Dstillery Audiences

CLASSIC ROCK FANS

Audience Size: 2.7 Million Devices

Explore the Classic Rock Fans Audience

Below you'll find more information about the Classic Rock Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Classic Rock Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Classic Rock Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Classic Rock Fans audience is Metal and Rock Music Fans.

Interest Composition Index
Metal and Rock Music Fans 58.11% 43.46x
Guitar Enthusiasts 59.87% 42.78x
Musical Instrument Purchasers 58.05% 38.72x
Vinyl Record Collectors 53.35% 36.15x
Jamband Fans 48.25% 34.11x
TV Advertising Professionals 33.12% 30.90x
Entertainment Industry Decision Makers 34.36% 30.76x
Mens Fitness Publication Readers 31.56% 29.27x
Liberal News Readers 31.63% 28.47x
Entertainment & Tabloid Magazine Readers 33.54% 28.38x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Interest attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Classic Rock Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Classic Rock Fans audience is Chicos.

Location Composition Index
Chicos 0.02% 1.33x
White House Black Market 0.02% 1.18x
Dressbarn 0.01% 1.14x
American Eagle Outfitters 0.01% 1.04x
Carhartt 0.16% 1.03x
Banana Republic 0.01% 1.02x
Maurices 0.02% 0.96x
Aeropostale 0.01% 0.95x
Lane Bryant 0.01% 0.85x
Buckle 0.01% 0.83x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Location attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Classic Rock Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Classic Rock Fans audience is metalheadzone.com.

Website Composition Index
metalheadzone.com 2.94% 67.22x
vhnd.com 5.37% 56.14x
alternativenation.net 12.35% 55.39x
bluesrockreview.com 1.05% 49.52x
metaladdicts.com 2.39% 47.64x
popmatters.com 1.02% 45.83x
premierguitar.com 3.36% 42.96x
bravewords.com 6.06% 42.10x
guitarplayer.com 10.13% 41.70x
bestclassicbands.com 12.06% 41.43x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Web attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Classic Rock Fans audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.09% 29.80x
Guitars & Instruments 15.97% 25.12x
Live Music 15.15% 24.96x
Music Concerts 54.63% 23.13x
Ireland Cluster 6.01% 16.93x
Online Ticket Buyers 1.62% 15.08x
Music Production 2.37% 14.67x
Local & Travel England - North Midlands 0.07% 14.19x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.50% 14.03x
Australia & New Zealand Media 2.18% 13.99x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Content Affinity attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Classic Rock Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male