Dstillery Audiences

CHRISTMAS CELEBRATION RESEARCHERS

Audience Size: 8 Million Devices

Explore the Christmas Celebration Researchers Audience

Below you'll find more information about the Christmas Celebration Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 8 million unique devices whose actions qualify for the Christmas Celebration Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Celebration Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Celebration Researchers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 16.24% 10.67x
Home Rug Shoppers 16.28% 10.66x
Home Decor Shoppers 14.39% 9.65x
Kids Clothing Shoppers 16.83% 9.18x
Discount Big Box Shoppers 12.71% 8.76x
Budget Grocery Shoppers 13.79% 8.73x
Mid-Range Grocery Shoppers 17.49% 8.67x
Apartment Furniture Shoppers 12.05% 8.10x
Chocolate Lovers 13.93% 8.10x
Casual Dining Restaurant Researchers 15.48% 8.07x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Interest attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Celebration Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Celebration Researchers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.25x
Supreme 0.02% 1.89x
Uniqlo 0.02% 1.64x
Talbots 0.07% 1.55x
Ann Taylor 0.03% 1.48x
Dressbarn 0.05% 1.35x
Intermix 0.01% 1.33x
J. Crew 0.04% 1.28x
Patagonia 0.02% 1.27x
Lululemon 0.07% 1.26x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Location attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Celebration Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Celebration Researchers audience is christmastreeshops.com.

Website Composition Index
christmastreeshops.com 4.54% 37.47x
collectionsetc.com 3.36% 32.00x
shaws.com 1.34% 29.81x
jordans.com 1.47% 28.09x
yankeecandle.com 1.32% 23.92x
acmemarkets.com 1.49% 23.78x
dressbarn.com 1.01% 23.40x
weekly-ads.us 2.19% 23.18x
bonton.com 1.64% 22.26x
linkshe.com 1.16% 21.42x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Web attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Celebration Researchers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.38% 10.30x
Home Decoration - Crafts & Kids 1.69% 9.45x
Shopping Catalogs 2.35% 8.08x
ISPs & Local Services 0.07% 7.94x
Online Games 1.55% 7.67x
Custom Gifts 2.62% 7.42x
New Jersey Travel Location Cluster 4.53% 6.91x
Promo Codes 4.86% 6.64x
Home Printing 0.36% 6.50x
Rhode Island Cluster 1.90% 6.49x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Content Affinity attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Celebration Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female