Dstillery Audiences

CLASSIC ROCK FANS

Audience Size: 3 Million Devices

Explore the Classic Rock Fans Audience

Below you'll find more information about the Classic Rock Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Classic Rock Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Classic Rock Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Classic Rock Fans audience is Metal and Rock Music Fans.

Interest Composition Index
Metal and Rock Music Fans 56.69% 35.14x
Guitar Enthusiasts 57.00% 35.01x
Jamband Fans 39.53% 33.01x
Musical Instrument Purchasers 54.75% 32.64x
Vinyl Record Collectors 51.21% 29.88x
Entertainment Industry Decision Makers 36.78% 25.96x
TV Advertising Professionals 35.21% 25.71x
Country Music Fans 37.59% 24.41x
Music Trivia Researchers 39.58% 23.93x
Entertainment & Tabloid Magazine Readers 33.44% 23.77x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Interest attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Classic Rock Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Classic Rock Fans audience is Talbots.

Location Composition Index
Talbots 0.01% 1.55x
Banana Republic 0.02% 1.52x
Chicos 0.02% 1.28x
American Eagle Outfitters 0.02% 1.26x
Jos A. Bank Clothiers 0.01% 1.26x
Maurices 0.03% 1.25x
Carhartt 0.22% 1.21x
Dressbarn 0.01% 1.12x
Mens Wearhouse 0.02% 1.07x
Aeropostale 0.01% 1.01x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Location attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Classic Rock Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Classic Rock Fans audience is metalheadzone.com.

Website Composition Index
metalheadzone.com 7.19% 48.78x
bestclassicbands.com 7.82% 39.53x
vhnd.com 2.23% 38.86x
guitarplayer.com 6.64% 38.09x
alternativenation.net 24.83% 37.34x
metalwani.com 4.68% 36.76x
glidemagazine.com 2.03% 34.52x
metaladdicts.com 3.47% 34.29x
stevehoffman.tv 1.60% 33.98x
jambands.com 4.70% 33.38x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Web attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Classic Rock Fans audience is Music Concerts.

Content Affinity Composition Index
Music Concerts 48.59% 21.00x
Guitars & Instruments 11.60% 19.77x
Live Music 15.14% 17.99x
London Tourism & Events 0.18% 16.05x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 14.67x
Concert Posters 0.10% 13.64x
Assorted Topics (Power Trains, Drones, Web Design) 1.26% 13.12x
Music Production 2.65% 12.39x
Local & Travel England - Northern England 0.24% 12.36x
Environmental Conservation 0.07% 12.35x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Content Affinity attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Classic Rock Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male