Dstillery Audiences

CLASSIC ROCK FANS

Audience Size: 1.2 Million Devices

Explore the Classic Rock Fans Audience

Below you'll find more information about the Classic Rock Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Classic Rock Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Classic Rock Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Classic Rock Fans audience is Metal and Rock Music Fans.

Interest Composition Index
Metal and Rock Music Fans 84.50% 60.94x
Vinyl Record Collectors 50.14% 59.61x
Guitar Enthusiasts 75.91% 53.33x
Musical Instrument Purchasers 75.01% 52.83x
Live Concert Fans 51.05% 49.03x
Jamband Fans 50.70% 47.06x
Nashville Activity Researchers 9.74% 44.17x
Mens Fitness Publication Readers 18.87% 41.22x
Cholesterol Researchers 8.50% 38.88x
TV Advertising Professionals 21.18% 38.02x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Interest attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Classic Rock Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Classic Rock Fans audience is Maurices.

Location Composition Index
Maurices 0.04% 1.49x
Urban Outfitters 0.02% 1.45x
Zumiez 0.02% 1.37x
Gymboree 0.02% 1.13x
Mens Wearhouse 0.01% 1.11x
Journeys 0.01% 1.09x
H&M 0.01% 1.08x
Old Navy 0.01% 0.89x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Location attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Classic Rock Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Classic Rock Fans audience is vhnd.com.

Website Composition Index
vhnd.com 4.58% 95.86x
bravewords.com 9.55% 82.65x
alternativenation.net 8.05% 75.38x
goldminemag.com 5.82% 73.68x
gnrcentral.com 1.58% 71.82x
guitar.com 22.38% 63.98x
culturesonar.com 1.58% 63.18x
kerrang.com 4.27% 60.27x
metalsucks.net 12.71% 60.03x
guitarplayer.com 20.85% 60.00x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Web attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Classic Rock Fans audience is Live Music.

Content Affinity Composition Index
Live Music 14.09% 34.74x
Music Concerts 60.83% 31.60x
Guitars & Instruments 34.30% 30.91x
Music Production 1.45% 19.90x
Music Education 0.21% 17.10x
Ireland Cluster 1.05% 17.08x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 2.31% 16.82x
Canada Tourism Research Cluster 2.23% 15.11x
Quebec Vacations 0.83% 14.72x
Military & Law Enforcement 9.92% 14.03x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Content Affinity attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Classic Rock Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male