Dstillery Audiences

CHRISTMAS CELEBRATION RESEARCHERS

Audience Size: 5.6 Million Devices

Explore the Christmas Celebration Researchers Audience

Below you'll find more information about the Christmas Celebration Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Christmas Celebration Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Celebration Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Celebration Researchers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 26.12% 12.61x
Home Rug Shoppers 26.10% 12.61x
Kids Clothing Shoppers 26.00% 11.90x
Home Decor Shoppers 24.53% 11.46x
Mid-Range Grocery Shoppers 21.95% 11.41x
Budget Grocery Shoppers 17.96% 10.23x
Chocolate Lovers 18.55% 10.13x
Casual Dining Restaurant Researchers 20.53% 10.02x
Christmas Decorations Shoppers 19.48% 9.88x
Quilting Enthusiasts 17.16% 9.76x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Interest attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Celebration Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Celebration Researchers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.41x
Talbots 0.03% 1.33x
Dressbarn 0.03% 1.25x
Ralph Lauren 0.01% 1.23x
Old Navy 0.07% 1.19x
Jos A. Bank Clothiers 0.04% 1.19x
LOFT 0.05% 1.17x
Brooks Brothers 0.02% 1.16x
Mens Wearhouse 0.05% 1.14x
Express 0.06% 1.08x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Location attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Celebration Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Celebration Researchers audience is christmastreeshops.com.

Website Composition Index
christmastreeshops.com 5.22% 31.91x
collectionsetc.com 1.24% 27.89x
jordans.com 1.32% 24.75x
bobstores.com 1.51% 18.44x
thebige.com 1.11% 16.67x
toysrus.com 1.16% 16.38x
modlily.com 2.10% 16.21x
nationalgridus.com 4.24% 16.04x
liligal.com 1.81% 15.78x
blair.com 7.33% 14.73x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Web attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Celebration Researchers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 1.10% 12.46x
ISPs & Local Services 0.01% 11.12x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.10% 9.96x
Shopping Catalogs 1.02% 8.96x
Online Games 2.14% 8.44x
Custom Gifts 1.68% 8.22x
Arts & Crafts 0.29% 7.51x
Promo Codes 3.49% 7.13x
Party Suppliers 3.45% 7.11x
Home Printing 0.14% 6.99x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Content Affinity attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Celebration Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female