Explore the Christmas Enthusiasts Audience
Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Christmas Enthusiasts audience.
INTERESTS
The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Christmas Enthusiasts audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 23.14% | 17.72x |
| Family Tree Enthusiasts | 20.48% | 15.75x |
| Big Box Shoppers | 22.85% | 15.50x |
| Christmas Decorations Shoppers | 25.02% | 15.17x |
| Bargain Shopping Researchers | 18.06% | 15.15x |
| Home Decor Shoppers | 21.08% | 14.67x |
| Antiquing Enthusiasts | 19.88% | 14.54x |
| Discount Big Box Shoppers | 19.61% | 14.43x |
| Country Home Decorators | 18.88% | 14.38x |
| Retired Assisted Living Shoppers | 19.28% | 14.36x |
Composition Percentage:
The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.20% | 1.34x |
| Old Navy | 0.02% | 1.26x |
| Maurices | 0.02% | 1.17x |
| Victoria's Secret | 0.01% | 0.99x |
| Mens Wearhouse | 0.01% | 0.91x |
Composition Percentage:
The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
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WEBSITES
The Christmas Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Christmas Enthusiasts audience is bronners.com.
| Website | Composition | Index |
| bronners.com | 1.64% | 34.30x |
| christmascentral.com | 1.52% | 23.75x |
| lenox.com | 1.16% | 22.97x |
| kovels.com | 1.35% | 21.88x |
| herrschners.com | 1.00% | 20.02x |
| redheart.com | 1.01% | 19.27x |
| kraftrecipes.com | 4.11% | 18.39x |
| kirklands.com | 1.11% | 17.65x |
| joann.com | 1.04% | 17.60x |
| americangirl.com | 2.21% | 16.95x |
Composition Percentage:
The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Custom Gifts.
| Content Affinity | Composition | Index |
| Custom Gifts | 2.09% | 19.96x |
| Holiday Gifts | 0.31% | 14.58x |
| Home Decoration - Crafts & Kids | 0.68% | 14.42x |
| Toys Shopping | 1.55% | 13.92x |
| Arts & Crafts | 0.28% | 12.60x |
| Home Office Products | 0.07% | 12.54x |
| Flower Shopping | 0.34% | 12.03x |
| Home Printing | 0.08% | 11.92x |
| Costumes | 0.15% | 11.85x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.04% | 11.72x |
Composition Percentage:
The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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