Dstillery Audiences

CHRISTMAS CELEBRATION RESEARCHERS

Audience Size: 8.1 Million Devices

Explore the Christmas Celebration Researchers Audience

Below you'll find more information about the Christmas Celebration Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 8.1 million unique devices whose actions qualify for the Christmas Celebration Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Celebration Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Celebration Researchers audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 14.20% 9.70x
Kids Clothing Shoppers 16.08% 9.21x
Discount Big Box Shoppers 12.49% 8.99x
Budget Grocery Shoppers 13.69% 8.77x
Mid-Range Grocery Shoppers 18.18% 8.45x
Family Adventures Travelers 21.83% 8.16x
Apartment Furniture Shoppers 12.17% 8.13x
Casual Dining Restaurant Researchers 15.08% 7.96x
Flower & Gift Basket Shoppers 12.33% 7.95x
Online Home Decor Shoppers 11.02% 7.92x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Interest attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Celebration Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Celebration Researchers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.41x
Talbots 0.07% 1.61x
Supreme 0.00% 1.55x
Ann Taylor 0.02% 1.44x
Ralph Lauren 0.01% 1.35x
Lululemon 0.05% 1.24x
Dressbarn 0.04% 1.18x
Banana Republic 0.04% 1.15x
Old Navy 0.06% 1.14x
REI 0.02% 1.14x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Location attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Celebration Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Celebration Researchers audience is christmastreeshops.com.

Website Composition Index
christmastreeshops.com 4.60% 34.37x
collectionsetc.com 4.17% 28.72x
shaws.com 1.47% 28.08x
jordans.com 1.55% 26.64x
acmemarkets.com 1.61% 22.98x
yankeecandle.com 1.74% 22.20x
pier1.com 1.04% 21.89x
dressbarn.com 1.34% 21.37x
weekly-ads.us 2.54% 21.02x
bonton.com 2.10% 20.68x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Web attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Celebration Researchers audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.46% 9.94x
Home Decoration - Crafts & Kids 1.84% 8.98x
Shopping Catalogs 2.64% 7.78x
Online Games 1.55% 7.41x
ISPs & Local Services 0.09% 7.37x
Custom Gifts 3.27% 6.94x
New Jersey Travel Location Cluster 4.91% 6.58x
Promo Codes 5.44% 6.41x
Rhode Island Cluster 1.84% 6.21x
Home Printing 0.45% 6.20x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Content Affinity attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Celebration Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female