Dstillery Audiences

CHOLESTEROL RESEARCHERS

Audience Size: 2.6 Million Devices

Explore the Cholesterol Researchers Audience

Below you'll find more information about the Cholesterol Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Cholesterol Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cholesterol Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cholesterol Researchers audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 64.46% 62.61x
Home Custom Bedroom Decorators 56.18% 60.92x
Custom Home Lighting Shoppers 56.18% 60.92x
Mens Fitness Publication Readers 63.63% 59.02x
Eco-Conscious Consumers 64.14% 58.88x
Liberal News Readers 65.31% 58.79x
TV Advertising Professionals 61.59% 57.45x
Medical Advice Researchers 58.12% 56.33x
Financial News Readers 57.88% 54.32x
Boston Trip Planners 60.89% 54.07x
Composition Percentage: The overlap percentage between the Cholesterol Researchers audience and the Interest attribute.
Index: A comparison of the Cholesterol Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cholesterol Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cholesterol Researchers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.30x
Gymboree 0.01% 1.21x
White House Black Market 0.02% 1.18x
Jos A. Bank Clothiers 0.01% 1.11x
Carhartt 0.14% 0.97x
Buckle 0.01% 0.95x
Old Navy 0.02% 0.95x
Banana Republic 0.01% 0.91x
Victoria's Secret 0.02% 0.90x
Journeys 0.02% 0.89x
Composition Percentage: The overlap percentage between the Cholesterol Researchers audience and the Location attribute.
Index: A comparison of the Cholesterol Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cholesterol Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cholesterol Researchers audience is mediamatters.org.

Website Composition Index
mediamatters.org 1.12% 56.13x
metalheadzone.com 2.40% 54.75x
manrepeller.com 3.92% 53.31x
splcenter.org 1.11% 52.94x
sputniknews.com 1.78% 52.47x
popmatters.com 1.14% 51.62x
japantoday.com 1.17% 50.36x
irishexaminer.com 1.46% 49.62x
fee.org 1.03% 49.56x
opb.org 1.06% 49.43x
Composition Percentage: The overlap percentage between the Cholesterol Researchers audience and the Web attribute.
Index: A comparison of the Cholesterol Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cholesterol Researchers audience is Ireland Cluster.

Content Affinity Composition Index
Ireland Cluster 9.61% 27.08x
Disease Cluster 0.18% 25.90x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.17% 25.27x
Diabetes Research 0.38% 24.97x
Food Cluster 0.12% 24.35x
Australia & New Zealand Media 3.74% 23.99x
Pharmacy 0.86% 23.79x
Perfume, Makeup & Cosmetics 0.50% 23.52x
Celebrity Gossip 1.14% 23.35x
Video Content Sites 1.82% 22.55x
Composition Percentage: The overlap percentage between the Cholesterol Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cholesterol Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cholesterol Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male