Dstillery Audiences

CHRISTMAS ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Christmas Enthusiasts Audience

Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Christmas Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Enthusiasts audience is Christmas Decorations Shoppers.

Interest Composition Index
Christmas Decorations Shoppers 38.33% 18.74x
Budget Grocery Shoppers 28.75% 18.41x
Family Christmas Celebration Researchers 35.99% 17.31x
Sweet Tooths 33.92% 16.93x
Homemade Gifts Crafters 23.10% 16.39x
Bargain Shopping Researchers 24.00% 16.27x
Cookie Eaters 31.72% 16.25x
Blender Shoppers 27.58% 15.53x
Patriotic Party Decoration Shoppers 27.83% 15.51x
Lawn & Garden Enthusiasts 25.35% 15.22x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.21x
Carhartt 0.22% 1.16x
Express Outlets 0.00% 1.12x
Journeys 0.03% 1.07x
Belk 0.02% 1.04x
Dressbarn 0.04% 1.03x
Eddie Bauer 0.01% 1.01x
Lane Bryant 0.04% 1.00x
Old Navy 0.05% 0.97x
Aeropostale 0.03% 0.96x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Enthusiasts audience is citylightscollectibles.com.

Website Composition Index
citylightscollectibles.com 2.74% 81.62x
christmasinprescott.com 1.23% 65.74x
christmas-light-source.com 1.82% 55.68x
christmas-treasures.com 1.20% 55.41x
packagefromsanta.com 2.83% 52.26x
pier1.com 2.10% 43.02x
cooks.com 1.22% 40.57x
puppyfind.com 1.11% 40.09x
bronners.com 4.19% 39.62x
hallmark.com 5.36% 38.74x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 8.74% 18.46x
Holiday Gifts 1.68% 14.95x
Home Decoration - Crafts & Kids 3.07% 14.94x
Toys Shopping 8.79% 14.44x
Shopping Catalogs 4.28% 12.55x
As Seen On TV Products 0.14% 12.33x
Home Printing 0.90% 12.28x
Discount Shopping 7.10% 12.04x
ISPs & Local Services 0.14% 11.93x
Cheerleading 1.89% 11.66x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female