Dstillery Audiences

CHRISTMAS ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Christmas Enthusiasts Audience

Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Christmas Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Enthusiasts audience is Christmas Traditions Researchers.

Interest Composition Index
Christmas Traditions Researchers 12.92% 13.74x
Budget Grocery Shoppers 11.05% 13.71x
Online Directory Searchers 10.96% 12.83x
Christmas Lights Shoppers 11.69% 12.50x
Lawn & Garden Enthusiasts 10.30% 12.18x
Home Coffee Makers 8.33% 12.14x
Family Tree Enthusiasts 13.58% 11.99x
Blender Shoppers 13.54% 11.94x
Price Conscious Grocery Shoppers 8.21% 11.68x
Bargain Shopping Researchers 5.88% 11.66x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.02% 1.37x
Maurices 0.03% 1.22x
Carhartt 0.18% 1.19x
Lane Bryant 0.01% 1.09x
The Childrens Place 0.02% 1.08x
Gap 0.01% 1.06x
Victoria's Secret 0.02% 1.05x
Banana Republic 0.01% 1.04x
Journeys 0.02% 1.03x
Old Navy 0.02% 1.02x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Enthusiasts audience is kitchmenow.com.

Website Composition Index
kitchmenow.com 1.46% 13.99x
ellwoodcityledger.com 1.09% 12.77x
skinnyandtasty.com 1.59% 12.24x
crookstontimes.com 1.33% 12.21x
stargazette.com 1.43% 12.00x
thenorthwestern.com 1.35% 11.80x
myfoodandfamily.com 1.53% 11.75x
deepsouthdish.com 2.81% 11.41x
enterprisenews.com 2.38% 11.39x
pal-item.com 1.44% 11.36x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Shopping Catalogs.

Content Affinity Composition Index
Shopping Catalogs 0.10% 9.82x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.57% 9.29x
Bird Watching 0.04% 8.36x
Free Online Game Players 0.20% 8.26x
Humor & Entertainment 0.17% 8.14x
Fire Fighting 0.06% 8.05x
Jokes & Riddles 0.02% 7.98x
Paper & Packaging 0.02% 7.90x
Nutrition & Diabetic Living 0.04% 7.75x
Mail Order Food 0.16% 7.62x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female