Dstillery Audiences

CHRISTMAS ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Christmas Enthusiasts Audience

Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Christmas Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Enthusiasts audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 23.18% 13.40x
Family Tree Enthusiasts 21.34% 12.19x
Big Box Shoppers 21.28% 11.72x
Home Decor Shoppers 19.88% 11.32x
Antiquing Enthusiasts 20.59% 11.31x
Bargain Shopping Researchers 17.89% 11.17x
Discount Big Box Shoppers 18.34% 11.16x
Online Directory Searchers 19.08% 11.13x
Blender Shoppers 20.32% 11.11x
Crochet Enthusiasts 20.71% 11.03x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.01% 1.49x
White House Black Market 0.01% 1.43x
Lane Bryant 0.01% 1.41x
LOFT 0.01% 1.40x
Dressbarn 0.01% 1.26x
Carhartt 0.20% 1.26x
Maurices 0.02% 1.25x
Chicos 0.01% 1.11x
Victoria's Secret 0.01% 1.08x
The Childrens Place 0.01% 1.02x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Enthusiasts audience is bronners.com.

Website Composition Index
bronners.com 1.14% 28.95x
christmascentral.com 1.11% 20.65x
kraftrecipes.com 2.17% 15.92x
blair.com 2.91% 15.57x
americangirl.com 1.66% 15.46x
rotita.com 1.27% 15.07x
wilton.com 1.65% 13.84x
walmart.com 5.05% 13.52x
meredith.com 1.79% 13.38x
haband.com 1.19% 12.87x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 1.47% 16.43x
Home Decoration - Crafts & Kids 0.46% 12.12x
Costumes 0.11% 11.12x
Cub & Girl Scouts 0.35% 11.11x
Holiday Gifts 0.17% 10.59x
Toys Shopping 1.10% 10.36x
Cheerleading 0.25% 10.33x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 10.31x
Arts & Crafts 0.18% 9.69x
Home Office Products 0.04% 9.44x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female