Dstillery Audiences

CHRISTMAS ENTHUSIASTS

Audience Size: 4.9 Million Devices

Explore the Christmas Enthusiasts Audience

Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Christmas Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Enthusiasts audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 28.16% 24.70x
Big Box Shoppers 29.61% 22.53x
Bargain Shopping Researchers 24.10% 21.79x
Christmas Decorations Shoppers 31.75% 21.23x
Blender Shoppers 26.55% 20.87x
Vacuum Shoppers 27.60% 20.75x
Family Tree Enthusiasts 24.70% 20.58x
Homemade Gifts Crafters 28.24% 20.41x
Home Coffee Makers 23.93% 20.40x
Sweet Tooths 31.10% 20.24x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.46x
Belk 0.01% 1.41x
Lane Bryant 0.04% 1.10x
Talbots 0.03% 1.08x
Dressbarn 0.04% 1.05x
Chicos 0.04% 1.03x
Buckle 0.06% 0.98x
Jos A. Bank Clothiers 0.06% 0.96x
Old Navy 0.07% 0.96x
Eddie Bauer 0.02% 0.96x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Enthusiasts audience is citylightscollectibles.com.

Website Composition Index
citylightscollectibles.com 1.31% 54.38x
bronners.com 1.98% 36.16x
coolmath-games.com 1.75% 33.71x
collectionsetc.com 1.73% 33.34x
toysrus.com 3.21% 30.00x
christmascentral.com 1.46% 28.10x
ricekrispies.com 1.05% 26.43x
allaboutbirds.org 1.05% 26.21x
craftsy.com 3.41% 26.14x
laurelleaffarm.com 1.13% 25.94x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 3.51% 19.81x
ISPs & Local Services 0.04% 17.84x
Toys Shopping 3.44% 15.72x
Discount Shopping 2.38% 15.45x
Holiday Gifts 0.61% 15.18x
Home Decoration - Crafts & Kids 1.50% 15.10x
Shopping Catalogs 1.78% 14.31x
Home Printing 0.33% 14.19x
As Seen On TV Products 0.05% 14.05x
Decoration & Fabric 0.03% 13.53x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female