Dstillery Audiences

CHRISTMAS ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the Christmas Enthusiasts Audience

Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Christmas Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Enthusiasts audience is Christmas Decorations Shoppers.

Interest Composition Index
Christmas Decorations Shoppers 34.94% 18.88x
Budget Grocery Shoppers 31.49% 18.63x
Sweet Tooths 33.79% 16.69x
Bargain Shopping Researchers 23.70% 16.60x
Cookie Eaters 30.95% 16.22x
Family Christmas Celebration Researchers 36.93% 16.20x
Homemade Gifts Crafters 33.25% 16.18x
Blender Shoppers 28.34% 15.72x
Lawn & Garden Enthusiasts 26.11% 15.61x
Home Coffee Makers 25.13% 15.54x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Belk.

Location Composition Index
Belk 0.02% 1.30x
Carhartt 0.25% 1.19x
Chicos 0.06% 1.19x
Gymboree 0.04% 1.15x
LL Bean 0.01% 1.14x
Kate Spade 0.02% 1.09x
Jos A. Bank Clothiers 0.15% 1.07x
Dressbarn 0.05% 1.04x
Lane Bryant 0.05% 1.03x
Express Outlets 0.00% 1.01x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Enthusiasts audience is citylightscollectibles.com.

Website Composition Index
citylightscollectibles.com 2.16% 90.83x
packagefromsanta.com 2.11% 69.60x
christmas-light-source.com 1.47% 67.14x
christmas-treasures.com 1.00% 64.86x
bronners.com 3.57% 51.20x
pier1.com 1.66% 49.26x
cooks.com 1.01% 48.58x
christmascentral.com 2.49% 45.94x
belk.com 1.45% 44.78x
keepsakequilting.com 1.24% 43.62x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 7.61% 20.08x
Toys Shopping 7.92% 15.75x
Holiday Gifts 1.41% 15.69x
Home Decoration - Crafts & Kids 2.94% 15.56x
Home Printing 0.81% 13.69x
ISPs & Local Services 0.12% 13.65x
Shopping Catalogs 4.22% 13.63x
As Seen On TV Products 0.12% 13.56x
Discount Shopping 6.14% 13.42x
Costumes 1.04% 12.57x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female