Dstillery Audiences

CHRISTMAS DECORATIONS SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Christmas Decorations Shoppers Audience

Below you'll find more information about the Christmas Decorations Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Christmas Decorations Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Decorations Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Decorations Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 33.29% 26.68x
Country Home Decorators 33.61% 24.89x
Vacuum Shoppers 35.72% 24.62x
Blender Shoppers 33.77% 23.89x
Bargain Shopping Researchers 28.79% 23.56x
Home Coffee Makers 30.43% 23.46x
Big Box Shoppers 32.56% 23.44x
Lawn & Garden Enthusiasts 32.99% 23.31x
Quilting Enthusiasts 33.43% 22.66x
Homemade Gifts Crafters 34.47% 22.55x
Composition Percentage: The overlap percentage between the Christmas Decorations Shoppers audience and the Interest attribute.
Index: A comparison of the Christmas Decorations Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Decorations Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Decorations Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.42x
Jos A. Bank Clothiers 0.30% 1.27x
Buckle 0.27% 1.22x
Mens Wearhouse 0.48% 1.20x
White House Black Market 0.33% 1.19x
Lane Bryant 0.05% 1.14x
Johnston and Murphy 0.41% 1.06x
Talbots 0.04% 0.97x
Columbia 0.01% 0.95x
REI 0.01% 0.94x
Composition Percentage: The overlap percentage between the Christmas Decorations Shoppers audience and the Location attribute.
Index: A comparison of the Christmas Decorations Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Decorations Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Decorations Shoppers audience is allfreeholidaycrafts.com.

Website Composition Index
allfreeholidaycrafts.com 1.88% 61.00x
citylightscollectibles.com 1.34% 58.74x
allfreechristmascrafts.com 1.68% 56.70x
department56.com 1.02% 54.70x
allfreecrochetafghanpatterns.com 2.56% 50.24x
petalstopicots.com 1.43% 48.78x
bronners.com 2.67% 47.58x
stitchandunwind.com 1.03% 47.12x
save-on-crafts.com 1.34% 45.73x
favecrafts.com 8.60% 45.49x
Composition Percentage: The overlap percentage between the Christmas Decorations Shoppers audience and the Web attribute.
Index: A comparison of the Christmas Decorations Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Decorations Shoppers audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 5.50% 23.29x
Home Decoration - Crafts & Kids 2.62% 19.47x
Decoration & Fabric 0.05% 19.35x
Holiday Gifts 1.06% 19.28x
Discount Shopping 4.26% 17.79x
Shopping Catalogs 3.20% 17.58x
As Seen On TV Products 0.10% 16.88x
Home Improvement Contractor 1.42% 16.51x
Sewing, Embroidery & Fabrics 8.24% 16.35x
Knitting & Crochet 11.30% 16.23x
Composition Percentage: The overlap percentage between the Christmas Decorations Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Christmas Decorations Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Decorations Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female