Explore the Christmas Lights Shoppers Audience
Below you'll find more information about the Christmas Lights Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Christmas Lights Shoppers audience.
INTERESTS
The Christmas Lights Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Christmas Lights Shoppers audience is Home Goods Supercenter Shoppers.
| Interest | Composition | Index |
| Home Goods Supercenter Shoppers | 31.85% | 55.91x |
| Home Exterior Design Enthusiasts | 31.90% | 47.30x |
| Hardware Shoppers | 27.83% | 46.31x |
| Discount Big Box Shoppers | 30.66% | 40.36x |
| Home Decor Shoppers | 33.59% | 39.75x |
| Flower Delivery Shoppers | 27.26% | 38.30x |
| Online Home Decor Shoppers | 16.34% | 38.07x |
| Apartment Furniture Shoppers | 22.33% | 37.47x |
| Ebay Shoppers | 37.30% | 35.13x |
| Spa and Pool Owners | 36.58% | 34.59x |
Composition Percentage:
The overlap percentage between the Christmas Lights Shoppers audience and the Interest attribute.
Index: A comparison of the Christmas Lights Shoppers audience to the internet population.
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APPAREL RETAILERS
The Christmas Lights Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Christmas Lights Shoppers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.42x |
| White House Black Market | 0.02% | 1.37x |
| Lane Bryant | 0.02% | 1.28x |
| Express | 0.02% | 1.24x |
| Gap | 0.01% | 1.23x |
| Maurices | 0.03% | 1.07x |
| Aeropostale | 0.01% | 1.07x |
| Carhartt | 0.15% | 1.07x |
| American Eagle Outfitters | 0.01% | 0.99x |
| LOFT | 0.01% | 0.93x |
Composition Percentage:
The overlap percentage between the Christmas Lights Shoppers audience and the Location attribute.
Index: A comparison of the Christmas Lights Shoppers audience to the internet population.
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WEBSITES
The Christmas Lights Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Christmas Lights Shoppers audience is homeandgardenideas.com.
| Website | Composition | Index |
| homeandgardenideas.com | 1.52% | 46.06x |
| theanswerhub.com | 2.56% | 44.83x |
| wayfair.com | 36.87% | 43.35x |
| bestofmachinery.com | 1.51% | 42.81x |
| findsimilar.com | 2.11% | 40.66x |
| answers.yahoo.com | 1.39% | 40.59x |
| nichetraveler.com | 1.96% | 40.21x |
| travelocity.com | 1.49% | 39.21x |
| frequent-ads.com | 1.73% | 36.92x |
| culturehook.com | 2.42% | 36.67x |
Composition Percentage:
The overlap percentage between the Christmas Lights Shoppers audience and the Web attribute.
Index: A comparison of the Christmas Lights Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Christmas Lights Shoppers audience is Discount Shopping.
| Content Affinity | Composition | Index |
| Discount Shopping | 0.19% | 31.03x |
| Furniture Shopping | 0.25% | 30.03x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 13.29% | 22.93x |
| Appliances & Reviews | 5.66% | 22.20x |
| Auto Body Upkeep & Repair Researchers | 0.18% | 21.97x |
| Shopping Catalogs | 0.23% | 21.53x |
| Hobby Vehicles | 0.29% | 21.52x |
| Painting & Renovation | 0.42% | 20.62x |
| Arts & Crafts | 0.09% | 20.48x |
| Machines & Industrial Supplies | 0.11% | 20.02x |
Composition Percentage:
The overlap percentage between the Christmas Lights Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Christmas Lights Shoppers audience to the internet population.
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DEMOGRAPHICS
The Christmas Lights Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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