Dstillery Audiences

CHRISTMAS LIGHTS SHOPPERS

Audience Size: 1.2 Million Devices

Explore the Christmas Lights Shoppers Audience

Below you'll find more information about the Christmas Lights Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Christmas Lights Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Lights Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Lights Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 22.68% 51.40x
Department Store Shoppers 18.57% 45.50x
Home Rug Shoppers 33.78% 43.50x
Apartment Furniture Shoppers 11.16% 41.39x
Product Manuals Researchers 38.44% 41.32x
Ebay Shoppers 25.71% 39.46x
Discount Big Box Shoppers 24.32% 38.83x
Kitchen and Bath Professionals 31.98% 38.81x
Flower Delivery Shoppers 13.30% 36.30x
Furniture Shoppers 16.45% 33.39x
Composition Percentage: The overlap percentage between the Christmas Lights Shoppers audience and the Interest attribute.
Index: A comparison of the Christmas Lights Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Lights Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Lights Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.47x
Composition Percentage: The overlap percentage between the Christmas Lights Shoppers audience and the Location attribute.
Index: A comparison of the Christmas Lights Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Lights Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Lights Shoppers audience is shop411.com.

Website Composition Index
shop411.com 3.41% 67.95x
consumersearch.com 2.73% 61.12x
manualslib.com 1.63% 59.68x
twentydaily.com 1.14% 59.61x
richverse.com 2.32% 54.09x
symptomfind.com 1.77% 53.98x
thisoldhouse.com 1.61% 52.61x
sportsmansguide.com 1.53% 49.84x
fastquicksearch.com 4.96% 44.99x
mentalflare.com 3.51% 44.82x
Composition Percentage: The overlap percentage between the Christmas Lights Shoppers audience and the Web attribute.
Index: A comparison of the Christmas Lights Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Lights Shoppers audience is Power Tools.

Content Affinity Composition Index
Power Tools 0.85% 22.75x
Charity Walks 1.30% 22.11x
Appliances & Reviews 3.12% 21.52x
Machines & Industrial Supplies 0.10% 20.57x
Garden Power Equipment 2.64% 19.82x
Humor & Entertainment 0.22% 19.31x
Auto Body Upkeep & Repair Researchers 0.10% 18.61x
Motorsports 0.31% 16.30x
Shopping Catalogs 0.29% 16.06x
Painting & Renovation 0.16% 15.99x
Composition Percentage: The overlap percentage between the Christmas Lights Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Christmas Lights Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Lights Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female