Dstillery Audiences

CLASSIC ROCK FANS

Audience Size: 601.7 Thousand Devices

Explore the Classic Rock Fans Audience

Below you'll find more information about the Classic Rock Fans audience, broken down in different categories based on their digital and physical behaviors. These are 601.7 thousand unique devices whose actions qualify for the Classic Rock Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Classic Rock Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Classic Rock Fans audience is Metal and Rock Music Fans.

Interest Composition Index
Metal and Rock Music Fans 55.14% 63.08x
Guitar Enthusiasts 57.13% 60.12x
Musical Instrument Purchasers 56.00% 55.02x
Vinyl Record Collectors 50.77% 51.07x
Jamband Fans 47.33% 50.05x
TV Advertising Professionals 32.88% 46.23x
Entertainment Industry Decision Makers 34.56% 46.13x
Mens Fitness Publication Readers 30.74% 43.14x
Boston Trip Planners 29.48% 42.29x
Liberal News Readers 30.18% 41.91x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Interest attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Classic Rock Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Classic Rock Fans audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.06x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Location attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Classic Rock Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Classic Rock Fans audience is metalheadzone.com.

Website Composition Index
metalheadzone.com 4.15% 81.84x
alternativenation.net 16.19% 64.07x
vhnd.com 4.82% 61.65x
metaladdicts.com 2.74% 55.33x
bluesrockreview.com 1.01% 53.32x
metalwani.com 4.21% 51.16x
bravewords.com 6.28% 49.75x
bestclassicbands.com 11.57% 49.08x
guitarplayer.com 8.56% 48.28x
popmatters.com 1.26% 47.87x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Web attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Classic Rock Fans audience is Music Concerts.

Content Affinity Composition Index
Music Concerts 51.29% 30.21x
Guitars & Instruments 14.04% 29.15x
Live Music 14.19% 28.43x
Weather Information 0.20% 20.23x
Online Ticket Buyers 1.65% 19.97x
Ireland Cluster 5.98% 19.86x
Local & Travel England - North Midlands 0.09% 18.97x
Australia & New Zealand Media 2.10% 18.18x
Celebrity Gossip 0.57% 16.42x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.40% 16.15x
Composition Percentage: The overlap percentage between the Classic Rock Fans audience and the Content Affinity attribute.
Index: A comparison of the Classic Rock Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Classic Rock Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male