards 0.16% 14.04x
Shopping Catalogs 1.14% 14.00x
Custom Gifts 1.96% 13.92x
Home Decoration - Crafts & Kids 0.89% 13.78x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female