Dstillery Audiences

CLASSIC ROCK FANS

Audience Size: 1.5 Million Devices

Explore the Classic Rock Fans Audience

Below you'll find more information about the Classic Rock Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Classic Rock Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Classic Rock Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Classic Rock Fans audience is Metal and Rock Music Fans.

Interest Composition Index
Metal and Rock Music Fans 54.61% 42.42x
Guitar Enthusiasts 53.66% 40.77x
Musical Instrument Purchasers 50.22% 38.22x
Jamband Fans 44.61% 37.33x
Music Trivia Researchers 39.28% 31.14x
Entertainment Industry Decision Makers 31.49% 28.99x
TV Advertising Professionals 31.98% 28.27x
Country Music Fans 32.64% 27.71x
Live Concert Fans 30.56% 26.12x
TV Junkies 28.70% 25.90x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Interest attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Classic Rock Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Classic Rock Fans audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.56x
Chicos 0.06% 1.32x
Tommy Bahama 0.03% 1.23x
Talbots 0.03% 1.23x
Zara 0.02% 1.19x
Madewell 0.01% 1.18x
J. Crew 0.02% 1.16x
Journeys 0.05% 1.15x
Dressbarn 0.04% 1.12x
Eddie Bauer 0.02% 1.11x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Location attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Classic Rock Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Classic Rock Fans audience is vhnd.com.

Website Composition Index
vhnd.com 2.33% 59.48x
alternativenation.net 3.40% 58.17x
planetrock.com 2.23% 52.51x
bestclassicbands.com 6.73% 49.29x
metalwani.com 2.14% 46.26x
bassplayer.com 1.45% 43.64x
metalheadzone.com 17.41% 43.32x
guitarplayer.com 7.69% 42.47x
besteveralbums.com 1.20% 41.34x
decibelmagazine.com 1.11% 40.75x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Web attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Classic Rock Fans audience is Music Concerts.

Content Affinity Composition Index
Music Concerts 47.54% 27.71x
Live Music 15.98% 20.42x
Guitars & Instruments 11.51% 19.44x
London Tourism & Events 0.25% 14.56x
Music Production 3.17% 14.46x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 13.16x
Concert Posters 0.36% 12.37x
Music Magazines 54.38% 12.12x
Local & Travel England - North Midlands 0.04% 11.85x
Song Lyrics & Sheet Music 25.67% 11.62x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Content Affinity attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Classic Rock Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male