Explore the Classic Car Shoppers Audience
Below you'll find more information about the Classic Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Classic Car Shoppers audience.
INTERESTS
The Classic Car Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Classic Car Shoppers audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 48.17% | 32.13x |
| Car Buyers | 41.97% | 32.00x |
| In-Market Car Shoppers | 50.00% | 31.14x |
| Ford Mustang Enthusiasts | 45.01% | 30.31x |
| Corvette Enthusiasts | 44.55% | 28.22x |
| Truck Shoppers | 45.08% | 25.92x |
| Jeep Vehicle Shoppers | 40.04% | 25.84x |
| Car Collector Enthusiasts | 41.96% | 25.78x |
| Xtreme Sports Fans | 42.40% | 25.08x |
| Cadillac Vehicle Shoppers | 42.66% | 24.66x |
Composition Percentage:
The overlap percentage between the Classic Car Shoppers audience and the Interest attribute.
Index: A comparison of the Classic Car Shoppers audience to the internet population.
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APPAREL RETAILERS
The Classic Car Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Classic Car Shoppers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.01% | 1.62x |
| Carhartt | 0.08% | 1.25x |
Composition Percentage:
The overlap percentage between the Classic Car Shoppers audience and the Location attribute.
Index: A comparison of the Classic Car Shoppers audience to the internet population.
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WEBSITES
The Classic Car Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Classic Car Shoppers audience is oldcaronline.com.
| Website | Composition | Index |
| oldcaronline.com | 1.85% | 54.88x |
| autabuy.com | 3.20% | 52.95x |
| hotrodhotline.com | 1.87% | 49.99x |
| allcollectorcars.com | 5.14% | 49.50x |
| ss396.com | 1.19% | 48.14x |
| classiccarsarena.com | 1.38% | 46.56x |
| gatewayclassiccars.com | 9.04% | 43.45x |
| oldride.com | 2.54% | 41.93x |
| mustangandfords.com | 2.72% | 39.96x |
| tractorhouse.com | 1.50% | 39.50x |
Composition Percentage:
The overlap percentage between the Classic Car Shoppers audience and the Web attribute.
Index: A comparison of the Classic Car Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Classic Car Shoppers audience is Car Keys, Locks & Remotes.
| Content Affinity | Composition | Index |
| Car Keys, Locks & Remotes | 0.66% | 26.67x |
| Classic Car Purchase Researchers | 44.01% | 23.92x |
| Auctions & Repossessions | 0.12% | 23.61x |
| Auto Body Upkeep & Repair Researchers | 0.65% | 23.39x |
| Hobby Drones & Remote-Controlled Cars | 0.15% | 21.67x |
| Trucks | 0.48% | 18.91x |
| Yard Structures | 0.16% | 18.80x |
| Trucking | 4.78% | 17.87x |
| Classic Car Enthusiasts | 21.05% | 17.24x |
| Motorsports | 0.89% | 17.10x |
Composition Percentage:
The overlap percentage between the Classic Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Classic Car Shoppers audience to the internet population.
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DEMOGRAPHICS
The Classic Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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