Explore the Chocolate Lovers Audience
Below you'll find more information about the Chocolate Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Chocolate Lovers audience.
INTERESTS
The Chocolate Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chocolate Lovers audience is Cookie Recipe Researchers.
| Interest | Composition | Index |
| Cookie Recipe Researchers | 41.46% | 45.78x |
| Misc-Deal Seekers or Coupon Shoppers | 14.59% | 37.64x |
| Sweet Tooths | 38.50% | 35.49x |
| Homemade Gifts Crafters | 33.12% | 34.87x |
| Cookie Eaters | 32.67% | 34.75x |
| Recipe Researchers | 9.61% | 34.42x |
| Cooking Show Fans | 8.52% | 34.24x |
| Home Kitchen Bakers | 37.04% | 34.05x |
| Louisiana Creole Food Enthusiasts | 26.91% | 33.81x |
| Cook at Home Parents | 21.53% | 32.22x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Interest attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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APPAREL RETAILERS
The Chocolate Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chocolate Lovers audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.01% | 1.52x |
| Maurices | 0.03% | 1.31x |
| Zumiez | 0.01% | 1.28x |
| Old Navy | 0.02% | 1.10x |
| Gymboree | 0.01% | 1.00x |
| Urban Outfitters | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Location attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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WEBSITES
The Chocolate Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chocolate Lovers audience is ninerecipes.com.
| Website | Composition | Index |
| ninerecipes.com | 1.05% | 54.60x |
| hugsandcookiesxoxo.com | 2.25% | 44.48x |
| omgchocolatedesserts.com | 15.21% | 44.27x |
| couponcravings.com | 1.94% | 42.86x |
| newsouthcharm.com | 2.53% | 42.58x |
| yummiestfood.com | 1.59% | 42.38x |
| hoteatsandcoolreads.com | 4.23% | 41.95x |
| familycookierecipes.com | 1.45% | 41.94x |
| fakeginger.com | 6.09% | 41.88x |
| shesaved.com | 2.42% | 41.74x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Web attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chocolate Lovers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.10% | 21.17x |
| Assorted Topics (Car News, Animals, Viral Media) | 1.13% | 20.06x |
| Coupons & Family | 5.61% | 19.74x |
| Unique & Personalized Fashion | 0.16% | 16.32x |
| Family on a Budget | 14.67% | 15.02x |
| Mommy Bloggers | 6.40% | 14.72x |
| Cakes & Sweets | 0.20% | 14.12x |
| Parenting Blogs | 0.87% | 14.05x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 3.00% | 12.83x |
| Conscious Living | 1.06% | 12.25x |
Composition Percentage:
The overlap percentage between the Chocolate Lovers audience and the Content Affinity attribute.
Index: A comparison of the Chocolate Lovers audience to the internet population.
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DEMOGRAPHICS
The Chocolate Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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