Dstillery Audiences

CHRISTMAS CELEBRATION RESEARCHERS

Audience Size: 4.1 Million Devices

Explore the Christmas Celebration Researchers Audience

Below you'll find more information about the Christmas Celebration Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Christmas Celebration Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Celebration Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Celebration Researchers audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 23.56% 12.48x
Home Goods Supercenter Shoppers 15.99% 11.47x
Home Rug Shoppers 15.99% 11.47x
Mid-Range Grocery Shoppers 18.82% 11.00x
Getaways Researchers 13.17% 10.85x
Home Decor Shoppers 13.80% 10.49x
Home Goods Shoppers 15.30% 9.85x
Quilting Enthusiasts 15.42% 9.62x
Budget Grocery Shoppers 11.66% 9.60x
Embroidery Enthusiasts 17.87% 9.53x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Interest attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Celebration Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Celebration Researchers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.52x
American Eagle Outfitters 0.01% 1.45x
Aeropostale 0.01% 1.43x
Old Navy 0.02% 1.31x
Express 0.01% 1.23x
Victoria's Secret 0.01% 1.07x
Journeys 0.01% 1.06x
The Childrens Place 0.01% 0.97x
Carhartt 0.10% 0.95x
Maurices 0.01% 0.86x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Location attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Celebration Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Celebration Researchers audience is christmastreeshops.com.

Website Composition Index
christmastreeshops.com 1.11% 32.03x
blair.com 1.54% 17.73x
acultivatednest.com 1.07% 14.88x
currentobituary.com 2.05% 14.60x
thenavagepatch.com 1.41% 14.26x
wegmans.com 1.19% 14.23x
prudentpennypincher.com 3.14% 13.80x
heraldnews.com 1.23% 13.64x
enterprisenews.com 1.81% 13.42x
overstock.com 2.42% 12.28x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Web attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Celebration Researchers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.17% 10.94x
Arts & Crafts 0.09% 7.52x
Shopping Catalogs 0.30% 6.87x
Promo Codes 0.82% 6.55x
Costumes 0.02% 6.42x
Online Games 1.72% 6.35x
Custom Gifts 0.25% 6.28x
Holiday Gifts 0.05% 6.28x
Party Suppliers 0.52% 6.23x
Upstate New York Travel Cluster 2.33% 5.82x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Content Affinity attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Celebration Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female