Dstillery Audiences

CHRISTMAS ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the Christmas Enthusiasts Audience

Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Christmas Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Enthusiasts audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 26.11% 18.02x
Big Box Shoppers 25.03% 16.41x
Christmas Decorations Shoppers 27.47% 16.34x
Family Tree Enthusiasts 22.78% 16.05x
Bargain Shopping Researchers 21.22% 15.82x
Home Decor Shoppers 22.28% 15.42x
Discount Big Box Shoppers 21.89% 15.36x
Sweet Tooths 25.81% 14.94x
Country Home Decorators 21.43% 14.87x
Antiquing Enthusiasts 22.25% 14.85x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Enthusiasts audience is citylightscollectibles.com.

Website Composition Index
citylightscollectibles.com 1.31% 50.60x
packagefromsanta.com 1.39% 44.48x
bronners.com 2.19% 33.13x
christmascentral.com 2.04% 22.59x
lenox.com 1.57% 22.22x
craftsy.com 1.17% 21.22x
kovels.com 1.92% 21.12x
joann.com 2.37% 19.13x
veruta.com 2.50% 18.97x
redheart.com 1.39% 18.68x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 2.84% 20.28x
Holiday Gifts 0.45% 15.30x
Home Decoration - Crafts & Kids 0.91% 14.14x
Toys Shopping 1.94% 13.92x
Arts & Crafts 0.35% 12.33x
Discount Shopping 0.50% 12.31x
Shopping Catalogs 0.99% 12.25x
Home Office Products 0.11% 12.08x
Home Printing 0.13% 11.98x
Rural Living 0.02% 11.65x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female