Dstillery Audiences

CHRISTMAS TRADITIONS RESEARCHERS

Audience Size: 2 Million Devices

Explore the Christmas Traditions Researchers Audience

Below you'll find more information about the Christmas Traditions Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Christmas Traditions Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Christmas Traditions Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christmas Traditions Researchers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 34.01% 50.56x
Coupon Researchers 35.43% 44.54x
Dessert/Sweets Bakers 41.16% 43.46x
Shelf-Stable Food Content Readers 19.12% 43.04x
Home Kitchen Bakers 39.30% 42.65x
Home and Garden TV Fans 29.26% 42.45x
Healthy Snacks Shoppers 36.70% 41.06x
Home Kitchen Chefs 32.38% 40.99x
Gourmet Food & Wine Researchers 26.51% 40.15x
Price Conscious Grocery Shoppers 32.59% 39.83x
Composition Percentage: The overlap percentage between the Christmas Traditions Researchers audience and the Interest attribute.
Index: A comparison of the Christmas Traditions Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christmas Traditions Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christmas Traditions Researchers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.49x
Dressbarn 0.03% 1.36x
Lululemon 0.01% 1.29x
Mens Wearhouse 0.04% 1.28x
Maurices 0.05% 1.23x
Chicos 0.03% 1.21x
J. Crew 0.02% 1.20x
Old Navy 0.05% 1.17x
Coach 0.01% 1.12x
Carhartt 0.25% 1.11x
Composition Percentage: The overlap percentage between the Christmas Traditions Researchers audience and the Location attribute.
Index: A comparison of the Christmas Traditions Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christmas Traditions Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christmas Traditions Researchers audience is mastermindtoys.com.

Website Composition Index
mastermindtoys.com 1.60% 37.75x
myrecipemagic.com 1.46% 34.24x
thegoldlininggirl.com 1.17% 34.19x
myfoodandfamily.com 8.19% 33.44x
craftpassion.com 3.76% 33.03x
foodnetwork.ca 2.88% 32.97x
ofbatteranddough.com 1.16% 32.42x
somethingswanky.com 1.93% 32.13x
jamiecooksitup.net 1.52% 31.97x
livforcake.com 4.52% 31.38x
Composition Percentage: The overlap percentage between the Christmas Traditions Researchers audience and the Web attribute.
Index: A comparison of the Christmas Traditions Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christmas Traditions Researchers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 1.23% 30.45x
Canada Shopping - Kitchenware 0.38% 26.51x
Canada Consumer Product Cluster 2.05% 22.14x
Scrapbooking & Home Art Projects 5.00% 22.08x
Arts & Crafts 0.11% 21.84x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.16% 21.36x
Coupons & Family 8.58% 20.96x
Mommy Bloggers 9.29% 20.33x
Low Carb Diets 4.28% 20.27x
Female Lifestyle Content Readers 2.61% 19.08x
Composition Percentage: The overlap percentage between the Christmas Traditions Researchers audience and the Content Affinity attribute.
Index: A comparison of the Christmas Traditions Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christmas Traditions Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female