Dstillery Audiences

CHRISTMAS LIGHTS SHOPPERS

Audience Size: 1.3 Million Devices

Explore the Christmas Lights Shoppers Audience

Below you'll find more information about the Christmas Lights Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Christmas Lights Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Lights Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Lights Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 33.04% 52.18x
Home Exterior Design Enthusiasts 20.24% 46.12x
Discount Big Box Shoppers 21.78% 40.62x
Flower Delivery Shoppers 21.20% 39.00x
Apartment Furniture Shoppers 19.99% 37.33x
Home Decor Shoppers 24.99% 35.86x
Department Store Shoppers 26.06% 35.85x
Ebay Shoppers 33.32% 35.11x
Big Box Shoppers 21.82% 34.26x
Flower & Gift Basket Shoppers 24.56% 32.86x
Composition Percentage: The overlap percentage between the Christmas Lights Shoppers audience and the Interest attribute.
Index: A comparison of the Christmas Lights Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Lights Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Lights Shoppers audience is Gap.

Location Composition Index
Gap 0.01% 1.60x
Maurices 0.04% 1.51x
Gymboree 0.02% 1.50x
Journeys 0.03% 1.42x
Aeropostale 0.02% 1.38x
Chicos 0.02% 1.35x
Buckle 0.02% 1.32x
Zumiez 0.03% 1.27x
American Eagle Outfitters 0.02% 1.27x
Express 0.02% 1.21x
Composition Percentage: The overlap percentage between the Christmas Lights Shoppers audience and the Location attribute.
Index: A comparison of the Christmas Lights Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Lights Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Lights Shoppers audience is homeandgardenideas.com.

Website Composition Index
homeandgardenideas.com 1.26% 58.96x
wayfair.com 14.47% 56.57x
theanswerhub.com 1.84% 56.49x
nichetraveler.com 1.71% 56.00x
culturehook.com 1.81% 52.91x
findsimilar.com 1.03% 50.81x
shop411.com 5.37% 50.53x
bloglines.com 1.50% 50.11x
manualslib.com 3.29% 48.75x
consumersearch.com 4.69% 48.70x
Composition Percentage: The overlap percentage between the Christmas Lights Shoppers audience and the Web attribute.
Index: A comparison of the Christmas Lights Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Lights Shoppers audience is Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor).

Content Affinity Composition Index
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.10% 22.72x
Appliances & Reviews 4.22% 20.66x
Shopping Catalogs 0.15% 19.57x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.09% 18.71x
Humor & Entertainment 0.28% 18.71x
Charity Walks 1.85% 18.49x
Hobby Vehicles 0.22% 18.18x
Machines & Industrial Supplies 0.11% 18.03x
Promo Codes 0.22% 17.07x
Motorsports 0.34% 16.75x
Composition Percentage: The overlap percentage between the Christmas Lights Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Christmas Lights Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Lights Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female