Dstillery Audiences

CHOCOLATE LOVERS

Audience Size: 3.6 Million Devices

Explore the Chocolate Lovers Audience

Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Chocolate Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Chocolate Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 30.85% 22.09x
Coffee Lovers 28.47% 19.88x
Retired Assisted Living Shoppers 26.57% 19.18x
Big Box Shoppers 28.94% 19.17x
Ice Cream Shoppers 28.05% 18.68x
Drug Store Shoppers 27.44% 18.60x
Pet Boarding and Sitter Researchers 23.81% 18.36x
Restaurant Menu Researchers 26.97% 18.28x
Food Delivery Service Users 26.47% 18.21x
Blender Shoppers 27.47% 17.98x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.43x
Chicos 0.01% 1.32x
Victoria's Secret 0.01% 1.23x
Mens Wearhouse 0.01% 1.15x
Carhartt 0.15% 1.02x
Maurices 0.01% 1.01x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chocolate Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chocolate Lovers audience is christmastreeshops.com.

Website Composition Index
christmastreeshops.com 3.20% 30.72x
poconomountains.com 1.74% 25.82x
oldtimecandy.com 1.48% 24.92x
timesleader.com 2.16% 24.30x
pahomepage.com 5.87% 23.82x
lenox.com 1.24% 23.70x
sesameplace.com 1.16% 23.61x
pandora.net 1.24% 23.54x
lasvegasnow.com 1.59% 23.46x
hsn.com 2.18% 23.00x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.07% 18.47x
Fashion & Cosmetics 0.03% 15.16x
Home Printing 0.10% 15.09x
Food Cluster 0.90% 14.79x
Networking Marketing 0.67% 14.56x
Upstate New York State Athletics 0.12% 14.55x
Party Suppliers 3.54% 14.31x
Mail Order Food 1.36% 14.12x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.40% 14.11x
Custom Gifts 1.46% 13.79x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female