Dstillery Audiences

CHRISTMAS CELEBRATION RESEARCHERS

Audience Size: 5 Million Devices

Explore the Christmas Celebration Researchers Audience

Below you'll find more information about the Christmas Celebration Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Christmas Celebration Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Celebration Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Celebration Researchers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 24.10% 18.82x
Home Rug Shoppers 24.09% 18.82x
Home Decor Shoppers 23.78% 16.91x
Kids Clothing Shoppers 25.65% 16.27x
Mid-Range Grocery Shoppers 23.28% 15.17x
Budget Grocery Shoppers 18.19% 15.14x
Casual Dining Restaurant Researchers 19.73% 14.63x
Department Store Shoppers 19.03% 14.56x
Discount Big Box Shoppers 18.90% 14.36x
Chocolate Lovers 19.50% 14.12x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Interest attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Celebration Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Celebration Researchers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.88x
Ralph Lauren 0.02% 1.38x
Jos A. Bank Clothiers 0.29% 1.35x
Bonobos 0.09% 1.34x
White House Black Market 0.35% 1.33x
Belk 0.01% 1.32x
Dressbarn 0.06% 1.32x
Brooks Brothers 0.03% 1.31x
Mens Wearhouse 0.46% 1.25x
Talbots 0.04% 1.25x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Location attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Celebration Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Celebration Researchers audience is christmastreeshops.com.

Website Composition Index
christmastreeshops.com 5.89% 40.09x
shaws.com 1.19% 36.38x
collectionsetc.com 2.38% 34.70x
jordans.com 1.73% 29.66x
acmemarkets.com 1.38% 27.60x
weekly-ads.us 1.74% 25.91x
bonton.com 1.22% 23.92x
americasspotlight.com 1.09% 23.90x
currentobituary.com 1.28% 22.27x
ctvisit.com 1.16% 21.97x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Web attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Celebration Researchers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 1.67% 13.35x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.24% 12.56x
ISPs & Local Services 0.04% 10.86x
Shopping Catalogs 1.80% 10.76x
Custom Gifts 2.10% 9.65x
Online Games 2.13% 9.48x
Home Printing 0.28% 8.66x
Promo Codes 4.69% 8.06x
New Jersey Travel Location Cluster 4.58% 7.81x
Arts & Crafts 0.43% 7.70x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Content Affinity attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Celebration Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female