Explore the Christmas Enthusiasts Audience
Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Christmas Enthusiasts audience.
INTERESTS
The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Christmas Enthusiasts audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 23.18% | 13.40x |
| Family Tree Enthusiasts | 21.34% | 12.19x |
| Big Box Shoppers | 21.28% | 11.72x |
| Home Decor Shoppers | 19.88% | 11.32x |
| Antiquing Enthusiasts | 20.59% | 11.31x |
| Bargain Shopping Researchers | 17.89% | 11.17x |
| Discount Big Box Shoppers | 18.34% | 11.16x |
| Online Directory Searchers | 19.08% | 11.13x |
| Blender Shoppers | 20.32% | 11.11x |
| Crochet Enthusiasts | 20.71% | 11.03x |
Composition Percentage:
The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.49x |
| White House Black Market | 0.01% | 1.43x |
| Lane Bryant | 0.01% | 1.41x |
| LOFT | 0.01% | 1.40x |
| Dressbarn | 0.01% | 1.26x |
| Carhartt | 0.20% | 1.26x |
| Maurices | 0.02% | 1.25x |
| Chicos | 0.01% | 1.11x |
| Victoria's Secret | 0.01% | 1.08x |
| The Childrens Place | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
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WEBSITES
The Christmas Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Christmas Enthusiasts audience is bronners.com.
| Website | Composition | Index |
| bronners.com | 1.14% | 28.95x |
| christmascentral.com | 1.11% | 20.65x |
| kraftrecipes.com | 2.17% | 15.92x |
| blair.com | 2.91% | 15.57x |
| americangirl.com | 1.66% | 15.46x |
| rotita.com | 1.27% | 15.07x |
| wilton.com | 1.65% | 13.84x |
| walmart.com | 5.05% | 13.52x |
| meredith.com | 1.79% | 13.38x |
| haband.com | 1.19% | 12.87x |
Composition Percentage:
The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Custom Gifts.
| Content Affinity | Composition | Index |
| Custom Gifts | 1.47% | 16.43x |
| Home Decoration - Crafts & Kids | 0.46% | 12.12x |
| Costumes | 0.11% | 11.12x |
| Cub & Girl Scouts | 0.35% | 11.11x |
| Holiday Gifts | 0.17% | 10.59x |
| Toys Shopping | 1.10% | 10.36x |
| Cheerleading | 0.25% | 10.33x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.03% | 10.31x |
| Arts & Crafts | 0.18% | 9.69x |
| Home Office Products | 0.04% | 9.44x |
Composition Percentage:
The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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