Dstillery Audiences

CHRISTMAS ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Christmas Enthusiasts Audience

Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Christmas Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Enthusiasts audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 17.90% 14.95x
Family Tree Enthusiasts 17.39% 13.35x
Retired Assisted Living Shoppers 15.08% 13.13x
Bargain Shopping Researchers 13.16% 13.11x
Home Coffee Makers 14.77% 13.05x
Online Directory Searchers 16.09% 12.90x
Country Home Decorators 15.93% 12.80x
Big Box Shoppers 16.24% 12.61x
Lawn & Garden Enthusiasts 15.56% 12.59x
Retired Health Insurance Researchers 14.74% 12.55x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.77x
Carhartt 0.06% 1.19x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Enthusiasts audience is blair.com.

Website Composition Index
blair.com 1.06% 21.37x
printfriendly.com 2.01% 17.17x
shopping.net 1.09% 15.42x
worthpoint.com 2.65% 14.47x
usps.com 2.41% 14.05x
overstock.com 1.63% 13.85x
geniuskitchen.com 1.25% 13.73x
dollartree.com 1.87% 13.34x
intelius.com 3.09% 13.22x
crackerbarrel.com 1.05% 12.59x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.28% 18.00x
Home Decoration - Crafts & Kids 0.10% 16.35x
Cub & Girl Scouts 0.09% 13.65x
Networking Marketing 0.09% 11.70x
Jokes & Riddles 0.23% 11.00x
South Carolina Beach Travel 0.14% 10.40x
Arts & Crafts 0.09% 10.37x
Flower Shopping 0.10% 10.27x
Antiques & Auctions 1.48% 10.06x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.06% 9.86x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female