Dstillery Audiences

CHRISTMAS ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Christmas Enthusiasts Audience

Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Christmas Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Enthusiasts audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 23.14% 17.72x
Family Tree Enthusiasts 20.48% 15.75x
Big Box Shoppers 22.85% 15.50x
Christmas Decorations Shoppers 25.02% 15.17x
Bargain Shopping Researchers 18.06% 15.15x
Home Decor Shoppers 21.08% 14.67x
Antiquing Enthusiasts 19.88% 14.54x
Discount Big Box Shoppers 19.61% 14.43x
Country Home Decorators 18.88% 14.38x
Retired Assisted Living Shoppers 19.28% 14.36x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.34x
Old Navy 0.02% 1.26x
Maurices 0.02% 1.17x
Victoria's Secret 0.01% 0.99x
Mens Wearhouse 0.01% 0.91x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Enthusiasts audience is bronners.com.

Website Composition Index
bronners.com 1.64% 34.30x
christmascentral.com 1.52% 23.75x
lenox.com 1.16% 22.97x
kovels.com 1.35% 21.88x
herrschners.com 1.00% 20.02x
redheart.com 1.01% 19.27x
kraftrecipes.com 4.11% 18.39x
kirklands.com 1.11% 17.65x
joann.com 1.04% 17.60x
americangirl.com 2.21% 16.95x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 2.09% 19.96x
Holiday Gifts 0.31% 14.58x
Home Decoration - Crafts & Kids 0.68% 14.42x
Toys Shopping 1.55% 13.92x
Arts & Crafts 0.28% 12.60x
Home Office Products 0.07% 12.54x
Flower Shopping 0.34% 12.03x
Home Printing 0.08% 11.92x
Costumes 0.15% 11.85x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 11.72x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female