Explore the Christmas Enthusiasts Audience
Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Christmas Enthusiasts audience.
INTERESTS
The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Christmas Enthusiasts audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 4.52% | 12.59x |
| Apartment Furniture Shoppers | 2.63% | 11.45x |
| Christmas Traditions Researchers | 5.14% | 11.34x |
| Cookie Eaters | 11.03% | 11.31x |
| Furniture Shoppers | 5.28% | 11.30x |
| Home Goods Supercenter Shoppers | 4.85% | 11.19x |
| School Supply Shoppers | 5.11% | 11.02x |
| Office Supply Shoppers | 5.45% | 11.00x |
| Vegetarians | 10.62% | 10.90x |
| Blender Shoppers | 13.76% | 10.83x |
Composition Percentage:
The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.15x |
| Old Navy | 0.01% | 1.14x |
| Urban Outfitters | 0.01% | 1.03x |
Composition Percentage:
The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
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WEBSITES
The Christmas Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Christmas Enthusiasts audience is cookitonce.com.
| Website | Composition | Index |
| cookitonce.com | 1.17% | 11.69x |
| justapinch.com | 20.70% | 11.59x |
| pillsbury.com | 1.80% | 10.96x |
| bettycrocker.com | 2.77% | 10.45x |
| thesouthernladycooks.com | 1.97% | 10.44x |
| deepsouthdish.com | 1.59% | 10.33x |
| celebratingsweets.com | 2.87% | 10.11x |
| brecks.com | 1.25% | 9.96x |
| twosisterscrafting.com | 1.76% | 9.90x |
| printfriendly.com | 1.11% | 9.84x |
Composition Percentage:
The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Arts & Crafts.
| Content Affinity | Composition | Index |
| Arts & Crafts | 0.01% | 8.09x |
| Shopping Catalogs | 0.13% | 7.81x |
| Virginia Athletics | 0.04% | 7.55x |
| Social & Demographic Trends | 0.01% | 7.16x |
| Antiques & Auctions | 0.94% | 6.29x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.09% | 6.00x |
| Sports - Golf, Hunting, Fishing | 0.01% | 5.96x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.33% | 5.93x |
| Beach Vacations | 0.01% | 5.67x |
| Fire Fighting | 0.02% | 5.67x |
Composition Percentage:
The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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