Dstillery Audiences

CHRISTMAS ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Christmas Enthusiasts Audience

Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Christmas Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Enthusiasts audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 26.30% 35.33x
Christmas Decorations Shoppers 34.14% 33.68x
Sweet Tooths 32.07% 30.41x
Bargain Shopping Researchers 22.51% 30.22x
Homemade Gifts Crafters 28.79% 29.71x
Vacuum Shoppers 27.43% 29.52x
Cookie Eaters 26.64% 29.07x
Family Christmas Celebration Researchers 31.88% 29.04x
Blender Shoppers 25.67% 28.96x
Home Coffee Makers 22.89% 28.34x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Belk.

Location Composition Index
Belk 0.02% 1.65x
Carhartt 0.01% 1.61x
Jos A. Bank Clothiers 0.36% 1.31x
Mens Wearhouse 0.58% 1.30x
Express Outlets 0.01% 1.25x
Buckle 0.21% 1.25x
White House Black Market 0.24% 1.18x
Dressbarn 0.05% 1.08x
Lane Bryant 0.05% 1.07x
Johnston and Murphy 0.14% 1.07x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Enthusiasts audience is citylightscollectibles.com.

Website Composition Index
citylightscollectibles.com 2.14% 84.89x
packagefromsanta.com 1.58% 68.68x
christmas-light-source.com 1.28% 63.18x
bronners.com 3.32% 51.67x
pier1.com 1.40% 45.18x
keepsakequilting.com 1.16% 44.78x
christmascentral.com 2.41% 44.71x
belk.com 1.24% 42.56x
save-on-crafts.com 1.72% 41.38x
coolmath-games.com 3.64% 39.45x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 6.91% 25.28x
Toys Shopping 6.81% 19.83x
Holiday Gifts 1.28% 19.47x
ISPs & Local Services 0.10% 18.66x
Home Decoration - Crafts & Kids 2.70% 18.43x
Discount Shopping 5.17% 17.74x
Shopping Catalogs 3.63% 17.22x
Home Printing 0.68% 17.08x
As Seen On TV Products 0.12% 16.70x
Low Budget Shoppers 2.00% 16.31x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female