Dstillery Audiences

CHRISTMAS ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Christmas Enthusiasts Audience

Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Christmas Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Enthusiasts audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 25.63% 36.85x
Christmas Decorations Shoppers 33.58% 35.31x
Bargain Shopping Researchers 22.12% 31.60x
Sweet Tooths 32.07% 31.34x
Homemade Gifts Crafters 29.68% 30.76x
Cookie Eaters 26.75% 30.73x
Blender Shoppers 25.31% 30.19x
Family Christmas Celebration Researchers 34.24% 29.59x
Home Coffee Makers 22.73% 29.45x
Discount Big Box Shoppers 23.16% 28.84x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.27% 1.21x
Talbots 0.03% 1.12x
Mens Wearhouse 0.41% 1.12x
Dressbarn 0.03% 1.06x
Buckle 0.09% 1.03x
White House Black Market 0.07% 1.01x
Journeys 0.03% 1.00x
J. Crew 0.02% 0.97x
Chicos 0.03% 0.97x
Charlotte Russe 0.01% 0.96x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Enthusiasts audience is citylightscollectibles.com.

Website Composition Index
citylightscollectibles.com 2.01% 73.53x
packagefromsanta.com 1.73% 59.36x
christmas-light-source.com 1.31% 55.46x
bronners.com 3.34% 44.94x
pier1.com 1.48% 39.67x
christmascentral.com 2.39% 39.03x
keepsakequilting.com 1.16% 37.91x
belk.com 1.30% 36.92x
save-on-crafts.com 1.82% 35.68x
fleetfarm.com 1.05% 34.69x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 6.87% 25.07x
Toys Shopping 6.89% 19.75x
Holiday Gifts 1.27% 19.42x
Home Decoration - Crafts & Kids 2.62% 18.43x
ISPs & Local Services 0.09% 17.49x
Discount Shopping 5.24% 17.23x
As Seen On TV Products 0.11% 17.08x
Shopping Catalogs 3.79% 16.98x
Home Printing 0.71% 16.66x
Costumes 0.87% 15.89x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female