CINCO DE MAYO CELEBRATORS

Audience Size: 2.5 Million Devices

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Explore the Cinco de Mayo Celebrators Audience

Below you'll find more information about the Cinco de Mayo Celebrators audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Cinco de Mayo Celebrators audience.

INTERESTS

The Cinco de Mayo Celebrators audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cinco de Mayo Celebrators audience is Gourmet Food & Wine Researchers.

Interest	Composition	Index
Gourmet Food & Wine Researchers	26.91%	39.28x
Cooking Show Fans	31.32%	38.38x
Recipe Researchers	27.90%	35.07x
Mexican Food Enthusiasts	43.75%	34.47x
Shelf-Stable Food Content Readers	15.94%	33.99x
Malaysian Food Enthusiasts	32.83%	33.99x
Home Kitchen Chefs	27.34%	32.99x
Cook at Home Parents	31.33%	32.19x
Korean Food Enthusiasts	29.93%	31.26x
Luxury Athletic Footwear Shoppers	21.60%	30.88x

Composition Percentage: The overlap percentage between the Cinco de Mayo Celebrators audience and the Interest attribute.

Index: A comparison of the Cinco de Mayo Celebrators audience to the internet population.

APPAREL RETAILERS

The Cinco de Mayo Celebrators audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cinco de Mayo Celebrators audience is Madewell.

Location	Composition	Index
Madewell	0.01%	1.79x
Zumiez	0.03%	1.36x
Aeropostale	0.04%	1.31x
Hollister	0.03%	1.29x
Dressbarn	0.02%	1.26x
H&M	0.02%	1.25x
Eddie Bauer	0.01%	1.23x
Lululemon	0.01%	1.22x
Journeys	0.06%	1.20x
Banana Republic	0.03%	1.20x

Composition Percentage: The overlap percentage between the Cinco de Mayo Celebrators audience and the Location attribute.

Index: A comparison of the Cinco de Mayo Celebrators audience to the internet population.

WEBSITES

The Cinco de Mayo Celebrators audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cinco de Mayo Celebrators audience is mexicoenmicocina.com.

Website	Composition	Index
mexicoenmicocina.com	2.63%	51.92x
mexicanfoodjournal.com	4.08%	50.41x
muybuenocookbook.com	4.13%	46.98x
mexicoinmykitchen.com	7.46%	39.10x
mexicanplease.com	3.31%	36.15x
pinaenlacocina.com	1.76%	33.51x
mylatinatable.com	5.03%	30.85x
isabeleats.com	10.87%	30.49x
inmamamaggieskitchen.com	1.51%	29.68x
thismamacooks.com	1.00%	28.25x

Composition Percentage: The overlap percentage between the Cinco de Mayo Celebrators audience and the Web attribute.

Index: A comparison of the Cinco de Mayo Celebrators audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cinco de Mayo Celebrators audience is Cakes & Sweets.

Content Affinity	Composition	Index
Cakes & Sweets	0.60%	14.62x
Grilling	0.41%	14.17x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.11%	13.94x
Cooking Recipe & Ingredient Researchers	39.39%	13.58x
Assorted Topics (Family, Household Wellness, The Beach)	11.95%	12.94x
Low Carb Diets	2.70%	12.94x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	4.80%	11.98x
Female Lifestyle Content Readers	1.61%	11.95x
Vegetarian Diet	5.29%	11.32x
University Press	0.05%	11.28x

Composition Percentage: The overlap percentage between the Cinco de Mayo Celebrators audience and the Content Affinity attribute.

Index: A comparison of the Cinco de Mayo Celebrators audience to the internet population.

DEMOGRAPHICS

The Cinco de Mayo Celebrators audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female