Dstillery Audiences

CHRISTMAS CELEBRATION RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Christmas Celebration Researchers Audience

Below you'll find more information about the Christmas Celebration Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Christmas Celebration Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Celebration Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Celebration Researchers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 23.32% 18.53x
Home Goods Supercenter Shoppers 23.32% 18.53x
Home Decor Shoppers 21.50% 17.01x
Kids Clothing Shoppers 25.43% 16.17x
Mid-Range Grocery Shoppers 22.35% 15.19x
Budget Grocery Shoppers 17.03% 14.94x
Casual Dining Restaurant Researchers 18.82% 14.41x
Department Store Shoppers 17.55% 14.17x
Discount Big Box Shoppers 17.48% 14.13x
Chocolate Lovers 18.15% 14.04x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Interest attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Celebration Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Celebration Researchers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.70x
Dressbarn 0.04% 1.37x
Talbots 0.03% 1.31x
Brooks Brothers 0.02% 1.22x
White House Black Market 0.08% 1.21x
H&M 0.05% 1.16x
Jos A. Bank Clothiers 0.06% 1.15x
Chicos 0.04% 1.15x
LOFT 0.06% 1.13x
Old Navy 0.07% 1.12x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Location attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Celebration Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Celebration Researchers audience is christmastreeshops.com.

Website Composition Index
christmastreeshops.com 4.63% 34.23x
jordans.com 1.33% 25.77x
collectionsetc.com 1.25% 25.48x
thenavagepatch.com 1.41% 19.87x
littlehouseoffour.com 1.07% 19.24x
toysrus.com 1.89% 18.72x
bobstores.com 1.70% 18.28x
jetblue.com 1.27% 17.84x
prettymyparty.com 1.08% 16.80x
chasingfoxes.com 1.56% 16.49x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Web attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Celebration Researchers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 1.43% 14.55x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.18% 12.53x
ISPs & Local Services 0.03% 11.61x
Shopping Catalogs 1.41% 11.45x
Custom Gifts 1.81% 10.32x
Online Games 2.31% 9.88x
Home Printing 0.20% 8.64x
Promo Codes 4.08% 8.52x
Arts & Crafts 0.38% 8.35x
Discount Shopping 1.25% 8.18x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Content Affinity attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Celebration Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female