Dstillery Audiences

CHRISTMAS ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Christmas Enthusiasts Audience

Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Christmas Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Enthusiasts audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 8.78% 15.56x
Christmas Traditions Researchers 10.05% 14.41x
Online Directory Searchers 9.66% 14.11x
Home Coffee Makers 5.98% 14.10x
Bargain Shopping Researchers 3.36% 13.54x
Shelf-Stable Food Content Readers 3.41% 13.48x
Family Tree Enthusiasts 12.28% 13.34x
Blender Shoppers 12.19% 13.28x
Home Exterior Design Enthusiasts 5.19% 13.25x
Home Goods Supercenter Shoppers 7.72% 13.23x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.02% 1.47x
Maurices 0.04% 1.43x
Lane Bryant 0.01% 1.39x
Buckle 0.02% 1.37x
Gap 0.01% 1.36x
Urban Outfitters 0.02% 1.28x
Dressbarn 0.01% 1.17x
Express 0.02% 1.15x
White House Black Market 0.01% 1.13x
Journeys 0.03% 1.12x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Enthusiasts audience is kitchmenow.com.

Website Composition Index
kitchmenow.com 1.36% 16.34x
smoothradio.com 1.87% 13.93x
thenews-messenger.com 1.12% 13.64x
deepsouthdish.com 2.32% 13.12x
enterprisenews.com 1.54% 12.89x
celebratingsweets.com 2.81% 11.92x
sheboyganpress.com 1.08% 11.84x
skinnyandtasty.com 1.95% 11.80x
newsouthcharm.com 1.00% 11.57x
chindeep.com 1.13% 11.56x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 0.03% 11.95x
Fire Fighting 0.05% 11.64x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.38% 10.83x
Website Launchers 0.02% 9.96x
Arts & Crafts 0.03% 9.48x
Humor & Entertainment 0.13% 9.01x
Shopping Catalogs 0.07% 8.75x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.04% 8.68x
RPG Games 0.37% 8.34x
Antiques & Auctions 0.84% 7.98x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female