Dstillery Audiences

CHRISTMAS CELEBRATION RESEARCHERS

Audience Size: 3.8 Million Devices

Explore the Christmas Celebration Researchers Audience

Below you'll find more information about the Christmas Celebration Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Christmas Celebration Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Celebration Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Celebration Researchers audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.30% 12.48x
Kids Clothing Shoppers 19.88% 11.72x
Home Rug Shoppers 10.00% 9.99x
Home Goods Supercenter Shoppers 10.00% 9.99x
Home Decor Shoppers 8.50% 9.23x
Mid-Range Grocery Shoppers 14.52% 9.12x
Holiday Season Department Store Deal Shoppers 9.78% 9.06x
Getaways Researchers 7.71% 8.96x
Budget Grocery Shoppers 8.10% 8.95x
Quilting Enthusiasts 13.41% 8.91x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Interest attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Celebration Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Celebration Researchers audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.33x
Banana Republic 0.02% 1.16x
Chicos 0.02% 1.11x
The Childrens Place 0.03% 1.08x
Gap 0.02% 1.07x
American Eagle Outfitters 0.02% 1.06x
Journeys 0.03% 1.05x
LOFT 0.02% 1.05x
Mens Wearhouse 0.03% 1.05x
Express 0.02% 1.03x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Location attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Celebration Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Celebration Researchers audience is currentobituary.com.

Website Composition Index
currentobituary.com 2.25% 12.39x
thenavagepatch.com 1.25% 12.07x
zulily.com 10.63% 10.59x
prudentpennypincher.com 3.39% 10.40x
gap.com 5.13% 9.25x
kmart.com 3.89% 9.21x
ctvisit.com 1.40% 9.14x
myheavenlyrecipes.com 2.30% 9.03x
orientaltrading.com 1.76% 8.97x
thecountrychiccottage.net 1.14% 8.82x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Web attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Celebration Researchers audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 0.02% 6.56x
Online Games 1.09% 5.81x
Promo Codes 0.16% 5.30x
Vermont Cluster 0.91% 5.09x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 1.90% 4.99x
Upstate New York Travel Cluster 1.90% 4.93x
Mail Order Food 0.12% 4.90x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 4.86x
Calendar & Holidays 0.44% 4.81x
Scrapbooking & Home Art Projects 1.00% 4.69x
Composition Percentage: The overlap percentage between the Christmas Celebration Researchers audience and the Content Affinity attribute.
Index: A comparison of the Christmas Celebration Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Celebration Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female