Dstillery Audiences

CHRISTMAS ENTHUSIASTS

Audience Size: 3.9 Million Devices

Explore the Christmas Enthusiasts Audience

Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Christmas Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Enthusiasts audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 29.56% 17.87x
Christmas Decorations Shoppers 39.56% 17.81x
Family Christmas Celebration Researchers 39.64% 16.62x
Sweet Tooths 35.94% 16.53x
Cookie Eaters 36.24% 16.15x
Bargain Shopping Researchers 22.64% 15.90x
Blender Shoppers 29.39% 15.11x
Patriotic Party Decoration Shoppers 30.35% 14.97x
As Seen on TV Shoppers 30.65% 14.69x
Candy Shoppers 29.15% 14.66x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Belk.

Location Composition Index
Belk 0.02% 1.27x
Carhartt 0.18% 1.11x
Lorna Jane 0.00% 0.99x
Aeropostale 0.02% 0.96x
Charlotte Russe 0.01% 0.96x
Dressbarn 0.03% 0.94x
Talbots 0.03% 0.93x
Gymboree 0.02% 0.92x
Lane Bryant 0.03% 0.89x
Columbia 0.01% 0.88x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Enthusiasts audience is reasonstobelieve.com.

Website Composition Index
reasonstobelieve.com 0.14% 98.37x
citylightscollectibles.com 1.95% 86.34x
christmasinprescott.com 0.74% 74.46x
packagefromsanta.com 1.33% 70.83x
fontaninistore.com 0.38% 69.18x
balsamhill.com 0.19% 67.66x
oldfarmhouseprimitives.com 0.14% 66.15x
christmas-light-source.com 1.00% 64.07x
christmas-treasures.com 0.88% 63.19x
shopjustice.com 0.31% 62.93x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 6.88% 19.15x
Holiday Gifts 1.50% 14.79x
Home Decoration - Crafts & Kids 2.95% 14.72x
Toys Shopping 8.53% 14.64x
Shopping Catalogs 4.16% 12.64x
As Seen On TV Products 0.14% 12.47x
Home Printing 0.95% 12.27x
ISPs & Local Services 0.17% 11.83x
Discount Shopping 7.92% 11.71x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.20% 11.27x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Enthusiasts audience resonates most for the following age and income brackets.
Age
35-44
Income
$25,000-$49,999