Dstillery Audiences

CHRISTMAS DECORATIONS SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Christmas Decorations Shoppers Audience

Below you'll find more information about the Christmas Decorations Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Christmas Decorations Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Decorations Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Decorations Shoppers audience is Kids Crafts Researchers.

Interest Composition Index
Kids Crafts Researchers 11.70% 11.84x
Crochet Enthusiasts 15.99% 11.58x
Knitting Enthusiasts 10.53% 10.86x
Quilting Enthusiasts 14.35% 9.87x
Crafting Enthusiasts 10.26% 9.82x
Homemade Gifts Crafters 10.50% 9.12x
Christmas Traditions Researchers 6.88% 8.91x
Involved Parents 5.03% 8.51x
Home Goods Supercenter Shoppers 5.12% 8.29x
Indie Coffee Shoppers 6.48% 8.26x
Composition Percentage: The overlap percentage between the Christmas Decorations Shoppers audience and the Interest attribute.
Index: A comparison of the Christmas Decorations Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Decorations Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Decorations Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.44x
Buckle 0.02% 1.35x
Maurices 0.04% 1.34x
Gap 0.01% 1.31x
Journeys 0.03% 1.28x
Chicos 0.02% 1.24x
Express 0.02% 1.23x
J. Crew 0.01% 1.22x
American Eagle Outfitters 0.02% 1.21x
Aeropostale 0.02% 1.21x
Composition Percentage: The overlap percentage between the Christmas Decorations Shoppers audience and the Location attribute.
Index: A comparison of the Christmas Decorations Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Decorations Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Decorations Shoppers audience is diyideacenter.com.

Website Composition Index
diyideacenter.com 1.68% 53.79x
allfreeholidaycrafts.com 1.31% 52.07x
allfreecrochetafghanpatterns.com 1.74% 49.85x
allfreecrochet.com 6.47% 48.41x
allfreesewing.com 3.60% 45.57x
favequilts.com 2.43% 42.72x
allfreeknitting.com 3.70% 42.55x
oombawkadesigncrochet.com 1.51% 42.20x
favecrafts.com 6.47% 41.09x
favesouthernrecipes.com 1.00% 40.36x
Composition Percentage: The overlap percentage between the Christmas Decorations Shoppers audience and the Web attribute.
Index: A comparison of the Christmas Decorations Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Decorations Shoppers audience is Knitting & Crochet.

Content Affinity Composition Index
Knitting & Crochet 4.21% 13.73x
Sewing, Embroidery & Quilting 0.80% 13.11x
Sewing, Embroidery & Fabrics 2.41% 12.39x
Scrapbooking & Home Art Projects 1.57% 9.12x
Arts & Crafts 0.03% 8.87x
Homemade Jewelry & Crafts 0.03% 6.84x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 2.06% 6.58x
Mommy Bloggers 2.36% 5.75x
Children's Learning Tools 1.04% 5.53x
Discount Shopping 0.01% 5.47x
Composition Percentage: The overlap percentage between the Christmas Decorations Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Christmas Decorations Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Decorations Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female