Explore the Christmas Enthusiasts Audience
Below you'll find more information about the Christmas Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Christmas Enthusiasts audience.
INTERESTS
The Christmas Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Christmas Enthusiasts audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 26.11% | 18.02x |
| Big Box Shoppers | 25.03% | 16.41x |
| Christmas Decorations Shoppers | 27.47% | 16.34x |
| Family Tree Enthusiasts | 22.78% | 16.05x |
| Bargain Shopping Researchers | 21.22% | 15.82x |
| Home Decor Shoppers | 22.28% | 15.42x |
| Discount Big Box Shoppers | 21.89% | 15.36x |
| Sweet Tooths | 25.81% | 14.94x |
| Country Home Decorators | 21.43% | 14.87x |
| Antiquing Enthusiasts | 22.25% | 14.85x |
Composition Percentage:
The overlap percentage between the Christmas Enthusiasts audience and the Interest attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
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WEBSITES
The Christmas Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Christmas Enthusiasts audience is citylightscollectibles.com.
| Website | Composition | Index |
| citylightscollectibles.com | 1.31% | 50.60x |
| packagefromsanta.com | 1.39% | 44.48x |
| bronners.com | 2.19% | 33.13x |
| christmascentral.com | 2.04% | 22.59x |
| lenox.com | 1.57% | 22.22x |
| craftsy.com | 1.17% | 21.22x |
| kovels.com | 1.92% | 21.12x |
| joann.com | 2.37% | 19.13x |
| veruta.com | 2.50% | 18.97x |
| redheart.com | 1.39% | 18.68x |
Composition Percentage:
The overlap percentage between the Christmas Enthusiasts audience and the Web attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Christmas Enthusiasts audience is Custom Gifts.
| Content Affinity | Composition | Index |
| Custom Gifts | 2.84% | 20.28x |
| Holiday Gifts | 0.45% | 15.30x |
| Home Decoration - Crafts & Kids | 0.91% | 14.14x |
| Toys Shopping | 1.94% | 13.92x |
| Arts & Crafts | 0.35% | 12.33x |
| Discount Shopping | 0.50% | 12.31x |
| Shopping Catalogs | 0.99% | 12.25x |
| Home Office Products | 0.11% | 12.08x |
| Home Printing | 0.13% | 11.98x |
| Rural Living | 0.02% | 11.65x |
Composition Percentage:
The overlap percentage between the Christmas Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Christmas Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Christmas Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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