Dstillery Audiences

CHRISTMAS ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Christmas Enthusiasts Audience

Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Christmas Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Enthusiasts audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 17.13% 13.65x
Home Coffee Makers 14.62% 12.02x
Family Tree Enthusiasts 16.79% 11.93x
Retired Assisted Living Shoppers 14.86% 11.66x
Blender Shoppers 17.97% 11.64x
Online Directory Searchers 15.62% 11.63x
Shelf-Stable Food Content Readers 7.65% 11.62x
Bargain Shopping Researchers 12.33% 11.59x
Country Home Decorators 15.62% 11.57x
Home Exterior Design Enthusiasts 13.37% 11.53x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.37x
Maurices 0.03% 1.13x
Old Navy 0.03% 1.13x
Jos A. Bank Clothiers 0.01% 1.13x
Gymboree 0.01% 1.12x
Dressbarn 0.01% 1.11x
Victoria's Secret 0.03% 1.09x
Carhartt 0.20% 1.09x
Gap 0.01% 1.08x
Mens Wearhouse 0.02% 1.07x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Enthusiasts audience is printfriendly.com.

Website Composition Index
printfriendly.com 1.63% 16.77x
usps.com 1.71% 14.60x
worthpoint.com 1.90% 13.06x
dollartree.com 1.12% 12.88x
intelius.com 1.95% 12.81x
bitsandpieces.com 1.72% 12.12x
kitchmenow.com 1.24% 11.91x
barnesandnoble.com 3.26% 11.81x
officedepot.com 2.34% 11.79x
roomrecess.com 1.64% 11.69x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.15% 17.70x
Home Decoration - Crafts & Kids 0.04% 14.56x
Holiday Gifts 0.03% 12.02x
Networking Marketing 0.05% 11.01x
Shopping Catalogs 0.29% 10.52x
Cub & Girl Scouts 0.04% 10.23x
Mid-Atlantic Beaches 0.05% 10.07x
Jokes & Riddles 0.14% 9.99x
Concert Posters 0.02% 9.97x
Flower Shopping 0.08% 9.94x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female