Dstillery Audiences

CHRISTMAS ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Christmas Enthusiasts Audience

Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Christmas Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Enthusiasts audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 4.52% 12.59x
Apartment Furniture Shoppers 2.63% 11.45x
Christmas Traditions Researchers 5.14% 11.34x
Cookie Eaters 11.03% 11.31x
Furniture Shoppers 5.28% 11.30x
Home Goods Supercenter Shoppers 4.85% 11.19x
School Supply Shoppers 5.11% 11.02x
Office Supply Shoppers 5.45% 11.00x
Vegetarians 10.62% 10.90x
Blender Shoppers 13.76% 10.83x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.02% 1.15x
Old Navy 0.01% 1.14x
Urban Outfitters 0.01% 1.03x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Enthusiasts audience is cookitonce.com.

Website Composition Index
cookitonce.com 1.17% 11.69x
justapinch.com 20.70% 11.59x
pillsbury.com 1.80% 10.96x
bettycrocker.com 2.77% 10.45x
thesouthernladycooks.com 1.97% 10.44x
deepsouthdish.com 1.59% 10.33x
celebratingsweets.com 2.87% 10.11x
brecks.com 1.25% 9.96x
twosisterscrafting.com 1.76% 9.90x
printfriendly.com 1.11% 9.84x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.01% 8.09x
Shopping Catalogs 0.13% 7.81x
Virginia Athletics 0.04% 7.55x
Social & Demographic Trends 0.01% 7.16x
Antiques & Auctions 0.94% 6.29x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 6.00x
Sports - Golf, Hunting, Fishing 0.01% 5.96x
Assorted Topics (Car News, Animals, Viral Media) 0.33% 5.93x
Beach Vacations 0.01% 5.67x
Fire Fighting 0.02% 5.67x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female