Dstillery Audiences

CHRISTMAS ENTHUSIASTS

Audience Size: 4.8 Million Devices

Explore the Christmas Enthusiasts Audience

Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Christmas Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Enthusiasts audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 28.93% 18.90x
Big Box Shoppers 28.78% 16.97x
Christmas Decorations Shoppers 31.75% 16.97x
Bargain Shopping Researchers 24.85% 16.89x
Family Tree Enthusiasts 24.36% 16.18x
Vacuum Shoppers 25.33% 16.01x
Blender Shoppers 25.83% 15.76x
Sweet Tooths 29.45% 15.72x
Home Coffee Makers 23.09% 15.62x
Antiquing Enthusiasts 23.58% 15.36x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.36% 1.28x
Dressbarn 0.04% 1.28x
Belk 0.01% 1.09x
Buckle 0.05% 1.07x
Talbots 0.03% 1.04x
Mens Wearhouse 0.06% 1.03x
Journeys 0.10% 1.02x
The North Face 0.01% 1.00x
Eddie Bauer 0.02% 0.98x
Lululemon 0.03% 0.98x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Enthusiasts audience is citylightscollectibles.com.

Website Composition Index
citylightscollectibles.com 1.53% 43.86x
packagefromsanta.com 1.92% 40.35x
christmas-light-source.com 1.11% 36.95x
bronners.com 2.41% 28.33x
collectionsetc.com 1.26% 27.81x
coolmath-games.com 1.18% 27.48x
toysrus.com 1.84% 24.45x
craftsy.com 2.21% 21.41x
joann.com 2.79% 20.62x
lenox.com 1.87% 20.57x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 4.03% 18.07x
ISPs & Local Services 0.03% 17.20x
Discount Shopping 1.83% 13.92x
Holiday Gifts 0.63% 13.88x
Home Decoration - Crafts & Kids 1.32% 13.65x
Toys Shopping 3.25% 13.45x
Shopping Catalogs 1.59% 12.70x
As Seen On TV Products 0.04% 12.64x
Home Printing 0.28% 12.48x
Decoration & Fabric 0.02% 11.39x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female