CHRISTMAS ENTHUSIASTS

Audience Size: 3.9 Million Devices

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Explore the Christmas Enthusiasts Audience

Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Christmas Enthusiasts audience.

INTERESTS

The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Enthusiasts audience is Budget Grocery Shoppers.

Interest	Composition	Index
Budget Grocery Shoppers	29.56%	17.87x
Christmas Decorations Shoppers	39.56%	17.81x
Family Christmas Celebration Researchers	39.64%	16.62x
Sweet Tooths	35.94%	16.53x
Cookie Eaters	36.24%	16.15x
Bargain Shopping Researchers	22.64%	15.90x
Blender Shoppers	29.39%	15.11x
Patriotic Party Decoration Shoppers	30.35%	14.97x
As Seen on TV Shoppers	30.65%	14.69x
Candy Shoppers	29.15%	14.66x

Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.

Index: A comparison of the Christmas Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Christmas Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Enthusiasts audience is Belk.

Location	Composition	Index
Belk	0.02%	1.27x
Carhartt	0.18%	1.11x
Lorna Jane	0.00%	0.99x
Aeropostale	0.02%	0.96x
Charlotte Russe	0.01%	0.96x
Dressbarn	0.03%	0.94x
Talbots	0.03%	0.93x
Gymboree	0.02%	0.92x
Lane Bryant	0.03%	0.89x
Columbia	0.01%	0.88x

Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Location attribute.

Index: A comparison of the Christmas Enthusiasts audience to the internet population.

WEBSITES

The Christmas Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Enthusiasts audience is reasonstobelieve.com.

Website	Composition	Index
reasonstobelieve.com	0.14%	98.37x
citylightscollectibles.com	1.95%	86.34x
christmasinprescott.com	0.74%	74.46x
packagefromsanta.com	1.33%	70.83x
fontaninistore.com	0.38%	69.18x
balsamhill.com	0.19%	67.66x
oldfarmhouseprimitives.com	0.14%	66.15x
christmas-light-source.com	1.00%	64.07x
christmas-treasures.com	0.88%	63.19x
shopjustice.com	0.31%	62.93x

Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.

Index: A comparison of the Christmas Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Custom Gifts.

Content Affinity	Composition	Index
Custom Gifts	6.88%	19.15x
Holiday Gifts	1.50%	14.79x
Home Decoration - Crafts & Kids	2.95%	14.72x
Toys Shopping	8.53%	14.64x
Shopping Catalogs	4.16%	12.64x
As Seen On TV Products	0.14%	12.47x
Home Printing	0.95%	12.27x
ISPs & Local Services	0.17%	11.83x
Discount Shopping	7.92%	11.71x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs)	0.20%	11.27x

Composition Percentage: The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Christmas Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Christmas Enthusiasts audience resonates most for the following age and income brackets.

Age

35-44

Income

$25,000-$49,999