Explore the Christmas Tree Shoppers Audience
Below you'll find more information about the Christmas Tree Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Christmas Tree Shoppers audience.
INTERESTS
The Christmas Tree Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Christmas Tree Shoppers audience is Blender Shoppers.
| Interest | Composition | Index |
| Blender Shoppers | 39.40% | 19.58x |
| Bargain Shopping Researchers | 29.19% | 19.21x |
| Budget Grocery Shoppers | 33.47% | 19.07x |
| Lawn & Garden Enthusiasts | 34.58% | 18.39x |
| Online Home Decor Shoppers | 27.56% | 17.89x |
| Home Kitchen Chefs | 29.14% | 17.28x |
| Home Decor Shoppers | 27.67% | 16.86x |
| Hardware Shoppers | 25.52% | 16.86x |
| Home and Garden TV Fans | 28.41% | 16.74x |
| Spa and Pool Owners | 28.65% | 16.73x |
Composition Percentage:
The overlap percentage between the Christmas Tree Shoppers audience and the Interest attribute.
Index: A comparison of the Christmas Tree Shoppers audience to the internet population.
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APPAREL RETAILERS
The Christmas Tree Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Christmas Tree Shoppers audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.63x |
| Columbia | 0.01% | 1.25x |
| Patagonia | 0.01% | 1.23x |
| Madewell | 0.02% | 1.14x |
| Carhartt | 0.20% | 1.12x |
| Free People | 0.02% | 1.12x |
| Eddie Bauer | 0.01% | 1.11x |
| Ralph Lauren | 0.01% | 1.10x |
| Lorna Jane | 0.00% | 1.07x |
| Tommy Bahama | 0.02% | 1.05x |
Composition Percentage:
The overlap percentage between the Christmas Tree Shoppers audience and the Location attribute.
Index: A comparison of the Christmas Tree Shoppers audience to the internet population.
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WEBSITES
The Christmas Tree Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Christmas Tree Shoppers audience is worldmarket.com.
| Website | Composition | Index |
| worldmarket.com | 6.57% | 48.66x |
| finegardening.com | 4.81% | 41.11x |
| oregonstateparks.org | 4.56% | 40.52x |
| kitchenaid.com | 6.47% | 34.96x |
| hallmark.com | 5.01% | 34.24x |
| toysrus.com | 13.06% | 33.91x |
| pickyourown.org | 5.72% | 32.99x |
| extension.umn.edu | 5.17% | 32.66x |
| bbb.org | 7.33% | 32.65x |
| katespade.com | 5.75% | 32.54x |
Composition Percentage:
The overlap percentage between the Christmas Tree Shoppers audience and the Web attribute.
Index: A comparison of the Christmas Tree Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Christmas Tree Shoppers audience is Holiday Gifts.
| Content Affinity | Composition | Index |
| Holiday Gifts | 1.68% | 15.13x |
| Home Decoration - Crafts & Kids | 2.89% | 13.89x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.72% | 13.68x |
| Custom Gifts | 5.65% | 12.74x |
| Homeschooling | 0.69% | 12.31x |
| Rural Living | 0.21% | 12.30x |
| Home Improvement Contractor | 2.86% | 12.16x |
| DIY Decoration & Furniture | 3.32% | 12.13x |
| Bird Watching | 1.76% | 12.05x |
| Toys Shopping | 7.36% | 11.98x |
Composition Percentage:
The overlap percentage between the Christmas Tree Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Christmas Tree Shoppers audience to the internet population.
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DEMOGRAPHICS
The Christmas Tree Shoppers audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999
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