Dstillery Audiences

CLASSIC ROCK FANS

Audience Size: 1.7 Million Devices

Explore the Classic Rock Fans Audience

Below you'll find more information about the Classic Rock Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Classic Rock Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Classic Rock Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Classic Rock Fans audience is Metal and Rock Music Fans.

Interest Composition Index
Metal and Rock Music Fans 55.14% 47.61x
Guitar Enthusiasts 57.53% 45.67x
Musical Instrument Purchasers 56.52% 42.10x
Jamband Fans 47.25% 39.01x
Vinyl Record Collectors 51.96% 38.55x
Entertainment Industry Decision Makers 34.95% 34.78x
TV Advertising Professionals 33.76% 34.52x
Mens Fitness Publication Readers 30.61% 32.04x
Boston Trip Planners 30.50% 31.87x
Country Music Fans 36.79% 31.85x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Interest attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Classic Rock Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Classic Rock Fans audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.28x
Carhartt 0.08% 1.14x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Location attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Classic Rock Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Classic Rock Fans audience is metalheadzone.com.

Website Composition Index
metalheadzone.com 4.86% 65.67x
vhnd.com 4.22% 55.33x
alternativenation.net 18.35% 52.59x
bluesrockreview.com 1.00% 50.09x
stevehoffman.tv 1.08% 48.98x
guitarplayer.com 6.80% 48.39x
bestclassicbands.com 10.89% 46.78x
bravewords.com 5.76% 46.65x
metaladdicts.com 3.04% 46.18x
metalwani.com 4.40% 44.98x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Web attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Classic Rock Fans audience is Music Concerts.

Content Affinity Composition Index
Music Concerts 51.74% 26.94x
Guitars & Instruments 12.96% 25.49x
Live Music 15.15% 24.55x
London Tourism & Events 0.11% 22.73x
Ireland Cluster 7.83% 17.77x
Assorted Topics (Power Trains, Drones, Web Design) 0.87% 17.58x
Online Ticket Buyers 2.37% 17.12x
Australia & New Zealand Media 2.64% 16.65x
Concert Posters 0.05% 16.10x
Local & Travel England - Northern England 0.25% 15.78x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Content Affinity attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Classic Rock Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male