Dstillery Audiences

CLASSIC ROCK FANS

Audience Size: 3.3 Million Devices

Explore the Classic Rock Fans Audience

Below you'll find more information about the Classic Rock Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Classic Rock Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Classic Rock Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Classic Rock Fans audience is Metal and Rock Music Fans.

Interest Composition Index
Metal and Rock Music Fans 55.33% 37.24x
Guitar Enthusiasts 57.02% 37.22x
Musical Instrument Purchasers 52.94% 33.91x
Vinyl Record Collectors 49.62% 31.52x
Jamband Fans 46.60% 30.61x
Entertainment Industry Decision Makers 32.74% 25.23x
Music Trivia Researchers 38.72% 25.07x
TV Advertising Professionals 31.63% 25.05x
Country Music Fans 34.11% 24.08x
Mens Fitness Publication Readers 29.78% 22.91x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Interest attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Classic Rock Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Classic Rock Fans audience is LOFT.

Location Composition Index
LOFT 0.01% 1.54x
Maurices 0.02% 1.37x
Mens Wearhouse 0.02% 1.34x
Carhartt 0.20% 1.29x
Victoria's Secret 0.01% 1.12x
The Childrens Place 0.01% 1.07x
Old Navy 0.01% 0.81x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Location attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Classic Rock Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Classic Rock Fans audience is metalheadzone.com.

Website Composition Index
metalheadzone.com 11.40% 51.38x
planetrock.com 1.71% 50.61x
vhnd.com 1.71% 50.39x
gnrcentral.com 1.02% 45.51x
bestclassicbands.com 9.09% 39.09x
theprp.com 4.76% 36.86x
guitarplayer.com 8.49% 36.35x
axs.tv 1.06% 36.07x
glidemagazine.com 2.10% 34.70x
metaladdicts.com 2.93% 34.44x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Web attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Classic Rock Fans audience is Music Concerts.

Content Affinity Composition Index
Music Concerts 52.53% 26.45x
Guitars & Instruments 13.45% 22.97x
Live Music 15.37% 20.31x
London Tourism & Events 0.22% 18.39x
Environmental Conservation 0.08% 14.77x
Music Production 3.21% 14.36x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 13.90x
Concert Posters 0.18% 13.56x
Assorted Topics (Power Trains, Drones, Web Design) 1.40% 12.93x
Online Ticket Buyers 5.96% 12.81x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Content Affinity attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Classic Rock Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male