Dstillery Audiences

CHRISTMAS LIGHTS SHOPPERS

Audience Size: 2 Million Devices

Explore the Christmas Lights Shoppers Audience

Below you'll find more information about the Christmas Lights Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Christmas Lights Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Lights Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Lights Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 41.12% 48.43x
Hardware Shoppers 37.30% 46.85x
Country Home Decorators 46.28% 44.92x
Online Home Decor Shoppers 29.59% 42.57x
Discount Big Box Shoppers 37.82% 42.34x
Kitchen Stove Shoppers 38.15% 40.31x
Home Decor Shoppers 42.13% 40.16x
Apartment Furniture Shoppers 31.76% 39.63x
Big Box Shoppers 39.86% 36.95x
Budget Grocery Shoppers 36.59% 36.87x
Composition Percentage: The overlap percentage between the Christmas Lights Shoppers audience and the Interest attribute.
Index: A comparison of the Christmas Lights Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Lights Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Lights Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.46x
Dressbarn 0.02% 1.29x
Gap 0.01% 1.27x
Mens Wearhouse 0.02% 1.14x
Old Navy 0.03% 1.13x
White House Black Market 0.01% 1.11x
Maurices 0.03% 1.10x
Carhartt 0.17% 1.09x
Buckle 0.02% 1.08x
American Eagle Outfitters 0.01% 1.07x
Composition Percentage: The overlap percentage between the Christmas Lights Shoppers audience and the Location attribute.
Index: A comparison of the Christmas Lights Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Lights Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Lights Shoppers audience is shopping.net.

Website Composition Index
shopping.net 1.17% 56.62x
weathertech.com 1.02% 55.48x
signin.ebay.com 1.03% 54.82x
topixoffbeat.com 1.08% 54.15x
inyopools.com 1.27% 53.53x
instructables.com 2.73% 53.49x
scribol.com 1.17% 51.48x
officedepot.com 3.05% 50.83x
smarter.com 3.49% 47.79x
bluestoneperennials.com 1.04% 47.49x
Composition Percentage: The overlap percentage between the Christmas Lights Shoppers audience and the Web attribute.
Index: A comparison of the Christmas Lights Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Lights Shoppers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.06% 25.76x
Furniture Shopping 0.81% 25.62x
Discount Shopping 0.26% 25.24x
Lighting & Power 0.10% 23.04x
Shoes & Accessories 0.21% 21.96x
Bird Watching 0.13% 21.83x
Auto Body Upkeep & Repair Researchers 0.30% 21.74x
Rural Living 0.06% 21.46x
Hobby Vehicles 0.38% 21.23x
Auto Tires & Parts Repair Researchers 0.20% 21.15x
Composition Percentage: The overlap percentage between the Christmas Lights Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Christmas Lights Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Lights Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female