Dstillery Audiences

CHOCOLATE LOVERS

Audience Size: 2.8 Million Devices

Explore the Chocolate Lovers Audience

Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Chocolate Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Chocolate Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chocolate Lovers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 38.98% 37.20x
Blender Shoppers 41.13% 33.60x
Tea Drinkers 34.39% 32.67x
Godiva Chocolate Fans 42.53% 32.59x
Big Box Shoppers 35.76% 31.71x
Home Coffee Makers 35.45% 31.52x
Ice Cream Shoppers 36.00% 31.07x
Coffee Lovers 41.64% 30.93x
Restaurant Menu Researchers 36.54% 30.85x
Casual Dining Restaurant Researchers 34.51% 30.54x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Supreme.

Location Composition Index
Supreme 0.02% 1.63x
LL Bean 0.01% 1.53x
Jos A. Bank Clothiers 0.42% 1.50x
Bonobos 0.10% 1.41x
White House Black Market 0.37% 1.32x
Uniqlo 0.03% 1.32x
Mens Wearhouse 0.61% 1.31x
Ralph Lauren 0.02% 1.24x
Ann Taylor 0.04% 1.21x
Johnston and Murphy 0.40% 1.21x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chocolate Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chocolate Lovers audience is coach.com.

Website Composition Index
coach.com 1.21% 78.79x
pier1.com 2.11% 61.04x
mommypoppins.com 1.68% 56.23x
sharperimage.com 1.05% 56.17x
hickoryfarms.com 1.60% 55.62x
yankeecandle.com 3.09% 55.25x
timeinc.com 1.09% 52.50x
lasvegas.com 1.00% 51.84x
peddlersvillage.com 1.37% 50.97x
ediblearrangements.com 1.47% 50.37x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.71% 28.14x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 25.31x
ISPs & Local Services 0.12% 25.23x
Washington D.C. Hotels 0.02% 22.85x
Higher-End Fashion Brands 2.19% 21.64x
Mail Order Food 3.49% 21.63x
As Seen On TV Products 0.14% 20.94x
Custom Gifts 5.26% 19.25x
Shopping Catalogs 4.00% 19.12x
Holiday Gifts 1.22% 18.88x
Composition Percentage: The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female