Dstillery Audiences

CLASSIC ROCK FANS

Audience Size: 2.5 Million Devices

Explore the Classic Rock Fans Audience

Below you'll find more information about the Classic Rock Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Classic Rock Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Classic Rock Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Classic Rock Fans audience is Metal and Rock Music Fans.

Interest Composition Index
Metal and Rock Music Fans 54.83% 50.16x
Guitar Enthusiasts 60.19% 48.63x
Musical Instrument Purchasers 58.05% 45.15x
Vinyl Record Collectors 53.35% 40.58x
Jamband Fans 46.83% 38.70x
TV Advertising Professionals 29.09% 34.10x
Entertainment Industry Decision Makers 30.67% 33.65x
Mens Fitness Publication Readers 28.10% 32.38x
Entertainment & Tabloid Magazine Readers 30.10% 31.09x
Boston Trip Planners 26.65% 31.02x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Interest attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Classic Rock Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Classic Rock Fans audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.25x
Jos A. Bank Clothiers 0.02% 1.23x
Banana Republic 0.02% 1.14x
Dressbarn 0.02% 1.13x
LOFT 0.02% 1.13x
Chicos 0.02% 1.12x
Express 0.02% 1.11x
Mens Wearhouse 0.03% 1.09x
White House Black Market 0.02% 1.09x
Carhartt 0.20% 1.06x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Location attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Classic Rock Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Classic Rock Fans audience is alternativenation.net.

Website Composition Index
alternativenation.net 8.49% 54.95x
vhnd.com 5.46% 54.94x
premierguitar.com 2.49% 46.96x
bravewords.com 5.54% 45.79x
bluesrockreview.com 1.20% 45.62x
culturesonar.com 1.57% 42.42x
metaladdicts.com 1.90% 41.15x
glidemagazine.com 1.95% 41.13x
guitarplayer.com 11.84% 39.75x
blabbermouth.net 39.43% 38.17x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Web attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Classic Rock Fans audience is Guitars & Instruments.

Content Affinity Composition Index
Guitars & Instruments 18.29% 26.66x
Live Music 15.11% 26.42x
Music Concerts 56.22% 25.37x
Ireland Cluster 4.64% 16.49x
Music Production 2.18% 15.36x
Music Education 0.28% 15.00x
Local & Travel England - East Midlands 0.10% 14.66x
Australia & New Zealand Media 1.74% 14.13x
Natural & Healthy Living Researchers 0.18% 14.04x
Assorted Topics (Power Trains, Drones, Web Design) 0.34% 13.33x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Content Affinity attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Classic Rock Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male