Dstillery Audiences

CHRISTMAS CELEBRATION RESEARCHERS

Audience Size: 3.6 Million Devices

Explore the Christmas Celebration Researchers Audience

Below you'll find more information about the Christmas Celebration Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Christmas Celebration Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Celebration Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Celebration Researchers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 22.90% 27.27x
Home Goods Supercenter Shoppers 22.91% 27.26x
Home Decor Shoppers 22.39% 24.38x
Budget Grocery Shoppers 17.06% 22.92x
Kids Clothing Shoppers 23.32% 22.24x
Department Store Shoppers 17.06% 21.88x
Discount Big Box Shoppers 18.17% 21.66x
Casual Dining Restaurant Researchers 18.73% 20.68x
Chocolate Lovers 19.17% 20.41x
Mid-Range Grocery Shoppers 23.62% 20.37x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Interest attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Celebration Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Celebration Researchers audience is LL Bean.

Location Composition Index
LL Bean 0.02% 2.24x
Supreme 0.02% 2.10x
Ralph Lauren 0.02% 1.60x
Talbots 0.06% 1.40x
Jos A. Bank Clothiers 0.35% 1.35x
Bonobos 0.07% 1.32x
Carhartt 0.01% 1.31x
J. Crew 0.07% 1.28x
Express Outlets 0.01% 1.28x
White House Black Market 0.25% 1.26x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Location attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Celebration Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Celebration Researchers audience is christmastreeshops.com.

Website Composition Index
christmastreeshops.com 8.60% 53.25x
collectionsetc.com 4.04% 47.29x
shaws.com 2.09% 47.18x
bernieandphyls.com 1.37% 43.88x
cardis.com 1.25% 43.59x
curtainandbathoutlet.com 1.38% 40.20x
jordans.com 2.56% 38.94x
yankeecandle.com 1.67% 34.35x
weekly-ads.us 2.70% 33.94x
dressbarn.com 1.28% 33.64x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Web attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Celebration Researchers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.49% 18.80x
Home Decoration - Crafts & Kids 2.62% 17.89x
Shopping Catalogs 2.97% 14.12x
ISPs & Local Services 0.07% 12.87x
Custom Gifts 3.41% 12.48x
Online Games 2.40% 12.39x
Home Printing 0.43% 10.75x
Promo Codes 6.41% 10.63x
New Jersey Travel Location Cluster 6.18% 10.62x
Holiday Gifts 0.67% 10.20x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Content Affinity attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Celebration Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female