Dstillery Audiences

CHRISTMAS TRADITIONS RESEARCHERS

Audience Size: 1.3 Million Devices

Explore the Christmas Traditions Researchers Audience

Below you'll find more information about the Christmas Traditions Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Christmas Traditions Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Traditions Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Traditions Researchers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 25.08% 51.76x
Coupon Researchers 29.78% 43.68x
Home Kitchen Bakers 35.52% 43.20x
Dessert/Sweets Bakers 38.66% 42.62x
Home and Garden TV Fans 20.46% 40.88x
Shelf-Stable Food Content Readers 15.12% 40.37x
Healthy Snacks Shoppers 34.03% 39.53x
Home Kitchen Chefs 32.19% 38.86x
Budget Grocery Shoppers 32.64% 37.20x
Flower Delivery Shoppers 26.75% 36.88x
Composition Percentage: The overlap percentage between the Christmas Traditions Researchers audience and the Interest attribute.
Index: A comparison of the Christmas Traditions Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Traditions Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Traditions Researchers audience is Maurices.

Location Composition Index
Maurices 0.06% 1.72x
LOFT 0.02% 1.53x
Buckle 0.02% 1.41x
Carhartt 0.17% 1.38x
Talbots 0.01% 1.28x
Eddie Bauer 0.01% 1.18x
Chicos 0.01% 1.17x
Zumiez 0.02% 1.05x
Gymboree 0.02% 1.01x
Journeys 0.02% 1.00x
Composition Percentage: The overlap percentage between the Christmas Traditions Researchers audience and the Location attribute.
Index: A comparison of the Christmas Traditions Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Traditions Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Traditions Researchers audience is mastermindtoys.com.

Website Composition Index
mastermindtoys.com 1.24% 50.23x
thegoldlininggirl.com 1.13% 40.40x
tastykitchen.com 2.34% 40.02x
myfoodandfamily.com 3.96% 39.27x
therealfoodrds.com 1.00% 38.94x
printfriendly.com 1.04% 38.63x
gratefulprayerthankfulheart.com 1.15% 37.53x
hanielas.com 1.07% 36.45x
redfin.ca 2.07% 35.78x
janespatisserie.com 1.41% 35.75x
Composition Percentage: The overlap percentage between the Christmas Traditions Researchers audience and the Web attribute.
Index: A comparison of the Christmas Traditions Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Traditions Researchers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 1.06% 33.05x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.26% 26.30x
Canada Shopping - Kitchenware 0.37% 25.27x
Canada Consumer Product Cluster 1.44% 23.20x
Arts & Crafts 0.08% 21.30x
Coupons & Family 8.46% 21.11x
Scrapbooking & Home Art Projects 5.09% 21.05x
Low Carb Diets 3.96% 20.33x
Mommy Bloggers 10.22% 20.28x
Sewing, Embroidery & Quilting 1.37% 20.03x
Composition Percentage: The overlap percentage between the Christmas Traditions Researchers audience and the Content Affinity attribute.
Index: A comparison of the Christmas Traditions Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Traditions Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female