Dstillery Audiences

CHRISTMAS ENTHUSIASTS

Audience Size: 4.4 Million Devices

Explore the Christmas Enthusiasts Audience

Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Christmas Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Enthusiasts audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 29.43% 23.58x
Big Box Shoppers 30.06% 21.64x
Christmas Decorations Shoppers 33.13% 21.15x
Bargain Shopping Researchers 25.58% 20.93x
Vacuum Shoppers 29.13% 20.08x
Sweet Tooths 32.74% 19.81x
Blender Shoppers 27.95% 19.78x
Homemade Gifts Crafters 30.04% 19.65x
Home Coffee Makers 25.18% 19.41x
Family Tree Enthusiasts 25.01% 19.25x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.31% 1.38x
Jos A. Bank Clothiers 0.30% 1.27x
Belk 0.01% 1.22x
Mens Wearhouse 0.49% 1.21x
White House Black Market 0.34% 1.19x
Johnston and Murphy 0.43% 1.09x
Lane Bryant 0.05% 1.03x
Talbots 0.04% 1.02x
Chicos 0.05% 0.98x
Dressbarn 0.05% 0.98x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Enthusiasts audience is citylightscollectibles.com.

Website Composition Index
citylightscollectibles.com 1.22% 54.18x
bronners.com 2.10% 37.92x
christmascentral.com 1.51% 31.94x
coolmath-games.com 2.30% 31.75x
collectionsetc.com 2.20% 30.65x
yankeecandle.com 1.14% 30.39x
toysrus.com 4.45% 28.43x
createforless.com 1.02% 27.54x
hallmark.com 2.29% 26.60x
ricekrispies.com 1.42% 26.43x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 4.24% 17.95x
ISPs & Local Services 0.06% 15.67x
Toys Shopping 4.34% 14.60x
Holiday Gifts 0.76% 13.86x
Home Decoration - Crafts & Kids 1.85% 13.73x
Discount Shopping 3.24% 13.54x
Home Printing 0.46% 13.26x
Shopping Catalogs 2.35% 12.90x
As Seen On TV Products 0.07% 12.54x
Low Budget Shoppers 1.28% 12.50x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female