Dstillery Audiences

CHRISTMAS ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Christmas Enthusiasts Audience

Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Christmas Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Enthusiasts audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 16.08% 14.40x
Christmas Traditions Researchers 16.10% 13.67x
Christmas Lights Shoppers 13.42% 12.75x
Family Tree Enthusiasts 16.41% 12.60x
Online Directory Searchers 14.52% 12.39x
Lawn & Garden Enthusiasts 14.83% 12.37x
Home Coffee Makers 13.49% 12.34x
Country Home Decorators 14.61% 12.30x
Blender Shoppers 16.93% 12.27x
Bargain Shopping Researchers 10.89% 12.26x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Belk.

Location Composition Index
Belk 0.01% 1.60x
Lululemon 0.01% 1.48x
Maurices 0.05% 1.19x
Carhartt 0.26% 1.18x
Hollister 0.01% 1.15x
Mens Wearhouse 0.03% 1.14x
Dressbarn 0.02% 1.13x
Talbots 0.01% 1.13x
Express 0.02% 1.13x
LOFT 0.02% 1.11x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Enthusiasts audience is printfriendly.com.

Website Composition Index
printfriendly.com 1.45% 19.24x
usps.com 1.20% 16.22x
intelius.com 1.19% 14.13x
kitchmenow.com 1.43% 13.91x
bitsandpieces.com 1.41% 13.66x
worthpoint.com 1.43% 13.40x
barnesandnoble.com 1.77% 12.97x
officedepot.com 1.30% 12.77x
celebratingsweets.com 4.43% 12.63x
justapinch.com 22.95% 12.39x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.05% 17.32x
Flower Shopping 0.05% 11.83x
Arts & Crafts 0.08% 10.23x
Amateur Radios 0.03% 9.88x
Shopping Catalogs 0.21% 9.88x
Antiques & Auctions 0.85% 9.64x
Jokes & Riddles 0.07% 9.43x
Free Online Game Players 0.23% 8.61x
RPG Games 0.45% 8.17x
Food Cluster 0.02% 8.08x
Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female