Dstillery Audiences

CHRISTIAN VOTERS

Audience Size: 2.4 Million Devices

Explore the Christian Voters Audience

Below you'll find more information about the Christian Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Christian Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Christian Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christian Voters audience is Family Values Advocates.

Interest Composition Index
Family Values Advocates 31.48% 35.00x
Bible Study Researchers 32.02% 30.98x
Tea Party Policy Supporters 20.19% 27.77x
Evangelical Christians 24.68% 23.35x
Conservative News Readers 17.87% 22.03x
Family Medical Practice Journal Researchers 21.60% 21.65x
Social Conservatives 17.69% 21.47x
Back Pain Sufferers 15.55% 21.19x
Budget Grocery Shoppers 15.07% 20.25x
Budget Mobile Phone Researchers 17.21% 19.87x
Composition Percentage: The overlap percentage between the Christian Voters audience and the Interest attribute.
Index: A comparison of the Christian Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christian Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christian Voters audience is Belk.

Location Composition Index
Belk 0.01% 1.41x
Buckle 0.21% 1.36x
Jos A. Bank Clothiers 0.34% 1.30x
Mens Wearhouse 0.52% 1.22x
Chicos 0.07% 1.16x
Tommy Bahama 0.03% 1.11x
White House Black Market 0.22% 1.09x
Johnston and Murphy 0.13% 1.02x
Lane Bryant 0.04% 1.01x
Free People 0.02% 1.00x
Composition Percentage: The overlap percentage between the Christian Voters audience and the Location attribute.
Index: A comparison of the Christian Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christian Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christian Voters audience is christianvoterguide.com.

Website Composition Index
christianvoterguide.com 1.20% 87.89x
sidroth.org 1.44% 59.07x
kcm.org 5.83% 53.91x
bsfinternational.org 1.01% 50.41x
equip.org 1.20% 45.71x
hearitfirst.com 1.31% 45.69x
unlockingthebible.org 1.00% 45.07x
joniandfriends.org 1.15% 43.95x
oneplace.com 3.00% 43.75x
ttb.org 1.18% 43.42x
Composition Percentage: The overlap percentage between the Christian Voters audience and the Web attribute.
Index: A comparison of the Christian Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christian Voters audience is Christians Prosperity Gospel.

Content Affinity Composition Index
Christians Prosperity Gospel 6.99% 26.95x
Christianity Cluster 6.98% 25.40x
Christian Music 3.81% 24.94x
Homeschooling 0.88% 24.39x
Christian Youth 1.86% 22.67x
Right Wing Blogs - Pro-gun & Pro-life 10.58% 19.28x
Christianity - Faith, Charity & Counseling 23.30% 18.25x
Christian News 8.21% 17.23x
ISPs & Local Services 0.08% 14.71x
Right Wing Blogs - Political Activism 2.30% 13.23x
Composition Percentage: The overlap percentage between the Christian Voters audience and the Content Affinity attribute.
Index: A comparison of the Christian Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christian Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female