Dstillery Audiences

CHRISTMAS ENTHUSIASTS

Audience Size: 4.2 Million Devices

Explore the Christmas Enthusiasts Audience

Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Christmas Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Enthusiasts audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 26.79% 19.30x
Big Box Shoppers 26.64% 17.30x
Christmas Decorations Shoppers 29.55% 17.18x
Bargain Shopping Researchers 22.91% 16.97x
Family Tree Enthusiasts 23.46% 16.55x
Discount Big Box Shoppers 22.59% 16.06x
Home Decor Shoppers 22.90% 15.95x
Sweet Tooths 27.12% 15.89x
Vacuum Shoppers 24.03% 15.84x
Blender Shoppers 24.63% 15.83x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.33x
Dressbarn 0.02% 1.31x
Buckle 0.03% 1.11x
Zumiez 0.04% 1.11x
Talbots 0.02% 1.10x
White House Black Market 0.03% 1.08x
Chicos 0.03% 1.04x
Journeys 0.05% 1.03x
Michael Kors 0.02% 1.03x
Old Navy 0.04% 1.02x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Enthusiasts audience is citylightscollectibles.com.

Website Composition Index
citylightscollectibles.com 1.56% 51.85x
packagefromsanta.com 1.81% 46.42x
christmas-light-source.com 1.09% 42.09x
bronners.com 2.43% 32.66x
collectionsetc.com 1.16% 30.21x
coolmath-games.com 1.05% 29.92x
toysrus.com 1.01% 25.61x
craftsy.com 1.76% 22.90x
lenox.com 1.80% 22.53x
christmascentral.com 2.32% 22.03x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 3.33% 19.23x
Home Decoration - Crafts & Kids 1.18% 15.17x
Holiday Gifts 0.54% 14.74x
Decoration & Fabric 0.02% 14.64x
Toys Shopping 2.64% 14.38x
Discount Shopping 1.16% 14.28x
Home Printing 0.21% 13.77x
As Seen On TV Products 0.03% 13.73x
Shopping Catalogs 1.23% 12.56x
Cheerleading 0.68% 12.12x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female