Dstillery Audiences

CHRISTMAS ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Christmas Enthusiasts Audience

Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Christmas Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Enthusiasts audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 19.30% 17.81x
Family Tree Enthusiasts 17.95% 15.69x
Online Directory Searchers 16.78% 15.18x
Retired Assisted Living Shoppers 16.10% 15.14x
Bargain Shopping Researchers 13.49% 14.92x
Big Box Shoppers 17.56% 14.91x
Retired Health Insurance Researchers 15.87% 14.89x
Lawn & Garden Enthusiasts 16.63% 14.75x
Home Coffee Makers 15.72% 14.75x
Country Home Decorators 17.16% 14.73x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.14% 1.28x
Mens Wearhouse 0.01% 1.19x
Journeys 0.02% 1.17x
Zumiez 0.01% 1.17x
Victoria's Secret 0.02% 1.14x
Maurices 0.02% 1.11x
American Eagle Outfitters 0.01% 1.08x
The Childrens Place 0.02% 1.07x
Express 0.01% 1.03x
Buckle 0.01% 0.95x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Enthusiasts audience is blair.com.

Website Composition Index
blair.com 1.41% 19.73x
dollartree.com 3.18% 16.04x
walmart.com 1.36% 15.47x
printfriendly.com 2.45% 15.40x
worthpoint.com 3.72% 15.31x
geniuskitchen.com 2.90% 15.30x
shutterfly.com 1.21% 14.55x
overstock.com 2.43% 14.50x
shopping.net 1.35% 14.27x
healthycanning.com 1.27% 14.19x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.50% 19.35x
Home Decoration - Crafts & Kids 0.15% 14.84x
Arts & Crafts 0.13% 12.96x
Holiday Gifts 0.07% 12.86x
Networking Marketing 0.16% 12.20x
Costumes 0.03% 12.13x
Cub & Girl Scouts 0.13% 12.03x
South Carolina Beach Travel 0.24% 11.18x
Antiques & Auctions 2.13% 11.08x
Flower Shopping 0.12% 10.95x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female