Dstillery Audiences

CHRISTMAS LIGHTS SHOPPERS

Audience Size: 1.7 Million Devices

Explore the Christmas Lights Shoppers Audience

Below you'll find more information about the Christmas Lights Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Christmas Lights Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Lights Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Lights Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 31.85% 55.91x
Home Exterior Design Enthusiasts 31.90% 47.30x
Hardware Shoppers 27.83% 46.31x
Discount Big Box Shoppers 30.66% 40.36x
Home Decor Shoppers 33.59% 39.75x
Flower Delivery Shoppers 27.26% 38.30x
Online Home Decor Shoppers 16.34% 38.07x
Apartment Furniture Shoppers 22.33% 37.47x
Ebay Shoppers 37.30% 35.13x
Spa and Pool Owners 36.58% 34.59x
Composition Percentage: The overlap percentage between the Christmas Lights Shoppers audience and the Interest attribute.
Index: A comparison of the Christmas Lights Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Lights Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Lights Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.42x
White House Black Market 0.02% 1.37x
Lane Bryant 0.02% 1.28x
Express 0.02% 1.24x
Gap 0.01% 1.23x
Maurices 0.03% 1.07x
Aeropostale 0.01% 1.07x
Carhartt 0.15% 1.07x
American Eagle Outfitters 0.01% 0.99x
LOFT 0.01% 0.93x
Composition Percentage: The overlap percentage between the Christmas Lights Shoppers audience and the Location attribute.
Index: A comparison of the Christmas Lights Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Lights Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Lights Shoppers audience is homeandgardenideas.com.

Website Composition Index
homeandgardenideas.com 1.52% 46.06x
theanswerhub.com 2.56% 44.83x
wayfair.com 36.87% 43.35x
bestofmachinery.com 1.51% 42.81x
findsimilar.com 2.11% 40.66x
answers.yahoo.com 1.39% 40.59x
nichetraveler.com 1.96% 40.21x
travelocity.com 1.49% 39.21x
frequent-ads.com 1.73% 36.92x
culturehook.com 2.42% 36.67x
Composition Percentage: The overlap percentage between the Christmas Lights Shoppers audience and the Web attribute.
Index: A comparison of the Christmas Lights Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Lights Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 0.19% 31.03x
Furniture Shopping 0.25% 30.03x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 13.29% 22.93x
Appliances & Reviews 5.66% 22.20x
Auto Body Upkeep & Repair Researchers 0.18% 21.97x
Shopping Catalogs 0.23% 21.53x
Hobby Vehicles 0.29% 21.52x
Painting & Renovation 0.42% 20.62x
Arts & Crafts 0.09% 20.48x
Machines & Industrial Supplies 0.11% 20.02x
Composition Percentage: The overlap percentage between the Christmas Lights Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Christmas Lights Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Lights Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female